MARKETING PROPOSAL
PREPARED FOR 6 ROUNDTREE CT, ALISO VIEJO Berkshire Hathaway HomeServices California Properties is known for its prestige in providing not just exceptional service, but also an expansive set of marketing and advertising opportunities for your listings. Our luxuryfocused listing resources will help you create a forward-thinking action plan to highlight your listing’s unique qualities while exposing the property to luxury agents and buyers within our network, locally, and across the globe.
JEN & ROB HERNANDEZ Jen 213-364-4044 Rob 213-999-4044 jenrobhomes@gmail.com jenrobhomes.com
Jen DRE# 02093432 | Rob DRE# 02093404
GLOBAL PRESENCE
Berkshire Hathaway HomeServices Global Network www.BerkshireHathawayHS.com ALMOST
50,000
NETWORK REAL ESTATE PROFESSIONALS
MORE THAN
1,500
MEMBER OFFICES
ACROSS 13 COUNTRIES AND TERRITORIES
ASIA
UNITED ARAB EMIRATES INDIA
EUROPE
GREECE ITALY PORTUGAL SPAIN UNITED KINGDOM
NORTH AMERICA CANADA CAYMAN ISLANDS MEXICO THE BAHAMAS UNITED STATES
SOUTH AMERICA ARUBA
LAST UPDATED: APRIL 16, 2024
MARKETING PREPERATION
INTRODUCTION TO THE BROKERAGE COMMUNITY
Industry-leading videography, photography and drone footage Matterport footage used to create a 2D floor plan Professional copywriting for brochures and MLS description Professionally printed property flyer and brochure Prelaunch campaign to created targeting specific neighborhoods Develop property website Send pre-MLS email to subscribed Berkshire Hathaway HomeServices List property in Multiple Listing Service Promote property at Berkshire Hathaway HomeServices California Properties office meetings Publish dedicated property website and include in marketing Send ‘Just Listed’ email announcement to sphere, industry, & top agents Host catered broker preview Promote listing to top buyer’s agents Promote to our international Berkshire Hathaway Community: Luxury Collection, Canada, Dubai, Italy, UK, Portugal, Spain, Greece, Mexico, Bahamas, India and New Development
INTRODUCTION TO THE PUBLIC
Direct mail – ‘Just Listed’ postcard to target/farm/sphere of influence Schedule & host open houses Direct mail – ‘Open House’ invitations to neighborhood Host catered neighborhood preview Launch property video and/or virtual tour on social media channels Enhance listing on Zillow.com with Zillow Walkthrough Promote property on social media accounts Launch of 7-Day digital advertising campaign via Chalk Digital Launch of 7-Day digital advertising campaign on ThisIsLiving.online Streaming Digital TV Commercials reaching TV viewers on premium streaming services like Hulu, DirecTV Now, ROKU, SlingTV, gaming systems as well as streaming programming channels from HGTV, Discovery, BBC America, ESPN and more! Promote on the Berkshire Hathaway HomeServices, Luxury Facebook Group & Luxury International Chatter Group Launch Party to Neighborhood
BERKSHIRE HATHAWAY HOMESERVICES GLOBAL NETWORK
Berkshire Hathaway HomeServices California Properties listings are strategically marketed to reach an international clientele. 4 Continents, 13 Countries & Territories, Nearly 1,500 Global Offices, Over 50,000 Global Sales Professionals, Over 2,000 Global Commercial Sales Agents, $154.7 Billion in Sales Volume (2022)
SWEEPING NATIONAL AND INTERNATIONAL EXPOSURE
BHHSCA AGENT WEBSITE: Homes are featured on my website and social media. BHHSCAPROPERTIES.COM: The destination for California real estate searches, attracting 700,000+ visitors annually. Language and currency translation. BHHSCAPROPERTIES.COM/LUXURY: Linked to bhhscaproperties.com, our luxury microsite showcases prestigious homes $1.75MM+ in elite markets. BHHSCAPROPERTIES.COM/NEW-HOMES-DIVISION: Linked to bhhscaproperties.com, this microsite features newly constructed homes for sale, past collaborations, and highlights our New Homes Division Specialists. BHHS.COM: Where millions of potential buyers start their U.S. home search, including the luxury demographic. REALTOR.COM AND REALTOR.COM/INTERNATIONAL: A global site featuring listings from around the world. WORLDPROPERTIES.COM: A place for international buyers to view our listings. In addition, homes are searchable on Proxio.com in 19 languages and 55 currencies. JUWAI.COM: The No. 1 Chinese property portal, visited by thousands of buyers each day from over 403 cities throughout China, and major Chinese communities in Taiwan, Hong Kong, Malaysia and Singapore. WSJ.COM: Listings are displayed in the Real Estate section including the European and Asian sites. 35 million+ monthly visitors. Listings are globally searchable. Featured on WSJ.com, Europe.WSJ.com, Asia.WSJ.com, India, WSJ.com, Lat.WSJ.com (Latin America), and Cn.WSJ. com (Chinese, Japanese, Korean translations). MANSIONGLOBAL.COM: Part of Dow Jones, Mansion Global features listings over $1MM with an audience in 3 global editions - English, Chinese, and Spanish. Listings $7MM+ showcased in editorial content. ZILLOW.COM: Over 70 million unique monthly visitors. Listings reach 1.5 million unique visitors monthly from countries with high interest in U.S. home purchases: Canada, China, India, Mexico and the U.K . TRULIA.COM: More than 55 million unique monthly house hunters, the majority coming from mobile devices. FINANCIAL TIMES OF LONDON: Properties appear before the highly affluent FT of London audience. WeChat: China’s most popular instant messaging app and seamless one-stop shop for other common apps, including a real-estate sales platform connecting Chinese buyers with agents in the US. NIKKEI: The world’s largest financial newspaper, with a daily circulation exceeding 1.73 million copies. BARRONS.COM: This American weekly magazine/newspaper published by Dow Jones & Company, a division of News Corp., covers U.S. financial information, market developments, and relevant statistics. PENTA: A supplement of Barron’s magazine targeting people with $5 million in assets and offers advice on lifestyle, exceptional travel, art and collectibles, private jets and luxury cars, jewelry, watches, and high-end real estate. PROPGOLUXURY.COM: Delivers listings to affluent English and Chinese reading consumers, as the largest and fastest growing luxury property site in the China and Asia Pacific region, touching millions of elite consumers around the world.
NEW HOMES DIVISION