MARKETING YOUR HOME
JEANNIE KIEL
As a Berkshire Hathaway HomeServices agent, I believe that selling a home should be a luxury experience. I understand that your home is not just part of your family’s history – it is a significant investment. That’s why it is essential to have the power of a world-class brand in your corner. I am proud to represent a company that stands for integrity, trust, stability and longevity. I will leverage our considerable business strength and marketing advantages to provide you with an experience that is as effective, efficient and enjoyable as possible. My affiliation with Berkshire Hathaway HomeServices grants me access to the most up-to-date marketing tools, as well as connections to the world’s most elite consumers. My combined knowledge of the Sun Valley market, commitment to customer service and technological expertise will afford you marketing advantages that no local firm or international competitor can hope to match. To get a better idea of what the homeselling process looks like, I invite you to take a look at this guide I have put together to help prosepctive sellers think more clearly about the best way to prepare their homes for sale. It may serve as a good starting point and allow us to have the most productve conversations possible. Thank you for allowing me the opportunity to be considered to represent you. Respectfully, Jeannie Kiel
208.720.4063 jeannie.kiel@gmail.com jeanniekielsunvalley.com PO Box 673/411 Fifth St E Ketchum, ID 83340
The property photos used throughout this presentation are not for sale. They are examples of my brokerage’s past listings. For a look at our current listing inventory, click here.
FROM MY CLIENTS “Oh my goodness, where to begin. We spent years simply receiving Jeannie’s weekly emails with available homes. Even then she was spot-on when we had a simple question. When we became serious, her attentiveness, suggestions, and assistance was completely over the top. We felt truly cared for. It was as if we were her only client as she was so available. The home she found for us is PERFECT for our style and needs. She is simply the best. Thank you Jeannie!” -Melinda “Jeannie was absolutely phenomenal from start to finish. We bought sight unseen and so communication was very important. She kept in touch, helped up work through issues, advised us when prompted, and made a stressful process enjoyable. She has my highest recommendation.” -Paul & Caroline
MY COMMITMENT TO YOU... Integrity & Loyalty
You can count on me to represent you with the highest ethical standards. From listing to negotiating to closing, my company and I are committed to doing real estate right. I will operate with your best interests in mind at all times. I will never disclose information that is confidential.
Reliable Communication & Guidance
I will keep you updated on any pertinent information about your property, showings, offers, the market, and negotiations. I will provide you with informed advice and suggestions based on my experience in the Sun Valley Real Estate market, extending to local vendors and services that I trust to make your experience better.
Professionalism & Excellence
Working with me guarantees that you are working with a brand, agents, and support staff at the top of the profession. I strive to make your experience one you will talk about fondly for years to come.
Expertise & Current Market Knowledge
I stay abreast of all current statistics and trends in the market. That, combined with my experience in the business, allows me to give you the most expert insights available.
“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.” – Warren Buffett, Chairman and CEO Berkshire Hathaway Inc.
...AND YOUR PROPERTY Creativity & Innovation
Being successful in today’s market demands an open and progressive approach to marketing. I have at my disposal the best, newest and most powerful tools, and I can assure you that no other agent in our market competes with my team’s thoughtful approach to marketing.
Marketing & Exposure
From professional photos to sophisticated flyers and social media posts, to aerial photos and property videos, I have the ability to make sure that more buyers are seeing your listing through the best possible presentation. Berkshire Hathaway HomeServices listings syndicate to hundreds of Real Estate websites throughout the world.
Connectedness
On a local level, I work closely with the agents who are most likely to have a buyer for your listing. My affiliation with BHHS gives me access to more than 55,000 agents worldwide.
Results
My performance record demonstrates that I get the job done. My repeat clients will attest that I put the client first. What truly matters to me is your complete satisfaction.
THE POWER OF THE BRAND Berkshire Hathaway HomeServices is part of one of the most admired brands in the world. A brand synonymous with trust, strength and financial stability. Proudly comprised of more than 55,000 agents in 1,500 offices across North America, Europe and Asia, Berkshire Hathaway HomeServices is a company that prioritizes honesty, innovation and professionalism in its employees and leadership teams around the world. As part of the nation’s second largest real estate brokerage, Berkshire Hathaway HomeServices Sun Valley Properties is committed to upholding the brokerage’s brand standards every single day, focusing on Berkshire Hathaway CEO Warren Buffett’s four main pillars:
Integrity | Trust | Stability | Longevity
NDUSTRY SHARE OF OF VOICE INDUSTRY SHARE VOICE THE WARREN BUFFETT HALO EFFECT: THE HALO EFFECT THE HALO INDUSTRY SHAREEFFECT OF VOICE
1 1
Berkshire Hathaway HomeServices Berkshire Hathaway HomeServices with with Warren Buffett and Warren Buffett and Berkshire Hathaway Inc.: Berkshire Hathaway Inc.: 72.55% YTD Shared Voice * 72.55% YTD Shared Voice *
Jan 1 – May 1, 2020. Membre du système de franchise de BHH Affiliates, LLC. Berkshire Hathaway HomeServices Québec Source: Jan 1 – May 1, 2020. MembreAgence du système de franchise de BHH LLC.system Berkshire Hathaway HomeServices Québec ne entreprise indépendente et autonome. Immobilière. A member of Affiliates, the franchise of BHH Affiliates, LLC. est une entreprise indépendente et autonome. Agence Immobilière. A member of the franchise system of BHH Affiliates, LLC. V data is powered by Meltwater.com. Meltwater.com is a media monitoring and business intelligence software company.
FROM SUN VALLEY TO THE WORLD BHHS Sun Valley Properties is virtually connected to 55,000 agents across the globe, giving your property the maximum possible exposure.
Sun Valley Properties
In Idaho there are five other BHHS franchises that we are closely connected to, including our sister company in Boise, Silverhawk Realty. Beyond that, BHHS has offices in the following feeder, resort, and international markets: FEEDER MARKETS Atlanta Bay Area Boston Chicago Dallas Denver Hawaii Houston Las Vegas Los Angeles Miami
Mpls/St Paul Nashville New York Palm Springs Philadelphia Phoenix Portland Salt Lake City San Diego Santa Barbara Seattle
MOUNTAIN RESORTS
Aspen/Snowmass Beaver Creek Bend Big Sky (Bozeman) Breckenridge Coeur d’Alene Crested Butte Deer Valley
Durango Jackson Hole Park City St. George Taos/Santa Fe Tahoe Telluride Vail Whitefish
INTERNATIONAL
Bahamas Canada Dubai Germany Greece India Italy London Mexico Portugal Spain
HOW I WILL MARKET YOUR PROPERTY PHOTOGRAPHY & VIDEO • professional photography to give your listing the best possible presentation; I can help stage your listing and ensure it shows as professionally as possible • drone photos which allow viewers to see the property from new angles
PRINT & DIGITAL PROMOTION • all listings promoted to the local board of agents through our exclusive email system • Luxury Brochures for selected listings • stand-alone websites for selected listings • ads in selected local publications such as SVPN, Sun Valley Magazine, Big Life, and more (see following pages) • e-flyers sent to agents in feeder areas like Los Angeles, Seattle, San Francisco, Salt Lake City, Portland, and Boise • promotion on social media outlets like Instagram and Facebook (see below) • all BHHS listings are automatically present on all of the main real estate websites, from Zillow.com to Realtor.com to Homes.com and more • exposure on real estate sites like wsj.com, MansionGlobal, and other sites that attract high net worth viewers • all of our new listings get a week of promotion on ChalkDigital, the industry leader for targeting real estate consumers
EVENTS & CONNECTIONS • I will schedule Broker Tours and Open Houses as agreed upon • I am present at all showings conducted by other agents • with seller permission, I hold Open Houses at strategic, high-traffic times such as the Symphony, Allen & Co., and the Writers’ Conference
INCREASED EXPOSURE = MORE BUYERS
PRINT & EMAIL PIECES Sample digital flyers and books sent through email to clients, agents, brokerages and feeder markets
Sample luxury brochure
REACHING THE RIGHT BUYERS
Properties require different levels of exposure, in different forums. Here are some of the print magazines we have used to promote our listings, from the highend magazines in the top row to local and regional issues in the second and third rows.
REAL ESTATE IN SUN VALLEY SINCE 2005
To read the full Sun Valley 2023 Real Estate Report, click here. To read the 2023 Luxury Real Estate Report, click here.
ABOUT ME I am passionate about and specialize in selling real esate in Sun Valley and the Wood River Valley. After growing up in Idaho, my competitive swimming career took me to Clemson University in South Carolina on a full ride scholarship, where I received a BS in Biological Sciences. I moved to Sun Valley in ’93 to follow my love for the outdoors and worked as a river guide for the summer. After the summer season I could not think of anywhere else I would rather be - I still feel that way! My knowledge of the local market is extensive. I pride myself on my honesty, my work ethic, and she doing my market homework. Ultimately, I strive to go above and beyond. I specialize in matching people with properties, which I find to be one of the most satisfying aspects of this profession. Whether working with first-time homebuyers or experienced investors, I absolutely love using my skillset and contacts to assist clients in maximizing their real estate investments. I do my best to make the process of buying of selling a home or property a pleasant and rewarding experience. I understand the value and enormity of making a real estate investment. You can trust me with your next real estate transaction. -Jeannie
MY BROKERAGE’S SELECTED RECENT SALES
North of Ketchum Estate Undisclosed List Price
Sheep Meadow | North of Ketchum $20,000,000 List
Old Mill Rd | North of Ketchum $19,500,000 List
Adams Gulch | North of Ketchum $18,500,000 List
River House | Gimlet $14,995,000 List
Lane Ranch North | Sun Valley $14,750,000 List
Telemark Rd | Ketchum $14,500,000 List
Busterback Rach | Sawtooths $10,995,000 List
Old Mill Rd | North of Ketchum $9,600,000 List
Gates Rd | Warm Springs $9,200,000 List
Golden Eagle | South of Ketchum $8,885,000 List
East Fork Rd | South of Ketchum $8,500,000 List
JEANNIE KIEL 208.720.4063 jeannie.kiel@gmail.com jeanniekielsunvalley.com