G R A P H I C , P U B L I C AT I O N , A N D P R O D U C T D E S I G N
’ve been a professional designer ever since I started my own stationery business when I was in elementary school. My mother would bring me old office supplies – obsolete letterhead and address labels – from her job and I would staple together notepads and hand-draw stickers for my family and friends. Today, I design much more than notepads and stickers. I design animation, billboards, books, digital media, favicons, gizmos, gadgets, hang tags, packaging, posters, and wayfinding systems. And anything else that the modern world asks me to dream up. BRANDING. Modern logos are more than just the simple doodles I drew when I was a fifth-grader. They are precision cogs that operate in the machinery of the communications world. They must follow global standards of cultural sensitivity and language. And they must be beautiful.
PUBLICATIONS. Regularly scheduled, intentional communications vehicles – blog, vlog, email, print, or posting – should be designed to serve both their publisher’s and audience’s wants and needs. That’s what I do. PRODUCTS. I work with
manufacturers, retailers, and distributors to exploit opportunities in markets and materials. I’ve designed best-sellers in magazines, e-commerce, packaging, and awards and recognition. WHEN A NEW CLIENT CALLS, I begin with research. I study the company’s audience, product line, competitive positioning, and ambitions for the future. I also take in the company (and company founder’s) personality and culture for flavor and inspiration. The next step is to define questions to be answered and goals to be achieved: Who do we want to sell to? What do we want to say? Where do we want messages to appear?
What feelings do we want to evoke? After much hard work, the result is a problem solved, a product launched, and a brand renewed with confidence, clarity, and class. THIS BOOK CONTAINS some of my favorite work over a career spanning more than 20 years. Some are simple, some are complex. Some are for launches, some are for long-established businesses, and some are for ideas that never made it past the pitch stage. As you flip through these pages, it is my wish that you see – and feel – the ambition, intelligence, hopes, and dreams of the enterprises and audiences that I have served.
Bill Weber June 2022
© 2022 by Bill Weber Studios. All rights reserved. This publication may not be reproduced, distributed, or otherwise transmitted without the express permission of the author. All designs are copyright by their respective owners.
On the cover: logo for the Unitarian Center of Los Angeles
Give the Arts a Hand, national campaign for arts participation and funding
New York International City for Rockefeller Center
Anatomy of Peace, a symphony composed by Marvin Hamlisch
Circulation promotion for Luerzer’s Archive, an advertising industry trade magazine
Skies of Peace cultural festival
This page: The sun rising on a construction site for East Coast Construction Company Right-hand page: Character and story design for Avery’s World, an Anti-Bias pre-school property
Top: Key art for Waiting for the Show Bottom: Key art for The Refuge
This page: Astoria Center of Israel 90th Anniversary Journal Right-hand page: Program cover and key art for the Lincoln Center production of That’s Not Tango
The Forward, monthly newsletter for the Park Avenue Christian Church
Performance Animation, an entertainment industry trade magazine
Right-hand page: Product and marketing materials for the patented Home Stretch souvenir picnic basket
Top: Packaging and Display for Fragrance 770 Parfum Bottom: Love & Light Custom Photo Menorah
Nickelodeon Kids’ Choice Award
Top: Composer Marvin Hamlisch Center: DentaRhythmic electronic toothbrush Bottom: Snakes, snails, and puppy dog tails for Ryan Children’s Products
Top: Park Avenue Christian Church Bottom left: Women’s Confidential Counseling Center Bottom right: GeoCosmic.life
Top: Troppomondo Sailing Retreats Bottom: Heart-to-Heart Mutual Support Group
Left: Concept for Subaru Center: Unstoppable Hollywood Right: Home Made Horror tv show
billweberstudios.com Los Angeles • Tucson • New York