22 Robinson CMA

INTRODUCTION

PRESENTATION OF SERVICES

Presented by

Mary DeVries

Broker Associate and Architect Mobile: 415-307-6122 Email: marydevries1@gmail.com DRE #01871083

Robert Foster

RealtorÂŽ Mobile: 707-481-5475 Email: realtorfoster@gmail.com DRE #01295338 Berkshire Hathaway HomeServices Drysdale Properties 2425 California Street San Francisco, CA94115 R

NOTHING LESS THANLUXURY Dear BJ, As certified Berkshire Hathaway HomeServices Luxury Collection Specialists, we believe that selling a luxury home should be a luxury experience. We understand that your home isn’t just part of your family’s history—it’s a significant investment. That’s why it’s essential to have the power of a world-class brand in your corner.

We are proud to represent a company that stands for strength, integrity and trust. We plan to leverage their considerable business strength and unparalleled marketing advantages to provide you with an experience that is as effective, efficient and enjoyable as possible.

I am proud to have recently been recognized as the number one agent at Berkshire Hathaway Drysdale Properties due to my utmost service and representation to all of my clients. My affiliation with Berkshire Hathaway HomeServices Luxury Collection also grants me access to the most up-to-date marketing tools, as well as connections to the world’s most elite consumers. Our combined knowledge of the luxury market, commitment to customer service and technological expertise will afford you marketing advantages that no local firm or international competitor can hope to match.

Thank you for the opportunity to represent you.

Sincerely,

Mary De Vries & Robert Foster

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

TABLE OF CONTENTS • • • •

Identifying Your Goals Marketing Your Property Establishing a Pricing Strategy The Services We Provide

Quite simply, high-end real estate deserves to be represented by an expert who specializes in the luxury market.

IDENTIFYING YOUR GOALS

UNDERSTANDING YOUR EXPECTATIONS

Effectively Represent Your Needs In order to represent your real estate-related needs in an efficient and effective manner, please help me understand your requirements and expectations as they relate to the decision you have made to sell your luxury property. This information will, of course, remain confidential.

• What time frame are you most comfortable with?

• Will you remain in this area or will you be relocating?

• Reflecting on prior real estate transactions, please describe the most positive aspects of

those experiences. In addition, please share any unsatisfactory

experiences you wish to avoid.

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

APPRECIATING YOUR LUXURY PROPERTY Convey Your Home’s Exceptional Qualities Affluent buyers possess a keen appreciation for quality, along with a superior eye for detail that makes their homes not just special, but exceptional.

Sharing the most distinguishing characteristics of your property will better prepare me to represent your home and to communicate its extraordinary qualities to prospective buyers.

• What features first attracted you to your home?

• Which of your property features should be given communication priority with prospective buyers?

• Which features uniquely differentiate your home from other luxury properties?

• What aspects of the surrounding area and community do you appreciate most?

• Do you have any special terms or conditions regarding the sale of your property that I should be aware of (e.g., closing date, items of personal property to be excluded, etc.)?

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

YOU ARE OUR TOP PRIORITY

• We will consistently represent your best interests by applying our superior knowledge of luxury real estate, extensive connections and unique skills to successfully market and sell your luxury home.

• We will provide you with the information and expert advice you require to make informed decisions; and will use our experience and negotiation skills to secure the highest possible sales price for your home.

• We will invite into your home only qualified prospective buyers and those who represent and influence their purchase decisions.

• We will handle all of the details required to successfully complete your real estate sales transaction.

• We will communicate with you on a regular basis.

• We fully appreciate the emotional aspects involved during the sale of a luxury property, and respect the confidential nature of the information you share with us.

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

MARKETING YOUR PROPERTY

REPRESENTING LUXURY PROPERTIES

Berkshire Hathaway HomeServices Luxury Collection utilizes an elite network of powerful relationships, along with modern, effective tools to bring together buyers and sellers of luxury property. Our experienced, service-oriented professionals combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver our clients best-in-class results.

Our select team of Luxury Collection Specialists are exclusively dedicated to the marketing of luxury properties. These Specialists have consistently earned their clients’ respect through their comprehensive understanding of how to effectively market to affluent buyers. It is no surprise that clients value their advice.

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

REPRESENTING LUXURY PROPERTIES

Only sales professionals who meet our most exacting standards are considered for this highly prestigious designation.

Luxury Collection Specialists are distinguished by their: •

Understanding of affluent buyers and

•

Discrete client representation

•

Superior market knowledge

•

Advanced negotiation skill

•

Meaningful involvement in the local

sellers

community •

Use of premium, compelling and effective marketing

THE VALUE OF GLOBAL MARKETING Maximizing Reach and Influence To provide you with the largest return on your investment your home must be exposed to the greatest number of prospective buyers.

There are many reasons why the buyer of your home may emerge from outside your local market or region. This is due to demographics and technology as it is to the discretionary nature of luxury home acquisition: • Affluent consumers are generally more mobile and more likely to be frequent flyers. They frequently travel for business and are more predisposed to foreign travel.

• The growth of telecommuting may enhance the appeal of luxury properties in small towns, resort communities and rural locations.

• Individuals of significant wealth may not wish to identify themselves as potential luxury homebuyers until they discover a marketed property that piques their interest.

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

MARKETING TOOLS

Advertising Opportunities •

Professional custom property brochures

•

National & International online exposure

•

Direct marketing

•

Private showings

•

Private broker receptions

•

Multiple Listing Service

•

Professional peer networking

•

Berkshire Hathaway Advertising in prestigious publications

From compelling, targeted print ads to fine-tuned digital strategies, we’ll work diligently to ensure your property is showcased audience.

to the most

exclusive

STAGING ACCENTUATES THE POSITIVES In light of the exacting standards of today’s more discerning, affluent homebuyer, our strategy includes collaborations with professional stagers to enhance the overall appeal of your property. Even relatively minor cosmetic changes could add significant eye appeal that may result in increased interest in your home.

Examples of notable cosmetic changes might include: •

A lighter color palette or rearrangement of furniture to provide a morespacious appearance to key rooms.

•

Removal of objects d’art and personal photographs to focus prospective buyer attention on appreciating your home instead of your prized collections.

•

The addition of flowers and plants to make walkways and landscaping appear more welcoming.

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

MAXIMIZING THE APPEAL OF YOUR HOME

The current condition of your home and the first impression it makes on prospective buyers carry enormous financial weight in the marketing of a luxury property. Since affluent home buyers are often influenced by family members, friends and the professionals who represent them, your property is likely to be previewed by astute eyes before it is ever presented directly to qualified, prospective buyers.

To ensure you receive the most value out of your property, we work closely with the finest professionals to stage your home so that it always shows to its maximum potential.

From catered broker open tours to private showings, we pride ourselves on delivering qualified buyers directly to your door.

Homes of distinction must be maintained in show condition through the sales transaction. Please notify me immediately should there be a change in your property’s condition after it is introduced to the market, as this information may need to be disclosed to potential buyers.

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

THE MARKETING VISION



Create a sense of excitement as we launch into the market



Present your home in the most optimal condition and highlight the most enticing features



The goal of our marketing is t o g et as many qualified buyers and their agents t o view the home and create excitement f or your home.



You will be selling the house in its’ AS IS condition, structurally speaking, so it is im por t ant t o g et reports concerning what the buyers cannot see so t hat they will k now as much about the pr oper t y as they can before they write their offer.

I will obtain a pest control report, a general pr oper t y inspection, roof and sewer lateral, and any other inspections t hat we decide t o have.



I will assist you in completing all of the disclosure f orms and then prepare a full disclosure package containing all of the im por t ant and required information.



W hen I put your property on the market, our package of reports and disclosures will be one of our strongest marketing tools because it will be abundantly clear t o all buyers exactly what they are buying. This should avoid any surprises or possible negotiation of the selling price d o wn the line. W hen the pr oper t y is ready f or market and the disclosure package is complete we will establish a final listing price and choose a date t o hear offers.

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

GETTING READY

Convey Your Home’s Exceptional Qualities I spend the time needed preparing the properties I sell because experience has shown that careful preparation will be the key our success! Buyers respond t o what they see. Many buyers have looked at dozens of homes before making their first offer.

Local taste levels are refined and staging is the norm, which means we will want t o present an environment where buyers can immediately imagine themselves living.

That’s wh y it is best if you as the seller can move out, and then we can g et t o work creating an irresistible look and feel t o your home. If it’s simply not possible f or you t o move before selling our stager will help you edit your home by packing up what can be p u t into storage until the new home is ready t o receive your belongings.

Painting, refinishing floors and gardening are common items I manage but are not always necessary. Recommendations on these and other repairs will be made depending on the current condition of your home. I will also let you k now which improvements sill make you the most money. Most buyers want t o buy a move-in ready home if they can f ind one; so it can be im por t ant t o create an environment t hat buyers feel they can move right into even if they need or want t o d o wor k later on.

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

MARKETING ACTIVITIES



Work with exceptional professional photographer. Having high quality photographs is especially im por t ant because most buyers will see your house f or the first time on the internet and first impressions m at ter



W ork wit h professional graphic designer t o present unique concepts



Develop enticing wr it t en and verbal scripts



Create a compelling website t hat tells the unique qualities of your home



Prepare marketing statement



Send “Just Listed” cards targeted t o prospective buyers or those wh o may k now buyers f or your home



Send marketing “e-blast” t o buyers and Agents t hr oughout San Francisco



List on the Multiple Listing Service



Advertised on Realtor.com, WSJ & NY Times Online and BHHS Drysdale’s website



Post on Facebook and Integra



Offer private tours t o Buyers and Brokers



Market pr oper t y shortly before going public t o agents and net wor k



Hold first Tuesday brokers t our providing lunch t o drive traffic



Hold Open f or Tuesday brokers tour as well as Saturday & Sunday Open Houses until sold



Provide fresh flowers while marketing the house.



Follow up wit h seller after all open houses t o keep you inf ormed as t o activity and interest level among open house guests

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

WHY WORK WITH MARY DEVRIES



Berkshire Hathaway Drysdale’s #1 Ag ent f or 2018 among 1400 agents



Top Producer 2012-present



Member of San Francisco’s Top Ag ent Net wor k (TAN) a net wor k of the t o p 10% of agents across the City



Skilled negotiator



Detail oriented while big picture driven



Enthusiasm and can d o perspective



Extreme focus on client needs and desires



Caring, responsive and builds confidence

I have chosen t o wor k wit h an amazing team at Berkshire Hathaway Drysdale Properties including m y highly skilled assistant Blakely Hull wh o is also a licensed agent. We have access to a stable of handypersons, painters, contractors, stagers and gardeners. They assist wit h whatever needs t o be done t o prepare your pr oper t y for sale in order t o bring you the highest price possible. I want t o earn your business so t hat I can provide you wit h the ut m ost care and consideration t hr oughout the process of selling your home and will remain c o m m i t t ed t o bringing you the best service and the best out com e f r om the sale of your home.

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

ESTABLISHING A PRICING STRATEGY

THE IMPACT OF PRICING

Along with an effective marketing plan, pricing dramatically impacts the attraction of acceptable offers from qualified buyers. The price should be high enough to ensure that you receive a maximum return on your investment, yet enticing enough to pique the interest of informed buyers with access to comparable sales information. The existing pool of prospective buyers, along with the following conditions, determine the value of a high-end property:

•

The property’s location, design, amenities and condition.

•

The availability of competing properties.

•

Market conditions relevant to upper-tier real property transactions.

•

Your timeline for selling your home.

THE BEST GUIDE TO A PROPERTY’S MARKET VALUE An impartial evaluation of market activity is the most effective way to estimate a luxury property’s potential selling price. A Comparative Market Analysis considers similar properties that: •

Have sold in the recent past.

•

Are currently on the market (in competition with your property for buyers).

•

Are competitive but are within a slightly lower price range.

•

Failed to attract a qualified buyer.

The Risks of Over-pricing Overpricing can damage the chances for a successful home sale. It may: •

Prolong the time a property is on the market.

•

Diminish the impact of the marketing plan.

•

Reduce the pool of prospective buyers.

•

Result in a lower sales price.

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

COMPARATIVE MARKET ANALYSIS MAP OF ALL LISTINGS

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

COMPARATIVE MARKET ANALYSIS These properties are representative of recent sales similar to your property and in your neighborhood. This information will help determine appropriate pricing for your home. More details and pictures can be found at the end of this report.

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

SOLD PROPERTY ANALYSIS

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

THE SERVICES WE PROVIDE

A HIGHERCALIBER OF SERVICE MARY DE VRIES

My background as Architect and developer has positioned me perfectly to become a top selling REALTORÂŽ in San Francisco. Beginning my career in Manhattan I very quickly became a principal in a design build firm, and 6 years later moved to San Francisco.

Within another few years, I had purchased a condo, a house, and my first development site designing and building a multi-unit condominium project. My early years in the city also included raising three daughters in the Parnassus Heights neighborhood, just above Cole Valley.

A self-acclaimed "Real Estate Junkie� my enthusiasm for San Francisco's neighborhoods and houses and my vision for property potential are unparalleled. My astute negotiation skills serves my clients well. My client base has grown tremendously over the years as clients have spread the word about their satisfaction and enthusiasm in working together on their real estate sales or purchases. My success has quickly gained me membership in Top Agent Network, attained only by the top 10% of agents in the City, and the #1 Agent in all of Berkshire Hathaway Drysdale Properties.

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

A HIGHERCALIBER OF SERVICE ROBERT FOSTER

It has been a real joy to help my Client's, over the past 18 years, see their dreams come true. My passion in life is Family and building meaningful relationships. As a lifelong resident of Sonoma County, I am well prepared to handle any and all of my Principal's real estate needs. Should you need experienced representation, I would welcome the opportunity to discuss how I might be of assistance.

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

TESTIMONIALS

“Mary was incredible and I would highly recommend her: She was very patient and provided a ton of great knowledge; She showed us many homes and was not at all pushy, and often would say this one's not for you; She is an SF native so knows the city very well; She was an architect for many years before becoming an agent, so she can help you see the potential of any property and also what it will take to get it there. She was recommended by a friend who had a great experience and also had good feedback from others they recommended. We will certainly use Mary again.” -Peter “We were introduced to Mary via a family friend. We had spoken with a few different realtors that were recommended to us, however, Mary really really made us feel that she had our best interests at heart and that she would help guide us through the process since it was our first experience as home buyers. Mary was committed to helping us find the home we wanted and that fit our budget.”

-Jordan “Mary was great to work with. Purchasing our first home in San Francisco was a very daunting task but with her experience, architectural knowledge and contacts in the city we were able to have our answers to all questions resolved quickly!...It was particularly useful to have her knowledge of structural work too as we were looking at places with potential for renovations and Mary was always in touch with us when we needed advice.” -Ro “Mary is great. She took the time to walk us through our options, showed us many a listing and then one day, found us our home. Her follow through was excellent and timely, helping us to close in time and ironing out the little things that pop up at the 11th hour. The hidden nugget with Mary is that she's an architect by training so has a great eye for the details in a redone Victorian for example that we had no clue about. And she has given us some great referrals for vendors and service providers we've needed post closing. You can't go wrong with Mary.” -Dean “She was available daily and patiently helped me build the confidence I needed to make the investment. Mary was excellent. Highly, highly recommended!” -Maine “Mary has come to our house to this day and continues to stay in touch with us and gets to know our family as it grows. I highly recommend Mary and would refer her to anyone I knew, both on the selling and buying side.” -Jordan “We quickly realized how competitive the market was, and decided to buy a home we could renovate. Mary does a great job of being aggressive when needed on your behalf and is great at giving many different options and thinking outside the box. I was very glad to have Mary on my team and would highly recommend her.” -Kristina

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

BUSINESS PHILOSOPHY

Where integrity, persistence and creativity unite, great things can happen.

We are 100% committed to providing clients with our best in terms of professional knowledge, experience, connections and skills. We are determined to provide a level of service so exceptional that they will not only consider hiring us in the future but also refer us to their friends, family and colleagues.

Founded in 2005 by President / CEO Gretchen Pearson, Berkshire Hathaway HomeServices Drysdale Properties is the fastest-growing, full-service, woman-owned real estate brokerage in the Berkshire Hathaway HomeServices network.

Berkshire Hathaway HomeServices Drysdale Properties serves 25 counties throughout Northern California and Nevada and is Good to know™ in real estate.

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

COMPANY VALUES

•

Do the right thing, not the easy thing

•

Create positive interdependent relationships

•

Serve remarkably

•

Do more with less

•

Be humble, respectful and grateful

•

Live passionately and adventurously

•

Lead change

•

Grow and learn

•

Leave a legacy

•

Have fun!

“I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity.

What other quality would you want that Berkshire Hathaway HomeServices does not have? I don’t think you could find one.”

—Warren Buffett Chairman and CEO Berkshire Hathaway Inc.

WORKING WITH BERKSHIRE HATHAWAY HOME SERVICES

With an unparalleled combination of superior customer service, expert sales professionals, leading-edge technology and the power of our world-class brand, Berkshire Hathaway HomeServices Drysdale Properties is the informed choice for sellers of fine homes in Northern California and Nevada.

The Strength of the Brand Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its chairman and CEO is Warren Buffett, who according to Time magazine’s ranking is among the world’s most influential people. Berkshire Hathaway is the No. 1 company in Barron’s 2013 ranking of the world’s 100 most respected companies; it ranks at No. 8 in Fortune magazine’s 50 Most Admired Companies survey; and is No. 18 in Harris Interactive’s reputation study of the 60 Most Visible Companies.

The storied Berkshire Hathaway name represents strength, integrity and trust, and is universally respected. Berkshire Hathaway HomeServices brings together that worldclass brand name with the proven operational excellence of HomeServices of America, leveraging the company’s talent, experience, assets and relationships in the process of becoming the world’s most valued real estate franchise system.

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

A CONNECTION TO THE COMMUNITY A Connection to the Community Berkshire Hathaway HomeServices Drysdale Properties is proud to support the local community. Our foundations is funded by Berkshire Hathaway HomeServices Drysdale Properties sales professionals, who contribute a portion of their commissions from every closed transaction as an expression of their personal commitment to the communities in which they live and serve. Since inception in 2011, over $150,000 has been donated to local charities.

Community Service Day Each year, on the 3rd Friday of September, the entire Berkshire Hathaway HomeServices Drysdale Properties Team are invited to participate in our annual Community Service Day to volunteer in our local communities.

Our Business Philosophy Strength, integrity and trust are the pillars upon which Berkshire Hathaway was founded, and we pride ourselves on adhering to the highest standard of professional and personal ethics. Our clients can act with confidence, knowing that their luxury real estate needs will be handled in a discrete, professional and highly efficient manner.

The goal of our organization is to provide world-class client service that consistently outperforms even the highest expectations.

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

WORKING WITH BERKSHIRE HATHAWAY HOMESERVICES LUXURY COLLECTION •

Recognized for quality.

•

No other real estate competitor can match the wealth of resources and marketing advantages of Berkshire Hathaway HomeServices Luxury CollectionSM.Our company proudly offers: • • •

Worldwide brand recognition Exclusive benefits and tools of Online Seller Advantage ® Unparalleled expertise and service of a Berkshire Hathaway HomeServices Luxury CollectionSM Specialist.

•

The Brand’s association with premium quality is among its most important assets. This is why only select companies that meet the most demanding of criteria are invited to join the Berkshire Hathaway HomeServices Luxury CollectionSM Network. Berkshire Hathaway Drysdale Properties has been affiliated with the Network since 2014. In addition, only sales professionals who meet our Brand’s exacting professional standards for luxury home marketing and sales experience, negotiation skills and market knowledge may earn the prestigious Berkshire Hathaway HomeServices Luxury CollectionSM Specialist designation.

•

In today’s real estate market, it is crucial that you work with a proven company that has professionals you can not only trust, but who are guaranteed to go above and beyond to deliver you the best possible real estate experience. This is why you should hire Mary DeVries of Berkshire Hathaway HomeServices Drysdale Properties.

22 Robinson Drive, San Francisco, CA 94112 Presented By: Mary De Vries & Robert Foster

THANK YOU FOR YOUR TIME I look forward to working with you in the future.

Mary D e Vries