Viral Marketing ; Kaliyum Keniyum

IqSu-al-t-dr- „tbuG Iu-Sr-¥b-š-Œr- „tbuG #-¥Z-f-Œr- „tbuG "-[r-\r-¥e-f-Œr- „tbuG a-il-bl-ó-Iy a-\u-gp-cl-fr- b "-ôu-X-I-c-al-br al-šr-]¶l†-]¶r-|u~u. a-\u-gp-bl-ó-bu- S "-\- -Zq-c-Ÿ- jbuG <y-]¶r-cr-eu-Iy B- t \r-t-ƒ "- †-bl-ó-I- jbuG ¥Kl-j-e-Xo-I-c-W-Œr- „t ]uXr-b bl-a-Ÿjr« hq-k²-al-br er-d-br-cu-Œu-~ ]G-¹r al-ò-`q-ar #-×-]¶-Xr-]¶r« #-cG-`r-|u~u. ¥]-Po 99 IlWuI.

al-ò-`q-ar #-×-]¶-Xr]¶o: #-»-Œr-du-¨ el-b-\ #-×-¥XltuG

2013 abo 12 ¿ 18 1188 ¥aSG 29 ¿ ASeG 4 ]u-h´-IG- 91 C d-|G 9 ‹-hr-Šs-I-c-W-Œr- „-t81¿-lG- e†-gGerd ` 15 IY

¥dJ\Ÿ 28

¥NlGh¦r, ]lWr\r b Il~ X r\o ?

I.A. Pbfsd„/ I.AG. gts^o, hPbo I.er.

36

KlUoKr« tr-¥]¶l†-ˆo "-‹-h-¹-albr! er.Aho.erPb„/ I.âsPrŒo

clórbr« blóbrd½ 54 a¥\lPo PlX¥e-Z-co

IerX

"°o I-erXIy

8

50 hN r-Zl\x„

¥Il-]¶r- d-^šo o Ps-e„ck!

69 ecZIual-cr AG.A„.

70

#¥jli-cr #\xG

EEhvXÔ ¥hl^ošo eb† XŒvflðŒr „t "\uc W\Ÿy ar| eÉl\rI ¥aJdIjrduG f¹alb hvl[s\G NduŒrecrIblWo. erÉl\IuŒIeXoI cWŒrdq S ¥dlIhœZoLS\ b \rbÔr|l\u¨ aqd[\f¹rIju S âaŸy|o f¹alb ed½uerjr blWo hvXÔ ¥hl^ošo eb† XŒvflðG <b†Œr Il›rcr|u~Xo '' ¿ e-Él-\r-I-¥dl-I- Œ Iu-Œ-Ie-Xo-I-c-W-Œr- \-Xr c hvXÔ ¥hl^ošo eb† au„-\r†Œr \-S-Œu-~ N-tu-Œu-\r-d¶u-I-ju- S er-f-ZlGfŸy.

E]¥cX'cu S “Zb¥eZ\Iy cer-¥a-¥\l„

78

¥\le«

¥Ul. _r. $-Io_l«

er.]r. fr-e-Iual†

¥_l†-i-hr- „t Il-×buG "-]o- U-|r- „t hd½l-]euG

18

et« al†|šrMo: IjrbuG IWrbuG

60 hltl ¥P-lh^o

]G-¹r-I 04 84 86 88 90 92 96 98

elb-\-|l† A-»u-Xu~u ]uh´-I-|u-tr-]¶uIy alò`lg ad-bljG h|„-Uo dlG-¥KvPo ¥Il-¥j-Po al-Khr„ _ld-]G¹r Ncr-ó]YG Ñq-¥Il-]¶r

_r.Aho. _rar-\rXo

Aho. PbNæ„ \lb† 84

EE et« esUr¥blI jbuG $Xc al†|šrMo <¨S|Ÿ j buG ]r ¨r ¥hl¥©fp ¥]lîu Iy au„\rcbr dŒW a£r« _lip $S ]S« ¥eW a~Xo _Z« al[pa a~ \rdbr« $„t† \šo ¥\crSu~ ed½uerjrblWo. ''

Iu¥N-d-e¼-ŒeuG ]r.A-ho.hr.buG hZlfre„ \lb†

e»raltrb Zuc G 95 A. \jr\r

Ie† Ur h„ Sr. clP„

autr- N -Su-Π#\ |

A„.A. \hs†

34 al-ò-`q-ar- #-×] - ¶-Xr-]¶-o AG-.AG-. ‹-h·o N-tq-ˆr- ¥tl-Uo¥Il-»r-¥|l-So- 673 001 ¥^l-‚-: 0495¿2765381 ^l-I·o-: 0495¿2760138

EE#\bu S Xuœr | eˆral šuIbuG #\I j IqN uerdŸu I¥jl S Dl¥cl aXzcu SbuG "d½lŒXualb #¥LlgŸy |uG ašu ]cr]lSrIy|u al | Pse¥\l S Nuˆu ]l¨r|uIbuG N…u~ a\ugpcu S a\ h·l | D~uX ~.''

al-¥\-Pr-Mo- A-Ur-š†-

"hrî„to A-Ur-š†--

#†ˆrîo

]r-.er-. N-æ„

I-a«-tlG- h-Ps-eo-

I. g-cs^o

A-Ur-š†-

¥Il]¶r A-Ur-š†-al†

I. I. âs-[-c„- \l-b†

a\r-d hr. ¥al-i„ I.hr. hu_r ]r. I. âs-Iual†

U]pqˆr A-Ur-š†-

AG.]r. ¥Kl]r\lYo

‹hr-Šs-I-cr-|l-Œ c-N\-Iy Xr-cr-N -bÀu-~Xd½. ‹-hr-Šs-I-cr-|u-~u ›-£r« c-N\-Iy d-`r-N o 14 Zr-e-h-Œr\-IG ere-cG A-»u-Œu-Il- c "-tr-br-|uG. ‹-hr-Šs-Ic-WG hG-_-‡r-N er-ecŸy ¥^l-Wr-dq- S d-`r-|u-~Xd½. $¿ abr« erdlhG: weeklyOmpp.co.in

$„t†- \šuG P-\l-[r-]-XpeuG

h- (]l†-|o P. hlMo)bu- S K-~G î« es-Ur-¥bl-br«-\r~o

et« al†|šrMo: IjrbuG IWrbuG _r.Aho. _rar-\rXo dŸjlbr ]crNbrN u ¥]l~ #hvlZ\ fsd Il Ÿy ]ljr N »uXrblWo bqSpq _r« Dl¥cl iršuIjuG ]rt|u~ Xo. "[rIal†|uG a\h·rdl IlŒ Iltrb„ `lgbr« ]ut ŒrtŸrb E P„tr«al„' A~ esUr¥bl #«_G #¥KljXd Œr« DšZrehG Il›o 3.8 ¥Il Sr ¥‹kI c hœlZrN o t¥|l UrˆXo \˜ j Dcr|« IqSr "Zo `uX ]¶SuŒr. E P„tr«al „t' <]ÉlXleo h (]l†|o ¥P hlMo) A~ ZkrW Iltrb„ ]lˆuIlc \ EK~G îdr'dq S \au|o ¥\c¥Œ ]crNbau›o. ¥]l]¶ud† esUr¥blIju S " ¥]¶lh´d„ a|ry PlI· \ ¥dlIG "trbl„ e†gŸ jSu Œu e£r«, hbu S åŒN u eSr\o "¥acr|„ ‹hrU„to _ clIo D_labu S #cl[\ ]rSr N u]šl„ EK~G î«' A~ 18

e-t« al†-|-šr-Ÿr- „t e†-Œ-al-\-Ild-Œo Dl‚- d„ P-\l[r-]-Xp-Œr-\o A-ó-Il-dG #-bu-h·u-›l-IuG? e-t« er]-W-\ X-Ô-Ÿ- j- l |? e-t« es-Ur-¥bl, K-trd½ al†-|-šrMo, et« Xl-c-\r†-arXr, a-dbl-j hr-\r-a, K-~G î«, Il-d- e-tr Kl\G, "-¥a-cr-|„ cl-gÑ -o s-beuG e-t« es-Ur-¥blbuG XuS-Ÿr ¥hlgp« \-šo-e†|r« er-]-Wr-bu- S ]uXr-b X-Ô-Ÿy A- l- |- b-~o er-f-Id-\G N-…u~u. #«_G ]utŒrtŸr alhŸy aló¥a ¥e›re~u¨q. \rdelc Œr „t IlcpŒr« "]ilhp Icalb er[G ]r~rdl W~o era†f\¥ašuelŸrb $m #« _Œr d NueSuIy ]lXu ¥eZrbr« bu.A„. hƈtr P \t« _l„ Ir aqWuG Ijr|j Œr« Ærho KbrduG "\uIcr |u~Xo \au|o Il¥W›r ecrI buG NÂu.

AUr¥šltrb« \rbÔWŸ ju¨ ]ó¿Ìfpal[paŸjr«\r ~uG <]¥bl¹l|y \br|u~

$„t† \šr dŒrb¥]¶ly # hvlZ\Œr „t chXÔŒr\o A lWo hG`erN Xo? ‹mValb ergbŸjr« \r~uG \ar grI erIlc‹IS\Ÿjr¥d|o E¥]l]¶udlcršr' b alšr ‹XrgørN Xr\u ]r~r« A~uG er]Wrbu S f¹alb $S ]SduIju›l brˆu›o. XlüqtuIju S "e hl\G AG.Sr.er.buG a†¥Ul|r b„ al[paŸjuG Ìfpal[pa cGK Œo ìgμrN Xu¥]l d #hqórX alb $S ]S«. a†¥Ul|uG Iqˆ cuG Ìfpal[paŸ j ‹l¥ZfrIe alò-`q-ar #-×-]¶-Xr]¶o

et« al†|šrMo: IjrbuG IWrbuG

XoIcrN o ]l§lXp <]¥`lK hG h¦lcŒr\o IqSuX« ‹NlcG \« Ir b£r« "Xr¥\|ly Dcu ] SrIqSr IS~o <]¥bl¹l| j eIlcrIalbr I_jr]¶rN o er] Wr/zl]rX XlXo]cpŸy Djr N uISŒu~ E et«' er]W\ XÔalWo \eal[paalb $„t† \šo $~o ]r uScu~Xo. "Su]¶au¨e†|rSbr« chI calb "\u`eŸ¥jl IYI¥jl ]£u e|uI AXo haqiŒr« hm“ZG IlŒuhqkr|u~ Il dlIldŸjlbr XuS†~u¥]l cu~ a|l\rhalWo (Social Transmission). "Ÿ \blWo hm “Z hG`lgWŸju S <¥]lXo] ~ a~ \rdbr« \lˆtreuIjuG dLu^drXŸjuG ]cZqgWŸ ju al | ‹Ncr| ]¶ˆXo. al trb IldŒo h«¥^l‚ au X« $„t† \šr d IqˆlÁIy e c $ŒcG IlSu|« elŸ duIy|u¨ <]l[rIjlbr altr.

Ær-ho Kbo« K-~G î« "-\u-I-cr-|u~u

et« esUr¥blIy auX« A ho.AG.Aho. XalfIy e c IalšG N… ]¶Su~Xo $¥X erIlc¥Œl SblWo. <]¥bl¹l|ju S "`rcuNr I j "Srzl\al|rbu¨ hv

a†¥Ul|uG IqˆcuG Ìfpal[paŸ j ‹l¥Z frIeXoIcrN o ]l§lXp <]¥`lK hGh¦lc Œr\o ‹NlcG \«Ir b£r« <]¥bl¹l | j eIlcrIalbr I_jr]¶rN o zl]rX XlXo]cpŸy DjrN uISŒu~ E et«' er] W\ XÔalWo $„t† \šo ]r uScu~Xo. bG `cWhGer[l\ŸjlWo c ›lG Xdaut $„t† \šr „t ( e_o 2.0) <Xo]~Ÿjlb ¥hl gp« \šoe†|rMo hšuIju bu.A„. h SbuG ¥_½lKuIju SbuG bqSpq_o ƈ-tr P\-t« ¥]ldu¨ esUr¥bl gbtrMo _l„ Ir aq-‚ h-¥bl- Sl]¶G hšuIju Sbu al | auJp

#I†gIG. ¥ZfG, `lg, "`rcu NrIy XuSŸrb LSIŸy IqSr ]crKWrN o IqSuX« ¥]† Il Wu~ ¥]lîuIy|o au„KW \ÆaG \r§br|u~ ]lXu$S Ÿju S her¥fgXIy Nrd ‹ ¥XpI <¨S|Ÿ j IqSuX« ¥] cr¥d|o ‹Ncr]¶r|l„ IlcWal br. Ad½l Xc|l†|uG Aju]¶ Œr« a\h·rdlIu~, ašu¨e† |o Ialtl„ ¥‹cr]¶r|u~ d jrXeuG ImXuIIceualb esUr ¥blIjuG Ül^rI·uIjuG dLuh ¥xfŸju al | "Ÿ \ A d½l ]ˆrIIjrduG #Zpzl\a] icrN u. "Ÿ \ "eÀo IqSu X« <]¥bl¹l| j d`r|uI buG es›uG "e ‹Ncr|uIbuG NÂu. etduIju›lbXo $ Ÿ \blWo. ISrƒl‚ ]rSrN u¨ IuXrc ]¶ut Œ bló b "\uh²cr]¶r |u~ "GKNd\ŸjlWo 2012 Pqdlbr« ]utŒrtŸrb EK~G î«' A~ Kl\Œr „t Il X«. ¥hljr d K~G Prd½br d ]uŒ„ ]W|l c Ijrbl |u~ Kl\alWr X~o a\h·rdl IW a£r« KqKrjr „t hil bG ¥eWG. Iltrb„ `lgbr d Dcu el|u¥]lduG a\h·rdl|rb d½ P\Ÿy $m esUr¥bl #hv Zr|u~ X~o ep¹G. ]l§lXp hGKs¥Xl]IcWŸju S "I œSrbr« EDl]¶G K~G î«' (Oppan Gangnam style) A~o $SÀr S #e†ŒrN o hbuG IqˆcuG \SŒu~ E e†Nv« IuXrc ¥blˆ'alWo K~G îdr \ etdl|rbXo. EK~G îdr' „t NueSu]rSrN o \r†arN E P„tr«al„' ]utŒrt|r c›u ZrehG I»rƒo B‹r« 14¿\lWo DšZrehG Il›o BšeuG IqSu X« ¥]† IlWu~ #Zp Œ bq Spq_o esUr¥bl #braltrbXo. hlaqirIercuŠcu S #`lh ¥NgμI¥j tbu ›£rduG P„tr«al\rdq S h es›uG IbSr elŸr. "Ÿ \ #cua trblŒ Iltrb„ Xalf]¶lˆu Ilc „t Xlc\r†arXr ]q†Œr blbr. et« al†|šrMo er]Wr ]r~r«\r~o \rbÔr |u~ Ìfp¿"N Sr al[paŸjr« \r~o epXph´albr <]¥bl¹l |y|u¥e›r \rdbut]¶rN u XuS Ÿrb¥Xl SblWo $„t† \šr \ _Z« al[pa a~ \rdbr« ¥dlIG "GKsIcrN u XuSŸrbXo. SuWsgpbrduG $mPr]´rduG ely hoÑsšrduG $Ÿo U«irbrduG L

2013 abo 12-- ¿ 18

19

et« al†|šrMo: IjrbuG IWrbuG

L

¥dlIŒr „t ]d`lKŸjrduG \šrdq S P\Isb er]½eŸy ] S†~¥]¶ly "°lG \SuGXq Wlb $„t† \šr d P\l[r] Xp Œ|utrN o hl¥£XrI¥dlIG "`ral\G Il›u. A~l« <] ¥bl¹l|ju S erIlcŸ j hvl[s\rN o er]Wr/zl]rX Xl Xo]cpŸy DjrN uISŒu~ e t« al†|šrMo f¹alb ‹Nl cW #bu[alb ]uXrb hliN cpŒr« EDl‚ d„ P\l[r] Xp'Œr\o AóIldG #buh·u ›leuG? auJp[lcl al[paŸ j ¥]¶l d ed¥Œlˆu epXrNdrN u XuSŸr¥bl SblWo ]chp‹Nl cWŒr\uG Xlc\r†arXr|uG [ \hœlZ\Œr\uG ej|qtu¨ a ülbr $„t† \šr d ]lXu $ SŸjuG altrbXo. haqiau›lb Ild¥ŒljG ] »|au¨ EamŒo ]_½rhršr' b ep¹rKX ‹NlcWŒr „t \e al[pa cq]albr et« ‹Xr`l

hŸ j er¥fgr]¶r|lG. <¥ZvK euG ImXuIeuG ‹Xskbu al | ìgμr|u~ N†N Iy|o e»r blcu|r "Xrdq S ¥\crˆd½l X ]chph¥xfŸ jŒr|u~ (Word of mouth marketing -} WOMM)

I Got a Crush... on Obama A~ es

Ur¥blbr«\r~o

_clIo D_la h\štlbrcu~ IldŒo 2007¿« ‹NcrN I Got a Crush... on Obama A~ esUr¥blÀo e„‹NlcalWo d`rN X.o "d¶eð[lcrWrblb ED_la ¥Ky' D_la br« #Çgμblbr ]lSu~ Kl\G "¥©i Œr „te c era†f\Ÿy|o e»r eN u. al†|šrMo XÔŸy Ad½l ¥aJ dIjrduG epl]Ialbr <]¥blKr N uecu~u. $„t† \šr d ]l Xu¥eZrIy et« er]W\/‹ NlcWXÔŸju S (Viral Marketing) zrcG ¥eZrblb¥Xl

Charlie bit my finger-again A~

esUr¥bl ÌfpG

20

SblWo EDl‚ d„ P\l[r] Xp'Œr\o acWaWr au»ŸrbXo. PsePldŸjr« eN uX ~ hvbG $cˆr|uIbuG ašu¨ Pser Ijr¥d|o ]ScuIbuG NÂu Il ›rcr|u~ eth·uIju S hv `le her¥fgXIjlWo e t« <¨S|Ÿjr¥d|o er]Wr b "Su]¶rN Xo. PsePldŸjr« eth·uIy ¥clKŸ j eir |u~Xu¥]l d, Iœpqˆ† et h·uIy ]dXcG Nlc‹e¼ŒrIy |o atblIu~Xu¥]l d et« <¨S|Ÿy zl]rX XlXo]cp Ÿju S eliIclbr. ]d¥]¶l»uG Ìfpal[paŸ¥j|ly epl]´r bu¨ al[paalbr bqSpq_o altrb ¥Xl S, ^boho_u|u¥]ldu¨ hm“Z hZh·uIy \rXpPserX Œr „t `lK a~ csXrbr« $S ]ˆu XuSŸrb¥Xl S, "er S er]WrXlXo]cpŸy #[r]XpG zl]r|l„ auXr†~Xo hvl`ler IG. KqKrjuG ^boho_u|u al | \bŸjrduG \r†arXrbrduG alšG ecuŒr er]Wr|u¥e›r hmIcpG NÂu IlSu|uIbuG NÂXuauX« #cu¥SbuG I ]¶rSrbr dlXuŸlŒ csXrbr« et« al†|šrMo ej†~u. et« esUr¥blIy _iu cl± Iœ\rIju S <Xo]Ÿju S buG er¥\lZepehlb ¥aJdIju SbuG ‹NlcIclb¥Xl S bqSpq _S|au¨ esUr¥bl gbtrMo e_o hšo/hm“ZhZh·uIju albr Sdrerg\uG hr\ral¥aJd ÀuG $Xc er]WrIy|uG ¥\crˆo _‡au¨ hal c]lX ìgμr | ]¶ˆu. bqSpq_rdq S XlcŸjl br altrb ¥]l]¶o KlbI† Pîr„ _bo_†, Ærîs\ Kr˜r, t ¥_| _½l|o auX« âŠl f†a b~ $ p„ erZpl†Yre c auJp [lcbr« XlcŸjlbXo "Ÿ \blWo. ]l¨blb ¥Ilar|u Iy IlWrN o bqSpq_o ilhpXl cG Ier„ ¥\lyˆr auX« h ¥ lgo ]þršo e cbu¨e† ‹fh´r hœlZrN XuG et« esUr¥blIjrdq SblWo. ¥dlI Œr d ej c Ntrb hr\ral ep ehlb ¥aJdblb adblj hr \rabuG et« al†|šrMo ]cs krN u erPbrN u e~ IlcpeuG ‹¥XpIG âŠb†ir|u~u. etduIju S ]rter 16 e†gG au„]o bqSpq_r „t # ZpIldŒo XrIN uG "‹XskrX alblWo #Zp Œ et« es Ur¥blIjr dl~lb EUl„hrMo ¥__r' ]lXu$SŸjr« ]S† ~Xo. 1996¿« ¥tl‚ dqhrb† alò-`q-ar #-×-]¶-Xr]¶o

et« al†|šrMo: IjrbuG IWrbuG Tipp-Ex: Bear Hunter A~

$„t-tl-Ås-eo e-t« ]-c-hpŒr „t bq-Spq_o es-Ur¥bl

S|euG ¥ZgpG, <XoIWø XuSŸrb erIlcŸy P\r]¶r|u~ \Kšs eo <¨S|ŸjualWo IqSuXduG etdlbr altu~ X~o $„t† \šr d et« <¨S|Ÿ j |utrN u ]TrN ]„hr«el\rb bqWr¥e»ohršrbr d "hr. ‹l^h† ¥Pl\l _†K† (What Makes Online Content Viral?

Journal of Marketing Research) ]tbu

A~ "\r¥aš† bqSpq_rdrˆ e tu alcu ósUr "\r¥ag„ alò Iblbrcu~u "Xo. óral\ "\r ¥ag„ ‹NcrN u XuSŸrb Ild Œo "XrKG`scalbr åŒG N …u~ IlN uIuˆrbu S "\r¥a g„ esUr¥blfIdG Ad½l er`l K|l†|uG Dcu¥]l d chr |u~ ImXuI a~\rdbr« hu “Œu|y|rSbr« IalšG N… ]¶ˆu. "Xu¥]l d "\rb \ Ijr]¶r|u~ Iuˆrbu S Nutu Nutu|uG elbr« ercdrˆu IlSu Œ¥]¶ly ISr Il›o ] ˆ~u `leG altr Icbu~XuG, <S„ Xrcr N Œr ENl†jr' es›u a „t Ierc« ISrN u e~u \rg¦j£ albr ]clXr ]tbu~XualWo Charlie bit my finger - again A~ es Ur¥bl. ¥hlgp« asUrb #[r ]XpG zl]rN u XuSŸrb c›l brcŒr „t c›lG ]IuXrbr« cGK ŒŒrb $m esUr¥bl bq Spq_r« $Xue c BšeuG IqSu X« ¥]† I› esUr¥blIjr dl ~lWo. GoPro A~ NtuIplat br« gqˆu N…u~Xr\r S hs Ky ]kr Iplat IlŒr bSu Œo ]t~XuG # Iplat #Ilf Œu\r~u I› ÌfpŸjualWo $mbSuŒ IldŒo Seagull stole GoPro A~ esUr¥bl b hq]¶†

iršl|rbXo. hvl`lerI ‹Xr`lh a~ Xc Œr« $Ÿ \ etdlbr al trb <¨S|Ÿju S her¥fg XIjuG "e Ad½l a\ugp cbuG D¥c¥]l d #I†gr|l\u ›lb IlcWŸjuG a\h·rdl|r ‹l^gWdlbr Dcu ]chpNr óŒr „t hqkoaX¥bl S \r† arN u ]utŒuerSu~ et« es Ur¥blIy cGK‹¥ef\G N Xo I»rƒ BXl\uG e†gŸy |u¨rdlWo. et« al†|šr Ÿr „t f¹r "trƒu XuSŸr b¥Xl S "e h¶g dho N al†|šrMo Iœ\rIjuG epl ]Ialbr. Xar»o¿ $GK½sgo hr\ral Kl\alb E e Zrho Ild etr' buG I¥\Urb„ h¦qy erZpl†Yr t ¥_|l _½l|r „t E ‘¥U' buG ¥]ldu¨ esUr¥bl #«_ Ÿy alóad½ ¥^lI·oelK‚ ] h·lšr „tbuG er KlUr „tbuG Il|¥Iljbu Sbu al | ]c hpNróŸjuG ¥Zf`lgl "Xr† ecœuIy ¥`ZrN o ‹NlcG ¥\Sr. ]uXrb Ild Œ f¹alb al† |šrMo hGer[l\alb er¿al†| šrMo A~ et« al†|šrMr „t ]rter $Ÿ \blWo. erh²beuG "Zo`uXeuG dljrXp euG P\r]¶r|u~ ¥]lhršseo <¨

~u. $ebr« #Zp ŒXr\lWo au„Xq|G. "¥XhabG ZuHJeuG \r†erIlcXbu al | ìgμr|u ~e etdlbr altl\u¨ hl [pX ej c ercjeualWo. ] ˆ ~u›lIu~ erIlcŒ¨rN bl Wo #juI j $e gb† N …l„ ¥‹cr]¶r|u~Xo. c›la Xl~o #¥dlNr|u~Xr\u au„ ]uX ~ "e ašu¨e†|o I altr|»rƒrcr|uG. ]lXu $S Ÿjr« ¥]lîuIy|o XlˆuXl »Œ ~ D¥~l c¥›l I½r|r\u et« esUr¥blI jbuG $Xc al†|šrMo <¨S|Ÿ jbuG ]r ¨r ¥hl¥©fp ¥]lîuIy au„\rcbr dŒW a£r« _lip $S ]S« ¥eW a~Xo _Z« al[pa a~ \rdbr« $„t† \šo ¥\crSu~ ‹[l\ ed½uerjrblWo.

Seagull stole GoPro

A~ esUr¥blbr«-\r~o 2013 abo 12-- ¿ 18

¨r« $e d|o N…l\uG g b† N…l\uau¨ hmIcp alcu |rbXuG $ŒcG <¨S|Ÿju S IalšŒr\o hilbIal br. zrcalbr \šu]¥blKr|u ~ecr« BXl›o "tu]XufX al\¥ŒljG ¥]cuG et« <¨ S|Ÿy ašu¨e†|o Ial tl„ XlXo]cpG IlWr|u~u e ~uG _†K† \SŒrb ]T\G ep ¹al|u~u›o. ilcr, Nl†jr A~s c›o ]r°u IuˆrIjlWo ENl†jr _ršo a ^rG Ktr' d auJpIYl]lóŸy. Il Wu¥œlyX ~ "ecr«\r~o A £rduG IuˆrŒcG ‹Xskr |u~ ¥‹kIcr¥d|o Nl†jrbu S ISr¥bšo ilcrbu S auJ`leG "‹XskrXalbr altu¥œly \r arg¥\c¥Œ |£rduG ZuHJ`l eG IS~uecuG, ilcr Nrcr|u ¥œly \rarg¥\cŒr\u¨r«X ~ ¥‹kIcuG Nrcr|uG. $Ÿ \ \˜u S a\h·r« h|„Uu Iy|u¨r« ‹Xskbr«\r~o ZuHJŒr¥d|uG h¥ lgŒr¥d |uau¨ `lealšalWo $m esUr ¥bl b iršl|rbXr\u ]r~r d al\hrIXd a~o ¥Pl\l _† L 21

et« al†|šrMo: IjrbuG IWrbuG L

cr¥d|u ]Icu~ "ez b|u trN o "¥acr|„ hŠl rI \lb UK½ho tgo¥Il^r \¥]¶l du¨e† ‹_‡Ÿ j»uXrb ¥Xl S et« al†|šrMo er]u dalb K¥egW¥aJdblbr e j†~ue~u. ¥]PtuG h«¥^lWuaS Ÿu~ ep¹rKX al[paŸy h aqiŒr« "[sfXvG zl]rN u XuSŸrb IldGauX« ]chp¥a Jd "e b <]¥blKrN u¨ ‹ buG ¥]ldu¨ ]chpNróŸjuG coco cola security cameras A~ ]-chr\ral Sdrerg„ ]cr]lSrIju NlcWXÔŸy a\ƒuXuS hp-Œr«-\r~o Ÿrbrcu~u. ¥]P† cGK‹¥efG S ‹l¥algW« esUr¥blI jual W£r« c›la ŒXo buSpq N XlüqtuIjr« ]]ohr ¥Iljbu S Eam›„ Upq' ]l\sb _r«\r~u¨ [\hœlZ\euG Œr „t ‹NlcWŒr\u¥e›r Xlc\r†arXrbuG dkparˆo ]SN u IuˆrI j Icuel|r "e† a erSu~eblWo. \ƒ XÔG ‹hrŠalWo. am ›„ Upq elŸrbXr „t ]Œo Ktrd½ al†|šrMo \˜y¥]lduG "trbl X ]chp tl]¶tuIjuG 35 ¥UljtuG IlSu Œl« ¥alˆ¥tljbu S ¥]P† d h¥xfŸy \˜jr¥d |Œr `r|u a~lbrcu~u Dl^†. " |u~ Ktrd½l al†|šrMo Ÿ \ $SÀr S am›„ Upqeual (Undercover marketing, Buzz marketing, br _‡ ]¶ˆ h¥xfŸy "b Stealth marketing) Ìfp "N Sr al[p aŸjr« $~o hl[lcW hG`e Àl\u¨ "eIlfeuG $e† ¥\Sr bSuŒu. ]r~sSo ¥ilˆo a alWo. Il×bu SbuG f}Œr br« $¿ abr« h¥xfŸju S „tbuG "¥\pl\pŒr „tbuG Dcu ]chpNróŒr „t hqkoaXbu¨ Xl » ]chpG <y ]¶SuŒu~ X KuWKWŸ jlŒrWŸrb et« esUr¥blIy cGK‹¥ef\G N ÔeuG ]cskrN o erPbrN u. $m e_o al[paG "ŒcG XÔ Xo I»rƒ BXl\uG e†gŸy|u¨rdl ãGJdbu S "ehl\ Œ I Ÿy|o B t "\u¥blPpal ürblbr¥eWG $~u IlWu~ W~ I ›ŒdlWo et« Wo. et« al†|šrŸr „t f¹r "tr et« esUr¥blI j ¥\l|r al†|šrŸr \ $~ Œ\rd ƒu XuSŸrb¥Xl S "e h¶g dho br« ej†ŒrbXo. DcuXcŒrd |lWl„. Iutƒ Nder« Iu tƒ habŒr\u¨r« IqSuX« d½£r« a šlcuXcŒr« Ad½l N al†|šrMo Iœ\rIjuG epl]Ialbr. et« esUr¥bl Ilœbr\uI Ilcpkaalbr ]chpŸjuG ašuG ‹Ncr]¶r|l„ et« al†|šr juG Ktrd½l al†|šrMo XÔŸy Mo XÔŸy|o I»rƒu A~Xr |uƒr \ al¥tlSS|r]¶rSr|u~ X ~blWo. \o <ZlicWŸy \rce[r \˜u "˜]¶qN bu S esUr¥bl ]ŒlG XlüqtuIjr« bu.Ah·r d zl\Œu aŒr. I£lcueuG A hu‹hrŠ il†elUo _rhr\ho S au~rdu›o. buSpq_o auJp‹NlcW #bu[ aueuG X˜rdu¨ buŠeuG au„\rc h¦qy erZpl†Yrblbrcu~ SrG ël albr <]¥blKrN uecu~ "¥acr br dŒrb et« esUr¥blI ]¶tuG "[pl]I\lb P‘r tbo |„ cl±sbŒrduG et« es jr dl~lWo. Ul„hrMo ¥__r ¥]lˆualWo et« al†|šrMo Ur¥blIy Xrc ƒSu]¶u‹Nlc ]utŒrtŸr ]Ô›ue†gŒr A~ h£d¶G "eXcr]¶rN Xo. WŒr\o <]¥blKrN uXuSŸr. \u¥fgG "ŒcG ósUr #\r¥a 1996¿« ^lîo Iœ\r alKhr 2008¿ d ‹hrU„toXrc ƒSu g„ IuˆrI j "Wr\rcŒr X \r« The Virus of Marketing (December ^s abr« ]¶uIldŒo $cu]keuG erer[cs …ltl|rb Evian A~ " lcl± 22 31, 1996) A~ ¥]cr« tbo¥]lˆo ¥IlˆbG A~ Xrbrdu¨ buSpq_o ‹NlcWX ar\t« elˆ† Iœ\rbu S ]chpG hr\rabu S bq ¥dJ\GIqSr ‹hrŠsIcrN ¥Xl buSpq_rdq S Spq_r« ‹Ncr S $¥X|utrN u¨ N†N Iy Nq ÔŸju]¥blKrN u. ‹hrU„to N ]chpŒr«- Su]rSrN uXuSŸr. "\uIqd hli _clIo D_la h\štlbrcu~ ¥dlI aŸuG ]S†~u Il›rcr \r~o |u~u.

NcpŸju¨ Dcljrdq S ašu¨e IldŒo 2007¿« ‹NcrN I Got a haqiŒr d~¥]l d Crush... on Obama A~ esUr¥blÀo $„t† \šrduG ]crilheuG ]c e„‹NlcalWo d`rN Xo. "d¶e ZqgWeu al | IalšG N ð[lcrWrblb ED_la ¥Ky' _ …l\u¨ Xvc IqSuXdl W~ el clIo D_labr« #Çgμblbr Z Œ h¥ lgo ]þršr „t ]lSu~ Kl\G "¥©iŒr „te ¥âWrbr« ecu~ esUr¥blI c era†f\Ÿy|o e»r eN u. juG \Ss\SÓlcu S cihpesUr D_la ¥Ky Xlcalb¥Xl S ‹ ¥bl NróŸju al | hl[qI auJ zl\l†YrIy |d½lG $ cr|u~u. zl]rXXlXo]cpŸy ŒcG "†[\á #cl[rIal† |u¥e›r a\]¶q†eG X…ltl|ubuSpq_rdu›lbr. _„ td½ho ~ et« esUr¥blIy c›u (www.youtube.com/barelypolitical) XcalWo. #Zp ŒXo ¥^lI·oel A~ ]chp esUr¥bl \r†alXl KWr „tbuG Il|¥Iljbu S er „t #fbG auJp[lcl al[pa K† "`r‹lb ]¶Su~u. ‹Wb euG elödpeu al | ¥\crˆ\u `er|u¥œly \˜u S fcscŒr \uG a\h·r\uau›leu~ "\u`q Xr b ò]´r ]¶SuŒl„ IutN u ¥\c¥Œ |£rduG $ŒcG Ìfp Ÿy|o I»rbu~u ›~uG _† K† ]tbu~u. #§cpeuG ¥h³ieuG elödp eu al | P\r]¶r|u~ ¥]lhršs eo esUr¥blIjlWo IqSuX« ir šlIu~Xo A~ elZŒr« I»œu ›~o $mbSuŒIldŒo Bš euG IqSuX« ¥]† I› ]Œo bu Spq_o esUr¥blI jSuŒo ]cr ¥fl[rN l« ep¹alIuG. Dcu ]ˆr a\ugp \¥]¶l d hGhlcr|u~ esUr¥blblWo 2011¿« buSpq _r« BšeuG IqSuX«¥]† I› c›la Œ esUr¥bl. $cˆ|u ƒuŸy hGhlcr|u~ esUr ¥bl \ldlGzl\ŒuG hvbG Dl†K‚ elbrN o ]lˆu]lSu~ a crb "clK‚ A~ Iuˆrbu S es Ur¥bl AˆlG zl\ŒuG ]qN

22

alò-`q-ar #-×-]¶-Xr]¶o

et« al†|šrMo: IjrbuG IWrbuG

Ÿjr«¥]lduG N†N blbr. ¥hlgp« \šoe†|rMo hGer [l\Œr „t/ <]¥bl¹l|ju S âŠblI†gr|l„¥]l~ <b†~ IlcpkaX (social networking potential) <¨ esUr¥bl Ijrdq S <]¥bl¹l|ju S a \h·r« ‹NlcWh¥xfŸy #»Œr« ]Xrbr|l„ ]uXrb Ild Œ Dl‚ d„ Ktrd½l al†|šrMo esUr¥blIy|o I»r ƒrˆu›o. $m "SuŒIldŒo e„ ‹NlcG ¥\Srb The Silent National Anthem "ŒcŒr« B t âŠr| ]¶ˆ D~lWo. hGhl c¥fgrbuG ¥Iyerf¹rbuar d½lŒ h¦qyIuˆrIy "hG_½r br« ¥ZfsbKl\alb EP\KWa \...' #GKp`lgbrdq S Nl d½u~ a¥\licalb cGKŸjlWo $m esUr¥blbu S \ ˆd½o. trd b„ho _rKo hr\ralhr\u¥e›r auÎ IapqWr¥|g„ho \r†arN $m esUr¥blNróG dk|W |r\o ¥]cu S ‹sXr ]rSrN u]šr b~u alóad½ I»rƒe†gG ] chpcGK Œ <~X ]uch¦lc alb Il„ db‚hr „t c›o ]u ch¦lcŸy ¥\SuIbuG NÂu. Dš ¥\lˆŒr« ]chpal W~o Dcu hqN\¥]lduG \d¦lŒ aq¥~ Il« ar\uˆu¨ $m esUr¥bl " Ÿ \ " lcl±XdŒr«¥]l duG Iœ\rbu S {l„Uo $¥aPo e†[r]¶r|l„ hilbIalbr. cihp IplatIjr d~u ¥Xl ~u~er[Œr« NrósIcrN er er[ cGKŸy B¥Il]r]¶rN o X …ltl|rb coco cola security cameras A~ esUr¥bl NróŒr „t X œo \br«X ~ $ŒcG DjrN u ISŒdr\o a šlcu <ZlicWal Wo. c›u¥]† NuG_r|u~u e ~u ¥Xl~r|u~ NróŒr\u ¥a« people stealing kissess A ~»u Xr eN rcr|u~XlWo buSpq_r d Dcu Xœo \br«. hal\alb Dcu]lSo Xœo \brduIjr« $m ]chpG D¥chabG cGKŒrt|u IbuG NÂu. #GÜr ¥_Uoho ho ]boho, a¥Æl¥hl^ošo h† ^ho, aIo UlWlyUo, ¥il› hr.#†.er., ¥hlWr {lerb, hlGhMo ¥alg„ I‚¥Ñly h²l†ˆo Sr.er., DlyUo h¶ho K bo XuSŸr D¥ˆ t ]chpŸy I »rƒ IutN ualhŸy|r S ]d XeW buSpq_r d most viewed, most shared ]ˆrIIjr« D~la X Œr.

Tipp-Ex: Bear Hunter ¥]l d e tuG Il×|lcd½l X \˜yIqSr ] £Su|u~ $„ttlÅseo et« ]chpŸjuG hPsealWo $~o.

2013 abo 12-- ¿ 18

trd-b„-ho _r-Ko hr-\r-al-hr-\u-¥e›r \r†-ar-N The Silent National Anthem A-~ ]chpŒr«-\r~o

]¶SuŒrb ¥_l†Uu Il›o $ bl j IcSr "SrN u Xl »brSu~ Xuy ]¶ S erer[ cGKŸjr¥d X£rduG XuS†~o ‹Xpk ]¶SuG. et« esUr¥blbuG $„ttlÅs eo Kbrar „tbuG ImXuIŒr\r Sbr«\r~o #cuG "trbl X Tipp-Ex A~ {l„Urdu¨ ¥]l |šo amho A~ h¥xfG <]¥bl ¹ler dŒuG. \rŸy|uX ~ hG¥‹gWG N…lG (Broadcast Yourself) A~ au et« esUr¥blIy c›uXcalWo. #ZpÎlelIpeualbr " aNv† esUr ŒXo ]chpNróŸjuG hr\ral Sdrer ¥blIy|u¥e›r cGK ŒŒrb buSpq_uG \šr d P\l[r]Xpg„ ]cr]lSrIju S ‹l¥algW« esUr ¥dlI a~o "eIlf ]¶ˆ hm ¥blIjual W£r« c›la ŒXo buSpq “ZhZh·uIjuG auJp[lclal[pa Ÿ j¥]¶l d er]Wrbu S "Ì _r«\r~u¨ [\hœlZ\euG Xlc\r†arXr fp\rbÔWŒrdlbXo "Ÿ buG dkparˆo ]SN uerSu~eblWo. \blWo. buSpq_r« esUr¥bl Iy|u au„]uG $SÀuG D»rel ¥bl ¥_lI·r\u ]utŒo edXu`l |l„]šlŒXcŒr« ]chp KŒu¨ ]chpŒr«\r~o Sr]¶o Ÿy XrcuIr|bšl„ "ehc AI·o ¥]l|šo am hSuŒo esUr alcu|rbXu alóad½ Ñ„Ur ¥bl Sšrdr«\r~o shoots A ~ Mo, ¥]l]¶ud†, ¥alîo g¥bUo, »uXrbXo alboN uIjbuG. "er S ¥alîo epqeoUo A~rŸ \ hv A £rduG el|o A»uXrb¥f bG‹NlcW <]l[rIy cq] ]¶ gG esUr¥bl XuScl„ \r†¥Zfr SuŒuIbuG NÂu. ^boho_u |uG. A»uXl„ eIrbl« ]c |o ¥\crˆu¨ ]chpŸy|u ]ut hpNróŒr d \lbI„ ¥\crˆu a ^l„ ¥]PuIjuG ¥‹lölir ]¶r|u~u. ^boho_u|u¥]l e~o Eed½XuG A»uXr e|q' A ~o ¥h³i¥Œl S #Él]r|u du¨ ¥hlgp« \šoe†|rMo IbuG N…uG. A»uXrb el|o <y hšuIjuG buSpq_uG ]d ¥aJd L Ilˆr\u¨r« S„tr\cr I IcSr ‹Xpk ]¶Su~XlWo $m ]chp Œr „t buSpq_o esUr¥bl. $ bly IcSr b eSr e|l„ Xu \rbu~Xr\r S eSr e|¥Wl ¥e›¥bl A~rŸ \ c›o Dl]o g„ hoÆs\r« ‹Xpk ]¶SuG. $ ebr dl~r« \˜y I½rIo N Âl« buSpq_r „t a šlcu $„t tlÅseo ¥]Pr¥d|o ¥]lIuG. esUr

Etl e‚' hr-\r-abr- d EN˜-|o N-¥dl' A-~ Kl-\-cG-K-Œr« Ics-\ I]q†

23

et« al†|šrMo: IjrbuG IWrbuG

L

IjrduG zl]rXXlXo]cpŸy |u¥e›r ¥blPrN u‹e†Œr |l„ "ehcG \d¦u~XuG Il WlG.

hšuIjuG ¥^ltŸjuG ¥_½lKu Ærîs-\ Ür˜r, Iju ad½laSŸrb c›lG ]Xr]¶r Pîr„ __†, t-¥_-| dŒu¥œly P\‹rbXbuG \rd bo _½l|o elcŒI†N buG N†N l ergb www.youtube.com/barelypolitical, alIu~XuG "Xu Il›lWo. www.break.com, h«¥^lWuIjr« NucuŸrb www.collegehumor.com, Nder« $„t† \šo d`palbr www.funnyordie.com, www.liveleak.com ŒuSŸuIbuG dl]o¥Sl]¶uG \šo XuSŸr $„t† \šr d ]lXu $ _u|u al | hl[lcWalIuI SŸy "Srzl\albr erer[ ¥a buG N ]uXrb IldŒo $„t† Jdbr« ‹e†Œr|u~ e \šo haqiŒr „t Xl¥»Œˆr t« esUr¥bl al†|šrMo e_o ¥d |ŒuIbuG er¥\lZ al[pa hšuIjuG \rderdu›o. a~ csXrbr« edrb Dcu er`l www.erosnow.com, www.istream.com Xu KG "Xr \ ¥\l|r|lWuIbuG SŸrbe er¥\lZ¥aJdÀuG ]l NÂu. Ad½le cbuG ò]´r ]¶Su Xu $SŸy|uG $SÀo IürIjl br ‹e†Œr|u~ e_o hšu $„t† \šr d ]lXu $SŸy zl]rX Xl IjlWo. $Ÿ \ ]d csXrbr« $„t† Xo]cpŸy|lbr <]¥blKr| ]¶SuIbuG \šr d ]lXu $SŸy zl et« esUr¥blIy er]Wrbr¥d|u¨ ]rX XlXo]cpŸy|lbr <] Nq›u]dIblbr ‹e†Œr|uIbuG N ¥blKr| ]¶SuIbuG et« es Ur¥blIy er]Wrbr¥d|u¨ ¥Xl SblWo $„t† \šo P\l[r]XpG er]Wr Nq›u]dIblbr ‹e†ŒrN u ¥h¶l‚h† N…u~ Ilcp]cr]lSrblbXo. XuSŸuIbuG NÂ¥Xl SblWo $„t† \šo P\l[r]XpG er]Wr ¥h¶l‚h† N…u~ Ilcp]cr Œu~ <]cr]½ealb ¥IlaUr ]lSrblbXo. Iy|uG ašuG \šr« P\‹sXr d `rN Xo "Ÿ \blWo. etuG er Xlc\r†arXr ¥\lZŒr\lbr bqSpq_r \buG a erer[ hGh¦lcŸjr« Pser|ušuG has]r|u~ecu S AüG Iq ~, ]d ¥PldrIy N…u~, ]d Srb¥Xl S "Xr „t her¥fg hliNcpŸjr« \r~uecu~ P "«¥KlcrXŒr „t ]r„_d \Ÿ j D¥c¥]l d hGò]´r ]¶ Œr« $ŒcG esUr¥blIy ]ˆr SuŒu~e bblWo \˜y P Ibr« #Zpzl\a]icrN u. \‹rb a~u er¥fgr]¶r|u~Xo. ]lXu $SŸy Dcly|o hvbG Ad½le†|uG Dcu¥]l d $gμ ]¶ Xlcalbr altl\u¨ hliN Su~ hr\raIjuG ]uh´IŸjuG cp alcu|rbXuG "Ÿ \blWo. _mŠrI\rdelceualbr ]lcu bqSpq_r« IqSuX« ¥]† I› Œ ]¶ˆu¥]l b~u ecrd½. al[pa esUr¥blIjr« au~r dŒu~ Œr „t hv`leeuG <]¥blKcs Xo ]d¥]¶l»uG hGKsX #«_Ÿ XrbuG <¨S|Œr „t hvsIlcp ¥jl hr\ral]¶lˆuI¥jl #brcr âŠl f†a XbuG "Srzl\al|rblWo P |uG. er¥\lZ al[pa a~ \rd \‹rbX \r§br| ]¶Su~Xo. br« bqSpq_r \ <]¥bl¹l "N Sral[paŒr „t hv`le |y I›uXuSŸrb¥Xl S D¥ˆ ¥ŒlSo "SuŒu\r~, haqiŒr t hGKsXɆ <ZbG NÂu. I „t ¥a«Œˆr« \rd Il› # ¥\Urb„ ¥]l]¶o KlbI\lb P ZpIld e_o hšuI j "¥] îr„ _bo_†, ^rdr ]¶\r krN o ¥hlgp« \šoe†|rMo ¥]l]¶o XlcG Nlcrho, Iltrb„¿ hšuIjuG esUr¥bl gbtrMo "¥acr|„ hGKsXÉ„ ¥U 24

erUo ¥Nlbo, "¥acr|„ ¥]l]¶o XlcG hlGhqbo, KlbrI Ærîs\ Ür˜r A~re† bqSpq_r« ¥]l îu N #«_Ÿjrdq S Xlc Ÿjlbr altrbecu S ]ˆrIbr« Nrd† alóalWo. hv G f}Œr« iršo Kl \Ÿy ]lSr bqSpq_rduG ^boho _u|rduG ¥]lîo NÂo Svrštrdq SbuG ašuG ]£u eN o Utl Uq‚ hv¥Zfrblb ]Xr\ltuIl cr âŠl f†a ‹fh´blbXo # ×Iy|u¨rdlWo. 2011 B‹r dr« #ZpKl\G ¥]lîu N ⊠(www.youtube.com/user/shraddharocki)

$~o bqSpq_r« $ pbr«\r~o BšeuG IqSuX« #cl[Icu¨ ecr« DcljlWo. ] ˆ~u¨ Xl c]cr¥egG âŠÀo ib† #„ Uo Ib† ib† Dlbrdr „t ] chpNróŒrdq S auJp[lcbr« $SG \«IuIbuG NÂu. "‹XskrXalbr Xlc]cr¥e gG d`rN o $mbSuŒ IldŒo â Šr| ]¶ˆXo Dš #«_G Il›o ZrehŸy|u¨r« ¥]l]¶oXlc albr altrb I¥\Urb„ h¦qy er Zpl†Yr\r t¥_|l _½l|lWo. t ¥_|bu S E ‘¥U' A~ Kl \G D¥~l c¥›l ZrehG Il›l Wo iršlbXo. "SuŒIldŒo {rˆo\r h¶r¥b»ohr\u¥fgG Bš euG IqSuX« N†N N ¥]l]¶o Xlc a~ ]ZerbuG Dš ]lˆu Il ›o t¥_|À|o d`rN u. c›o D»r euZrehŸy ecu~Xr „t h ¥ lgŒr« X¥dZrehalb e¨rbl× h¦qyIuˆrIju S h ¥ lgG ]£u e|u~ E ‘ ¥U' ]¥k, "Xr „t _ldrf alb ecrIy Il›lWo era†f \¥ašuelŸrbXo. cler d B»ua Wr|o A»u¥~šo, IujrI»rƒo, Xl »\rdbr dŒr `kWG I»r N o, _ho¥îl]¶r dŒr, IqˆuIl cu S Iltr« Ibtr, BXo hsšrdr cr|u a~o h¥xirN o ... Ad½le cuG elcl pŒr\u¥e›r IlŒr cr|u~u e~ ecrIy ¥dlI a ŸuG era†fr| ]¶ ˆ£rduG 2011¿« BšeuG IqSuX« ¥]† I› esUr¥bl A~ zl\G " Xr\o bqSpq_o I«]¶rN u IlSu Œu. XuS|Œr« "]o¥dlUu N $m esUr¥bl|o ¥e›ó âŠd`rN rd½. alhŸy|u¥f gG \r†alXl|jlb #†|o apq hrIo ^lÅtr bqSpq_o al†|šrŸr „t Ad½l XÔŸju]¥blKrN o c›laXuG cGKŒrtŸrb¥Xl S blWo "e etdlbXo. t¥_ |bu S hmxcpeuG \rg¦j£X buG IuˆrIju S e¨rbl× erIl alò-`q-ar #-×-]¶-Xr]¶o

et« al†|šrMo: IjrbuG IWrbuG

ceuG NqgWG NÂo \qtufXal \G ‹l^gWdlbr X…ltl|r bXlWo $m esUr¥bl #«_G. bqSpq_r« E ‘¥U'bu S Xl » $gμ ]¶ˆe¥c|ly #trcˆr ¥bljG "[rIG ¥]† XŸy|r gμar d½~lWo ¥cJ ]¶SuŒrbXo. A~rˆuG # e†g Œ hq]¶† es Ur¥bl #br "Xo ]crKWr| ]¶ˆu. E e Zrho Ild etr'|uG $gμard½lŒecu S AüŒr« e„ e†[\bu›l b~u alóa d½ "Xr „t ]lcUrIy $gμG ¥]l d ]utŒrtŸuIbuG N Âu. \rdelcŒI†N bu S Ilcp Œr« adbljŒr d Ier„ ¥\lyˆr b~o er¥fgr]¶r|l eu~ h¥ lgo ]þršr „t hr \ralcGKŸy|u ar|Xr\uG $gμ ard½lŒecu S Aüalbrcu~u IqSuX«. NsŒ]tƒrˆl W£r duG "e Dcu]lSu ¥]† I›u. ¥I cjŒr d Dcu \KcŒr« h½l_r \Srbr« Il« IuSuŸrb ðs b ckr|u~ cGKaS|G "f½sdN u e¥bl S bqSpq_r« #¥Llg al|rbe \rce[rblWo. etu| ]¶ˆe elÛ ]¶SuIbuG Ilœu¨ esUr¥blIy IqSuX« #juIy I›rd½ A~Xr „t ¥]cr« alóG ]r ¨ ]¶SuIbuG N…u~Xo bqSpq_r „t her¥fg IW|uIqˆdr „t ("«¥Kl crXG) etu alcu ]r»elbr Il Wl„ I»rbrd½. \Kšseo ]_½rhr šr bqSpq_r d ‹NlcWal†Kal bXo $m hliNcpŒrdlWo. XšrŠcr]¶r|u~ SšrduIy \«Ir "f½sd NróŸjuG ašuG ¥Il†ŒrW|r #juIju S ⊠kWrN o iršuIju S AüG Iqˆr bqSpq_r«\r~o ‹Xr^dG elŸu~ Xˆr]¶uIjuG Iuted½. "di_lZuIlc\lb ¥Kler xo Xrelcr "ŒcŒr dlcljl Wo. DšZrehG Il›lWo Xrelcr Svrštr d E Ñ„UrMo' tl£rŸr« D~la\lbXo, ¥dlIŒr« c›l a\uG. A°r\rbtrMo erZpl†Yr b~o hvbG ]crNb ]¶SuŒrb Xrelcrbu S ¥_½lKrdu¨Xo ¥^l ¥ˆl¥gl]¶rduG ašuG ]cskWG \SŒrb hv G NróŸjuG B Xl\uG bqSpq_o esUr¥blIjuG al óG. Iuˆr|jr b~u erjr|l eu~ ¥_½lKrdq S (govindtiwari.blogspot.in) XalfÀo \r†arN o ]utŒuerˆ bu.Aho. ‹ hrU„to _clIo D_la Sdrer g\r« X „t NróG ¥\l|u~ cGKalWo Svrštr« etdlbr ] S†~Xo. Dš ZrehG Il›o al[pa Ÿjr« zl\G ]rSrN Xu alóad½ 35000 ¥Ulj† KqKry ]chpecu 2013 abo 12-- ¿ 18

al\Œr\u¨ EIN eSG' \SŒuI buG NÂu Xrelcr. et« al† |šrŸr« "ÜKWp\lbr el»o Œ ]¶ˆ Ss¥\PuIlc„ Xrelcr b ]dcuG #]¶rjr¥d|uG a ¥Æl¥hl^ošr¥d|uG \r†¥Zfr |uIbuG NÂu. hvbG Xlc\r†arXrbrdq SbuG ]chp ‹NlcWŒrdq SbuG ]lXu $SŸjr« "†ialbe ]r ¨r b~u alóad½ e„¥Xl Xr« \rdelcŒI†N bu›lIu IbuG NÂu. e Zrho Ild e tr b~ SGK½sgo Kl\G "Xr\o $ pbr« \r~u¨ has-]-Il-dŒu¨ <ZlicWalWo.

jrd½l X (A~u \˜ j ¥_l [p ]¶SuŒu~ er[G?) [\ugo ]l Su~Xr „t esUr¥blblWo ]ut Œue~Xo. "XuG _uŠr]q†eG AUršo NÂXo. auIjr« ]tƒ esUr¥blbr« ‹Xpk ]¶ˆ Dl ¥clcuŒcu¥SbuG XlcaqdpeuG Kl\Œr d ¥^lIo fdrbuG ¥Kl-er-xo Xr-elcr $GK½sgo el|uIju S hl~r[p euG ]lˆu]lSr]¶Tr|u~Xr „t buG t¥|lUrŸr „tbuG îu Ur¥blbu SbuG cihpl¤IX buG Ad½lG E etdlbr' altl \u¨ IlcWŸjlbr. $ pbu S cl±sb "Xr†Œrerˆo hmŒo Bgpbr d X ~ eœ„ iršl br. $Xcal[paŸy B šSu|u IbuG Ìfpal[paŸy ‹G S ar« N†N bl|uIbuG NÂ¥Xl S ¥IlSrIy auS|r erer[ al[p aŸjr« ]chpG NÂl« Ir ˆlŒ "ó ]_½rhršr hr\raÀuG

Ild etr|ldG $~o hr\raIju SbuG Sdrer g„ er¥\lZ ]cr]lSrIju SbuG ‹¥alIy #ZpG ‹Xpk ]¶Su~ Xo bqSpq_rdlWo. tleWr d EN ˜Io N¥dl', ¥_lUrKlUr d E¥Xcs ¥acs' A~s Kl\Ÿy $m 2009¿« ]utŒrtŸrb E2012' A~ ¥iljreu br S bqSpq_r« BšeuG ¥]† I› esUr¥blIju S au„\rcbr Uo NróŒr „t ‹¥alIy ZrehŸy|u du›o. 2009¿« ]utŒrtŸrb ¨r« dk|W|r\u ¥]clWo I›Xo. E2012' A~ ¥iljreuUo NróŒr ¥iljreuUr« ]utŒrtŸu~ ‹auJ Nró „t ‹¥alIy ZrehŸy|u ¨r« dk|W|r\u ¥]clWo Ÿy ej c ‹l^gWdlbr et« I›Xo. ¥iljreuUr« ]utŒrt al†|šrMo \SŒrecu~u. Ÿu~ ‹auJ NróŸy ej c ‹l^gWdlbr et« al† "Xo ]lSrb [\ugr\uG d`rN u. |šrMo \SŒrecu~u. $Œc ¥hlWr apqhrIo "]o¥dlUo Œr« $ pbr d ‹NlcW¥ed N esUr¥bl alóG $Xue c I j|utrN o ]tbu¥œly ós I›e† 5.83 ¥IlSrbr¥d t ecuG. (aq„ëo) A~ Xar»o hr\raÀo ¥IlSrIy ]lSrN l« IrˆlŒ adblj hr\ra O "ó edrb ]_½rhršr ¥\Sr |l et« al†|šrMo SuŒ E e Zrho Ild etr' ¥iljreuUrduG ¥_ljreuUrduG A~ Kl\ Œ D»rel|l\lIr alóad½ ]uXrb adbljG hr\ra d½. $ pbr d al†|šrMo ¥aJd IjuG et« al†|šrMo XÔ br d \l»rI|d½lbrcu~u Ild Ÿy ^d‹Zalbr \S]¶l|rbe etr ]cskWG. blWo. E22 ^s abr« ¥IlˆbG' A lWo Ild etr b~ # A~ hr\rabu S bqSpq_r« ‹ Zp ¥Iyerbr«Œ ~ #†|uG NcrN ‹¥alIy epXph´alb h hvl`lerIalbr ¥Xl~leu~ as]\G Il›lWo ⊠¥\SrbXo. $m ¥NlZpalWo E e Zrho Ild etr Us...' A~ Kl\ Œ iršl Aunty in blue saree, girl in the bus, Two |rbXo. Xar»r d auJp\S„ [\u Girls & A Woman XuSŸrb ¥]cr« go ]lSrb ¥^lIo alòIbrdu¨ ‹NcrN al _« ÌfpŸ j Xar»o¿$GK½sgo Kl\albrcu~u " ~u ¥Xl~u~ esUr¥blIy bq Xo (#¥cl "\uelZard½l X bq Spq_r« ]Scu~ "¥aNv† et Spq_rdrˆu e~lWo \r†alXl duIju S Ad½l hv`leKuWŸ |y \«Irb erfZsIcWG). hq h¥ l-go juau¨XlWo. I›uXscu¥œly ]¶†XlcG Iadilh „t aIjuG ]-þršo alóalWo "e hr\rabu S ]c NróŒr d \lbrIbualb âu hpal W~u a\h·rdlIuI. ]l† Xrilh„, [\ugr „t `lcpbuG |r« c›u¥]† hGhlcr|u~Xo hq]¶†XlcG cP\sIl r „t aI al _dr« NrósIcr|u~XuG juG NróŒr „t hGer[lbrI DSuer« ðsIy A»u¥~šo e~o bualb Afvcp, hGKsX hGer gqˆu NÂbl j "Sr|u~Xual [lbI„ "\rcuŠo cerf£† A Wo Aunty in blue saree ÌfpG. _h·r« ~recu S D]¶G îuUr¥blbr« eN o fdpG N…u~e \ bue eN o NrósIcW au ~lcu|Ÿ Xr IIlcpG N…u~XlWo girl L 25

et« al†|šrMo: IjrbuG IWrbuG L

in the bus. "Xu¥]l d ald ]lˆr N u ¥]lIu~e \ IIlcpG N …u~XlWo Two Girls & A Woman A~ NróG. hlGhMo KpldI·r ¥\lˆo A~ h«¥^lWr« Nr ósIcrN $m NróŸy adbljr bu S Djrƒu ¥\lˆŸy |Xr c I\Œ ‹icalIuIbuG " ¥XhabG E22 ^s abr« ¥Ilˆ bG' A~ hr\ra Dcu ðs]k hr \rabl W~ [lcW ‹Ncr]¶r |l„ hilbIalIuIbuG N Âu. adbljŒr« $~rtŸu~ hr\raIjr« ar|XuG bqSpq_r duG ^boho_u|rduG ‹¥alIy ‹Ncr]¶rN u ecu~u›o.

\o esUr¥blIjr« (2007¿ d I W|u eN o 65000 AüG) Xl„ Iv¥ˆg„ B šSuŒo ‹Ncr]¶r|u ~e bqSpq_r d D~lGzl\ ŒŒr|u~ XŸ \ A~Xr \|utrN lbrcu~u Üs„_†Kr „t ¥dJ\G. aq~u alhŒr\u ¨r« 90¿DljG esUr¥blIy $ Ÿ \ al†|šo NÂXlbuG c›o ¥iljreuUo hr\raIjuG hGKsX Iœ\rIjS|G D¥ˆ t " l KuW\rdelcŒr« Ilcp al~uard½, XÔ cl± Iœ\rIju S ‹NlcWG B alWo ‹[l\G. 15¿30 h|„Uu¨ esUr¥bl šSuŒo erPbr]¶rN XlbuG "¥© iG ep¹al|r. Dcu dkŒr« IjlWo <ŒaG, djrXeuG A~l« hl[lcXl »blWo ¥‹kI c£r« " W Sdrerg„ ¥]l d "d½lŒebualbrcr ecu S Ibr« \r~uG Ilfo el Ÿr d½~lbrcu~u Icl†. |WG. ¥e›re~l« E dGKrIX' <]¥blKr <¨S|Œr „t KuW\rdel N ue c <]¥bl¹l| j #I†gr|WG. cŒr« edrb Ilcp al~uard½, XÔalWo ‹[l\G. 15¿30 h |„Uu¨ esUr¥blIjlWo tŒu¨ ]dXuG "Xr\o #efp <ŒaG, djrXeuG A~l« hl alWo. et« al†|šrŸr „t [lcW Sdrerg„ ¥]l d " \d½ IldŒlWo "ŒcG esUr d½lŒebualbrcr|WG. iÂr ¥blIy|u ]r~r d Xˆr]¶uIYI br« I› ]t|uG XjrIbu S es jualbr al†|šrMo erZKo[\lb Ur¥bl (UFO Haiti) ¥]l d I›uI Ul„ "|†al„ Üs„_†Ko X »rƒl« "¥X|utrN o es›uG „t ‹hrŠalb ¥dJ\eualbr "¥\vgr|l„ ¥Xl~WG. eplP cGK ŒŒu~Xo. ¥iljreuUuG NróerecWŸy Il›o, ¥e "¥acr|„ er¥\lZ I¥œljeuG ›re~l« E dGKrIX' <]¥bl "Srzl\al|r The Comotion KrN ue c <]¥bl¹l| j # Group A~ ¥]cr« et« al† I†gr|WG. esUr¥bl <¨S|G |šrMo zl]\G \SŒu~ "¥© $Ÿ \ bl | #bl« alóG iG SIoÆ°o A~ Dl‚ d„ ¥]lc, "e etdlel„ \šr alKhr\r« 2007¿ d»uXrb The d ]lXu $SŸ j XÔ]q†eG Secret Strategies Behind Many ‘Viral’ <]¥blKr|uIbuG ¥eW a~uG Videos A~ ¥dJ\G et« al† "¥©iG ]tbu~u. P\‹rb |šrŸr „t ]ljr N »uŒlbr. ¥_½lKuIjr« ]Wau]¥blKrN uG ‹fh´alb¥Xl S # ¥dJ\euG ]r~sSo etdlbr altr! <]¥bl Ier„ ¥\-lyˆr ‹¥dl`r]¶rN uG $m esUr¥blIy ¥]lîo N…uI, ¥^ltŸjr« $ ¹l|jlWo Ad½l a~o erjrN u ¥X|utrN o ]d eplP "|m›uI ]tƒ ]lXu $SŸjr d P\l jrdq S N†N ìgμr|uI, a ¥h¶ [r]Xp hGer[l\Ÿy er]Wr hrduG ^boho_u|rdu al | |u au~r« "Srbteu ]tƒXo #eu~ó gb† N…uI, I»r AŸ \ b~Xo ep¹albr ec bu~ó $¿ abr« N…uI XuS N uIlWr|u~ ¥dJ\G IqSrbl Ÿrb XÔŸjuG ‹¥blKr|WG. Wo "Xo. esUr¥blbu S <¨S| Œ Dcu ZrehG bqSpq_r« "]o |utrN o hqN\ \«Iu~ EXœo ¥dlUo N…u~ #brc|W|r ]ljr N »uŒuIy esUr¥blIy etdlbr altl„ "Srzl\]calbr Nrd Ilcp Ÿy N¥…›Xu›o. Ìfpal[pa Ÿjr« IlWu~ ]chpNróŒr \o <›lbrcr|W a~o ]lXu ¥e ]tbu~ KuWKWŸy|]¶u

26

E3' A-~ hr-\r-abr- d e Zr-ho Il-d e-tr Ur A-~ Kl-\-cGKŒr« [-\ugo.

\br«' NróG al†|šrŸr d ] ca‹[l\alb D~lWo. esUr ¥blbu S ¥]cuG Xœo \br« Nr óeualWo #juI j #I†gr |u~Xo A~Xr\l« "ebu S Xrc ƒSu]¶o ‹¥XpIG âŠr| WG. "]o¥dlUo N…u¥œly bq Spq_r« esUr¥blbu S BXo `l K Œ NróG Xœo \brdl|WG A~o \au|o \r§br|l\u¨ hGer[l\au›o. "Xr\\uhcrN o <¥©frN NróG ÇXpG \Su|ue cu~ csXrbr« AUršrŸr¥d â Šr|WG, "†[\áblb ðsbu S Nróal W£r« ¥‹kIcu S AüG X\r¥b IqSuG, ep¹ alb Xœo \brdr« Dcl j b £rduG <y |l¨r|l\uG âŠr |WG. Ia„tuIjrˆuG ]lXu¥e ZrIjr« erelZŸju›l|rbuG SlKu NÂu al | "ebu S ‹ NlcG e†[r]¶r|u~Xue cbu¨ IlcpŸy erfZalbr Üs„_†Ko erecr|u~u›o. ‹auJ ¥]l‚ îltuG $ p|lcrbualb hür dr¥blWr b au„\r†Œr EPrhG 2' A~ ¥_ljreuUo hr\raÀu ¥e›r \r†arN SshtuIy âŠr N l« Üs„_†Kr „t ejr ]¶Su ŒduIjr« Ilcpau ›~o a\h·r dlIuG. Iucuˆu_uŠr Il›o Xlcalbr altrbbl j~ Zu¥g¶clWo I er„ ¥\lyˆr A~ "¥acr||l c\u¨ X£rduG et« al†| šrMo ¥aJdbr« "©iG Dcu _u ŠrPserblWo. #brcŒrd[rIG esUr¥blIju¨ "¥©iŒr „t nalts A~ "|m›rdu¨ Nl\« bqSpq_r« BšeuG IqSu X« ¥]† IlWu~ 20 AüŒr \IŒuecuG. ]lXuzdŸ jr« ]chpalbr e¼Œr¥ISu Il WrN uG #juI j ]šrN uG Ib Sr elŸrb Farting in Public, Google Earth Spied My Buttcrack ¥]ldu¨ \rdelcard½lŒ et« esUr ¥blIy X…ltl|r bqSpq_rdq S alò-`q-ar #-×-]¶-Xr]¶o

et« al†|šrMo: IjrbuG IWrbuG

]utŒuerˆlWo "¥©iG Xlcal bXo. \Kšseo ]_½rhršrbrdq S bqSpq_r« [\G hœlZr|l a ~uG "Xue»r \d½ ecual\au›l |l a~uG ¥dlIŒr\u Ilˆr |lSuŒ ]dcr« DcljlWo ¥\lyˆr b£rduG "e ¥ÆlUsI crN o 2010¿« Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

A~ ]uh´Iart|rb¥Xl Sbl Wo "¥©iG et« _uŠrPser b~ XcŒr« âŠr| ]¶ˆu XuSŸrbXo. ¥\lyˆrbu S How to Become Popular on youtube (without talent) A~ hmP\p $¿_u|uG

⊠¥\Sr. bqSpq_r d XÔŸ juG <]¥bl¹l|ju S "`rcuNr buG ]Wau›l|l\u¨ erZpbuG ]TrN o "e bŸ \ b~u ep ¹al|u~ $m ]uh´IŸy a šlcu XcŒr« bqSpq_o P\l[r ]XpŒr „t "]\r†alW a~ \rdbrdlWo âŠr| ]¶ˆXo. F = T x M (YouTube fame (f) is a function of your talent (t) multiplied by your marketing (m)) A~ ¥\lyˆrbu S hqóel

IpeuG B t âŠr| ]¶ˆu. $„t† \šr d ]lXu $S Ÿy hvbG`cWeuG P\l[r]Xp euG "Srbteu eN IldŒuX ~ a[p]q†¥egpbr d "¥acr

2013 abo 12-- ¿ 18

¥©i Œ ]r uWÀu~ $ p A K„îo It]og„ A~ h~Š hGLS\ $„t† \šrdq SbuG h«¥^lWrdq SbuG \SŒrb ‹NlcW ‹e†Œ\ŸjuG $¥X KWŒr« ]SuŒlG. elyhoÑs šo hacIldŒuG "XuX ~bl Wo hG`erN Xo. Ky^o buŠIld Œo ]l§lXp al[paŸy aqSr e N hXpŸy auX« Iœpqˆ† cGK Œ `sa\lb a¥Æl¥hl^ošr |„ "[r\r¥efŒr \Xr c d ]Sd]¶rW|Ÿy e c ¥_½l bu¨ ‹Xr¥g[Ÿy|uG "t_o Krdq S ]utŒue~¥Xl SblWo eh IldŒo SuWsgpbrduG $ŒcG ]lXu $SŸy _Z« $mPr]´rduG dr_rbbrdu al | al[pa a~ \rdbr« ‹Xsk `cWIqSG ‹¥kl`IlcrIy|u \«IrbXo. ¥\ c \SŒrb `sIcXbu S Ìfp \rder« _lip $S ]Sdrd½l Ÿy ]utŒuerˆo ]uXrb ‹Xr X ]lXu hvsIlcpXbu S "Sr ¥g[ alòI IlWrN Xo erh²cr zl\Œr« bqSpq_rduG ¥hl |l\lIrd½. $mPr]´r« iuh³r au gp« \šoe†|rMo hšuIjr _lt|r \Xr cbu¨ P\au¥š duG $ŒcG ¥]lhršselb \s| Œr« ‹¥XpIrN uG aud½]¶q er]½e Ÿy <b†~uecu~rd½ A~Xo Œr\o alŒŒrduG ¥e« ¥Jl _Z« al[pa a~ \rdbr« \rG A~ $„t† \šo #Årerîr $„t† \šo ¥\crSu~ BšeuG e „t $S ]SduIy hvlKXl†i drb XrcrN SrblWo. et« es alWo. et« al†|šrMo ]cs Ur¥blI jbuG $Xc al†|šrMo krN u erPbrN erZpIy P\\Ó <¨S|Ÿ jbuG ]r ¨r ¥hl b~ dkpŒr\u ¥e›r KqKry ¥©fp ¥]lîuIy au„\rcbr d al†|šrMo <¥ZplKz„ IqSr ŒW a£r« _lip $S ]S« blb ¥Jl\rG ^d‹Zalbr <] ¥eW a~Xo _Z« al[pa a~ ¥blKrN u. U«irbr« "ü i \rdbr« $„t† \šo ¥\crSu~ hl c hacG \SŒrb¥]¶ly " ‹[l\ ed½uerjrblWo.E

<]¥bl¹l|ju S erIlcŸ j hvl[s\rN o er]Wr/zl]rX XlXo]cpŸy DjrN uIS Œu~ et« al†|šrMo f¹alb ‹NlcW #bu[alb ]uXrb hliNcp Œr« EDl‚ d„ P\l[r]Xp'Œr\o AóIldG #buh·u›leuG?

27

]-dl-b\-Ÿy

a-\u-gp-bl-ó-bu- S _-d-X-ÔeuG z-d¿¥Z-f ]-cr-Wl-a-ŸjuG "-Kl-[al-b Nr- -Ào er-¥[-b-al-|u~ ¥Ul. Sr.Sr. âs-Iu-al-tr- „t ]G-¹r <S- \ #-cG-`r-|u-~u.

al-ò-`q-ar #-×-]¶-Xr]¶o: #-»-Œr-du-¨ el-b-\ #-×-¥XltuG

RNI No. 3054/57

Mathrubhumi Illustrated Weekly

KL/PMG/NR/WPP/32/KKD/2012 - 14

2013 May 12 - 18

Price ` 15/-

Reg. No. KL/CT/21/2012-14

Licensed to post without prepayment