MARKETING YOUR HOME
MIKE MURPHY
Working with an experienced agent and brokerage matters.
As a Berkshire Hathaway HomeServices agent, I believe that selling a home should be a luxury experience. I understand that your property is not just part of your family’s history – it is a significant investment. That’s why it is essential to have the power of a world-class brand in your corner.
I am proud to represent a company that stands for integrity, trust, stability and longevity. I will leverage our considerable business strength and marketing advantages to provide you with an experience that is as effective, efficient and enjoyable as possible.
My combined knowledge of the Sun Valley market, commitment to customer service and technological expertise will afford you marketing advantages that no local firm or international competitor can match.
Real estate isn’t just what I do, it’s also who I am. I love this business because, fundamentally, it’s about making your biggest hopes and dreams come true. I build relationships with my clients that last a lifetime. Through highly customized service, skills, support and care, I will guide you through every new chapter of your homeownership story.
So, no matter what your goals are today or what the future looks like for you tomorrow, I believe the best real estate experience is the one that we are about to undertake together.
Thank you for the opportunity to represent and market your home. Together, we can achieve remarkable results.
Respectfully,
Mike Murphy
Sun Valley Properties is an “Elite Circle” brokerage in the BHHS network. In 2025, we were #39 in the entire network of over 1400 brokerages.
MY COMMITMENT TO YOU...
Integrity & Loyalty
You can count on me to represent you with the highest ethical standards. From listing to negotiating to closing, my company and I are committed to doing real estate right. I will operate with your best interests in mind at all times. I will never disclose information that is confidential.
Reliable Communication & Guidance
I will keep you updated on any pertinent information about your property, showings, offers, the market, and negotiations. I will provide you with informed advice and suggestions based on my experience in the Sun Valley Real Estate market, extending to local vendors and services that I trust to make your experience better.
Professionalism & Excellence
Working with me guarantees that you are working with a brand, agents, and support staff at the top of the profession. I strive to make your experience one you will talk about fondly for years to come.
Expertise & Current Market Knowledge
I stay abreast of all current statistics and trends in the market. That, combined with my experience in the business, allows me to give you the most expert insights available.
...AND YOUR PROPERTY
Creativity & Innovation
Being successful in today’s market demands an open and progressive approach to marketing. I have at my disposal the best, newest and most powerful tools, and I can assure you that no other agent in our market competes with my team’s thoughtful approach to marketing.
Marketing & Exposure
From professional photos to sophisticated flyers and social media posts, to aerial photos and property videos, I have the ability to make sure that more buyers are seeing your listing through the best possible presentation. Berkshire Hathaway HomeServices listings syndicate to hundreds of Real Estate websites throughout the world.
Connectedness
On a local level, I work closely with the agents who are most likely to have a buyer for your listing. My affiliation with BHHS gives me access to more than 45,000 agents worldwide.
Results
My performance record demonstrates that I get the job done. My repeat clients will attest that I put the client first. What truly matters to me is your complete satisfaction.
COMMITMENT
PREPARATION FOR MARKETING LAUNCH
MARKETING HOW I WILL MARKET YOUR PROPERTY
MARKETING & ADVERTISING
Property Evaluation
Pricing Strategy
Pre-Listing Walk-Thru
Staging
Industry-leading videography, photography and drone footage
3D storytelling
3D Home Tour with interactive floor plan
Professional copywriting for brochures and MLS description
Professionally printed property brochure
Pre-Marketing Promotion and Networking
Prelaunch campaign created to target buyers
Dedicated property website
List property in local Multiple Listing Service
Listing syndication to global websites
ChalkDigital online promotion for a week
SEO optimization
Publish dedicated property website and include in marketing
Showcase listing on Zillow.com with Zillow Walkthrough
Direct mail - postcard to target/farm/sphere of influence
Schedule & host open houses
Launch of digital advertising campaign via Chalk Digital
Promote on the Berkshire Hathaway HomeServices property channels
Host event to buyers, brokers, sphere of influence
Promote qualified listings to our international Berkshire Hathaway
Community: Luxury Collection, Canada, UAE, Italy, Portugal, Spain, Mexico, Bahamas, Cayman Islands
INCREASED EXPOSURE = MORE BUYERS
BHHSSUNVALLEY.COM: The destination for Central Idaho real estate searches, attracting thousands of visitors annually.
BHHS LUXURY COLLECTION: Berkshire Hathaway’s luxury site showcases prestigious homes listed at $2M and over
BHHS.COM: Where millions of potential buyers start their U.S. home search, including the luxury demographic.
CHALK DIGITAL: All of our new listings get a week of promotion on ChalkDigital, and we can create a targeting campaign to specific zip codes across the USA.
REALTOR.COM AND REALTOR.COM/INTERNATIONAL: A global site featuring listings from around the world.
JUWAI.COM: The No. 1 Chinese property portal, visited by thousands of buyers each day from over 403 cities throughout China,and major Chinese communities in Taiwan, Hong Kong, Malaysia and Singapore.
WSJ.COM: Listings are displayed in the Real Estate section including the European and Asian sites. 35 million+ monthly visitors. Globally searchable. Featured on WSJ.com, Europe.WSJ.com, Asia.WSJ.com, India, WSJ.com, Lat.WSJ.com (Latin America), and Cn.WSJ. com (Asian translations).
MANSIONGLOBAL.COM: Part of Dow Jones, Mansion Global features listings over $1MM with an audience in 3 global editions - English, Chinese, and Spanish. Listings $7MM+ showcased in editorialcontent.
ZILLOW.COM: Over 70 million unique monthly visitors. Listings reach 1.5 million unique visitors monthly from countries with high interest in U.S. home purchases: Canada, China, India,Mexico and the U.K.
TRULIA.COM: More than 55 million unique monthly house hunters, the majority coming from mobiledevices.
FINANCIAL TIMES OF LONDON: Properties appear before the highly affluent FT of London audience.
NIKKEI: The world’s largest financial newspaper, with a daily circulation exceeding 1.73 million copies.
BARRONS.COM: This American weekly magazine/newspaper published by Dow Jones & Company, a division of News Corp., covers U.S. financial information, market developments, and relevant statistics.
PROPGOLUXURY.COM: Delivers listings to affluent English and Chinese reading consumers, as the largest and fastest growing luxury property site in China and Asia Pacific, touching millions of elite consumers around the world.
SUN VALLEY BOARD OF REALTORS: All listings live on the local board of realtors MLS (Multiple Listing Service).
SOCIAL MEDIA PLATFORMS: All listings get promoted on platforms including, but not limited to, Instagram, Facebook, and YouTube.
PRINT & EMAIL PIECES
Sample 4-page luxury brochure
Sample digital flyers and books sent through email to clients, agents, brokerages and feeder markets
Sample Chalk Digital ad; each new listing has a 1-week promotion to a 15-mile radius around the listing address
Properties require different levels of exposure, in different forums. Here are some of the print magazines we have used to promote our listings, from the high-end magazines in the top row to local and regional issues in the second and third rows.
MARKETING REACHING THE RIGHT BUYERS
A CONCIERGE LISTING EXPERIENCE
I pride myself on delivering an exceptional, full-service experience designed to make every step of the process feel effortless and well cared for. My clients receive exclusive access to a trusted concierge network of thoroughly vetted, licensed, and proven professionals, available to support everything from pre-market preparations to repairs during escrow.
For my listing clients, I actively coordinate schedules and manages vendors on your behalf, ensuring timelines are met, communication is clear, and every detail is handled with precision. This hands-on approach allows you to move forward with confidence, knowing your home is being cared for to the highest standard.
My job is to remove stress, save you time, and ensure your property is presented at its absolute best. With the Berkshire Hathaway HomeServices Sun Valley Properties brokerage behind me, you can expect attentive service, thoughtful coordination, and a level of care that extends well beyond the transaction.
My goal is to make selling a home look easy. I’ll do all the heavy lifting—the pre-sale preparation, the marketing, the negotiating, the closing, and you can sit back and watch the successful sale unfold. But, even though you can expect me to offer my concierge-style, full-service selling experience, there are a few ways you can make sure your home is ready for buyers. Here’s a checklist to help you get started on preparing your home for the market.
Interior
• Make all beds, clean up dirty dishes and keep waste baskets empty
• Remove clutter throughout the house and put away any toys
• Keep your home clean so it’s ready for buyers to view
• Wipe sinks and faucets after use
• Store your valuables and personal items in a safe place
• Of course, we’ll thoroughly review your house together to ensure it’s absolutely ready for buyers to consider as their next home.
Exterior
• Remove toys, newspapers, yard tools and clutter around the exterior of your home
• Make sure the lawn is mowed, and hedges and shrubs are trimmed
• Remove any dead or dying plants inside or outside your home
• Fix any grease or oil spots on the driveway
• Pick up after pets and tidy any pet toys that might be in the yard
• Add pops of color with fresh foliage or potted flowers
To get a better idea of what the A-to-Z homeselling process looks like, I invite you to take a look at this guide I have put together to help prosepctive sellers think more clearly about the best way to prepare their homes for sale. It may serve as a good starting point and allow us to have the most productve conversations possible as we move towards getting your home on the market.
CORRECTLY PRICING YOUR PROPERTY
There are several factors that contribute to the valuation of your home. These include:
• Location
• Design
• Amenities
• Condition of the property
• Availability of comparable properties
• Economic conditions that impact real property transactions
And on the other side of this valuation equation, there are several factors that don’t impact the valuation of your home. These include:
• The price you originally paid for the property
• Expected net proceeds
• Amount spent on improvements
Pricing a property based on relevant factors helps ensure:
• More showings
• More offers
• A fast sale
What happens if you price your home too high? Pricing a home above market value can cause the property to sit on the market for long periods of time, which isn’t a beneficial scenario for anyone. Buyers will ask: “Why is it still on the market?” And you’ll ask: “Why hasn’t my house sold?”
And even if a property does receive offers after it’s been priced above true market value, it may not appraise, which means the buyers might be unable to secure a loan. It’s a situation we’ll seek to avoid because over-pricing often ends in a home selling far below market value, never our goal.
When pricing a home, I always want you to receive the most value possible and use my experience and depth of market knowledge to figure out exactly what that fair-market price should be.
The first step in determining the best price for your home is to prepare a Comparative Market Analysis, which we will then review together.
This analysis will help us determine the very best price for your property—a fair-market valuation that ensures the most advantageous outcome for you.
This will include:
• Similar properties to your home that have recently sold in the market as well as what buyers paid for those properties.
PRICING
• A list of homes currently on the market that would be competing for the attention of buyers.
• A list of homes on the market that did not sell (and why) to help us avoid that circumstance for your property.
THE POWER OF THE BRAND
Berkshire Hathaway HomeServices is part of one of the most admired brands in the world. A brand synonymous with trust, strength and financial stability.
Proudly comprised of more than 40,000 agents in 1,300 offices across North America, Europe and Asia, Berkshire Hathaway HomeServices is a company that prioritizes honesty, innovation and professionalism in its employees and leadership teams around the world.
As part of the nation’s second largest real estate brokerage, Berkshire Hathaway HomeServices Sun Valley Properties is committed to upholding the brokerage’s brand standards every single day, focusing on Berkshire Hathaway CEO Warren Buffett’s four main pillars:
Integrity | Trust | Stability | Longevity
INDUSTRY SHARE OF VOICE
INDUSTRY SHARE OF VOICE
THE HALO EFFECT
THE HALO EFFECT
THE BRAND
FROM SUN VALLEY TO THE WORLD
BHHS Sun Valley Properties is virtually connected to 40,000 agents across the globe, giving your property the maximum possible exposure.
BHHS has offices in the following feeder, resort, and international markets, all of whom I have connections with to help get your property in front of more agents and their buyers.
FEEDER MARKETS
Atlanta Bay Area
Boston
Chicago
Dallas
Denver
Hawaii
Houston
Las Vegas
Los Angeles
Miami
Mpls/St Paul
Nashville
New York
Palm Springs
Philadelphia
Phoenix
Portland
Salt Lake City
San Diego
Santa Barbara
Scottsdale
Seattle
MOUNTAIN RESORTS INTERNATIONAL
Aspen/Snowmass
Beaver Creek
Bend
Big Sky (Bozeman)
Breckenridge
Coeur d’Alene
Crested Butte
Deer Valley
Durango
Jackson Hole
Park City
Sandpoint
Santa Fe
St. George
Taos/Angel Fire
Tahoe
Telluride
Vail
Aruba
Bahamas
Canada
Cayman Islands
Italy
Mexico
Portugal
Spain
United Arab Emirates
Sun Valley Properties
REAL ESTATE IN SUN VALLEY 2005 - 2025
To read the full Sun Valley 2025 Real Estate Report, click here. For up-to-date monthly market reports, click here.
Sun Valley Properties Brokerage Stats, 2020 to current
Sales: 1100 and counting
Sold $ Volume: $1.8B and counting
Avg Sales Price: $1.6M
Sales of $5M+: 83 and counting Agent Count: 32
MY BROKERAGE’S SELECTED RECENT SALES
Lake | North of Ketchum
$24,000,000 List
$10,999,000 List
$6,995,000 List
$5,900,000 List
| North of Ketchum
$18,950,000 List
$10,500,000 List
$6,300,000 List
$5,500,000 List
$14,750,000 List
$7,750,000 List
$6,295,000 List
$5,495,000 List
Black Bear | Chocolate Gulch
West Ketchum
Proctor View | Sun Valley
Channel Lane | South of Ketchum
Canyon Run | Warm Springs
Sagewillow | Elkhorn
Eagle
Lane Ranch North | Sun Valley
Bigwood
Paintbrush | Elkhorn
High Meadows | North of Ketchum
Bluebell | Elkhorn
Ultimately, every detail of this marketing proposal is meant to bring you complete clarity during each step of the transaction and provide you with support before the sale as well as in the days, weeks, months, years, and forever after.
I know this decision isn’t one that’s taken lightly, and I thank you for your time and for the prospective opportunity to help you through the life-changing process of selling your home.
ABOUT ME
When people visit the Sun Valley area for the first time, they are exposed to a lifestyle they never knew existed. That is what Mike Murphy is selling. Experience.
Undoubtedly one of the most recognized people in the Wood River Valley, Mike Murphy has been bringing smiles to the faces of skiers for the past 30 years with his world-class comedy show. He has appeared with Jerry Seinfeld, The Smothers Brothers, and Tom Jones to name a few and has entertained some of the largest Corporations in America including Merrill Lynch, Morgan Stanley, Microsoft, and Boeing. Shortly after graduating from Cal-State Fullerton with his Degree in Business, Mike began his interest in real estate buying and selling properties in Orange County, California. His interest in architecture and construction helped him in designing and building several homes in Sun Valley with his wife, Terry. Mike’s passion for real estate inspired him to become an Associate Broker with the nationally recognized firm of McCann Daech & Fenton, one of the oldest and most respected firms in the Wood River Valley.
Mike’s philosophy is to not take on any more properties or clients then he can handle on a one-on-one basis, so he can give them the personal service and attention they need. Mike’s success is hard work, exemplary service, and loving what he does. He also brings to the table a tremendous deal making experience having negotiated over $250 million in transactions, with over $30 million in 2005 and $28 million in 2006 and gives every property equal attention whether it’s $100 thousand or $17 million.
Mike has a thorough understanding of available inventory and is frequently alerted to properties not yet on the market. As many of his clients will fly in for just a few hours enabling him to focus on their exact needs, while not wasting valuable time. Mike’s philosophy of superior service, professionalism, and confidentially has led him to become a very successful realtor in the Wood River Valley.
Give him a call, you won’t be disappointed. President Sun Valley Board Of Realtors 2010, Director of Sun Valley Board of Realtors, Member of the Professional Standards Committee, Past Board Member of Sun Valley Center For The Arts.
