PREPARATION FOR MARKETING LAUNCH
INTRODUCTION OF WINCHCOMB TO THE BROKERAGE COMMUNITY
Industry-leading videography, photography and drone footage
Matterport footage used to create a 2D floor plan
Professional copywriting for brochures and MLS description
Professionally printed property flyer and brochure
Prelaunch campaign to created targeting specific neighborhoods
Develop property website
Send pre-MLS email to subscribed Berkshire Hathaway HomeServices
List property in Multiple Listing Service
Twilight networking gala
Promote property at Berkshire Hathaway HomeServices Arizona
Properties office meetings
Publish dedicated property website and include in marketing
Send ‘Just Listed’ email announcement to sphere, industry, & top agents
Host catered broker preview
Promote listing to top buyer’s agents
Promote to our international Berkshire Hathaway Community: Luxury Collection, Canada, Dubai, Italy, UK, Portugal, Spain, Greece, Mexico, Bahamas, India and New Development
INTRODUCTION OF WINCHCOMB TO THE PUBLIC
Direct mail – ‘Just Listed’ postcard to target/farm/sphere of influence
Schedule & host open houses
Direct mail – ‘Open House’ invitations to neighborhood
Host catered neighborhood preview
Launch property video and/or virtual tour on social media channels
Enhance listing on Zillow.com with Zillow Walkthrough
Promote property on social media accounts
Launch of 7-Day digital advertising campaign via Chalk Digital Launch of 7-Day digital advertising campaign on ThisIsLiving.online
Streaming Digital TV Commercials reaching TV viewers on premium streaming services like Hulu, DirecTV Now, ROKU, SlingTV, gaming systems as well as streaming programming channels from HGTV, Discovery, BBC America, ESPN and more!
Promote on the Berkshire Hathaway HomeServices, Luxury Facebook Group & Luxury International Chatter Group
Launch Party to Neighborhood
BERKSHIRE HATHAWAY
HOMESERVICES GLOBAL NETWORK
Berkshire Hathaway HomeServices Arizona Properties listings are strategically marketed to reach an international clientele.
4 Continents, 13 Countries & Territories, Nearly 1,500 Global Offices, Over 50,000 Global Sales Professionals, Over 2,000 Global Commercial Sales Agents, $154.7 Billion in Sales Volume (2022)