WEBSITE ADVICE by Stress Free Media

GETTING THE BEST OUT OF YOUR WEBSITE

As a website designer who has worked with many trade specialists, I am always excited to offer my ideas and even give advice where appropriate on how installers can improve their website and web marketing to increase business.

Many self-employed tradesmen and small business owners often make very similar mistakes when launching a website; everyone knows a business needs one but they aren’t really sure what they want it to do for them. If they can establish this before approaching a web designer they will not only save time and money on design, but will get something that pays for itself over and over.

Here are the most common mistakes that I see people making every day, which are easy to fix:

Gary Sumpter, Stress Free Media

Responsive Your website should be responsive so that it adapts to fit computers, laptops, smartphones and tablets, ensuring your website visitors always see things in the best way.

Contact Always ensure that your contact details are displayed in a prominent position; the top right hand corner is best. Make it as easy as possible for potential clients to contact you. Well written Your website should speak to its visitors in a way that will educate and inform them. Remember to focus on the benefits and to keep your text easy to understand with minimal technical jargon.

Professional Your website is in effect your online brochure, so it should reflect your company image by being professional, clean and easy to navigate. A DIY website will not stand out in today’s competitive market.

Personal Always try to convey a personal touch on your website. You are speaking to people, so reflect your own personality in everything that you write.

Visual Use the best quality photos on your website showing your best work to potential clients. You don’t need a huge portfolio, quality is much more important than quantity.

Gary Sumpter. Stressfreemedia.co.uk & Ikbbiwebsites.co.uk