A study of 500 global business executives and 500 marketers, conducted by The Economist Group Content Solutions in association with, communications firm Peppercomm and its partner Flagship Consulting, has found that mistimed and overt marketing messages are deterring potential customers. While 71 percent of the executives surveyed dislike content with strong sales messaging, 93 percent of marketers aim to connect their content directly to a product or service. Find out how to hit the mark with B2B buyers and get the most out of your content marketing.
