BHC 081211 Fashion Forward

BEVERLY HILLS

AUGUST 2011

Ermenegildo Zegna Rodeo’s Reopening

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rmenegildo Zegna, considered the global leader in luxury menswear, unveiled its newly renovated Rodeo Drive boutique in June. The store’s beautifully crafted design and utilization of raw materials epitomizes the timeless style and sophisticated elegance that is synonymous with the Ermenegildo Zegna brand and heritage.

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he expansion now offers its clientele over 4,542 square feet of luxury retail space and features two entrances, one bringing you into the world of Z Zegna and the other into Ermenegildo Zegna. Natural timbers and stones harmoniously co-exist to create a masculine ambience, offering an exclusive destination for today’s international man who values impeccable craftsmanship and style.

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ounded in Trivero, Italy in 1910, the company is managed today by the fourth generation of the Zegna family and grandson of the founder. Zegna, famous for its custom suits and fabulous neckties, has been active in promoting the development of global wool production and is touted to be the fashion industries largest client of ultra-fine merino wool.

Their designs have a strong masculine vibe, with subtle details. Perfectly judged proportions, paired with a gorgeous palette of color and a bevy of sumptuous fabrics.

The Ermenegildo Zegna store in Beverly Hills now offers the entire collections of the Ermenegildo Zegna, Z Zegna and Zegna Sport, in addition to their extensive luxury accessories lines. The location is also proud to offer the exclusive Su Misura (made-to-measure) service by appointment, where bespoke specialists can help clients select their own fabrics and details to produce tailor-made suits, shirts, jackets and trousers.

Whether you’re shopping for work, play, formal or active-wear, make room on your calendar for a visit soon.

301 North Rodeo Drive, Beverly Hills (310) 247 8827 www.zegna.com

On the cover: Jacqueline/Pinkerton Model and Talent Jacket by Etro @ Etro Boutique, Beverly Hills Multi-strand CitrineNecklace by Pamela Johananoff @ PJohananoff@gmail.com BEVERLY HILLS

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Bold and

Beautiful Must-Have Designs Now Find the perfect scene stealing pieces

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French Connection BARBARA BUI’s New Flagship Store On Rodeo

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arisian born designer Barbara Bui has enjoyed a formidable following in European and International circles since her first boutique opened in 1988 on the Rue Etienne Marcel in Paris. Coming stateside in 1999, Bui launched her first fashion show in New York and her first boutique in the heart of Soho. Now, with the opening of her new flagship store in Beverly Hills, California can finally add to her wide and loyal followers.

P The ambience of the boutique is airy and expansive, the design, sleek and contemporary; providing the ideal setting to showcase her collections. The rear of the store offers a large open space, ideal for cocktail erfectly located on Rodeo Drive, Bui's new boutique represents the core values of the Parisian luxury brand paired with a relaxed California vibe.

parties, VIP shopping and lounging. Bui's design aesthetic of "rock and roll meets elegance" (think leather moto jacket paired with luxurious silk separates) is right at home in California's ultimate fashion destination and is certain to appeal to the relaxed elegance of the LA woman.

BARBARA BUI 405 North Rodeo Drive, Beverly Hills (310) 275 4452

BEVERLY HILLS

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daytime

Drama

Fashion Director:

Tawny Sanders Photos by:

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TraceyMorris.com

his month's transitional collections are setting the stage for some of fall's biggest fashion trends, dramatic color, bold patterns and surprising textures.

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hose with a keen eye for fashion know that finding the perfect scene stealing pieces now is key to being a year long stand out sensation.

Stylist: Quela Renee Models: Yulia and Jaqulyn / Pinkerton Model and Talent & Mariana / CESD Makeup: Gordon Bahn & Alexis Ellen / OCC Make-up Hair: Sienna / Celestine Manicurist: Tracy Clemens / Opus Beauty Camera Assistant: Douglas Marklan Digital Tech: Andrew Taylor

Keep the drama going with plenty of flirty ruffles and artful prints.

Shirt by Etro, Beverly Hills boutique; Skirt by Ema Savahl-Floral Painted Pencil Skirt, www.emasavahl.com; Belt by Tory Burch, Neiman Marcus; Shoes by Alexandre Birman, Saks Fifth Avenue; Ring by Charles Albert, www.charlesalbert.com; Purse by Christian Dior, Neiman Marcus

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Next act ... jewel tone colors.

Oscar de la Renta masterfully blends a classic line with a modern touch emerald green, available at Saks Fifth Avenue; Shown with animal print belt Nancy Gonzalaz, Neiman Marcus; Bracelet by Vhernier, Beverly Hills boutique.

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Entrance making pieces Nothing makes a statement like a bold necklace by Charles Albert ww.charlesalbert.com; Paired with a beautiful geometric print dress by Oscar de la Renta, snake skin shoes by Alexandre Birman, both at Saks Fifth Avenue.

Ralph Lauren finishes the look with a hunter green crocodile Ricky Bag (special order).

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The sexy feline Yves Saint Laurent never fails to bring out the Parisian kitten in every woman with the classic animal print.

This autumn, look for the print in a silk jumpsuit for a more modern allure. Available at Neiman Marcus.

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Guaranteed double take Every savvy diva knows it's just as important to make a memorable exit.

Christian Dior's button-back dress available at Neiman Marcus; shoes by Alexandre Birman, Saks Fifth Avenue will guarantee one last look.

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Ethnic energy This season's ethnic prints by Etro add just the right amount of drama and energy to a classically cropped jacket, both available at Etro Beverly Hills boutique; Necklace Roberto Cavalli boutique; Shoes Carlos by Carlos Santana, Pasadena.

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Sensational stand-out Gorgeous fabric, a long silhouette and feminine touches of ruffles equals, show-stopping stand out.

Dress by Oscar de la Renta, Saks Fifth Avenue; Clutch by Gucci, Beverly Hills boutique; Bracelet by Roberto Cavalli, Beverly Hills boutique; Shoes by YSL, Saks Fifth Avenue.

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PROFILE

Rising Star

Amber Sakai Spenometimes, fashion just needs to hapwithout too much thought or effort. Introducing California native designer, Amber Sakai and her readyto-wear (make that easy-to-wear) collections.

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mber has sported many hats in the fashion arena. A former model, stylist, intimate apparel co-designer of Brighdie Lingerie and cofounder of Four Girls (patented wetsuits for female surfers), her latest venture is a clothing line bearing her namesake that adds a playful and feminine spin to the eco-chic market, designed with real women in mind. “My body makeup does not fit into Prada.

My arm could fit into the leg hole,” jokes Sakai, who stands six feet tall with an enviable lean and athletic frame. "Whether you’re large-busted, have a flat tush, or a long torso, my pieces are going to enhance the best part of you.”

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he Amber Sakai brand, much like the designer herself, pairs a love of effortless convenience with an appetite for high-minded luxury. Her collections (all refreshingly made right here in Los Angeles) are minimal, edgy and sensual, and constructed in super soft organic textiles that can be worn alone or layered in dramatically feminine silhouettes. The designer takes a couture approach to what she considers "everyday pieces," paying close attention to all aspects of the female form and utilizing her extensive talent of design and patternmaking, to drape and embellish and accentuate a woman’s best assets. There is a no-nonsense theme in the aesthetic that speaks to the confident, fashionable and ecoconscious woman, whether she be a working professional, mother, wife, or traveler. Women who don’t have the time or the inclination for complicated or uncomfortable clothing wear her pieces.

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mber’s “Weekend” line (available in September) features a collection of easy-care pieces at affordable prices and epitomizes good value for terrific style. They’re ideal for the woman on the go; a perfect ensemble for a carry-on wardrobe, ensuring its wearer arrives effortlessly intact and pulled together at her final destination. It's the classic tunic, the well worn tee-shirt, the vampy draped top and the favorite cropped pant all rolled into one beautiful and obliging bank of wardrobe staples.

Amber Sakai redefines elegant simplicity for today's consciously modern (and busy) LA Woman.

N ow available at “Church”, 7277 Santa Monica Boulevard, West Hollywood (323) 876 8887.

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PROFILE

Local Icon

The Great Greta

By Joanne Galey

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t isn't a mystery where GRETA, the high-end Beverly Hills ladies boutique draws its inspiration from. It's the owner herself; Greta Feigler. Simply put, the immaculately attired, classically adorned, charming sophisticate is a genuine, original “class act”. The elegant and expansive store provides the perfect setting for a gorgeous and eclectic array of day and evening-wear that literally sparkles. A quick, yet impressive scan of the labels - Sachin & Babi, Vivienne Westwood, Zanella, Majestic, David Galan and Dressed To Kill, to name a few, headline from the rails, in addition to Greta's private label Greta Couture Collection; a collaboration with Alvaro Umana of James Galanos fame.

“W hat a lovely place”, I effuse after Greta greets me with a rare and old fashioned warmth that makes me feel like we're old friends. “Oh, it keeps me out of trouble” she chuckles. As I learn later in our chat, that's quite the understatement. Greta opened her Beverly Drive store in the 1950’s and has walked to work every day since. She came to California with her husband, fell in love with Beverly Hills and never strayed. “Is your husband still alive”? I enquire. “No, but I have a boyfriend of 37 years” she smiles a little wickedly.

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RETA recently celebrated its 50th Anniversary with much fanfare (this is a lady who loves to host a party) and we chat about the comings and goings she’s seen over the past half-decade in the world of fashion and one of the worlds’ iconic fashion cities; Beverly Hills. She talks with fondness about her inspirations and love of Italian couture, her idol Gianni Versace and her favorite designers; Armani, Valentino and Vivienne Westwood. “Also my mother" Greta adds. "My mother dressed simply, and understated, but was always chic. She was a mainstay in the store, the shop mascot”.

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fter reminiscing about the past, our conversation turns to the future. “What’s next”? I ask, expecting a blow-out retirement party somewhere in her response. Her eyes light up and she excitedly shares plans that are underway to open a new “store within a store”. Using her keen eye for the unusual and beautiful, Greta and her co-pilot of 30 years; Iris, are launching “Melange” during the fall of 2011. A collection of antiques, vintage accessories, paintings and collectibles, “Melange” sounds like an emporium of gorgeous treats and treasures.

Ibyamthosein awe of this lady. An adventurer, a pioneer, a tailor and designer, fashion buyer, entrepreneur, wife, mother, fabulous party-thrower and adored fortunate enough to know her. At the grand age of 87, Greta is still going strong, and apparently has several more champagne bottles to pop.

Cheers!

GRETA - 141 South Beverly Drive, Beverly Hills, CA 90212 (310.247.1006)

August 12, 2011 | Page L