Your ideas & projects. Our sewing threads, since 1864
Welcome To The World Of Sewing
Welcome to Gütermann Creativ!
FEBRUARY 2026
A&E Gütermann is one of the world’s leading sewing thread manufacturers. Today, as part of the Elevate Textiles, Inc. Group, we are the European headquarters and a leading provider of premium sewing thread solutions. Our products are used in the industrial, TechTex, and consumer sectors – anywhere where quality and reliability are crucial. This means that sewing enthusiasts around the world know us and have great confidence in our brand. The world of Gütermann creativ is the whole world of sewing. With our high-quality sewing threads for hobby sewing as well as for professionals, we are the market leader in the premium segment in many countries.
We are happy to inspire and impress you with passion and outstanding know-how. We are known as a long-standing, reliable and competent partner. Under the motto “think globally, act locally”, we apply a consistent approach based on responsible and sustainable actions, fairness and diversity.
Gütermann’s signature “Sew-All” polyester thread is popular for both machine and hand sewing on almost any fabric, utilizing Micro Core Technology for smooth, durable, and lint-free results. The perfect thread for all fabrics & seams.
GUTERMANN SEW ALL THREAD SET
Set of 7. 4x White and 3x Black. 100m reels. polyester thread.
777927 GUTERMANN POLYESTER THREAD TIN
80 reels - Black & White. 250m. 100% Polyester.
601217 GUTERMANN NOSTALGIC BOX SEW-ALL THREAD
180 reels - Black & White. 100m. 100% Polyester.
734006 GUTERMANN SEWING SET 10 100MT SEW-ALL THREAD
10pk Gutermann Sew-All
Thread - Basic Colours. 100mt.
Congratulations to Birch on its 100th anniversary –a milestone that stands for continuity, entrepreneurial spirit, and a strong commitment to customers.
My name is Andreas Fischer, Sales & Marketing Director Consumer at Gütermann, and together with my colleague Susanne Winkler, Sales Manager Consumer, we are delighted to be part of this special occasion. For over 50 years, Gütermann and Birch have been closely connected through a trusted, long-standing partnership – built on mutual respect, shared ambitions, and a common dedication to delivering the highest quality in our markets.
In Australia and New Zealand in particular, Birch is far more to us than a reliable distribution partner: Birch truly lives the Gütermann brand and brings its values to market every day – with genuine conviction, outstanding professionalism, and a strong understanding of customers’ needs. In doing so, Birch not only represents Gütermann, but actively shapes how our brand is perceived and experienced locally.
This close bond is what makes our partnership so special – and we are proud to have accompanied Birch on its journey through a century of success. Here’s to the next chapters together in Australia and New Zealand!
Message from
Andreas Fischer, Sales & Marketing Director Consumer
Susanne Winkler, Sales Manager Consumer Gütermann GmbH
GUTERMANN X BIRCH BLOOMS COLLECTION
Gütermann x Birch Blooms Collection showcases floral and tile patterns in blue, navy and pink colour stories. Explore our popular and well loved sewing storages, now with Gütermann Blooms prints applied!
The Blooms Collection is printed on high-quality 100% cotton in fresh, light cool tones. Fabric bolts and Fat quarter options are available for purchase and are great for quilting, patchwork, dressmaking, and charming home décor projects due to its soft feel, good quality.
640962-BLOOMSFQ BLUE BLOOMS FQ BUNDLE
5pcs. 55 x 45cm
640961
GUTERMANN X BIRCH BLOOMS FABRIC
110cm x 7.5mt. 100% Cotton. The Gutermann Blooms cotton fabric collection are a mixture of floral and tile patterns in blue, navy and pink colour stories. These fabrics are popular for quilting and home décor projects.
640962-BLOOMSFQ NAVY BLOOMS FQ BUNDLE 5pcs. 55 x 45cm
640962-BLOOMSFQ PINK BLOOMS FQ BUNDLE 5pcs. 55 x 45cm
BLOSSOM BREEZE BLUE
BLOSSOM BREEZE NAVY
BLOSSOM BREEZE PINK
FANFARE BLUE
FANFARE NAVY
FANFARE PINK
FLORET BLUE
FLORET NAVY
FLORET PINK
PETAL BLUE
PETAL NAVY
PETAL PINK
ORNATE TILE BLUE
ORNATE TILE NAVY
ORNATE TILE PINK
010714
BLOOMS ZIPPED SEWING CASE
9cm x 15cm x 16cm.
The Blooms Sewing Case features a secure zip closure to keep all your sewing essentials safely stored. Small compartments are great for holding threads, needles, and other small tools.
Crafted with high-quality materials, this sewing case is not only durable but also visually appealing, making it a charming addition to your home decor. Its portable size makes it easy to take your sewing supplies on the go, whether you’re heading to a sewing class, a crafting retreat, or working on a project away from home.
010712
BLOOMS PINTOP CYLINDER CASE
8.5cm Diameter x 15cm.
Zippered cylinder for keeping small sewing tools such as embroidery scissors, thread, tape measures and needles organised.
The top of the cylinder features a padded surface, providing a safe, accessible place to hold pins and needles while working. Crafted with high-quality materials, this sewing case is not only durable but also visually appealing, making it a charming addition to your home decor.
PETAL BLUE
PETAL PINK PETAL NAVY
PETAL FANFARE BLUE PETAL FANFARE NAVY PETAL FANFARE PINK
010711
BLOOMS KNITTING STORAGE BAG
45 x 14.5 x 17cm.
Keep your knitting or crochet projects organised and ready to go with this stylish floral knitting storage bag. Great for knitting, embroidery, craft or sewing accessories. Designed with a secure zippered closure and an external pocket, it offers ample space for all your essential knitting accessories while providing safe, secure storage and easy access.
*Accessories are not included
010710
BLOOMS SEWING TOTE
34cm x 12.5cm x 29cm
Sewing Tote bag made from 100% cotton fabric. For keeping your haberdashery and sewing tools organised and ready for use, transport and storage. Featuring sturdy handles and multiple large pockets, these tote bags can hold everything from yarn and knitting needles to scissors and rulers.
Double handle and fabric toggle and zippered closure with large internal and external pockets for your sewing accessories. Perfect for organising and transporting all types of craft and sewing projects.
BLOSSOM BREEZE BLUE BLOSSOM BREEZE NAVY BLOSSOM BREEZE PINK
FLORET BLUE FLORET NAVY FLORET PINK
010713
BLOOMS CARRY ALL STORAGE CASE
38cm x 10.5cm x 24.5cm.
Carry All Storage Case to keep your haberdashery and sewing tools organised and ready for transport in any scenario. Stylish case with small compartments to hold and organise your sewing essentials. Internal elastic compression straps will hold bigger items in place securely. The zipper closure provides safe, secure storage and easy access. Great for medium size projects.
010717
BLOOMS STORAGE CARRY CASE
34 x 10 x 27.5 cm.
This Storage Carry Case is an ideal and handy case for your next crafting project. This stylish bag is made of sturdy fabric with a floral pattern.
Soft pack storage case with four double-sided internal compartments with zip closures to hold and organise all the essentials in one carry all case. The zipper closure provides safe, secure storage and easy access.
The comfortable shoulder strap makes it easy to carry and the top handle ensures it stays securely in place.
ORNATE TILE NAVY
ORNATE TILE BLUE
ORNATE TILE PINK
FLORET BLUE
FLORET NAVY FLORET PINK
010716
BLOOMS SEWING BASKET SMALL
19.5 x 15 x 12.5cm
Zippered small sewing Basket for easy transport and storage. These baskets are an ideal storage solution for keeping small sewing accessories such as pins, needles, scissors, snips, tape measures etc, neat, tidy and free from getting lost. Lightweight and portable with a lid handle. Features an internal pin cushion and elastic pocket for small items.
*Accessories are not included
010715
BLOOMS SEWING BASKET
28.5 x 15.5 x 18.5cm
Functional and fashionable, these sewing baskets keep all sewing tools and necessities organised. The basket features an internal elastic pocket, pin cushion and a secure magnet closure to keep everything inside and safe, and a sturdy handle. Internal removable plastic tray for keeping small items neatly organised above, still allowing for larger items such as dressmaking shears to be stored underneath.
FLORET BLUE FLORET NAVY FLORET PINK
*Accessories are not included
010718
BLOOMS SEWING MACHINE BAG
48 x 15 x 33 cm.
This stylish and functional travel bag is designed to keep your sewing machine safe and secure while you embark on your crafting adventures. It offers ample storage space with large pockets and compartments, allowing you to neatly organise your sewing machine and accessories. Sturdy bag handles makes it ideal on the go use. Crafted from durable materials, this bag features a spacious interior that accommodates most sewing machines, along with handy pockets for your essential tools and accessories.
BLOSSOM
BREEZE BLUE
BLOSSOM
BREEZE NAVY
BLOSSOM
BREEZE PINK
308640
DOUBLE TRACING TOOL
This stylus type tool is designed to create firm, clear lines and is ideal for tracing intricate embroidery patterns. Features two different sized tips to use: Fine and Thick.
308641 METAL HERA WITH STYLUS
Features two ends: HeraPerfect for feeding fabrics, making creases, and detailed work. Stylus - Has a smooth tip that can trace patterns and rip out seams.
300441 WATER ERASABLE TRACING PAPER
Blue. 3 Sheets. 30 x 25cm. Clover Water Erasable Tracing Paper is the perfect tool for transferring designs, patterns, and markings onto fabric. Creates fine, clear lines that disappear completely with water, leaving your fabric fresh and mark-free. Ideal for sewing, quilting, embroidery, and dressmaking. Trace intricate motifs, shapes, and stitch guidelines with accuracy and ease. The marks rinse away with a gentle mist or wash - no residue, no damage, no ghost lines.
BIRCH BATIK FABRIC
Batik is a traditional, labor-intensive textile art involving a wax-resist dyeing technique on 100% cotton, often resulting in unique, intricate, and colourful patterns. Originating prominently from Indonesia, this durable fabric is created by applying wax using hand-drawn tulis or stamped cap methods that prevent dye absorption.
640240
BIRCH FABRICS BATIK COLLECTION ORANGE
|
Cotton
640242
BIRCH FABRICS BATIK COLLECTION RED
x 6m | 100% Cotton
640241
BIRCH FABRICS BATIK FAT QUARTERS ORANGE
x 55cm | 100% Cotton
640243
BIRCH FABRICS BATIK FAT QUARTERS RED
|
BIRCH
BATIK FABRIC
Batik is a traditional, labor-intensive textile art involving a wax-resist dyeing technique on 100% cotton, often resulting in unique, intricate, and colourful patterns. Originating prominently from Indonesia, this durable fabric is created by applying wax using hand-drawn tulis or stamped cap methods that prevent dye absorption.
640244
BIRCH FABRICS BATIK COLLECTION PINK
|
Cotton
640246
BIRCH FABRICS BATIK COLLECTION LILAC
x 6m | 100% Cotton
640245
BIRCH FABRICS BATIK FAT QUARTERS PINK
x 55cm | 100% Cotton
640247
BIRCH FABRICS BATIK FAT QUARTERS LILAC
|
N4236
SEW TASTY LED NEEDLE THREADER - BEETLES
Pack of 15. Assorted Colours. Beetle LED Needle Threader. Light illuminates wire and needle eye for ease of threading. Includes thread cutter.
NB4814
SEW TASTY 4” FLORAL SCISSORS
Pack of 18. Assorted colours. Small enough to carry around, these scissors are a brilliant addition to your collection. These scissors feature a coloured body and handles, and silver blades.
NB4819
SEW TASTY 3.5” EMBROIDERY SCISSORS - POLKA DOTS
Pack of 18. Assorted colours.
Compact and sharp embroidery scissors. Perfect for detailed needlework. Ideal gift for crafters and sewers. Fun Polka dot print!
N4391
SEW TASTY SEW CHIP SEWING KITS
Pack of 12. Assorted colours. Kit includes: 9.2cm stainless steel embroidery scissors; seam ripper with safety pin; 6 shades of polyester thread; 6 hand needles; 2 shirt buttons and 1 safety pin.
Compact & handy for travel.
N4385 SEW TASTY SMART FOX METAL THREADER
Pack of 20. Two-ended needle threader. One end is for threading heavier threads through larger needle eyes. The other is for threading lighter threads through the eyes of smaller needles.
NB4842
SEW TASTY CARBON STEEL THREAD SNIP
Pack of 24.
Assorted colours. Red, Yellow, Blue. Featuring a spring-action handle, these snips are easy to use and reduce hand fatigue during long sewing sessions.
NB4849 SEW TASTY PURSE PARROT EMBROIDERY SCISSORS
Pack of 20. 3.6’’ Scissors. Embroidery scissor parrot print pouch secures the embroidery scissors with the snap button “parrot eye”. Polka dot embroidery scissors feature a sharp and fine point for detailed work.
NB4851 SEW TASTY DRESSMAKER SCISSORS DUO
Pack of 10.
Dressmaker Scissor Duo 2pc Scissor Set-4.5’’ Embroidery Scissors and 8.5’’ Dressmaking Scissors.
N2110
SEW TASTY TAPE MEASURE TWIN PACK
Pack of 30. Twin Packs.
N2111
SEW TASTY POLY SEWING THREAD
Assorted. Pack of 27.
N2113
SEW TASTY PEARL HEAD PINS
Assorted. Pack of 24.
N2116
SEW TASTY IRON ON PATCHES
Pack of 40. Assorted.
N2114 SEW TASTY QUILTING PINS
Pack of 24.
SEW EASY QUILTER RULER
N2115
SEW TASTY SAFETY PINS
Pack of 24.
Metric and Imperial measurements. Efficiently add a precise 1/4’’ seam allowance to any project. Speeds up & simplifies paper piecing.
NL4210
SEW EASY QUILTER RULER EASY QUARTER
8’’ x 1’’ with 1/4’’ Seam allowance.
NL4211
SEW EASY QUILTER RULER EASY EIGHTH 8’’ x 1’’ with 1/8’’ Seam allowance.
353.F.DB HEMLINE COMPACT FOLDING SCISSORS
Pack of 24. Sharp stainless steel blades. Compact for
253.HEM.4.DB HEMLINE TAILORS TAPE MEASURE WITH BUTTON
150cm (60’’). Pack of 16. Metric & Imperial. Double-sided. Snap Button closure. Suitable for measuring curved or flat surfaces. Small and lightweight, easy to carry and store.
253.HEM.3.DB
HEMLINE RETRACTABLE TAPE MEASURE
300cm. Pack of 14. Metric and Imperial. Assorted colours. Pink & Blue.
Retractable tape in a PU Fabric case. Its small size fits nicely into a bag, sewing basket and office drawer. Great idea for stockings and gifts!
4305.MINI HEMLINE MINI SEWING KIT
Pack of 6. Blue, Green, Grey. Mini sewing kit for quick fix solutions. Ideal for travel and as a repair kit.
806.60.DB
HEMLINE GEMSTONE GLUE
60ml. Pack of 12.
Water based washable glue. Non-toxic. For plastic and glass beads, rhinestones, pearls and sequins. Holds gemstones permanently in place through repeated washings.
4924
HEMLINE SCISSOR SHARPENER
Pack of 10. Cream.
For sharpening straight blade scissors. Restores blades to their original sharp cutting performance. 2-way sharpening (vertical and horizontal). Non-slip grip base enhances stability. Not suitable for curved, serrated and pinker blades.
640110 POLYESTER TULLE
8.22m x 138cm. A lightweight, fine, sheer netting fabric with an open weave. Known for its delicate but stiff texture that can create airy, graceful effects.
N9678879.DB
MILWARD 60 PLASTIC HEAD PINS JAR
Pin assortment. Pack of 18. Assorted colours - Silver, Black, Gold. 60 safety pins in 3 different sizes in a mini glass bottle, sewing and safety pins in all your work you need.
Pin sizes: 0.58 x 38mm.
Glass Jar: 2.8(d) x 6(h) cm
N9415886.DB
MILWARD 50 SAFETY PINS JAR
Safety pin assortment. Silver, Black, Gold. Pack of 18. Assorted colours - Silver, Black, Gold. 50 safety pins in 3 different sizes in a mini glass bottle, sewing and safety pins in all your work you need.
Glass Jar:
2.8(d) x 6(h) cm
