Listing Presentation Print 8.5x11 TEST

THE

COMPLETE REAL ESTATE EXPERIENCE

BROKERAGE | MORTGAGE | TITLE | INSURANCE | WARRANTY

Welcome to the Complete Real Estate Experience This is about more than a house. It begins with a decision to stay or to go. To grow into something new or to simplify. To be closer to the people who matter most.

Whatever brings you here, your real estate journey is uniquely your own. For more than six decades, we've helped people throughout Georgia achieve their real estate goals with knowledge, integrity, and personalized guidance. We're ready to help you move forward with confidence.

Your Partner From the Start Before we talk about selling, we want to talk about you, your goals, your concerns, and what success looks like when this journey is complete.

That conversation is where everything begins. It’s what separates a true real estate consultant from someone who simply opens doors.

We are honored to guide you as your trusted consultant with deep market knowledge, skilled negotiating expertise, and a genuine commitment to your outcome. We ask the questions others overlook, and provide honest guidance every step of the way.

This is more than a transaction, it’s a relationship. It begins the moment we sit down together.

Let’s Begin with a Strategic Conversation This consultation is designed to give you confidence before your home ever reaches the market. We'll review the opportunities, recommendations, and resources available to prepare your property, helping you make informed decisions that enhance its value, increase its appeal, and position it for the best possible outcome.

Goals and Priorities Property Condition and Preparation Opportunities Competitive Market Positioning Pricing Strategy and Market Expectations Marketing Exposure and Launch Strategy Timing Recommendations and Market Readiness

Are you MarketReady?

Selling a property is not a single moment. It is a series of decisions each one building toward an outcome.

The right preparation.

The right price.

The right buyer, at the right time.

Our MarketReady℠ approach is how we bring those decisions together. Through our complete selling strategy built around your property, your goals, and the realities of the current market, we partner with you to achieve the highest results.

Every Home has a Story.

Let’s Tell Yours Right.

Exceptional marketing begins long before a property is photographed or priced. We take the time to discover what makes your property truly exceptional, not only its architecture, craftsmanship, and amenities, but the character, lifestyle, and sense of place that make it unforgettable.

Every recommendation we make, from pricing and presentation to photography and promotion, is designed to showcase those defining details. Buyers don't simply choose a home. They choose the life they imagine living there.

A comprehensive approach to preparing, positioning, pricing and promoting your property designed to maximize its potential and create the best opportunity for success, right the first time.

01

Preparation

Preparation Creates Performance

Let's evaluate the preparation opportunities that can enhance your property's appeal, strengthen its market position, and help maximize its value in the eyes of today's buyers. Together, we'll identify strategic improvements, both large and small, that can make a meaningful impact on first impressions and overall buyer perception, including:

1

2

3

Staging Recommendations

Decluttering and Depersonalization Guidance

Recommended Repairs and Improvements

Thoughtful staging highlights your home's best features, helping buyers envision themselves living there while maximizing visual appeal.

We help simplify each space by reducing distractions, creating a clean, inviting environment that appeals to the broadest range of buyers.

Together, we'll identify repairs and strategic updates that can enhance your home's value, marketability, and first impression.

4

5

6

Inspection and Showing Preparation

Vendor and Contractor Coordination

Packing and Moving Resources

From pre-listing inspections to showing readiness, we'll help ensure your home is prepared to make every visit a positive one.

Need trusted professionals?

We can connect you with reliable vendors and coordinate services to keep your preparation on track.

We'll provide helpful resources, recommendations, and moving solutions to make your transition as organized and stress-free as possible.

02

Presentation

How Your Property Is Presented Matters

The presentation stage is an extension of the preparation process and focuses on how the property will ultimately be experienced by buyers online and in person once it is ready for the market. We'll focus on the presentation elements that highlight your property's best features, helping it stand out, attract buyer attention, and create a strong market presence from day one.

Every detail contributes to the story your home tells. By thoughtfully presenting your property through compelling visuals, strategic marketing assets, and an intentional buyer experience, we create a lasting impression that extends far beyond the first showing.

In today's market, buyers often form an opinion before they ever step through the front door— making presentation one of the most powerful tools in positioning your home for success.

Professional photography Cinematic video Floor plans 3D tours Market reports and seller insights Showcasing key features and focal points Creating stronger online and in-person first impressions Positioning the home to stand out across marketing channels

03

Pricing Strategy

Pricing is About Momentum

Our approach is strategic, data-driven, and designed to position your property competitively from the start, rather than relying on guesswork or simply "testing" the market.

Your Pricing Strategy will be Developed Using a Combination of: Current market conditions Buyer demand and behavior Neighborhood and inventory trends Comparable and pending sales activity Competitive market positioning The home’s condition, preparation, and presentation readiness

Pricing is directly impacted by how well a property is prepared and presented, this stage also helps reinforce the importance of the earlier phases of the process and your alignment with recommendations.

THE RIGHT PRICING STRATEGY MATTERS!

04

Promotion

Your Home Deserves a Launch Strategy

The promotion stage is where the full marketing strategy comes to life and the property is officially introduced to the market.

This is not one post, one email, or one sign in the yard. It is a coordinated launch strategy designed to maximize exposure, visibility, and buyer engagement across multiple channels and platforms.

Promotional Opportunities: Zillow Preview Coming Soon Zillow Showcase Social Media Advertising

Showcase All Photos

Digital Advertising Email Marketing Open House Events Print Distribution Postcards Listing Syndication Agent Network The goal is simple: Create visibility, generate engagement, attract qualified buyers and position your property to stand out in the market.

Jennifer Chan Berkshire Hathaway HomeServices Georgia

Listed by

Active

$670,000

4

3

3,200

1124 Main Street SW, Atlanta, GA 30310

beds

baths

sqft

Jennifer Chan Berkshire Hathaway HomeServices Georgia

MORE THAN A LISTING. A COMPLETE MARKETING STRATEGY. When you list with Berkshire Hathaway HomeServices Georgia Properties, your property is supported by an entire organization, not just one agent or team. Our specialized divisions, AIpowered technology, and national brand work together to attract qualified buyers and maximize your property's exposure.

Powered by local expertise, connected by global reach, and strengthened through one seamless real estate experience.

The Berkshire Hathaway HomeServices Georgia Properties Advantage THE STRENGTH BEHIND YOUR MOVE Backed by one of the world's most respected companies and connected to the global Berkshire Hathaway HomeServices network, we combine local expertise with exceptional resources to deliver outstanding results. With 24 offices across the State of Georgia and more than 1,300 real estate professionals, we provide comprehensive services including residential, luxury, commercial, new homes, relocation, property management, mortgage, title, insurance, home warranty, and more.

Since 1964, we've helped generations of Georgians navigate life's biggest moves with integrity, innovation, and a commitment to delivering The Complete Real Estate Experience.

Corporate Services & Relocation

Luxury Collection

New Homes Network

Connecting your property to relocating professionals and corporate buyers moving into Georgia.

Exclusive marketing, premium branding, and global exposure for exceptional properties.

Builder relationships and move-up buyer opportunities create additional exposure for resale homes.

Property Management

AI-Powered Marketing

Smart Buyer Attraction

Access to investors and future homebuyers already connected to our company.

MAE, our AI-powered "synth human"engages buyers 24/7, answers questions, recommends homes, and captures qualified leads.

We connect your property with buyers based on their online behavior and interests.

Everyone’s Here. Even Baxter.

OnePoint™ creates a more connected and seamless experience from preparation to closing.

OnePoint helps simplify the next steps by connecting key services like mortgage, insurance, title, and closing into one coordinated experience.

Together, MarketReady℠ and OnePointSM help elevate your experience through stronger preparation, smoother communication, and a more streamlined path to market and closing.

The Complete Real Estate Experience.

When you buy or sell a home, you’re not making just one decision. You’re managing several at once.

Financing. Insurance. Title. Closing. Each has its own timeline, and each one matters.

OnePoint™ brings the essential pieces of your real estate experience together, with your mortgage, title, insurance, and home warranty partners working in sync with your real estate consultant from the first conversation to the final signature.

Everyone knows where things stand. Everyone knows what comes next. And everyone who matters has a seat at the table. Even Baxter.

95%

of home buyers would consider a single point of contact.

Your OnePoint™ Partners Prosperity Home Mortgage — financing built around your goals, with a Commitment Letter that gives you a real competitive edge.

HomeServices Insurance — coverage coordinated in advance, ready when your lender requires it.

Weissman — Georgia’s pioneer in closing technology, keeping every party aligned through ClosingConnect.

HSA Home Warranty — protection against unexpected repair costs from listing through ownership.

You always have the freedom to choose your own providers. OnePoint™ is not a requirement.

It’s an advantage.

Our role is to help you understand your options, make informed decisions, and fully support whatever path is right for you.

OnePoint™. One connected experience.

From start to close.

89%

of consumers believe integrated services under one roof is a better way to buy a home.

Your Property. Your Market.

Your Opportunity.

Let's take a look at the comparable sales, current competition, and market trends that will help us strategically position your home for success.

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Thank You for the Opportunity Thank you for the opportunity to earn your trust and the privilege of representing the sale of your property.

At Berkshire Hathaway HomeServices Georgia Properties, we know that selling a property is much more than a real estate transaction—it's an important life decision. Our trusted real estate consultants guide you through every step of the process with expertise, integrity, and personalized service.

Our professionals are equipped with the systems, market knowledge, and innovative marketing strategies needed to position your property for maximum exposure, attract qualified buyers, and help you achieve the strongest possible outcome in today's market.

Our commitment is simple: to make your experience as smooth, informed, and successful as possible while delivering the exceptional service you deserve.

Thank you for placing your confidence in Berkshire Hathaway HomeServices Georgia Properties. We look forward to helping you achieve a successful sale and celebrating this exciting next chapter with you.

DeAnn Golden

President & CEO

Always a Good Move.

Berkshire Hathaway HomeServices Georgia Properties is an independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.