2012 National Women's Bicycling Forum

NATIONAL

WOMEN'S BICYCLING SUMMIT

SEPTEMBER 13, 2012 LONG BEACH, CA

Association of Pedestrian and Bicycle Professionals Expertise for sustainable transportation

Welcome to the National Women’s Bicycling Summit and thank you for your attendance!

Your participation is proof that we’re at an exciting moment. In 2009, women took just 24 percent of bike trips in the United States — but, thanks to your work, that number is growing. From bike shops to engineering firms, from the halls of government to grassroots advocacy, women are taking leadership in all aspects of the bicycle movement. Today, we're here to mark that progress and discuss the next steps that will get us to your ultimate goal: Closing the gender gap in American bicycling.

The Women’s Bicycling Summit is a chance to be inspired and informed by the ideas and successes of the diverse collection of speakers here today. It’s an opportunity to celebrate the beauty and sophistication of biking at the Cycle Chic Fashion Show. But, perhaps most importantly, this Summit is your chance to meet fellow leaders, make connections and share what’s going on in your community. Thank you again for your passion and participation. Together we’ll chart a bike future where women of all backgrounds are equally represented on the streets and in the movement!

Sincerely,

Carolyn Szczepanski

Kit Keller

Communications Director

Executive Director Association of Pedestrian and Bicycle Professionals

League of American Bicyclists

Association of Pedestrian and Bicycle Professionals Expertise for sustainable transportation

Photo Credits: Kristin Wood, Non Varnado, Richard Masoner, Russ Roca, Bruce Silcox, Leslie Bloom, Allan Crawford

Tweet about today's event using #WBS12 and #womenbike

PROGRAM THURSDAY, SEPTEMBER 13 1:45 p.m.

9:30 – 11:00 p.m.

Registration Room 103 Long Beach Convention Center

Women's Summit Social Beachwood Brewing & BBQ Patio (Long Beach Promenade)

2:30 – 3:30 p.m.

Free drinks for Summit registrants!

Welcome and Keynote address Room 103ABC

FRIDAY, SEPTEMBER 14

3:45 – 5:00 p.m.

Break-out sessions A Rooms 103ABC, 102ABC, and 101B

10 a.m. – 12:00 p.m.

Social ride Hosted by Cali Bike Tours

5:15 – 6:30 p.m.

Break-out sessions B Rooms 103ABC, 102ABC, and 101B

6:30 – 9:30 p.m.

Cycle Chic Fashion Show * Long Beach Promenade

Meet at BikeStation 110 West Ocean Boulevard Long Beach, CA 90802 This ride is at capacity.

Please speak with a Summit organizer to check availability.

*picnic dinner available if reserved today by 3:30 pm at http://www.womenonbikessocal.org/cycle-chic-past-present-futur/

Women’s Summit Steering Committee Pasqualina Azzarello Recycle-A-Bicycle Melissa Balmer Women on Bikes SoCal Robin Bylenga Pedal Chic

Kate Powlison

Bikes Belong

Fionnuala Quinn

Alta Planning + Design Fairfax Advocates for Better Bicycling Caroline Samponaro

Veronica Davis Black Women Bike

Transportation Alternatives

April Economides Green Octopus Consulting

Girl Bike Love

Kristin Gavin Gearing Up

League of American Bicyclists

Helen Ho Recycle-A-Bicycle

Claire Stoscheck Cycles for Change

Karen Hopper National Council of La Raza

Ginny Sullivan Adventure Cycling Association

Elizabeth Kiker League of American Bicyclists

Marin Tockman BikeEasy

Alexis Lantz Los Angeles County Department of Public Health

Dorothy Wong Team SoCalCross

Sarai Snyder

Gail Spann

KEYNOTE ADDRESS

The Bicycle as a Personal and Cultural Revolution Leah Missbach Day

Co-founder, World Bicycle Relief

At World Bicycle Relief, we work to transform the lives of individuals and their communities through the power of bicycles. When addressing global development challenges, a single-speed bicycle can improve the dignity and quality of life for women. Entrepreneurs can get their goods to market; mothers gain access to life-saving medical clinics; girls are able to attend — and stay in — school. For young women like Maureen, a bicycle can be life-changing. Living in rural Zambia, Maureen wanted an education so badly she would walk seven miles to school. With a two-hour journey each way, she would often miss Fridays due to sheer exhaustion. With a bicycle, Maureen now goes to school regularly. Come hear Maureen's story — and more!

Leah Missbach Day is a documentary photographer, based in Chicago, whose work has been exhibited across the U.S. and internationally. In 2005, Day co-founded World Bicycle Relief, a non-profit organization that has provided more than 100,000 bicycles to families rebuilding livelihoods, caregivers combating disease, and students seeking access to education.

Day frequently speaks on behalf of World Bicycle Relief and, as one of the organization’s primary photographers, her images and storytelling often serve as the centerpiece of the organization’s international campaigns. She serves on the board of EcoAmerica and received her M.F.A. in Photography from Columbia College Chicago. Learn more at www.worldbicyclerelief.com.

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BREAK-OUT SESSIONS A & B Beyond Spandex, Toward Social Justice: Women Redefining the Movement

A

Room 103ABC

Diversity and equity are quickly becoming buzz words in bicycle advocacy, as organizations seek to address the homogeneity of "the movement." There's tremendous leadership, action and innovation occurring both within and beyond the model of traditional bike coalitions. Working with and within disadvantaged and marginalized communities, women from diverse backgrounds are erasing stereotypes about bicyclists and consciously directing efforts to incorporate social justice.

This session will provide insight and examples from bicycle programs that are inspiring, empowering and being led by women who are expanding and redefining the future of the movement.

Family Biking and Low Car Living

Room 101B

Cars, climate, clothes and cargo/kids — these are some of the big concerns we encounter when promoting the low-car, highbike lifestyle. The last is often the hardest to address. Skeptics predict: "Just wait until you start a family. Then you'll buy a car." And yet, car-free and car-light living is neither radical nor all that unusual. Many families can't afford to own and operate a car; for them, incorporating cycling can provide enormous health, financial and mobility benefits. Whether by choice or by need, biking is one of the most powerful acts of advocacy — not just for cycling, but for the health and well-being of our children and communities.

Moderators:

Moderators:

Caroline Samponaro

Gin Kilgore

Director of Bicycle Advocacy, Transportation Alternatives

Planner, Alta Planning + Design

Panelists: Kristin Gavin

Panelists: Manal Aboelata Managing Director, Prevention Institute

Founder, Gearing Up

Allison Mannos Co-founder, City of Lights and Multicultural Communities for Mobility

Ovarian Psycos

Wanda Pelegrina Caldas Community Cycles

Emily Finch car-free mother of six

All-women Cycle Brigade

Kit Hodge

Claire Stoscheck

San Francisco Bicycle Coalition

Deputy Director, Cycles for Change

A

Read full speaker bios at bikeleague.org/wbs12program

Women in Bicycle Sports

A

Making Our Communities Work For Us; Women and the Political Process

B

Room 102ABC

Room 103ABC

When it comes to cycling sports, competition and advocacy are connected and share parallel missions of getting more women riding and racing. Women in bicycle sports — from track to polo to triathlon — are driven by a passion and love for the bike and have a unique opportunity to inspire and influence not only women on bikes, but also the bike industry and media. What steps can be taken to ease fear and build confidence for women on bikes? Join in the discussion to define the role of women in bicycle sports and how we can help to progress gender equity in sports — and cycling overall.

In 2009, only 24 percent of all bike trips in the U.S. were made by women, yet women make up 50 percent of the U.S. population.

To increase the number of women riders, we must make sure our communities are designed to work for women. Confirmed time and again at the local, state and federal level, women's interests are best served when women are engaged as civic leaders and lawmakers — but women continue to be underrepresented. We will discuss the latest research on women's involvement in bicycle and pedestrian committees and explore how to encourage more women who bicycle to become involved in civic committees and elected office.

Moderators:

Moderators:

Dorothy Wong

Alexis Lantz

Founder, The Team

Policy Analyst, Policies for Livable, Active Communities and Environments (PLACE) Program, Los Angeles County Department of Public Health

Liz Carlson Ambassador, Liv/Giant

Panelists: Dotsie Bausch Olympic silver medalist, Team Pursuit

Panelists: Cathy DeLuca researcher/author, “Women’s participation in bicycle advisory committees in California”

Krista Carlson

Meghan Sahli-Wells

bike polo

community organizer, Culver City Councilmember

Jill Gass & Raelynn Milley B4T9 Women's Cycling Team

Felicia Williams

Jennifer Tetrick

member of the Board of the Pasadena Center Operating Company and board of C.I.C.L.E. bicycle advocacy group

Professional triathlete

Media and Marketing: Who's Selling Cycling to Women?

B

Young Women Who Ride

B

Room 102 ABC

Room 101B

In the vernacular of marketing, if women's cycling is a product, then who is selling it? Who should be and how? Words and images hold the power to help transcend known barriers, narrow the gender gap and improve access to cycling. Social media and open-source tools offer exciting new potential to unify women and amplify pro-cycling messages. Through engaging presentations, panelists will explore examples from a variety of media channels, share their own best practices and invite creative thinking from the audience about how to attract more women of all backgrounds to cycling for transportation, fitness and fun.

Part presentation, part interactive workshop, Young Women Who Ride will explore existing models of youth engagement and share the tools to engage youth, girls, and young women effectively. Led by a dynamic team of adult and youth presenters from Recycle-A-Bicycle, Multnomah County Youth Commission, and Washington Area Bicyclist Association, this session will explore a range of creative, innovative approaches to bike education and advocacy while considering community-specific resources, challenges and best practices. Young Women Who Ride will highlight how bike advocacy is enriched when its young leaders are encouraged and supported to envision safer, healthier, and more livable communities and are taught the tools to help build them.

Moderators:

Panelists:

Susi Wunsch

Pasqualina Azzarello

Founder, Velojoy.com

Executive Director, Recycle-A-Bicycle

Panelists:

Nelle Pierson

Maria Boustead

Bicyclist Association

Events Coordinator, Washington Area

Founder/owner, Po Campo

Elly Blue Founder/owner, Taking the Lane media

Lisa Rodriguez Bike Mechanic & Ride Leader, Recycle-A-Bicycle

Yolanda Davis-Overstreet

Katherine Westmoreland

Director, Ride in Living Color

Advocate, Multnomah Youth Commission

Mia Kohout Publisher, Momentum magazine

Women on Bikes SoCal Presents Cycle Chic: Past, Present & Future A Celebration of Dressing for the Destination with Special Guest Mikael Colville-Andersen

Fashion Show Fundraiser September 13, 2012

6:30pm

DJ Farmer Dave Scher - Opportunity drawing tickets go on sale

7:15pm

Alyssandra Nighswonger and her band

7:45pm

MC Kerri Zane begins pre-fashion show with introductions: Melissa Balmer, Mikael Colville-Andersen, Council Member Dr. Suja Lowenthal

8:15pm

MC Ryan Choura begins fashion show with first opportunity drawing call & Cyclone Coasters Vintage Riding Group

9:00pm

Fashion show ends – Last opportunity drawing called

9:30pm

Event Conclusion – the after parties begin!

About Women On Bikes SoCal:

Our mission is to encourage, engage and empower women and girls of all ages, races and walks of life in the Southern California region in the beauty and benefits of bicycling, and to help double the number of women and girls actively riding bikes here within the next five years.

Proceeds from this event will go towards the Women on Bikes Socal initiative’s “Street Savvy” adult bike safety education program in collaboration with Bike Long Beach and Livable Communites. Your generous support will help us begin providing this “hands on” program free of charge to the areas of Long Beach most in need of safe and healthy mobility options in the beginning of December 2012.

Next month Women on Bikes SoCal will host a completely female bicycle safety scholarship program utilizing the curriculum of the League of American Bicyclists. Twelve women will receive this to level bicycle safety training scholarship program. This is the first- time such a program has been offered in the United States just for women. Women on Bikes SoCal is an initiative of the non-profit bicycle advocacy organization Bikeable Communities.

Our Very Special Thanks To: Ryan Choura and Choura Events, Momentum Magazine, New Belgium Brewing, Kerri Zane, Becky Skoglund, Charlie Gandy, Nicole Maltz and Evan Whitener of The Bicycle Stand, interTrend Communications, the Downtown Long Beach Business Association, Taiwan Tourism Bureau, Jamis Bikes, Globe 13 Bikes, Team EstroGen, Paul and Dana of Primal Alchemy Catering, Joen Garnica of Garnica Interiors, Jennifer Tetrick, Long Beach Council Member Dr. Suja Lowenthal, Joseph M. Bradley of The Pedaler Society, Violet Love Headbands, Allan Crawford and Josh Frank of Bikeable Communities, the Long Beach Convention & Visitors Bureau, Mark Plotz, Gary Toth and the Pro Walk/Pro Bike: Pro Place 2012 Conference and Project for Public Spaces, and Carolyn Szczepanski and the League of American Bicyclists and…

Our Styling Team: Cradelle White lead stylist

Yve Hart of Flaunt Salon lead hair & makeup

Susan Acosta stylist

Juan Sanchez Diaz hair & makeup

Martel Coleman stylist

Christy Deanna Davis hair & makeup

Brenna Rae Gieber stylist

Myla Kellerman hair & makeup

Jeanne Coleman stylist

Yazman Al Attar hair & makeup

Brenna Rae Gieber stylist

Tyler Johnson hair & makeup

Kaylee Delgado stylist

London hair & makeup

Our Designers: The “dress for the destination not for sport” apparel lines to be showcased include Yellow 108 sustainable head-ware, BK Phillips, ANNEISE, The Academy Long Beach, Jena Awad, Bicycle Fixation, Rebecca Michaels & Violet Love, DK75RAW – KustomQueens Danielle Kelly & Jhoine Donnell, PoCampo bags, Cambridge Raincoat Company, Nona Varnado, Vespertine, Jill Yee, Elle B See, Rose Pedals Jewelry, Riyoko, Raven & Lily, Made by Adriane, My Alibi, Nuu-Muu, SongBird, Sneaky Tiki Boutique, Long Beach Trading Co., and Nativistic Jewelry.

Our Event Photographers: Robert Evans III, Allan Crawford of Bike Long Beach Our Bike Lines Showcased: New bikes from Jamis Bicycles, Nirve, Globe 13, Electra Bicycle Company, and Linus Bikes. Our vintage bikes are from Cyclone Coaster riding group and The Bicycle Stand of Long Beach

Our Fashion & Bag Lines Showcased: Banana Republic of 2nd Street in Belmont Shore, Violet Love & Rebecca Michaels, ANNEISE, Bk. Phillips, Yellow 108, the Academy Long Beach, PoCampo Bags, Cambridge Raincoat Company, Jenna Awad, Elle B See, Jill Yee, Riyoko, Rose Pedals Jewelry, ekqstylehause, My Alibi, Nativistic Designs Jewelry, Vespertine NYC, Danielle Kelly and Nona Varnado

Our Models: Nicole Maltz, Joen Garnica, Jennifer Tetrick, Cristy Moore, Janice Spence, Amanaka Yancey, Kelli Woo, Elvie White, Makando Mutanda, Ashli Smith, Deidre Morris, Sam Gallishaw, Aaron Bostrom, Tyler C. Burns, Rob Ray, Androi Wheeler, Zach Mabry, Matthew Anderson and Armando Razmus Hart

Our Event Volunteers: Josh Frank, Kellie Morris, Dave Morris, Terri Ryder, Katie Taylor, Asia Morris, Renee Jones and Bank of America Long Beach

Our Bike Valet Provided By: Evan Kelly and The HUB Community Bike Center

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