MARKETING YOUR HOME
SUE ENGELMANN JOHN SOFRO
REAL ESTATE IN SUN VALLEY SINCE 2005
To read the full Sun Valley 2023 Real Estate Report, click here. To read the 2023 Luxury Real Estate Report, click here.
ABOUT OUR TEAM SUE ENGELMANN
JOHN SOFRO
I took the train from Boston to the Wood River Valley in 1982 with just my skis, a suitcase, and a few magazines. Intending only to stay and ski for the winter, after one season I was hooked and couldn’t come up with a legitimate reason to leave.
I am proud to be the designated broker and co-owner of Berkshire Hathaway HomeServices Sun Valley Properties, in Sun Valley, Idaho.
I started my real estate career in 1992, and have had my broker’s license since 1998. In November of 2019 I joined Berkshire Hathaway HomeServices Sun Valley Properties, and feel fortunate to be affiliated with not only Berkshire Hathaway HomeServices but with the highly professional team of agents that make up our Sun Valley office. My knowledge of the local market and luxury real estate is extensive. Chances are that I know something about almost every property in the Wood River Valley. I am honest, work hard, and do my homework. I specialize in matching people with properties and find it to be one of the most satisfying aspects of the profession. I am proud to say that most of my business comes through my clients and referrals.
I have been involved in the real estate brokerage and development business in the Wood River Valley since 1994 and have lived in the area since 1993. Prior to my career in real estate, I held the position of vice-president with House of Fabrics, a New York Stock Exchange firm from 1977 to 1993. Among my many interests, I have been involved on the boards of The Wood River Economic Partnership, The Sun Valley Wellness Festival, The Next Stage Theatre, Ketchum Events Planning Committee and the Governmental Affairs Committee of the Board of Realtors. I am also the proud father of three sons, Carson. Jordan and Evan, and a new grandFather!
NICOLE BUCHWALTER I have been a Realtor in the Wood River Valley since 1995, and have been Sue’s licensed assistant since 2011. My passion for real estate started at an early age, learning the business from my father who owned his own real estate company in Western Washington. I graduated from the University of Denver, and after moving to Sun Valley, I served on the Board of Realtors for many years and was President of the Board in 2007. I live in Ketchum with my husband Nick, son Brody, and twin daughters Elisabeth and Claire.
OUR COMMITMENT TO YOU... Integrity & Loyalty
You can count on us to represent you with the highest ethical standards. From listing to negotiating to closing, we are committed to doing real estate right. We will operate with your best interests in mind at all times, and will never disclose information that is confidential.
Reliable Communication & Guidance
We will keep you updated on any pertinent information about your property, showings, offers, the market, and negotiations. We will provide you with informed advice and suggestions based on our experience in the Sun Valley Real Estate market, extending to local vendors and services that we trust to make your experience better.
Professionalism & Excellence
Working with us guarantees that you are working with a brand, agents, and support staff at the top of the profession. We strive to make your experience one you will talk about fondly for years to come.
Expertise & Current Market Knowledge
We stay abreast of all current statistics and trends in the market. That, combined withoury experience in the business, allows us to give you the most expert insights available.
“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.” – Warren Buffett, Chairman and CEO Berkshire Hathaway Inc.
...AND YOUR PROPERTY Creativity & Innovation
Being successful in today’s market demands an open and progressive approach to marketing. We have at our disposal the best, newest and most powerful tools, and we can assure you that no other agent or team in our market competes with our team’s thoughtful approach to marketing.
Marketing & Exposure
From professional photos to sophisticated flyers and social media posts, to aerial photos and property videos, we have the ability to make sure that more buyers are seeing your listing through the best possible presentation. Berkshire Hathaway HomeServices listings syndicate to hundreds of Real Estate websites throughout the world.
Connectedness
On a local level, we work closely with the agents who are most likely to have a buyer for your listing. Our affiliation with BHHS gives me access to more than 55,000 agents worldwide.
Results
Our performance record demonstrates that we get the job done. Our repeat clients will attest that we put the client first. What truly matters to us is your complete satisfaction.
HOW WE WILL MARKET YOUR PROPERTY PHOTOGRAPHY & VIDEO • professional photography to give your listing the best possible presentation; we can help stage your listing and ensure it shows as professionally as possible • drone photos which allow viewers to see the property from new angles
PRINT & DIGITAL PROMOTION • all listings promoted to the local board of agents through our exclusive email system • Luxury Brochures for selected listings • stand-alone websites for selected listings • ads in selected local publications such as SVPN, Sun Valley Magazine, and more (see following pages) • e-flyers sent to agents in feeder areas like Los Angeles, Seattle, San Francisco, Salt Lake City, Portland, and Boise • promotion on social media outlets like Instagram and Facebook (see below) • all BHHS listings are automatically present on all of the main real estate websites, from Zillow.com to Realtor.com to Homes.com and more • exposure on real estate sites like wsj.com, MansionGlobal, and other sites that attract high net worth viewers • all of our new listings get a week of promotion on ChalkDigital, the industry leader for targeting real estate consumers
EVENTS & CONNECTIONS • We will schedule Broker Tours and Open Houses as agreed upon • We are present at all showings conducted by other agents • With seller permission, we hold Open Houses at strategic, high-traffic times such as the Symphony, Allen & Co., and the Writers’ Conference
INCREASED EXPOSURE = MORE BUYERS
SAMPLE PRINT & DIGITAL PIECES Customized stand-alone website for luxury properties
Instagram promotion
Sample luxury brochure
REACHING THE RIGHT BUYERS
Properties require different levels of exposure, in different forums. Here are some of the print magazines we have used to promote our listings, from the highend magazines in the top row to local and regional issues in the second and third rows.
PRODUCTION & AWARDS • We have 110 combined sales since January of 2021 • $250M+ in combined recorded Sold Dollar Volume since January of 2021 • Sue was recognized as the #6 most productive agent in the entire BHHS network of 55,000+ agents in 2020 • Sue has been named a recipient of the Diamond Circle Award (top .5%) for BHHS four years running • John has been named a recipient of the Diamond, Platinum and Gold Circle Awards all top 2% in network or higher) for BHHS four years running • Since 2020, Our Sun Valley brokerage has completed over 750 transactions, worth over $1.1 Billion in Sold Dollar Volume • Our Sun Valley brokerage has been recognized as a Top 50 most productive brokerage in the entire BHHS network of over 1500 offices for four years running
OUR BROKERAGE’S SELECTED RECENT SALES
North of Ketchum Estate Undisclosed List Price
Sheep Meadow | North of Ketchum $20,000,000 List
Old Mill Rd | North of Ketchum $19,500,000 List
Adams Gulch | North of Ketchum $18,500,000 List
River House | Gimlet $14,995,000 List
Lane Ranch North | Sun Valley $14,750,000 List
Telemark Rd | Ketchum $14,500,000 List
Busterback Rach | Sawtooths $10,995,000 List
Old Mill Rd | North of Ketchum $9,600,000 List
Gates Rd | Warm Springs $9,200,000 List
Golden Eagle | South of Ketchum $8,885,000 List
East Fork Rd | South of Ketchum $8,500,000 List
THE POWER OF THE BRAND Berkshire Hathaway HomeServices is part of one of the most admired brands in the world. A brand synonymous with trust, strength and financial stability. Proudly comprised of more than 55,000 agents in 1,500 offices across North America, Europe and Asia, Berkshire Hathaway HomeServices is a company that prioritizes honesty, innovation and professionalism in its employees and leadership teams around the world. As part of the nation’s second largest real estate brokerage, Berkshire Hathaway HomeServices Sun Valley Properties is committed to upholding the brokerage’s brand standards every single day, focusing on Berkshire Hathaway CEO Warren Buffett’s four main pillars:
Integrity | Trust | Stability | Longevity
INDUSTRY SHARE OF VOICE THE WARREN BUFFETT HALO EFFECT: THE HALO INDUSTRY SHAREEFFECT OF VOICE
1
Berkshire Hathaway HomeServices with Warren Buffett and Berkshire Hathaway Inc.: 72.55% YTD Shared Voice *
Source: Jan 1 – May 1, 2020. Membre du système de franchise de BHH Affiliates, LLC. Berkshire Hathaway HomeServices Québec est une entreprise indépendente et autonome. Agence Immobilière. A member of the franchise system of BHH Affiliates, LLC.
FROM SUN VALLEY TO THE WORLD BHHS Sun Valley Properties is virtually connected to 55,000 agents across the globe, giving your property the maximum possible exposure.
Sun Valley Properties
In Idaho there are five other BHHS franchises that we are closely connected to, including our sister company in Boise, Silverhawk Realty. Beyond that, BHHS has offices in the following feeder, resort, and international markets: FEEDER MARKETS Atlanta Bay Area Boston Chicago Dallas Denver Hawaii Houston Las Vegas Los Angeles Miami
Mpls/St Paul Nashville New York Palm Springs Philadelphia Phoenix Portland Salt Lake City San Diego Santa Barbara Seattle
MOUNTAIN RESORTS
Aspen/Snowmass Beaver Creek Bend Big Sky (Bozeman) Breckenridge Coeur d’Alene Crested Butte Deer Valley
Durango Jackson Hole Park City St. George Taos/Santa Fe Tahoe Telluride Vail Whitefish
INTERNATIONAL
Bahamas Canada Dubai Germany Greece India Italy London Mexico Portugal Spain
Sue Engelmann 208.720.0680 sue@sueengelmann.com sueengelmann.com
John Sofro 208.720.5776 johnalanpartners@gmail.com johnsofro.bhhssunvalley.com