BHHS Georgia Properties APMS Listing Presentation

Georgia Properties

How Berkshire Hathaway HomeServices Will Sell Your Home For The Maximum Value In The Shortest Time Possible

Berkshire Hathaway HomeServices

We Help Thousands Of People Buy Or Sell Their Home Every Year!

Berkshire Hathaway, Inc. • According to the Forbes Global 2013 list, Berkshire Hathaway is the 8th largest public company in the world.

• Berkshire Hathaway is led by chairman and CEO, Warren Buffett who is often referred to as “the Oracle of Omaha”.

• Berkshire Hathaway employs nearly 300,000 people & owns approximately 100 companies including GEICO, Fruit of the Loom, Dairy Queen, Helzberg Diamonds, Benjamin Moore, Net Jets® & Shaw Industries.

• Berkshire Hathaway is the No. 1 company in Barron’s annual ranking of the world’s 100 most respected companies.

Berkshire Hathaway is One of the Most Successful and Respected Business Organizations in the World.

Our Family Of Companies

Berkshire Hathaway HomeServices received the highest numerical Equity Score among Real Estate Agency Brands included in the 2014 Harris Poll EquiTrend® study naming us

2014 Real Estate Agency Brand of the Year.*

©2014 An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. *Berkshire Hathaway HomeServices received the highest numerical Equity Score among Real Estate Agency Brands included in the 2014 Harris Poll EquiTrend® Study, which is based on opinions of 41,806 U.S. consumers ages 15 and over surveyed online between January 3 and January 31, 2014. Your opinion may differ. “Highest Ranked” was determined by a pure ranking of a sample of Real Estate Agency brands.

Time Frame

Priorities

Objectives R.O.I.

Decision Process

Communications

Negotiating Strategies

We Begin By Defining Your Goals.

How Does Your Home Effectively Compete With Other Homes On the Market?

We Know That Advanced Marketing, Proper Condition, Staging Plus Market Pricing Achieve the Best Result.

SOLD

Georgia Properties BHHSGeorgia.com

Better approach. Proven results.

ASSESS

IMPLEMENT

We begin with a detailed assessment of your local market, your property and competitive properties.

Together, we will discover the unique value of your property.

OPTIMIZE

We implement your custom marketing plan across a wide variety of the latest technologies - online, in print and in person

DESIGN

We bring the story of your property to life and design a winning strategy to really make your home stand out from the competition.

As the market changes, we will work together to make decisions to improve the competitiveness of your property.

MEASURE

We carefully measure online showings, live showing feedback, market changes and new competition.

ADVANCED PROPERTY MARKETING SYSTEM

Every Property Has A Story!

Together, We Will Assess What Is Unique And Interesting About Yours.

Next, We Assess The Local Market Trends And The Competition In Your Market.

Better Information Leads To Better Decisions!

• Repairs/Upgrades • Staging

• Appraisal, Inspection & Home Warranty

ATTRIBUTES OF THE PROPERTY • Location / Area

• Style / Floor Plan • Amenities • Historic • Events • View

BELOW AVERAGE

& Neutralized)

OUT OF THE MARKET

AVERAGE

• Condition (De-Cluttered, De-Personalized

PRICING & PACKAGING

• Price & Incentives

BEST

PRICING AND PACKAGING

CHASING THE MARKET MARKET LEADER ZONE BEST

AVERAGE

VERAGE BELOW A

ATTRIBUTES OF THE PROPERTY

Together, We Develop A Winning Value Proposition So Your Property Competes Effectively.

Activity

1

2

3

4

5

6

Time

The Highest Level of Activity Is When The Property Is New On The Market.

7

Asking Price in Relationship to Fair Market Value

Percentage of Prospective Buyers Who Will Look at the Property

The Right Pricing & Packaging Strategy Will Sell Your Property Faster!

ASP速 Home Staging Sales Success Rate*

Avg Days on Market Before Sold* 145 Days

94% 29 Days

94% of ASP速 Staged Homes Sell on Average in 29 Days or Less

Days on Market - Non Staged Homes Days on Market - ASP速 Staged Homes

Condition & Staging Matter!

We Only Get One Chance to Make A Great First Impression.

A Picture Is Worth A Thousand Words.

We Use Beautiful Rich Media To Bring Your Property To Life - Online And In Print.

We Use The Latest Techniques In Aerial Photography

We Utilize Full-Screen HD Viewers For Our Visual Marketing.

We Utilize Digital Magazines For Our Visual Marketing.

We Utilize Our Exclusive Video Books For Our Visual Marketing.

Changing Trends - How did buyers first learn about the home they purchased.

Internet Real Estate Agent Yard Sign Friend, Neighbor or Relative Print/Other

2001 8% 48% 15% 8% 7%

2003 11% 41% 16% 7% 7%

2005 24% 36% 15% 7% 5%

2007 29% 34% 14% 8% 3%

2008 32% 34% 15% 7% 3%

2009 36% 36% 12% 6% 1%

2010 37% 38% 11% 6% 1%

2011 40% 35% 11% 6% 2%

2012 42% 34% 10% 6% 1%

2013 43% 33% 9% 6% 3%

NAR Profile of Home Buyers and Sellers

The Internet Has Dramatically Changed The Way Buyers Find Properties.

NAR Profile of Buyers Internet 43%

Print or Newspaper/Other 3%

Yard Signs 9% Real Estate Agent 33%

Home Builder 6% Friend, Neighbor or Relative 6%

We Will Expose Your Property To Over 40,000 Websites, Video Sites, Social Media Sites And Mobile Sites Across The World!

The #1 Local Website

123 Main Street, Atlanta, Georgia 30305

Georgia Properties

Susie Samples

Our Local Internet Strategy

Single Property Websites Optimized For Google Searches & Lead Generation.

Digital Advertising Network Digital Billboards

Georgia Properties

Georgia Properties

Digital Advertising Network Flat Panel TV Network

krowteN gnisitrevdA latigiD roodnI - sksoiK liateR

Digital Advertising Network Gas Stations • Retail Kiosks (Interactive & Indoor)

Your Listing Is Placed On All Local Real Estate Company & Agent Websites.

Your Listing Is Placed On The National Real Estate Websites.

The Top Video Websites

We Create A YouTube Video For Your Property.

Together, We Utilize Social Media to Attract Potential Buyers.

The Best Custom Local Mobile Real Estate App

text 12345 to 85377

Susie Samples

123.456.7890

Georgia Properties

404.234.4567 BHHSGeorgia.com

An independently owned and operated member of BHH Afiliates, LLC.

SusieSamples.com

We Utilize 24/7 Text Marketing and QR Codes To Attract Potential Buyers.

A Grand Residence

in geor gia co unt ry club

123 Luxury Lane • Atlanta, Georgia 12345 6 BEDROOMS | 6 FULL BATHS | 2 HALF BATHS MLS 1234567 | OFFERED AT $1,250,000

Proudly Presents

Custom Print Materials

3476 PLEASANTVILLE LANE • ATLANTA, GEORGIA 30305

123 AppLegATe WAy, SuWAnee, gA 30097

Just Listed 3 bedrooms | 3.5 BATHS | $399,000

Windermere Golf Club. Charming two-story 3 bed 3 bath home with master suite downstairs. Beautiful front door leads to huge living room with fireplace great for family get togethers. Huge yard with fruit trees. Conveniently located to schools and shopping.

Oxford Academy nearby. Call me today for more detials or to schedule a private showing.

Just Listed

Susie Smith

DIRECT: 404-123-4555 • OFFICE: 404-123-4567 Susie@smith.com • www.SusieSmith.com

Just Listed 123 Anywhere Street • Atlanta, GA 30305

123 Anywhere Street • Atlanta, GA 30305

4295

PineviLLe Street

5BR 5BA - Swim/Tennis, Views!

Offered at $500,000

123 Anywhere Street • Atlanta, GA 30305

5BR 5BA - Swim/Tennis, Views!

Offered at $500,000

123 Anywhere Street • Atlanta, GA 30305

Another Beautiful Home Listed by Prudential Real Estate Expert

DireCt: 404-123-4555 OFFiCe: 404-123-4567 Susia@smith.com www.SusieSmith.com

Susie Smith 404.000.0000

Just Listed

Susie Smith

5BR 5BA - Swim/Tennis, Views!

Offered at $500,000

5BR 5BA - Swim/Tennis, Views!

Offered at $500,000

Postcard Campaigns

WELCOME TO ATLANTA DECEMBER 10, 2013

Georgia Properties BHHSGEORGIA.COM | 770-992-4100

Atlanta Homes & Lifestyles Magazine

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 crier.net                                                                                                                                                                                                    DHA, page        7                                                                                                                                                       The Marist  marathon girls    and the Wesleyan   meet  woody  boys swimmersheld at Georgia   COUNCIL Tech. It did Dunwoody rooted for  was all about , page 7 proud,     each other   the cheering bringing home (above).  For a wrap-up state in the meet    as both titles at Saturday's of the meet  and more Chamblee and  

By Mary Dunphotos,   Crier photo: see For The Swint Hannah page 8.

Crier   Wildner          t         ecrier.ne             www.th                                                         6, 2011   April                                             1976               since      ity                       the commun              Serving                                             Schaffner         of many    

By John Crier      a was one             regarding For The      Mark Rafanino       with opinions           .       residents  Brookhaven           John Schaffner  of    city         Crier photo:  BUDGET       , page    , page 13  16  EN         BROOKHAV

By Cathy For The Cobbs Crier

All in for

IN BRIEF...

each othe r at stat e

  



Coun  ty agen

cies squawk

  

about prop osed

budget cuts

ton charter’

duces ‘skele Jacobs intro



for new city

2012

en of Brookhav

Advertising Opportunities

Council okays the beauty 911 switch to ChatComm

                                                                Stanton 

By Sue Crier     For the                                                                                                               along    the pond       ducks in week of April.      , but the first     everywhere weather in thephoto: Cathy Cobbs     Crier  and mild to go haywire     sinuses the sunset  be causing are enjoying  may    row     trees    in restaurant     The blooming  Parkway          Ashwood           Cobbs

By CathyCrier       For The                                                                                                                                                                                        er.net C       thecri     www.  FOOL g the   announcin   Club Drivemany, who failed   Dunwoody  incensed Day.   Signs along of the street April Fool's    re-repavingthat Friday was  2011 to realize   June 29,    

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   

     

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Presented by The Dunwoody Homeowners’ Association and Crier Newspaper Parade Date: Monday, July 4th

case Murder ges challen DA DeKalb

         1976    er      unity since     Schaffn           By John Crier g the comm          Servin For The                                                   Swint s         

By Mary William           and DickCrier                     For The                                                   , page 19                  TAXES                                           D. James          Robert                                                                                                               Swint    

By Mary Crier        For The                                                                            the          rily cleared         tempora    storm      a thunder Road.      after        shortly on Mt. Vernon        last weekend bell tower   Church picture      Catholic amazing       took thisthe All Saints          Greg Adcox d over          appeare    air. It                   Servin            g    the comm                 unity                since              19 

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 

Local Newspaper Advertising network

23,000 Homes & Businesses Weekly

— Since 1975

Local News, Community Information, Local Youth & High School Sports, Local Classifieds, Local Columnists and more...

• Dunwoody ranks as one of the top places to live in America, Fortune magazine

DIGITAL E-FLYER CAMPAIGNS

Online Advertising Network

Your Property Can Be Searched In 13 Different Languages.

Preferred relocation real estate provider for the majority of relocation management firms and many Fortune 500 companies. We support thousands of corporate relocation moves each year allowing us to bring more buyers and sellers together.

Berkshire Hathaway HomeServices Brings More Buyers To Our Listings.

We Attract Buyers By Leveraging Membership In The Most Exclusive Global Referral Networks.

Berkshire Hathaway HomeServices Global Network Platform

HomeServices of America

We reach more potential buyers with a proactive approach.

CLIENT RELATIONSHIPS

FEEDER NEIGHBORHOODS

REVERSE MARKETING TO CO-OP AGENTS

RENTERS & FIRST TIME BUYERS

LEADS FROM CO-OP AGENTS, ONLINE & REFERRALS

A reactive approach only reaches a small portion of potential buyers.

OPEN HOUSE OR NEIGHBOR EVENT

INTERNATIONAL BUYERS

SENIORS & BABY BOOMERS

Our Proactive Marketing Reaches More Potential Buyers.

We Support Local & National Charitable Organizations

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9. DOUGLASVILLE 3400 Chapel Hill Road Douglasville, GA 30135 678-391-0700

17. NORTHWEST 3475 Dallas Highway Marietta, GA 30064 770-421-8600

2. 85 NORTH/BRASELTON 4134 Hwy. 53 Hoschton, GA 30548 706-654-2086

10. DUNWOODY/SANDY SPRINGS 5481 Chamblee Dunwoody Rd Dunwoody, GA 30338 770-393-3200

18. NORTHEAST METRO ATLANTA 1551 Janmar Road Snellville, GA 30078 770-972-3811

11. EAST COBB 3775 Roswell Road, Ste. 200 Marietta, GA 30062 770-973-8822

19. PEACHTREE CITY 246 City Circle Peachtree City, GA 30269 770-487-8300

12. FAYETTEVILLE 320 W. Lanier Ave. Ste. 110 Fayetteville, GA 30214 770-719-9400

20. SMYRNA/VININGS 2900 Paces Ferry Rd., Building D Atlanta, GA 30339 770-379-8040

3. 400 NORTH/CUMMING 925 Sanders Road Cumming, GA 30041 770-844-8484 4. ALPHARETTA/NORTH FULTON 11525 Haynes Bridge Rd Alpharetta, GA 30004 770-475-0505 5. BUCKHEAD 3221 Peachtree Road, Ste. 105 Atlanta, GA 30305 404-537-5200 6. CHEROKEE 1351 Riverstone Pkwy.

Ste. 110 Canton, GA 30114 770-720-1400

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1. CORPORATE President & CEO Dan Forsman 863 Holcomb Bridge Rd. Roswell, GA 30076

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7. COBB ROSWELL 4651 Sandy Plains Road Ste. 100 Roswell, GA 30075 678-585-0070 8. COWETA 1201 Lower Fayetteville Rd, Ste. A Newnan, GA 30265 770-254-8333

13. GAINESVILLE 200 W. Academy St. Gainesville, GA 30501 770-536-3007 14. HENRY COUNTY 1510 Pennsylvania Ave McDonough, GA 30253 770-692-8050 15. MIDTOWN 1409 Peachtree Street Atlanta, GA 30309 404-266-8100

21. SUWANEE/DULUTH 310 Town Center NW Ave. Ste. B1 Suwanee, GA 30024 770-814-2300 22. TOWNE LAKE 2340 Towne Lake Pkwy.

Ste. 150 Woodstock, GA 30189 770-517-2150

16. NORTHEAST 1070 Historic 441 Highway Demorest, GA 30535 706-754-4171

We Leverage Our 1,100 Agents To Bring Their Buyers To Your Property.

We Market To Other Co-Op Agents To Find The Perfect Buyer.

Showing Feedbac k

We Evaluate The Performance Of Your Property And Keep You Informed Of Market Changes And Competition.

We Help Qualify The Buyer And Advise You On Negotiating A Successful Contract.

H O M E WA R R A N T Y

We Offer Integrated Real Estate Services To Simplify The Process.

ASSESS

We begin with a detailed assessment of your local market, your property and competitive properties. Together, we will discover the unique value of your property.

DESIGN

We bring the story of your property to life and design a winning strategy to really make your home stand out from the competition.

IMPLEMENT

We implement your custom marketing plan across a wide variety of of the latest technologies online, in print and in person

MEASURE

We carefully measure online showings, live showing feedback, market changes and new competition.

OPTIMIZE

As the market changes, we will work together to make decisions to improve the competitiveness of your property.

Our Advanced Marketing And Exceptional Real Estate Skills Produce Outstanding Results For Our Clients.

RANKED #1 IN HOMES SOLD 2 0 1 3

BHHS GA PROPERTIES

HARRY NORMAN

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KELLER WILLIAMS-AP

2 0 1 2

COLDWELL BANKER

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METRO BROKERS

2 0 1 1

SOLID SOURCE-GA

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2 0 1 0

ATLANTA FINE HOMES

Trendgraphix, RealValuator & SmartNumbers Report BHHS Georgia Properties Was #1 In Homes Sold 2014, 2013, 2012, 2011 & 2010.

We Stay #1 Because We Put You First!

We Would Be Honored To Sell Your Home!