ElToro.com – Account Based Marketing Account Based Marketing is a marketing strategy to specifically target individual accounts or clients in order to directly focus advertising on an exact target. By utilizing lists of potential, current, or past clients, ElToro can digitally advertise to accounts using IP addresses as an account based marketing strategy. By targeting specific clients, ROI is provable by comparing converted clients against the list of clients that were marketed against.
Via: http://eltoro.com/account-based-marketing/