Lotker & Associates Listing Presentation

S T R AT E G Y M AT T E R S

LOTKER & ASSOCIATES Serving the picturesque landscapes of Coachella Valley, from Indian Wells to Palm Springs, and extending our reach to Orange County, Los Angeles, and San Diego, we’re your trusted guides in the realm of real estate.

Meet Floyd and Khadine: With a wealth of expertise and a passion for excellence, we’re here to turn your real estate dreams into reality. Floyd brings his extensive background as a seasoned Aeronautical Engineer and a consultant with the National Space and Defense team, coupled with his pursuit of a PhD. Khadine, an Executive HR professional with a focus on AI and Cybersecurity, holds a BS Degree in organizational leadership. Together, we offer a blend of technical precision and strategic insight that sets us apart in the industry.

Accomplishments: While our credentials speak volumes, our achievements speak louder. From accolades like Rookie of the Year to Chairman’s Circle Gold, we’ve consistently raised the bar and delivered exceptional results for our clients.

Philanthropy: Beyond real estate, our hearts beat for community service. We dedicate our spare time to organizations like the Pathfinders Club, serving the Boys and Girls Club and the Coachella Valley Rescue Mission, striving to make a positive impact and leave this world a better place.

Your Trusted Partners: Whether you’re a first-time homebuyer, a move-up buyer, or an investor seeking lucrative opportunities, we’re here to guide you every step of the way. Our client-centric approach, coupled with a dedication to personalized service, ensures that your real estate journey is smooth, stressfree, and ultimately, successful.

Ready to Begin Your Real Estate Adventure? Contact us today to schedule a consultation and let’s embark on this exciting journey together. Your dream home awaits! #LotkerAndAssociates #RealEstateExperts #DreamHomeAwaits

310.926.3967 / 310.347.5969 lotker.re@gmail.com DRE# 02178061 / 02178062

WE KNOW YOUR HOME IS YOUR MOST VALUABLE ASSET...

WHO WE ARE LOCALLY Iconic Valley Brokers Expand the Warren Buffet Brand, Berkshire Hathaway HomeServices California Properties Berkshire Hathaway HomeServices California Properties has expanded in the Coachella Valley, from their original office in downtown Palm Springs. Berkshire Hathaway HomeServices is an affiliate of HSF (HomeServices of America, Inc.), the largest residential real estate brokerage nationwide.

BHHS agents have access to Berkshire Hathaway HomeServices’ Global Network Platform, a robust suite of real estate tools and resources, in addition to the network’s professional education, business consultation and the exclusive Luxury Collection program that adds marketing clout for high-end listings. Resources include powerful lead generation, a handy mobile app, and other tools powered by the cleanest, most accurate real estate data available. Based on a mix of sales, profit, assets and market value, Forbes ranked Berkshire Hathaway as the fourth-leading public company in the world, and it is among the world’s most admired companies according to Fortune Magazine.

HOMESERVICES OF AMERICA®

L O C A L R E A L E S TAT E W O R L D W I D E Berkshire Hathaway HomeServices is part of a larger organization, HomeServices of America. This relationship allows us and our client to benefit from their strength, stability, and steady growth.

A NETWORK LIKE NO OTHER Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.

55,000+ agents | 1,500+ offices | 50 states Offices in N. America, Europe, Asia, Mexico & growing

3,200+ Agents & Counting | 34+ Offices In 3 States $9.3 Billion Sales Volume In 2021 15,741 Total Transactions In 2021

PROVEN RESULTS BERKSHIRE HATHAWAY HOMESERVICES ARIZONA, CALIFORNIA AND NEVADA PROPERTIES

We know that performance and reputation matter. To better serve you, we are continuously improving the way we do business and earning recognition on local, national, and global levels.

BERKSHIRE ELITE Arizona, California and Nevada Properties ranks as the No. 3 brokerage in production nationwide and abroad among all Berkshire Hathaway HomeServices affiliates.

REAL TRENDS 500 HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides.

HARRIS POLL Berkshire Hathaway HomeServices is the Real Estate Agency Brand of the Year and Most Trusted Real Estate Brand.

A PEDIGREE LIKE NO OTHER INTRODUCING BERKSHIRE HATHAWAY HOMESERVICES By utilizing the strength and valuable resources of one of the world’s most respected brands, we bring operational excellence and innovation as a compelling value for our customers. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplify the reputation of Berkshire Hathaway — among Fortune’s 2021 most admired companies.

A member of the over 300 billion-dollar Berkshire Hathaway Family, one of the most stable companies in the world employing over 377,000 people globally among its family of companies. Berkshire Hathaway HomeServices operates in nine countries; the U.S. under Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living; Canada under the leading Real Estate Companies, Royal LePage and the luxury Via Capitale, as well as Brazil, U.K., France, Singapore, China and India. It is the only company with such reach, reputation and resources in the Real Estate Industry.

“BERKSHIRE HATHAWAY IS BUILT TO BE FOREVER, IT’S TRUE OF ALL THE BUSINESSES WE OWN.” — WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY

A NAME RESPECTED WORLDWIDE 2023 WORLD’S MOST ADMIRED COMPANIES BY FORTUNE MAGAZINE

1

APPLE

2

AMAZON

3

MICROSOFT

4

BERKSHIRE HATHAWAY

5

JP MORGAN CHASE

6

WALT DISNEY

7

COSTCO

8

PFIZER

9

ALPHABET

10 AMERICAN EXPRESS

#1 IN RESIDENTIAL REAL ESTATE BASED ON TRANSACTION SIDES

“A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.” — WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY

HOMESERVICES IS THE #1 BROKERAGE IN U.S.

HomeServices of America has ended Realogy brokerage subsidiary NRT‘s two-decade reign atop the Real Trends 500 rankings of top residential real estate brokerages in the United States, beating NRT by nearly 10,000 transactions to become the number one real estate firm by sides in 2019.

HomeServices closed 346,629 transaction “sides” for a total sales volume of $135.9 billion by representing the buyer or seller in deals in 2018, according to the report. (The same sale could be counted twice if the brokerage represented both the buyer and seller.) It’s an increase of 6 percent and enough to upset the 20-year winning streak of NRT, which operates through brands such as Sotheby’s and Coldwell Banker.

Source: Bloomberg https://www.bloomberg.com/news/articles/2019-03-27/warren-buffett-s-homeservices-becomes-top-home-brokerage-in-u-s Inman https://www.inman.com/2019/03/27/homeservices-dethrones-nrt-as-top-brokerage-in-the-us-real-trends/

EXPOSURE CREATES DEMAND. DEMAND DRIVES VALUE.

AGGRESSIVE MULTI-MEDIA EXPOSURE Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:

•

Intensive local and national networking

•

Aggressive print exposure

•

Expansive online exposure

•

Custom direct mail advertising and marketing materials

Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.

PRINT MEDIA Our innovative and aggressive local advertising and marketing activities will help attract qualified buyers to your property. Local advertising includes: •

Local newspaper & digital advertising (i.e., The Desert Sun; Retreats Home of The Week Tab; desertsun.com).

•

Buyer’s guides, magazines and other print advertising (i.e., Palm Springs Life; Palm Springs Life Homes; Desert; Desert Outlook).

•

Social Media (i.e., BHHS California Properties branded Facebook & Instagram accounts)

•

Facebook postings include: Just Listed, Home of the Week, Open House Gallery, Videos

•

Instagram postings include: Home for sale, Coachella Valley lifestyle images, Videos

•

Direct mail campaigns (i.e., utilizing BHHS REsource Center; Impact Marketing).

YOUR HOME MAY BE IN CALIFORNIA. YOUR BUYER MAY NOT. OUR AGENTS KNOW WHAT SPEAKS TO POTENTIAL BUYERS — AND HOW TO CREATE A CUSTOM MARKETING PLAN FOR YOUR PROPERTY THAT CAPTURES THEIR INTEREST. This sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces.

To find your buyers, we can advertise your property in many local, national and international publications.

These publications have both print and digital distribution to reach the maximum number of potential buyer.

When working with a Berkshire Hathaway HomeServices California Properties sales professional, your properties will receive special attention in publications like The Wall Street Journal, NY Times, Robb Report Exceptional Properties and Prestige magazine.

ALWAYS KNOW WHO’S LOOKING AT YOUR PROPERTY COMMUNICATION AND INFORMATION AT YOUR FINGERTIPS

The Buyer Market Analysis Report demonstrates

The Market Watch: You will receive daily or

precisely the type of Web activity your property

weekly activity emails detailing activity in the

has experienced on BerkshireHathawayhs.com

neighborhood with new and existing competing

and all the other websites in our network, such as:

listings, including new photos and price or status

•

changes. The email includes information itemizing

How many registered buyers are monitoring

online buyers’ interest level and search behavior

other listings in your general area

•

specific to your listing. This includes how many

How many times your property was presented

times your property was:

on search results to prospective buyers

• • •

Included in search results Viewed in the one property-per-page view Saved in a prospective buyer’s online portfolio

REAL-TIME MARKET REPORT FOR

3236 E MARYWOOD DR, ORANGE, CA 92867

30 POTENTIAL BUYERS ACTIVELY SEARCHING BETWEEN $746,000 AND $1,520,000 IN THE LAST 90 DAYS. HERE ARE A FEW OF THEIR PROFILES:

REAL-TIME MARKET REPORT FOR

2284 S PEBBLE BEACH DR, PALM SPRINGS, CA 92264

Buyer ID: 4897430

Buyer ID: 4897438

Buyer ID: 4897439

$500,000 - $1,000,000

$500,000 - $1,000,000

$500,000 - $1,000,000

3+ Beds, 2.0+ Baths

3+ Beds, 2.0+ Baths

3+ Beds, 2.0+ Baths

Provided by California Properties

Real-Time Valuations

Provided by California Properties

Provided by California Properties

Buyer ID: 4897444

Buyer ID: 4897445

Buyer ID: 4897451

$500,000 - $1,000,000

$500,000 - $1,000,000

$500,000 - $1,000,000

3+ Beds, 2.0+ Baths

3+ Beds, 2.0+ Baths

3+ Beds, 2.0+ Baths

Using Public Data Provided by California Properties

$548,295

$694,000

$598,167

Range:

Range:

Range:

$520,880 to $575,710

$562,140 to $825,860

$520,405 to $675,929

Zestimate From

Powered by

Powered by

Buyer ID: 4897596

$500,000 - $1,000,000

$500,000 - $1,000,000

$500,000 - $1,000,000

3+ Beds, 2.0+ Baths

3+ Beds, 2.0+ Baths

3+ Beds, 2.0+ Baths

Provided by California Properties

22800 Savi Ranch Pkwy., Suite 100 Yorba Linda, CA 92887 Phone: (714) 396-1617 sharieedunnrealtor@gmail.com

Maria Hill REALTOR® 22601 Old Canal Road, Yorba Linda, CA 92887

Provided by California Properties

Buyer ID: 4897595

Shariee Dunn Sales Associate

Phone: (714) 476-2569 | maria.hill@bhhscaproperty.com

Provided by California Properties

Buyer ID: 4897547

Provided by California Properties

Provided by California Properties

95%

OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME.

#1 IN RESIDENTIAL REAL ESTATE BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES SYNDICATES TO OVER 1,000+ WEBSITES

ONLINE HOME SEARCH BHHSCAPROPERTIES.COM & MOBILE APP BHHSCAPROPERTIES.com is a sophisticated real estate destination that offers maximum exposure for listings and delivers highly detailed property information to prospective buyers.

Our website is mobile friendly. Buyers and Sellers can enter BHHSCAPROPERTIES.com into any smart phone or tablet to: Search for properties, get property details and photos, Google maps of the area, find more information about local communities and find an agent.

With our full mobile suite buyers and sellers are never more than a finger tap way from an California Properties agent or the latest property information!

CREATING BUZZ AROUND YOUR HOME

WE PUT SOCIAL MEDIA TO WORK FOR YOU Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property.

While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.

OUR DIGITAL ADVERTISING PROGRAM Berkshire Hathaway HomeServices is providing an advertising campaign for your home – the custom digital ad will be created and shown to potential home buyers within a 15-mile radius of the listing on social media, premium websites and mobile apps. It will specifically target home buyers looking at listings online, keeping your home in front of potential buyers where ever they go online.

POWERED BY

Consistent Retargeting Digital Marketing

YOUR PROPERTY WILL BE FEATURED ON SITES LIKE THESE:

THE PERFECT INTERNATIONAL PARTNER

WE KNOW WHERE BUYERS SPEND THEIR TIME ON AND OFFLINE The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards it is considered the pinnacle of journalism. The Wall Street Journals digital and print publications reaches across geographic and language barriers to bring your property to powerful, influential and targeted affluent audience through out the world.

Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and whetting their appetite for exclusive estates.

WSJ.com

l

Europe.WSJ.com

l

Asia.WSJ.com

l MansionGlobal.com

THE WORLD IS YOUR AUDIENCE WE SELL YOUR HOME TO THE WORLD Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia.

DID YOU KNOW? •

Foreign buyers purchased $59 billion of U.S. residential property from April 2021 - March 2022

•

Foreign buyers typically purchase more expensive properties

•

China remained as the top origin of foreign buyers, followed by Canada, and UK

Source: The National Association of REALTORS ® 2022 Profile of International Activity in U.S. Residential Real Estate

REAL ESTATE

realestate.com

VIDEOS SOCIAL NETWORKING MOBILE MESSAGING

JUWAI.COM

MICROBLOG

THE #1 CHINESE INTERNATIONAL PROPERTY PORTAL, WITH 90 MILLION CHINESE SEARCH FOR PROPERTY EACH MONTH

61%

DID YOU KNOW?

China has more internet users than any other country.

High-net-worth Chinese say internet is their preferred source of information.

have an iphone

91%

are online every day

73% have an ipad

90 million Chinese search for property each month.

Sources: Hurun Report "The Chinese Millionaire Wealth Report 2012"; Hurun Report "The Chinese Millionaire Wealth Report 2013" ; Hurun Report "The Chinese Luxury Traveller 2014"

Juwai.com

CHINESE EXPOSURE: ANJUKE & WECHAT CHINESE MOBILE APP: ANJUKE

Anjuke, a prominent, mobile-first property platform with over 100 million monthly active users. Accounting for 70% of the market share in the Chinese mobile housing search market, the Anjuke mobile app has over 200 million downloads for both Apple and Android. The site has become a leading destination for Chinese consumers searching for real estate and is the #1 Chinese real estate portal for overseas properties.

In addition, Anjuke has been aggressively marketing its brand in mainland China with radio, television, cinema, and billboard/outdoor advertising. Anjuke, along with Fang.com, includes an exclusive concierge service to translate email and phone leads to English and send them to the listing agent.

CHINESE SOCIAL MEDIA PLATFORM: WECHAT Mansion Global, the premier destination for global luxury real estate listings and information, has launched its official channel on WeChat, China’s largest social media and instant messaging platform. Berkshire Hathaway HomeServices is the exclusive launch partner for the channel.

HOME SERVICES THAT MOVE YOU

When you’re ready to move forward with your life, but your home is holding you back, that’s where Apex Concierge Services steps in.

The curated team of design professionals is trained to see what changes are needed to elevate your home, inside and out, with no cash out of your pocket until it’s sold.

Apex is designed to provide painless solutions to maximize your home’s sale price and minimize its time on market.

RENOVATION PROJECTS • New flooring • New countertops • Kitchen improvements COSMETIC UPDATES • New flooring • New countertops • Kitchen improvements ELITE SERVICES • Painting • Professional staging • Decluttering AND MUCH MORE!

PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics.

A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.

CAPTURE THE LIFESTYLE

KEY MARKET FACTORS HOW LONG DOES IT TAKE TO SELL A HOME?

There is no easy answer but we know that there are significant factors that will affect your final price and time on market.

We Can Control:

We Can’t Control:

• Price

• Location

• Condition of your home

• Competition

• Terms offered

• Market Conditions

Asking Price in Relationship to Fair Market Value

+10%

Activity

Timing Your Home Sale

+5% Fair Market Value

-5% 1

2

3

4

5

6

7

Weeks

-10%

% of Prospective Purchasers Who Will Look at Property

2% 30% 60% 80% 92%

There are 4 major factors in selling your home: Price | Marketing | Terms | Effective Transaction Management Because pricing is one of the most important factors affecting your sale, it is critical to be positioned correctly when you first come on the market.

WHERE BUYERS COME FROM

TOUCHING HEARTS IMPROVING LIVES

THE CHARITABLE FOUNDATION AGENT COMMUNITY OUTREACH Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.

©2023 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.