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THE BLACK HILLS PIONEER/ BLACK HILLS STOCK SHOW & RODEO RAPID CITY
January/February 2020
62nd annual Stock Show offers something for everyone Visitors to the 62nd annual Black Hills Stock Show running Friday, Jan. 31 through Saturday, Feb. 8, will find something to suit every taste. “The Black Hills Stock Show is Rapid City’s single largest event,” General Manager Ron Jeffries said. It provides many benefits for all types of people. “For the retailers, it’s like a second Christmas. For the country folks, it’s a great opportunity to come out and market your cattle or to buy new seed stock for your herds,” Jeffries added. The Stock Show also provides ample opportunity for entertainment before calving season begins on the ranch, said Jeffries. Jeffries said PRCA rodeo performances and cattle shows are the primary draws. He added the Truck Defender Horse Sale remains a big part of the Stock Show; this sale will be at the James Kjerstad Event Center this year. The ranch rodeo, the Boots and Beer Festival, and concerts continue to grow. He added the ranch rodeo crowd constitutes the Stock Show’s core customer. “We’ve always had good volunteers, good board of directors,” Jeffries said. “That is the thing that’s kept it going all these years.” Jeffries has served as general manager for more than 20 years. He was an insurance agent for the Central States Fairgrounds and attended meetings to advise them on insurance coverage. He was “volunteered for” a committee and placed on the board nine months later. Management was changed;
Jeffries applied for the general manager position. Jeffries recalled using two phones at once during his early days. His father observed this and told him, “One thing about this job: you can work here four years and say you’ve got eight years’ experience.” As for one of the biggest changes, Jeffries said, “The quality of cattle just continues to improve. That’s the heart of what makes the Stock Show work.” Jeffries said visitors’ entertainment demands have increased. He added the Stock Show continually creates new events, including more musical events for the younger set. New events for this year include a Youth Livestock Show, plus the Roxor of the Black Hills Wild Bronc Ride. Both events are set for Saturday Feb. 1. The Roxor event features 12 riders in costume as they ride broncs they bring to the event. “It’s just meant to be fun and light,” Jeffries said, adding the top four qualify for the long goround. Randy Jones will be in concert after the event. Jeffries said the Youth Livestock Show could boast more head of cattle than any other breed shows. “We also think including events for youth is the way to grow the entire Black Hills Stock Show,” he added. A ribbon cutting and kickoff to celebrate the st art of the stock show are set for 2 p.m., Jan. 31, at Rushmore Hall. The “Protect the Harvest” program gets underway at 2:30 p.m. This centers on supporting and bolstering ranchers’
PRCA photo by Dan Hubbell rights and activities, along with helping to protect food production processes. When asked what he enjoys most about the Stock Show, Jeffries said, “It’s just a great chance for us to host a whole variety of events throughout the run.” Events like the Cinch Trade Show and seminars help attract other types of people to
town, he added. Weather provides one of the biggest challenges for Jeffries and the committee. He said another challenge is finding enough room and space for hosting all desired events. Jeffries said every available space and/or time slot inside the Rushmore Plaza Civic Center and James Kjerstad Event Center is filled.
“That’s our very first priority; bring people to Rapid City,” Jeffries said. “If we accomplish that, then successful events will follow.” “For us, it’s another year of another great Stock Show,” Jeffries said. “We’re going to do the best we can.” Schedule and ticket information are available at www. blackhillsstockshow.com.
Sutton Rodeo History begins 10th decade The history of Sutton Rodeo Company parallels the growth and development of rodeo for nearly the entire 20th century and beyond. In 1926, the Edwin Sutton family began producing its own rodeos on the home ranch in Sully County. Originally, the rodeo was just a pleasant pastime when a group of people got together on a Sunday. However, Edwin saw a possibility for profit and joined with George Fairbank to begin a touring rodeo. The Depression shut down the productions, and they did not begin again until the mid-1940s. James H. Sutton, Sr. took Sutton rodeo to the next stage in the 1950s when he entered into a partnership with Erv Korkow. As one of the first members of the RCA, Sutton/Korkow stock performed at the first National Finals Rodeo (NFR) at Dallas, Texas, in 1959. The company won Bull of the Year with “Baldy” in 1961 and had reserve champion horses “Snake River” in 1962 and “Yellow
Jacket” in 1964. James was the first stock contractor to be inducted in the PRCA Hall of Champions in Colorado Springs, Colo. in 1982. In 1968, James Sutton, Jr. became a partner with his dad forming Sutton Rodeo Company, and the tradition continued. Sutton Rodeo had three PRCA Horse of the Year awards: “Deep Water” in 1979, “Big Bud” in 1985, and “Chuckulator” in 2012; Top Saddle Bronc of the World and WNFR. Sutton Rodeo stock has been selected to perform at 54 of the 56 National Finals Rodeos. Jim, along with his wife Julie, took the company to the next level with a focus on production and innovation. Jim began the Black Hills Stock Show Rodeo in 1978, a rodeo nominated 15 times for PRCA “Indoor Rodeo of the Year” winning this award in 2002 and 2003. Jim originated the Wrangler Bullfights and the Bailey Bail-Off. He is famous for his pageantry and colorful rodeo open-
ings, including the openings at the NFR in 1995-96. Jim has been nominated four times as “Stock Contractor of the Year.” Jim’s wife Julie is an experienced rodeo secretary and NFR Timer. Jim’s son Steve is co-owner of Sutton Rodeo and NFR pickup man in three decades (1978, 1981, 1986, 1993 and 1995). As the fourth generation of Sutton Rodeo Company, Steve joined the PRCA in 1976 and became a stock contractor in 1982. He takes great pride in the history of Sutton Rodeo, striving to breed top quality bucking stock and produce top-notch rodeos. Steve particularly enjoys producing college, high school, and 4-H rodeos. In 2010, Steve was inducted into the Casey Tibbs Rodeo Center as “Present Cowboy Great.” Wife Kim assists the rodeo company in the areas of timing, publicity and marketing. She is a seven-time NFR Timer. Steve and Kim’s children, the fifth gen-
eration of Sutton Rodeo, while reaping the benefit of over 80 years’ experience, are hard at work, looking at ways to continue the legacy and add their own improvements to the company. Daughter Amy is a three-time NFR timer and office manager for Sutton Rodeos Inc. Her husband Steven Muller works with the livestock and rodeo production. Son Brent started his career as a pickup man in 2004, became a PRCA contestant in 2007, and is a four-time assistant NFR chute boss. Son Brice works with the livestock and rodeo production, joining the PRCA ranks in 2010. All pursued college degrees in animal science and/ or business and use these degrees to continue the tradition of raising 90% of their breeding stock. Grandchildren Shaden James and Shally Rayne, (Amy & Steven) and Ruby Belle and Stella Joy (Brice & Alyssa), start the sixth generation of Sutton Rodeo.
January/February 2020
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THE BLACK HILLS PIONEER/ BLACK HILLS STOCK SHOW & RODEO RAPID CITY
Rodeo Rapid City Ranch Rodeo Rodeo’s history of rodeo begins with the local ranch hands and cowboys competing with and against each other for bragging rights. The pride in competition was only surpassed by the quality of the horses they rode to compete on. Rodeo Rapid City’s Ranch Rodeo begins with preliminary rounds at 10 a.m. Monday, Feb. 3, at Rushmore Plaza Civic Center. The format will consist of four-man teams competing in three preliminary events. First place in each event will pay $500 and the chance to advance to the finals. The top teams will advance to the final round at 7:30 p.m. A Calcutta for the finals teams will be held in the Rushmore Plaza Civic Center’s Cowboy Bar at 5 p.m. The finals will
Chancey Williams will perform at the Black Hills Stock Show Stampede. Courtesy photo
Live music part of Black Hills Stock Show Favorite musical artists will headline this year’s Black Hills Stock Show and Rodeo. Chancey Williams and the Younger Brothers Band will perform at the Black Hills Stock Show Stampede. The event is set for 7 p.m. Friday, Feb. 7, at the James Kjerstad Event Center. They will perform with Corb Lund. The Boots and Beer Festival set for Saturday, Feb. 8, will feature two performances. Flannel will take the stage at 7:30 p.m., followed by the Judd Hoos band at 9:30 p.m. Attendees at the Boots and Beer Festival must be at least 21 years of age.
Judd Hoos band
Judd Hoos started off 2019 in a cabin recording its newly released EP “We Were Young.” A Nashville producer helped craft the new EP, a follow up to the band’s iTunes chart topping album, “Music In The Dark”, featuring “Breathe In”, “Say My Name”, and “Billboard.” The band’s 2019 calendar encompassed 120 dates booked across 10 Midwest states including a week of headline shows booked at the 2019 Sturgis Motorcycle Rally. Shane Funk, Chris Hornick, Andy Young, Tyler Bills, and Devin Bills comprise the rock band that started in 2004 in Sturgis.
Flannel
Patrick Roberts, Danny Delange, James Dittman, and
Joshua Kenner comprise the band, which specializes in 1990s music from Weezer to Britney Spears. Fun is the name of the game for Flannel. The website proclaims nothing but sing-alongs.
Chancey Williams
Williams has a Rocky Mountain Country Music Association Entertainer of the Year honor to his credit. Albums include “Rodeo Cold Beer,” with singles including “Down With That.” He was raised on a ranch near Moorcroft, Wyo., and credits a strong family background and work ethic for everything he has. Williams’ parents avidly supported his musical dream but also put great emphasis on education. He has a total of four degrees, including a bachelor’s degree in political science and a master’s degree in public administration from the University of Wyoming. He has performed at Cheyenne Frontier Days, plus the National Finals Rodeo. He is one of only two to ride in the rodeo and play there as a major entertainer. The band also features Travis DeWitt, Wyatt Springsteen, Brooke Latka, and Jack Robbins. “We just love to play, travel, record our music, and represent the great state of Wyoming,” Williams said. “It’s just in our blood; I can’t imagine doing anything else.”
Courtesy photo consist of three progressive events with the top three places being paid out in the overall average.
One elite competitor will receive the Top Hand award, and one horse awarded the title of Top Steed.
History of Black Hills Stock Show In 1958, members of the Rapid City Chamber Ag Committee had a meeting at Rapid City Laundry to discuss a plan for the future that would incorporate rural lifestyles into the urban community of Rapid City. It was at that laundromat the first plans for the Black Hills Winter Show were formed. At that time, only 12 percent of the population lived on farms or ranches. The concern was that, someday, the rancher would be an endangered species as many were moving away from the farm and ranch and into cities such as Sioux Falls and Rapid City. With the hopes of protecting agricultural communities and lifestyles, organizers committed to preserving the Western heritage in the state of South Dakota. The first Black Hills Winter Show was held in 1959 at the Central States Fairground’s Soule Building. A total of 91 head of livestock entered in three breeds of cattle: Angus, Hereford, and shorthorn. Ranchers from around the region were able to showcase their livestock with the unique show and sale format, socialize with fellow ranchers, and market their breeding program at the end of January. The show was a testament to community support of the livestock industry. Multiple events were held throughout town such as a fashion show at the Arrowhead Country Club, 16 vendors in the Alfalfa Palace, and a cattleman’s pancake feed at a downtown restaurant in addition to the livestock shows. Businesses donated supplies and resources to support the event. The Ellsworth Air Force Base supplied engine heaters to heat the cold Soule Building during the shows. The event was a quick success. The following year, there were 112 head of cattle exhibited with 54 Herefords averaging $591.34. It continued to grow year after year, and the Shorthorn World predicted the future by writing, “The Black Hills Winter Show is going to grow because it is held in cattle country.” In 1966, the first buffalo sale started in conjunction with the event at Custer State Park buffalo corrals. This was also the time the most noticeable change happened. The Rapid City Chamber Ag Committee passed the reins of the Black Hills Winter Show over to the Black Hills Exposition
(Central States Fair, Inc.). During the transition, the name changed to what we know it as today: the Black Hills Stock Show. Along with the success of the livestock shows, a horse sale was added to the event in 1973. By 1976, newspaper headlines were raving over the success of the horse sale as 33 head of horses totaled $17,945. Today’s horse sale grosses more than $1.2 million with the 2017 top-selling horse selling for $25,000 to a buyer from Washington. In 1978, the Black Hills Stock Show added a rodeo at the new Rushmore Plaza Civic Center. Lacroix Hall would soon be home to the Horse Sale, and in 1980, the event officially moved all of the livestock shows, horse sales, and vendors to the new facility. Through the years, the stock show incorporated horse events utilizing Hart Ranch’s indoor riding arena. Today the arena is now home to Rapid City Christian High School. The Black Hills Stock Show allowed competitors to become familiar with the Black Hills area. Event producers would soon take notice of the destination for year-round events. The Central States Fairgrounds became a hub for agriculture competitions. Under the direction of the Pennington County Commissioners and the Central States Fair, Inc. a new indoor riding arena was created for the future of the Black Hills Stock Show and agriculture events in Rapid City. Today, the James Kjerstad Event Center is the horse capital of the Midwest. It houses national and regional shows year-round. These events prove to be an economic booster to the community as horse participants travel nationwide to the Rapid City destination to compete. In 2017, event producers that chose Rapid City as home paid out a total of $3.4 million. Building of the James Kjerstad Event Center also boosted the attendance of the Black Hills Stock Show. In 2020, horse events will start two weeks before the traditional stock show dates featuring
HISTORY Pg 5
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THE BLACK HILLS PIONEER/ BLACK HILLS STOCK SHOW & RODEO RAPID CITY
January/February 2020
20X High School Rodeo Showcase set for Feb. 2 The 20X High School Rodeo Showcase will begin at 1 p.m. Sunday, Feb. 2, inside the Rushmore Plaza Civic Center. This event features the top three high school rodeo competitors in 10 events from all four regions of the state. South Dakota’s top athletes will compete for scholarships, team travel funds from Farm Credit Services, and the Maynard Trophy Buckles. South Dakota Rodeo regions are Northwest, River Region, Southwest, and East. Events are bareback riding, saddle bronc riding, bull riding, tie down roping, steer wrestling, team roping, barrel racing, pole bending, goat tying, and breakaway roping. Rodeo personnel will include
announcer Will Rasmussen and PRCA Clown of the Year, Keith Isley. A special-guest appearance by the Young Living Percheron Hitch is also scheduled. Tickets are available at www. gotmine.com; 1-800-GOT-MINE; at the Rushmore Plaza Civic Center box office and kiosks; A High School College Fair is available to all high school rodeo athletes from 9:30-11:30 a.m. that day. It is free to the public. The fair in the Barnett Arena south balcony is an opportunity for any high school rodeo athlete to visit with National Intercollegiate Rodeo Association coaches from South Dakota, North Dakota, Iowa, Oklahoma, and Wyoming.
Pioneer file photo
Mounted Shooting Association competition returns to Rapid City Cowboy Mounted Shooting is one of the nation’s fastest growing equestrian sports. Contestants compete in this fast action timed event, using two .45 caliber single action revolvers each loaded with five rounds of specially prepared blank ammunition. Dressed in 1800s Western clothing, they do their best to hit all 10 balloons, as any missed balloon is a 5-second penalty. Competitions are scheduled for 10 a.m. Thursday, Feb. 6 and Friday Feb. 7, at the Rushmore Plaza Civic Center. They are free to the public. A Mounted Shooting shoot-off will be held Friday, Feb. 7, during the 7:30 p.m. PRCA Rodeo Rapid City performance. Cowboy mounted shooting welcomes any level of rider, featuring ladies’ level 1-6 and men’s level 1-6. It has a variety of levels of competition for everyone.
Pioneer file photos
January/February 2020
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THE BLACK HILLS PIONEER/ BLACK HILLS STOCK SHOW & RODEO RAPID CITY
All-American Sheep Day highlights mutton industry This year’s Black Hills Stock Show is going to the sheep on Thursday, Feb. 6, with the All-American Sheep Day. Events include the National Sheep Shearing Championships, the North American Sheep Dog Trials, Mutton Bustin’, vendors, and educational seminars at the James Kjerstad Event Center at the Central States Fairgrounds. Top billing for the day belongs to the North American Sheep Dog Trials. These trials are a timed competition requiring a handler to communicate with his or her dog to quickly pen a flock of sheep. Dog handlers will compete for $5,000 in prize money.
from Pg 3
HISTORY horse shows, roping futurities, and a team sort. Main attractions will include the Official Ranch Rodeo, Broncs for Breakfast, North American Sheep Dog Trials, National Sheep Shearing competition, Boots and Beer Festival, and Stock Show Stampede concert. Black Hills Stock Show General Manager Ron Jeffries said events at the James Kjerstad Event Center paid out between $65,000 and $100,000 in 2019. Total gross sales for all events last year included roughly $1 million for livestock shows. Jeffries said horse show sales have also eclipsed the $1 million mark the last few years. Due to the addition of these events, Black Hills Stock Show attendance has grown from the once 150,000 guests to approximately 300,000 attendees. The business model of the Stock Show is simple: create multiple events that support the integrity of the agriculture industry. “South Dakota is completely dependent on ag,” Jeffries said. “Certainly, ag has a massive economic impact on
The event will start with the preliminaries at 11 a.m., and the top qualifiers will advance to the finals at 7:30 p.m. The National Sheep Shearing Championships will once again partner with the sheep dog trials in which men and women from across North America will compete. Top finishers will advance to represent the United States at the 2020 World Finals. Sheep shearers will start their clippers at 10 a.m. and go until around 3 p.m. Sheep riders from ages 3 to 6 years will compete in the Mutton Bustin’ at 7 p.m. Youngsters will have the opportunity to win trophies and prizes. Rapid City as well.” Jeffries said Rapid City is looking for upticks in the economy going into this year’s Stock Show. The event that once started in the unheated Soule Building at the Central States Fairgrounds now hosts multiple events throughout the city. The community support allows for guests traveling from the 13-state region to attend an event at the Rushmore Plaza Civic Center, James Kjerstad Event Center, art exhibits at the Dahl and Journey museums, seminars and business conferences at multiple hotels, plus socials at The Prairie Edge. It’s not just a livestock show, a horse show, rodeos, vendors, or youth events. It is the combination of all things Western and the cooperation of the Rushmore Plaza Civic Center, Rodeo Rapid City, and the Black Hills Stock Show that makes this event successful. Individually, these events would not have the longevity, but together, they are the recipe for the fourth-largest Stock Show in the nation following the Houston Livestock Show, San Antonio Stock Show, and the National Western Stock Show in Denver. All three of those are located in population bases exceeding the state of South Dakota.
Black Hills Stock Show & Rodeo Special Edition is produced by the Black Hills Pioneer newspaper 315 Seaton Circle, Spearfish, SD, 57783 (605) 642-2761, (800) 676-2761 www.bhpioneer.com Letitia Lister, publisher Mark Watson, managing editor Sona O’Connell, advertising manager Katie Hartnell, layout The publisher will not be responsible or liable for misprints, misinformation or typographic errors herein contained. Publisher also reserves the right to refuse any advertising deemed not to be in the best interest of the publication. © 2020 BLACK HILLS PIONEER, all rights reserved.
Pioneer file photo As we celebrate the 62nd annual Black Hills Stock Show and Rodeo, we reflect on the past but celebrate the future. This year’s stock show brings new events and a new generation. The livestock shows are still the cornerstone of the stock show, with a total of 430 head of livestock selling in 10 different breeds.
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Sales that once totaled $65,650 now have a total sale gross of more than $2 million (roughly $1 million from livestock shows, and more than $1 million from horse shows). Events such as the Boots and Beer Festival and the Black Hills Stock Show Stampede Concert are geared to entice the younger demographic to attend.
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THE BLACK HILLS PIONEER/ BLACK HILLS STOCK SHOW & RODEO RAPID CITY
January/February 2020
Jim Reed and Painter family to be honored at Pioneer Awards This year’s BHSS Pioneer Awards Breakfast event will start at 8:30 a.m. Saturday, Feb. 1, at the Hilton Garden Inn. Profiles follow.
Jim A. Reed
Jim A. Reed was born on a ranch near Oshkosh, Neb., and graduated from high school in Fort Pierre in 1956. He then served in the Navy aboard the USS Bennington from 1956 to 1960. Reed started his brand inspecting career in 1960 and served the Brule, Chamberlain and Winner areas until 1963. In 1964, he went to Wyoming and was the main inspector at both Stockman’s and Torrington Livestock Sale barns. In 1974, he went to work for Jim Holloway, taking him to the open market in Sioux Falls Stock Yards in South Dakota. Jim was the last inspector as the inspection program ended in 1976. He then worked on a series of ranches including Mike Madden’s; the S Bar B in Chinook, Mont.; and one in Harrisburg, Neb. Reed returned to the Black Hills in 1985 and worked as the main inspector at the Belle Fourche, St. Onge, and Sturgis sale barns. He called Belle Fourche his home. He served as chief brand inspector for South Dakota Stockgrowers from 1992 to 2008. Reed worked endlessly on behalf of ranchers
Jim Reed
RIDING FOR THE BRAND By Ray Pepin, St. Onge, S.D.
(This poem was written with Jim Reed in mind)
We have a code of ethics Out here in the West: When you go to work for someone You give it all, you know, your best! It’s a sense of pride and honor That’s been handed down for years. But some of us are forgetting it Or at least, that’s how it appears. We’re no different from others Till you put us to the test Because “Riding for the Brand” Is a moral belief, here in the West! And when it comes to Jim Reed We stand behind our man Because he has spent his life “Riding for the Brand!” I’ve watched him at work Brand inspecting stock. He is like a pillar He’s solid as a rock. Jim has inspected a lot of stock Roping and clipping strays Just to be sure the right producer Receives his fair pay. So you better be careful When you start casting stones, Because a man who Rides for the Brand Never Rides Alone.
and livestock producers preventing theft and returning animals back to their rightful owners. Reed is a lifetime member of South Dakota Stockgrowers. The group honored him in 2001 for his many years of dedication to the cattle industry. He also received the 2007 Black Hills Stock Show AgriBusiness Person of the Year award.
Painter family
The Painter family began its ranching legacy on the Little Missouri River in South Dakota back in 1885 when Lewis Levi Painter trailed in a herd of cattle with the CY Cattle Company out of Wyoming. Lewis was the head horse wrangler and homesteaded on the east side of the Little Missouri River, where the ranch headquarters are to this day. Lewis married May Bovell in 1902, and the couple had three sons: Joe, Fred, and Preston. The Painter sons attended elementary school in a small schoolhouse a few miles north of the ranch headquarters. May was the first teacher at this schoolhouse resulting in the school being named “Painter School.” One of the Painter sons, Joe, attended Black Hills Normal School (presently knows as Black Hills State University or BHSU) where he met Mildred Ellis. The two were married in 1927 after graduation. They moved back to the family ranch where they had four children: May Ruth, JoAnne, Dolly, and Paul. In 1955, Joe and Paul bought out Preston’s share of the ranch, an expansion that commenced Painter’s Inc., which still exists today. Paul attended Colorado State University, where he met Marilyn Scott. The two married in 1956 and had four children: Laurie, Cindy, Joe Scott, and Judy. Joe Scott’s family remains on the homestead today. Laurie and her family still ranch south of the main place near Harding, S.D. Cindy ranches with her husband in Gillette, Wyo. Judy and her family operated a horse ranch in Paradise, Texas. Like the generations before him, Joe Scott also attended college at BHSU where he met Cindy Schutt. They were married in 1983 after graduating and had three children: Jessica, Paul Jay, and Joey. The family continued to work the family ranch and purchase enough surrounding land to support future generations. Paul married LuAnn Evridge in 1975, and they ranched with Joe and Cindy until 1992 when Paul passed away unexpectedly. Joe and Cindy continued to ranch with LuAnn for several years until she semi-retired from the ranch and moved to Spearfish to the home that her and Paul had built. All the Painter kids attended Painter School at some point in their lives. The
Courtesy photo education the family gathered from Painter School led to many academic scholarships and awards throughout the years. The kids all played sports throughout their educational career: basketball, football, volleyball, and rodeo. The entire family loves to train horses and rodeo. The Paul Painter Family was inducted into the South Dakota Rodeo Hall of Fame as a Rodeo Family of the Year. Marilyn was the very first Miss Rodeo America back in 1955. Joe won the College Finals Rodeo in the team roping in 1982. Jessica, Paul Jay, and Joey all won all-around championships for the Great Plains Region in college along with winning several titles in 4- H, youth, high school, and amateur rodeos. Joey and Jessica followed in their dad’s footsteps in rodeo excellence; they won breakaway titles at the National College Finals Rodeo. Jessica also won back-to-back pole bending titles at the National High School Rodeo finals. Jessica, Paul Jay, and Joey each won all-around honors at the Elks Youth Rodeo in Sheridan, Wyo. The family has lost count of buckles and saddles won throughout the years. Jessica met her husband Casey at National American University in Rapid City. She got her master’s degree in business at BHSU, where she was the assistant rodeo coach. The two were married shorty after. They now have two children: Tommi Jo and Trey. They ranch on the original Joe and Mildred Painter Place, where the town of Gallup used to be. Paul Jay graduated from BHSU and then went to law school in Vermillion.
He presently works as an attorney in Louisville, Ky. Joey met her husband Taylor Williams at Black Hills State University. Upon graduation, the two were married. Joey continued to get her master’s in business, and the two ranch on the main homestead. They have one son, Landon. The family enjoys riding and training horses and takes pride in selling finished rodeo horses each year. During the summer, the ranch hosts team roping to help season their young horses. When they can get away from ranch work, they are found competing at rodeos, barrel races, and team ropings. The ranch today consists of Black Angus cow/calf pairs, grass yearlings, quarter horses, sheep and buffalo. The family takes pride in their cattle genetics, so the AI program has grown immensely over the years to include ate least 400 replacement heifers and around 175 hand-picked AI-sired mature cows. From these, they raise replacement heifers and bulls that are sold to the public and keep many for themselves to ensure a great herd. Throughout the years, they have built over 50 windbreaks and laid pipe for freshwater tanks to every pasture. They have subdivided or cross-fenced many of the pastures to improve grazing management and practice proper rotational grazing. The Painter Ranch was awarded the Harding County Conservation Family of the Year award in 2001. In 1895, the ranch was 160 acres with Lewis Levi Painter. Six generations later, the ranch is over 35,000 acres with an additional 30,000 leased acres providing for three families, and counting.
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THE BLACK HILLS PIONEER/ BLACK HILLS STOCK SHOW & RODEO RAPID CITY
BHSS Stockman Banquet & Ball Feb. 1 Four entities will be recognized at this year’s Black Hills Stock Show Banquet and Ball. This year’s event is set for Saturday, Feb. 1, at the Best Western Ramkota. The event will start at 6 p.m., with a social and banquet to begin at 7 p.m. A youth scholarship auction and music are also planned. John Hovde is the Horse Person of the Year. The Krebs Ranch, represented by Eldon and Louisa Krebs, will receive the Stockman of the Year honor. Rapid City-based Black Hills Embroidery will receive the AgriBusiness of the Year honor. John Powell is the newest member of the Silver Spur “Hall of Fame.” Individual tickets cost $70 apiece, with an eight-person table available for $560.
From top to bottom: Eldon and Louisa Krebs, John Powell, John Hovde, and Black Hills Embroidery. Courtesy Photos
Rodney Yost horsemanship clinician returns Rodney Yost is a fourth-generation South Dakota rancher who has been involved with the ranching and horse customs his entire life. He has been on horseback since he was a baby in diapers on his family’s ranch, started training ponies at the age of 10, and trained his first horse at the age of 13. Since then, Yost has become one of the top horse trainers and clinicians in South Dakota and throughout the Midwest. Over the past few years, he has instructed many horsemanship clinics and demonstrations for all ages and riding levels. His unique training style and sense of humor has made him a sought after horsemanship clinician throughout the United States and Canada. Yost is the first and only four-time champion of the Crosswinds Ranch Colt Training Challenge that is held at Michigan State University every spring, and he has won multiple Ranch Horse Colt Futurity competitions. He has become known for creating a relationship with his horses to produce
extremely supple, well-mannered, and responsive horses that are capable of many disciplines. Growing up in South Dakota, Yost developed a love for the land and livestock at an early age. This partnership with the ranching lifestyle has blossomed into a progressive mindset regarding his family-owned and operated Broadaxe Ranch, along with its expansive commercial cattle herd, and American Quarter Horse breeding and training program. What started out as a necessity of the Broadaxe Ranch operation, breeding and training their own horses for ranch use, Rodney Yost Horsemanship developed most naturally through many years of on-the-job learning and real life experiences of utilizing horses for everyday ranch work. For a horseman or horsewoman of any level to have the opportunity of an enjoyable and successful experience while on horseback, Yost believes it is clearly essential to have the correct tools and philosophy to enable all riders the ability to devel-
op a horse that can pull the throttle back to sit, relax, and go slowly at times, while likewise having the ability to step down on the gas pedal when needed in the heat of the action. Horses that have the training, foundation, and ability to make that distinction easily rise to the top and become the cream of the crop in all disciplines. Rodney Yost Horsemanship Demonstrations and RideAlong Clinics aim to demonstrate, teach, and enable everyone to have a variation of hypothetical tools, a common-sense training mindset, combined with the most elite training techniques. Along with Rodney’s personal learning experiences over the years, Rodney Yost Horsemanship works tirelessly to give all individuals insight regarding the natural instinct, thinking process, and behavior of a horse in an effort to “help the horse to teach itself.” His demonstrations are free to the public and will be held at 10 a.m. Saturday, Feb. 1 and Saturday, Feb. 8, at Rushmore Plaza Civic Center.
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THE BLACK HILLS PIONEER/ BLACK HILLS STOCK SHOW & RODEO RAPID CITY
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January/February 2020
PRCA Xtreme Bronc Match and Saddle Bronc Futurity planned Saddle bronc riders and horses will take center stage at 10 a.m. Wednesday, Feb. 6, with a Saddle Bronc Futurity in the Barnett Arena. Top stock contractors compete with two-horse teams made up of the future super star colts of rodeo: 5 years in age or younger. Riders also are being scored, with the top three cowboys from the futurity earning a spot in the 7:30 p.m. PRCA-sanctioned Xtreme Bronc Match. The PRCA Xtreme Bronc Match will feature 30 PRCA bronc riders against 30 of the top PRCA bronc horses with a three-man, sudden death short round to determine the champion. Riders will be competing for a $10,000 cash purse. Prize money won will count toward the 2020 world standings and a trip to the Wrangler National Finals Rodeo. Rodeo personnel
Pioneer file photo will include twotime Nominee PRCA Announcer of the Year, Will Rasmussen; and the most decorated barrelman in PRCA history, Keith Isley: 22-time selec-
tion as Clown of the Year, Coors Man in the Can, and Specialty Act of the Year. A special guest appearance from the Young Living Percheron Hitch is also planned.
January/February 2020
THE BLACK HILLS PIONEER/ BLACK HILLS STOCK SHOW & RODEO RAPID CITY
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THE BLACK HILLS PIONEER/ BLACK HILLS STOCK SHOW & RODEO RAPID CITY
January/February 2020
Will Rasmussen to announce at Rodeo Rapid City
Pioneer file photo
Black Hills Stock Show Team Roping Feb. 2 The Black Hills Stock Show Jackpot Team Roping event will begin at 9 a.m. Sunday, Feb. 2, at the James Kjerstad Event Center. Riders may enter at 9 a.m., with roping to start at 10 a.m. TRIAD numbers will be used to designate qualified ropings. Categories are: Open will run first. Riders may enter up to three times, $150 per rider. Fivesteer progressive after one go-round,
$500 per rider side pot, winner take all. Number 13.5 slide follows. Riders may enter up to four times, $75 per rider. Four-steer progressive after one goround, one-second up/down. Number 10.5 slide follows. Riders may enter three times or draw up to six partners, $120 per rider. Number 9.5 slide follows. Riders may enter three times or draw up to nine partners, $180 per rider.
Will Rasmussen announces some sport of rodeo and recently inducted of the biggest and best Professional into Montana’s Pro Rodeo Hall of rodeos in the United States. He has Fame. His mother was a timer and been chosen to announce his father an announcer. the Ram National Circuit One brother is a competitor, Finals Rodeo four times, while his youngest Flint is the Montana Circuit an eight-time PRCA Clown Finals Rodeo 19 times, and of the Year. announced the first-evRasmussen said the thrill er Wrangler Champions of announcing rodeos nevChallenge in Redding, Calif. er gets old. “It’s a great Rasmussen was chosen reward to have thousands to host the Cowboy Corral of people to respond posishow at the Thomas and tively to something that’s Mack in Las Vegas during happened and to know you the Wrangler National helped that along,” he addWill Finals Rodeo. He has Rasmussen ed.His trademark is his enbeen nominated for PRCA Announcer of the Year in thusiasm for the sport and 2018-2019. A smooth, easy-listening his ability to involve the entire audivoice, solid knowledge of rodeo and ence in each of the rodeo events. His a style that is both entertaining and commentary is down-to-earth, sprininformative are the mix of elements kled with rodeo facts and trivia that that make him one of the Professional make the show understandable and Rodeo Cowboys Association’s most enjoyable for veteran fans and firstpopular rodeo announcers. time enthusiasts. The Choteau, Mont. native’s love “My job is to educate the folks that of rodeo stems from his experience want to learn about the sport and to as the oldest child of the “Rodeoing inform the folks that are already edRasmussens:” a family in which just ucated….and to entertain everyone,” about everyone was involved in the Rasmussen said.
Chili Cook-Off set for Feb. 2 A beefy chili cook-off tasting event is set for noon Sunday, Feb. 2, at the Rodeo Zone Trade Show Stage inside the Rushmore Plaza Civic Center Ice Arena. All-you-can-eat public tasting costs $5 per person. All proceeds go to local charities.
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January/February 2020
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THE BLACK HILLS PIONEER/ BLACK HILLS STOCK SHOW & RODEO RAPID CITY
Black Hills Stock Show & Rodeo schedule
Friday, Jan. 31
9 a.m. • Black Hills Stock Show 2-Day Horse Sale preview, James Kjerstad Event Center. • Hutchison Western Stallion Row, James Kjerstad Event Center. Preview is set for 1:20 p.m. 10 a.m. • Cinch Trade Show, James Kjerstad Event Center • First Interstate Bank Animal Nursery, Rushmore Plaza Civic Center • Pro Health Western Art Show, Rushmore Plaza Civic Center • Rodeo Zone Trade Show, Kiddie Korral, & Young Living Percheron Hitch 11 a.m. • Back Stage with a Rodeo Clown, Rodeo Zone Noon • Regional Health presentation, Rodeo Zone 1 p.m. • Back Stage with a Rodeo Clown, Rodeo Zone 2 p.m. • Black Hills Stock Show 2-Day Horse Sale, James Kjerstad Event Center 3 p.m. • Live in the Zone talk show, Rodeo Zone
• Rodeo Zone Trade Show, Kiddie Korral, & Young Living Percheron Hitch, Rodeo Zone 11 a.m. • 4-H Youth Day Activities, Chamber of Commerce Beef Bust & Scholarship Luncheon, Central States Fairgrounds • Back Stage with a Rodeo Clown, Rodeo Zone Noon • Regional Health presentation, Rodeo Zone 1 p.m. • Back Stage with a Rodeo Clown, Rodeo Zone 1:20 p.m. • Hutchison Western Stallion Row, Central States Fairgrounds 1:30 p.m. • PRCA Rodeo, Rushmore Plaza Civic Center. Military Appreciation Day 2 p.m. • Black Hills Stock Show 2-Day Horse Sale, James Kjerstad Event Center 3 p.m. • Live in the Zone talk show, at the Rodeo Zone 4:30 p.m. • Rodeo autograph session, Rodeo Zone
5 p.m. • Triple R Tack Dummy Roping, Rodeo Zone
5 p.m. • Triple R Tack Dummy Roping, Rodeo Zone
7 p.m. • Merck stray gathering, James Kjerstad Event Center. Live music from Kenny Feidler & the Cowboy Killers follows at around 9:30 p.m.
6 p.m. • Stockman’s Banquet & Ball, Best Western Ramkota
7:30 p.m. • PRCA Xtreme Bulls, Rushmore Plaza Civic Center
Saturday, Feb. 1 8 a.m. • 4-H Youth Day Activities, Central States Fairgrounds • Show Rite Youth Beef Show, Rushmore Plaza Civic Center • Miss Black Hills Stock Show Queen Contest, horsemanship 8:30 a.m. • Black Hills Stock Show Pioneer Awards Breakfast, Hilton Garden Inn 9 a.m. • Black Hills Stock Show 2-Day Horse Sale, James Kjerstad Event Center • Hutchison Western Stallion Row, James Kjerstad Event Center 10 a.m. • Rodney Yost Horsemanship Clinic, Barnett Arena • Cinch Trade Show, James Kjerstad Event Center • First Interstate Bank Animal Nursery, Rushmore Plaza Civic Center • Pro Health Western Art Show, Rushmore Plaza Civic Center
7 p.m. • Roxor of the Black Hills Wild Bronc Ride, Central States Fairgrounds, followed by live music by Brandon Jones at 9 p.m. • Queen contests and coronation. 7:30 p.m. • PRCA Rodeo, Rushmore Plaza Civic Center
Sunday, Feb. 2 9 a.m. • Junior Queen autograph session, Queen Corral, Rushmore Plaza Civic Center • Boehringer Ingelheim Commercial Heifer weigh-in, Central States Fairgrounds • Open Jackpot team roping, James Kjerstad Event Center 9:30 a.m. • 20X High School Rodeo College Fair, Barnett Arena 10 a.m. • Boehringer Ingelheim Commercial Heifer Cattleman’s Breakfast, Central States Fairgrounds • Cinch Trade Show, James Kjerstad Event Center • First Interstate Bank Animal Nursery, Rushmore Plaza Civic Center • First Interstate Bank World’s
• • •
Smallest Rodeo, Rushmore Plaza Civic Center Pro Health Western Art Show, Rushmore Plaza Civic Center Rodeo Zone Trade Show, Kiddie Korral, & Young Living Percheron Hitch, Rodeo Zone Cowboy church with Susie McEntire & Mark Eaton, Rushmore Plaza Civic Center
11 a.m. • Boehringer Ingelheim Commercial Heifer Cattleman’s Heifer Show, Central States Fairgrounds Noon • Beefy Chili Cook-Off Testing, at the Rodeo Zone • Regional Health presentation, Rodeo Zone 1 p.m. • 20X Extreme High School Showcase Rodeo, Rushmore Plaza Civic Center • Boehringer Ingelheim “In’s and Out’s of Growing Old Gracefully” program presented by Dr. Rob Keene, Central States Fairgrounds 2 p.m. • South Dakota Auctioneers Association Bid Calling Contest, Rushmore Plaza Civic Center 4 p.m. • Open Jackpot Team Roping, Super Bowl Party, James Kjerstad Event Center 6 p.m. • Angus Show and Sale, Black Hills Angus Association Banquet, Rushmore Plaza Civic Center
Monday, Feb. 3 9 a.m. • Angus Show and Sale, Rushmore Plaza Civic Center. The sale will begin at 1 p.m. 10 a.m. • Cinch Trade Show, James Kjerstad Event Center • First Interstate Bank Animal Nursery, Rushmore Plaza Civic Center • Pro Health Western Art Show, Rushmore Plaza Civic Center • Rodeo Zone Trade Show, Kiddie Korral, & Young Living Percheron Hitch, Rodeo Zone • Rodeo Rapid City Ranch Rodeo preliminaries, Rushmore Plaza Civic Center. The calcutta will begin at 5 p.m., with the finals to begin at 7:30 p.m. 11:30 a.m. • BMS Educational Seminar, “Learn how the election year will impact your finances,” Rushmore Plaza Civic Center Noon • Regional Health presentation, Rodeo Zone 2:30 p.m. • BMS Educational Seminar: “Learn how the election year will impact your finances,” Rushmore Plaza Civic Center
3 p.m. • Live in the Zone talk show, Rodeo Zone 4:30 p.m. • Rodeo autograph session, Rodeo Zone
5 p.m. • Black Hills Gold Rush, Embryo Sale Social, Rushmore Plaza Holiday Inn. The sale will begin at 6 p.m. • BMS Educational Seminar: “Learn how the election year will impact your finances,” Rushmore Plaza Civic Center
Tuesday, Feb. 4 10 a.m. • Black Hills Stock Show Official Ranch Rodeo Preliminaries, Central States Fairgrounds. Calcutta is set for 6 p.m., followed by the finals at 7:30 p.m. A dance follows with music from the Mud Butte Band • Charolais Show, Rushmore Plaza Civic Center. The sale will begin at 1 p.m. • Cinch Trade Show, James Kjerstad Event Center • First Interstate Bank Animal Nursery, Rushmore Plaza Civic Center • PRCA Barrel Racing Slack, Rushmore Plaza Civic Center • Pro Health Western Art Show, Rushmore Plaza Civic Center • Rodeo Zone Trade Show, Kiddie Korral, & Young Living Percheron Hitch, Rodeo Zone 11:30 a.m. • BMS Educational Seminar: “Learn how the election year will impact your finances,” Rushmore Plaza Civic Center Noon • Regional Health presentation, Rodeo Zone 2 p.m. • PRCA Timed Event Slack, Rushmore Plaza Civic Center 2:30 p.m. • BMS Educational Seminar: “Learn how the election year will impact your finances,” Rushmore Plaza Civic Center 3 p.m. • Live in the Zone talk show, Rodeo Zone 4-7 p.m. • Whiskey and Tips Tasting, Rodeo Zone Trade Show. Admission is $20. 4:30 p.m. • Rodeo autograph session, Rodeo Zone 5 p.m. • BMS Educational Seminar: “Learn how the election year will impact your finances,” Rushmore Plaza Civic Center 6 p.m. • Black Hills Stock Show Official Ranch Rodeo calcutta
SCHEDULE Pg 13
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THE BLACK HILLS PIONEER/ BLACK HILLS STOCK SHOW & RODEO RAPID CITY
January/February 2020
Rodeo Rapid City PRCA Xtreme Bulls Tour set for January 31 The PRCA Xtreme Bulls Tour takes center stage at 7:30 p.m. Friday, Jan. 31, in the Rushmore Plaza Civic Center. This event will feature 30 top PRCA bull riding contestants competing against 30 of the top bulls in the world. More than $36,000 in prize money is at stake. Rodeo personnel will feature twotime PRCA Announcer of the Year nominee, Will Rasmussen; and the most decorated PRCA barrelman in history, Keith Isley: 22-time selection as Clown of the Year, Specialty Act, and Coors Man in the Can. A special guest appearance by the Young Living Percherons Hitch is also planned. Tickets are available at www.gotmine.com; 1-800-GOT-MINE; at the Rushmore Plaza Civic Center box office and kiosks; and Outdoor Rec at Ellsworth Air Force Base.
Pioneer file photo
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Pioneer file photo
Young living percherons to return They are called the “gentle giants.” Come see them up close and personal at Rodeo Rapid City from Friday, Jan. 31 through Saturday, Feb. 8, at the Rushmore Plaza Civic Center. This beautiful team of horses will be on display in the “Rodeo Zone”, located in the Ice Arena from 10 a.m. to 7 p.m. They will then be hitched up and make an appearance in the Barnett Arena during Rodeo Rapid City events, driven by Jason Goodman, percheron draft horse program manager. “We drive a six-horse hitch of perche-
ron geldings that range in age from 7 to 11 years of age. They average 18 hands in height and weigh 2,000 pounds each. The group of horses are Tuff, Mick Jagger, (the wheel team) Huey, Bode, (swing team) Rocket, Cyclone, (lead team) Preacher(the spare tire). We are looking for another good young gelding to add to our band of brothers,” Goodman said. Goodman has performed at Rodeo Rapid City in the past with the Specialty Act of the Year, Percheron Thunder. The Young Living Percheron Hitch will be traveling from their home in Mona, Utah.
January/February 2020 from Pg 11
SCHEDULE 7:30 p.m. • Black Hills Stock Show Official Ranch Rodeo finals, followed by music from the Mud Butte Band
Wednesday, Feb. 5 8 a.m. • Broncs for Breakfast, James Kjerstad Event Center. 9 a.m. • Hereford Show, Rushmore Plaza Civic Center. The sale will begin at 1 p.m. 10 a.m. • Broncs for Breakfast event • Saddle Bronc futurity, Rushmore Plaza Civic Center • Cinch Trade Show, James Kjerstad Event Center • First Interstate Bank Animal Nursery, Rushmore Plaza Civic Center • Pro Health Western Art Show, Rushmore Plaza Civic Center • Rodeo Zone Trade Show, Kiddie Korral, & Young Living Percheron Hitch, Rodeo Zone • Saddle Bronc Futurity, Rushmore Plaza Civic Center Noon • Regional Health presentation, Rodeo Zone 1 p.m. • KBHB Bucking Horse Sale, Rushmore Plaza Civic Center 3 p.m. • Live in the Zone talk show, Rodeo Zone 3:30-6 p.m. • Girls in Spurs “Ladies Night,” Rodeo Zone 7:30 p.m. • PRCA Xtreme Bronc Match, Rushmore Plaza Civic Center
Thursday, Feb. 6 8 a.m. • Red Angus Show and Sale, Rushmore Plaza Civic Center 10 a.m. • North American Sheep Dog Trials, James Kjerstad Event Center. Preliminaries start at 11 a.m., with mutton bustin’ at 7 p.m. and the finals to begin at 7:30 p.m. • Gelbvieh Show and Sale, Rushmore Plaza Civic Center • All-American Sheep Day, James Kjerstad Event Center • Cinch Trade Show, James Kjerstad Event Center • CMSA Mounted Shooting shootout, Rushmore Plaza Civic Center • First Interstate Bank Animal Nursery, Rushmore Plaza Civic Center • Pro Health Western Art Show, Rushmore Plaza Civic Center • Rodeo Zone Trade Show, Kiddie Korral, & Young Living Percheron Hitch, Rodeo Zone 11 a.m. • Shorthorn Show and Sale, Rushmore Plaza Civic Center
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THE BLACK HILLS PIONEER/ BLACK HILLS STOCK SHOW & RODEO RAPID CITY Noon • Regional Health presentation, Rodeo Zone, free admission 1 p.m. • Red Angus Show and Sale, Rushmore Plaza Civic Center • Freestyle bullfight competition, Rushmore Plaza Civic Center, free admission 2 p.m. • Gelbvieh Show and Sale, Rushmore Plaza Civic Center 3 p.m. • Shorthorn Show and Sale, Rushmore Plaza Civic Center • Live in the Zone talk show, Rodeo Zone 4:30 p.m. • Rodeo autograph session, Rodeo Zone 6:45 p.m. • Touchstone Energy Safety Seminar, James Kjerstad Event Center 7 p.m. • North American Sheep Dog Trials mutton bustin’ 7:30 p.m. • North American Sheep Dog Trials finals • PRCA Rodeo, Rushmore Plaza Civic Center. This includes freestyle bull fighting and is the Tough Enough to Wear Pink performance
Friday, Feb. 7 9 a.m. • Limousin Show, Rushmore Plaza Civic Center. The sale begins at 1 p.m. 10 a.m. • Maine Anjou Show, Rushmore Plaza Civic Center. The sale begins at 2 p.m. • Cinch Trade Show, James Kjerstad Event Center • CMSA Mounted Shooting shootout, Rushmore Plaza Civic Center • First Interstate Bank Animal Nursery, Rushmore Plaza Civic Center • Pro Health Western Art Show, Rushmore Plaza Civic Center • Rodeo Zone Trade Show, Kiddie Korral, & Young Living Percheron Hitch, Rodeo Zone 11 a.m. • Back Stage with a Rodeo Clown, Rodeo Zone
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Noon • Regional Health presentation, Rodeo Zone 1 p.m. • Back Stage with a Rodeo Clown, Rodeo Zone 1 p.m. • Freestyle bullfight competition, Rushmore Plaza Civic Center 3 p.m. • Live in the Zone talk show, Rodeo Zone
SCHEDULE Pg 15
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THE BLACK HILLS PIONEER/ BLACK HILLS STOCK SHOW & RODEO RAPID CITY
January/February 2020
Pioneer file photos
Free style bullfighting to return In 1979, at the second annual Black Hills Stock Show Rodeo, an event was born that had never been seen before in rodeo. It was invitational free-style bullfight organized by Jim Sutton. Following the bull riding event, each bullfighter had a set time period to dance, fight and spin his way around a Mexican fighting bull trying to impress the judges and earn the most points to win the contest. The crowd loved it. There was a danger factor and thrill that kept people glued to their seats. And while no one wanted to see a bullfighter hurt, they didn’t
UCTIONS A 0 3 R E V O D SO FAR E L U D E H C S ST HALF IN THE FIR020! OF 2 • • • • • • • • • • • •
mind if they got banged around a little bit. The Wrangler Jeans Corporation sponsored the Wrangler Bullfight Tour starting in 1980. After a year of competition at major rodeos across the United States, the top six freestyle bullfighters were chosen to compete for a cash purse at the National Finals Rodeo. Over four consecutive days, each bullfighter battled the most aggressive bulls to see who could come up with the highest score to determine the World Champion. The rankest bulls were put together from
all across the nation. The tour lasted 20 years, ending after the 2000 NFR. In celebration of the 62nd annual PRCA Rodeo Rapid City, Sutton Rodeo will feature a Freestyle Bull Fight Competition. First-round action is set for Thursday, Feb. 6 at 1 p.m., and second round is at 7:30 p.m. Friday, Feb. 7. The finals will take place during the Saturday, Feb. 8 Rodeo Rapid City performance that begins at 7:30 p.m. Bullfighter competitors will each compete 40-70 seconds, trying to convince a judge their fight is best.
Keith Isley to serve as Rodeo Rapid City barrel man SOUTH DAKOTA & WYOMING
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When Keith Isley steps into the arena as the barrel man at Rodeo Rapid City, he will have an extra spring in his step. The ever-energetic entertainer has earned widespread recognition as one of the greatest entertainers in the Professional Rodeo Cowboys Association (PRCA). Isley joined the PRCA in 1995 and had only five rodeos booked. His status in the association grew in 1999, when he received the Specialty Act of the Year award. He has been nominated for more awards and earned wins, Keith but it is going to be hard to Isley top what happened to him in December 2009, 2010 and 2011. The PRCA honored the sport’s top personnel and rodeo committees at their annual awards banquet. Isley has left that banquet both years as the most decorated winner of the night with three buckles --- his fifth consecutive Clown of the Year, third Coors Man in the Can, and fourth Comedy Act of the Year. The year 2011 marked the third time he won these three awards the same year. He is currently a six-time Clown of the Year, six-time Comedy Act of the Year, five-time Specialty Act of the Year, and five-time Coors Man in the Can. The native of North Carolina is quick to give credit to the rodeo committees that hire him. While he may not be a nat-
ural born entertainer, he has embraced the challenge and developed routines that leave audiences wanting more. “I was really shy, and the audiences were intimidating,” Isley said. “I finally got comfortable with face paint, and baggy pants put a shield between me and the audience. I started telling jokes and when the audience reacted, I enjoyed that.” Isley’s career in the rodeo arena started as a competitor. He competed in bareback riding and bull riding as a teenager in junior rodeos. Bullfighting caught his eye a couple of years later. At that time, bullfighters were expected to do comedy as well. He found his niche and now entertains rodeo crowds across the country as the barrel man and with his specialty acts. His ability to train animals is well known. Isley has learned to work the crowd and spends every second in the rodeo arena doing his best to make sure that every audience member has a good time. “After being in this business for over 34 years, I still get nervous he said. “Then when you see the people react to the things you do, it’s very rewarding.” He will be gauging the reactions of the fans at Rodeo Rapid City and doing his best to show them why he is one of the most decorated entertainers in the PRCA.
January/February 2020
THE BLACK HILLS PIONEER/ BLACK HILLS STOCK SHOW & RODEO RAPID CITY
Pioneer file photo from Pg 13
SCHEDULE 4:30 p.m. • Rodeo autograph session, Rodeo Zone 5 p.m. • Triple R Tack Dummy Roping, Rodeo Zone 5:30 p.m. • Pro Health Quick Draw art contest and auction, Rushmore Plaza Civic Center. Auction, viewing, and people’s choice voting begin at 6:30 p.m. 7 p.m. • Stock Show Stampede, James Kjerstad Event Center. Chancey Williams and the Younger Brothers Band with Corb Lund will be in concert 7:30 p.m. • PRCA Rodeo, Rushmore Plaza Civic Center. This includes freestyle bullfighting and mounted shooting
Saturday, Feb. 8 8 a.m. • Simmental Show, Rushmore Plaza Civic Center. The sale will begin at 1 p.m. 10 a.m. • Cinch Trade Show, James Kjerstad Event Center • Rodney Yost Horsemanship Clinic, Barnett Arena • First Interstate Bank Animal Nursery, Rushmore Plaza Civic Center • Pro Health Western Art Show, Rushmore Plaza Civic Center • Rodeo Zone Trade Show, Kiddie
•
Korral, & Young Living Percheron Hitch, Rodeo Zone Chi-Influence show, Rushmore Plaza Civic Center. The sale will begin at 3 p.m.
11 a.m. • Back Stage with a Rodeo Clown, Rodeo Zone Noon • Regional Health presentation, Rodeo Zone 1 p.m. • Back Stage with a Rodeo Clown, Rodeo Zone 1:30 p.m. • PRCA Rodeo, Rushmore Plaza Civic Center. This includes freestyle bullfighting 3 p.m. • Live in the Zone talk show, Rodeo Zone 4:30 p.m. • Rodeo autograph session, Rodeo Zone 5 p.m. • Triple R Tack Dummy Roping, Rodeo Zone 6 p.m. • Hubbard Feeds Supreme Row, Rushmore Plaza Civic Center 7 p.m. • Boots and Beer Festival, Central States Fairgrounds. Judd Hoos with Flannel will perform. Attendees must be 21 years of age 7:30 p.m. • PRCA Rodeo, Rushmore Plaza Civic Center. This includes the freestyle bullfighting finals
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THE BLACK HILLS PIONEER/ BLACK HILLS STOCK SHOW & RODEO RAPID CITY
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