Melissa Russell - Listing Presentation - RSF FINAL with core pages 6-11-26
Hello!
For those who are considering selling their home, the real estate market presents a variety of challenges. Preparing the property for sale, identifying a qualified buyer, negotiating the contractual elements of an offer and navigating through the escrow process are some examples of critical points where the assistance of a professional is an invaluable advantage.
My goal is to help guide you through this process.
Please find the enclosed pieces of information, which give background regarding my experience and that of my company, as well as specific examples of what we do to get homes sold for the highest price possible.
I look forward to the opportunity of having a conversation with you regarding your particular situation and how we might help you achieve your goals.
Sincerely,
Melissa Russell
MELISSA RUSSELL
Melissa is a San Diego native with deep-rooted expertise in the San Diego real estate market, representing buyers and sellers across San Diego County She specializes in luxury homes, coastal properties, and high-end real estate, with a strategic focus on premier communities including Rancho Santa Fe, Del Mar, Solana Beach, La Jolla, Carmel Valley, Encinitas, and Carlsbad, as well as sought-after inland areas such as Scripps Ranch, Rancho Bernardo, Fallbrook, and Escondido
A trusted San Diego Realtor and relocation specialist, Melissa works extensively with clients moving to or from Southern California Known for her ability to listen intently, manage complex transactions with precision, and negotiate with confidence, she delivers a seamless, conciergelevel experience. Her commitment to exceptional results has built a strong referral-based business, and she is grateful for the continued trust of her clients and their referrals.
MelissaRussell@bhhscal.com
FAIRBANKS RANCH 16236 San Dieguito Road #5-10
Rancho Santa Fe, CA 92067
RANCHO SANTA FE VILLAGE 6105 La Granada
Rancho Santa Fe, 92067
LIC#01360240
Melissa holds a degree in Journalism and Spanish from San Diego State University and brings a background in marketing and advertising, allowing her to effectively position properties and maximize exposure As both a homeowner and real estate investor, she offers valuable insight into buying and selling residential, land and investment properties
Deeply connected to the lifestyle she represents, Melissa enjoys horseback riding, exploring local hiking trails, and discovering San Diego’s vibrant dining scene She actively supports organizations including the San Dieguito Riders Association, Encinitas Trails Coalition, Del Mar Community Connections, the San Diego Zoo, the Rancho Santa Fe Senior Center, and the Rancho Santa Fe Historical Society.
EXCEEDING EXPECTATIONS
"I enjoyed working with you on the sale of my parents' home in Rancho Santa Fe The analysis and strategy you provided which resulted in 4 competitive bids, was remarkable At every step of the process, you made sure things were on track and your attention to detail helping us through the volume of forms made our work pretty easy ”
-Richard Klipstein
"You were an invaluable guide and ally to work with We appreciated your analysis of the dynamics of a changing real estate market and found it to be incredibly helpful. Your guidance and expertise during each step in preparing the house to be "buyer-ready" was essential”.
-Priscilla and John Hellweg
“Melissa did a fantastic job of making our home in Rancho Santa Fe show as well as possible. We appreciated her many positive attributes; she is personable, punctual, diligent and pays great attention to detail. It is without reservation that I give her my highest recommendation as a Real Estate agent ”
-William Bowman, M D
"Melissa, I wanted to take this opportunity to thank you for your outstanding representation and guidance throughout the process of selling our property at the Lexington Development in Carmel Valley The thing that impressed me the most was your ability to bring the appropriate set of people that would genuinely be interested in buying the property”
- Juan Estruch
"Melissa's execution throughout the entire transaction was flawless. Her communication skills are stellar. Selling a home tied to a family trust - especially involving five siblings with multiple stakeholders can be a delicate process. She navigated this with the utmost professionalism, grace and objectivity. The property was sold above asking price, with a strong backup offer to ensure our position was protected."
-Andrew Russell & James Russell, Del Mar Property Trustees/Sellers
QUA C O S & C ITIES
With an extensive background in Marketing and Advertising she ensures that the property receives optimal positioning and exposure. Melissa is uniquely qualified to strategically market & negotiate the highest price for your property.
Melissa hires, meets and pays a highly qualified Professional Photographer to showcase the property in the highest light, utilizing photos, video and a 3D tour of your home
Creates an attractive 4 Color Brochure and a 3D tour of your home
Includes a professional floor plan for prospective buyers
Places your property & photos on the MLS, & the Berkshire Hathaway HomeServices California Properties website, which associates with the leading real estate sydication sites
Places an introductory ad in the local newspaper
Melissa personally presents your property to all applicable Broker caravans, including Rancho Santa Fe, Encinitas, Del Mar, Vista-San Marcos, Carlsbad, Scripps Ranch, Rancho Bernardo, Escondido, Valley Center, Coronado, Ocean Beach, Pt Loma & La Jolla.
Personally presents your property at all applicable Berkshire Hathaway HomeServices California Properties office meetings.
QUALIFICATIONS & ACTIVITIES
Sends out 300+ customized postcards notifying clients & neighbors of your property listing.
Hosts the introductory public open houses and Broker Caravans
Emails your property listing to personal contact Realtors in areas including; Beverly Hills, Hollywood Hills, Brentwood, Pacific Palisades, Santa Monica, Pasadena, Los Feliz, Fresno, San Francisco & outside of California, including, Colorado, Texas, Louisiana, Florida, Arizona, Hawaii, New York, Virginia, Wisconsin, Mexico and Canada
Creates excitement, momentum and competition for your property, by coordinating activities including posting photos, inputting MLS property description and timing the first open house and caravan and Property Signage, most to happen within the first week of going active on the market
Places a regularly scheduled weekly call to you each week with activity updates for your home & market area. Records all showings, market activity & property feedback.
Negotiates on your behalf for the highest price, most qualified buyer & best terms for your situation.
THE VALUE OF STAGING
"A staged home will sell faster and for a higher price"
Many people think that "staging," means buying furniture and "adding" to rooms Actually, it's the opposite "Staging" is about opening up space, de-cluttering and re-arranging rooms so that they can be seen according to their original design For example, a dining room that is set up as a "play room", doesn't lend itself to the best use of the room
Besides clearing out "stuff " , there are aesthetic principles that are used in"staging", such as "grouping" items in "3's" and in varying heights Examples; Clear out bookshelves & leave a few chosen, unworn books, make sure all lighting is in operating condition and rooms are well lit. Most important, the entire house must be "Q Tip clean!"
Outdoor space is just as important. Putting in new sod, placing water hoses on holders, cutting back trees that may be blocking a view, staining wooden decks, freshly painting exteriors, replacing old screens and planting a few colorful plants are some suggestions that add to the value of the home. To get top dollar, maximize every inch of space!
Average Sale Price to Listing Price Results
Melissa Russell Listings 2006 to Present
Sold for 113% to 90% of List Price
A
Look At Some Of My Recent Sales
281 Stratford Court
1525 Knoll Park Glen
1100 Seacoast Drive #6
3455 Old Meadow Road
7345 Calle Cristobal #172 2072 Oxford Drive
17050 San Antonio Rose
3245 Rancho Arroba 12161 Santiago Road 6217 Village Green Drive 16893 Bellota
1753 Hummingbird Road 16657 San Salvador Court 12042 Lomica Drive 13764 Boquita Drive
16542 Casero Road
8320 Colina Fuerte 11261 Carmel Creek Road
4 Ocean view Avenue
181 Mangano Circle
693 Sweet Pea Place
5391 Harvest Run Drive
5403 Harvest Run Drive
10717 Elderwood Lane
623 Ocean VIew Avenue
10551 Oakbend Drive
2583 White Owl Drive 760 Requeza Street 1527 Walton
16049 Via Monte
835 Diamond Street 1049-1055 Grand Avenue 4540 Gienville Street 13139 Valewood Road
6224 Paseo Delicias
6151 Paseo Delicias #C 1531 Knoll Park Glen 14540 Glenville Street
6171 Paseo Delicias
16610 Bernardo Oaks Drive 5414 La Crescenta
17951 Avenida Alondra
6359 Lago Lindo
6335 Mimulus
7095 Rancho Cielo
6221 Mimulus
2531 Corbel Way
3826 Via Pasatiempo
18532 Corte Fresco
4766 Brighton
555 Front Street # 1105
1320 Chalcedony
5229 Avenida Maravillas
1378 Evergreen
13763 Mango Drive
2615 Ferdinand Road
7179 Ruane St
7826 Blackhawk Avenue
6077 San Elijo
14808 El Camino Real
4911 Narragansett
11686 Wannacut Place
6127 Paseo Delicias 11934 Lomica Drive
8780 Elden St
7575 Navigator Circle
822 Okra Court
3139 Cerros Redondos
5801 Loma Verde
18179 El Brazo
6429 Las Colinas
4350 Arcadia Drive
12871 Caminito Del Canto
17541 Los Eucaliptos
4514 Cape May
4911 Narragansett
8307 Corte Sasafras
THE FOREVER BRAND
“I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have? I don’t think you could find one.”
Warren Buffett Chairman and CEO Berkshire Hathaway Inc.
REPUTATION MATTERS
Aligning with one of the most powerful names in business can make all the difference when listing your home in a competitive market like Southern California.
At Berkshire Hathaway HomeServices California Properties, our goal is to make every transaction as special as you are. You can expect dedicated real estate experts and a brokerage that is with you every step of the way, guiding you through one of the biggest investments of your life.
THE SIGN OF CONFIDENCE
At Berkshire Hathaway HomeServices California Properties, we excel at bringing our listings to the attention of an engaged audience. We conduct vast amounts of business in Southern California’s communities, from single-bedroom condos to multi-million dollar estates. Our highly collaborative network of agents draw on each other’s skills, experience, and connections to better represent you, from your first home to your forever home and everything in between.
AN
EXEMPLARY
TRACK RECORD
DISTINGUISHED BY LOCAL EXPERTISE
VAST GLOBAL CONNECTIONS
ADVANCED TECHNOLOGY
PREMIER MARKETING STRATEGIES
A DEDICATED LEGAL TEAM
Berkshire Hathaway HomeServices California Properties agents receive support from our in-house legal team—one of the few of its kind among California brokerages. Specializing in real estate law, our attorneys are always available to assist with the intricacies of any transaction.
BETTER TOGETHER
Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.
Our exclusive network of world-renowned brands and proven marketing abilities gracefully brings buyers and sellers together every single day.
Berkshire Hathaway HomeServices
• 50,000+ agents
• 1,500+ offices | 49 states
• Offices in North America, Europe, Asia, Mexico and growing
Berkshire Hathaway HomeServices
California Properties
• Nearly 3,000 agents
• 50 offices | 5 counties
• More than $13 billion in sales volume
HomeServices of America®
Local real estate worldwide
Berkshire Hathaway HomeServices is part of a larger organization, HomeServices of America. This relationship allows us and our clients to benefit from their strength, stability, and steady growth.
Nearly 98.7% of our social traffic comes from Facebook advertising 6
BHHS.com - Where millions of potential buyers start their U.S. home search.
We strategically partner with powerful industry leaders to make sure your listing appears online where buyers are searching.
Realtor.com – A global site hosted by the National Association of REALTORS ® featuring listings from around the world.
Zillow.com – An industry-leading real estate and rental marketplace.
WorldProperties.com – Buyers can view more than 3 million listings worldwide.
Financial Times of London – We present our luxury listings to this highly affluent audience.
MansionGlobal.com – We advertise listings over $1 million in three global editions—English, Chinese, and Spanish.
WSJ.com – All our listings are displayed in the WSJ.com Real Estate section, as well as in WSJ Europe, Asia, Latin America, India, and CN.WJS.COM (Chinese, Japanese, Korean translations).
LuxuryRealEstate.com – Listings from agents and firms who list and sell in the top 10% of their market.
Juwai.com – The No. 1 real estate portal in China where buyers find homes abroad.
YOU DESERVE AN EXCEPTIONAL EXPERIENCE
Berkshire Hathaway, Inc. resonates with buyers and sellers as a trusted brand. Our name opens doors of opportunity, introducing your home to more buyers and an exclusive network of agents.
Berkshire Hathaway HomeServices California Properties is backed by one of the most respected names in the world. We know you deserve the same opportunities and dedication that are synonymous with our reputation.
We are here to find your perfect buyer.
“A home is one of the most important assets that most people will ever buy. Homes are
also where memories are made and you want to work with someone you can trust.”
Warren Buffett Chairman and CEO, Berkshire Hathaway Inc.
