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It’s a sign of quality for luxury real estate.


Berkshire Hathaway, Inc., one of the most successful and respected business organizations in the world.

• According to the Forbes Global 2013 list, Berkshire Hathaway is the 8th largest public company in the world. •B  erkshire Hathaway is led by chairman and CEO, Warren Buffett who is often referred to as “the Oracle of Omaha”. •B  erkshire Hathaway employs nearly 300,000 people & owns approximately 100 companies including GEICO, Fruit of the Loom, Dairy Queen, Helzberg Diamonds, Benjamin Moore, Net Jets® & Shaw Industries. •B  erkshire Hathaway is the No. 1 company in Barron’s annual ranking of the world’s 100 most respected companies.


ADVANCED PROPERTY MARKETING SYSTEM Selling your home in today’s real estate market requires a better approach.

Assess

We begin with a detailed assessment of your local market, your property and competitive properties. Together, we will discover the unique value of your property.

Design

We bring the story of your property to life and design a winning strategy to really make your home stand out from the competition.

Implement

We implement your custom marketing plan across a wide variety of of the latest technologies - online, in print and in person

Measure

We carefully measure online showings, live showing feedback, market changes and new competition.

Optimize

As the market changes, we will work together to make decisions to improve the competitiveness of your property.


Assessing the property, the market, and the competition.

Property Infomation

Local Competition

Market Trends


Discovering the unique story of your property. Buyers with emotional connections pay more. • Does your property have a unique style? • What about the design and construction? • How would the builder or architect describe the attributes of the property? • Is it in a popular location? • Does the area have highly-rated schools? • Are there compelling neighborhood amenities? • Is it eco friendly or recently remodeled? • Is it a historic property or near a historic area? • What is the lifestyle story that would attract buyers?


Property condition and staging. The basics: • Clean and Repair • De-clutter • De-personalize • Neutralize

Engage the 5 senses: • Sight • Smell • Touch • Taste • Sound


Pricing strategy. The right pricing strategy will sell your property faster! • If you price too high, many potential buyers will not look at your property. • If you price too low, you may not get the highest return on investment. • It is critical you step out of the shoes of the seller and pretend you are a buyer to fairly assess your competitive positioning.


Pricing strategy.

ACTIVITY

The highest level of activity is when the property is new on the market.

1

2

3

4 TIME

5

6

7


Visual marketing. Yes, pictures really are worth a thousand words! And the quality of the pictures and other media is critical to effective property marketing.

Properties with high quality Professional photography sell for more! The Crown Jewel of Georgia Country Club

Classic grand South design located

on

large,

private

corner lot. Circular drive and two-story columns make elegant first impressions of this beautiful home. This high-quality original build has been well-maintained by original owner. A well-equipped gourmet kitchen opens to keeping room/breakfast room providing comfortable living space. Gorgeous stained wood cabinets and accents throughout. Expansive master suite on the main level and four large

1650 Club Drive • Atlanta, Georgia 30097

bedroom/bath en suites upstairs. Terrace level features media room. The backyard easily accommodates pool.

5 BEDROOMS | 7 BATHS | 4 KITCHENS MLS 5244000 | OFFERED AT $2,099,000

Proudly Presents

This Luxury Home Marketed By:

SUSIE SAMPLES

Luxury Collection Specialist CELL: 123.456.7890 BROKER OFFICE: 770.992.4100 SSAMPLES@BHHSGEORGIA.COM WWW.SSAMPLESHOMES.COM

Full-screen HD viewer


Visual marketing. We use beautiful rich media to bring your property to life - online and in print.

Full-screen HD viewer We utilize our exclusive video books for our visual marketing.


Visual marketing. We use the latest techniques in aerial photography.


Visual marketing. We utilize digital magazines for our visual marketing.


Online marketing advantage. The internet has dramatically changed the way buyers find properties.


Online marketing advantage.

Video listing syndication

THE TOP VIDEO WEBSITES

Single property websites

Changing Trends - How buyers first learned about the home they purchased: 2001

2006

2007

2008

2009

2010

2011 2012

2013

2014

Internet

8%

24%

29%

32%

36%

37%

40%

42%

43%

43%

Real Estate Agent

48%

36%

34%

34%

36%

38%

35%

34%

33%

33%

Yard Sign

15%

15%

14%

15%

12%

11%

11%

10%

9%

9%

Friend, Neighbor, or Relative

8%

8%

8%

7%

6%

6%

6%

6%

6%

6%

Print

7%

5%

3%

3%

1%

1%

2%

1%

2%

1%


Your listing on over 40,000 websites, video sites, social media sites and mobile sites across the world!


Online marketing advantage.

The #1 local website.


Online marketing advantage. Our local internet strategy

123 Main Street, Atlanta, Georgia 30305

Georgia Properties

Susie Samples

Single property websites optimized for Google searches and lead generation.


Mobile marketing.

We have an app for that.


Multi-channel advertising & branding. More ways to find properties than ever. It’s a Sign of Quality for Real Estate.

Georgia Properties

770.992.4100 BHHSGeorgia.com

WELCOME TO ATLANTA DECEMBER 10, 2013

Georgia Properties BHHSGEORGIA.COM | 770-992-4100


Multi-channel advertising & branding.

Georgia Properties

Digital Advertising Network Retail Kiosks - Interactive

Georgia Properties

krow teNadvertising gnisitrnetworks evdA latigiD Digital kiosks ratogas odstations, nI - skretail soiK liateR (interactive and indoor), and flat panel TV networks.


Multi-channel advertising & branding.

Your listing is placed on all LOCAL real estate company & agent websites.


Multi-channel advertising & branding.

Your listing is placed on national real estate websites.


Multi-channel advertising & branding.

Digital E-Flyer Campaigns


Print and advertising.

A Grand Residence

in geor gia co unt ry club

123 Luxury Lane • Atlanta, Georgia 12345 6 BEDROOMS | 6 FULL BATHS | 2 HALF BATHS MLS 1234567 | OFFERED AT $1,250,000

Proudly Presents Custom Print Materials


Print and advertising. 3476 PLEASANTVILLE LANE • ATLANTA, GEORGIA 30305

123 AppLegATe WAy, SuWAnee, gA 30097

Just Listed 3 bedrooms | 3.5 BATHS | $399,000

Windermere Golf Club. Charming two-story 3 bed 3 bath home with master suite downstairs. Beautiful front door leads to huge living room with fireplace great for family get togethers. Huge yard with fruit trees. Conveniently located to schools and shopping. Oxford Academy nearby. Call me today for more detials or to schedule a private showing.

Just Listed Susie Smith

DIRECT: 404-123-4555 • OFFICE: 404-123-4567 Susie@smith.com • www.SusieSmith.com

Just Listed

4295

123 Anywhere Street • Atlanta, GA 30305

123 Anywhere Street • Atlanta, GA 30305

PineviLLe Street Another Beautiful Home Listed by Prudential Real Estate Expert

5BR 5BA - Swim/Tennis, Views! Offered at $500,000

Susie Smith 404.000.0000

123 Anywhere Street • Atlanta, GA 30305

5BR 5BA - Swim/Tennis, Views! Offered at $500,000

123 Anywhere Street • Atlanta, GA 30305

Just Listed Postcard Campaigns

Susie Smith DireCt: 404-123-4555 OFFiCe: 404-123-4567 Susia@smith.com www.SusieSmith.com

5BR 5BA - Swim/Tennis, Views! Offered at $500,000

5BR 5BA - Swim/Tennis, Views! Offered at $500,000


Print and advertising. Atlanta Business Cronicle WELCOME TO ATLANTA DECEMBER 10, 2013

Georgia Properties BHHSGEORGIA.COM | 770-992-4100

Atlanta Homes & Lifestyles Magazine

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 crier.net                                                                                                                                                                                                    DHA, page        7                                                                                            ���                                                            The Marist  marathon girls    and the Wesleyan   meet  woody  boys swimmersheld at Georgia   COUNCIL Tech. It did Dunwoody rooted for  was all about , page 7 proud,     each other   the cheering bringing home (above).  For a wrap-up state in the meet    as both titles at Saturday's of the meet  and more Chamblee and   By Mary Dunphotos,   Crier photo: see For The Swint Hannah page 8. Crier   Wildner          t         ecrier.ne             www.th                                                         6, 2011   April                                             1976               since      ity                       the commun              Serving                                             Schaffner         of many     By John Crier      a was one             regarding For The      Mark Rafanino       with opinions           .       residents  Brookhaven           John Schaffner  of    city         Crier photo:  BUDGET       , page    , page 13  16  EN         BROOKHAV By Cathy For The Cobbs Crier

All in for

IN BRIEF...

each othe r at stat e

  

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Coun  ty agen

  

cies squawk

about prop osed

budget cuts

ton charter’



duces ‘skele Jacobs intro

                                                                           

Along

pollen, with the

for new city

en of Brookhav

Council okays the beauty 911 switch to ChatComm

Stanton By Sue Crier For the       

2012

Advertising Opportunities


Online advertising network.


Social network marketing.

Think of social media is like electronic word-of-mouth.


Social network marketing. The top video websites.

We create a YouTube video for your property.


Proactive marketing.

CLIENT RELATIONSHIPS

FEEDER NEIGHBORHOODS

REVERSE MARKETING TO CO-OP AGENTS

RENTERS & FIRST TIME BUYERS

LEADS FROM CO-OP AGENTS, ONLINE & REFERRALS

A reactive approach only reaches a small portion of potential buyers.

OPEN HOUSE OR NEIGHBOR EVENT

INTERNATIONAL BUYERS

SENIORS & BABY BOOMERS

Our proactive marketing reaches more potential buyers.

We reach more potential buyers with a proactive approach.


Marketing to international buyers. Multi-language Search Property searches in thirteen different languages. These powerful tools allow international buyers to search properties in their native language.


Marketing to corporate relocation buyers. Our company is the clear leader in the Greater Metro Atlanta area for corporate relocation services. We are the preferrefd relocation real estate provider for the majority of relocation management firms and many Fortune 500 companies. We support thousands of corporate relocation moves each year allowing us to bring more buyers and sellers together.


Marketing to local buyer’s agents. • Multiple listing services • E-marketing • Reverse prospecting • Office caravans and sales meetings • The buyer’s agent


Marketing to referral networks. Berkshire Hathaway HomeServices Global Network HomeServices of America Network RISMedia Real Estate Information Network Realty Alliance Network Real Trends Network Luxury Real Estate Network International MLS Network


Reports, feedback and trends. • Online Showing Reports • Property Showing Feedback • Local Market Trends and Competitive Data


Integrated real estate services.

H O M E WA R R A N T Y


We would be honored to sell your home!


BHHS Georgia Properties Luxury Collection Listing Presentation