GLOBAL PRESENCE
MARKETING PREPERATION
Industry-leading videography, photography and drone footage
Matterport footage used to create a 2D floor plan
Professional copywriting for brochures and MLS description
Professionally printed property flyer and brochure
Develop property website
INTRODUCTION TO THE BROKERAGE COMMUNITY
Send pre-MLS email to subscribed Berkshire Hathaway HomeServices
Promote property at Berkshire Hathaway HomeServices California Properties office meetings
Publish dedicated property website and include in marketing
Send ‘Just Listed’ email announcement to sphere, industry, & top agents
Host catered broker preview
Promote listing to top buyer’s agents
Promote to our international Berkshire Hathaway Community:
Luxury Collection, Canada, Dubai, Italy, UK, Portugal, Spain, Greece, Mexico, Bahamas, India and New Development
INTRODUCTION TO THE PUBLIC
List property on the Multiple Listing Service (MLS)
Direct mail “Just Listed” postcards to target farm and sphere of influence
Direct mail “Open House” invitations to surrounding neighborhood
Host broker’s open house
Attend all showings in person
Launch property video and/or virtual tour across social media channels
Zillow Showcase listing enhancement for increased online visibility and engagement
Enhanced Zillow.com listing with Zillow Walkthrough
Promote property across social media platforms
Digital advertising campaign via Chalk Digital Promote property through Berkshire Hathaway HomeServices Luxury channels, including Luxury Facebook Groups & Luxury International networks
Property featured in the Downtown Palm Springs office display window with QR code access for additional exposure and engagement
BERKSHIRE HATHAWAY
HOMESERVICES GLOBAL NETWORK
Berkshire Hathaway HomeServices California Properties listings are strategically marketed to reach an international clientele.
4 Continents, 13 Countries & Territories, Nearly 1,500 Global Offices, Over 50,000 Global Sales Professionals, Over 2,000 Global Commercial Sales Agents, $154.7 Billion in Sales Volume (2022)
BHHSCA AGENT WEBSITE: Homes are featured on my website and social media.
BHHSCAPROPERTIES.COM : The destination for California real estate searches, attracting 700,000+ visitors annually. Language and currency translation.
BHHSCAPROPERTIES.COM/LUXURY : Linked to bhhscaproperties.com, our luxury microsite showcases prestigious homes $1.75MM+ in elite markets.
BHHSCAPROPERTIES.COM/NEW-HOMES-DIVISION : Linked to bhhscaproperties.com, this microsite features newly constructed homes for sale, past collaborations, and highlights our New Homes Division Specialists.
BHHS.COM : Where millions of potential buyers start their U.S. home search, including the luxury demographic.
REALTOR.COM AND REALTOR.COM/INTERNATIONAL: A global site featuring listings from around the world.
WORLDPROPERTIES.COM: A place for international buyers to view our listings. In addition, homes are searchable on Proxio.com in 19 languages and 55 currencies.
JUWAI.COM: The No. 1 Chinese property portal, visited by thousands of buyers each day from over 403 cities throughout China, and major Chinese communities in Taiwan, Hong Kong, Malaysia and Singapore.
WSJ.COM: Listings are displayed in the Real Estate section including the European and Asian sites. 35 million+ monthly visitors. Listings are globally searchable. Featured on WSJ.com, Europe.WSJ.com, Asia.WSJ.com, India, WSJ.com, Lat.WSJ.com (Latin America), and Cn.WSJ. com (Chinese, Japanese, Korean translations).
MANSIONGLOBAL.COM: Part of Dow Jones, Mansion Global features listings over $1MM with an audience in 3 global editions - English, Chinese, and Spanish. Listings $7MM+ showcased in editorial content.
ZILLOW.COM : Over 70 million unique monthly visitors. Listings reach 1.5 million unique visitors monthly from countries with high interest in U.S. home purchases: Canada, China, India, Mexico and the U.K.
TRULIA.COM : More than 55 million unique monthly house hunters, the majority coming from mobile devices.
FINANCIAL TIMES OF LONDON: Properties appear before the highly affluent FT of London audience.
WeChat: China’s most popular instant messaging app and seamless one-stop shop for other common apps, including a real-estate sales platform connecting Chinese buyers with agents in the US.
NIKKEI: The world’s largest financial newspaper, with a daily circulation exceeding 1.73 million copies.
BARRONS.COM: This American weekly magazine/newspaper published by Dow Jones & Company, a division of News Corp., covers U.S. financial information, market developments, and relevant statistics.
PENTA: A supplement of Barron’s magazine targeting people with $5 million in assets and offers advice on lifestyle, exceptional travel, art and collectibles, private jets and luxury cars, jewelry, watches, and high-end real estate.
PROPGOLUXURY.COM: Delivers listings to affluent English and Chinese reading consumers, as the largest and fastest growing luxury property site in the China and Asia Pacific region, touching millions of elite consumers around the world.
NEW HOMES DIVISION
