Finland needs better solutions for talent attraction

TEXT: TIMO MANSIKKA-AHO

The shortage of capable labor keeps putting the pressure on companies and organizations, as well as on the entire nation. From healthcare and maintenance to ICT and gaming, business areas are suffering from the situation that is largely caused by inefficiency in matching the right candidates with the right jobs. The areas with the greatest demand for labor tend to be the ones showing greatest unemployment rates.

On one hand this is about the lack of candidates possessing sufficient education. On the other, about proper communication and tools to bring people and jobs together.

KEHA Centre, a development and management organization whose strategic development is steered by The Ministry of Economic Affairs and Employment of Finland, has been working with this challenge that is already casting shadows over the entire country’s competitiveness, let alone ability to handle tasks that are critical from the infrastructure’s point of view.

Job Market Finland has approximately 250.000 job applicant profiles and over half a million monthly users.

One of KEHA’s tools to release this pressure is Job Market Finland, a digital platform for employers and job seekers to get in touch with each other efficiently. The job seekers can list their areas of interest regarding employment, as well as their key skills to handling that kind of duties. This makes it significantly easier for the employers to find candidates that are up to the task.

Efficient screening brings quick results

As the employers post a recruitment ad on Job Market Finland, the AI-based matchmaking features suggest candidates with the right abilities. Getting in touch with the preferred ones, the employers can start the discussions directly. Thanks to its lean structure and convenient interface, Job Market Finland is an easy and efficient channel to find the talent that is out there looking for their next career move.

With approximately 250.000 profiles and over half a million monthly visitors, Job Market Finland is clearly up to the task it has been set out to do – helping the right people and the right jobs find each other. With a substantial number of visitors from countries such as Germany, United States, Great Britain, France, and India, the platform has managed to attract international talent as well.

As international workforce becomes more critical, employees should keep in mind the simple things that can make a big difference in the eyes of the right people. Writing the recruitment ad in English is obviously necessary, but conveying the message of English being accepted as the only language required at work immediately makes the ad – and the job – more interesting. As competition for the right kind of talent intensifies, small details start playing a decisive role.

Encouraged by the success Job Market Finland has received, KEHA Centre is putting an increasing effort to market the service to an even wider audience during 2024. In addition, the employers will be provided guidance for creating ads for international audience. |

Read more at: tyomarkkinatori.fi/en