In this pivotal moment for our
planet, it is imperative that we
recognise the critical role we
play as guardians of African
cattle genetics, including
their place in regenerative
agricultural practices worldwide.
As custodians of these diverse
and naturally selected breeds,
we have a shared responsibility
to harness our strengths in
preserving and disseminating
these unique genetic assets. By
doing so, we can unlock a wealth
of potential for producing nature-positive
grass-fed beef that
benefits both people and the
planet.