MARKETING PROPOSAL PREPARED FOR 79610 VIA SIN CUIDADO
Berkshire Hathaway HomeServices California Properties is known for its prestige in providing not just exceptional service, but also an expansive set of marketing and advertising opportunities for your listings. Our luxuryfocused listing resources will help you create a forward-thinking action plan to highlight your listing’s unique qualities while exposing the property to luxury agents and buyers within our network, locally, and across the globe.
GLOBAL PRESENCE
Berkshire Hathaway HomeServices Global Network www.BerkshireHathawayHS.com ALMOST
50,000
NETWORK REAL ESTATE PROFESSIONALS
MORE THAN
1,500
MEMBER OFFICES
ACROSS 13 COUNTRIES AND TERRITORIES
ASIA
UNITED ARAB EMIRATES INDIA
EUROPE
GREECE ITALY PORTUGAL SPAIN UNITED KINGDOM
NORTH AMERICA CANADA CAYMAN ISLANDS MEXICO THE BAHAMAS UNITED STATES
SOUTH AMERICA ARUBA
LAST UPDATED: APRIL 16, 2024
MARKETING PREPERATION
Professional photography, cinematic video & aerial drone imagery AI-enhanced image optimization for digital performance Matterport 3D Tour & interactive floor plans (when applicable) Luxury brochure design, MLS copywriting & print collateral Custom property website & digital presentation Pre-launch marketing strategy designed to build anticipation before hitting the market
INTRODUCTION TO THE BROKERAGE COMMUNITY
Exclusive Broker Preview Event “Just Listed” email campaign to agents and industry contacts Featured presentation at Berkshire Hathaway HomeServices sales meetings Distribution through the MLS and broker syndication network Luxury Collection exposure across the Berkshire Hathaway HomeServices global network Promotion to top-performing buyer’s agents
DIGITAL BUYER ACQUISITION STRATEGY
DIGITAL EXPOSURE & CONSUMER MARKETING
BERKSHIRE HATHAWAY HOMESERVICES GLOBAL NETWORK
Today’s luxury buyers don’t simply search for homes—they discover them through personalized digital experiences. We utilize advanced AIpowered marketing technology to identify likely buyers, predict online behavior, and continually optimize advertising performance throughout the campaign. Our AI-driven marketing includes: AI audience modeling to identify consumers most likely to purchase a luxury property like yours Predictive buyer targeting based on online behavior, search intent, demographics, and lifestyle interests Dynamic digital advertising that automatically adjusts toward the highest-performing audiences AI optimization of headlines, imagery, and ad placement to maximize engagement Intelligent retargeting that reconnects with buyers who have viewed your property across multiple platforms Performance analytics that continuously refine the campaign to improve results throughout the listing period Rather than waiting for buyers to find the property, our strategy actively places the home in front of the people most likely to purchase it. Professionally produced property video YouTube advertising campaign Professionally designed single-property website Geographically targeted “Just Listed” digital advertising “Just Sold” advertising campaign after closing Social media marketing assets Photo slideshow Downloadable property flyers Client marketing performance reports “Just Listed” & “Just Sold” email campaigns Mobile brochure with QR technology MLS email distribution to every active REALTOR Featured placement on WSJ.com (qualifying luxury listings) Featured placement on MansionGlobal.com (qualifying luxury listings) Berkshire Hathaway HomeServices California Properties listings are strategically marketed to reach an international clientele. 4 Continents, 13 Countries & Territories, Nearly 1,500 Global Offices, Over 50,000 Global Sales Professionals, Over 2,000 Global Commercial Sales Agents, $154.7 Billion in Sales Volume (2022)
SWEEPING NATIONAL AND INTERNATIONAL EXPOSURE
BHHSCA AGENT WEBSITE: Homes are featured on my website and social media. BHHSCAPROPERTIES.COM: The destination for California real estate searches, attracting 700,000+ visitors annually. Language and currency translation. BHHSCAPROPERTIES.COM/LUXURY: Linked to bhhscaproperties.com, our luxury microsite showcases prestigious homes $1.75MM+ in elite markets. BHHSCAPROPERTIES.COM/NEW-HOMES-DIVISION: Linked to bhhscaproperties.com, this microsite features newly constructed homes for sale, past collaborations, and highlights our New Homes Division Specialists. BHHS.COM: Where millions of potential buyers start their U.S. home search, including the luxury demographic. REALTOR.COM AND REALTOR.COM/INTERNATIONAL: A global site featuring listings from around the world. WORLDPROPERTIES.COM: A place for international buyers to view our listings. In addition, homes are searchable on Proxio.com in 19 languages and 55 currencies. JUWAI.COM: The No. 1 Chinese property portal, visited by thousands of buyers each day from over 403 cities throughout China, and major Chinese communities in Taiwan, Hong Kong, Malaysia and Singapore. WSJ.COM: Listings are displayed in the Real Estate section including the European and Asian sites. 35 million+ monthly visitors. Listings are globally searchable. Featured on WSJ.com, Europe.WSJ.com, Asia.WSJ.com, India, WSJ.com, Lat.WSJ.com (Latin America), and Cn.WSJ. com (Chinese, Japanese, Korean translations). MANSIONGLOBAL.COM: Part of Dow Jones, Mansion Global features listings over $1MM with an audience in 3 global editions - English, Chinese, and Spanish. Listings $7MM+ showcased in editorial content. ZILLOW.COM: Over 70 million unique monthly visitors. Listings reach 1.5 million unique visitors monthly from countries with high interest in U.S. home purchases: Canada, China, India, Mexico and the U.K . TRULIA.COM: More than 55 million unique monthly house hunters, the majority coming from mobile devices. FINANCIAL TIMES OF LONDON: Properties appear before the highly affluent FT of London audience. WeChat: China’s most popular instant messaging app and seamless one-stop shop for other common apps, including a real-estate sales platform connecting Chinese buyers with agents in the US. NIKKEI: The world’s largest financial newspaper, with a daily circulation exceeding 1.73 million copies. BARRONS.COM: This American weekly magazine/newspaper published by Dow Jones & Company, a division of News Corp., covers U.S. financial information, market developments, and relevant statistics. PENTA: A supplement of Barron’s magazine targeting people with $5 million in assets and offers advice on lifestyle, exceptional travel, art and collectibles, private jets and luxury cars, jewelry, watches, and high-end real estate. PROPGOLUXURY.COM: Delivers listings to affluent English and Chinese reading consumers, as the largest and fastest growing luxury property site in the China and Asia Pacific region, touching millions of elite consumers around the world.
NEW HOMES DIVISION