Beyondtech Brandbook 2015

BRAND BOOK 2015

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TABLE OF CONTENTS Our Brand Logo

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Clearspace

6

Sizes

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Logo variations

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Incorrect usage

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Colors

10

Typography

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Pattern

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Iconography

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Applications Stationary

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Letterhead

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Business Card

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Envelope

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Folder

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Office Supplies

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OUR BRAND

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LOGO Our logo is the touchstone of our brand and one of our most valuable assets. We must ensure proper usage.

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CLEARSPACE Clear space frames the logo, separating it from other elements such as headlines,

y/2

text, imagery and the outside edge of printed materials.

y

The minimum clear space around the logo is equivalent to 1/2 of its height.

The minimum clear space around the

01. Primary logo composition

alternative logo is equal to 1/4 of its width.

x/4

x

02. Alternative logo composition 6

SIZES On Screen The minimum logo width for web pages and applications is 60 px or 46 px.

Considering the screen’s pixel density is 72 PPI, the optimum width should be 100 px or 76 px.

60 px

46 px

20 mm

15 mm

In print The minimum logo width for print is 20 mm or 15 mm. The optimal width for A4 print is 25 mm or 19 mm.

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LOGO VARIATIONS The logo comes in two variations: 1

Primary logo composition Use whenever possible

2

Alternative logo composition

1.a

1.b

1.b

1.b

2.a

2.b

2.b

2.b

Use this only in marketing/ packaging with limited space According to its medium, there are two possibilities: a

Digital Use for screen materials

b

Print Use for all printed and physical materials

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INCORRECT USAGE The composition of the logo, the representation of it’s components and its colors may not be altered. Under no circumstances may the logo be modified, distort or recreated.

A

B

C

D

E

F

Some examples of unacceptable modifications and incorrect uses of the logo are shown below.

A. Don’t separate or reposition the symbol from the type.

B. Don’t change the colors of the logo.

C. Don’t skew, rotate or sketch the logo.

D. Don’t change the font of the logo.

E.

Don’t stylize the logo using glow, blur or any effect.

F.

Don’t place the logo on complex backgrounds.

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COLORS Colors play and important role in the identity program. The colors are recommendations for various media.

Consistent use of these colors will contribute to the cohesive and harmonious look of the brand identity across all media.

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PANTONE: Bright Orange C

PANTONE: 1665 C

PANTONE: 7526 C

RGB: 255 95 0

RGB: 221 66 5

RGB: 143 43 16

CMYK: 0 77 99 0

CMYK: 8 88 100 1

CMYK: 28 92 100 28

WEB: #ff5f00

WEB: #dd4205

WEB: #8f2b10

PANTONE: 426 C

PANTONE: Cool Gray 8 C

PANTONE: Cool Gray 1 C

RGB: 38 40 42

RGB: 134 134 137

RGB: 217 217 217

CMYK: 73 65 62 67

CMYK: 50 42 39 5

CMYK: 14 10 11 0

WEB: #25282a

WEB: #868689

WEB: # d9d9d9

TYPOGRAPHY Typography is a key element to

Ubuntu Light

communicate a unified personality. We have selected Ubuntu as our font for both web and print.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Ubuntu Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Ubuntu Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 11

PATTERN

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ICONOGRAPHY

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APPLICATIONS

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STATIONARY

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