Magnolia Manor Brand Identity Guide

A Community of Life and Living!

BRAND VISUAL IDENTITY

2001 South Lee Street Americus, GA 31709

(229) 389-2940

www.magnoliamanor.com

IDENTITY

Our logo is a valuable asset.

How we use our logo is crucial to keeping its visual meaning and identity intact. While we can alter certain aspects of the logo without losing impact and recognition, these options are limited. The following guidelines should always be your first option.

Clear Space When the logo is used, it should be sufficiently isolated from illustrations or other words or images that might detract from the signature’s importance.

The logo must be at least 20% of the logo mark away from illustrations, photographs, rules, page edges, or other type.

www.magnoliamanor.com

USAGE+GUIDELINES

Tagline: A Community of Life and Living!

This tagline can be positioned under the logotype and aligned centered.

Our tagline was created using Gotham Book Italic when printed on a light background. Gotham Medium Italic when printed on dark background.

A Community of Life and Living!

Preferred Usage The preferred use of the signature is full color on a white or light background. This application of the logo should always be considered as the first design option.

This logo is exclusively distributed by the Magnolia Manor Communications Department upon request. Please do not attempt to recreate this yourself.

IDENTITY

Full Color

Full color on a white or light background.

A Community of Life and Living!

Full Color Reversed Full color on dark background

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USAG E+CO LO R VAR IAT IO N S

One Color

One color on a white or light background.

MANOR SENIOR LIVING

A Community of Life and Living!

One Color

One color on dark background

This logo is exclusively distributed by the Magnolia Manor Communications Department upon request. Please do not attempt to recreate this yourself.

IDENTITY Full Color

Full Color Call-outs (white background) The full-color logo should be used as much as possible across digital and printed materials.

Green PMS 7733

Yellow/Gold PMS 7555 Inner Bud PMS 485 Green Leaf PMS 7739

Inner Leaf PMS 361

Light Tan PMS 7401 Tag Line Gotham Medium Italic

Primary Color PMS Green 7733 Use Generously

Secondary Color Light Gold PMS 7401

Accent Color Gold PMS 7555

Use to Complement

Use to Complement

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USAG E+CO LO R VAR IAT IO N S Full Color

Color Call-outs (dark background)

Green PMS 7733

Green Leaf Green PMS 7739 Use Sparingly

Inner Green Leaf PMS 361

Inner Bud PMS 485

Use Sparingly

NEVER USE Other Than Logo

This logo is exclusively distributed by the Magnolia Manor Communications Department upon request. Please do not attempt to recreate this yourself.

IDENTITY Full Color (CMYK)

Full Color CMYK Call-outs

Primary Color PMS Green 7733 C=91.57% M=31.31% Y=89.46% K=21.9%

Secondary Color Light Gold PMS 7401 C=3.54% M=10.18% Y=41.16% K=0%

Accent Color Gold PMS 7555 C=18.55% M=36.94% Y=100% K=.78%

Green Leaf Green PMS 7739 C=81.45% M=15.18% Y=100% K=2.26%

Inner Green Leaf PMS 361 C=75.63% M=3.74% Y=100% K=.13%

Inner Bud PMS 485 C=5.84% M=97.64% Y=100% K=.57%

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USAG E+CO LO R VAR IAT IO N S Full Color (RGB)

Color RGB Call-outs

Primary Color PMS Green 7733 R=0 G=110 B=67 #006E43

Secondary Color Light Gold PMS 7401 R=246 G=223 B=164 #F6DFA4

Accent Color Gold PMS 7555 R=210 G=158 B=14 #D29E0E

Green Leaf Green PMS 7739 R=44 G=153 B=66 #2C9942

Inner Green Leaf PMS 361 R=61 G=174 B=43 #3DAE2B

Inner Bud PMS 485 R=225 G=37 B=27 #E1251B

This logo is exclusively distributed by the Magnolia Manor Communications Department upon request. Please do not attempt to recreate this yourself.

IDENTITY One Color

One color on a white or light background.

MANOR

30% Of Green PMS 7733

Green PMS 7733

SENIOR LIVING

A Community of Life and Living!

One Color

One color on dark background

Green PMS 7733

The logo on dark background such as a shirt should always be in white.

The background may be any color, but PMS 7733 is preferred.

www.magnoliamanor.com

USAG E+CO LO R VAR IAT IO N S One Color Palette

A single-color (PMS Green 7733) can be used for any of the logo alternates when considering printing costs. For example, use when printing on a light colored T-shirt or across digital and printed materials.

While PMS 7733 is preferred, white or black may also be used for the logo.

Primary Color PMS Green 7733 Use Generously

One Color Black and White Palette

This option is to be used for low fidelity printing. For example, drafts and faxes.

MANOR SENIOR LIVING

NOTE: All uses of our logo must receive prior approval from the Communications Department.

This logo is exclusively distributed by the Magnolia Manor Communications Department upon request. Please do not attempt to recreate this yourself.

IDENTITY Do’s and Don’ts

Don’t Stretch Logo

Don’t Change Colors

Don’t Condense Logo

www.magnoliamanor.com

USAG E+CO LO R VAR IAT IO N S Do’s and Don’ts

This logo is exclusively distributed by the Magnolia Manor Communications Department upon request. Please do not attempt to recreate this yourself.

IDENTITY Typefaces

The chosen typefaces to express The Magnolia Manor brand are the full font families of Gotham.

Gotham Light/Italic and Gotham Book/Italic is intended for body copy and text applications.

Aa

GOTHAM LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Aa

GOTHAM BOOK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

GOTHAM LIGHT ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

GOTHAM BOOK ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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TYPOGRAPHY Gotham Medium/Italic and Gotham Bold/Italic are for body copy and for all headlines.

Aa

GOTHAM MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Aa

GOTHAM BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

GOTHAM MEDIUM ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

GOTHAM BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

This logo is exclusively distributed by the Magnolia Manor Communications Department upon request. Please do not attempt to recreate this yourself.

IDENTITY

Letterhead Approved stationery templates for use in Microsoft Word are available through your Communications Department.

Call (229) 931-5922

www.magnoliamanor.com

PRINT USAGE

Envelopes Approved stationery templates for use in Microsoft Word are available through your Communications Department.

Call (229) 931-5922

Business Cards Business cards may only be obtained upon approval by the HR Department Call (229) 931-5912 for details.

IDENTITY

Internal Print Template Approved stationery templates are available through your Communications Department.

Call (229) 931-5922

www.magnoliamanor.com

PRINT USAGE + EMAIL SIGNATURE

Email Signature The email signature template is available through your Communications Department. It is the only approved template.

Do not create your own!

Call (229) 931-5922

Copyright Š 2020 All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of Magnolia Manor except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the Communications Department at: Magnolia Manor 2001 South Lee Street Americus, GA 31709 (229) 931-5926

The preceding information is from Magnolia Manor and may be protected by state and federal law.