BIA Online Magazine - August 2023

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Why You Need to attend the Building Industry Show

• Celebrate 100 Years of BIA on the USS Midway

• BIS Keynote Speaker Announced: Lakers Star Metta World Peace

• Expect the Unexpected at our Year-End Regional Centennial Gala

DESIGNED BY

August 2023
Southern California BUILDER The Magazine of the Building Industry Association of Southern California The premier magazine of the Building Industry
| August 2023 Southern California BUILDER © 2023 Southern California Gas Company. Trademarks are property of their respective owners. All rights Reserved. N23J095A 0719 The Energy Efficient New Homes Program is funded by Southern California Gas Company (SoCalGas) customers and administered by SoCalGas, under the auspices of the California Public Utilities Commission. Program funds, including any funds utilized for rebates or incentives, will be allocated on a first-come, first-served basis until such funds are no longer available. This program may be modified or terminated without prior notice. The selection, purchase, and ownership of goods and/or services are the sole responsibility of customer. SoCalGas makes no warranty, whether express or implied, including the warranty of merchantability or fitness for a particular purpose, of goods or services selected by customer. SoCalGas does not endorse, qualify, or guarantee the work of any third party. Eligibility requirements apply; see the program conditions for details. SOCALGAS - YOUR ENERGY EFFICIENCY RESOURCE AT THE BUILDING INDUSTRY SHOW (BIS) Visit the SoCalGas Team at BIS - Exhibit Booth #210 Marriott Marquis San Diego — Thursday, October 26, 2023 - 9 a.m. to 5 p.m. Learn about energy efficiency rebates available now for energy-efficient natural gas appliances through the Energy Efficient New Homes (EENH) Program For More Information, visit: socalgas.com/EENH 2

What’s Inside

| August 2023 Southern California BUILDER About BIASC 4 Message from BIASC Chairman & CEO 5 Available NOW – BIASC’s Brand New “BIZ” Net App 6 Letter from the Editor – Craig Foster 7 New Members 8 The Centennial Inside Edition 9-15 BIASC 2023 Governing Board 10 Kapture Vision Is Designing the Unexpected 11-13 BIASC Regional Installation Gala 14-15 BIA Orange County Chapter Wine Event 16 Event Recap: BIASC Southern California Water Conference 17 The Building Industry Show Inside Edition 19-39 Your Guide to the 2023 Building Industry Show BIASC Anniversary Celebration on the USS Miday 20-23 2023 Building Industry Show Schedule 21 Why Should You Attend BIS? 25 BIASC & BIASD Leadership Roundtable Event 26 Help Support Our Veterans 29 2023 Meet the Builder 30 BIS Special Feature: Keynote Speaker Metta World Peace 31 2023 Building Industry Show Sponsors 32 Utility and Technology Boot Camp 33 BIS After-Party Highlight: Shout – Dueling Piano Bar 35 BIS Exhibitor Spotlight 36-37 2023 Building Industry Show Exhibitors 38-39 BIASC PAC Gala Event 40-41 Event Recap: BIASC Junior Builder Camp in partnership with SoCalGas 42 LA Times Features BIASC’s Junior Builder Camp Sponsored By Brookfield Residential 43-45 BIASC & Chapter Upcoming Events 44-47 BIASC Builders Vs. Associates Tournament Event 48-49 BIA Orange County Chapter Softball Tournament Event 50 Event Recap: BIA Orange County Chapter Baseball Night 51 Event Recap: BIA Riverside County Chapter Government Affairs Luncheon 53 BIASC Legacy Member Spotlights 55-57 BIA Riverside & BIA San Bernardino Chapters Summer Party 56 Event Recap: BIA Coachella Valley Mixer at Acrisure Arena 59 Event Recap: BIAOC NextGen Advocacy Academy - Navigating Government Affairs 61 Renewing Members 62-63 Event Recap: BIAOC NextGen Cornhole Tournament 65 Your BIASC Team 66 BIASC Team Anniversaries 67 Event Recap: BIAOC Next Gen and Council on SAGE Happy Hour 69 Builders For Better Communities 70 GSMC Board Member Spotlight: AI Revolutionizing Marketing and Communications – Andrea Villanueva 71 Event Recap: BIASC Greater Sales & Marketing Council Summer Social 72-73 BIASC Coachella Valley Night Golf Event 74-75 2023 MAME Awards 79
Chief Editor Craig Foster Chief Operating Officer/ Executive Vice President Editor & Production Coordinator Karissa DiStefano BIASC Director of Public Affairs Production Editors Randy Carver Elain Basiliere Kovach Marketing BIASC Reporter Laer Pearce 2023 BIASC Chairman Dave Bartlett Brookfield Residential Vice President, Land BIASC CEO Jeff Montejano Chief Executive Officer
Southern
SOUTHERN CALIFORNIA BUILDER is a copyrighted publication produced by the Building Association of Southern California. Advertising and editorial inquiries and materials should be emailed to: kdistefano@biasc.org. All publication rights are fully reserved. 3
August 2023
California BUILDER

"Building For the Future" "Building For the Future"

We are the leading advocate for thousands of building industry leaders who are committed to a better future for California by building communities, creating jobs, and ensuring housing opportunities for everyone.

WHO WE ARE

Our members include the smallest to the largest home builders, developers, contractors, suppliers and skilled labor representing over 1 million employees and 10 billion in annual revenues, making us one of the largest building industry associations in the United States.

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WHAT

| August 2023 Southern California BUILDER EVENTS RESOURCES ADVOCACY MEMBERS FIRST EDUCATION LEARN MORE 949-553-9500 biasc.org @BIAofSouthernCalifornia @biasocal @biasc @BIAofSouthernCalifornia B U I L D I N G A S U S T A I N A B L E B U I L D I N G A S U S T A I N A B L E F U T U R E W I T H L E A D E R S H I P , F U T U R E W I T H L E A D E R S H I P , A D V O C A C Y A N D R E S O L V E A D V O C A C Y A N D R E S O L V E JOIN NOW AT BIASC.ORG
For over 99 years, we have provided a collective voice in the public policy arena helping builders continue to do business in California’s complex regulatory environment BIASC.ORG
WE DO
Celebrate BIASC's 100th Centennial Celebrate BIASC's 100th Centennial with us all year long in 2023. with us all year long in 2023.

BIASC Chairman & CEO Interview

Dave: So, Jeff, as we approach September, I know our members are starting to get excited about our Building Industry Show. Last year’s Anaheim show with rock legend Sammy Haggar was an unforgettable experience. So why did we move the show to San Diego, and what can we expect?

Jeff: So, as you know, BIS is not a typical trade show event; it’s an experience that is carefully created, never to repeat itself, and always strives to defy our audience’s expectations. We are always looking to create an environment that thrives on surprises that break up the monotony of typical trade shows. And the fact that our attendance has risen year after year is a testament to the show’s success.

Dave: So, what are some of the highlights for this year’s show?

Jeff: Well, for one, we are hosting the show in San Diego for the first time, thanks to the partnership and collaboration with the San Diego BIA. San Diego is the perfect location for San Diego members, while BIASC members can enjoy a destination-type show.

Dave: How is attendance looking so far?

Jeff: This year’s show has broken our early registration record thus far and could end up being the biggest attended show…we will have to wait and see. We all know that BIA members are notorious procrastinators regarding event registration, but with BIASC and San Diego co-hosting, this show could easily break our attendance record.

Dave: Can you give us some specific highlights for the show?

Jeff: We will have the culmination of events, including our salute to veterans and fireworks show during our BIASC Anniversary Celebration aboard the USS Midway Aircraft Carrier. Keep your eyes and ears open for some special surprises to help commemorate our 100th anniversary as this will be an action-packed event. That’s all I can say - I will leave the rest to everyone’s imagination.

Dave: That sounds amazing; I can’t wait to see what happens when the BIA takes over a real battleship! What else can we expect?

Jeff: As a part of our veterans initiative, we will host our first Meet the Veteran event, allowing veterans who are interested in learning more or joining our industry free access to the show where they will be able to meet and network with our builders and associates. We will also host our largest Meet the Builder event on the trade show floor, where our builder participation for BIS has always been optimal, so we expect this event to sell out soon.

Dave: Anything else you like to mention?

Jeff: We just announced Lakers superstar Metta World Peace will be one of our guest speakers, and we’ll be announcing a few more high-profile speakers very soon. Our second evening event will take place at a dueling piano bar with more special surprises in terms of entertainment. All in all, BIS will sell out, so if you haven’t registered, please do so right away!

Dave: You heard it first here, folks! The 2023 Building Industry Show will be the celebration of a century that you won’t want to miss. Limited sponsorships and exhibit booths are still available. Register, exhibit and sponsor today at buildingindustryshow.com. We’ll see you at the show! 

| August 2023 Southern California BUILDER
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Who’s The Boss?

This BIASC Event Will Finally Show the Score

This fall, we will finally find who’s really the boss the builders or the many BIASC associates who work so hard to make the builders and the homes they build look good.

It’s the first annual Builders vs. Associates Golf Tournament, yet another brainstorm of our hard-working BIASC Centennial Committee. To honor our Association’s 100th birthday, they have made this tournament unlike any other in BIASC history; first, because it will have a Ryder Club format, with two builders playing two associates in a match-play, two-player scramble. Second, the winner – be it the builders or the associates – will be the first to be awarded the BIASC Cup. They will be able to brag about it forever, but the Cup will be theirs only until next year, when it will go to the winner of the second annual Builders vs. Associates Golf Tournament.

The members-only Builders vs. Associates Golf Tournament will be held on October 9, 2023, at the beautiful Bella Colima Country Club in San Clemente. Sign-ups and sponsorship opportunities are available at www.biasc.org/events.

As always, autumn means it’s Building Industry Show time, but NOT as always, we will be joining with San Diego BIA for a twice as big, twice as exciting BIS show at the Marriott Marquis on the bayfront in San Diego. BIS will kick off on October 25 on the deck of the U.S.S. Midway aircraft carrier an appropriate venue for an event that is all about saluting our veterans, from the parachutist at the start to the rockets’ red glare, which is to say, fireworks, at the end. In between the many festivities, we will be introducing the first class of the BIASC Hall of Legends.

We are lining up what looks to be the biggest BIS Meet the Builder event ever to supplement all the activity on the show floor, and are bringing in one of the most inspirational keynote speakers around, Metta World Peace, who you may

know better as LA Laker world champion and defensive stand-out Ron Artest. There will also be a first-ever joint board meeting of the BIASC and San Diego Boards, with a keynote speaker to be announced and a roundtable discussion on homebuilding challenges and solutions. BIS will be capped off with an unforgettable music and comedy extravaganza at The Shout! House in San Diego’s famous Gaslamp District.

Get all the details on BIS in the Inside Edition, starting on page 19, and be sure to register for BIS right away at www. BuildingIndustryShow.com.

Also inside, check out the articles on Kapture Vision, which provides the first sneak peek into another event from the minds of the Centennial Committee, the first-ever All Regional Installation Gala, to be held under the stars on November 10 at Rancho Mission Viejo in south Orange County. The business side of the event includes the induction of the first class of the BIASC Hall of Legends and the swearing in of the presidents of BIASC, its Chapters and its Councils.

The fun side of the event falls under the cover of its theme, Expect the Unexpected. But between us, you can expect things from the 20’s not the 2020’s, but the 1920’s, when BIASC got its start. Speakeasies. Gangsters. Bathtub gin (well, the gin will be better than that!). And a show-stopper finale that will involve everyone lucky enough to be there. I’ve said it before, and I’ll say it again: Register now!

As the seasons change, one thing remains unchanged: There’s never been a better time to make the most of your BIA membership. 

| August 2023 Southern California BUILDER
BIASC
Letter from the Editor:
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SMYLIE & ASSOCIATES

UNION ROOFING CONTRACTORS ASSOCIATION

| August 2023 Southern California BUILDER L e a r n M o r e a t b i a s c . o r g / m e m b e r s h i p J O I N O U R G R O W I N G N U M B E R O F I N D U S T R Y P A R T N E R S .
WELCOME OUR NEW
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MEMBERS W E L C O M E
BESTWAY CONCRETE
DAWSON SURVEYING INC. T&R CONSTRUCTION GROUP
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| August 2023 Southern California BUILDER Centennial Celebrations CENTENNIAL CELEBRATIONS Continue Continue! 9
| August 2023 Southern California BUILDER A L A N B O U D R E A U B I A S C S E C R E T A R Y & T R E A S U R E R T O M G R A B L E B I A S C I M M E D I A T E P A S T C H A I R M A N D A V E B A R T L E T T B I A S C C H A I R M A N S T E V E L A M O T T E I R V I N E C O M P A N Y P E T E R V A N E K I N T E G R A L C O M M U N I T I E S M I K E B A L S A M O R A N C H O M I S S I O N V I E J O G R E G M C W I L L I A M S F I V E P O I N T E R R E N O ’ L E A R Y L E W I S G R O U P O F C O M P A N I E S M I C H A E L B A T T A G L I A T H E N E W H O M E C O M P A N Y W E S K E U S D E R K E U S D E R H O M E S V A L E R I E H A R D M A N O U T D O O R D I M E N S I O N S R A N D Y R I C H A R D S A L I S A H A B I O P T I M U M G R O U P J E R E M Y P A R N E S S L E N N A R N I C O L E M U R R A Y S H E A H O M E S S U N T I K U M J I M J P I B I L L M C R E Y N O L D S T O L L B R O T H E R S T I M R O B E R T S B R O O K F I E L D R E S I D E N T I A L E R I C N E L S O N T R U M A R K H O M E S M I K E F R E E M A N L E N N A R H A G G A I M A Z L E R K B H O M E N A T H A N K E I T H T E J O N R A N C H C H A R L E S G A L E M E T R O P O L I T A N W A T E R D I S T R I C T J E N N I F E R H E R N A N D E Z H O L L A N D & K N I G H T R E L I A B L E W H O L E S A L E L U M B E R M A R K H I M M E L S T E I N N E W M E Y E R D I L L I O N G O V E R N I N G B O A R D B I A o f S o u t h e r n C a l i f o r n i a M E E T T H E 2 0 2 3 B I A S C G O V E R N I N G B O A R D B I A S C . O R G B I A S C G O V E R N I N G B O A R D B U I L D E R S A T L A R G E B I A S C G O V E R N I N G B O A R D A S S O C I A T E S A T L A R G E I M M E D I A T E P A S T P R E S I D E N T S : A F F I L I A T E R E P R E S E N T A T I V E V I C E P R E S I D E N T O F C O U N C I L S 10

Kapture Vision Is Designing the Unexpected For the Centennial All Regional Installation Gala

BIASC’s first All Regional Installation Gala, where the incoming boards of BIASC and all its Chapters and Councils will be inducted at one time in one place, is one of the big ideas that came out of the BIASC Centennial Committee’s efforts to make the Association’s 100th anniversary year a landmark to be remembered.

Responsible for making the gala, which is themed “Expect the Unexpected,” exciting and memorable is the Irvine experience design agency Kapture Vision, led by CEO Nilo G and her team of event producers. She told Southern California Builder, “One of our beliefs is that brands, including the brand that is BIASC, are experiences, and that events create connections that bring a brand’s experience to life.”

One example of Kapture Vision’s approach to creating unique experiences was actor Betty White’s 90th birthday party, which Nilo’s team planned in concert with Brad Lachman Productions, who broadcasted the show on NBC. “That was quite a moment, with all the amazing people and legendary comedians who were her friends in the room,

and us producing the event around the TV production crew, who was working to broadcast the show. Betty loved it, so it was really cool.”

Another time, Kapture Vision designed an event where guests dined in an old bank building in downtown LA that had transformed into a beautiful, one-of-a-kind venue. “At the appointed time,” Nilo said, “the company’s CEO said, ‘Ladies and gentlemen, please turn your eyes to the sky,’ where there was a tightrope walker who did a whole performance over the crowd with no safety net. That was crazy enough, but when he ended the performance and we all said he was great, he said, “Yeah! Can you believe it was the first time I ever did it without a net?”

| August 2023 Southern California BUILDER
CENTENNIAL CELEBRATIONS Continue 11
| August 2023 Southern California BUILDER HCI railings A dba of Hardwood Creations, Inc. #459521 Interior & E xterior Wood, Steel, Cable & Gla ss Railing Systems 1560 N . Maple Street 800-696-1646 Corona, CA 92878 sales@hcirailings.com http://www.hcirailings.com Est. 1982 12

Many BIASC members will be familiar with Kapture Vision’s work through the Stars and Stripes Tournament in Cabo San Lucas, a fundraiser for children’s charities in Orange County that the agency produced for many years.

When it comes to what the Kapture Vision team is working on for the Centennial All Regional Installation Gala, Nilo is frustratingly quiet. She let out that it will be held at Rancho Mission Viejo’s Riding Park, and that it’s themed to the decade that was unrolling just as BIA’s history began 100 years ago. “But,” she cautioned, “Don’t start thinking about a glitzy Great Gatsby sort of event. Think more of the kind of gritty place Al Capone would hide out at, where people go to drink and party if they want to be seen, but not be seen. A lot of really cool things are coming together that we can’t talk about yet because, you know, Expect the Unexpected.”

Nilo said one of the most exciting aspects of planning this event was getting into the world of the Building Industry Association. “What I quickly came to appreciate about

this organization is that it wants to celebrate its members and what BIA stands for it’s a community of like-minded professionals that all know what it’s like to go through seasons of highs and lows as competitors, but together,” she said. “I also love that BIA provides a sense of stability or support I definitely picked up on the fact that BIA’s members feel that BIA is an organization that’s there for them as they work to navigate the various challenges they come across in the industry that someone has their back.”

“This is a particularly interesting experience for me because I’m working on an event for people who build things, which is what I do on a temporary basis. I build and then, of course, strike,” she said. “Like homebuilders, I love the creation of something, so I have come to love the resilience and the passion that are behind the people that are in this space, so we at Kapture Vision want to celebrate their community; we want to celebrate this industry.”

The Centennial All Regional Installation Gala will be held on November 10, 2023 at Rancho Mission Viejo in Southern Orange County.

4:30 Board and VIP reception

6:00-7:00: Registration and general reception

7:00-10:00: Dinner, program, live music

Registration is now open and sponsorship opportunities are available. Contact Laura Barber at lbarber@biasc.org.

| August 2023 Southern California BUILDER
 CENTENNIAL CELEBRATIONS Continue 13
CENTENNIAL CELEBRATIONS Continue 14
CENTENNIAL CELEBRATIONS Continue 15

CHEERS!

27TH ANNUAL BIAOC WINE EVENT

Benefitting: Donald Chaiken Building Industry Technology Academy

IT’S ALWAYS A GOOD TIME TO CELEBRATE THE FUTURE & CONNECT WITH FRIENDS AND COLLEAGUES

Cheers to you when you become a sponsor to benefit BITA and help build the industry of the future. On this special evening, we’ll raise a glass and toast to generosity. Enjoy libations from around the world and tantalizing gourmet tastings. Show your support and become a sponsor today.

WHAT DOES BITA DO?

BITA provides high schools with four-year building trades curriculum, develops work ready skills and attitudes, changes public perception of building trades work and workers and provides a clear pathwayto a career in construction. BITA also brings awareness of the industry’s diverse career opportunities. We sincerely hope you’ll become a sponsor of our Building the Future Event and extend your support to the future leaders of our industry.

SEPTEMBER 28th, 2023 FROM 5:00-7:30 COSTA MESA 92626 $97.00 PER PERSON

SPONSORSHIP LEVEL OPPORTUNITIES

CIN CIN $2,000

• Includes 8 tickets

• Display area at event – located at choice of culinary station

• Logo on all materials (flyer, event website, signage, event program) and highlighted above all other sponsors

SALUD $950

• Includes 4 tickets

• Display area at event – located at choice of culinary station (limited availability, first come first serve)

• Logo on all materials (flyer, event website, signage, event program)

PROST $550

• Includes 2 tickets

• Recognition on all materials (flyer, event website, signage, event, program)

SPONSORSHIP DEADLINE: SEPTEMBER 15TH Please contact Laura Barber at 949.777.3861 or email lbarber@biasc.org

Ave., #14445, Irvine, CA 92623

| August 2023 Southern California BUILDER
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| August 2023 California BIASC Southern California Water Conference 17

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Your Guide to the 2023 Building Industry Show

| August 2023 Southern California BUILDER THE BUILDING INDUSTRY SHOW Edition
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| August 2023 Southern California BUILDER REGISTER & SPONSOR TODAY BUILDINGINDUSTRYSHOW.COM CELEBRATING BIA AT THE USS MIDWAY Join Us for a Celebration of BIA of Southern California's 100th Anniversary and BIA San Diego 85th's Anniversary OCTOBER 25, 2023 THE BUILDING INDUSTRY SHOW Edition 20

Wednesday, October 25th, 2023

BIASC 100th and BIA SD 85th Anniversary Celebration USS Midway

Dinner, Dancing and Live Entertainment

5:00 pm - 5:30 pm VIP Reception

5:30 pm - 6:45 pm General Reception

7:00 pm - 10:00 pm Dinner, Program, and Entertainment/Fireworks Show

Thursday, October 26th, 2023

9:00 am - 5:00 pm Show Floor Hours

7:30 am - 8:45 am Utility and Technology Boot Camp

8:00 am Council on SAGE Breakfast Registration

8:30 am - 9:30 am Council on SAGE Breakfast and Program

9:00 am - 5:00 pm Meet the Veteran 11:00 am - 12:30 pm Keynote Session

2:00 pm - 4:00 pm Meet the Builder

4:00 pm - 5:30 pm BIASC & BIASD Leadership Roundtable

7:00 pm - 11:00 pm BIS Rockin’ End of Show Party at the SHOUT! House

| August 2023 Southern California BUILDER
THE BUILDING
SHOW Edition
21
INDUSTRY
Schedule

BUILDING INDUSTRY SHOW HIGHLIGHT

BUILDING INDUSTRY SHOW HIGHLIGHT

MEET OUR SPONSORS AT THE 2023 BIASC

MEET OUR SPONSORS AT THE 2023 BIASC

ANNIVERSARY CELEBRATION ON THE USS MIDWAY

ANNIVERSARY CELEBRATION ON THE USS MIDWAY

USS

USS

| August 2023 Southern California BUILDER REGISTER & SPONSOR TODAY BUILDINGINDUSTRYSHOW.COM
Platinum Sponsor USS Midway Platinum Sponsor USS Midway Gold Sponsor USS Midway Silver Sponsor USS Midway Bronze Sponsor REGISTER & SPONSOR TODAY BUILDINGINDUSTRYSHOW.COM
Midway Platinum Sponsor USS Midway
Midway Platinum Sponsor
Midway Platinum Sponsor USS Midway Gold Sponsor USS Midway Silver Sponsor USS Midway Bronze Sponsor THE BUILDING INDUSTRY SHOW Edition 22
Midway Platinum Sponsor USS
USS

Anniversary Celebration Will Be Nothing Short of

Legendary

Legendary Glam Rock

It wouldn’t be a true BIASC Celebration without a truly booya band, and you will experience that with the return to BIS of Power Serge, a full-on reboot of the great glam rock of the 80s, complete with big hair, Spandex, and the ability to drive audiences into letting loose and getting back to their own rock and roll roots.

Legendary Recognition

Besides parachutists descending from above and fireworks shooting up into the night sky, the BIASC & BIASD Anniversary Celebration on USS Midway will have a legendary location, a band that just kills some of rock’s most legendary hits, and the unveiling of BIASC’s first Hall of Legends. It is the very definition of a not-to-miss event, so mark October 25th on your calendar and ensure your place at the party by buying your tickets today at BuildingIndustryShow.com.

A Legendary Location

The BIASC & BIASD Anniversary Celebration on USS Midway will be held at a truly monumental venue that has been voted the “#1 Place to Visit in San Diego,” the legendary USS Midway the longest-serving aircraft carrier of the 20th Century. On the flight deck, you can enjoy some of the best views of downtown San Diego and its harbor and will be able to supplement your partying experience by walking among the fighters, bombers and helicopters that took naval aviation into the jet age, keeping the peace during the Cold War and carrying out successful sorties in the Vietnam and Desert Storm wars.

A highlight of the evening will be the announcement and induction of the first class of the BIASC Hall of Legends, a new honorary institution formed to honor BIASC’s 100th anniversary by recognizing some of the industry’s most exemplary leaders. These honorees have displayed extraordinary leadership both at BIASC and the broader industry, with leadership qualities that advanced innovation and mentored future generations of industry leaders.

The Legends were selected from nominees submitted by the four Chapters, the Councils, and BIASC leadership. They will be the first to be displayed on an iconic Wall of Legends that will be displayed at BIA events throughout the coming years. This BIASC & BIASD Anniversary Celebration on USS Midway will be a once-in-a-century event, so book your space today at BuildingIndustryShow.com. 

| August 2023 Southern California BUILDER THE BUILDING INDUSTRY SHOW Edition BIASC’s
100th
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BIS 2023

| BUILDER
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Undecided? Here’s Why You Should Attend BIS

If you have attended BIS shows in the past, you probably don’t need any convincing about attending this year. You know all the benefits. But if this is your first opportunity to attend BIS, here are a few reasons why the obvious answer is, “Yes, of course you should!”

It’s in San Diego

For the first time, BIASC’s BIS show is being held in cooperation with BIA San Diego, at the newly renovated Marriott Marquis San Diego Marina, overlooking San Diego Bay. Like most BIASC members, you probably have clients, business partners, friends and colleagues who are members of BIA San Diego, so BIS 2023 is a great opportunity to rekindle these important relationships.

The Biggest Regional Meet the Builder Ever

If homebuilders and developers are important to your business, it is important for you to be at BIS this year because we are assembling the biggest collection of your existing and potential customers ever to be in one place, at one time. You will be able to speak one-onone with decision makers at companies like Baldwin & Sons, Bothwell Builders, Brookfield Residential, C&S Companies, California West Communities, ColRich, C.W. Driver, The Dinerstein Companies, Habitat for Humanity San Diego, Hallmark Communities, H.G. Fenton Company, HomeFed Corp., Melia Homes, Taylor Morrison, Toll Brothers, TriPointe Homes and Trumark Homes. Take advantage of meeting with over 30 builders from the Southern California region. And that’s just the beginning. More homebuilders are signing up!

Meet the Veterans

Stop by BIASC’s Meet the Veterans booth on the show floor.

More Exhibitors

The opportunity to get their products and services before members of both the BIASC and San Diego BIA is attracting more and more exhibitors each week. This year’s BIS will be your opportunity to see the widest array of the best new products and services available to the industry – all in one place. Whether you’re looking for a specific product or for big new inspirations, the place to find them will be on the exhibition floor at BIS 2023. There are a maximum of 105 booths that are selling out fast – so register today to reserve yours!

Mighty Motivations and Spectacular Celebrations

BIS 2023 marks the 100th anniversary of BIASC and the 85th anniversary of San Diego BIA, so we’ve packed the agenda with speakers and events you won’t soon forget. Former Laker and NBA World Champion Metta World Peace (Ron Artest) will deliver the keynote, sharing thoughts that have inspired royal families, dignitaries, business leaders and sports fans worldwide. Veterans will be recognized and honored with a special tribute fireworks show at the BIASC 100th Anniversary celebration on the historic flight deck of the mighty USS Midway, a storied US Navy aircraft carrier. Entertainment will be provided by Power Serge, Orange County’s “Greatest fake real glam metal cover band.” And, to wrap it all up, the BIS Rockin’ End of Show Party will be at The Shout! House in San Diego’s famous Gas Light District, with dueling pianos and great comedy, music, food and drink.

Don’t hesitate! This will be a BIS to be remembered, the BIS show where you just might make the connections, close the deals, and absorb the inspiration that will take you to the next level. So be sure to register today at BuildingIndustryShow.com. 

| August 2023 Southern California BUILDER THE BUILDING INDUSTRY SHOW Edition
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LEARN MORE 949-777-3854 buildingindustryshow.com @BIAofSouthernCalifornia @biasocal @biasc @BIAofSouthernCalifornia BIASC and BIASD Governing Boards & Chapter Boards Leadership Meeting with Special Guests BIASC & BIASD LEADERSHIP ROUNDTABLE REGISTER, SPONSOR & EXHIBIT NOW buildingindustryshow.com 4:00 PM-5:30 PM THURSDAY, OCTOBER 26, 2023 2 0 2 3 AT THE BUILDING INDUSTRY SHOW MARRIOTT MARQUIS SAN DIEGO MARINA 333 W HARBOR DR, SAN DIEGO, CA THIS MEETING IS RESERVED FOR LEADERSHIP WITH LIMITED AVAILABILITY FOR MEMBERS. PLEASE EMAIL LBARBER@BIASC.ORG FOR AVAILABILITY. THE BUILDING INDUSTRY SHOW Edition 26

Past BIS

| California BUILDER
27
| August 2023 Southern California BUILDER Why Is It So Hard To Get To This Moment? All you want to do is help people live the American Dream. So why all the obstacles and opposition? Whether it’s NIMBYs in the Council chambers or seemingly inflexible regulators, call me because I have the best win/loss record in California public affairs. I’ll drop by your office with your favorite coffee drink and we’ll have an interesting talk about your best path forward. • Entitlement Campaigns • Community Outreach • Messaging and Positioning • Coalition Building • Community Due Diligence • Public Hearing Management • Regulatory Comment Letters • Op/Eds and Media Relations 949/683-3360  laer@laer.com  www.laer.com 28

HELP SUPPORT OUR VETERANS

MANY VETERAN SERVICE MEMBERS LEAVING THE MILITARY AND RELOCATING TO SOUTHERN CALIFORNIA ARE NOT PREPARED FOR THE TRANSITION. MANY LEAVE THE SERVICE WITHOUT A JOB, WITHOUT PERMANENT HOUSING AND WITH SIGNIFICANT PHYSICAL AND FINANCIAL ISSUES.

THE BUILDING INDUSTRY ASSOCIATION OF SOUTHERN CALIFORNIA HAS LAUNCHED A VETERAN’S INITIATIVE TO SUPPORT LONG-TERM PUBLIC POLICY SOLUTIONS TO ADDRESS THESE PRESSING NEEDS. BUT MORE CAN BE DONE NOW BY CONNECTING VETERANS TO CAREER OPPORTUNITIES IN THE HOME BUILDING INDUSTRY.

THERE WILL BE A VETERAN’S BOOTH AT THE BUILDING INDUSTRY SHOW (BIS). WE URGE ALL PARTICIPATING BIS ATTENDEES SEEKING TO HIRE NEW EMPLOYEES TO MEET WITH A VETERAN TO DISCUSS OPPORTUNITIES TO INTERVIEW WITH YOUR COMPANY AND INVITE THEM TO COME TO YOUR BOOTH.

OUR VETERANS HAVE GIVEN SO MUCH TO HE LP PROTECT OUR COUNTRY. WITH YOUR HELP WE CAN PROVIDE OUR VETS WITH A CAREER OPPORTUNITY AND ALSO

Contact Jason Galarze at Jgalarze@biasc.org for more information
29

BUILDING INDUSTRY SHOW HIGHLIGHT

BUILDING INDUSTRY SHOW HIGHLIGHT

MEET THE BUILDER

MEET THE BUILDER

Check out participants of the largest Meet the Builder networking event in Southern California where attendees can meet builders one-on-one on the show floor.

Check out participants of the largest Meet the Builder networking event in Southern California where attendees can meet builders one-on-one on the show floor.

SPOTS ARE LIMITED - REGISTER TODAY!

SPOTS ARE LIMITED - REGISTER TODAY!

| August 2023 Southern California BUILDER REGISTER & EXHIBIT TODAY BUILDINGINDUSTRYSHOW.COM
REGISTER & EXHIBIT TODAY BUILDINGINDUSTRYSHOW.COM
THE BUILDING INDUSTRY SHOW Edition 30

BIS Special Feature: Keynote Speaker

Lakers Great Metta World Peace

(Ron Artest)

CEO, Artest Management Group,X vsXsports

Former NBA World Champion and Lakers defensive great Metta World Peace (who played as Ron Artest and topped Michael Jordan with 271 steals over two seasons) is now a prominent mental health advocate and pop culture personality who promotes entrepreneurship, teamwork and overcoming adversity to audiences worldwide.

World Peace played professional basketball for six teams over a 19-year career, winning the NBA World Championship with the LA Lakers in 2010. He was selected to the 2005-06 NBA All-Defensive Team, was voted by the media as the NBA’s 2003-04 Defensive Player of the Year, and in 2011 received the J. Walter Kennedy Citizenship Award, the NBA’s highest citizenship and community service honor.

He gained attention in 2010 when he raffled off his NBA World Championship ring and gave the proceeds to nonprofits that provide mental health therapists and services, and to provide scholarships to underprivileged youth, and again in 2011, when he changed his name to Metta World Peace in an effort to encourage dialogue over physical violence and promote good will toward all.

World Peace regularly speaks to audiences across the globe, including royal families and dignitaries in Dubai and Bahrain, major corporations, and the LA Sports Innovation Summit. 

| August 2023 Southern California BUILDER
Edition
THE BUILDING INDUSTRY SHOW
[Note: He may not still go by Metta World Peace. According to Wikipedia and NBC Sports, he now goes by Metta Sandiford-Artest.]
31

BUILDING INDUSTRY SHOW HIGHLIGHT

MEET OUR SPONSORS AT THE 2023 BUILDING INDUSTRY SHOW

| August 2023 Southern California BUILDER REGISTER & SPONSOR TODAY BUILDINGINDUSTRYSHOW.COM
Show Badge Sponsor Show Floor Sponsor Lanyard Sponsor Show Bag Sponsor Official Show Partner Show Concession Sponsors
THE BUILDING INDUSTRY SHOW Edition 32
Show Floor Sponsor

UTILITY & TECHNOLOGY BOOT CAMP

AT THE BUILDING INDUSTRY SHOW

THURSDAY, OCTOBER 26TH, 2023 | 7:30 AM – 8:45 AM MARRIOTT MARQUIS SAN DIEGO MARINA

ABOUT

Join us for our Utility and Technology Boot Camp at the Building Industry Show. Our Boot Camp will feature speakers in managerial positions from participating utility companies in two parts. This event will feature a panel with speakers from Southern California Gas Company (SoCalGas) and Cox Communications.

WHY ATTEND?

SoCalGas is the nation's largest gas distribution utility. Cox Communications is the largest broad-band company in the United States.

DISCUSSION TOPICS TO INCLUDE:

2023 YEAR END OUTLOOK AND BEYOND SUPPLY AND DEMAND

LABOR TO SET METERS IN THE 4TH QUARTER OF 2023

NEW AND INNOVATIVE TECHNOLOGY, INCLUDING THEIR [H2] INNOVATION EXPERIENCE

DESIGNING AND DEPLOYING END TO END NETWORK SOLUTIONS

INNOVATIVE TECHNOLOGY THAT WILL LEAD IN SMART HOME IDEAS FOR THE FUTURE

This event is free to BIASC builders and members to attend, and $25 for non-members to attend. To register, please visit buildingindustryshow.com and click “Register To Attend” and then click “Register Now.”

For Utility Boot Camp inquiries, please contact Karissa DiStefano at kdistefano@biasc.org.

For Building Industry Show inquiries, please contact Laura Barber at lbarber@biasc.org.

| August 2023 Southern California BUILDER LEARN MORE 949-777-3854 buildingindustryshow.com @BIAofSouthernCalifornia @biasocal @biasc @BIAofSouthernCalifornia
2 0 2 3 B I A O F S O U T H E R N C A L I F O R N I A & B I A S A N D I E G O
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P A R T Y W I T H U S A T S A N D I E G O ’ S F A M O U S G A S L A M P B A R W H E R E D U E L I N G P I A N O ’ S B R I N G T H E H O U S E D O W N W I T H G R E A T M U S I C , C O M E D Y A N D F O O D A N D D R I N K . B I A H A S T A K E N O V E R T H E E N T I R E V E N U E F O R A S P E C I A L N I G H T T O C L O S E O U T T H E B U I L D I N G I N D U S T R Y S H O W . S O J O I N U S T O S I N G A N D D A N C E T H E N I G H T A W A Y W I T H F R I E N D S S P A C E I S L I M I T E D S O R E G I S T E R N O W ! REGISTER AT WWW.BUILDINGINDUSTRYSHOW.COM IF YOU HAVE ANY QUESTIONS, CONTACT LAURA BARBER, LBARBER@BIASC.ORG OR 949-777-3861 AT THE SHOUT! HOUSE 7pm to 11pm 26 october 655 Fourth Ave, San Diego, CA 92101 S P O N S O R S H I P S P R E S E N T I N G S P O N S O R $ 1 , 7 5 0 - 6 T I C K E T S T O T H E E V E N T , P R E M I U M R E S E R V E D S E A T I N G , L O G O O N E V E N T P A G E , F L Y E R , A N D E M A I L S K A R A O K E S P O N S O R $ 1 , 0 0 0 - 4 T I C K E T S T O T H E E V E N T , R E S E R V E D S E A T I N G , L O G O O N E V E N T P A G E A N D E M A I L S L I P S Y N C S P O N S O R $ 5 0 0 - 2 T I C K E T S T O T H E E V E N T , R E S E R V E D S E A T I N G , L O G O O N E V E N T P A G E 35

The Exhibitor Experience: BIS Sales Are Just the Beginning

Given all the Building Industry Show offers, from inspirational keynote speakers to unforgettable opening parties, it remains at its core a trade show. With its booths set up and its exhibitors busy with the milling crowd, the BIS show floor is our modern take on an ancient bazaar – an exciting place where commerce, culture and community mix together for a brief, but important, moment.

The importance of those moments stretches for long after the bazaar … er, show floor … has closed and the booths have been packed up. Its true relevance to dozens of business plans only becomes evident in the months that follow, as the new and re-kindled relationships formed on the show floor become sales.

“While direct sales happen at BIS, we approach the show more as an opportunity to meet people that we already do business with in a non-stuffy setting,” said Mike Wirthgen of WinDor, who is excited to be showing his company’s lines of wall-sized folding and stacking window doors at this year’s BIS in San Diego.

“We look at BIS as the place where we rekindle relationships and just sit there and talk – not talking about jobs and what jobs are coming up – but more about catching up. That said, we have picked up a couple projects in each of the last couple

years at BIS because a lot of the purchasing agents like to do business with people they’ve dealt with over the years,” he said.

WinDor started exhibiting at BIS at least six years ago, after jumping into the homebuilding market a couple years earlier. “We saw the opportunities BIA offered and joined, which started our relationship with BIS. When WinDor entered this market, we didn’t have a lot of connections, but people have stopped by our booth because they saw we have the kind of products they’re looking for, and it opened the door as we went from them not taking our phone calls to actively talking back and forth,” Wirthgen said.

Joe Mento, whose company Mega West represents many plumbing and electrical lines designed for new homes and multi-family projects, also sees exhibiting at BIS as a critical part of his business plan. “BIS is one of the two consistent things we budget for every year. We always have a line item for this show because we know that no matter where it is or when it is, we are going to be there,” he said. “Events like these have always led to contracts, as does Meet the Builder, which we always participate in because we really need that five or ten minutes to tell builders how we can help them achieve their budgetary goals.”

| August 2023 Southern California BUILDER
BIS Exhibitor Spotlight: THE BUILDING INDUSTRY SHOW Edition 36

This year’s BIS promises the most builders ever in attendance at a BIS Meet the Builder session, with more than 20 builders already signed up and more expected.

Asked how many BIS shows Mega West has exhibited at, Mento replied, “I don’t know how long the show has been going, but it’s at least 15 years for us – I think we may have been involved from the beginning.” The company now uses BIS strategically, in cooperation with contractors who use its product lines, he said. “We heavily align with our contractor base at BIS because this is the one show where contractors are really relevant and attend. This year, we are hosting the happy hour for one of our big subcontractor customers, 20/20 Plumbing and Heating, which will give us great networking opportunities with a huge number of builders.”

Mega West also uses BIS as a training opportunity for new team members. “One of my strategies with a new representative is to tell them to install themselves in the community by getting involved in BIA. There’s no better way to become trusted than that, and BIS is like a building industry speed dating session for them,” Mento explained.

It’s not all about the show floor, though. A lot of what makes BIS so valuable to exhibitors happens far away from their exhibits.

“BIS is a relaxed show that’s very supportive of good relationships. We talk and email, but we don’t see each other personally as much as we want to,” Wirthgen said. “The Pechanga BIS is a good example – it was great because you could get out with two or three guys and play some golf, which makes it a much better show. It’s not a show where you set up, tear down and you leave – there are lots of opportunities to hang out and have fun with the people you’ve gotten to know through the show.”

Mento agrees. “When we’ve exhibited at Pechanga, for example, after hours there’s been a group of really good individuals, which often includes our competitors as well as customers, that really loves hitting the tables after the show events are over. It’s nice to be able to pull the veil off and just be ourselves, not competitors or customers or sales people.”

And what about heading south to San Diego? “I’m looking forward to San Diego because it’s a market we work in, but we aren’t doing as much work there yet as we’d like. So, I’m hoping to be able to begin building relationships with San Diego builders there,” Wirthgen said. 

| August 2023 Southern California BUILDER THE BUILDING INDUSTRY SHOW Edition
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2023 BUILDING INDUSTRY SHOW EXHIBITORS

| August 2023 Southern California BUILDER REGISTER & EXHIBIT TODAY BUILDINGINDUSTRYSHOW.COM
BUILDING INDUSTRY
MSI Surfaces THE BUILDING INDUSTRY SHOW Edition 38
SHOW HIGHLIGHT

BUILDING INDUSTRY SHOW HIGHLIGHT

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2023 BUILDING INDUSTRY SHOW EXHIBITORS

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THE BUILDING INDUSTRY SHOW Edition 39
| August 2023 Southern California BUILDER S P E C I A L G U E S T S P O N S O R S H I P S A V A I L A B L E P L E A S E C O N T A C T A G R O M I S @ B I A S C O R G F O R A D D I T I O N A L I N F O R M A T I O N B I A S C P A C G A L A 2 0 2 4 P R E S I D E N T I A L P R E D I C T I O N S & B E Y O N D R E G I S T E R A T B I A S C . O R G / P O L I T I C A L - A C T I O N - C O M M I T T E E T U E S D A Y , S E P T E M B E R 1 2 , 2 0 2 3 B A L B O A B A Y C L U B 1 2 2 1 W E S T C O A S T H W Y , N E W P O R T B E A C H , C A 9 2 6 6 3 5 : 0 0 – 6 : 0 0 P M - V I P R E C E P T I O N 6 : 0 0 – 8 : 0 0 P M D I N N E R W I T H S P E C I A L G U E S T F R A N K L U N T Z D R L U N T Z H A S B E E N P R O F I L E D O N 6 0 M I N U T E S , G O O D M O R N I N G A M E R I C A ( O N E L E C T I O N D A Y ) , A N D O N P B S ’ S A W A R D - W I N N I N G F R O N T L I N E I N C L U D I N G M E E T T H E P R E S S , N I G H T L I N E , T H E T O D A Y S H O W , T H E P B S N E W S H O U R , A N D F A C E T H E N A T I O N . D R L U N T Z H A S W O R K E D F O R M O R E T H A N F I F T Y F O R T U N E 5 0 0 C O M P A N I E S A N D C E O S H O W E V E R , H E I S B E S T K N O W N F O R P O L I T I C A L C O M M E N T A R Y – M O R E M E D I A O U T L E T S H A V E T U R N E D T O H I M T O U N D E R S T A N D T H E H O P E S A N D F E A R S O F A M E R I C A N S T H A N T O A N Y O T H E R P O L I T I C A L P O L L S T E R H E A P P E A R S R E G U L A R L Y O N H B O A N D F O X N E W S , H A V I N G C O - H O S T E D M A N Y L I V E P R I M E T I M E S P E C I A L S A N D D I A L S E S S I O N S D U R I N G T H E P R E S I D E N T I A L D E B A T E S . H E A L S O S E R V E D A S A C O N S U L T A N T T O T H E N B C H I T S H O W T H E W E S T W I N G A M E R I C A N P O L I T I C A L C O M M U N I C A T I O N S C O N S U L T A N T & N E W Y O R K T I M E S B E S T S E L L I N G A U T H O R 40
| August 2023 Southern California BUILDER S P O N S O R T O D A Y P L E A S E C O N T A C T A G R O M I S @ B I A S C . O R G F O R A D D I T I O N A L I N F O R M A T I O N B I A S C P A C G A L A S P O N S O R S H I P O P P O R T U N I T I E S R E D S P O N S O R - $ 1 5 , 0 0 0 R E G I S T E R A T B I A S C . O R G / P O L I T I C A L - A C T I O N - C O M M I T T E E 7 T I C K E T S V I P R E C E P T I O N A N D N E T W O R K I N G P R O G R A M W I T H S P E C I A L G U E S T S L O G O I N M A R K E T I N G M A T E R I A L S A N D S O C I A L M E D I A A C K N O W L E D G E M E N T A N D F U L L C O L O R S L I D E D U R I N G P R O G R A M W H I T E S P O N S O R - $ 1 0 , 0 0 0 5 T I C K E T S V I P R E C E P T I O N A N D N E T W O R K I N G P R O G R A M W I T H S P E C I A L G U E S T S L O G O I N M A R K E T I N G M A T E R I A L S A N D S O C I A L M E D I A A C K N O W L E D G E M E N T A N D F U L L C O L O R S L I D E D U R I N G P R O G R A M B L U E S P O N S O R - $ 5 , 0 0 0 3 T I C K E T S V I P R E C E P T I O N A N D N E T W O R K I N G P R O G R A M W I T H S P E C I A L G U E S T S L O G O I N M A R K E T I N G M A T E R I A L S A N D S O C I A L M E D I A A C K N O W L E D G E M E N T A N D F U L L C O L O R S L I D E D U R I N G P R O G R A M S T A R S & S T R I P E S S P O N S O R - $ 1 , 5 0 0 1 T I C K E T V I P R E C E P T I O N A N D N E T W O R K I N G P R O G R A M W I T H S P E C I A L G U E S T S 2 G E N E R A L T I C K E T S - $ 3 5 0 1 G E N E R A L T I C K E T - $ 1 9 9 G R A N D S P O N S O R - $ 2 5 , 0 0 0 1 0 T I C K E T S V I P R E C E P T I O N A N D N E T W O R K I N G P R O G R A M W I T H S P E C I A L G U E S T S L O G O I N M A R K E T I N G M A T E R I A L S A N D S O C I A L M E D I A A C K N O W L E D G E M E N T A N D F U L L C O L O R S L I D E D U R I N G P R O G R A M 41
| BUILDER BIASC
Builder Camp in partnership with SoCalGas 42
Junior

Building Association Camp Aims To Develop Interest In The Industry Among Digital Natives

As featured in the LA Times Daily Pilot News

AUG. 12, 2023

One might expect to see kids at a builder’s camp swinging hammers at nails, but on Wednesday enrollees in a Junior Builders Camp, hosted by the Building Industry Assn. of Southern California, were busy not at work sites but websites.

During a three-day discovery camp designed to spark an interest in the design-build process, a group of wouldbe contractors ages 9 to 13 got a chance to tour a construction site, talk with leaders in the industry and try their own hand at making homes happen.

BIASC Chief Executive Jeff Montejano said his young daughters Mia and Maddie came up with the idea for a camp after realizing there were no recreational or school opportunities for young kids to learn more about the building industry.

“[Mia] said, ‘Dad, I can do soccer or jujitsu — why can’t I build?” the executive recalled Wednesday. “They wanted to get involved, and I had no way for them to get involved. There was no child component to it.”

After some brainstorming, the first Junior Builders Camp opened in 2019, mainly for children of BIASC members. After a pandemic interruption, activities resumed last year, when young campers got a chance to design, construct, decorate and ride on a float in the 2023 Rose Parade.

These days Mia, a 16-year-old rising sophomore at San Clemente High School, helps her dad by working directly with campers, whether the format is an all-day affair or broken up into shorter sessions over multiple days.

“At first, parents were really confused, because nobody had heard of it,” she said of the early days. “And an 11-year-old me was like, ‘It’s fun — I’m 11 and I like it, so your kids should like it. It’s been five years now and we’ve had so many camps since then.”

| August 2023 Southern California BUILDER
News: 43

Check Out List of Events for 2023

E v e n t s

September 8

BIA Orange County Chapter Softball Tournament

Friday, September 8, 2023

Irvine Great Park

BIASC PAC Gala

September 1 2

Tuesday, September 12, 2023 Balboa Bay Club

September 1 4

BIA Riverside County & San Bernardino County Chapters Groovy End of Summer Party

Thursday, September 14, 2023 SilverLakes Sports Park

BIA Orange County BITA Wine Event

September 2 8

Thursday, September 28, 2023 Sub-Zero, Wolf, and Cove

SoCal MAME Awards & SAGE Awards

September 3 0

Saturday, September 30, 2023

Westin Anaheim

| August 2023 Southern California BUILDER
T o r e g i s t e r & f o r m o r e i n f o r m a t i o n : biasc.org/events F o r e v e n t a n d s p o n s o r s h i p i n q u i r i e s , p l e a s e c o n t a c t l b a r b e r @ b i a s c . o r g b i a s c . o r g / e v e n t s
44

On Monday and Tuesday, campers got a chance to talk with builders and developers, try their own hand at drafting designs for a dream home they would later create with teammates and tour a construction site with model homes being built in Tustin by Brookfield Residential, a sponsor of the camp.

Foregoing work boots and hard hats for attire befitting the ninth floor of Brookfield’s Costa Mesa office suite, campers Wednesday formed into three teams to participate in a design contest.

Small groups huddled over laptops and iPads to create virtual homesteads using the online game Roblox, a virtual universe where users can design their own structures and fill them with features that characters, or avatars, can use and enjoy on screen.

Although the three teams were given a budget, the only limits to the project were their own imaginations. Each team was to be judged based on its overall design, collaboration, presentation and creativity.

Mission Viejo rising fourth-grader Maryn Knecht worked as part of the all-girl team “The Majestic Flushers,” which was busy creating a party pad complete with an outdoor climbing wall that led to a rooftop swimming pool.

The 9-year-old daughter of a Brookfield employee, Maryn was competing against 13-year-old brother Michael, who’d helped build the BIASC Rose Parade float last year and was busy Wednesday installing a moat and basketball court in his team’s dream home.

“My brother did it last year, and I wanted to do it,” she said. “I thought building was really fun, and finding people homes was really important. Plus, I come to my mom’s office every day, and I really like it here.”

Joseph Jimenez, a 9-year-old Santa Ana resident and member of the team Diller Pillars, said he heard about the camp from his mom, who’d talked with Mia.

“She told me about the program, and I figured it was neat so I joined it,” he said, adding that the use of Roblox, a favorite online platform of his, was a draw. “We’ve made houses and are just building stuff with our minds and creativity.”

Although he’s not sure yet about a job in the building industry, Joseph said he enjoyed the creativity of the design process.

While several campers are the children of BIASC members or Brookfield Residential employees, Junior Builders Camp has more recently widened its reach by partnering with schools and organizations that serve underserved youth to create an array of program options.

Montejano said the idea is to give kids more exposure to the variety of career opportunities in the building industry while, at the same time, inspiring digital natives to potentially revolutionize the way projects are imagined and built.

“We currently have a labor shortage. Our employee population is aging, and we’re not getting a lot of new people in,” he said. “By promoting the industry at a young age, we can attract a new generation of builders.

“I would say, with the technology in the next five to 10 years, these kids are going to have a jump on the current workforce.” 

| August 2023 Southern California BUILDER
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Check Out List of Events for 2023

E v e n t s

October 9

October 1 2

BIASC 1st Annual Builders vs. Associates Golf Tournament

Monday, October 9, 2023

Bella Collina San Clemente

BIA San Bernardino County Chapter Mechanics Lien Webinar

Thursday, October 12, 2023

Virtual Event

BIA Coachella Valley Golf in the Dark

October 1 8

October

2 5

October

2 6

Wednesday, October 18, 2023

Indian Wells Golf Resort

BIASC & BIASD Anniversary Celebration on USS Midway

Wednesday, October 25, 2023

USS Midway

BIASC & BIA San Diego 2023 Building Industry Show

Thursday, October 26, 2023

Marriott Marquis San Diego

| August 2023 Southern California BUILDER
b i a s c . o r g / e v e n t s T o r e g i s t e r & f o r m o r e i n f o r m a t i o n : biasc.org/events F o r e v e n t a n d s p o n s o r s h i p i n q u i r i e s , p l e a s e c o n t a c t l b a r b e r @ b i a s c . o r g
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Thursday, October 26, 2023

Marriott Marquis San Diego

October BIASC Council on SAGE Breakfast 2 6

October BIASC BIS Rockin' End of Show Party at The SHOUT! House

2 6

Thursday, October 26, 2023 The SHOUT! House

November 6 BIA Los Angeles/Ventura Chapter Trap Shoot

November 1 0

Monday, November 6, 2023

Oak Tree Gun Club

BIASC Centennial Regional Installation Gala

Friday, November 10, 2023 San Juan Capistrano

November 1 5

BIASC Greater Sales & Marketing Council Women's Leadership Breakfast

Wednesday, November 15, 2023 Black Gold Golf Course

November 1 7 BIA San Bernardino County Chapter Advanced Mechanics Lien Webinar

Friday, November 17, 2023 Online Seminar

| August 2023 Southern California BUILDER T o r e g i s t e r & f o r m o r e i n f o r m a t i o n : biasc.org/events E
e
b i a s c . o r g / e v e n t s F o r e v e n t a n d s p o n s o r s h i p i n q u i r i e s , p l e a s e c o n t a c t l b a r b e r @ b i a s c . o r g
v
n t s
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THIS IS A MEMBERS ONLY EVENT

Foursome $1750

Sponsor a Builder Foursome $1750

*includes 2 company team members and 2 Builder Members (BIA will assign the builder golfers for your group)

Individual Golfer $425

if you have any questions, contact Laura

BELLA COLLINA SAN CLEMENTE 200 AVENIDA LA PATA SAN CLEMENTE, CA 92673 Join us for the first annual Builders vs. Associates Golf Tournament at the private and prestigious Bella Collina Golf Course. This is a fantastic opportunity for builders and ssociates to network and take part n some friendly competition. It'll be a great day of play! MONDAY, OCTOBER 9, 2023 REGISTRATION - 8:00 AM SHOTGUN START - 10:00 AM 1 S T A N N U A L B U I L D E R S V S . A S S O C I A T E S T O U R N A M E N T BIA SOUTHERN CALIFORNIA PRESENTS Register online at www.biasc.org/events
lbarber@biasc.org
Barber,
48

SPONSORSHIPS

Tournament Sponsor $3750

Free foursome of golf with (1) Mulligan per player

Company banner displayed at course

Company logo on all marketing materials and signage.

Optional display table on hole at course with prime location.

Raffle Sponsor $2450

Twosome of golf with (1) Mulligan per player.

Raffle Sponsor $2050 - no golfers

All Below Benefits for both options:

Company rep can assist with raffle prize drawings at banquet.

Company banner displayed at course. Company logo on all marketing materials and signage.

Two tickets or 19th Hole Reception

Optional display table on hole at course.

19th Hole Reception Sponsor $2050

Twosome of golf with (1) Mulligan per player.

19th Hole Reception Sponsor $1650 - no golfers

All Below Benefits for both options:

Company logo on all marketing materials and signage.

Company logo on drink ticket for players

Two tickets or 19th Hole Reception

Optional display table at 19th hole reception.

Beverage Sponsor $1950

Twosome of golf with (1) Mulligan per player.

Beverage Sponsor $1250 - no golfers

All Below Benefits for both options:

Company banner displayed at course

Company logo on all marketing materials and signage

Company logo on drink ticket for players

Two tickets or 19th Hole Reception

Optional display table on hole at course.

Lunch Sponsor $1950

Twosome of golf with (1) Mulligan per player.

Lunch Sponsor $1250 - no golfers

All Below Benefits for both options:

Company banner displayed at course.

Company logo on all marketing materials and signage.

Company logo on drink ticket for players

Two tickets or 19th Hole Reception

Optional display table on hole at course.

Cart Sponsor $1950

Twosome of golf with (1) Mulligan per player.

Cart Sponsor $1250 - no golfers

All Below Benefits for both options:

Company logo on all golf carts.

Company logo on all marketing materials and signage.

Two tickets or 19th Hole Reception

Optional display table on hole at course.

Hole In One Sponsor $1000

Company logo printed on Hole-In-One signage.

Company logo on all marketing materials and signage.

Two tickets or 19th Hole Reception

Optional display table on hole at course.

1 S T A N N U A L B U I L D E R S V S . A S S O C I A T E S T O U R N A M E N T BIA SOUTHERN CALIFORNIA PRESENTS
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| August 2023 Southern California BUILDER 9.8.23 7 A M - 5 P M Irvine Great Park 8000 GREAT PARK BLVD IRVINE, CA BIA ORAN G E COUNTY TOURN AMENTSOFT BALL $1,600 $2,750 $1,750 Register online at biaoc.com/events or biasc.org/events S O F T B A L L T E A M T O U R N A M E N T S P O N S O R F O O D S P O N S O R Minimum of 10 players 4 MUST be female players 1 AVAILABLE Includes 20 food bracelets 1 AVAILABLE Company logo on food bracelets Includes 10 food bracelets Questions? Contact Laura Barber, lbarber@biasc.org, 949-777-3861 F I E L D S P O N S O R A L L - S T A R S P O N S O R A T T E N D E E T I C K E T $20 INDIVIDUAL W/ LUNCH $150 Includes 2 food bracelets $750 3 AVAILABLE Includes 5 food bracelets $180 GROUP OF 10 W/ LUNCH 50
| California
Angels
51
BIA Orange County Chapter
Baseball Night

usbank.com/mortgage

Our financing is the perfect foundation for your construction needs.

Whether you’re looking for a construction mortgage or a vacant lot loan, you can count on us for competitive products and trusted support. Choose from fixed- or adjustable-rate construction loans. Plus, get financing that includes your construction and permanent loans all in one closing — with one set of fees. –

L

ow down payment options

– Financing for renovations or expansion projects

– Interest only payments during the construction of your home

– Construction periods up to 24 months

George Learn Mortgage Loan Officer Newport Beach 949. 2 90.6571 o f f ice

Call today to learn more.

Loan approval is subject to credit approval and program guidelines. Not all loan programs are available in all states for all loan amounts. Interest rates and program terms are subject to change without notice. Visit usbank.com to learn more about U.S. Bank products and services. Mortgage, home equityand credit products are offered by U.S. Bank National Association. Deposit products are offered by U.S. Bank National Association. Member FDIC. ©2020 U.S. Bank

3 1 0 .748.0644 c ell george.learn@usbank.com

N MLS # 502334

To learn more, visit my mortage loan officer webpage.

| August 2023 Southern California BUILDER
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| California BUILDER
53
BIA Riverside County Chapter
GovernmentLuncheonAffairs

BIOLOGICAL RESOURCES

ENVIRONMENTAL ANALYSIS

PALEONTOLOGICAL RESOURCES

CULTURAL RESOURCES

LAND USE RESOURCE MANAGEMENT WATER QUALITY E C S .LSA. 100% 9 O T C
NOISE & VIBRATION
GEOGRAPHIC INFORMATION SYSTEMS
MOBILITY
CHANGE AIR QUALITY 54
TRANSPORTATION &
CLIMATE

BIASC Legacy Member Spotlights:

Member since 1969

Life at home has always been at the heart of our business.

Our Vision - Be the best kitchen and laundry company, in constant pursuit of improving life at home.

Our Mission - Earn trust and create demand for our brands in a digital world.

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit, Yummly and InSinkErator. In 2022, the company reported approximately $20 billion in annual sales, 61,000 employees and 56 manufacturing and technology research centers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Learn more at whirlpoolcorp.com.

Member since 1974

Leighton has a 60-year legacy specializing in geotechnical, environmental, and materials testing and inspection services. The Leighton difference lies in our expertise, our passion, and our people.

We provide reliable data, regulatory knowledge and relationships, viable options, and balanced strategies – consistently delivering solutions you can build on.

Learn more at leightongroup.com.

| August 2023 Southern California BUILDER
55
| August 2023 Southern California BUILDER Register TODAY at biasc.org/events biasc.org/events If you have any questions, contact Laura Barber, lbarber@biasc.org or 949-777-3861 If you have questions, contact Barber, lbarber@biasc.org 949-777-3861 Thursday, September 14 Thursday, September 4:00 PM - 7:00 PM 4:00 PM - 7:00 PM REGISTRATION, NETWORKING, AND BBQ REGISTRATION, NETWORKING, AND BBQ Emerging Leaders Emerging Leaders Cornhole Tournament Cornhole Tournament BIA Riverside County & BIA San Bernardino County Chapters Present Riverside & BIA Present and and BIASC Member: $73 Emerging Leader: $50 Non-Member: $95 Cornhole Team of 2: $20 6 Attendee Tickets Logo on event page, marketing and event signage 4 Attendee Tickets Logo on event page, marketing and event signage 2 Attendee Tickets Logo on event page, marketing and event signage Good Times Sponsor (1) $1,000 Happy Days Sponsor $750 All In The Family Sponsor $450 A Groovy A Groovy End of Summer End of Summer Party Party SilverLakes SilverLakes Equestrian & Sports Park Equestrian & Park 5555 Hamner Ave. 5555 Ave. Norco, CA 92860 CA 92860 Fieldhouse Terrace 56

BIASC Legacy Member Spotlights:

Member since 1972

Guided by our strong core values (Ingenuity, Integrity, Collaboration, Responsiveness, Passion, and Excellence), the Danielian team focuses on creating memorable spaces with a keen sense of place, connectivity to the environment, and a dynamic street scene. By bringing land planning and architectural services together into one cohesive team and working as a single point of contact for our clients, we can achieve results that truly bring a soul and spirit into each community and create a strong community context.

Led by a new generation of planners and architects, Danielian Associates is designing for a better world: one community, neighborhood, and home at a time. Learn more at danielian.com.

Member since 1975

At Jackson Tidus

We strive to make a personal connection with our clients through specialized attention to clients and our commitment to leaving a positive impact on the community.

Our People Make Us Great

Connect with our team of exceptionally talented legal representatives that bring extensive experience and legal knowledge to any unique challenge and client goal. Learn more at jacksontidus.law.

| August 2023 Southern California BUILDER
57
T R A F F I C & S A L E S D O W N ? I N Q U I R E T O D A Y U P B I A S I G N S . C O M L E T B I A S I G N S P O I N T B U Y E R S I N Y O U R D I R E C T I O N . F o r i n q u i r i e s , p l e a s e c a l l 9 5 1 - 7 5 6 - 5 8 1 3 o r e m a i l s i g n s @ b i a s c . o r g S I G N S A R E 58

Meaningful design through an innovative and collaborative culture

BIA Coachella Valley Mixer at Acrisure Arena

|
59

VISUAL CONCEPTS LIGHTING

SERVICES:

- lighting design + CONSULTATION

- electrical engineering

- PHOTOMETRIC LIGHT STUDIES

- MUNICIPAL LIGHTING ORDINANCES

https://www.visualconcepts-inc.com

| California
V C L
YOUR LIGHTING SOLUTION
60
| BIAOC NextGen Advocacy Academy: GovernmentNavigatingAffairs 61

RENEWING MEMBERS

JUNE 3 - AUGUST 10, 2023

2nd Avenue Sales & Marketing

AI Design

ALBD Electric & Cable

Alliance Land Planning and Engineering Inc.

American Bath Group / Aquatic

Amerifirst Financial Inc.

Amerisink, Inc.

Architecture Design Collaborative

Bayrich Development USA LLC

Best Management Construction, Inc.

BMLA

Brandywine Homes

BrightSky Residential

C2 Collaborative Cabinets 2000 LLC

Cal State Solar California Fire Stop

California Sub-Meters

CAMBRIA

Cannon

CBC Framing, Inc.

CDS Insurance Services

CHASE - Home Lending

Chelsea Investment Corp

Christian Brothers Interiors

Citibank

Concept Builders

Contech Engineered Solutions

Copper Creek Hardware Inc.

Cornerstone Concrete, Inc

Crownco Inc.

CSA Constructors Inc

Curt Pringle & Associates

D&D Engineering, Inc.

D.L. Long Landscaping Inc

Davies Imaging Group

DePinho Roofing, Inc.

Eastern Municipal Water District

Eliant Inc.

Express Contractors Inc.

FNT Builder Services

Foremost Pacific Group

FSI Design

Generac

Glenn Lukos Associates, Inc.

Granitex Construction Co., Inc.

Griffin Residential

Gunn Jerkens

Harbor Field Holdings, LLC

Hart Brothers Construction dba Aquatic Technologies

Holiday Carpet & Floor Covering Inc

Homes 4 Families

HomeStreet Bank - Irvine Home Builder Construction

Finance Group

Housing Capital Company, A Division of US Bank

Hunter Industries

IDEArc Architecture & Planning

Impact Sign & Graphics LLC

innobath

Intracorp Homes

Irvine Company

J De Sigio Construction, Inc.

Jackson Tidus, A Law Corporation

K & A Engineering, Inc.

KWC Engineers Inc

LandCreative Inc.

Largo Concrete, Inc.

Law offices of Helene Z. Fransz

Lennar

LGC Geotechnical, Inc.

Lima One Capital

LINC Housing

Live Guard Tech LLC

Lixil

loanDepot.com

LSA Associates, Inc.

Manatt, Phelps & Phillips LLP

Mannigan Design Inc

Marathon General Inc.

Matrix Surfaces Inc.

L e a r n M o r e a t b i a s c . o r g / m e m b e r s h i p J O I N O U R G R O W I N G N U M B E R O F I N D U S T R Y P A R T N E R S .
PLEASE WELCOME
OUR
BACK
62

RENEWING MEMBERS

MeterNet

Michael Baker International, Inc.

MJD Concrete Works, Inc

Momentum Roofing + Solar

Murrieta Development

New Empire Design Center, Inc.

NewDay Development, Inc.

Newman Garrison & Partners

Newport Pacific Land Company LLC

Northtown Housing Development

NUVIS

OJ Insulation Company LP

Omega Products International

Option One Consulting Engineers

ORCO Block & Hardscape

Outdoor Dimensions

Pacific Systems Interiors, Inc.

Paragon Framing Inc.

Peter Mayer Productions, Inc.

Plante Lebovic LLP

Premier Contractors Inc.

Professional Cabinet Solutions

Provident Bank

QC Manufacturing Inc.

Rancon Group, Inc.

Ravello Holdings, Inc.

RC Hobbs

RC Wendt Painting, Inc.

Recreation Brands of Southern California

Recupero & Associates Inc

Regan Roofing Inc

Residential Wall Systems

Resource Building Materials

RHA Landscape Architects Planners, Inc.

Robert Hidey Architects Inc

Rutan & Tucker

Sapetto Real Estate Solutions, Inc.

Savannah Design Group

SB & O Inc.

Sheppard Mullin Richter & Hampton LLP

Simpson Strong-Tie

Sitescapes Inc. - Landscape Architecture & Planners

SJA Landscape Architecture l Land Planning

Snyder Langston Residential

Sperber Landscape Companies, LLC

Stantec

Structa Wire Corp.

Sub-Zero Group West, Inc.

SunPower Corp.

Synergy Consulting CA

SZR Law

Temeka Group

Teserra

The Galloway Group

The Land Stewards

The Musella Group

Therma-Tru Doors & Fypon

Toll Brothers Inc

Trinity Framing

True Air Mechanical, Inc.

Umpqua Bank

Urban Advisory & Building Group, LLC

Urban Arena Landscape Architects

Urban Crossroads, Inc.

US Bank Home Mortgage - Pasadena

VCA Structural

Vicki Higginson - American Trim Inc.

Wallcraft Drywall Inc.

Walton Global Holdings

Westlake Royal Roofing Solutions

Westlake Royal Stone Solutions

WHA | Architects . Planners . Designers

Whitewater Rock & Supply Co

Win-Dor

Within Design

Wood Smith Henning & Berman LLP

Wright Engineers

WSH Management, Inc.

X-Act Finish & Trim, Inc.

Zimmerman Group Inc.

Zoom Recreation

L e a r n M o r e a t b i a s c . o r g / m e m b e r s h i p J O I N O U R G R O W I N G N U M B E R O F I N D U S T R Y P A R T N E R S .
PLEASE WELCOME BACK OUR
JUNE 3 - AUGUST 10, 2023 63
| California Your wellness oasis awaits. Elevate a master bath, home gym, or pool house with elegant modern design for the ultimate self-care sanctuary. Pre-fab and custom saunas available from the world’s leading manufacturer. Learn more at Sunlighten.com Sallie Witherspoon 225.347.6247 Jackie Belt 913.322.3240 Contact us today for an exclusive referral discount. 64
| BIAOC NextGen
65
Cornhole Tournament
| August 2023 Southern California BUILDER R O B R E D W I T Z BIASC CONTROLLER * J E N N I F E R H E R N A N D E Z BIASC LEGAL (BILD) * R I C H L A M B R O S BIASC LABOR RELATIONS * C H R I S K H A N BIASC SACRAMENTO GOVERNMENT AFFAIRS * D A G W I L K I N S O N BIASC GENERAL COUNSEL * F E L I P E F U E N T E S BIASC LA ADVOCACY * C H U C K H A H N BIASC DIGITAL ADVOCACY & CAMPAIGNS * M A T T P E T T E R U T O BIASC ADVOCACY & COMMUNICATIONS * M A T T C A T E BIASC WATER POLICY ANALYST * L I S A M E A D O W S D I R E C T O R O F M E M B E R S E R V I C E S M I C H E L L E P E T E R S O N S I G N O P E R A T I O N S M A N A G E R D A I S Y R E Y E S D I R E C T O R O F A C C O U N T I N G I S R O F E X T E R N A L A F F A I R S D R . M A R K G R E Y D I R E C T O R O F E N V I R O N M E N T A L A F F A I R S C L A U D I A M U A C C O U N T A N T A N R E A B O E S S L E R E V E N T S & M A R K E T I N G C O O R D I N A T O R C H R I S T E N C A R T E R E V E N T S & M A R K E T I N G C O O R D I N A T O R K A R I S S A D I S T E F A N O D I R E C T O R O F P U B L I C A F F A I R S M A R C T R O A S T D I R E C T O R O F M E M B E R S H P C O A C H E L L A V A L L E Y J E F F M O N T E J A N O C H I E F E X E C U T I V E O F F I C E R B I A S C C R A I G F O S T E R C H I E F O P E R A T I N G O F F I C E R B I A S C L O U M O N V I L L E S E N I O R V I C E P R E S I D E N T B I A R I V E R S I D E C H A P T E R C A R L O S R O D R I G U E Z B I A S C C H I E F P O L I C Y O F F I C E R S E N I O R V I C E P R E S I D E N T B I A B A L D Y V I E W C H A P T E R J O R D A N B R A N D M A N A D A M W O O D L A U R A B A R B E R V I C E P R E S I D E N T E V E N T S / H R B I A S C D E ' A N D R E V A L E N C I A B R I A N N E S T A N D E D I R E C T O R O F L A B O R R E L A T I O N S B I A S C V I C E P R E S I D E N T B I A O R A N G E C O U N T Y C H A P T E R & B I L D C H I E F A D M I N I S T R A T O R M E E T T H E B I A S C E X E C U T I V E T E A M B I A o f S o u t h e r n C a l i f o r n i a M E E T Y O U R T E A M M E E T T H E B I A S C T E A M B I A S C A D V I S O R S Q U E S T I O N S ? L e a r n m o r e a b o u t B I A S C a t B I A S C . O R G * B I A S C V e n d o r / C o n s u l t a n t S E N I O R V I C E P R E S I D E N T B I A L O S A N G E L E S / V E N T U R A C H A P T E R S E N I O R V I C E P R E S I D E N T B I A C O A C H E L L A V A L L E Y S U B - C H A P T E R 66

BIASC Team Anniversaries

BIASC Team Anniversaries This Month:

MICHELLE PETERSON

August

23 Years

KARISSA DISTEFANO

September

6 Years

ANREA BOESSLER

September

2 Years

| August 2023 Southern California BUILDER
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REIMAGINING REAL ESTATE DEVELOPMENT

RESPECT FOR TRADITION

COMMUNITY-FIRST MINDSET

We encourage a collaborative relationship with all stakeholders and seek to establish authentic connections within the community

We build with an eye toward the future while preserving the values of our past.

INNOVATION

We find new, creative methods to drive value for all stakeholders.

LONG TERM GROWTH

We construct quality buildings and create vital programs to ensure our communities will thrive for generations to come.

Community Builders Group, LLC creates lasting value for all stakeholders by following the principle of conscientious development.

To us, real estate development does not just mean building housing -it means building up communities for all.

https://thecbg.com/

| August 2023 Southern California BUILDER
A F O R - P R O F I T C O M P A N Y W I T H A N O N - P R O F I T H E A R T 68
| California BUILDER BIAOC Next Gen and Council on SAGE Happy Hour 69

Building a Sustainable Future with Leadership, Advocacy and Resolve

Introducing the Builders for Better Communities Foundation (BBCF), a new charitable nonprofit that will serve to promote diversity, equity, and inclusiveness on behalf of the Building Industry Association of Southern California within the Southern California region.

Designated as a 501(c)(3), the Builders for Better Communities Foundation is a new charitable nonprofit that will serve to promote diversity, equity, and inclusiveness on behalf of the Building Industry Association of Southern California within the Southern California region.

Supporting AFFORDABLE HOUSING opportunities for U.S. Veterans and their families is a cornerstone of Builders for Better Communities Foundation (BBCF).

California’s housing crisis continues to have a significant impact on the most vulnerable, including our veterans. BBCF will advocate to improve the HOUSING AVAILABILITY and AFFORDABILITY for those veterans. Learn more at buildersforbettercommunities.org.

| August 2023 Southern California BUILDER
Donate Today: buildersforbettercommunities.org
70

AI Revolutionizing Marketing and Communications

Artificial Intelligence (AI) is rapidly reshaping marketing and communications, introducing innovative approaches to engage audiences and optimize strategies. At Get Community, we are fully embracing AI to advance how we produce content. For me personally, I see AI as a tool to work smarter, not harder.

Imagine having AI-powered crystal balls that peer into a consumer’s mind. AI programs unravel consumer behavior by sifting through mountains of data. AI can give us valuable insights and puts precious time back in our hands to craft campaigns that resonate with our audiences, transforming passive spectators into enthusiastic brand participants.

The digital marketing landscape is fast paced and constantly changing. Combine that with a turbulent homebuilding industry and you’ve got yourself some whiplash. AI comes in as a tool to help us turn around projects quicker by giving us a great jumping point. Instead of starting from scratch, AI tools can get us started with 30% to 50% of the work already completed. Need a catchy headline? An eye-catching design? AI stands ready, empowering us to channel creativity efficiently.

For those of you who may be wondering, no I don’t believe that AI will replace people. While AI has an array of digital talents, our humanity has the ultimate magic touch. Emotions, empathy, and relatability are our secret ingredients. AI just sets the stage for a great campaign to unfold.

Let me share some real life examples of how I’ve recently used AI to work smarter:

Example 1: A client recently tasked us to create a video highlighting the convenience of using the Metro to travel to popular entertainment spots in Los Angeles. Now, I’m a SoCal girl, which means I drive everywhere I go. I estimate it would take about 2 hours to manually look up the routes from my client’s neighborhood to LA hotspots. A quick question to ChatGPT and 30 seconds later, I have a list of 10 popular locations plus the exact routes I would need to take to get there.

Example 2: I was sitting in a board meeting for the Greater Sales & Marketing Council and we quickly needed a new tagline for an upcoming event. Even though I was sitting in a room full of creative marketing professionals, I think all of us can agree that creativity doesn’t always happen at the snap of a finger, especially on a Friday at 8 am. ChatGPT, once again, came in clutch with a list of taglines that we could tweak and mold into the perfect headline on all our marketing materials.

If you still don’t believe that AI is a useful tool, I’ll be completely honest and tell you that 25% of the copy you just read was AI generated. I’m not a professional writer. My writing capabilities are ‘mid’ and I’ve allotted myself about 30 minutes to churn this article out. If you feel uncertain about using AI, think of it as the technology you are already using getting smarter. It’s everywhere and you may not realize it.

In a world of swift trends, AI can be our compass, guiding us through constant change. Its brilliance harmonizes with our creativity, helping us be better at what we do. 

| August 2023 Southern California BUILDER
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| California BUILDER BIASC Greater Sales & Marketing Council Summer Social 72
| California BUILDER 73
| August 2023 Southern California BUILDER got game? Take a drive in the Dark at Indian Wells Golf Resort 44-500 Indian Wells Lane, indian Wells Sponsor & Exhibitor Opportunities Available presented by biasc coachella valley 5:30 - 8 pm time oct 18th wednesday Take a swing at this exclusive golf event under the desert’s laser lights, featuring fun games on a Nextlink Laser Putting Course & Toptracer Driving Range Space is Limited BIASC members - $75 | Non-members - $95 Hors d’oeuvres and no host bar to sponsor & REGISTER visit: BIACOACHELLA.ORG or BIASC.ORG/EVENTS Contact Laura Barber: lbarber@biasc.org - (949) 777-3861 74

Sponsor & Exhibitor Opportunities

Presenting Sponsor - $5,000

• 8 complimentary tickets to event

• Featured exhibit area at event

• 5-minute presentation at event

• Recognition by BIASC leaders at event

• Prominent logo placement on event page and marketing materials sent to approximately 2,300 BIASC members and prospects

Leadership Sponsor - $2,500

• 4 complimentary tickets to event

• Promotional materials displayed at event

• Recognition by BIASC leaders at event

• Logo placement on event page and marketing materials sent to approximately 2,300 BIASC members and prospects

Innovation Sponsor - $1,000

• Logo placement on event page and marketing materials sent to approximately 2,300 BIASC members and prospects

2023 exclusive annual sponsorship package

programs underwriter - $1,250

You will be underwriting all BIASC Coachella Valley Member Events for the year. Our tentative schedule is listed on our website. As an Underwriter, BIA Staff will coordinate each upcoming event to ensure you are reserving your complimentary ticket(s) and utilizing other benefits throughout the year to maximize your return on investment.

• Name: Event email sent to Coachella Valley member companies

• Name: Each event landing page with link to your company website all year

• Logo: PowerPoint Presentation at each event where feasible

• Social Media: BIASC Coachella Valley promotion of appropriate industry related discussions on chapter's social media pages (at BIASC sole discretion)

| August 2023 Southern California BUILDER to sponsor & REGISTER visit: BIACOACHELLA.ORG or BIASC.ORG/EVENTS Contact Laura Barber: lbarber@biasc.org - (949) 777-3861
75

S e a r c h n o w

!

2 C L I C K S

B u y e r s f i n d t h e i r d r e a m h o m e i n S o u t h e r n

D A T A

A C C U R A C Y

C r e a t e d b y a t r u s t e d n o n - p r o f i t a d v o c a t e a n d r e s o u r c e f o r o v e r 9 0 y e a r s w i t h i n t h e h o m e b u i l d i n g i n d u s t r y ,

D I R E C T

C O N T A C T

O u r p e r s o n a l r e l a t i o n s h i p s w i t h t h e b u i l d e r s a n d d e v e l o p e r s t h e m s e l v e s g u a r a n t e e n o t h i r d p a r t i e s

| August 2023 Southern California BUILDER b y T O L L B R O T H E R S
I N 2 C L I C K S .
LET
h o w c a s e . b i a s c . o r g s h o w c a s e . b i a s c . o r g NEW HOMES SHOWCASE HAS DELIVERED
C a l i f o r n i a i n 2 c l i c k s BUILDER WEBSITES. F o r f u r t h e r i n f o r m a t i o n p l e a s e c o n t a c t l i s t i n g s u p p o r t @ b i a s c . o r g o r c a l l 9 4 9 - 7 7 7 - 3 8 4 8 76
NEW HOME
BUYERS FIND THEIR s
OVER 1,003,093 POTENTIAL BUYERS TO
Southern California 77
RESIDENTIAL - COMMERCIAL - INDUSTRIAL - SALES - SERVICE - REPAIR 9142 Jordan Avenue, Chatsworth, CA 91311 info@allamericangenerator.com www.allamericangenerator.com License # 858885 Call us today! (818) 514-0513 78

Event Chairs

Presented by the Greater Sales & Marketing Council and BIA of Southern California. Encompassing all facets of professional achievement, sales, marketing, merchandising and design.This competition provides for entry opportunities in product design, model complex landscaping, interior merchandising, sales office design, logo design, graphics, brochures, signage, advertisements, overall advertising campaigns, special promotions, internet marketing and professional achievement. SATURDAY – SEPTEMBER 30, 2023 THE WESTIN RESORT OF ANAHEIM ENTER TODAY! THESOCALMAMEAWARDS.COM
Brought to you by Save the Date Designed By Andrea Villanueva Account Director, Get Community Inc.
Marketing
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Ryane Buttigieg
Manager, Trumark

Why Should You Consider Barbosa?

| California 2020 E. Grant Line Road Tracy, CA 95304 info@ barcab.com (209) 836-2501 o ce (209) 836-0847 fax
■ 50 years of industry experience with industry pros ■ Largest turnkey cabinet contractor in California ■ 30 days from measure to delivery ■ 312,000 sq ft cabinet factory with flat line finishing system ■ 65,000 sq ft state of the art countertop fabrication facility ■ ANSI, KCMA, FSC & TSCA Title V Compliant ■ Made in the USA Explore our selections at barcab.com
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As an industry leader and innovator, Barbosa Cabinets and Countertops understands the business and operational goals of today’s homebuilder.
| August 2023 Southern California BUILDER Please contact BIASC Public Affairs Manager Karissa Willette at kwillette@biasc.org for availability and pricing. BUILD YOUR BUSINESS NETWORK BY ADVERTISING IN SOUTHERN CALIFORNIA BUILDER December 2020 Southern California BUILDER The Magazine of the Building Industry Association of Southern California • Certainty in Uncertain Times – A Message from BIASC President Tom Grable • Hindsight is 2020: Q&A with BIASC CEO Jeff Montejano • Connecting with Your Elected Officials: Letters from Your County Supervisors • Local & State Government Affairs News • Chapters and Councils Updates With Our 1000+ Biasc Members Through Our Digital BIA Magazine. • ADVERTISE • CONNECT • GROW YOUR BUSINESS Please contact BIASC Public Affairs Manager Karissa Willette at kwillette@biasc.org for availability and pricing. BUILD YOUR BUSINESS NETWORK BY ADVERTISING IN SOUTHERN CALIFORNIA BUILDER December 2020 Southern California BUILDER The Magazine of the Building Industry Association of Southern California • Certainty in Uncertain Times – A Message from BIASC President Tom Grable • Hindsight is 2020: Q&A with BIASC CEO Jeff Montejano • Connecting with Your Elected Officials: Letters from Your County Supervisors • Local & State Government Affairs News • Chapters and Councils Updates With Our 1000+ Biasc Members Through Our Digital BIA Magazine. • ADVERTISE • CONNECT • GROW YOUR BUSINESS Please contact BIASC Public Affairs Manager Karissa Willette at kwillette@biasc.org for availability and pricing. BUILD YOUR BUSINESS NETWORK BY ADVERTISING IN SOUTHERN CALIFORNIA BUILDER December 2020 Southern California BUILDER The Magazine of the Building Industry Association of Southern California • Certainty in Uncertain Times – A Message from BIASC President Tom Grable • Hindsight is 2020: Q&A with BIASC CEO Jeff Montejano Connecting with Your Elected Officials: Letters from Your County Supervisors • Local & State Government Affairs News • Chapters and Councils Updates With Our 1000+ Biasc Members Through Our Digital BIA Magazine. • ADVERTISE • CONNECT • GROW YOUR BUSINESS Reserve Your Spot IN THE OCTOBER EDITION! October 2023 Over 45,000 Viewership • Exclusive: 2023 BIASC Regional Gala • Industry News • Upcoming Events • Members Highlights • And More! Contact BIASC Director of Public Affairs Karissa DiStefano at kdistefano@biasc.org for availability and pricing. DESIGNED BY Southern California BUILDER The Magazine of the Building Industry Association of Southern California The premier magazine of the Building Industry 81
Southern California BUILDER 17192 Murphy Ave., #14445 Irvine, CA 92623 BIASC.ORG | 949.553.9500 DESIGNED BY Celebrating 100 Years
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