THE FUTURE OF DIGITAL COMMERCE – COMPOSABLE ARCHITECTURE

Marko Rytkönen, Country Manager and Petri Herranen, Sales Manager at Vaimo Finland.

Vaimo helps companies improve customer experiences and increase sales with innovative Composable Commerce solutions.

TEXT: DAVID J. CORD

C“ omposable Commerce, based on decoupled architecture, is a type of computing architecture where components are autonomous,” explains Marko Rytkönen, Country Manager for Vaimo Finland. “This means the front end is independent of the back end core commerce engine. It is integrated using APIs while independent services provide key business functionalities.”

Unlike monolithic platform-based architecture, Composable Commerce is built modularly using only the applications a company needs. A mass retailer might want to efficiently handle enormous volumes, while a luxury store could focus on personalising the customer experience. Multiple teams can deliver their own components and remain independent.

YOU DON’T NEED TO JUMP into the world of Composable Commerce at once; many companies are doing it gradually to better fit their business requirements and control risks, for instance by first implementing only a separate product information management system or headless commerce frontend.

“The key benefits are a unified core commerce engine, easy integrations, front end flexibility, and improved user experience and scalability, while marketing, sales and customer support are separated from technical development,” Rytkönen continues.

Composable Commerce is an approach which allows ecommerce development to be faster, more efficient and have better results. Customers are more engaged and are more likely to try new services. The end goal is a

Composable Commerce is an approach which allows ecommerce development to be faster, more efficient and have better results.

better customer experience and increased sales and profits.

“Decoupled architecture is often the best solution for bigger companies who look for high flexibility and scalability,” says Rytkönen. “It allows for individualised ecommerce and easy integrations with best-of-breed solutions. While the investment needs can be substantial, when done correctly the ROI can be extremely fast.”

TO SUCCEED WITH Composable Commerce, a company needs proper organisational and cost management skills. Also, managing several technology stacks requires a different way of thinking.

“For a large company that is looking to grow and keep pace with ever-changing customer expectations, decoupled Composable architecture provides the infrastructure to scale and the flexibility to adapt quickly,” says Rytkönen. “If you want to learn more about the benefits of Composable Commerce, come to vaimo.fi and see how Vaimo can help you with your digital commerce needs.” |