BHCourier Fashion Forward!

BEVERLY HILLSS Fashion Forward!

F a s h i o n

Tom Ford

Badgley Mischka

Nicole

Forever permanence of style

Glamour and femininity craftsmanship

Charmingly fresh edge of LA pragmatism

TOM FORD Womenswear’s design concept will become the standard for future Womenswear stores and retail spaces worldwide. TOM FORD MENSWEAR will retain its signature darker, masculine palette, achieving a dramatic balance of masculine and feminine, and of luxury and glamour collection that chanes direction seasonally. TOM FORD WOMENSWEAR is a wardrobe of timeless, eternally chic clothing. It gives a woman gorgeous pieces to wear in her own distinct way—not simply for a season but forever.”

BM -Evening dresses are sublimely refined from embroidered lace, sequins, silk, and bouclé. The combination of fine crisp and softly draping fabrics in glowing colors adds dimension and drama.

Fitted, empire, or lowered, waistlines are superbly shaped. Expertly mixed cocktail dresses are offthe-shoulder, décolleté, bowed, lacy or beaded and above the knee. All are subtly provocative, feminine and flirtatious. Their bridal gowns cause women to swoon, such as the V-backed ivory lace and silk-crêpe dress, or the off-white silk brocade coat dress, with front wrap and jeweled buttons.

Badgley Mischka bridal dresses are for the grownup sweet tooth, confections allowing the beauty of the wearer to shine through the frills.

"Simplicity and styling are the staples of her fresh fashion signature." Her "made in USA" exquisite leather line flows in a superb fit. She brings an avant garde interpretation of the pragmatism of the Los Angeles lifestyle, managing to blend comfort and a rocking edge of confidence in her line.

Nicole handpicks each skin with luxury and quality in mind. The inspiration behind the designs is a modern twist on classic silhouettes. From shorts to zipper jackets, the focus is on simplicity, targeting the quality of the leather and a glove-like fit. The clean lined designs of 1020 by Nicole are classics.

With each piece comes a lifetime of wear. New items are being incorporated into the line, such as hand knit scarves and eco-friendly tops to go under the jackets.

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Fashion Forward!

Style Picks b y B r e n d a G e o r g e Courier Fashion Director

Beatrice

Giuseppe Zanotti

Trend Report ...

Italian character with an international attitude

IOD- “Identified Objects of Desire”

Pragmatic comfort in dreamy colors and shapes

Beatrice brings an authentic Italian brand with a distinctive attitude -- the universal attitude of a women radiating sex appeal. Beatrice collection interprets the new age of beauty in a modern manifest of Italian refinement. With a touch of sober elegance and exceptional softness of lines, the design creativity teams up with real life pragmatism to realize a collection of unmistakable character. The freedom of thinking reveals itself in the ease of movement and subtle elegance. Sophistication in the femininity of form-wrapping simple lines presents the features of the confident women who wear them.

Giuseppe Zanotti is the famed Italian designer behind the thousands of shoes loved by women on the red carpet. His creations are universally "identified objects of desire" as they strike a sublime midway point between extreme femininity and rock & roll mythology. Zanotti’s iconic designs are totally eye grabbing, style setting, foot adorning jewelry or otherwise called "Chausseurs Bijoux" Anticipating what a women will feel when she wears them is Zanotti core philosophy. The animal prints, crystal details and bold construction mix a touch of masculine in her ultra feminine universe. Dare to wear his androgynous shoes.

Fashion Buzz Words from the runway to the red carpet: • Color expression with bold vibrant tones like blue and magenta.

• Garden inspired pigments and tropical shades from powder pink rose to corals.

• Loose forms and draping • Girly feather dresses • Daringly happy graphics • Blurring the line between low and high, pairing T-shirt with silky skirt • Sleek femininity from floral prints to masculine cuts.

• Metallics and polished whites.

March 18, 2011 | Page B

DESIGNERS’ MARK

Badgley Mischka

FOR THE OPENING OF THE BADGLEY MISCHKA FLAGSHIP ON RODEO DRIVE

By Brenda George

R

umer Willis, star of the Badgley Mischka Spring/Summer Marketing Campaign, hosted a Cocktail Reception for Designers’ Beverly Hills Debut The new Badgley Mischka two level flagship, located on famed Rodeo Drive in Beverly Hills features a grand staircase and sophisticated design elements is the first to showcase the entire world of Badgley Mischka.

The downpour that began just as the party started did not keep hundreds of guests away from fêting Mark Badgley and James Mischka at their new Flagship Boutique, a historical landmark building. The shop, the former location of Julia Roberts’ famous "Pretty Woman" moment when she returned after they shunned to tell them - "You work on commission, right? Big Mistake, Huge ." Lots of pretty women showed to celebrate their friend Rumer. The glam girls were all good sports escorted down the street via umbrella. Statuesque models adorned

the staircase in gowns just off the Fall runway show that was held in New York two weeks ago.

The 2,800-square-foot shop was celebrated at an invite-only opening cocktail party March 2, inside the historic Writers and Artists Building on Rodeo Drive.

The reception marked the new home to the brand's couture, bridal and ready-towear lines, along with the contemporary collection Mark+James by Badgley Mischka. In addition, accessories including jewelry, watches, handbags, eyewear, fragrance, and shoes are stocked. The designers, who are red carpet regulars, consider Los Angeles their second home. The design duo who has created designs for Eva Longoria, Fergie, Katy Perry, Oprah, Kate Winslet, Emmy Rossum, and countless others, most recently had their gowns featured at the Golden Globes on Carrie Underwood, Jane Krakowski and Helen Mirren.

GUESTS INCLUDED: Brenda Song, Kimberly Elise, Lo Bosworth, Audrina Patridge, Autumn Reeser, Jamie Chung, Keisha Whitaker, Shantel VanSanten, Nia Vardalos, Derek Hough, Stacy Keibler, Charlotte Ross, Ariel Winter, Ali Fedotowsky and the Mayor of Beverly Hills Jimmy Delshad.

Maxine Picard photos for The Courier

Top:

Neil Cole, Mark Badgley, Jacqueline Peykar, James Mischka, Jacon Peykar Above: Natalie Pashaie, Michael Pashaie, Mayor Jimmy Delshad, Shahla Pashaie Right: Nia Vardalos

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Top Left: Rumor Willis Top Right: Lanie Lift, Dari Marder, Lara Piropato - All Wearing Badgley Mischka Bottom: The Courier’s Brenda George, Alie Fedotowsky

Your designs make any women look so ladylike and sophisticated. The Badgley Mischka’s ultimate element of grace is in the material, the cut, the luxurious details and accessories. Can you share with us some of your unique style tips, trends and signature details that will make our readers head to your store upon reading this?

A:

We really believe that every woman has the right to indulge, whether it is with an operatic gown, beautiful costume jewelry, or a lush fragrance. Every one of our customers is a star.

Q:

You are famous for evening wear, accessories and dressing celebrities on the red carpet. Now you are shining the spotlight onto brides with your upstairs collection and intimate setup. Is the bridal market a main focus with this location? What kind of experience would attract a 'bride-to-be' to your store?

What price points should she expect?

A:

As you are setting foot on the historical landmark building at the corner of Rodeo Drive and Santa Monica Blvd, what prompted the decision to return to Beverly Hills with the new Flagship Boutique? What do you expect to accomplish?

The bridal salon at our store is a continuation of our belief that every woman deserves to be a VIP. Her wedding should be a bride's most glamorous and confident moment, and we want that to start from the moment she begins looking for the perfect gown -- picking that dress is a very intimate time, and we want her to feel supremely special through the experience. While we can't dress every bride, we have a range of prices from $2,000 to $20,000 and up.

Q:

Badgley Mischka has always been about Hollywood glamour and making women feel like the most gorgeous version of themselves -- there is no place on Earth better suited to that than Rodeo Drive.

Looking forward, what is the vision for Badgley Mischka? Styled glamour “Hollywood of the Fourties” in a Beverly Hills mansion type of experience Or modern, yet sophisticated, perfectly accessorized young lady?

A:

Can you describe the ideal woman you envision wearing your glamorous creation? Flashback circa 1990, what if the character of Julia Roberts in “Pretty Woman” walked into your boutique today. How would she look. what dress color and accessories would she be wearing if styled by you?

Badgley Mischka is all about taking a modern and sophisticated attitude, dipping it into the fabulousness and allure of the past, and sending it into tomorrow. That's what we try to do with our clothes, and that's what our boutique is about.

Q:

I'm sure you are thrilled with Rumer Willis as the face of your spring campaign, how does she represent your collection?

A:

Rumer is a great expression of the best of young Hollywood -- she is beautiful, talented, and down to Earth. We are honored to have her represent Badgley Mischka.

Q& Q:.

A:

Q:

A:

A

Vivian, Julia Roberts' character, would have never been treated like she was in the movie at our store. We specialize in helping our customers feel and look special and beautiful (and Vivian would look amazing in the floaty coral and mint georgette cocktail dresses from our Spring collection).

DEBUT

Q:

Badgley Mischka Flagship Store 477 North Rodeo Drive, Beverly Hills March 18, 2011 | Page D

Dominique Ansari

Dominique Ansari

Dominique Ansari

Los Angeles PROJECT Ermelinda Manos

Seth Aaron

Project Runway Star Lights up the Night Runway side at capacity with Buyers, Art Gallery full with Curators, LAFW now begins

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Seth Aaron

Los Angeles, March 11 to March 12- CA – With over 2,100 attendees packing the Avalon in Hollywood Saturday, both excitment and respect continued to grow for the red carpet fashion, music and art event held as part of LA Fashion Week.

Glowing bottles of vitaminwater zero™ lined the runway, bringing a futuristic element to the stage. The garments presented as part of the “vitaminwater zero™ Flavor Fashionista Challenge” took center stage and were announced one by one at the beginning of the event naming their designer and inspiration. The text-in voting was a major success and got the audience excited and involved in the event. Over 1,500 votes were captured for the contest with the award going to designer Renata Jhunjhnuwala (Renata J) who stated, “My flavor was vitaminwater zero™. I was inspired by the color. I created an ombrey red maxi as I wanted to fuse the boldness of the flavor with the lightness of vitaminwater zero™ itself.”

The melodic tones of the indie rock band Robotanists swept through the venue before the fashion show as they debuted

Ermelinda Manos

Age of Aquarius

Age of Aquarius

Fashion Week ETHOS Raphael Raphael

songs from their new record “Plans In Progress.” After the fashion show Austrailian DJ Duo Yolanda be Cool pumped the crowd with their hit “We No Speak Americano.”

For the first time in LA, Frederick’s of Hollywood Swim premiered their seductive bikini line opening the runway show with fun tossing Renata J out beach balls redeemable for a free bikini at their booth. Followed by the scantly-clad models were six unique emerging designers who impressed with a variety of styles. In an amazing finale, the premiere of the ready to wear line by Project Runway Winner Seth Aaron Henderson stole the show with crisp, structured garments in houndstooth, purple, black and red.

Many local members of the industry attended the lively event including buyers from stores such as Kitson and Ted Baker London, reps from Directives West and a variety of showrooms. Curators from local galleries were also in attendance to view the art collections. Some of the galleries represented were ADC Contemporary Art, Art Pic Gallery and C4 Contemporary Art. Project ETHOS produces red carpet events showcasing all emerging Millennial Generation forms of creativity in one house, on one night. By merging fashion, music, and art concurrently, Project Ethos brings into existence a unique avenue for artists.

The overall goal is to furnish opportunity for featured participants, as well as arrange a truly invigorating experience for an attendee.

March 18, 2011 | Page F

Nicole Remeny’s Spring 11’ leather collection 1020 by Nicole. Designer Nicole Remeny, resides in Los Angeles. In boutiques all over the world and a large celebrity following.

Growing up around the family business, designer Nicole Remeny was immersed in leather and design from an early age. Three generations drive her passion for luxurious materials and quality craftsmanship, but as much as Nicole loved working in the family business, she always dreamed of starting and designing her own clothing line. Nicole has always loved fashion and being ahead of the trends. Simplicity and styling have been the staples of her fashion signature. With these ideas in mind, she created 1020 by Nicole in her native Los Angeles. Applying inspired modern styling to classic silhouettes, Nicole focuses on quality leather and great fit, paying particular attention to fabric choice and construction to create unique details and a lifetime of wear in each piece.

0 2 0 1 e l ci o N by

INSPIRED MODERN

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TOM FORD TOM FORD Beverly Hills Flagship Store Opens on Rodeo Drive

T

he striking new TOM FORD flagship store introduces a totally new-look environment and is the first in his trend-setting group to feature a dedicated Womenswear floor in its 9,200 square feet on Rodeo Drive. The Beverly Hills store breaks new ground by presenting the TOM FORD WOMENSWEAR collection in its entirety in its own custom-designed space.

Kelly Lynch From the runway Rachel Zoe

From the runway

Celebrity Photo/Gilbert Flores

The Rodeo Drive store leaves behind his customary darker and more masculine environment of existing TOM FORD stores worldwide to bring a lighter and more streamlined design

by Tom Ford himself and long-time collaborator Bill Sofield. The new design harmonizes with the light-filled and spacious feel of Southern California to offer a more welcoming experience for female clients. The new approach shifts the feel from elegant men’s club furnished in dark woods, brown and black textiles and chrome, to an exquisite emporium of pale grays and silver with high-gloss lacquer and glass that exudes the utmost sophistication of Beverly Hills glamour.

Amber Valletta

From the runway

Eva Longoria

March 18, 2011 | Page H

Straight from Italy Founded in 1988 in Italy, Beatrice B is a line of apparel that reflects the idea of a modern woman. Their designs are modern yet timeless and classic while transcending trendy. Beatrice B. only uses the the highest quality fabrics from Europe, and is strictly made in Italy. For spring/ summer 2011 their focus is geared towards the free spirit using earth tone pallets and fluid whimsical fabrics.

You can find Beatrice B at the Rachel Z Boutique in Beverly Hills. The boutique is located on the hip and trendy Robertson blvd where the Hollywood elite shop. Rachel Z Boutique has been open around for 5 years and showcases the hottest designers from all over Europe, as well as local designers. So whether you are looking for that perfect outfit, or a killer handbag or vintage necklace to complete your look, you will certainly find something special at Rachel Z.

| Fashion Forward!

Rachel Z 217 S Robertson Blvd.

Beverly Hills Ca 90211 310-289-9626 Mon-Sat 11-6pm

March 18, 2011 | Page J

Dana Davis at Bloomingdales

Top: Dana Davis Display Top Center: Catherine Chan, Minh Tran, Natasha Lee Bottom Center: Whitney Davis, Brooke Brinson, Nancy Davis, Barbara Davis, Mariella Rickel, Lindsay Schoneweis, Isabella Rickel Right: Dana Davis & The Courier’s Brenda George

Zanotti Giuseppe Zanotti comes from a small town a few miles from Fellini’s Rimini, famous for its great shoe manufacturing tradition. In the early 1980’s Zanotti was a fiery DJ and patronized eclectic and fashionable nightspots. Shortly afterwards his instinctive bent for art, design and fashion led him to attentively follow the prêt-à-porter fashion shows in Milan and Paris. But it was his innate passion for women’s feet and his interest in the craft industry that his native town breathed that spurred him to take the first big step towards this profession. So he set aside his headsets and LPs to devote himself solely to fashionGOver the years his spirit has remained the same - naïf and rock ‘n’ roll – while keeping one eye on the past and on the manufacturing tradition and the other on the future and on research. His creations are true to his initial inspirations, where art and music are essential feelings to be turned into style for our feet… feet that Zanotti does not want to cover with models, but

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rather to adorn out of regard for a woman’s beauty and for the world revolving around her.

Zanotti 9536 Brighton Way. Beverly Hills

Style Saga

Fashion Forward! report shorts . . .

By Brenda George

Welcome to the debut of our new Beverly Hills Courier FASHION FORWARD! monthly as we cover the best, the newest and the most significant in worldwide fashion as it comes to Beverly Hills. We are not just reporting on new stores or the common. FASHION FORWARD! brings unique stories from around the fashion globe, with breaking news from Paris, Milan, Rome, New York and the other fashion capitals of the world as well as our own Beverly Hills.

My Style Snapshot from the Runways: "Embracing utilitarian construction to Versailles-like details and an Italian decadent touch.”

Fashion enhances life! Fashion moves incredibly fast and we are constantly on the lookout for inspiration, searching for what is modern, fresh and undiscovered. Fashion feeds the imagination and inspires the creative mind . . . it is the constant search for the new and different. In our search to define a cohesive range of styles and trends of the season we are bringing you a trove of inspiration.

We are drawn to fashion, not only as a means to express ourselves individually by the way we dress, but also as a method of creative expression through design. It is equally exciting and rewarding.

A birds eye view of the Runways reveals an elegant “Lady-Like” almost “VintageVersailles” calling. Gilded touches popped up on the catwalks this past weeks from NY to Paris to Milano Fashion Week. Most channeled the look with soft, purely feminine shifts.

In particular, the Italian designers continued their love affair with color. At Bottega Veneta Thomas Maier went delicate with crisp pink and yellow coats over kneelength skirts—often with white tights.

There were mini dresses in lace, silk ball gowns with canvas corsets and bold prints.

Meanwhile, at Jil Sander, Raf Simons kept up his streak of brilliance making use of

haute couture shapes adding cigarette pants and crewneck sweaters. Simons filled dresses with down and cropped his sleeves at the elbow for retro proportions in yellow, green, red and royal blue.

The finale touches were the highlight of Donatella Versace‘s collection. She favored white throughout the collection and at the end it came feathered . Peter Dundas went glam with sheer paisley blouses, velvet pants and body-hugging dresses covered in beads and brights.

And, finally, Pucci provided the sexy factor. Necks were cut low, skirts slit high and furs covered everything. Uninhibited, Milan's fashion runway was decadent and so very Italian.

Setting off its more obvious cousins, a series of denim jeans and skirts, felted jackets and jumbo ribbed knits, cut up and patched back together, offered contrast.

Gold metal sequins aside, there was something humble in the color palette, mostly somber blue and beige, with a hint of pink or a slither of red leather on a great oversized T-shirt dress in felt.

All that glitters isn’t gold, but just as precious. In Milan, metallics were equal parts showgirl and sci-fi fantasy. Our faves? The long-sleeve, mineral-toned sheaths at Dolce & Gabbana, which were as subversively sweet as they were naughty. Also, Alberta Ferretti’s more demure iridescent velvets.

Every season brings new fashions, new looks, new ideas and women change their fashion skin like a snake, shedding the old look and adapting to the trendy image the local designers have concocted. Women have the uncanny ability to always choose styles that flatter their body and compliment their color tones.

We hope to inspire some of you to convey your creative expression through fashion or simply to cut an extra dash of elegance.

Catch more Brenda George at b@brandusa.com www.Brandusa.com

Hermes Up/Will Open 13 New Stores: French luxury group Hermes announced net income of $587m; £361m for 2010 against 288m euros in 2009, citing increases from established European stores and new shops in Asia.

Sales rose 25% to 2.4bn euros in 2010.

The group said its operating margin rose by 3.6 percent points to 27.8%, the best performance recorded since the group went public in 1993. Hermes said it would open 13 new branches this year. The firm is not planning significant price rises on the back of the recent increase in the cost of raw materials, such as leather, said chief executive Patrick Thomas. "We want to make sure that a Hermes object remains accessible in the long term," he added. Last month, luxury goods manufacturer LVMH, which has a 20% stake in Hermes, reported record revenues of 20.3bn for 2010 .

– BBC News

Hugo Boss Steps Up Expansion Strategy: METZINGEN, Germany — The German fashion group just ended the best year in its 86-year history, significantly outpacing even its own upgraded forecast from last October, and the momentum is continuing for 2011. Final figures are coming, but the preliminary figures saw net income surge 82 percent to 189 million euros, or $251 million. Group sales in 2010 sales rose 7 percent on a currency-neutral basis and 11 percent in euro terms to 1.73 billion euros, or $2.3 billion. The 2009 worldwide downturn led the company into considerable reassessment. CEO ClausDietrich Lahrs wants to keep up the momentum, “It was an extremely healthy event,” he said. “In a company used to growth, it’s not easy to adjust people’s mind-set that things need to change. 2009 helped us reset priorities in how we wanted to grow across the continents.”

Barney’s New York Names New Operations EVP: Ex-Gucci guru Mark Lee named Kevin Dyson as the chain’s new Executive Vice President of Store Operations, replacing long-serving Michael Celestino in Lee’s bid to renew the luster of the famous brand. Lee continues to sub out the team he inherited for his own choices.

– Women’s Wear Daily

– multiple sources Givenchy Couture Taps Susan Whiteley as CEO: Reporting from Paris — Givenchy Couture named Susan Whiteley chief executive officer, effective next month. Whiteley joins the Paris-based fashion house, part of LVMH Moët Hennessy Louis Vuitton, from Louis Vuitton, where she has been general manager of the U.K., Ireland and Scandinavia since 2004. At Givenchy, Whiteley succeeds Fabrizio Malverdi, who is moving over to Christian Dior next month to head up the Dior Homme business unit. Malverdi has been Givenchy’s CEO since 2008, shepherding it through a period of rapid growth.

Japan Quake/Tsunami Hit Luxury Companies: Luxury stocks with a presence in the Japanese market saw declines, with Tiffany & Co. shares down 11 percent for the week, to $56.27, following their 2.4 percent decline on Wednesday. Coach Inc. is off 9.6 percent for the week, to $50.67, following Wednesday’s 2.6 percent drop; LVMH Moët Hennessy Louis Vuitton has dropped 8.4 percent for the week, to 100.80 euros or $140.59, after its 3.3 percent dip on Wednesday, and Burberry Group is down 6.8 percent, to 10.94 pounds, or $17.60, following a 1.4 percent decline Wednesday. Polo Ralph Lauren Corp. shares were down 1.6 percent Wednesday to $121.18, leaving them off 4.8 percent since last Friday.

– Agence-France Presse

– Women’s Wear Daily

www.brandusa.com March 18, 2011 | Page L