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By Maridol Ranoa-Bismark Photos by Mon Almazan T he word mahadera, in local parlance, anything but positive. It’s synonymous with a domineering woman. But Apple Cariño alias Francesca Chin Yhang Park, 40, a single mom with six children aged one-and-a-half to 18, decided to turn the word‘s meaning around.
Apple, who doesn’t look a day over 40, named her company Mahadera Brows Professional World Aesthetics, and never looked back. After studying brow microblading at Philbrows International Aesthetics and becoming master of the trade, she decided to strike out on her own. She opened a clinic offering microblading and other services like permanent lip shaping at 72 Bb. Tirona, South BF Homes, Paranaque City.
The strong-willed entrepreneur works morning till night, seeing three to five clients a week. Yes, she can afford an assistant. But Apple does everything herself. She prepares the materials the night before, carefully putting labels on the instruments she needs per patient.
“I can’t let others work on a patient’s brows,” Apple explains. “What if he or she makes a mistake? The patient will bear the effects of the mistake for four to five years.”
Apple applies a topical anesthesia cream that makes the entire procedure painless. This way, she can do her work without getting interrupted by complaints of pain.
This hands-on approach has huge rewards. Apple never advertised her work. But word gets around, and the business keeps on attracting clients from as far as Romblon and her native Pangasinan. Patients are not limited to women. Men come to her clinic to have their eyebrows fixed.
Some want to have their eyebrows made. Still a lot are dissatisfied clients from other clinics whose eyebrows have changed into a ghastly green or blue color. They want Apple to reconstruct their problem area.
Apple gladly dons her lab gown and buckles down to work. But she warns, “it’s harder to reconstruct than to construct eyebrows.”
She admits her services–at P35,000 for a two-hour job is costly (promo price is good until this year, before Apple opens franchises). But the veteran accountant explains the math.
“If you divide P35,000 by four years (the eyebrows’ average shelf life) or 48 months, that’s big savings, as compared
to an eyebrow pencil that will take you two hours to apply. Despite that, you may end up with uneven brows that make you look like a clown.”
Other clinics offer cheaper prices. But clients are not sure about getting good results. Apple promises total satisfaction. Most of all, she adds with pride, you don’t have to spend too much time fixing yourself before going somewhere. Those permanent eyebrows and lips make you wake up looking beautiful. The outer beauty gives you that inner glow and self-confidence to face the world with head and chin held high. Apple has seen the magic of self- confidence up close. She has seen many clients entering her clinic feeling low, only to step out of it with a big smile on their faces. They would move on to gain more friends and loved ones. They also accomplish more in their careers.
“Eyebrows get thinner with age,” she observes. “I make them look bushier the natural way. Clients look and feel younger.”
No wonder most of her clients are aged 40 up. They want to feel and look younger minus liposuction, dieting and others.
There’s more. Apple also offers lips, face, and Korean BB glow treatment, PRP (Platelet-rich Plasma) treatment, anti-aging and hair rebirth services.
Because she loves her job, the word ‘burn-out’ is unheard of for Apple, who doesn’t mind the long hours and the tedious work she puts in for her business. She enjoys sharing what she knows. Apple put up a learning center in another part of her house for those who want to know about microblading and put up their own business.
A two-day basic microblading training costs P100,000 (with kit), while advanced microblading lasts four days. Apple never issues certificates of training completion until she’s happy with her students’ work.
Unlike other entrepreneurs who are scared of competition, Apple allows her students to put up clinics near her place. She’s even proud of how she has helped them make a name for themselves. Hearing her students announce that they learned the ropes of the trade from her is music to Apple’s ears.
While Apple hasn’t started franchising yet, her students can still use the Mahadera name when they open their business. But once Mahadera starts franchising next year, they can no longer enjoy the privilege of carrying a tried-and-tested brand.
Today, Apple is busy practicing her strokes the whole day long in preparation for the annual Asiatic Beauty Skill Competition in Indonesia on Nov. 5. Apple was invited to join the international contest along with other microblading masters in the Philippines.
Apple promises to reveal the secret technique she has created once she brings home the gold award.
Still, she won’t let go of her thriving accountancy services, which continues to provide her a sizable income. It is here where Apple got the capital to bankroll her beauty business. Apple was able to save enough, not just to finance her children’s education, but to start her microblading business.
Her long-term corporate clients, like Petron and a manufacturer of fire extinguishers, have stayed with her after all these years.
And oh yes. Apple has a restaurant- bar that serves Asian food and has an `80s theme, also in her home.
Business has not taken away her time with her children. Apple trained them to do their own laundry and other household chores. She also taught them to look after their younger siblings, even if they have a stay-in helper.
“I instructed them not to rely on the helper if they can do things on their own,” explains Apple.
Technology also helps. Apple checks the CCTV camera on her phone to make sure all her children, especially the youngest, are safe. This way, she can monitor her home even if she’s at work. For instance, she calls the nanny to correct her way of putting the baby to sleep.
How can you not admire this super woman who has given a new, better meaning to the word Mahadera? BG household chores. She also taught them to look after their younger siblings, even if they have a stay-in helper.
“I instructed them not to rely on the helper if they can do things on their own,” explains Apple.
Technology also helps. Apple checks the CCTV camera on her phone to make sure all her children, especially the youngest, are safe. This way, she can monitor her home even if she’s at work. For instance, she calls the nanny to correct her way of putting the baby to sleep.
How can you not admire this super woman who has given a new, better meaning to the word Mahadera?
APPLE CARIÑO, OWNER OF MAHADERA BROWS PROFESSIONAL WORLD AESTHETICS, IS A HANDS-ON ENTREPRENEUR AND SINGLE MOM.
P H I L . B R O W S
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PARAÑAQUE CITY 72 BB Ramona Tirona, South BF Homes, Parañaque City MAKATI CITY Unit 04 colonnade residences 132, Palanca Street, Legaspi Village Makati City 1229 (hagod Spa) NOW ALSO SERVICING SOME PARTS OF US TERRITORY: California- Los Angeles, Sacramento, Vacaville, Suisun City; Las Vegas, Nevada CLINIC LOCATIONS:
For Inquiries and reservations: 0998.996.1102 (Smart) 0967.388.2866 (Globe) Telephone No: (02) 255.9391 Email: ascarino_2008@yahoo.com Master Francesca Chin Yhang Park Master Trainer for permanent make-up
