BarbaraNeary_ListingPresentation_Updated_9.24.25

BARBARA NEARY Barbara Neary stands out as a top-selling real estate agent, ranked in the top ½ of 1% of Berkshire Hathaway HomeServices agents worldwide. With nearly 20 years of experience and over 175 successful transactions, Barbara possesses extensive knowledge of Santa Barbara’s diverse submarkets, including Montecito, Santa Barbara, Hope Ranch, Summerland, Carpinteria, and Goleta. As a third-generation Santa Barbara native, her intimate understanding of the local market is unparalleled.

Barbara’s deep community ties led her to host the Emmynominated television series “Selling Santa Barbara”, produced

by American Dream TV. Dedicated and passionate, Barbara invests 200% of her energy into each property sale, from initial goal-setting to closing. She also leverages her advanced negotiation skills to help clients achieve their real estate goals.

Luxury Collection Specialist (805) 698-8980 Barbara@NearyRealEstate.com NearyRealEstate.com 1170 Coast Village Road Montecito, CA 93108

Barbara has honed her communication, negotiation, and problem-solving abilities, making her a highly resourceful and effective agent. Clients consistently trust Barbara for her professionalism, sophistication, and discretion, complemented by her sense of humor. You can rely on Barbara Neary to provide exceptional service and results in the Santa Barbara real estate market.

EXPERIENCE & PROVEN SUCCESS •

Ranked in the top ½ of 1% of Berkshire Hathaway HomeServices agents worldwide

•

Possesses 20 years of real estate expertise

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Successfully closed over 175 transactions

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Host of the Emmy-nominated television series “Selling Santa Barbara”

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Certified Negotiation Expert

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Full-time real estate professional

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Third-generation Santa Barbara native

NO INTRODUCTION NEEDED Aligning with one of the most powerful names in business can make all the difference when presenting your home to an elite network of luxury buyers.

Berkshire Hathaway HomeServices Luxury Collection is a specialized global division established with one goal in mind: to deliver unrivaled customer service and superior knowledge of the luxury market. Our exclusive network of powerful relationships and proven marketing abilities gracefully brings buyers and sellers of luxury properties together.

R E P U TAT I O N M AT T E R S

A NAME REVERED WORLDWIDE

“

I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have? I don’t think you could find one.

Warren Buffett Chairman and CEO Berkshire Hathaway, Inc.

PROVEN RESULTS We know that performance and reputation matter. To better serve you, we are continuously improving the way we do business and earning recognition on local, national, and global levels.

Berkshire Elite California Properties ranks as the No. 2 brokerage in production nationwide and abroad2 among all Berkshire Hathaway HomeServices affiliates.

REAL TRENDS  HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides.3 Harris Poll Berkshire Hathaway HomeServices is the Real Estate Agency Brand of the Year and Most Trusted Real Estate Brand.4 Digital Marketing Recognition Our digital and influencer marketing campaigns have earned recognition from numerous industry-leading organizations thanks to our forward-thinking strategies and commitment to gain exposure for our clients and brand. We generated more than 4 million impressions in the past year, leading to increased awareness and web traffic for listings.

THREE ESSENTIAL STEPS TO MAXIMIZE PROPERTY VALUE

PREPARE your property for the market

PRICE your property strategically

MARKET your property effectively

PREPARE YOUR PROPERTY FOR THE MARKET FIRST IMPRESSIONS ARE EVERYTHING! Buyers decide within the first 8 seconds of seeing a home whether they are interested in buying it. Enhancing your home’s appeal can attract the largest number of potential buyers.

Follow these three steps to ensure your property shines for potential buyers:

PROFESSIONALLY CLEAN A deep professional cleaning welcomes buyers with a fresh look and feel. It ensures your home looks its absolute best for open houses and showings.

COMPLETE DEFERRED MAINTENANCE Schedule a pre-listing inspection and address any necessary repairs. This will give buyers confidence that the house is well-maintained, reducing their need for negotiation and ultimately netting you more from the sale.

STAGE INTERIOR & EXTERIOR Initial curb appeal is important. Stage both the interior and exterior of your property for significant benefits: •

81% of buyers find it easier to visualize the property as their future home

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Buyers are willing to pay up to 17% more for a staged home

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27% of buyers are willing to overlook property faults

PRICING STRATEGY CHOOSE THE RIGHT PRICING STRATEGY FOR YOUR PROPERTY

LIST PRICE IS ABOVE FAIR MARKET VALUE Buyers often hesitate if a property is priced 10% or more above its perceived market value, fearing they might offend the seller with a lower offer. Subsequently reducing the price and extended time on the market can make it appear less desirable or shopworn.

LIST PRICE IS AT FAIR MARKET VALUE Buyers will recognize the value, but may not feel the urgency to act quickly. While this strategy is less risky, it might result in a slower sales process.

LIST PRICE IS BELOW FAIR MARKET VALUE This strategy can attract immediate attention from buyers who perceive it as a great deal. This often leads to a bidding war, potentially driving offers above the asking price and resulting in a higher net proceeds.

PRICING STRATEGY

NUMBER OF BUYER SHOWINGS

EFFECT OF OVER PRICING ON SELLING PRICE AND TIME

LIST PRICE TRUE MARKET VALUE SALES PRICE

1

2

3

4

5

6

7

8

1

WEEKS ON MARKET

2

3

4

5

6

WEEKS ON MARKET

If your home is priced at fair market value, it will attract the largest number of potential buyers in the first few weeks. If a home is over priced, it will attract the fewest number of buyers looking to purchase a home.

IMPACT OF PRICE ON EXPOSURE AND VISIBILITY

+15% +10%

MARKET VALUE

-10% -15%

10%

30%

The percentage of potential buyers who will look for property

60% 75% 90% *Information obtained from National Association of Realtors from Move Sales, Inc. 5/30/24

HOW DO BUYERS FIND THEIR HOMES? REAL ESTATE AGENT

51%

INTERNET

29%

5%

FRIEND, RELATIVE OR NEIGHBOR

DIRECTLY FROM SELLERS/ KNEW THE SELLERS

4%

YARD SIGN / OPEN HOUSE SIGN HOME BUILDER OR THEIR NEIGHBOR

*Information obtained from The National Association of Realtors | 2025 Home Buyers and Sellers Generational Trends Report. 09/25/25.

TOP-OF-THE-LINE MARKETING VirTour Media is Berkshire Hathaway HomeServices California Properties dedicated marketing service, providing industry leading visual presentations of your home that will make it stand out in the crowd.

Inside/Outside Virtual Tours that lets buyers from all over the world explore your property comprehensively before requesting an in person showing.

Still Photography Top-of-the-line photos delivered expediently Aerial Photography Showcase your property from the sky. Licensed FAA pilots are trained to take exceptional shots.

Listing Videos A professional, high quality video tells a story like no other. Stunning short films are created for your property that are sure to catch a buyer’s eye.

Matterport Virtual Tours Matterport virtual tours allow buyers to explore your property in 360 degrees. Almost like you’re really there.

Floor Plans Stunning, accurate floor plans of your space are created, using the latest technologies on the market. Available in 2d or 3d.

Virtual Staging and Renovations The virtual staging team will transform any room into a masterpiece.

Sky Editing The editing team transforms cloudy weather into clear blue skies, and virtually enhances daylight photos to create stunning twilight images.

Property Websites The in-house development team will create stunning websites for your property. This will be a fully functioning, SEO-optimized website that separates you from the competition.

Property virtually staged

HOMESERVICES OF AMERICA® L O C A L R E A L E S TAT E W O R L D W I D E Berkshire Hathaway HomeServices is part of a larger organization, HomeServices of America. This relationship allows us and our clients to benefit from their strength, stability, and steady growth.

A NETWORK LIKE NO OTHER Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or in a foreign land.

More than 50,000 agents 1,500+ offices | 49 states Offices in N. America, Europe, Asia, Mexico & growing

Nearly 3,000 agents 50 offices | 5 counties More than $13 billion in sales volume

BHHSCALIFORNIA.COM

930,000 +

VISITORS ANNUALLY ⁷

20.8 MILLION +

IMPRESSIONS ANNUALLY ⁸

98.7% OF CONSUMERS SEARCH FOR THEIR HOME ONLINE ⁹

OUR LUXURY MARKETING EXPERIENCE DIGITAL MEDIA STRATEGY We drive affluent consumers to our website and luxury properties, generating qualified buyer leads for your home using evolving strategies, carefully crafted messages, and expert design across all digital platforms.

Our creative team collaborates to promote our brand and listings with • Geographical and behavioral digital advertising • An exclusive buyer-match network and listing alert dashboard • State-of-the-art social media resources • Strategic SEO implementation • Virtual tours and remote consultation • Exclusive listing opportunities • Influencer marketing • Professional listing image/video resources • 24/7 virtual web assistance • Email marketing

REACHING AN AUDIENCE OF AFFLUENT BUYERS We strategically partner with powerful industry leaders to expose your home locally and internationally.

FINANCIAL TIMES OF LONDON

SYNDICATION BerkshireHathawayHS.com Where millions of potential buyers start their U.S. home search, including the luxury demographic.

Realtor.com A global site hosted by the National Association of REALTORS® featuring listings from around the world.

WSJ.com Berkshire Hathaway HomeServices places significant luxury-property ads in all print and online editions of The Wall Street Journal. All Berkshire Hathaway HomeServices California Properties listings are displayed in the WSJ.com Real Estate section, as well as

WorldProperties.com Buyers can search more than 3 million listings worldwide and locate a broker who will collaborate with a broker in another country.

• WSJ Europe • WSJ Asia • WSJ Latin America • WSJ India • CN.WSJ.COM (Chinese, Japanese, Korean translations)

Financial Times of London We present our luxury listings to this highly affluent audience.

LuxuryRealEstate.com Listings from agents and firms who list and sell in the top 10% of their market.

MansionGlobal.com We advertise listings over $1 million in three global editions–English, Chinese, Spanish–with listings of at least $7 million showcased in editorial content.

Juwai.com The No. 1 real estate portal in China where buyers find homes abroad.

13,000 + CONNECTIONS TO MAJOR GLOBAL DISTRIBUTION NETWORKS ¹⁰

NEARLY 8.5 BILLION ESTIMATED VIEWS ANNUALLY¹¹

OUR LUXURY MARKETING EXPERIENCE PUBLIC RELATIONS STRATEGY Each home’s story is carefully curated, with potential exposure in • Los Angeles Times Hot Property • CurbedLA • The Wall Street Journal • Mansion Global • The Real Deal - Los Angeles • Hollywood Reporter • Variety • Local print and online publications • blog.bhhscalifornia.com • Social media/social media advertising For our high-profile clients, we operate with the utmost discretion, putting you in control of the details we share about your home and its story.

Print advertising remains a vital component of our marketing strategy for luxury properties. We take advantage of local listing exposure opportunities and the strong presence our brand has in national and global publications.

Tackling the Technology Challenge – page 46

PRINT MEDIA STRATEGY

www.rismedia.com June 2018 $6.95

HOMESERVICES OF AMERICA Ron Peltier, Chairman & CEO

PRINT ADVERTISING REMAINS A VITAL COMPONENT OF OUR MARKETING STRATEGY FOR LUXURY PROPERTIES.

HOMESERVICES

OF AMERICA: Delivering on Its Mission for 20 Years and Counting Ron Peltier, Chairman & CEO, HomeServices of America

Photo: David Sherman Photography

GLOBAL PUBLICATIONS We take advantage of local listing exposure opportunities and the strong presence our brand has in national and global publications.

POSTCARDS Distribution of information about our launch events is widespread and targeted, utilizing specialized mailing lists.

BROCHURES Custom property brochures highlight your properties amenites and unique features. These materials are distributed at all of our launch events.

E XC E PT I O N A L V I S I B I L I T Y FO R A N E XC E P T I O N A L B R A N D

VOLUME 06 EDITION 02 2016

WINGED WONDERS

THE BEST-IN-CLASS G280

DIVERSIONS SHANGHAI

LAUNCH EVENTS BROKER CARAVAN Local brokers tour your property and share pertinent details with their buyers before scheduling private showings. Many brokers schedule their buyers to preview the property during this same event.

OPEN HOUSES Open houses can significantly boost a property’s exposure to the public, enhancing the chance of interest from multiple parties. We promote this public event through advertisements, mail, email and social media.

EXCLUSIVE INVITATION-ONLY SOIREE We showcase the lifestyle your property affords with an early evening reception, featuring catering, music and festivities. This exclusive event targets luxury buyers and is promoted through various media platforms.

TELEVISION EXPOSURE RECEIVE ENHANCED NATIONAL REACH Gain national exposure by featuring your property on the Emmy-nominated show “Selling Santa Barbara,” hosted by Barbara Neary.

American Dream TV produces a lifestyle, culture, and real estate show that highlights various cities across the United States. Each episode emphasizes the local culture, attractions, and real estate markets. The “Selling Santa Barbara” segment provides an in-depth look at what makes our community unique, vibrant, and desirable for potential homebuyers.

American Dream TV has won seven Telly Awards for excellence in video and television and has also been nominated for multiple Emmy Awards. This recognition underscores our commitment to presenting authentic stories and featuring unique properties.

NOW STREAMING ON

EXCEEDING EXPECTATIONS

“

Barbara is a class act with a spectacular presence. Her knowledge, strategy and execution are a fine oiled machine. We enjoyed a successful and smooth sale thanks to Barbara’s team. We wouldn’t use anyone else to market and sell our home.

- Bob & Judy

“

Barbara’s efforts brought in multiple offers! I highly recommend Barbara as the entire process was amazingly easy, and all of it could not have gone any better. She organised all the inspections and staging so that when it was put on the market the sale went through in a matter of days! Barbara is extremely knowledgable of the current market conditions and helped me make decisions that made the complicated selling process seem simple and easy.

- Barney

“

Barbara provided a clear, comprehensive marketing strategy for our home so we felt confident. This triggered three buyers with solid offers within the first week of listing our home! She is honest, motivated, passionate and a joy to work with. She is committed to customer service and we would highly recommend Barbara to anyone interested in selling their home or estate.

- Christine & Chad

“

Barbara takes the time to get to know you and your needs. As your advocate, she goes above and beyond to give you accurate information required to make a sound decision. She provided professional and astute guidance. Barbara is a gogetter who works tirelessly for you to get the job done. I could not recommend her more highly.

- Veronica

“

Barbara rewrote the book on what it means to be a realtor. After the sale, she continues to help us in many ways. I trust her first among everyone I have worked with in the business and wouldn’t think of working with anyone else.

- Dan & Jenn

YOU DESERVE A LUXURY EXPERIENCE Berkshire Hathaway, Inc. resonates with affluent buyers and sellers around the world as a trusted brand. Our name opens doors of opportunity, exposing your home to an exclusive audience of elite buyers, courtesy of our customized luxury marketing strategies.

The Berkshire Hathaway HomeServices Luxury Collection is backed by one of the most respected names in the world.

A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.

Warren Buffett Chairman and CEO Berkshire Hathaway, Inc.

WE ARE 100% COMMITTED TO MAXIMIZING YOUR PROPERTY VALUE. LETS GET STARTED TODAY!

BARBARA NEARY (805) 698-8980 Barbara@NearyRealEstate.com NearyRealEstate.com 1170 Coast Village Road Montecito, CA 93108 DRE # 01491532

©2024 Berkshire Hathaway HomeServices California Properties (BHHSCP) is a member of the franchise system of BHH Affiliates LLC. BHHS and the BHHS symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. 1: 2020 BHHSCP Internal Report. Sold Properties By BHHSCP Sales Professionals. 2: Internal BHHS Reports for 2020 transactions. 3: The No. 1 ranking is derived from the REAL Trends 500 report on the country’s top 500 brokerages, based on units sold in 2020. REAL Trends - The Trusted Source for news, analysis and information about the residential real estate industry since 1987. 4: Berkshire Hathaway HomeServices received the highest numerical Equity Score and the highest numerical score relating to Trust and Love among Real Estate Agency brands included in the 2020 Harris Poll EquiTrend® Study, which is based on opinions of 39,100 U.S. consumers ages 15 and over surveyed online between January 1 and January 30, 2020. “Highest Ranked” was determined by a pure ranking of a sample of Real Estate Agency brands. 5: Repayment is due upon the close of escrow or 90 days, whichever shall first occur (Unless otherwise agreed upon in writing). 6: Pinnacle is powered by Zoom Casa Platform, a Delaware limited liability company unrelated to BHHSCP. BHHSCP makes no affirmative representation regarding increased value as a result of improvements or modifications made pursuant to Zoom Casa’s design team. For complete terms, conditions, and disclosures visit bhhscalifornia.com/pinnacle/termsandconditions. 7: Source: Google Analytics 11/19/2019-11/18/2020. 8: Source: Facebook Analytics, Google Display Network Analytics, and Influencer Marketing Reports 10/01/2019-09/30/2020. 9: Source: National Association of REALTORS® 2017 Profile of Home Buyers and Sellers. 10: 2021 Meltwater, Inc. 11: Estimated Number Of Views Based On Website’s Traffic of Press Coverage from 12/01/2019-12/31/2020, Meltwater, Inc. 12: ©The Charitable Foundation is a nonprofit 501 (c)3 real estate agent-run organization.