СOMMUNICATION

Within this project proposal we are dividing the work and the goals of communication plan and actions in two pillars:

ADissemination and communication about the project activities, milestones, results

Including advocacy interventions and traditional PR activities on the national level. In this pillar we will focus to create awareness about the project, its goals and the actions taken for and from the project. For this communication pillar we have set the following target audiences:

BNational Sport #WithoutWaste mix-media campaigns

In the second phase of the project the partners with the support of BGBA’s communication and marketing team will co-develop national Sport #WithoutWaste mix-media campaigns applicable to their standards and conditions. The key focus in this phase is to adapt the #WithoutWaste massages to the national level and plan the campaign according to the specifics of each country. The target audiences for this pillar are:

Target Audiences A

• Local authorities in the participating in the project cities and countries

• The project partners national networks of sport clubs and leisure operators

• Institutions relevant to the project -Ministries of Sport, Environment, other

• European level relevant to the project objective institutions

• ISCA’s network of members and NowWeMOVE partners

• National and regional level media outlets

Target Audiences B

• The overarching target group for the Sport #WithoutWaste will be the participants of leisure and sporting events organized on the local, city and national level

• The project partners national networks of sport clubs and leisure operators