3 minute read
Small capsules making a big difference
TEXT: TIMO MANSIKKA-AHO
In soft drink market, various CO2 carbonation devices have gradually expanded their share of total business. With their ability to decrease waste and utilize pure water, they make sense both when it comes to saving natural resources and household expenses – especially at times when sustainable ways to lighten the environmental footprint of everyday life are desperately needed.
However, even this particular soft drink segment has room for development. The sheer size of conventional carbonation devices often creates challenges, and juggling with carbon dioxide cylinders and various flavor concentrates is understandably often an unwelcome task.
In addition, various metal and plastic packages add to the global waste challenge. Less is a lot more when it comes to both package sizes and to the number of them.
Limonade Oy, a Finnish innovation company, has carried out rigorous development work to further reduce the environmental footprint of soft drink industry. The company’s newest all-in-one solution, characteristically named Ministream, is remarkably smaller than its conventional counterparts.
With flavor and carbon dioxide included in the same package, Ministream clearly stands out from others. As there is no need for separate taste syrups, the use convenience is clearly in a class of its own. The fact that a Ministream bottle can be re-used up to 200 times further contributes to the significantly lighter environmental impact.
Using only natural flavors, Ministream is entirely free of sugars and sweeteners. As the overall well-being of people is on a decline, this is yet another advantage to help improve the market share of self-carbonated soft drinks.
Responsible products are today’s best business opportunities
The modern consumer appreciates products that pay attention to sustainability in a wide variety of ways. With its cutting-edge ability to save plastic and metal waste, offer an easy and convenient user experience and provide a healthy, natural, and refreshing product to soft drink market, Ministream definitely has what it takes to become a successful business – even on an international scale.
Thus, it is no wonder Limonade Oy has set its sights on taking Ministream global. The company is actively seeking licensed representatives to make launches and handle sales on their respective markets.
The licensees will be provided full responsibility for planning and carrying out activ- ities. As every soft drink market is different and variations in issues such as consumer behavior, price elasticity, competitive situation, and purchase criteria can be surprisingly significant, local knowledge and presence is essential for the best possible outcome. This is yet another chance to make a success story out of a product developed in Finland. The time to join a winning team is right now. |
More information at info@limonade.fi
