S T R AT E G Y M AT T E R S
WE KNOW YOUR HOME IS YOUR MOST VALUABLE ASSET...
NO TWO PROPERTIES ARE ALIKE TOGETHER WE WILL CREATE A MARKETING PLAN AS DISTINCTIVE AS YOUR HOME. I wish to thank you for placing your trust in me to help you through the process of selling your home. There are 4 key areas that we will be focused upon. First, we will establish the best price to market your home to maximize its value. Next I will create the most effective marketing campaign to attract as many potential purchasers as possible! Then I will make sure the offer and acceptance is structured in your benefit to best achieve your goals. Lastly, I will manage the negotiations and transactional process to ensure they go smoothly until closing. Additionally, you will see very quickly you are dealing with a sales executive and organization that understands the market and how to best service your needs, while achieving your real estate goals. I welcome the opportunity to serve you, and look forward to working with you during the marketing process. If you have any questions don’t hesitate to contact me.
HOMESERVICES OF AMERICA®
L O C A L R E A L E S TAT E W O R L D W I D E Berkshire Hathaway HomeServices is part of a larger organization, HomeServices of America. This relationship allows us and our client to benefit from their strength, stability, and steady growth.
A NETWORK LIKE NO OTHER Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.
55,000+ agents | 1,500+ offices | 49 states Offices in N. America, Europe, Asia, Mexico & growing
3,200+ Agents & Counting | 34+ Offices In 3 States $9.3 Billion Sales Volume In 2021 15,741 Total Transactions In 2021
PROVEN RESULTS BERKSHIRE HATHAWAY HOMESERVICES ARIZONA, CALIFORNIA AND NEVADA PROPERTIES
We know that performance and reputation matter. To better serve you, we are continuously improving the way we do business and earning recognition on local, national, and global levels. BERKSHIRE ELITE Arizona, California and Nevada Properties ranks as the No. 3 brokerage in production nationwide and abroad among all Berkshire Hathaway HomeServices affiliates. REAL TRENDS 500 HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides. HARRIS POLL Berkshire Hathaway HomeServices is the Real Estate Agency Brand of the Year and Most Trusted Real Estate Brand.
A PEDIGREE LIKE NO OTHER INTRODUCING BERKSHIRE HATHAWAY HOMESERVICES By utilizing the strength and valuable resources of one of the world’s most respected brands, we bring operational excellence and innovation as a compelling value for our customers. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplify the reputation of Berkshire Hathaway — among Fortune’s 2021 most admired companies. A member of the over 300 billion-dollar Berkshire Hathaway Family, one of the most stable companies in the world employing over 377,000 people globally among its family of companies. Berkshire Hathaway HomeServices operates in nine countries; the U.S. under Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living; Canada under the leading Real Estate Companies, Royal LePage and the luxury Via Capitale, as well as Brazil, U.K., France, Singapore, China and India. It is the only company with such reach, reputation and resources in the Real Estate Industry.
“BERKSHIRE HATHAWAY IS BUILT TO BE FOREVER, IT’S TRUE OF ALL THE BUSINESSES WE OWN.” — WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY
A NAME RESPECTED WORLDWIDE 2022 WORLD’S MOST ADMIRED COMPANIES BY FORTUNE MAGAZINE
1
APPLE
2
AMAZON
3
MICROSOFT
4
PFIZER
5
WALT DISNEY
6
BERKSHIRE HATHAWAY
7
ALPHABET
8
STARBUCKS
9
NETFLIX
10
JP MORGAN CHASE
WHO IS JONATHAN CHI? PREMIER REAL ESTATE AND MARKETING SERVICE IN SOUTHERN CALIFORNIA. Jonathan Chi has been serving the residents of Southern California for over ten years. With his artistic eye for details and extensive knowledge of the modern real estate in-dustry, he is driven by a genuine desire to consistently exceed clients’ expectations. His data driven approach utilizes modern technology and creative thinking to create a positive experience every time. Jonathan has worked extensively with corporate and government clients and has years of experience working with both domestic and inter-national investors. Jonathan’s long track record of success can be attributed to his passion for marketing and presentation. He has an innate gift for revealing the beauty of a property through staging, remodeling, and decoration. Both commercial and residential clients can rest easy knowing that Jonathan will show them the top properties on the market. Addition-ally, Jonathan’s vast experience means he is prepared for any issues that may arise during the transaction. This ensures that every transaction is exciting and profitable for everyone involved. Jonathan earned his B.S. in Business Administration from The University of California, Riverside in 2006. He launched his real estate career soon after, winning several awards and eventually landing his current position with Berkshire Hathaway Home Ser-vices. He currently resides in West Covina, CA, where he enjoys playing the piano, watching movies, and traveling whenever possible.
5 STAR TESTIMONIALS WHAT CLIENTS ARE SAYING ABOUT ME
A family member referred Jonathan to us in
Jonathan is amazing. He helped us sold our home
purchasing our first home in Thousand Oaks in
less than 31 days from list to close. He is extremely
2020. Even though his primary area of expertise
knowledgeable, and he was helpful and responsive
is not in Ventura County, he was extremely helpful
at every step of our home selling process from
throughout the entire process from start to finish. It
start to finish. Selling a home is extremely stressful
was extremely challenging in finding a home during
especially during this difficult time. My husband
the pandemic, but Jonathan always made sure to
and I is grateful we had jonathan as our agent. We
make himself available and respond quickly. As
highly recommend Jonathan and look forward to
first time home buyers, we felt a bit lost at times
working with him again.
about home buying, but Jonathan’s expertise and professionalism definitely made our experience more comfortable.
Jonathan is very through and pay attention to
We would recommend Jonathan to anyone as we
client’s needs. We are happy to have him as our
know he would do a great job. A HUGE thank you
agent for buying, managing rental, as well as selling
to him for everything!
for the past 10 years. Always deliver excellent
Very helpful and professional. On top of everything
Jonathan is kind, patient, flexible, follows up, and
which made the selling and purchasing experience
will go above and beyond to help out his clients.
very smooth. Highly recommend Jonathan to sell
He worked with me for several months and helped
or to buy.
me purchase my first home!
services!
“A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.” — WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY
HOMESERVICES IS THE #1 BROKERAGE IN U.S.
HomeServices of America has ended Realogy brokerage subsidiary NRT‘s two-decade reign atop the Real Trends 500 rankings of top residential real estate brokerages in the United States, beating NRT by nearly 10,000 transactions to become the number one real estate firm by sides in 2019. HomeServices closed 346,629 transaction “sides” for a total sales volume of $135.9 billion by representing the buyer or seller in deals in 2018, according to the report. (The same sale could be counted twice if the brokerage represented both the buyer and seller.) It’s an increase of 6 percent and enough to upset the 20-year winning streak of NRT, which operates through brands such as Sotheby’s and Coldwell Banker. Source: Bloomberg https://www.bloomberg.com/news/articles/2019-03-27/warren-buffett-s-homeservices-becomes-top-home-brokerage-in-u-s Inman https://www.inman.com/2019/03/27/homeservices-dethrones-nrt-as-top-brokerage-in-the-us-real-trends/
#1 IN RESIDENTIAL REAL ESTATE BASED ON TRANSACTION SIDES
EXPOSURE CREATES DEMAND. DEMAND DRIVES VALUE.
AGGRESSIVE MULTI-MEDIA EXPOSURE Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:
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Intensive local and national networking
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Aggressive print exposure
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Expansive online exposure
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Custom direct mail advertising and marketing materials
Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.
95%
OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME.
#1 IN RESIDENTIAL REAL ESTATE BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES SYNDICATES TO OVER 1,000+ WEBSITES
CREATING BUZZ AROUND YOUR HOME
WE PUT SOCIAL MEDIA TO WORK FOR YOU Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property. While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.
OUR DIGITAL ADVERTISING PROGRAM Berkshire Hathaway HomeServices is providing an advertising campaign for your home – the custom digital ad will be created and shown to potential homebuyers within a 15-mile radius of the listing on social media, premium websites and mobile apps. It will specifically target Homebuyers looking at listings online. Keeping your home in front of potential buyers where ever they go online.
Consistent Retargeting Digital Marketing
YOUR PROPERTY WILL BE FEATURED ON SITES LIKE THESE:
THE PERFECT INTERNATIONAL PARTNER
WE KNOW WHERE BUYERS SPEND THEIR TIME ON AND OFFLINE The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards it is considered the pinnacle of journalism. The Wall Street Journals digital and print publications reaches across geographic and language barriers to bring your property to powerful, influential and targeted affluent audience through out the world. Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and whetting their appetite for exclusive estates. WSJ.com
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Europe.WSJ.com
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Asia.WSJ.com
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THE WORLD IS YOUR AUDIENCE WE SELL YOUR HOME TO THE WORLD Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia.
DID YOU KNOW? •
Foreign buyers purchased $153.0 billion of U.S. residential property from 2016-2017
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Foreign buyers typically purchase more expensive properties
•
China remained as the top origin of foreign buyers, followed by Canada, and UK
Source: The National Association of REALTORS ® 2017 Profile of International Activity in U.S. Residential Real Estate
SHOPPING REAL ESTATE
realestate.com
VIDEOS SOCIAL NETWORKING MOBILE MESSAGING
JUWAI.COM
MICROBLOG
THE #1 CHINESE INTERNATIONAL PROPERTY PORTAL, WITH 90 MILLION CHINESE SEARCH FOR PROPERTY EACH MONTH
61%
DID YOU KNOW?
China has more internet users than any other country. High-net-worth Chinese say internet is their preferred source of information.
have an iphone
91%
are online every day
73% have an ipad
90 million Chinese search for property each month.
Sources: Hurun Report "The Chinese Millionaire Wealth Report 2012"; Hurun Report "The Chinese Millionaire Wealth Report 2013" ; Hurun Report "The Chinese Luxury Traveller 2014"
Juwai.com
CHINESE EXPOSURE: ANJUKE & WECHAT CHINESE MOBILE APP: ANJUKE
Anjuke, a prominent, mobile-first property platform with over 100 million monthly active users. Accounting for 70% of the market share in the Chinese mobile housing search market, the Anjuke mobile app has over 200 million downloads for both Apple and Android. The site has become a leading destination for Chinese consumers searching for real estate and is the #1 Chinese real estate portal for overseas properties. In addition, Anjuke has been aggressively marketing its brand in mainland China with radio, television, cinema, and billboard/outdoor advertising. Anjuke, along with Fang.com, includes an exclusive concierge service to translate email and phone leads to English and send them to the listing agent.
CHINESE SOCIAL MEDIA PLATFORM: WECHAT Mansion Global, the premier destination for global luxury real estate listings and information, has launched its official channel on WeChat, China’s largest social media and instant messaging platform. Berkshire Hathaway HomeServices is the exclusive launch partner for the channel.
HOME SERVICES THAT MOVE YOU
When you’re ready to move forward with your life, but your home is holding you back, that’s where Apex Concierge Services steps in. The curated team of design professionals is trained to see what changes are needed to elevate your home, inside and out, with no cash out of your pocket until it’s sold. Apex is designed to provide painless solutions to maximize your home’s sale price and minimize its time on market.
RENOVATION PROJECTS • New flooring • New countertops • Kitchen improvements COSMETIC UPDATES • New flooring • New countertops • Kitchen improvements ELITE SERVICES • Painting • Professional staging • Decluttering AND MUCH MORE!
UPGRADE YOUR HOME AND PAY FOR IT LATER
BUY BEFORE YOU SELL WITH CONVENTIONAL FINANCING WITH ANY LENDER OF YOUR CHOICE. ✓
No more contingent offers
✓
No double moves or mortgages
✓
No credit applications, monthly payments, or fixed maturity rate
✓
Avoid living through renovations & showings
✓
We prepare your home for sale and maximize value - you keep all the upside
HDR ENHANCED PHOTOS Simple explanation - photos are shot in raw format or in brackets and multiple photos are stitched together to create one image so the views from outside of the windows are captured.
PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.
CAPTURE THE LIFESTYLE
IS STAGING RIGHT FOR YOU? Before
After
DIGITAL PHOTO ENHANCEMENT Original
Enhanced
3D FLOOR PLAN RENDERINGS With a 3D virtual tour, prospective leads can do their own walkthrough of your properties from anywhere, anytime, generating higher engagement and interest.
• Sell at a 4-9% higher sales price. • Decrease time on market by up to 31%. • 90% of buys would be more compelled by a listing with a 3D tour. Attract more qualified prospects by giving viewers the most complete representation of your property, filtering out those the property may not be right for while also attracting leads that are genuinely interested in your property
TOUCHING HEARTS IMPROVING LIVES
THE CHARITABLE FOUNDATION AGENT COMMUNITY OUTREACH Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.
©2022 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.