2022 APPLIANCE TRENDS

SIRIUS BUYING GROUP UNDERLINE KEY 2022 APPLIANCE TRENDS

"As people have appreciated the importance of kitchen living solutions due to increased time at home and the desire for flexible working, the potential for product upgrades and replacements is set to accelerate, with the kitchen studio market well-placed to sell the benefits of creating bespoke spaces with all-singing, all-dancing integrated appliances."

Steve Jones, Managing Director, Sirius Buying Group

Steve Jones, Managing Director at Sirius Buying Group, major buying group in the electrical appliance and kitchen retail sectors, predicts that the growth the industry has been enjoying will continue for the remainder of 2022 and into 2023.

“We have been closely tracking the latest forecasts so we can best advise our retailers as they enter a business-critical time. UK consumers are naturally concerned following news of a 54% rise in the energy price cap from April and the Bank of England predicting that inflation will hit 7.25% this spring. With this in mind, we must anticipate that homeowners will want to spend their cash wisely at all price points and that they will be keen to safeguard their purchases with extended warranties. A key trend this year is the importance of technical innovation throughout the market with ever-greater functionality and ease of use highly desirable. As people have appreciated the importance of kitchen living solutions due to increased time at home and the desire for flexible working, the potential for product upgrades and replacements is set to accelerate, with the kitchen studio market well-placed to sell the benefits of creating bespoke spaces with all-singing, all-dancing integrated appliances. As a result, we can see consumers are set to invest more in their appliances in line with their desired lifestyle. This enables independents to position themselves as kitchen lifestyle consultants as discerning customers want inspiration and flexibility to enhance their wellbeing rather than prescriptive and overly technical recommendations.

The bonus is that this approach provides an opportunity for sales in higher ticket items, resulting in greater cash margin for the independent retailer. The kitchen is now regarded as a gateway to wellbeing and connection so smart tech and wellness are key. As always, independents are perfectly poised to tailor their sales to the benefit of their customers to not only meet but surpass user requirements.”

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