What is PPC? Discover the Fundamentals of Pay-Per-Click (PPC) Marketing

What is PPC? Discover the Fundamentals of Pay-Per-Click (PPC) Marketing

BHARATAM GYANAM

INTRODUCTION You've come to the right place if you've heard a little bit about PPC marketing and want to learn more, or if you already know you want to use PPC to market your business but aren't sure where to begin. This is the first lesson in a series of three guided courses that will teach you everything you need to know about PPC and how to use it to your advantage.

To begin, we must define PPC and gain a basic understanding of how PPC advertising works. Let's get started!

KNOW ABOUT PPC! PPC is an abbreviation for pay-per-click, an internet marketing model in which advertisers pay a fee each time one of their ads is clicked. It's essentially a method of purchasing visits to your website rather than attempting to "earn" those visits organically.

One of the most common types of PPC is search engine advertising.

WHAT EXACTLY ARE GOOGLE ADS? Google Ads is the world's most popular PPC advertising system. Businesses can use the Ads platform to create ads that appear on Google's search engine and other Google properties.

Google Ads uses a pay-per-click model, in which users bid on keywords and are charged for each click on their advertisements.

KEYWORD RESEARCH FOR PPC Keyword research for PPC can be extremely timeconsuming, but it is also vital. The foundation of your AdWords PPC campaign is keywords, and the most successful Google Ads advertisers are constantly growing and refining their PPC keyword list.

If you only conduct keyword research once, when you create your first campaign, you are likely to miss out on hundreds of thousands of valuable, long-tail, low-cost, and highly relevant keywords that could drive traffic to your site.

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