BHC 061011 Fashion Forward

June 10, 2011 Edition

BEVERLY HILLS

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Laurice Rahme scentilating new fragrance

Bond 9 Carolina Herrera 2012 Spring Exclusive Preview

MOCA Art In The Streets Meets Summer Styles

Hypercolor Roberto Cavalli Emilio Pucci

Street Chic Balmain

And more...

June 10, 2011 | Page B

On the Cover: Model, Amy Terry wears, Oscar de la Renta, orange strapless gown, Neiman Marcus, Beverly Hills, Solange Azagury -Partridge, blue, pink, black and yellow sapphires with emeralds, rubies, garnet, specatite and diamond necklace, Solange Azagury-Partridge, Beverly Hills.

Artist: Mister Cartoon, "Outside Wall; Inside" 2011 Courtesy of the artist

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rawing inspiration from LA's immense and rich diversity, we took two creative arenas; art and fashion and two opposing cultures; East side and West side and brought them together for a collaboration and celebration of talents.

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he world of art and fashion share many commonalities. Artists and designers live, think and create outwardly, sharing a deep conviction to express their inner selves, be that passion, fear, exuberance or outrage.

Their canvas may be a wall, a subway train or a tailor’s form. Their tools may be a spray can, a stencil or a needle and thread. Their inspiration, however, is always life.

Fashion designers work with line, texture and ornament to create sweep and volume, draping and pleating, illusion and drama. Many designers started their careers as artists. Indeed Christian Dior sold fashion sketches outside his home and began his career as owner of a small art gallery. Valentino studied architecture, Karl Lagerfeld, a notable photographer and artist. Vivienne Westwood began as a jewelry designer and Oscar de la Renta studied painting. Each designer brings different gifts to the craft and each approaches design uniquely. Some, like painters, make their breakthrough on the blank page, pencil sketching their silhouettes. Others work tactilely, like sculptors, draping and shaping fabric on a model, letting the material have a voice.

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ith the arrival of a new trend, collection or exciting fresh designer, women set out in pursuit of that perfect fashion find. A design that tells the world a little bit about themselves, a visual form of self expression.

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to a complex artistic form of personal expression.

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| Fashion Forward!

By Joanne Galey

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"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."

Artistic graffiti, or Street Art is a modern day offspring of traditional graffiti that has elevated itself from scrawling words or phrases on a wall BEVERLY HILLS

A Celebration Of Passion

Coco Chanel

Artist: Retna - "Los espiritus de la calle van a sobre vivir" 2011 Courtesy of the artist Model wears: Monique Lhuillier cobalt blue gown, available at Neiman Marcus, Beverly Hills, Solange Azagury-Partridge, white gold fringe bracelet, Sapphire blue and white gold "Georgian" earrings with white gold and diamond "Mirror Box" ring.

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B etween March and April 2009, 150 artists exhibited 300 pieces of graffiti at the Grand Palais in Paris — a clear acceptance of the art form into the French art world.

Closer to home, "Art in the Streets" (currently on exhibit at the Geffen Contemporary at MOCA, downtown Los Angeles) is showcasing installations by 50 of the most dynamic artists from the graffiti and street art community, with an emphasis on LA's role in the graffiti art revolution.

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raffiti art is no stranger to the world of fashion. In fact it's becoming rather common place for corporations to turn to the street art community to design and produce logos, illustrations, shoes and fashion for the likes of Nike, Adidas, Lamborghini, Coca Cola, Sony, Nasdaq and many more.

B ansky is one of the world's most notorious and popular street artists who continues to remain faceless in today's society. He is known for his political, anti-war stencil art

Robbie Condl - "Little White Lies" 1996 - courtesy of the artist and country club

mainly in the UK, but his work can be seen anywhere from Los Angeles to Palestine.

Pixnit is another artist who chooses to remain anonymous. Her work focuses on beauty and design aspects of graffiti as opposed to Banksy's anti-government shock value. Her paintings are often of flower designs above shops and stores in her local urban area of Cambridge, Massachusetts. Some store owners endorse her work and encourage others to do so as well. "One of the pieces was left up above Steve's Kitchen, because it looks pretty awesome,” says Erin Scott, the manager of New England Comics in Allston. Mister Cartoon is an LA graffiti and tattoo artist who began airbrushing t-shirts and Lowrider cars before adopting the legendary "Fineline Style" tattoo art which he uses to grace the skins of today's celebrities, rock and hip-hop stars. In addition to tattoos, his art has been used by Nike, Toyota and T-Mobile to name a few. Mister Cartoon talks about the pieces he created for the MOCA exhibit: "The murals were created without any photo references or guide sketches, which makes the process 100 percent freehand.

Lowrider muraling is a dying art that is not taught in any schools or universities." He adds that car murals have a formula and noted about his impressive ice cream truck, featured in the "Art in the Streets" exhibit, "If you really look at the truck, there is definitely a huge part of my life in there. There are portraits of friends of mine that have passed away. My kids' names are in the paintings, and there's a reference to my father."

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"Art in the Streets" exhibit is on view until August 8th 2011 The Geffen Contemporary at MOCA (152 N Central Ave, LA 90013, www.MOCA.org, 213/626-6222). Call or click for tickets and information (closed Tuesdays and Wednesdays).

he designers and artists featured in our fashion shoot share many traits, but a single common denominator rises to the top. Despite their ethnicity, background, education or life opportunity, they have harnessed and mastered the ability to express themselves and communicate their talents to a mass audience.

"I am very happy to see that the exhibition is attracting people of all ages and from all parts of Los Angeles." - Jeffrey Deitch (Museum Director)

Lorenzo Hodge - photographer - One of the most sought after celebrity photographers for 13 years. He couldn’t play the guitar or perform magic, so he thought his talents as a photographer were the best way for a “normal” guy from Kansas City to meet the extraordinary people of LA.

Thomas Bonetati - hair stylist - A meticulous master of color and extention application. His work has been seen or “not seen” on numerous notable actresses and models.

Kasia Bohos - makeup artist - A native of Poland and is happy to say she just recently became a citizen of the US. Her talent as a makeup artist has been seen in various magazines, billboards, television and movies. In her spare time Kasia plays the piano and loves to hike. "The MOCA shoot was such fun," said Kasia. "It opened my eyes to a vast array of talent and I'm happy to live in such a dynamic city."

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1.) Crash, "Crash."

2.) Kenny Scharf, LA Chunpack 2011; courtesy of artist.

Vhernier bracelets and chain necklace with pave diamonds, Vhernier Inc.; Emilio Pucci tangerine shorts, Majestic Paris, v-neck tee, Neiman Marcus; Christian Louboutin blue suede snake skin heels, Christian Louboutin boutique.

Hyper-color...go for it!

3.) Pre-fall 2011 Roberto Cavalli, orange cargo pants and multi-colored silk blouse, Roberto Cavali boutique, Beverly Hills.

4.) "Skate" 2011 - Painted skate ramp - courtesy of Mike SB Large sun hat, Kitson; Genetic denim shorts, Planet Blue; Wild Fox tee, Kitson.

5.) Risk, courtesy of the artist.

6.) Pre-fall 2011 Roberto Cavalli, multi-colored dress

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with ruffle detail, Roberto Cavail boutique, Beverly Hills.

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June 10, 2011 | Page F

STREC EThic ww w.fr agm ents .com cou rtes y ph oto

1). Wendy Yue, carved jade and diamond cuff.

"The Street Market", Todd James, Barry McGee, Stephen Powers, Devin Flynn, Josh Lazcano, Dan Murphy and Alexis Ross.

Model wears: Balimain Paris, leather studded skirt and Swarovski crystal trimmed leather jacket with safety pin embellishments, shoes by Casadei, all available at Neiman Marcus designer floor.

Male model wears: Exclusive Levi jacket, available at MOCA "Art in the Streets" boutique.

While most designers were choosing bright vibrant colors for their Spring/Summer 2011 collections, Christophe Becarnin of Balmain opted for 21st century proto-punks to debut his. Models clad in tight, bleached out jeans, shredded cut-offs and leather biker jackets, studded and safety-pinned to the hilt, strutted down Balmain's runway accompanied by a Frank Sinatra/Sid Vicious rendition of "My Way". The rebellious look of "Balmainia" doesn't come cheap, with some jackets priced as high as $25,000. This hefty price tag may not be for every woman, but the inspiration is appearing in various interpretations as several designers take Christope's lead. Consider embellishing your own wardrobe stowaways to create a street chic vibe with attitude this summer.

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2.) Kilian Hennessy black lacquered "Night Fetishes By Kilian" clutch with Swarovski crystal-lined casing, Kilian Hennessy Inc. 3.) David Yurman sunglasses, Neiman Marcus, Beverly Hills.

4.) VHL black leather and studs purse with silver hardware, Neiman Marcus, Beverly Hills.

5.) Christian Louboutin sequin high-top tennis shoes, Saks of Beverly Hills.

Andre' B. Paris - "Love Graffiti": Annabelle, 2011 Spray paint on stalls - Courtesy of the Artist Model wears: Emilio Pucci black sequin trousers and sheer accordion pleated blouse both available at Neiman Marcus; Fuscia colored Hanky Panky Bra, Kitson; Casadei shoes, Neiman Marcus.

June 10, 2011 | Page H

BEVERLY HILLS

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Carolina Herrera Romance

and

Sophistication

for the June bride A 2012 exclusive preview

"T This noble sensitivity, together with impeccable style and captivating charm, has been woven into here is a time and a place for everything. I have carried this idea with me all my life."

the very fabric of Carolina Herrera's life from a beautiful, young socialite who spent her days with royals and nights with the Warhol crowd, to the world renowned designer we know and love today that continually delights us with her exquisitely detailed collections.

"W ith my designs," Ms. Herrera notes, "I think it is better to be realistic, but not to ever forget to mix a little fantasy in with the reality. Actually it's just like in life." Surely there is no occasion in life that embraces this philosophy better than a wedding.

"I

wanted the bride to be the dream," Herrera says of her Bridal Spring 2012 Collection. And what a divine dream she's created! From traditional to informal, from sensual to reserved, dazzling to demure. Her gorgeous collection features 14 stunning gowns that embrace and celebrate today's Carolina Herrera bride.

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raditional fabrics are paired with "surprises" such as duchess satin, color-blocked in the palest dove gray and champagne, and wool and silk woven from opaque to sheer. Ostrich feathered boleros, capes and coats and art deco jeweled accents are just some of the luxurious details available for the bride to tailor her gown to reflect her own personality. A black and white floral appliquĂŠ could add an unexpected graphic detail to a simple lace gown. A dusky pink anemone bloom becomes the inspiration for a loop belt and perhaps a bridal bouquet? The petticoat of each gown is personalized with the bride's initials in blue, matching the grosgrain ribbon stitched into every waist. Details that epitomizes the Carolina Herrera signature of sophistication and elegance.

"A ll of these elements make the collection now," Herrera says. "I love that each gown has a different personality. Each is special and luxurious in its own way, just as the woman who wears it should feel on this very important day."

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he entire collection and accessories are available at the Carolina Herrera boutique, full service bridal salon. Brides can also take advantage of the salon's very own bridal specialist.

Carolina Herrera: 8441 Melrose Place, Los Angeles, CA 90069 (323) 782 9090

June 10, 2011 | Page J

the sweet smell

of Success

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arisian born Laurice Rahme is the expert nose behind the exciting fragrance collection; Bond No. 9, New York.

This passionate, educated and elegant business woman who lives her life based on her experiences and intuition, chose to pay homage to her adopted city of 25 years by creating a series of scents that embraces the dreams, energy, mystique and spirit of New York. Named after the street address of its flagship boutique, each of the collection’s unique 44 perfumes represent a specific NYC downtown, midtown or uptown locale, yet all have a singular commonality that ties them to the city for which they were created; and that is they each have an edge.

Audacious, witty, courageous and gutsy, each scent is a testimonial to the uncompromising spirit and vitality of New York.

Ldealer aurice began her fascinating journey as an antiques and opened her first shop in Les Halles, which she stocked with art deco pieces she bought at the surrounding Paris flea markets. When a city revitalization project forced the young entrepreneur to close her doors, she took an opportunity from friend Robert Salmon (then President of Lancôme) and went on to triple the company's skincare business in the Middle East. She was handpicked to open Lancôme's first Institut de Beaute in America. Her introduction to the U.S. and the city of New York began with a rented apartment in Tudor City in midtown Manhattan. Years later on a trip to Paris, she met fragrance designer Annick Goutal and became Partner and President of their New York operations. Laurice's expertise marketed the perfume line focusing on its jewellike allure and transformed the brand into the international success it enjoys today.

Fes her ast forward to 2003, and Laurice flies solo and launchown edgy, taboo-breaking fragrance collection for women and men - Bond No. 9, New York. It's mission: Restore artistry to perfumery. Not surprisingly, sales are topping $6 million a year and are still increasing. Laurice attributes much of her success to her first business, the antique shop in Paris. “Looking for bargains at flea markets taught me how to recognize something very good. It is the training I have for life.”

Available at: Saks Fifth Avenue 9600 Wilshire Boulevard Beverly Hills, CA 90212

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June 10, 2011 | Page L