Fenwick Brand Standards and Style Guide 22-23

Fenwick Style Guide updated 8/29/22

The objective of this guide is to present the “Fenwick Brand” in a consistent way, so that we can project a unified, branded, and easily identifiable image to the marketplace and various constituent groups.

Using the Fenwick logo(s) and identity colors in a consistent manner is vital to communicating the school's brand. As such, please adhere to all standards in the Fenwick Style Guide.

Typeface: The headline font is Raleway. If it is unable to be printed on certain printers or online, the alternate is Gotham Book.

Other fonts may be used within documents but not to alter logos or branded marks.

The word “Fenwick” is available as a graphic to be used when the font cannot be reproduced as a headline.

Value Statement:

Arrive. Strive. Thrive.

Identity Colors The three school colors are black and gold. Red may be used as an accent color.

Red

Pantone: 193C

RGB: R: 216 G: 0 B: 29

Gold

Pantone: 110C

RGB: R: 250 G: 201 B: 39

Black

Process Black

Websafe RGB: R: d8 G: 00 B: 1d

CMYK C: 8.77% M: 100% Y: 100% K: 1.51% CMYK C: 2% M: 20% Y: 94% K: 0%

Note: Since 110C yellow is not a standard athletic uniform color, the closest match is Athletic Gold (as opposed to Vegas Gold).

Mission Statement: Bishop Fenwick is a Catholic, co-educational, academically rigorous and supportive college preparatory school.

Bishop Fenwick is dedicated to creating an environment where all students can seek and achieve excellence intellectually, creatively, morally, and spiritually, recognizing their responsibility both to serve and to lead.

Use of Logos Logos and brand marks are available in black & white and full color formats to accommodate a wide variety of uses and printing/price considerations. Reproduce logos only from an original digital file (.ai, eps, jpg, png) and do not change proportions.

School name in print should be referred to as “Fenwick” not “Bishop Fenwick,” “BFHS,” or “BF”. This includes all team uniforms and spirit wear.

Teams and clubs will use either one of the approved logos or the word Fenwick on all team/club items, and will not create a non-conforming logo. Please note: Fenwick is contractually an Under Armour school — as a result, any clothing, including headbands (not including socks and shoes) worn by a team in a game or on the sidelines should be Under Armour.

School Shield

Athletic Logo

Our academic logo for use where a more formal or scholarly presence is preferred. It may be used without the word Fenwick above in special cases.

The current Crusader logo includes the word Fenwick above (not Bishop Fenwick). It may be used with no words or with Fenwick above (only in Raleway) and in black and white or color.

General Purpose

Text

For use on any general purpose (including athletics) publication, clothing or promotional material.

May be used with or without the helmet and the cross and in color or in black and white. These may be combined with the name or equipment symbol of a specific sport or club to make it specific.

For use on any general purpose (including athletics) publication, clothing or promotional material.

May be used in either school color or white.

Font is Raleway.

Samples of Club and Sport Specific Logos (shown in B&W as samples) Logos may be combined with the name or equipment symbol of a specific sport or club to make it specific.

School name in print should be referred to as “Fenwick” not “Bishop Fenwick,” “BFHS,” or “BF”. This includes all team uniforms and spirit wear.

Teams and clubs will use either one of the approved logos or the word Fenwick on all team/club items, and will not create a non-conforming logo. Please note: Fenwick is contractually an Under Armour school — as a result, any clothing, including headbands (not including socks and shoes) worn by a team in a game or on the sidelines should be Under Armour.