Your Path To Success with Berkshire Hathaway HomeServices

STRENGTH • INTEGRITY • TRUST

LET US INTRODUCE OURSELVES

PROVEN RESULTS Berkshire Hathaway Homeservices Arizona, California And Nevada Properties We know that performance and reputation matter. To better serve you, we are continuously improving the way we do business and earning recognition on local, national, and global levels.

Berkshire Elite Arizona, California and Nevada Properties ranks as the No. 3 brokerage in production nationwide and abroad among all Berkshire Hathaway HomeServices affiliates.

REAL TRENDS 500 HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides.

Harris Poll Berkshire Hathaway HomeServices is the Real Estate Agency Brand of the Year and Most Trusted Real Estate Brand.

#1

#3

HomeServices of America, Inc ranking based on number of transactions by REALTrends

AWARD WINNNING BROKERAGE Berkshire Hathaway HomeServices Arizona, California & Nevada Properties is the right move.

Berkshire Hathaway HomeServices Arizona, California & Nevada Properties ranking in franchise’s global network

10,850+

TOP

TRANSACTIONS EXCEEDING

Agents and Teams in the Global network

800+

$7.2B

Award Winners

in sales volume

Approximately

2,700 AGENTS

25

OFFICES

100+

AGENTS

Listed in REAL Trends America’s Best Agents

OUR GLOBAL PARTNERS The power of Berkshire Hathaway HomeServices' global network is unparalleled.

Genelle Geronsin,

Broker Associate Berkshire Hathaway HomeServices California Properties

We are so fortunate to have [our global partners] in our extended Berkshire Hathaway HomeServices' family.

Frank Napoli,

Realtor® Berkshire Hathaway HomeServices Nevada Properties

LOCATIONS IN 12 COUNTRIES UNITED STATES, CANADA, MEXICO, GREAT BRITAIN, ITALY, SPAIN, GERMANY, GREECE, PORTUGAL, UNITED ARAB EMIRATES, INDIA, BAHAMAS

38

OFFICES

15

BROKERAGES

ENSURING A SEAMLESS AND SECURE TRANSACTION We adhere to the highest levels of commitment and protection. From lending to escrow, insurance to title, we have a vested interest in guarding your data. Our unified efforts are checked and verified at every stage to produce a seamless transaction and successful closing.

A DEDICATED LEGAL TEAM Berkshire Hathaway HomeServices Arizona, California & Nevada Properties agents receive support from our in-house legal team–one of he few of its kind among brokerages. Specializing in real estate law, our attorneys are always available to assist with the intricacies of any transaction.

The very best in the industry CO M M ITM EN T TO E XC E L L E N C E ON G OIN G E D UCAT IO N 24 / 7 CO N S U LTAT IO N A N D S U P PO RT

WE DON’T JUST HAVE HIGH EXPECTATIONS,

We live them.

YOUR PATH TO SUCCESS RE Success is a results oriented training program that increases your skill sets to advance your business and generate more income! Gain certificates in the disciplines and techniques needed to make you successful. Once you have completed the courses, you are awarded the Masters in Real Estate designation, and are on your way to taking your business to a new level!

NEW & BEGINNING AGENTS: RE Success will give you the skills needed to start your business off on the right foot and be successful. This program will reduce your learning curve and help you to start producing income now!

SEASONED AGENTS: RE Success is a three part series that will help seasoned agents refine their sales skills, learn new techniques to increase their efficiency and become more proficient at real estate technology!

• Advanced Sales Skills Training Program • Real Estate Technology Training Program • Advanced Business Development seminars

PHILANTHROPY IS AT THE HEART OF WHO WE ARE At Berkshire Hathaway HomeServices Arizona, California & Nevada Properties, we are part of our community. We sell real estate, but our goal is to be good neighbors and strengthen our community.

Berkshire Hathaway HomeServices contributes to several charities and organizations throughout the year through the Americana Charitable Foundation. Funds are raised through a variety of fund-raising events, company contributions and Sales Executives who donate on every closed transaction in Arizona, California and Nevada markets.

BERKSHIRE HATHAWAY HOMESERVICES SPECIALTY DIVISIONS We work with an experienced network of specialty agents in: • Divisions offer leadership and mentorship • Regular meetings • Specialized marketing materials • Unique promotions and PR

NEW HOMES

COMMERCIAL

LUXURY

PROBATE

SENIORS

MARKETING & PROMOTION

BHHSAZ.COM BHHSNV.COM BHHSCAPROPERTIES.COM • Search all listings in your local market • Find an agent or office • Chat with our virtual assistant • Learn about our company and resources • Subscribe to our newsletter • Visit our microsites: - Luxury - New Homes - Commercial - Seniors - Probate

Approximately 2,700 Agents | 25 Offices in 3 States Exceeding $7.2 Billion in Sales Volume

BHHSAZ.COM BHHSNV.COM BHHSCAPROPERTIES.COM

DIGITAL MEDIA STRATEGY

1,050,000 +

We drive affluent consumers to our website and luxury properties, generating qualified buyer leads for your home using evolving strategies, carefully crafted messages, and expert design across all digital platforms.

22.1 MILLION +

Our creative team collaborates to promote our brand and listings with:

VISITORS ANNUALLY

IMPRESSIONS ANNUALLY

98.7% OF CONSUMERS

SEARCH FOR THEIR HOME ONLINE

• Geographical and behavioral digital advertising • An exclusive buyer-match network and listing alert dashboard • State-of-the-art social media resources • Strategic SEO implementation • Virtual tours and remote consultation • Exclusive listing opportunities • Influencer marketing • Professional listing image/video resources • 24/7 virtual web assistance • Email marketing

SOCIAL MEDIA RESOURCES

Customizable Design Studio: • Full design platform with pre-made luxury templates • Add photos, update text, change fonts, and request new design styles Agent Icon: • Simply text or email your photo and receive designs back in seconds Services Boost Facebook Ads: • Easily create impactful listing and brand ads at a cost-efficient price Social media listing videos: • Submit active listings and receive a branded social media listing video in 2-3 days Blog, social media, and newsletter feature: • Our Noteworthy Homes blog features listings with a notable client, location, or story • Submit your listings to marketing@bhhscaproperties.com to be featured throughout the month

Programs Chalk Digital: • All listings receive 1 week of Facebook and online advertising after being entered into the MLS Listing Ads: • We run ads for all $3.5M and above listings on Facebook and Instagram DARE Ads: • Users that reach our listings are retargeted with ads on Facebook, showing them that listing and similar listings Ready-to-Use Social media images created weekly: • Agent Icon • SOCI • Maxa Blog content created weekly: • BHHS REsource Center

CONNECT TV DIGITAL STRATEGIES Your Sphere in Digital We can create ads that utilize your contacts based on their email addresses and mailing addresses from past leads or lists to identify those individual's IP addresses and target tailored ads to reach them on Facebook, Instagram, and high-traffic sites across the web as well as the most popular smartphone applications.

Streaming Digital TV Commercials We reach TV viewers on premium streaming services like Hulu, DirecTV Now, ROKU, SlingTV, gaming systems as well as streaming programming channels from HGTV, Discovery, BBC America, ESPN and more!

Your streaming TV commercial will run for 15+ hours per month ($99/month) to thousands of viewers during prime-time hours–during weekdays and weekends.

We also target potential real estate shoppers and buyers by dropping pins in any US neighborhood of your choice based on a custom boundary, flexible radius, zip code(s) or any city limit.

SWEEPING ONLINE EXPOSURE The Wall Street Journal, a globally trusted publication renowned for its crucial world news and insightful business analysis, has won 35 Pulitzer Prizes, making it the pinnacle of journalism. Through digital and print platforms, it reaches a powerful, influential, and targeted affluent audience worldwide.

Our luxury listings gain exposure in Mansion, the dedicated luxury real estate section of the Wall Street Journal, and are featured on Mansion Global. Focused on luxury real estate, Mansion and MansionGlobal.com provide authoritative and intriguing journalism, educating prospective buyers and sparking interest in exclusive estates on the international market.

•

WSJ.com

•

Europe.WSJ.com

•

Asia.WSJ.com

•

MansionGlobal.com

BOOST FACEBOOK ADS Boost is a tool that puts the power of Facebook advertising in your hands, without the hassle of building, running, and monitoring your ads from scratch.

• Target your seller directly • Reach out to users who have engaged with your ads • Instantly and seamlessly run Facebook advertising through your MLS-enabled dashboard • Test ads in different markets like Seattle, Phoenix, or Toronto • Swap photos and copy to optimize ad performance • Make quick changes when there are updates to pricing, photos, etc.

• Review and share real-time analytics and reporting • Responsive support team and trusted partners who work with us to improve experiences for you and your clients

GLOBAL OPEN HOUSE The Global Open House is where you will meet your esteemed Luxury Collection Specialist colleagues from around the globe and gain access and insight to the remarkable listings they represent.

Each episode: • Features a hand-picked selection of luxury properties • Allows Luxury Specialists to ask questions and engage with agents from around the world • Offers advice and secrets to success when building relationships, developing new marketing strategies, and going above and beyond for clients This exclusive Luxury Collection Global Open House event puts your listing in front of an international audience.

13,000 +

CONNECTIONS TO MAJOR GLOBAL DISTRIBUTION NETWORKS

NEARLY 4.5 BILLION ESTIMATED VIEWS ANNUALLY

PUBLIC RELATIONS STRATEGY Each home’s story is carefully curated, with potential exposure in: • Local and national print and online publications • Local and national news stations • blog.bhhsaz.com, blog.bhhsnv.com, blog. bhhscaproperties.com • Social media + social media advertising Top publications include: • The Wall Street Journal • Mansion Global • Robb Report • New York Post • Architectural Digest • RISMedia • Inman • Real Trends • HousingWire • Yahoo!

• Realtor.com • Real Estate Weekly

TOOLS & OFFERINGS

AGENT WEBSITES FOR THE MODERN REALTOR® We proudly offer six contemporary layouts and three package options for agents and teams to choose from.

Packages include: • Lead generation/contact forms • About You page • Community information and features • Your expert services as a local agent • Regular updates to functionality and compliance • Mobile-responsive design • Affordable pricing

LISTING WEBSITES Each listing that is active on the MLS will receive its own single-property landing page.

This resource is free for every agent to use, with content auto-generated from your listing details in the MLS.

YOUR AGENT MOBILE APP Your personalized mobile app is branded with your name, photo, and contact info so your clients can search for homes on-the-go. Plus, clients who use your ap will have access to you via direct message within the app.

The mobile app features include bounded search, a mortgage calculator, and the ability to share the app and listings.

120,000 +

ANNUAL USERS *

DESIGN STUDIO Design Studio is our intuitive, all-in-one creative platform that empowers you to create, draft, edit, and publish customized marketing materials.

Accessible on desktop and mobile devices, its drag-and-drop simplicity can be used from the comfort of your office, home, or on-the-go.

You're in control of your designs Zero graphic design experience needed, plus no time spent waiting for proofs and edits.

MLS Integration and account profiles Simply type in your MLS# and listing information will populate.

Royalty-free images included Access a full library of images, free to use in any design.

Collaborate and work with teams Easily share designs among team members.

Printing options Send your printed materials directly to One Step Services or your preferred vendor.

Lots of support Get in touch with a support team for quick solutions and to request new designs.

BEFORE

APEX CONCIERGE Home services that move you Before your home officially hits the market and we begin marketing it to an elite audience, upgrades may be needed. That’s where Apex Conierge Services steps in.

When you list your home with a Berkshire Hathaway HomeServices agent, you will have access to the APEX home services program.

N O I T U L O ES R ED T W A LO T UPD NO AFTER

First impressions sell From major renovation projects to simple cosmetic fixes and professional staging, APEX is designed to elevate every aspect of your home to make it marketready. Your personal project coordinator will decide what is needed to move forward and assemble an elite team of design professionals, with the goal of maximizing your home’s value and minimizing its time on the market.

All at no cost to you until your home closes escrow.⁶

APEX FORWARD Using Apex Forward, buyers can purchase their next home before their current property sells.

• No more contingent offers • No double moves • No Monthly payments, fixed maturity date, or bridge loans • Avoid living through renovations and showings

BUY BEFORE YOU SELL. We prepare your home for sale and maximize value–you keep all the upside.

HOME VALUATION TOOL • Home valuation tool offered to all agents • Widget is offered for agent websites • QR Codes offered for agent marketing • Widget on all agent profile pages • Lead generation system • Monthly client emails for current and updated values • Offers suggestions for available equity to prompt activity • Values offered by three sources for accuracy and credibility • Agent-to-Agent email capabilities

CUSTOM COMPARATIVE MARKET ANALYSIS Our CMA/CMA Live systems allow you to prepare a custom Comparative Market Analysis for any prospective seller.

Available in print or digital, use this tool to provide information and resources to your potential client: • Cover letter • Agent resume • About Berkshire Hathaway HomeServices • Listing presentation • Marketing strategy • Comps, pricing, average price, DOM And so much more!

PROVEN RESULTS FOR YOUR REAL ESTATE BUSINESS #1 Ranked Platform • Match your listing with qualified buyers who are ready 3x More Leads • 5-10x Client Engagement • Mobile First: Work from anywhere with a top-rated, intuitive Mobile App. Comprehensive Tools and Empowerment • Leverage 20+ ways to generate leads for FREE, ensuring a steady flow of potential clients.

• Access the most robust lead gen tools available to you and your agents.

• Utilize smart automation for efficient lead management and conversion.

• Drive 5-10X higher engagement with intelligent prospect nurturing on behalf of your agents, available 24/7.

• Enjoy a serious follow-up machine with AI-driven behavioral automation to engage 5–10X more leads + SOI contacts.

Brokerages must strategically reclaim command over their data and audience to maintain a competitive edge. kvCORE offers a distinct and effective route to realizing this objective.

Troy Reierson,

CEO Berkshire Hathaway HomeServices Arizona, California & Nevada Properties

AGENT RESOURCES GLOBAL NETWORK RESOURCE CENTER • Business and Marketing Tools • Training and Educational Programs • Advanced CRM System • Responsive Support Team • Marketing REsource • Benefits and Discounts

VAC • Company Announcements • Directory of Tools and Programs • Private l Exclusive Listings • Legal • Training • Market Reports • My Transaction • Design Studio

©2023 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.