STRENGTH • INTEGRITY • TRUST
OUR LEADERSHIP TEAM
TROY REIERSON CEO RICK BERUBE Vice President Of Sales
KRISTINA WATSON Arizona Regional Manager
KRISTEN MAKHATHINi Summerlin Manager
DEBORAH STINE California Regional Manager
BRANDON COHAN Anthem & Northwest Manager
GINA ANDERSON Indian Wells Manager SHANNON BENDER Menifee Manager
MARIA HILL Vice President Of Marketing And Communications
CHARLES MAXFIELD Southwest Manager
VERONICA ADEMA North Scottsdale Manager
DWAYNE CARRIER Palm Springs Manager
ALDO MARTINEZ VP Business Initiatives, AZ, CA, NV
CARLOS CAIPA St. Rose Manager
RACHELE BROOKS Prescott Manager
BROCK WHOBREY Rancho Cucamonga Manager
FORREST BARBEE Corporate Broker & Pebble Branch Manager
AMANDA LOPEZ St. Rose & Summerlin Manager
TINA CRAMP Gilbert Manager
LARRY TAIT Yorba Linda Manager
DARREN WELSH General Counsel
JANICE HIGDON Summerlin Manager
TRACY DUNCAN Goodyear Manager
JENNI ABNEY Anaheim Hills Manager
MCGOWAN French Valley Manager
JOE
AWARD WINNING BROKERAGE
Berkshire Hathaway HomeServices Arizona, California & Nevada Properties is the right move.
We know that performance and reputation matter. To better serve you, we are continuously improving the way we do business and earning recognition on local, national, and global levels.
Berkshire Elite
Arizona, California and Nevada Properties ranks as the No. 4 brokerage in production nationwide and abroad among all Berkshire Hathaway HomeServices affiliates.
REAL TRENDS 500
HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides.
Harris Poll
Berkshire Hathaway HomeServices is the Real Estate Agency Brand of the Year and Most Trusted Real Estate Brand.
TOP Agents and Teams in the Global network
800+ Award Winners
#1
HomeServices of America, Inc ranking based on number of transactions by REALTrends
6,689+ TRANSACTIONS EXCEEDING $4.7B sales volume 2025
#4
Berkshire Hathaway HomeServices Arizona, California & Nevada Properties ranking in franchise’s global network
Listed in REAL Trends America’s Best Agents Approximately 2,100 AGENTS
100+ AGENTS
LOCATIONS IN 12 COUNTRIES
UNITED STATES, CANADA, MEXICO, GREAT BRITAIN, ITALY, SPAIN, GERMANY, GREECE, PORTUGAL, UNITED ARAB EMIRATES, INDIA, BAHAMAS
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OUR GLOBAL PARTNERS
The power of Berkshire Hathaway HomeServices' global network is unparalleled.
Genelle Geronsin, Broker Associate Berkshire Hathaway HomeServices California Properties
We are so fortunate to have [our global partners] in our extended Berkshire Hathaway HomeServices' family.
Frank Napoli, Realtor® Berkshire Hathaway HomeServices Nevada Properties
ENSURING A SEAMLESS AND SECURE TRANSACTION
We adhere to the highest levels of commitment and protection. From lending to escrow, insurance to title, we have a vested interest in guarding your data. Our unified efforts are checked and verified at every stage to produce a seamless transaction and successful closing.
A DEDICATED LEGAL TEAM
Berkshire Hathaway HomeServices Arizona, California & Nevada Properties agents receive support from our in-house legal team–one of he few of its kind among brokerages. Specializing in real estate law, our attorneys are always available to assist with the intricacies of any transaction.
WE DON’T JUST HAVE HIGH EXPECTATIONS, We live them.
YOUR PATH TO SUCCESS
RE Success is a results oriented training program that increases your skill sets to advance your business and generate more income! Gain certificates in the disciplines and techniques needed to make you successful. Once you have completed the courses, you are awarded the Masters in Real Estate designation, and are on your way to taking your business to a new level!
NEW & BEGINNING AGENTS:
RE Success will give you the skills needed to start your business off on the right foot and be successful. This program will reduce your learning curve and help you to start producing income now!
SEASONED AGENTS:
RE Success is a three part series that will help seasoned agents refine their sales skills, learn new techniques to increase their efficiency and become more proficient at real estate technology!
• Advanced Sales Skills Training Program
• Real Estate Technology Training Program
• Advanced Business Development seminars
PHILANTHROPY IS AT THE HEART OF WHO WE ARE
At Berkshire Hathaway HomeServices Arizona, California & Nevada Properties, we are part of our community. We sell real estate, but our goal is to be good neighbors and strengthen our community.
Berkshire Hathaway HomeServices contributes to several charities and organizations throughout the year through the Americana Charitable Foundation. Funds are raised through a variety of fund-raising events, company contributions and Sales Executives who donate on every closed transaction in Arizona, California and Nevada markets.
BERKSHIRE HATHAWAY HOMESERVICES
SPECIALTY DIVISIONS
We work with an experienced network of specialty agents in:
• Divisions offer leadership and mentorship
• Regular meetings
• Specialized marketing materials
• Unique promotions and PR
MARKETING & PROMOTION
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1,050,000
98.7% OF CONSUMERS SEARCH FOR THEIR HOME ONLINE
DIGITAL MEDIA STRATEGY
We drive affluent consumers to our website and luxury properties, generating qualified buyer leads for your home using evolving strategies, carefully crafted messages, and expert design across all digital platforms.
Our creative team collaborates to promote our brand and listings with:
• Geographical and behavioral digital advertising
• An exclusive buyer-match network and listing alert dashboard
• State-of-the-art social media resources
• Strategic SEO implementation
• Virtual tours and remote consultation
• Exclusive listing opportunities
• Influencer marketing
• Professional listing image/video resources
• 24/7 virtual web assistance
• Email marketing
SOCIAL MEDIA RESOURCES
Customizable
Design Studio:
• Full design platform with pre-made luxury templates
• Add photos, update text, change fonts, and request new design styles
Agent Icon:
• Simply text or email your photo and receive designs back in seconds
Services
Boost Facebook Ads:
• Easily create impactful listing and brand ads at a cost-efficient price
Social media listing videos:
• Submit active listings and receive a branded social media listing video in 2-3 days
Blog, social media, and newsletter feature:
• Our Noteworthy Homes blog features listings with a notable client, location, or story
• Submit your listings to marketing@bhhscaproperties.com to be featured throughout the month
Programs
Chalk Digital:
• All listings receive 1 week of Facebook and online advertising after being entered into the MLS
Listing Ads:
• We run ads for all $3.5M and above listings on Facebook and Instagram
DARE Ads:
• Users that reach our listings are retargeted with ads on Facebook, showing them that listing and similar listings
Ready-to-Use
Social media images created weekly:
• Agent Icon
• SOCI
• Design Studio Blog content created weekly:
• BHHS REsource Center
CONNECT TV DIGITAL STRATEGIES
Your Sphere in Digital
We can create ads that utilize your contacts based on their email addresses and mailing addresses from past leads or lists to identify those individual's IP addresses and target tailored ads to reach them on Facebook, Instagram, and high-traffic sites across the web as well as the most popular smartphone applications.
Streaming Digital TV Commercials
We reach TV viewers on premium streaming services like Hulu, DirecTV Now, ROKU, SlingTV, gaming systems as well as streaming programming channels from HGTV, Discovery, BBC America, ESPN and more!
Your streaming TV commercial will run for 15+ hours per month ($99/month) to thousands of viewers during prime-time hours–during weekdays and weekends.
We also target potential real estate shoppers and buyers by dropping pins in any US neighborhood of your choice based on a custom boundary, flexible radius, zip code(s) or any city limit.
SWEEPING ONLINE EXPOSURE
The Wall Street Journal, a globally trusted publication renowned for its crucial world news and insightful business analysis, has won 35 Pulitzer Prizes, making it the pinnacle of journalism. Through digital and print platforms, it reaches a powerful, influential, and targeted affluent audience worldwide.
Our luxury listings gain exposure in Mansion, the dedicated luxury real estate section of the Wall Street Journal, and are featured on Mansion Global. Focused on luxury real estate, Mansion and MansionGlobal.com provide authoritative and intriguing journalism, educating prospective buyers and sparking interest in exclusive estates on the international market.
• WSJ.com
• Europe.WSJ.com
• Asia.WSJ.com
• MansionGlobal.com
BOOST FACEBOOK ADS
Boost is a tool that puts the power of Facebook advertising in your hands, without the hassle of building, running, and monitoring your ads from scratch.
• Target your seller directly
• Reach out to users who have engaged with your ads
• Instantly and seamlessly run Facebook advertising through your MLS-enabled dashboard
• Test ads in different markets like Seattle, Phoenix, or Toronto
• Swap photos and copy to optimize ad performance
• Make quick changes when there are updates to pricing, photos, etc.
• Review and share real-time analytics and reporting
• Responsive support team and trusted partners who work with us to improve experiences for you and your clients
GLOBAL OPEN HOUSE
The Global Open House is where you will meet your esteemed Luxury Collection Specialist colleagues from around the globe and gain access and insight to the remarkable listings they represent.
Each episode:
• Features a hand-picked selection of luxury properties
• Allows Luxury Specialists to ask questions and engage with agents from around the world
• Offers advice and secrets to success when building relationships, developing new marketing strategies, and going above and beyond for clients
This exclusive Luxury Collection Global Open House event puts your listing in front of an international audience.
13,000 +
CONNECTIONS TO MAJOR GLOBAL DISTRIBUTION NETWORKS
NEARLY 4.5 BILLION
ESTIMATED VIEWS ANNUALLY
PUBLIC RELATIONS STRATEGY
Each home’s story is carefully curated, with potential exposure in:
• Local and national print and online publications
• Local and national news stations
• blog.bhhsaz.com, blog.bhhsnv.com, blog. bhhscaproperties.com
• Social media + social media advertising
Top publications include:
• The Wall Street Journal
• Mansion Global
• Robb Report
• New York Post
• Architectural Digest
• RISMedia
• Inman
• Real Trends
• HousingWire
• Yahoo!
• Realtor.com
• Real Estate Weekly
TOOLS & OFFERINGS
AGENT WEBSITES FOR THE MODERN REALTOR®
We proudly offer six contemporary layouts and three package options for agents and teams to choose from.
Packages include:
• Lead generation/contact forms
• About You page
• Community information and features
• Your expert services as a local agent
• Regular updates to functionality and compliance
• Mobile-responsive design
• Affordable pricing
LISTING WEBSITES
Each listing that is active on the MLS will receive its own single-property landing page.
This resource is free for every agent to use, with content auto-generated from your listing details in the MLS.
YOUR AGENT MOBILE APP
Your personalized mobile app is branded with your name, photo, and contact info so your clients can search for homes on-the-go. Plus, clients who use your app will have access to you via direct message within the app.
The mobile app features include bounded search, a mortgage calculator, and the ability to share the app and listings.
120,000 + ANNUAL USERS *
DESIGN STUDIO
Design Studio is our intuitive, all-in-one creative platform that empowers you to create, draft, edit, and publish customized marketing materials.
Accessible on desktop and mobile devices, its drag-and-drop simplicity can be used from the comfort of your office, home, or on-the-go.
You're in control of your designs
Zero graphic design experience needed, plus no time spent waiting for proofs and edits.
MLS Integration and account profiles
Simply type in your MLS# and listing information will populate.
Royalty-free images included
Access a full library of images, free to use in any design.
Collaborate and work with teams
Easily share designs among team members.
Printing options
Send your printed materials directly to One Step Services or your preferred vendor.
Lots of support
Get in touch with a support team for quick solutions and to request new designs.
APEX CONCIERGE
Home services that move you
Before your home officially hits the market and we begin marketing it to an elite audience, upgrades may be needed. That’s where Apex Concierge Services steps in.
When you list your home with a Berkshire Hathaway HomeServices agent, you will have access to the APEX home services program.
First impressions sell
From major renovation projects to simple cosmetic fixes and professional staging, APEX is designed to elevate every aspect of your home to make it marketready. Your personal project coordinator will decide what is needed to move forward and assemble an elite team of design professionals, with the goal of maximizing your home’s value and minimizing its time on the market.
All at no cost to you until your home closes escrow.⁶ It’s that simple.
APEX FORWARD
Using Apex Forward, buyers can purchase their next home before their current property sells.
• No more contingent offers
• No double moves
• No Monthly payments, fixed maturity date, or bridge loans
• Avoid living through renovations and showings
BUY BEFORE YOU SELL.
We prepare your home for sale and maximize value–you keep all the upside.
HOME VALUATION TOOL
• Home valuation tool offered to all agents
• Widget is offered for agent websites
• QR Codes offered for agent marketing
• Widget on all agent profile pages
• Lead generation system
• Monthly client emails for current and updated values
• Offers suggestions for available equity to prompt activity
• Values offered by three sources for accuracy and credibility
• Agent-to-Agent email capabilities
CUSTOM COMPARATIVE MARKET ANALYSIS
Our CMA/CMA Live systems allow you to prepare a custom Comparative Market Analysis for any prospective seller.
Available in print or digital, use this tool to provide information and resources to your potential client:
• Cover letter
• Agent resume
• About Berkshire Hathaway HomeServices
• Listing presentation
• Marketing strategy
• Comps, pricing, average price, DOM
And so much more!
AGENT RESOURCES
GLOBAL NETWORKRESOURCE CENTER
• Business and Marketing Tools
• Training and Educational Programs
• Advanced CRM System
• Responsive Support Team
• Marketing REsource
• Benefits and Discounts
• Company Announcements
• Directory of Tools and Programs
• Private l Exclusive Listings
• Legal
• Training
• Market Reports
• My Transaction
• Design Studio
