Beverage Spectrum Nov-Dec 2010

December 31, 2010

2011

BEVERAGE GUIDE BEST OF 2010

BEVNET’S BEST OF 2010 AWARD WINNERS

JONES SODA RESUSCITATION BEVNET LIVE WINTER ‘10 REVIEW

DECEMBER 2010 vol.

8 :: no. 8

Columns

BEST OF 2010

4 FIRST DROP Malternatives seek a do-over 6 PUBLISHERS TOAST Two new ways to get to the market

Departments 10

8 BEVSCAPE BUSINESS Recent Deals 10 BEVSCAPE INNOVATION BevNET Live and the Best of 2010 12 CHANNEL CHECK Bottled Water Rallies 14 NEW PRODUCTS Vodka from Buffalo – and the Midwest 50 PROMO PARADE Play with DPSG

16

Features 16 RESTORING AN ICON Bill Meissner’s Plan for Jones Soda With Gormet Soda Roundup

2011

22 COVER STORY

BEVERAGE GUIDE

2011 Beverage Guide A review of the year’s new products and what’s coming in 2011

22

Beverage Spectrum (Postal Number 024-552) is published monthly with combined issues in January/February, May/June, July/August and November/December by Beverage Spectrum Publishing, Inc., a wholly owned subsidiary of BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices.

POSTMASTER: Please send address changes to Beverage Spectrum Magazine, Subscriber Services, 44 Pleasant Street, Suite 110, Watertown, MA 02472

By Jeffrey Klineman

THE FIRST DROP

CAN FOUR LOKO GO LOW-PROFILE? HERE’S THE GENERAL SENSE IN the malternative category in the weeks following an FDA ruling that the addition of caffeine to a finished alcoholic beverage product is a national no-no: How about we try a do-over?

As the last cans of products like Four Loko and Joose (not to mention Moon Shot beer – sorry Rhonda Kallman) leave the shelves to be replaced by caffeine-free formulations, companies wanting to play in the category are going to find out fast if jacked-up alcohol content is enough to keep sales flowing.

It’s a category reset that in some ways parallels last summer’s kombucha recall, and there’s likely to be a race to get updated formulations to the shelf. But in this case, there’s a more uncertain consumer response to those formulations on tap. That’s because the brands grew by playing with fire – and the fire eventually consumed them.

In an earlier wave, the removal of caffeine was enough to halt the progress of Sparks and Tilt, the big-company entrants into the energy malternative space. But neither brand was really out long enough to create the buzz that Four Loko managed to cultivate on the Internet; its popularity and the potency of the booze might be enough to keep adherents coming back even in an energy-free formulation – especially since many Four Loko consumers ended up passing out anyway, despite the caffeine.

Indeed, Phusion Projects, the maker of Four Loko, was a day ahead of the FDA in announcing that it planned to reformulate its products, and many folks suspect that it had an alternative formulation on tap the whole time. Atomic Brands’ President Don Duebler says his company, which had not yet launched its Mad Ballr when the FDA banned energy malternatives, had caffeinated and non-caffeinated formulations prepared, just in case.

4.BEVERAGESPECTRUM.DECEMBER.2010

But where things are going to get interesting is whether the authorities will give a pass to a company like Four Loko, which, while telling the public that it was “demonstrating leadership, cooperation and responsible corporate citizenship” by independently altering its recipe, still will contain enough booze in a single can to get Keith Richards through a two-week tour.

Chances are that they won’t. That’s because you can take out the caffeine but you’re still making a product that appeals to rookie drinkers, many of whom are also amateur digital cinematographers.

And there’s the rub: any of these brands that manage to stay popular long enough is going to produce the same kind of YouTube videos that both enabled Four Loko’s popularity and eventually accelerated its downfall. (You’ve seen them – kid either chugs Four Loko or sings about Four Loko, or kid has passed out with barf in hair.) It’s not the first time it’s happened to this kind of product – in my not-so-long-ago college days, it was Cisco that was pulled from the market because it was too strong and too easy for dumb undergraduates to drink (That we called it “Liquid Crack” instead of “Crack in a Can” once again indicates the role of packaging). But there wasn’t that same torrent of peer-to-peer media letting us all know about it. It never got as big.

Which may be another strategy for these brands – maybe they could go low profile and stay off the radar, but chances are that would render them so marginally appealing they’d just eventually go back off the shelves, anyway.

But don’t take my word for it. Here’s Robert McKenna, the Attorney General in Washington: “We continue to have concerns as to how these alcoholic beverages are marketed to young people,” he said, adding that

the packaging of such products closely resembles regular non-alcoholic energy drinks. “Just removing the caffeine and putting these products back on the market is not something we’d be happy with.”

In other words, do-overs look like they might just have the same result.

So be four-warned.

By Barry J. Nathanson

PUBLISHER’S TOAST

www.bevspectrum.com

Barry J. Nathanson PUBLISHER bnathanson@bevnet.com

TWO PATHS TO MARKET

Jeffrey Klineman EDITOR jklineman@bevnet.com

SALES John McKenna ASSOCIATE PUBLISHER jmckenna@bevnet.com

Adam Stern ASSOCIATE PUBLISHER astern@bevnet.com

Jeff Hyde ACCOUNT EXECUTIVE jhyde@bevnet.com

THE BEVERAGE INDUSTRY IS A fluid, ever-morphing entity. What was the standard operating procedure previously is now as antiquated as the Fortran IV computer programming I almost failed in college in 1969. All facets of our business have evolved with new technology, production and formulation efficiencies, not to mention better strategic thinking.

Issues like funding, effective routes to market, the aggressive acquisition appetite of the “Big Guys” and the rate of failure for brands have made for a difficult landscape. Nowhere has this been more pronounced than in the distribution arena.

Over the course of the last few years, independent distributors have been swallowed up by the relentless quest for domination by Red, Blue and White.

Distributors have spent years nurturing and developing brands only to have them pulled just when they are making their investments pay off. They are then forced to sell, or have to start over with new brands. New marketers have found it difficult to be taken in by houses, and when they are, the terms are often onerous. Going to market has never been harder. Yet, I’m the eternal optimist, and I’ve recently seen two models that give me hope.

In October, I was invited to attend the Coast Brands Group conference in Newport Beach. The venue was spectacular, but what I observed was even better. The premise of the company is to aggregate and bring together dozens of independent distributors from up and down the West Coast and Sun Belt to work in tandem. The Coast team works with non-competing brands to present a portfolio for these 40-plus distributors to take on. They provide the market-

ing, handle the logistics and even have a national accounts team to go on calls, when needed. It is an incredibly efficient way to go to market. I’ve always felt that united we conquer, divided we fall. When marketers, distributors and retailers work together, it’s the proverbial win-win. The proposition of Coast Brands Group is to bring all the parties in partnership for a common good. I won’t go into any more detail, but their model was exemplary.

The following week, I attended a different venue in Manhattan. For a few years now, I’ve heard tales of the power and prowess of the Northeast Independent Distributors Association, or NIDA. I always wanted to see how it worked, and I was finally invited into the inner sanctum. The members are a compilation of the strongest and best independent distributors on Northeast corridor. Befitting their stature, success and locale, the group members are no shrinking violets.

The dynamic is different than the West Coast operation. Efficiency and opportunity are the keys here. Brand marketers are invited to present their wares to the group, a sort of one-stop shop. To brands, this is an opportunity to see the very people who can determine your fate all at once. The decisions are made on an individual basis, but their friendship, mutual respect and great dialogue enable them to critique the brands, see how they fit and act on them. These fiercely independent people have come together to better understand the marketplace and serve their customers better. I like that.

As we head into 2011, I wish all of you a happy, healthy and safe holiday season.

There is much to be grateful for.

ART & PRODUCTION Matthew Kennedy CREATIVE DIRECTOR Natalie Iknaian GRAPHIC DESIGNER BEVERAGE SPECTRUM PUBLISHING, INC. John F. (Jack) Craven CHAIRMAN jfcraven@bevnet.com

John Craven PRESIDENT & EDITORIAL DIRECTOR jcraven@bevnet.com

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6.BEVERAGESPECTRUM.DECEMBER.2010

BB

BEVSCAPE BUSINESS • The latest news on the brands you sell.

Deals: Coconut Water Competition Continues

Honest Optimism on Coke Pickup; pessimism on Mate, Kombucha

As the end of the year approached, a major deal indicated that the race for coconut water supremacy was likely to continue into 2011 and beyond, as PepsiCo and co-investor Catterton Partners picked up a majority stake in O.N.E. (One Natural Experience).

With founder and CEO Rodrigo Veloso still in place after the deal, the company is expected to take further advantage of the Pepsi network. O.N.E. had begun easing into that network in some regions as part of its experience in the Pepsi Beverage Company’s “Learning Labs” program, where it was being experimented with in Southern California and Florida.

The deal was announced on Dec. 7, just a few days after it was revealed that competitor ZICO’s ties to the Coke system were also increasing, as the company has begun taking advantage of the Coke-owned Odwalla network as a delivery mechanism is several areas, and will start using Coke trucks in Southern California.

Meanwhile, Vita Coco appeared to have put some of the supply problems that plagued all three companies over the summer behind it as it prepares to begin moving into DPSG houses; in fact, company president Mike Kirban recently told BevNET that he expected to have supply locked down through 2014 and that he expected to lock down at least $100 million in sales in 2011.

While all three competitors say the category could be worth $1 billion down the road, there is still no brand that has hit nine figures, let alone ten. Chances are that they’ll keep shaking the coconut tree, however – with celebrity investors like record mogul Tommy Mottola putting money into O.N.E. and Madonna throwing cash into Vita Coco this year, and ZICO’s deal with former rapper and airline entrepreneur Jesse Itzler last year, there’s probably a lot of exciting ink yet to come for the category.

Also on the deal front: a linkup between GIVE Water maker Ben Lewis and Green Shoots, a specialty DSD distributor who is working to place brands like Columbia Gorge juices and new brand Kombucha Botanica in accounts like Whole Foods as a UNFI alternative.

Lewis is now a shareholder and board member of Green Shoots along with founder Nat Noone; meanwhile, Green Shoots will distribute GIVE and help Lewis develop new products.

As he discussed dumpster diving and shady hotel rooms as part of a presentation on staying independent as a growth strategy for beverage companies, Honest Tea “Tea-EO” Seth Goldman also talked about addition and subtraction: namely, his company’s addition to the Coke portfolio and its subtraction of SKUs from a pair of categories, kombucha and yerba mate.

Kicking off Day Two of BevNET Live event in Santa Monica on Tuesday, Goldman highlighted how the indie brand is maintaining its identity despite a highly likely Coca-Cola buyout in 2011.

Goldman also officially announced the company will be nixing its kombucha line and selection of mate teas.

CORRECTION: Correction: A description of Alacer’s Emergen-C Splash product in last issue’s Functional Waters Brand News incorrectly stated the daily value of the vitamin C in a 16 oz. serving: it is 170 percent, not 70 percent.

8.BEVERAGESPECTRUM.DECEMBER.2010

Goldman was optimistic about Honest Tea’s future and explained that the Coca-Cola Company would most likely purchase the brand in February 2011. With annual sales trending toward $70 million for the company overall, he said he expected that they will go ahead with the deal. He mentioned that Honest Tea has presented a threeyear business plan to Coke officials and that they “appreciate Coke recognizing the brand’s value” and the purchase would be “a great opportunity to continue to build the brand and expand the team.”

As for questions about the legitimacy of an organic, Fair Trade brand’s authenticity within the Coke system, Goldman said the purchase would continue to help Honest Tea to become relevant to a wider group of consumers and to bring it to places in which consumers currently don’t interact with the product – stores like Target, for example.

In terms of product development, Goldman explained that Honest would be taking kombucha off the market, saying that maintaining legal alcohol levels in the beverage would have been too complicated due to the FDA’s decision to look more closely at beverages with the potential to contain alcohol. Honest Tea simply “didn’t have any interest in finding loopholes around these regulations,” Goldman said, and ceasing production made more sense, especially after learning that when left at room temperature, the beverage became more alcoholic. Kombucha was “not a direction in which we wanted to go,” he said.

Also getting the axe are Honest Tea’s mate beverages, but the decision was more financial than regulatory: Goldman said the products were not performing as well as expected. As part of its development and growth strategy, the company plans to remove SKUs that aren’t up to par. In other words, the decision wasn’t really a big deal. However, Honest Tea isn’t only getting rid of unsuccessful products as it approaches 2011; Goldman revealed that they are launching a new, confidential product. “It’s never been on the market before,” he said.

BI

BEVSCAPE INNOVATION • Product development & marketing news

BevNET’s Best of 2010 In a combined awards ceremony and postgame interview session, BevNET handed out its Best of 2010 awards during a dinner held as part of the BevNET Live winter event in Santa Monica.

ZICO Coconut Water founder and CEO Mark Rampolla took home the award for Innovator of the Year following a period in which he navigated the brand through supply shortages plaguing the entire category by moving a concentrate version of his product into a new, more mainstream plastic bottle. Rampolla also entered into distribution agreements with Coca-Cola in key areas, matching its rivals O.N.E. and Vita Coco, both of which were able to increase their distribution footprints through PepsiCo and Dr Pepper Snapple, respectively.

Meanwhile, product of the year went to GT’s Kombucha, a drink whose fastgrowing popularity came into sharp focus in the midst of category-wide turmoil resulting from a Whole Foods decision to pull all unpasteurized kombuchas from its shelves due to concerns that it contained alcohol. While the category is still finding its feet following the summertime supply disruption, BevNET chose GT’s products because of the breadth and intensity of the outcry among its fans after the product left Whole Foods to work on a new formulation.

“For a lot of them, it seemed like it was the worst possible thing that has ever happened,” Craven said.

Also recognized during the Best of 2010 awards were many products from the natural foods world, including lemonades, teas, CSD’s. The full list follows: Product of the Year GTs Kombucha

Best Marketing Campaign 5 Hour Energy’s “No More 2:30 Feeling”

Innovator of the Year Mark Rampolla

Best Packaging Design ZICO

Best New Functional Beverage Neuro

Best Product Revamp WhoopAss Energy Drinnk

Best New Energy Drink Rockstar Recovery

Best New Shot & Relaxation Product RelaxZen

Best New Noncarbonated Beverage New Leaf Lemonade

Best New Powder/Tablet PRE Powder Synbiotic Drink Mix

Best New Enhanced Water Hint Water

Best New Kids’ Beverage O.N.E. Kids

Best New RTD Tea Sweet Leaf Lemon and Citrus Green

Best New CSD Hot Lips Soda

For more information on BevNET’s Best of 2010, please go online to www.BevNET.com

10.BEVERAGESPECTRUM.DECEMBER.2010

BevNET Live Wraps Up, Looks to Summer in NY

With more than 330 beverage professionals gathered in Santa Monica for two full days of learning and networking, and speakers ranging from Honest Tea founder Seth Goldman and Carl Sweat, CEO of FRS, along with Jones Soda CEO Bill Meissner and First Beverage Group CEO William Anderson, BevNET Live Winter 2010 offered too many highlights to be detailed without the aid of a multi-gigabyte Internet cloud for photos and video.

Nevertheless, it should be noted that the event gave entrepreneurs in the industry a chance to flex their muscles and grab some much-needed recognition. Whether it was Anheuser-Busch distributors making it clear that new brands are the lifeblood of their growing total beverage strategy or investors indicating that there is more money than ever waiting to find beverage companies with certifiable potential, the two days on the beach were also two days in which competition and community could dwell side by side.

Full highlights – including videos of speeches, panels, and breakout sessions, and a massive collection of photos from the event – are available at BevNET.com.

The next event, BevNET Summer 2011, is scheduled for June 6 and 7 in New York City at the Sheraton Tower.

CC

CHANNEL CHECK • What’s hot – and what’s not – in stores now.

SPOTLIGHT CATEGORY

BOTTLED WATER 52 Weeks through 11/28/2010

The bottled water category appears to have picked itself up out of free fall, paralleling its sister category, enhanced waters. In fact, the category showed some advances that were led by private label – apparently commodity pricing continues to be the most important factor is the category’s growth. While that might be a tough pill for big companies to swallow, there’s still some good news at the high end: look at Smart Water, which has become a top-10 brand and continues to grow. Even Fiji, despite its recent troubles with tax structure abroad and high-end competition at home, managed to eke out a 3 percent gain.

Brand

Dollar Sales

Change vs. year earlier

Private Label

$982,598,100

8.59%

Aquafina

$717,244,700

-3.80%

Glaceau Vitamin Water

$706,807,800

-9.86%

Dasani

$620,911,400

-8.83%

Poland Spring

$396,099,900

11.17%

Nestle Pure Life

$308,414,900

32.03%

Glaceau Smart Water

$283,580,700

29.19%

SoBe Lifewater

$269,636,000

35.30%

Deer Park

$239,836,400

0.69%

Arrowhead

$206,038,300

-11.89%

Ozarka

$189,633,600

-6.35%

Fiji

$170,725,500

3.17%

Propel

$164,852,600

-20.42%

Ice Mountain

$154,075,700

3.45%

Zephyrhills

$141,696,400

-0.06%

Glaceau Vitamin Water Zero

$129,854,900

N/A

Evian

$94,636,750

-2.79%

Crystal Geyser

$88,831,220

-13.34%

Aquafina Flavorsplash

$79,698,030

-13.87%

SOURCE: Symphony/IRI. Total food/drug/c-store/mass excluding Wal-Mart.

TOPLINE CATEGORY

VOLUME

52 Weeks through 11/28/2010

BEER $24,591,290,000

BOTTLED JUICES

-0.13%

-0.79%

$5,158,030,000

BOTTLED WATER $7,746,439,000

ENERGY DRINKS $6,705,074,000

SPORTS DRINKS $3,726,367,000

TEA/COFFEE $3,012,293,000

1.20%

13.29%

8.74%

10.81%

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

12.BEVERAGESPECTRUM.DECEMBER.2010

CC

SPORTS DRINKS Brand

Gatorade Perform

HOT! Gatorade Perform Dollar Sales

$1,534,230,000

Change vs. year earlier

28,804,479.32%

COFFEE

HOT! Seattles best

Brand

Dollar Sales

Change vs. year earlier

Frappuccino

$533,709,200

Doubleshot

$56,264,660

1.54%

Doubleshot Light

$10,196,840

-17.31%

6.63%

Powerade ION4

$620,939,200

66.94%

Gatorade

$567,684,800

-55.14%

G2 Perform

$272,885,100

N/A

Private Label

$7,257,534

31.53%

Seattles Best

$4,435,810

33,193,832.84%

Powerade Zero

$176,687,300

82.62%

G2

$139,626,500

-62.21%

Cinnabon

$1,670,688

-45.74%

Gatorade Frost

$85,137,380

-62.68%

Emmi

$1,173,682

18.43%

Gatorade Cool Blue

$62,753,210

-31.88%

POMX

$1,056,058

148.70%

Powerade

$44,478,470

-78.95%

Illy Issimo

$759,693

153.72%

Gatorade Fierce

$43,905,790

-68.40%

Community

$402,915

-27.25%

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 11/28/10

ENERGY Brand

Red Bull

NOT! Powerade

HOT! Monster Mega Dollar Sales

$2,226,680,000

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 11/28/10

Tea

NOT! Cinnabon

HOT! AriZona Arnold palmer

Brand

Dollar Sales

14.01%

AriZona

$633,375,900

4.74%

$302,386,400

-11.56% 62.74%

Change vs. year earlier

Change vs. year earlier

$1,101,353,000

16.60%

Lipton

Rockstar

$421,088,000

10.48%

Lipton Brisk

$260,642,900

Nos

$211,625,800

14.19%

Snapple

$192,891,900

5.85%

Doubleshot

$178,448,600

24.75%

Lipton Pureleaf

$167,379,800

11.60%

Monster Mega

$172,105,600

309.48%

Diet Snapple

$127,668,200

19.96%

Java Monster

$170,315,800

-2.59%

Gold Peak

$113,378,600

75.64%

Amp

$140,906,800

-6.25%

Nestea

$111,292,900

-7.20%

Full Throttle

$111,509,300

-5.74%

AriZona Arnold Palmer

$98,264,360

80.63%

Monster XXL

$86,215,270

-53.72%

Lipton Diet

$60,182,740

-11.47%

Monster Energy

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 11/28/10

IMPORT BEER Brand

Corona Extra

NOT! Monster XXL

HOT! Dos Equis XX Dollar Sales

$919,732,200

Change vs. year earlier

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 11/28/10

DOMESTIC BEER Brand

NOT! Lipton

HOT! Keystone Light Dollar Sales

Change vs. year earlier

-4.51%

Bud Light

$5,274,483,000

-1.01%

$2,125,316,000

-6.47%

Heineken

$571,942,800

-4.57%

Budweiser

Modelo Especial

$275,564,200

12.93%

Coors Light

$1,881,849,000

1.98%

Corona Light

$168,376,000

-2.60%

Miller Lite

$1,687,729,000

-2.73%

Tecate

$168,260,400

-10.30%

Natural Light

$1,127,855,000

1.31%

Labatt Blue

$119,251,300

0.92%

Busch Light

$739,330,900

4.03%

Labatt Blue Light

$104,099,700

9.81%

Busch

$675,151,500

-2.51%

Dos Equis XX

$98,937,630

23.98%

Miller High Life

$505,904,000

-0.46%

Stella Artois

$85,269,970

12.95%

Keystone Light

$492,145,600

8.06%

Heineken Premium Light

$84,796,320

-13.02%

Michelob Ultra Light

$469,761,600

0.43%

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 11/28/10

NOT! Heineken Light

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 11/28/10

NOT! Budweiser

DECEMBER.2010.BEVERAGESPECTRUM.13

NP

NEW PRODUCTS • The newest options for cooler and shelf.

ENERGY SHOTS Provita Energy USA has launched four protein and vitamin-fortified products: Provita Energy, Provita Slim, Provita Chill and Provita Protein. Each per 2.9 oz. bottle contains 42 grams of Protein and 17 vitamins and minerals. The products will initially be distributed in select southeastern U.S. markets including Nashville, Tennessee and Charlotte, North Carolina. Provita Energy’s suggested retail price is $3.99 per bottle. For more information, please call (972) 922-334.

EBOOST has launched its Super Berry Liquid Shot. The energy shot contains vitamin C, vitamin D, vitamin B6 and B12, folic acid, niacin, selenium, chromium, zinc and green tea, in addition to blueberry, blackberry, pomegranate, mango, acai, maqui berry and grape seed extracts. Each 2 oz. shot has 15 calories and is available in select retailers nationwide including Bed, Bath & Beyond, C.O. Bigelow, Duane Reade and Equinox Gyms. For more information, please visit www.eboost.com.

BEER Blue Moon has released its seasonal winter beer, the Winter Abbey Ale. The beer is available in 12 oz. bottles in 6- and 12-packs with a suggested retail price of $14.99 per 12-pack. Other format pricing is in line with the company’s Belgian White Ale. Blue Moon’s Winter Abbey Ale is crafted with roasted malts and a hint of Belgian sugar for rich caramel and toffee notes and has 5.7 percent alcohol by volume. Additionally, Blue Moon has launched its specialedition Grand Cru craft beer. Grand Cru comes in a 750 ml bottle for the suggested retail price of $8.99 and is sold wherever Blue Moon is sold. For more information, please call (1-800)642-6116.

SPIRITS ZU has been introduced to the US. This bison grass vodka originates from Poland and is available in a 750 ml clear bottle for the suggested retail price of $25. It will initially be sold in New York, California, Florida, Illinois, Texas, Colorado and Nevada. ZU Vodka is imported by Rémy Cointreau USA, Inc and is 40 percent alcohol by volume.

14.BEVERAGESPECTRUM.DECEMBER.2010

For more information, please visit www.

ZUVodka.com.

Diageo has launched the new organic Moon Mountain Vodka. The product is made using all organic ingredients grown in Minnesota and Indiana. It is 40 percent alcohol by volume and has the suggested retail price of $19.99 for a 750 ml bottle. Moon Mountain Vodka is distributed nationally. For more information, please call (212)679-6600.

Bacardi has introduced its Rock Coconut flavor. It blends Bacardi rum with coconut water and rock melon flavor. The new flavor is 35 percent alcohol by volume and has the suggested retail price of $13.99 for a 750ml bottle. It is also available in 50ml, 200ml, 275ml, 1 liter and 1.75 liter sizes. For more information, please call (1-800)BACARDI. Ambition Beverages has introduced its Vision Vodka to New York and New Jersey markets. At 40 percent alcohol by volume, the vodka has the suggested retail price of $29.99 for a 1 L bottle. It is currently being distributed for Southern Wine & Spirits. For more information, please call (212) 738-9397.

SODA The Double-Cola Company has introduced Chaser to its U.S. markets, which are the mid-west, the south east and northwest, including Washington State and California. The lemon-lime soda is available in 12-packs of cans, 20 oz. and 2 liter bottles and is in line with competitive market pricing. Additionally, Double Cola has rebranded its Cherry Ski to Ski: InfraRED. The soda is available in the same areas as other Double Cola products. For more information, please call (877) DBL-COLA.

MIXERS Powell & Mahoney, Ltd. has launched a line of all-natural Vintage Original Cocktail Mixers. Flavors include Margarita, Mojito, Bloody Mary, Cosmopolitan, Ginger and the seasonal Hot Toddy. All are at the suggested retail price of $6.99 per 750 ml bottle. The products are available in Cost Plus World Market, Whole Foods, Total Wine, Central Market, Zabar’s, and Fairway market stores. For more information, please call (978)922-4332.

NP

SPORTS BEVERAGES Skinny Nutritional Corp has introduced Skinny Water Sport. The new product comes in Goji Black Cherry (Shape), Pink Berry Citrus (Power) and Blue Raspberry (Fit) flavors. The product is available in 7,000 retailers across the nation including Target stores, Wegmans, Shop Rite and Safeway. The suggested retail price for its 16 oz. plastic bottles is $1.49 and for the 12-bottle variety pack it is $14.99. For more information, please call (610)784-2000.

ENERGY DRINKS Chill Drinks, LLC has launched CHILLO Hemp Energy Beverage.

CHILLO is infused with hemp seed extract and comes in an 8.4 oz. can. It is

currently available in 500 c-stores and gas stations in the South Florida area, and has distribution in Louisiana, Texas, California, Massachusetts, Georgia and the Caribbean islands. The suggested retail price is $2.25 to $2.49 per can. For more information, please call (305) 470-9663.

KOMBUCHA B&R Liquid Adventure, LLC has introduced three new flavors of its BĂşcha Live Kombucha. The blends are Blood Orange, Grapefruit Sage and Guava Mango. Each flavor comes in a 16 oz. bottle for the suggested retail price of $3.69. They are available in natural foods stores across Western states including California, Oregon, Washington, Arizona, Hawaii, Wyoming, Colorado and Nevada and anticipate expansion to 11 states in the region in 2011. For more information, please call (424) 238-2066.

DECEMBER.2010.BEVERAGESPECTRUM.15

The beverage business has given birth to some legendary odd couples.

Tom First and Tom Scott.

John Bello and Greg Steltenpohl. John Ferolito and Don Vultaggio. Typically, they’ve seemed to break down along the lines of the dreamer and the implementer, the marketer and the salesman, the English Major and the MBA. For entrepreneurs, it’s often a beneficial arrangement: even at Microsoft, Bill Gates had to have a Steve Ballmer around to scream at people. Building a successful operation is tricky, and it helps to have balance between the leaders who see opportunities and the ones who supply the muscle to get it done.

Such a partnership has recently evolved at a pretty unlikely place, however, and under a radically different circumstance: Jones Soda, where Bill Meissner has recently begun work as CEO, trying to channel the legacy of brilliant marketing begun by company founder Peter van Stolk.

Waitaminute.

There’s no partnership at Jones Soda.

Peter van Stolk hasn’t worked there in years. Isn’t that guy selling organic vegetables in Portland? Even van Stolk, reached for the story, made it clear that he had left Jones more than three years ago, which he termed an eternity in the beverage business. He wished Meissner and Jones well.

16.BEVERAGESPECTRUM.DECEMBER.2010

RESTORING AN ICON Under new CEO Bill Meissner, Jones Soda looks to get the easy parts right.

By Jeffrey Klineman And it’s true that Meissner and van Stolk have never worked for the company together; in fact, the only thing they have in common are some JSDA shares.

But if van Stolk isn’t working there, he’s still present. It’s been the impenetrable problem for his successors to wrestle with: van Stolk’s spirit runs deep through the brand.

You can’t live it down, so you might as well embrace it, because even now the core idea, that the brand could resonate with consumers because its labels constantly showed them in the process of being who they are, is so strong that the Jones Soda DNA will always be van Stolk’s, much as the DNA of Microsoft will always be Gates’s.

But rather than wrestle with that spirit, Meissner embraces it. In fact, if van Stolk has ever had a fan of what he was trying to do with Jones, it’s Meissner, who, for all his MBA training and operational acuity, has always aligned himself with the brands that tend to usurp the norm.

“Honestly, since Jones first showed up on my radar screen when I was back at SoBe, I loved that brand, and I kept wondering when someone was going to do something with it,” he says. “I think it’s the best brand in beverage, and to be able to lead the team, and have people say that its brand promise has been filled, would be the ultimate.”

Look at Meissner’s record, and you see he might be the one who can pull it off. At both SoBe and Fuze, Meissner was the guy who stayed behind even after the sale went through (to Pepsi and Coke, respectively) and the founders (SoBe’s Bello, Fuze’s Lance Collins) departed. He was the one who picked up the threads that the founders had left behind, the entrepreneurial spirit that made the brand into a success, and tried to weave those threads into the new organization. The result at Fuze was an undisputed success: the launch of the powerhouse NOS energy drink into the Coke system.

And now Meissner is trying to pick up the threads at Jones, to somehow weave

the brand back into the planning process at stores who cut the cord. Just a few months after it was nearly bought in a bargainbasement stock swap by fellow alternative soda brand Reed’s, Meissner says there’s still plenty to love about Jones.

Since jumping to Jones from its Seattle neighbor, Talking Rain, about eight months ago, Meissner has killed off many of the pet projects that the brand engaged in over the last five years, notably “brainenhancing” Jones GABA and vitaminwater knockoff 24C. He’s downsized the marketing and operations staff in Seattle and focused hiring on a sales team that he hopes can rebuild the ties to distributors and key accounts who have always wanted just one thing – to sell Jones Soda Pure Cane Soda and WhoopAss energy drinks to a target group of 18-to-34 yearolds with a bit of sense and style.

“All that monkey business up in Seattle notwithstanding, retailers put it on the shelf and it sells,” Meissner says.

Atlanta Beverage’s Scott Wilkie, who began carrying Jones four months ago, agrees.

“The chain part of the business is really important, and that’s where he’s revamped the brand. Awareness of the soda is really good,” he said.

Meanwhile, to support execution, Meissner has accessed a $10 million line of credit and sold off one of Jones’ biggest assets, a trademark on customized labels, to a firm that plans to try to recoup – and share – funds from lawsuits based around infringements of that trademark.

Recapitalized, slimmed down, and with a sense of purpose, Meissner seems to have Jones ready to go.

“Everybody I’ve dealt with has seen a lot of enthusiasm about them coming back,” says Justin Bibeau, the head of the non-alcoholic beverage operation with Thorpe Distributing, an Anheuser Busch/ InBev distributor in Minnesota. “The major plus has been them coming in and being honest, saying there have been some

dark times, and that we’re re-launching.”

The uptick has been noticeable, both in the brand’s share price, which has recovered from pennies to over a dollar, and in authorizations. Fanatical about re-activating accounts, for example, Meissner called from Florida for this story after taking a red-eye to try to get the brand back into Publix.

“We have been thrown out of wholesalers, out of retailers, and we’re trying to repair those relationships now,” Meissner says. “But in no case have we heard, ‘it hasn’t sold.’ It’s more ‘we were promised this, we were promised that, and that didn’t happen.’”

The problem for Jones was never about the brand. If it had been, van Stolk wouldn’t still be in demand as a speaker about branding ideas. Instead, and this is where Meissner believes he comes in, it’s about timing and execution.

“They tried to overharvest the brand early,” he says. “There was this idea that we can put it on anything and it’ll sell.

They had an enhanced water, they had brain enhancement with GABA, they had a tea and an organic play. They weren’t able to apply appropriate marketing pressure they were dividing it against eight

18.BEVERAGESPECTRUM.DECEMBER.2010

distinct marketing platforms.”

Now that Meissner is in place to stop the bleeding, he is looking at where the opportunity might be for a revitalized Jones Soda. He believes it’s a brand that could own a 1 percent share of the energy drink category with the recentlyrelaunched WhoopAss, and enough chain authorizations to boost its presence in grocery from 22 percent to more than 60 percent. The idea is to run deep in the channels and with the consumers who have always loved Jones, and to get the once-brilliant company back on its feet (and, it should be noted, long-disappointed shareholders off its back).

If 1 percent doesn’t sound like a lot, consider the scale: in a $4 billion category like energy drinks, that’s $40 million; with strong growth for CSDs in chain stores, he sees revenues growing from $26 million to more than $60 million.

“We can top out at a half-billion,” Meissner says. “But right now I have $100 million in my sights.”

As an example of the kind of execution needed to get the brand to those lofty marks, Meissner points out a merchandising coup he recently pulled off with Old Navy,

a company whose young, style-on-the-cheap shoppers in many ways correlate with the target consumer for Jones. In November, the company launched a program that would put Jones Soda coolers in Old Navy stores nationwide. It’s not an overwhelmingly large sales proposition, but it’s an idea in the spirit of the nimble marketing approach Jones might have employed in the past.

“All the difficulty and challenge or nuance of this brand, that’s the hardest part, you can miss it – Jones has had a brand that connects with consumers since day one,” he says. “You mention Jones to a kid, and I challenge anyone to not hear them say I love it. There’s nothing like this brand – and all we didn’t have were the easy parts – the sales execution, commitment to the trade, return on investment – we had all the gold in the brand.”

Maybe that’s easy for Meissner to say.

After all, he’s the execution guy, not the crazy dreamer. But if he manages to grant Jones a new lease on life after all the time the company has had in the wilderness, there might be room to consider him and van Stolk as one of the greatest, oddest beverage couples of them all. Even if they never shared the lease. •

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DECEMBER.2010.BEVERAGESPECTRUM.19

BRAND NEWS: GOURMET CSDs

BRAND NEWS HOTLIPS Soda. HOTLIPS Soda has launched

a new Cherry flavor. The soda is made from cherries grown in the Hood River Valley in Oregon, and is a blend of deep red cherry juice and sour cherry juice, with a touch of vanilla and organic lemon. There are now seven HOTLIPS Soda flavors available: apple, black raspberry, blackberry, boysenberry, cherry, pear, and raspberry. All feature Oregon and Washington fruit. The cherry soda is available at all five HOTLIPS Pizza restaurant locations in Portland and wherever HOTLIPS Sodas are sold nationally.

Simple Beverages. Vancouver, British Co-

lumbia-based Simple Beverages has launched its new line of Simple Sodas. The products come in four flavors: Rootbeer, Vanilla Cream, Orange Cream and Black Cherry and are currently available in Choices Markets, Urban Fare, select IGAs and Nesters across British Columbia with Eastward Canadian expansion planned in 2011.

DRY Soda Co. DRY debuted new packaging in October 2010. The new bottles feature the soda’s calorie count on the neck of the clear bottle, and the name of the flavor in a graphic of the corresponding fruit, flower or herb on its center. Additionally, Sharelle Klaus’ signature is found on each bottle. The Seattle-based company Turnstyle was responsible for the new packaging and product website.

Natural Brew. Natural Brew has released its chai cola beverage. The soda contains no caffeine but has a spiced cola flavor made from decaffeinated tea. It comes in a 12 oz. amber glass bottle and is distributed nationally, primarily in the natural channel.

Dad’s Root Beer Company. Dad’s Root Beer

Company has introduced its latest 4-pack of 12 oz. glass bottles. Each flavor features vintage-style labeling, and the company uses the same recipe as it has since 1937.

Fentimans. In 2011, Fentimans will be launching two new flavors in North America.

20.BEVERAGESPECTRUM.DECEMBER.2010

The company will will begin brewing and bottling Fentimans Tonic Water in 9.3 oz. bottles starting in January for release into the retail market in the first quarter of 2011. It also plans to feature a new updated website design at www.drinkfentimans.com that will provide more information about where to purchase product, the brewing process and history of the company.

Q Tonic. Q Tonic was recently named a

national holiday item by Whole Foods and is now carried by UNFI. In addition, Q Tonic was recently featured at both Williams Sonoma in the U.S. and Colette in Paris. The company also began selling at Stop & Shop stores.

Big Red. Big Red launched its new bever-

age, Sans Soda, in December. The product will be distributed in select Natural Food sections across America. Sans Soda is available in five flavors: cola, root beer, orange, lemon-lime and black cherry and is sweetened with Truvia.

Flathead Lake Gourmet Soda. Flathead Lake Gourmet Soda has added two new flavors to its lineup: strawberry orange and blueberry pomegranate. The company has also added new convenience store wholesalers which are JT Davenport and Sons Inc., Southco Distributing Co., Andalusia Distributing Co. Inc., and Charles C Parks Co. Hank’s Beverage Company. Hank’s Beverage Company started producing their first Root Beer Can in December. The 12 oz. can will be available in 12 packs in early 2011.

Hank’s has also redesigned their 4-pack carriers to be more in line with the company’s gourmet soda labels.

Snow Beverages. Snow Beverages recently launched a line of zero calorie sodas called Light Snow. The products are available in independent retailers in Connecticut and Rhode Island and will expand to several major East Coast grocery chains before year-end. The company has also added Duane Reade and

Wegmans as retail partners. Snow Beverages has also expanded its relationship with Northeast Beverages to cover Rhode Island and Connecticut.

Global Beverage Enterprises. Global Bever-

age Enterprises has recently received an order to import its Mr. Q. Cumber beverage into Spain. Product is set to arrive in the country by the end of December 2010.

Rainforest Beverages LLC. Rainforest Beverages LLC has launched Rainforest Cola.

This product has just 30 calories and 7 grams of sugar per 12 oz. can. Each serving also has 4000mg of Acai.

Double-Cola. Double-Cola is now being

produced in non-returnable 12 oz. 4-packs.

Orca Bottling, based in Washington, is also producing an exclusive Double-Cola package for Cost Plus World Market stores. The company has increased distribution of its Ski Citrus Soda to the Northwest United States starting in 2011. The soda is also available in Kentucky markets and is produced and distributed by Ale-8-One Bottling Company.

Maine Root. Maine root has experienced a 57% increase in sales over 2009 figures. The company also revamped its packaging, choosing to print the 4-pack cartons on raw paperboard. Maine Root is currently working on its lemonade for the winter and spring of 2011.

The Ginger People. The Ginger People has

increased distribution of their Ginger Beer and Lemon Ginger Beer. The products are now available in all AKiN’s/Chamberlin’s stores, which are located throughout the Midwest and Florida.

Jones Soda. Jones has launched Jones Zilch,

a zero-calorie soda sweetened with Sucralose; it is available in Vanilla, Pomegranate and Black Cherry. The company also began selling its products in Old Navy stores.

DECEMBER.2010.BEVERAGESPECTRUM.21

.50 Cal Energy

ABB

Hard8 Beverage Company PRODUCTS: .50 Cal Energy Shot

PRODUCTS: Speed Stack Pumped N.O.

PACKAGING: 2.4 oz. Can

PACKAGING: 22 oz. PET

ATTRIBUTES: Functional Enhancement, Flavored

ATTRIBUTES: Functional Enhancement, Fat-Free, Non-Carbonated

2011 BEVERAGE GUIDE

12 Gauge Energy Shot

Acai Roots

12 Gauge Energy Shot

Acai Roots

PRODUCTS: 12 Gauge Energy Shot

PRODUCTS: Pure Premium Acai Juice

PACKAGING: 2.5 oz. PET

PACKAGING: 32 oz.

Aseptic Packaging

ATTRIBUTES: Functional Enhancement, Flavored

28Black

ATTRIBUTES: Fair Trade, 100% Juice

ALO Calidris 28 US, Inc.

SPI West Port, Inc

PRODUCTS: Regular, Acai berry, No preservatives, No artificial coloring, No artificial flavoring, Vitamins and minerals, Taurine free

PRODUCTS: Enrich, Appeal PACKAGING: 16.9 oz. PET ATTRIBUTES: Fat-Free

PACKAGING: 8.45 oz. Can

2GO Self Heating

22.BEVERAGESPECTRUM.DECEMBER.2010

ABB

Anteadote

Fast Drinks 2005

Adagio Teas

PRODUCTS: 2GO Self Heating Cappuccino, Chocolate, Consome, Tea, Black Coffee

PRODUCTS: Green Tea, Jasmine Tea, White Tea, Black Tea, Oolong Tea

PACKAGING: 200 ml Can

PACKAGING: 16.9 oz. PET

ATTRIBUTES: Espresso Based, Imported Coffee

ATTRIBUTES: USDA Organic, Fat-Free, Unsweetened

Anti-Ageing Water

AriZona Rescue Water

Anti-Ageing North America PRODUCTS: Pomegranate Berry, Strawberry Kiwi, Natural Citrus, Lemon Lime, Orange Mango PACKAGING: 20 oz. PET ATTRIBUTES: Functional Enhancement, Stevia, Fat-Free, Flavored

Arancino Vergnano

Arizona Beverages

Herbal Water, Inc.

PRODUCTS: AriZona Rescue Water Relax Berry Blend, AriZona Rescue Water Detox Orange Citrus, AriZona Rescue Water Immunity Pomegranate Punch, AriZona Rescue Water Energy Lemon Lime

PRODUCTS: Ginger Lemon Peel, Lemongrass Mint Vanilla, Cinnamon Orange Peel, Lavender Mint, Cloves Cardamom Cinnamon, Lemon Verbena Geranium

PACKAGING: 20.5 oz. PET

PACKAGING: 25.4 oz. Glass, 16 oz. PET

ATTRIBUTES: Functional Enhancement

ATTRIBUTES: USDA Organic, Sparkling, Still

Aspen Pure Water

Vinnedge Distributing Inc.

Ayala’s Herbal Water

aspen pure water

BaBOOM! Energy Spray Generex Biotechnology Corporation

PRODUCTS: Aspen Pure Water PRODUCTS: Arancino Vergnano PACKAGING: 24 oz. PET, 16.9 oz.

PET, 1 L PET

PACKAGING: 1 L Glass

PRODUCTS: BaBOOM! Energy Spray PACKAGING: 1.01 oz. 100% Recycled & Recyclable PET

ATTRIBUTES: USDA Organic

ATTRIBUTES: Functional Enhancement, Fat-Free, Flavored

AriZona Arnold Palmer

Assure

Arizona Beverages

Bai Brands, LLC Assure Food and Beverage Co., Inc.

PRODUCTS: AriZona Arnold Palmer Zero Half & Half, AriZona Arnold Palmer Southern Style Half & Half

PRODUCTS: For Mind: Pomegranate Blueberry, For Him: Goji Lemonade, For Body: Raspberry Acai, For Her: Peach Mango

PACKAGING: 23 oz. Can

Bai Brands, LLC PRODUCTS: Tanzania Strawberry, Jamaica Blueberry, Mango Kauai, Kenya Peach, Bai 5 Sumatra Dragonfruit, Bai 5 Panama Peach, Bai 5 Costa Rica Clementine, Bai 5 Congo Pear

PACKAGING: 12 oz. Pouch PACKAGING: 16.9 oz. PET ATTRIBUTES: Functional Enhancement, Vitamin Enhanced, Flavored

AriZona Energy

avitae

ATTRIBUTES: Fair Trade, Functional Enhancement, Stevia, Flavored, Detox

BAWLS Guarana

Arizona Beverages

Vitality

BAWLS Acquisition

PRODUCTS: AZ Energy, Low Carb AZ Energy

PRODUCTS: avitae caffeinated water

PACKAGING: 15 oz. Can

PACKAGING: 16.9 oz. PET

PRODUCTS: BAWLS Guarana 10oz., BAWLS Guarana EXXtra Sugar Free 10oz., BAWLS Guarana Root Beer 10oz., BAWLS Guarana 16oz., BAWLS Guarana Cherry 16oz.

ATTRIBUTES: USDA Organic, Fat-Free, Caffeinated

PACKAGING: 10 oz. Glass, 16 oz. Can

DECEMBER.2010.BEVERAGESPECTRUM.23

beauty’in

Blue Monkey

Bucha Live Kombucha

beauty’in

New Attitude Beverage

B&R Liquid Adventure

PRODUCTS: beauty drink

PRODUCTS: 100% coconut juice/ water, 100% coconut with pulp, Instant Coconut Water Powder Mix, Coconut/Guava, Coconut/ Passion Fruit, Coconut Pom/Acai, Coconut/Mango, Coconut Green Tea, Coconut Oolong Tea

PRODUCTS: Búcha Verbena Rose, Búcha Masala Chai, Búcha Guava Mango, Búcha Grapefruit Sage, Búcha Blood Orange

PACKAGING: 11.2 oz., 12 oz., 17.6 oz. Can; 16.9 oz. PET,

ATTRIBUTES: Fat-Free, Flavored

PACKAGING: 340 ml PET ATTRIBUTES: Fat-Free, Flavored, Vitamin Enhanced

PACKAGING: 16 oz. Glass

ATTRIBUTES: USDA Organic, Fair Trade, Fat-Free, 100% Juice

BeautySleep

Bluphoria

Bula Beverage

BigQuark LLC

RLED, LLC

Bula Beverage

PRODUCTS: BeautySleep

PRODUCTS: Bluphoria

PRODUCTS: Original Relaxation

PACKAGING: 2 oz. Glass

PACKAGING: 1 gal. BiB

PACKAGING: 12 oz. Can

ATTRIBUTES: Functional Enhancement, Fat-Free, Relaxation

ATTRIBUTES: Functional Enhancement

ATTRIBUTES: Flavored, Relaxation

BellyWashers

BÖDE Sport IN ZONE Brands, Inc. PACKAGING: 8 oz. HDPE

C2O Pure Coconut Water Hydro One Beverages

Sunsweet Naturals

PRODUCTS: Black Cherry Grape, Lemon Lime, Pomegranate Raspberry with Protein, Orange Mango with Protein

PRODUCTS: C2O Pure Coconut Water

PACKAGING: 16 oz. PET

ATTRIBUTES: Fat-Free, 100% Juice

PACKAGING: 17.5 oz. Can

ATTRIBUTES: Functional Enhancement, Stevia, Fat-Free, Flavored, Protein, Caffeinated

Biba

Borojo

CAF Fusion

Poteris Ventures LLC

Borojo Beverages, LLC

Cold Star, Inc.

PRODUCTS: Lime

PRODUCTS: Blueberry Acai Pomegranate, Strawberry Kiwi Watermelon, Pink Guava Passionfruit

PRODUCTS: CAF Fusion Mocha Blast, CAF Fusion Java Jolt, CAF Fusion Vanilla Vortex

PACKAGING: 8.4 oz. Can ATTRIBUTES: Functional Enhancement

24.BEVERAGESPECTRUM.DECEMBER.2010

PACKAGING: 16.9 oz. PET

PACKAGING: 12 oz.

Biodegradable PET Bottle

ATTRIBUTES: USDA Organic, Functional Enhancement

ATTRIBUTES: Non-Carbonated, Coffee Blend

• • • • • • •

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For more information on how to help your business Finish First®, contact our National Beverage Account Manager Jason Burke at 877-642-4074 • jason.burke@bsnonline.net 0300 ©2009 BSN® These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

CalNaturale Svelte

Celsius

Diet Muscle Milk

CalNaturale

Celsius

CytoSport, Inc.

PRODUCTS: Chocolate, French Vanilla, Spiced Chai, Cappuccino

PRODUCTS: Celsius Calypso Punch Shot

PRODUCTS: Chocolate, Vanilla Creme

PACKAGING: 2.5 oz. PET

PACKAGING: 11 oz. 4 Pack Carton

PACKAGING: 15.9 oz. Tetra Pak ATTRIBUTES: Fair Trade, Functional Enhancement, Stevia, Soy

Celsius

ATTRIBUTES: Functional Enhancement

ATTRIBUTES: Functional Enhancement

CHILLO Hemp Energy Beverage Doctors Select Celsius

Chill Drinks, LLC

Loud Beverage Corp

PRODUCTS: Lemon Iced Tea, Raspberry Acai Green Tea, Peach Mango Green Tea

PRODUCTS: CHILLO Hemp Energy Beverage

PRODUCTS: Downtime Relaxation, Dowtime Relaxation Shot

PACKAGING: 250 ml Can PACKAGING: 12 oz. Can, 10 oz. Can

ATTRIBUTES: Hemp

ATTRIBUTES: Functional Enhancement, Caffeinated

Celsius On-The-Go Powder

PACKAGING: 16 oz. PET, 3 oz. PET ATTRIBUTES: Functional Enhancement, Relaxation

CRUNK!!! ENERGY DRINK

Celsius

Crunk!!! Energy Drink

PRODUCTS: Celsius Berry Flavored “On-the-Go Stick Packets” PACKAGING: .19 oz. Pouch

PRODUCTS: Mango-Peach, Original Pomegranate, Grape-Acai, Citrus, Low Carb Sugarfree, Who Dat?, CRUNK!!!

Energy Stix - Orange,

ATTRIBUTES: Functional Enhancement

PACKAGING: 16 oz. Can, .03 oz. Pouch,

Dr. Antonio Martins coco drink Green Coco Europe GmbH PRODUCTS: Dr. Antonio Martins Coco Drink Pur PACKAGING: 500 ml Elopak ATTRIBUTES: USDA Organic, 100% Juice

ATTRIBUTES: Functional Enhancement, Flavored, Juice Blend

Celsius

Cuba Beverage Company Celsius PRODUCTS: Strawberry Kiwi, Orange, Wile Berry, Cola, Ginger Ale

Cuba Beverage Company PRODUCTS: Pomegranate Cranberry, Wild Berry, Passionfruit Orange

PACKAGING: 12 oz. Can, 10 oz. Can

PACKAGING: 12 oz. Can

ATTRIBUTES: Functional Enhancement, Caffeinated

ATTRIBUTES: Juice Blend, Tea Blend

28.BEVERAGESPECTRUM.DECEMBER.2010

Dragon Pearl Super Natural Dragon Pearl PRODUCTS: Dragon Pearl Super Natural Energy PACKAGING: 2 oz.

Aseptic Packaging ATTRIBUTES: Functional Enhancement, Fat-Free

Dream Dust Sleep Aid

DynaPep Energy

Vitila Brands LLC

DynaPep Corporation

PRODUCTS: Dream Dust

PRODUCTS: DynaPep Energy Berry, DynaPep Energy Mint, DynaPep Energy Cinnamon, DynaPep Energy Variety Pack

PACKAGING: 2 oz. PET ATTRIBUTES: Functional Enhancement, Relaxation

PACKAGING: 4 ml HDPE ATTRIBUTES: Fair Trade, FatFree, Flavored

Eldorado Natural Spring Water Eldorado Artesian Springs Inc. PRODUCTS: Eldorado Natural Spring Water PACKAGING: 500 ml 100% Recycled & Recyclable PET , 1 L 100% Recycled & Recyclable PET ATTRIBUTES: Still

DRY Soda Co.

Echo

Elevate Enhanced Fiber Water

DRY Soda Co.

Echo Beverages

9-12, Corp.

PRODUCTS: Vanilla Bean, Cucumber, Lavender, Rhubarb, Blood Orange, Lemongrass, Juniper Berry

PRODUCTS: Echo Water - locally sourced and sold, responsibly packaged, electrolyte enhanced

PRODUCTS: Elevate Orange flavored fiber water, Elevate Lemon flavored fiber water

PACKAGING: 1 L 100% Recycled & Recyclable PET , 20 oz. 100% Recycled & Recyclable PET

PACKAGING: 16.9 oz. PET

PACKAGING: 12 oz. Glass ATTRIBUTES: Caffeine Free, FatFree, Flavored

ATTRIBUTES: Still

ATTRIBUTES: Functional Enhancement, Fat-Free, Flavored

DECEMBER.2010.BEVERAGESPECTRUM.29

Elite Naturel

Enrich Your Life Drinks

Ex Slim Energy

Organic Juice USA Inc.

EYL Beverages Inc

Ex Drinks, LLC

PRODUCTS: Pomegranate, Black Mulberry, Honeydew Melon, Rose, Red Grape, Apple, Pear, Pomegranate Acai Tart Cherry, Watermelon

PRODUCTS: Decompress, DeBug

PRODUCTS: Ex Slim Energy PACKAGING: 8.4 oz. Can

PACKAGING: 5.5 oz. Can ATTRIBUTES: Functional Enhancement, Stevia

ATTRIBUTES: Functional Enhancement, Stevia, Fat-Free, Flavored, Relaxation

PACKAGING: 8 oz. Glass, 32 oz. Glass ATTRIBUTES: USDA Organic, 100% Juice

Emergen-C Splash

Ex Aqua Vitamins

Alacer Corp

Ex Drinks, LLC

PRODUCTS: Emergen-C Splash

PRODUCTS: Ex Aqua Vitamins Raspberry, Ex Aqua Vitamins Lemon Lime, Ex Aqua Vitamins Peach Mango

PACKAGING: 3 gal. BiB ATTRIBUTES: Functional Enhancement, Flavored, Vitamin Enhanced

Fentimans Fentimans North America PRODUCTS: Fentimans Ginger Beer PACKAGING: 9.3 oz. Glass, 4.2 oz. Glass

PACKAGING: 16.9 oz. PET ATTRIBUTES: Functional Enhancement, Flavored, Vitamin Enhanced

Encaff Energy Stix

Ex Chillout

Fighting Cock Energy Drink

Encaff Products, Inc

Ex Drinks, LLC

PRODUCTS: Encaff Energy Stix

PRODUCTS: Ex Chillout

PACKAGING: .02 oz. Pouch

PACKAGING: 8.4 oz. Can

ATTRIBUTES: Functional Enhancement, Flavored

ATTRIBUTES: Functional Enhancement, Relaxation

energy catalyst

Ex Pure Energy

Motovate Inc.

Ex Drinks, LLC

PRODUCTS: energy catalyst

PRODUCTS: Ex Pure Energy

PACKAGING: 6.8 ml 4 Pack Carton

PACKAGING: 8.4 oz. Can

ATTRIBUTES: Functional Enhancement, Fat-Free

ATTRIBUTES: Functional Enhancement

Fighting Cock Energy, LLC. PRODUCTS: Fighting Cock Energy Drink Original, Fighting Cock Energy Drink Sugar Free PACKAGING: 24 oz. Can

Fitness Edge Global Bottling Partners, LLC PRODUCTS: Fitness Edge Key Lime, Fitness Edge Tropical Orange, Fitness Edge Wild Berry PACKAGING: 12 oz. PET ATTRIBUTES: Functional Enhancement

30.BEVERAGESPECTRUM.DECEMBER.2010

Flatt Energy Cola

Frostie Root Beer and flavors

Genuine Muscle Milk

Flatt Cola, LLC

IDI

CytoSport, Inc.

PRODUCTS: Regular

PRODUCTS: Root Beer, Diet Root Beer, Orange, Cherry Limeade, Blue Cream, Grape, Vanilla Root Beer

PRODUCTS: Chocolate, Vanilla Crème, Banana Crème, Diet Muscle Milk, Strawberry Crème, Malt

PACKAGING: 12 oz. Glass, 12 oz. 4-Pack Carton, 20 oz. PET, 32 oz. PET, 2 L PET, 12 oz. Can, 5 gal. BiB

PACKAGING: 16 oz. Aseptic Packaging

PACKAGING: 8.4 oz. Can

ATTRIBUTES: Functional Enhancement

ATTRIBUTES: Caffeine Free, Sucralose

French Lemonade Beltrando

Function Drinks

VinnedgeDistributing Inc.

Gize

Function Drinks

C.M.W. Canadian Mineral Water Development S.A.

PRODUCTS: Urban Detox: Citrus Prickly Pear, Pomegranate Cherry, Goji Berry; Light Weight: Acai Pomegranate, Blueberry Raspberry, Peach Mango; Alternative Energy: Acai Grape, Strawberry Guava, Citrus Yuzu

PRODUCTS: French Limonade Beltrando PACKAGING: 1 L Glass

PRODUCTS: Gize Still, Gize Sparkling PACKAGING: 200 ml Glass, 750 ml Glass

PACKAGING: 16.9 oz. PET

ATTRIBUTES: Sparkling, Still

ATTRIBUTES: Functional Enhancement, Fat-Free, Detox, Fat/Calorie Burning

Fresh Health Stuff

Function: WATER

Liquid Health Labs / PowerCap

Function Drinks PRODUCTS: Function: WATER

PRODUCTS: Pom Acai Energy / Rehydration, Blueberry Maqui Superberry, Lemon Green Tea Botanical, Orange Cranberry Immunity, Lemon Lime Multivitam/Multimineral, Pom Raspberry Caffeine Free Energy

PACKAGING: 750 ml PET, 1 L PET

C.M.W. Canadian Mineral Water Development S.A. PRODUCTS: Raspberry-Ginseng, Lemon-Elderflower, PearVinegar, Pineapple-Coconut, Raspberry-Ginseng PACKAGING: 200 ml Glass, 750 ml Glass

ATTRIBUTES: Functional Enhancement, Stevia, Fat-Free, Flavored, Caffeine Free

Fria Ice Water

Gize+

ATTRIBUTES: Functional Enhancement, Flavored

ganicwater

Gleukos All-Natural Body Fuel

Fria Beverage Company, LLC

ganic consumer Products Ltd.

Gleukos All-Natural Body Fuel

PRODUCTS: Fria Ice Water

PRODUCTS: smooth ginger, cranberry pearl, aloe infusion, strawberry slim, pomelo wake up, orange beach, amercian jasmine, spearmint kiss, citric lemongrass, caramell toffee

PRODUCTS: Gleukos Orange, Gleukos Lemon, Gleukos Punch

PACKAGING: 1 L PET, 2 L PET ATTRIBUTES: Fat-Free, Functional Enhancement

PACKAGING: 17 oz. PET

PACKAGING: 16 oz. Pouch ATTRIBUTES: Fair Trade, Functional Enhancement, Flavored

ATTRIBUTES: Fat-Free, Flavored, Functional Enhancement DECEMBER.2010.BEVERAGESPECTRUM.31

Go Girl Energy Drink

Guayaki Organic Energy Shot

Nor Cal Beverage Co., Inc.

H2O Overdrive

Guayaki Yerba Mate

Innovative Health Solutions, LLC

PRODUCTS: Lime Tangerine PRODUCTS: Sugar Free, Pomegranate Star Fruit, Peach Tea, Pomegranate Blueberry Tea, Lemon Drop Sugar Free

PRODUCTS: Lychee Lemon, Jostaberry, Tangy Tangerine

PACKAGING: 2 oz. Glass ATTRIBUTES: USDA Organic, Fair Trade

PACKAGING: 20 oz. PET

PACKAGING: 12 oz. Can

ATTRIBUTES: Functional Enhancement, Fat-Free, Protein, Caffeinated

ATTRIBUTES: Non-Carbonated, Tea Blend

Golazo

Guayaki Yerba Mate

Hangover Gone

Golazo LLC

Guayaki Yerba Mate

PRODUCTS: Golazo Sports Energy Drink

PRODUCTS: Enlighten Mint, Revel Berry, Pure Body

PRODUCTS: Sour Cherry

PACKAGING: 12 oz. Can

PACKAGING: 16 oz. Can

PACKAGING: 2 oz. PET

ATTRIBUTES: Functional Enhancement, Stevia, Flavored, Electrolytes Added

ATTRIBUTES: USDA Organic, Fair Trade

ATTRIBUTES: Detox

Green Apple Efferve

GURU Energy Drink

Afterglow Beverage Company, inc

Hawaiian Springs Water

Eurobubblies, Inc.

GURU Beverage Co.

Hawaiian Springs, LLC

PRODUCTS: Orangeade, Lemonade, French Lemonade, Pink Lemonade, Pomegranate Blueberry Lemonade, Blood Orange Energy Lemonade

PRODUCTS: GURU Original Energy Drink, GURU Lite, GURU 2.0 Energy Drink

PRODUCTS: Hawaiian Springs Young Natural Artesian Water PACKAGING: 330 ml PET, 500 ml PET, 750 ml PET, 1 L PET, 1.5 L PET

PACKAGING: 12 oz. Can, 8 oz. Can

PACKAGING: 25.4 oz. Glass, 11.2 oz. Glass

ATTRIBUTES: USDA Organic, Stevia

ATTRIBUTES: Still

ATTRIBUTES: Flavored

GREEN-UP

H2o Box United Food Source, Inc.

HELIX H2o Box

HELIX Drinks

PRODUCTS: H2o Box

PRODUCTS: HELIX Energy + Ginseng Orange

PRODUCTS: Pomegranate, Tropical, Cranberry

PACKAGING: 16.9 oz. Tetra Pak

PACKAGING: 8.45 oz. Can

ATTRIBUTES: Fat-Free, Still

PACKAGING: 16 oz. Pouch

ATTRIBUTES: Fat-Free, Juice Blend

32.BEVERAGESPECTRUM.DECEMBER.2010

ATTRIBUTES: Flavored, Stick Pack

Bringing

natural flavors into focus.

Robertet is a closely-held multinational company whose vision is long-term and whose technologies are focused on the flavors and aromas that nature always intended. For all of your flavor needs, call Robertet at 732-981-8300, or send an email to Solutions@RobertetUSA.com.

TECHNOLOGY • CREATIVITY • INNOVATION

HINT Water

Hydro One TRÜE Green Tea HINT Inc.

Hydro One Beverages

PRODUCTS: HINT Watermelon, HINT Blackberry, HINT Stawberry Kiwi, HINT Raspberry Lime, HINT Pomegranate Tangerine, HINT Mango Grapefruit

PRODUCTS: Regular, Sugar-free

InShape Fitness Drink Healthy American Beverage, Inc

PACKAGING: 16 oz. PET

PRODUCTS: Wildberry Acai, Raspberry Lemonade, Stawberry Passion Fruit, Peach Mango

ATTRIBUTES: USDA Organic, Functional Enhancement, Stevia, Flavored, Unsweetened

PACKAGING: 20 oz. PET

PACKAGING: 16 oz. PET

Honest Tea

ATTRIBUTES: Functional Enhancement, Fat/Calorie Burning

Ice Age Glacier Water

Ironclad Energy + Hydration

Honest Tea

New Attitude Beverage

Shadow Beverages

PRODUCTS: Half & Half

PRODUCTS: Ice Age Glacier Water

PRODUCTS: Ironclad Energy + Hydration Sugar Free Black & Blue

ATTRIBUTES: USDA Organic, Fair Trade

PACKAGING: 1.5 L, 1 L, 20 oz., 16.9 oz., 12 oz. all 100% Recycled & Recyclable PET

PACKAGING: 16 oz. Can

ATTRIBUTES: Still, Imported

ATTRIBUTES: Functional Enhancement, Stevia, Electrolytes Added

Honest Tea

Icelandic Glacial Honest Tea

Icelandic Glacial Inc.

PRODUCTS: Passion Fruit Green Tea with Maqui Berry

PRODUCTS: Icelandic Glacial Natural Spring Water

PACKAGING: 16.9 oz. PET

PACKAGING: 330 ml PET, 500 ml PET, 750 ml PET, 1 L PET

Italian Volcano Dream Foods International, LLC PRODUCTS: Organic Blood Orange, Organic Tangerine, Organic Lemonade, Organic Limeade

ATTRIBUTES: USDA Organic, Stevia

PACKAGING: 750 ml Glass, 250 ml PET ATTRIBUTES: USDA Organic, 100% Juice

Hunid Racks Energy Drink

Inko’s White Tea

Hunid Racks

Inko’s White Tea

PRODUCTS: Hunid Racks Energy Drink

PRODUCTS: Original White Tea, White Peach White Tea, Unsweet Hint O Mint White Tea, Blueberry White Tea, Honeydew White Tea, Apricot White Tea, Lemon White Tea, Unsweet Honeysuckle White Tea, Unsweet Original White Tea, Energy Drink

PACKAGING: 8.4 oz. Can

PACKAGING: 16 oz. Glass, 16 oz.

Can, 12 oz. PET, 64 oz. PET 34.BEVERAGESPECTRUM.DECEMBER.2010

Jade Monk Jade Monk Beverage Company Inc. PRODUCTS: Cranberry Blood Orange, Chai Spice, Palau Peach, Lime Blossom PACKAGING: 3.47 oz. Can, 3.24 oz. Can, 2.70 oz. Can, 2.73 oz. Can ATTRIBUTES: Functional Enhancement, Stevia, Fat-Free

Java Monster

Jones Soda WhoopAss Monster Beverage Company

Lean Slow Motion Potion

Jones Soda Company

Dewmar International BMC, Inc.

PRODUCTS: Jones Soda WhoopAss

PRODUCTS: Mean Bean, Loca Moca, Toffee, Kona Blend, Irish Blend, Vanilla Light

PRODUCTS: Yella, Purp, Easta Pink

PACKAGING: 16 oz. Can PACKAGING: 16 oz. Can

PACKAGING: 15 oz. Can

ATTRIBUTES: Functional Enhancement

ATTRIBUTES: Functional Enhancement, Flavored, Relaxation

ATTRIBUTES: Functional Enhancement, Non-Carbonated, Coffee Blend

JOINT JUICE Easy Shot

Juicetastic

Lifeway BioKefir

Joint Juice, Inc.

GT Beverage Company

lifeway foods

PRODUCTS: Natural Citrus

PRODUCTS: Original FruitThemed Bottles

PRODUCTS: Lifeway BioKefir vanilla, Lifeway BioKefir - kiwi / passion fruit, Lifeway BioKefir - blackberry, Lifeway BioKefir - pomegranate / blueberry, Lifeway BioKefir - balck cherry

PACKAGING: 20 oz. PET PACKAGING: 12 oz. PET ATTRIBUTES: Functional Enhancement, Stevia, Flavored, Caffeine Free

ATTRIBUTES: 100% Juice

PACKAGING: 3.5 oz. 4 Pack Carton ATTRIBUTES: Functional Enhancement, Fat-Free

JOINT JUICE On-the-Go

Kronik Energy

Light Snow Natural Soda

Joint Juice, Inc.

Kronik Energy

Snow Beverages, Inc.

PRODUCTS: Blueberry Acai

PRODUCTS: Blue Citrus, Blue Citrus Low-Carb, VENGENCE, VENGENCE Low-Carb, Entourage, Entourage LowCarb, Dragon Berry, Dragon Berry Low-Carb

PRODUCTS: Light Lemon Lime

PACKAGING: .21 oz. Pouch ATTRIBUTES: Functional Enhancement, Flavored, Stick Pack

PACKAGING: 12 oz. Can, 12 oz.

4-Pack Carton ATTRIBUTES: Functional Enhancement, Stevia, Caffeine Free

PACKAGING: 16 oz. Can ATTRIBUTES: Functional Enhancement

JOINT JUICE

LaCroix Sparkling Water

MADE

Joint Juice, Inc.

National Beverage Corp.

Tenaya, LLC

PRODUCTS: Cranberry Pomegranate, Blueberry Acai

PRODUCTS: LaCroix Sparkling Water

PACKAGING: 8 oz. PET

PACKAGING: 12 oz. Can

ATTRIBUTES: Functional Enhancement, Flavored

ATTRIBUTES: Flavored

PRODUCTS: Strawberry Lemonade, Pomegranate, Strawberry Mojito, Pomegranate Mojito, Raspberry Peach, Blackberry Peach, Cranberry Limeade, Blueberry Lemonade PACKAGING: 16 oz. PET ATTRIBUTES: USDA Organic

DECEMBER.2010.BEVERAGESPECTRUM.35

Marley’s Mellow Mood

Mighty Milk

Modjo Synergy Energy Shots

Viva Beverages LLC

CytoSport, Inc.

Cellutions, LLC

PRODUCTS: Marley’s Mellow Mood Tea: Green Tea with Honey, Black Peach Raspberry; Marley’s Mellow Mood Soft Drink: Citrus, Berry

PRODUCTS: Vanill-a-Shake, Choc-a-Shake

PRODUCTS: Modjo Synergy Caffeine Free and Natural Energy Shots

PACKAGING: 6.5 oz. Tetra Pak PACKAGING: 2.5 oz.

ATTRIBUTES: Functional Enhancement, Stevia

PACKAGING: 12 oz. Can, 16 oz. Glass

ATTRIBUTES: Functional Enhancement

ATTRIBUTES: Functional Enhancement, Flavored, Relaxation

Marley’s Mellow Mood

MindEssential Confidence Shot

Modjo Synergy Tablets

Viva Beverages LLC

Maayan LLC

Cellutions, LLC

PRODUCTS: Marley’s Mellow Mood - Citrus, Marley’s Mellow Mood - Berry

PRODUCTS: MindEssential CONFIDENCE Shot

PRODUCTS: Modjo Synergy Natural Hangover Prevention Tablets

PACKAGING: 2 oz. Glass, 8.5 oz.

PET, 16 oz. PET

PACKAGING: 12 oz. Can ATTRIBUTES: Functional Enhancement, Flavored

Mazu Gold

ATTRIBUTES: Functional Enhancement

ATTRIBUTES: Functional Enhancement, Flavored, Relaxation

MindEssential RELAX water

Modmix

Mazu Gold

Maayan LLC

Modmix

PRODUCTS: Mazu Gold

PRODUCTS: MindEssential RELAX water

PRODUCTS: Wasabi Bloody Mary, Citrus Margarita, Mojito, Pomegranate Cosmopolitan, Lavender Lemon Drop, French Martini

PACKAGING: 15 oz.

PACKAGING: 2 oz. Glass, 8.5 oz.

PET, 16 oz. PET

ATTRIBUTES: Functional Enhancement, Fat-Free

ATTRIBUTES: Functional Enhancement, Stevia, Fat-Free, Flavored, Relaxation

Metromint

modjo forLIFE Cellutions, LLC

PRODUCTS: Goodberrymint, Peppermint, Spearmint, Lemonmint, Orangemint, Cherrymint, Chocolatemint

PRODUCTS: Modjo forLIFE Natural Anti-Aging & Rejuvenation Beverage PACKAGING: 10.5 oz.

ATTRIBUTES: Functional Enhancement, Flavored

36.BEVERAGESPECTRUM.DECEMBER.2010

ATTRIBUTES: USDA Organic

Monster Energy

Metromint

PACKAGING: 16.9 oz. 4-Pack Carton, 16.9 oz. PET

PACKAGING: 750 ml Glass

ATTRIBUTES: Functional Enhancement

Monster Beverage Company PRODUCTS: Monster Energy, LoCarb, Absolutely Zero, Khaos, M-80, MIXXD, Assault, Import, Import Light, DUB Edition PACKAGING: 8 oz. Can, 16 oz.

Can, 18.6 oz. Can, 24 oz. Can, 32 oz. can ATTRIBUTES: Functional Enhancement, Fat-Free, Juice Blend

Monster Energy Extra Strength Monster Beverage Company PRODUCTS: Anti Gravity, Killer-B, Super Dry, Black Ice

Muscle Milk Collegiate

Muscle Milk Protein H2O

CytoSport, Inc.

CytoSport, Inc.

PRODUCTS: Muscle Milk Collegiate Ready-to-Drink

PRODUCTS: Grape, Grapefruit, Raspberry, Orange

PACKAGING: 11 oz. Tetra Pak

PACKAGING: 16 oz. PET

ATTRIBUTES: Functional Enhancement, Flavored

ATTRIBUTES: Functional Enhancement

PACKAGING: 12 oz. Can ATTRIBUTES: Functional Enhancement

Monster Hitman Energy Shooter Muscle Milk Light Monster Beverage Company PRODUCTS: Monster Hitman Energy Shooter, Sniper Monster Hitman Energy Shooter, LoBo Monster Hitman Energy Shooter PACKAGING: 3 oz. PET

Muscle Performance Regulator

CytoSport, Inc.

ISS Research

PRODUCTS: Cafe Latte, Chocolate, Vanilla Creme

PRODUCTS: MPR Pump, MPR Amino

PACKAGING: 14 oz.

Aseptic Packaging

PACKAGING: 15.75 oz. HDPE, 6.42 oz. HDPE

ATTRIBUTES: Functional Enhancement

ATTRIBUTES: Functional Enhancement, Flavored

ATTRIBUTES: Functional Enhancement

NOT ALL WATER IS THE SAME Is your water brand clean & healthy?

WHAT DISTINGUISHES OUR SPARKLING AND STILL MINERAL WATER FROM OTHER BRANDS:

Natural MINERAL water strengthens your health.

Natural ALKALINE water balances your acidity.

Natural ELECTROLYTES fortifies your body.

Very Low to Zero NITRATES keeps you clean.

For Retailers interested in carrying one of the healthiest natural mineral waters in the industry, please contact : Alex Fries afries@pureswisswater.com Tel. 408-426 8040 www.PURESWISSWATER.com

Pure Swiss is currently looking for local and national distributors.

DECEMBER.2010.BEVERAGESPECTRUM.37

N.O.-Xplode Igniter Shot

NY2O Premium Water

oogavé

BSN

new dutch water corp

Oogavé Sodas

PRODUCTS: Green Apple, Blue Raz

PRODUCTS: NY2O Premium Water

PACKAGING: 3.7 oz. 100% Recycled & Recyclable PET

PACKAGING: 20 oz. PET, 33.8 oz. PET

PRODUCTS: Root Beer, Watermelon Cream, Ginger Ale, Cola, Mandarin Key-Lime, Grapefruit, Vanilla Cream, Strawberry Rhubarb

ATTRIBUTES: Functional Enhancement

ATTRIBUTES: Still

PACKAGING: 12 oz. Glass ATTRIBUTES: USDA Organic, Caffeine Free, Fat-Free

Neuro Drinks

O.N.E., One Natural Experience Oooli Neuro Drink

O.N.E., One Natural Experience

PRODUCTS: NeuroSonic, NeuroSleep, NeuroTrim, NeuroSport, NeuroBliss, NeuroGasm, NeuroSun

Oooli Beverages Inc. PRODUCTS: Unsweetened Original Oolong Tea, Cranberry Tea, Lemon Jasmine Tea, Passion Mango Tea, Pomegranate Ginger Blueberry Tea

PRODUCTS: O.N.E. Kids Raspberry Lemonade, O.N.E. Kids Apple, O.N.E. Kids Fruit Punch, O.N.E. Kids Orange

PACKAGING: 14.5 oz. PET PACKAGING: 6.75 oz. Tetra Pak ATTRIBUTES: Functional Enhancement, Relaxation, Detox, Fat/Calorie Burning

New Leaf Brands

PACKAGING: 16 oz. Glass, 473 ml Glass

ATTRIBUTES: 100% Juice ATTRIBUTES: USDA Organic, Fat-Free, Flavored, Unsweetened, Other Infusion

OhYeah! Nutrition

Organic B.R.A.T.

New Leaf Brands

OhYeah! Nutrition

Brat Diet, LLC

PRODUCTS: Homemade Lemonade, Strawberry Lemonade, The Tiger, Black Cherry Lemonade, Black Tea Sweet Tea, Green Tea with Mango, White Tea with Strawberry, White Tea with Honeydew, Green Tea with Ginseng and Honey, Green Tea with Plum

PRODUCTS: OhYeah! Shakes, OhYeah! Total Protein System

PRODUCTS: Vanilla, Chocolate Honey, Cinnamon Toast, Original

PACKAGING: 14 oz. Aseptic Packaging, 8 oz. Aseptic Packaging, 32.7 oz. HDPE

PACKAGING: 32 oz. Tetra Pak ATTRIBUTES: USDA Organic, Functional Enhancement

ATTRIBUTES: Flavored, Protein

PACKAGING: 16.9 oz. Glass

Noah’s Spring Water Varni Brothers Coproration PRODUCTS: Noah’s Spring Water, Noah’s Sparkling Spring Water, Noah’s Sparkling Spring w/Lime PACKAGING: 12 oz. Glass, 8 oz.

Can, 20 oz. PET, 1 L PET ATTRIBUTES: Fair Trade, Flavored, Sparkling, Still, Mineral Water 38.BEVERAGESPECTRUM.DECEMBER.2010

OOBA

PALO HiBix Corp

PALO

PRODUCTS: Hibiscus, Hibiscus and Blackberry, Hibiscus and Pineapple, Hibiscus and Kiwi, Hibiscus and Key Lime, Hibiscus and Orange

PRODUCTS: Original

PACKAGING: 12.5 oz. PET ATTRIBUTES: Functional Enhancement, Fat-Free, Flavored

PACKAGING: 414 ml Glass ATTRIBUTES: Fat-Free, Other Infusion

When it comes to potent performance ingredients, nature has the inside track.* Boost the hydration and recovery benefits of your next beverage naturally with pure, clinically tested Sustamine™.* Produced through a patented fermentation method, Sustamine is a dipeptide that is more easily absorbed by the body than complex protein molecules.* This makes Sustamine a highly effective ingredient for hydration, endurance and recovery.* The only GRAS L-Alanyl-L-Glutamine, Sustamine is also tasteless, odorless, and stable in liquids. If you’re looking for a rehydration and recovery ingredient that can give you a natural advantage, get to know Sustamine.

*These statements have not been evaluated by the Food and Drug Administration.

This product is not intended to diagnose, treat, cure, or prevent any disease.

Sustamine™ is a trademark of Kyowa Hakko Bio Co., Ltd. Copyright ©2010 Kyowa Hakko U.S.A., Inc.

For more information about Sustamine™ contact Kyowa Hakko USA: (212) 319-5353 www.sustamine.com

These fine brands contain Sustamine™ in their formulations

Parrot Pink Guava Juice

PRE Probiotic Enhancer

Quick Relax

Sun Hing Foods, Inc.

PRE Beverage Co.

Viva Beverages LLC

PRODUCTS: Parrot Pink Guava Juice

PRODUCTS: 10 Cal: Pomegranate Yumberry, Peach Mango, Pomegranate Blueberry, Pomegranate White Tea; USDA Organic: Acai Acerola, Passion Orange Guava, Pomegranate Blueberry

PRODUCTS: Quick Relax

PACKAGING: 16.4 oz. Can ATTRIBUTES: Fat-Free

PACKAGING: 2 oz. PET ATTRIBUTES: Functional Enhancement, Flavored, Relaxation

PACKAGING: 16.9 oz. PET ATTRIBUTES: Functional Enhancement, Stevia, Fat-Free, Flavored

Parrot Young Coconut Juice

PRE Probiotics Drink Mix

Quick to Sleep

Sun Hing Foods, Inc.

PRE Beverage Co.

Viva Beverages LLC

PRODUCTS: Parrot Young Coconut Juice with Pulp

PRODUCTS: Pomegranate Yumberry, Acai Acerola, Pomegranate Blueberry, Passion Orange Guava

PRODUCTS: Quick to Sleep

PACKAGING: 16.4 oz. Can, 11.5 oz. Can

PACKAGING: 2 oz. PET ATTRIBUTES: Functional Enhancement, Fat-Free, Flavored, Relaxation

PACKAGING: 0.25 oz. Pouch ATTRIBUTES: USDA Organic, Functional Enhancement, Stevia, Fat-Free, Flavored, Caffeine Free, Stick Pack

Peace Tea

PURE SWISS mineral water Peace Tea Beverage Company

PURE SWISS Inc PRODUCTS: PURE SWISS Still, PURE SWISS Sparkling

PRODUCTS: Razzleberry, Green, Lemon, Ceylon, Diet Green, Unsweetend

PACKAGING: 0.5 L PET, 0.5 L Glass, 1.0 L Glass, 0.75 L PET

PACKAGING: 23.5 oz. Can ATTRIBUTES: USDA Organic, Fair Trade, Fat-Free, Sparkling, Still, Mineral Water, Imported

ATTRIBUTES: Fair Trade

RAAW Juices Raw Foods International, LLC PRODUCTS: RAAW Cucumber Pineapple Natural Juice, RAAW Cranberry Ginger Natural Juice, RAAW Carrot Lemonade Natural Juice, RAAW Better Beets Natural Juice PACKAGING: 16 oz. HDPE ATTRIBUTES: 100% Juice

Powell & Mahoney, Ltd.

Quick Energy

Rainforest Cola

Powell & Mahoney, Ltd.

Viva Beverages LLC

PRODUCTS: Ginger, Hot Toddy, Bloody Mary, Margarita, Mojito, Cosmopolitan

PRODUCTS: Quick Energy

PACKAGING: 750 ml Glass ATTRIBUTES: Functional Enhancement, Fat-Free

40.BEVERAGESPECTRUM.DECEMBER.2010

Rainforest Beverages, LLC PRODUCTS: Rainforest Cola

PACKAGING: 2 oz. PET PACKAGING: 12 oz. Can ATTRIBUTES: Functional Enhancement, Fat-Free, Flavored

ATTRIBUTES: Functional Enhancement, Stevia, Fat-Free

Rebootizer

rhino’s energy drink GlobalEntry, Inc.

Rockstar Energy Drink

Zyms Beverage Group, Inc.

Rockstar Inc.

PRODUCTS: Rebootizer PACKAGING: 2 oz. Pouch ATTRIBUTES: Functional Enhancement, Detox

RelaxZen, Inc PRODUCTS: RelaxZen DAY, RelaxZen NIGHT, DAY FLIGHT, NIGHT FLIGHT, SPORT PACKAGING: 3 oz. PET

PACKAGING: 16 oz. Can

PACKAGING: 8.3 oz. Can, 8.3 oz.

4-Pack Carton, 16.9 oz. Can, 1.5 L PET, 2.6 gal. BiB, 2.0 oz. PET

rhino’s relaxation drink RelaxZen, Inc

PRODUCTS: Rockstar Recovery, Rockstar Cola

PRODUCTS: Regular, Sugarfree, Cranberry, Cola Energy Shot, Relaxation Drink

ATTRIBUTES: Functional Enhancement, Non-Carbonated, Electrolytes Added

Rooibee Red Tea

Zyms Beverage Group, Inc.

Rooibee Red Tea PRODUCTS: Vanilla Chai, Cranberry Pomegranate, Watermelon Mint, Honey Lemon, Peach, Sweet, Unsweet

PRODUCTS: Regular PACKAGING: 8.3 oz. Can, 8.3 oz.

4-Pack Carton

PACKAGING: 12 oz. Glass ATTRIBUTES: Functional Enhancement, Fat-Free, Flavored, Relaxation

renewal premium spring water Keystone Water Company PRODUCTS: renewal premium spring water PACKAGING: 16.9 oz. 100% Plant-Based Bottle, 500 ml 100% Plant-Based Bottle, .5 L 100% Plant-Based Bottle

ATTRIBUTES: Functional Enhancement, Relaxation

Roaring Lion Energy Drink

ATTRIBUTES: USDA Organic, Unsweetened

Sippin Syrup

RLED, LLC

Katalyst Beverage Corp

PRODUCTS: Roaring Lion Energy Drink

PRODUCTS: Sippin Syrup PURPLE, Sippin Syrup ZERO, Sippin Syrup GRIPTONITE, Sippin Syrup KANDY, Sippin Syrup MELLIN, Sippin Syrup LIL SIP

PACKAGING: 3 gal. BiB, 1 gal.

BiB, 12 oz. Can, 16.9 oz. PET ATTRIBUTES: Functional Enhancement

PACKAGING: 16 oz. PET

ATTRIBUTES: Still

Returnity

ATTRIBUTES: Functional Enhancement, Relaxation

Roaring Lion Sugar Free

Ski InfraRED

Returnity B.V.

RLED, LLC

Double-Cola Co. - USA

PRODUCTS: Blond Kick, Black Kick

PRODUCTS: Roaring Lion Sugar Free

PRODUCTS: Ski InfraRED

PACKAGING: 250 ml Glass

PACKAGING: 1 gal. BiB, 12 oz.

Can, 16.9 oz. PET

ATTRIBUTES: Functional Enhancement, Flavored, NonCarbonated, Coffee Blend

PACKAGING: 12 oz. Can, 20 oz. PET

ATTRIBUTES: Functional Enhancement

DECEMBER.2010.BEVERAGESPECTRUM.41

Skinny Water

SPRITZER

Spritzer Tinge

Skinny Nutritional Corp

Chuan Sin Sdn Bhd

Chuan Sin Sdn Bhd

PRODUCTS: Acai Grape Blueberry, Orange Cranberry Tangerine, Raspberry Pomegranate, Passion Fruit Lemonade, Peach Mango Mandarin, Goji Black Cherry Sport, Blue Raspberry Sport, Pink Berry Citrus

PRODUCTS: Spritzer Natural Mineral Water

PRODUCTS: Spritzer Tinge Lemon, Spritzer Tinge Fruit Fusion

PACKAGING: 600 ml PET, 1.5 L PET ATTRIBUTES: Mineral Water

PACKAGING: 500 ml PET ATTRIBUTES: Flavored, Mineral Water

PACKAGING: 16 oz. PET ATTRIBUTES: Functional Enhancement, Fat-Free, Flavored, Vitamin Enhanced

Skinny Water Sport

Spritzer + Fibre

Stacker 2 6 Hour Power Shot

Skinny Nutritional Corp.

Chuan Sin Sdn Bhd

NVE Pharmaceuticals

PRODUCTS: Skinny Water Sport Shape, Skinny Water Sport Power, Skinny Water Sport Fit, Skinny Water Sport Active

PRODUCTS: Spritzer + Fibre

PRODUCTS: Berry, Orange, Grape, Punch, Lemon Lime, Watermelon, Extra Strength Grape, Extra Strength Acai Pomegranate

PACKAGING: 350 ml PET ATTRIBUTES: Flavored

PACKAGING: 16 oz. PET PACKAGING: 2 oz. PET ATTRIBUTES: Functional Enhancement, Fat-Free, Flavored, Vitamin Enhanced

Slow Cow Drink

Spritzer Pop

Stacker 2 Energy Drinks

Slow Cow Drink

Chuan Sin Sdn Bhd

NVE Pharmaceuticals

PRODUCTS: Slow Cow Drink

PRODUCTS: Spritzer Pop Lemon, Spritzer Pop - Apple, Spritzer Pop - Orange, Spritzer Pop - Berries, Spritzer Pop Lycee

PRODUCTS: Enraged Raspberry, Sinful Citrus, Pounding Punch, Gyrating Grape, Kickin’ Classic, Kickin’ Classic Zero

PACKAGING: 250 ml Can, 250 ml 4-Pack Carton ATTRIBUTES: Fat-Free

PACKAGING: 8.4 oz. Can PACKAGING: 325 ml PET ATTRIBUTES: Flavored

Sportastic Sports Drink

Spritzer Sparkling

Stacker 2 Xtra Diet shot

GT Bevearge Company

Chuan Sin Sdn Bhd

NVE Pharmaceuticals

PRODUCTS: Vitamin Enhanced, Round Sports Themed Bottle

PRODUCTS: Spritzer Sparkling

PRODUCTS: Diet, Energy & Crave Control

PACKAGING: 12 oz. PET

PACKAGING: 325 ml PET, 1.0 L PET

ATTRIBUTES: Functional Enhancement, Flavored

ATTRIBUTES: Sparkling, Mineral Water

42.BEVERAGESPECTRUM.DECEMBER.2010

PACKAGING: 2 oz. PET

The top six energy shot SKUs. One convenient display.

5-hour ENERGY.

®

T That’s right, 5-hour ENERGY ® h has the top six selling energy shot S SKUs* in c-stores. And with our 9 box rack 9-box rack, you get all six best sellers plus our unique Decaf version. It’s a great way to give your customers exactly what they want – 5-hour ENERGY.®

What you get: 24 berry, 24 extra strength, 12 orange, 12 grape, 12 lemon-lime, 12 pomegranate and 12 decaf.

Call 866-960-1700 w w w. 5 h o u r e n e rg y. c o m

or ask your 5-hour ENERGY® representative about the 9-Box Rack today. *Nielsen item rank report – total nutritional supplements – 4 weeks ending 10/30/2010.

†THIS STATEMENT HAS NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION. THIS PRODUCT IS NOT INTENDED TO DIAGNOSE,TREAT, CURE OR PREVENT ANY DISEASE.

†No crash means no sugar crash. 5-hour ENERGY® contains no sugar. Individual results may vary.

See www.5hourenergy.com for more details. ©2011 Innovation Ventures, LLC. All rights reserved.

Stacker 2 Xtra Energy Shot

TEAse

The Republic of Tea

NVE Pharmaceuticals

Cold Star, Inc.

The Republic of Tea

PRODUCTS: Berry, Orange, Grape, Extra Strength Grape

PRODUCTS: Berry TEAse, Green TEAse w/Honey & Ginseng, Green TEAse w/Honey, Pomegranate & Acai

PRODUCTS: Naturally Sweet Tea

PACKAGING: 2 oz. PET

PACKAGING: 2.03 oz. Can ATTRIBUTES: Fat-Free

PACKAGING: 16 oz. PET ATTRIBUTES: Fat-Free, Flavored

Steaz

TeaZazz Steaz PRODUCTS: Sparkling Green Tea, Zero Calorie Sparkling Green Tea, Energy, Iced Teaz, Energy Shot PACKAGING: 12 oz. Glass, 12 oz.

Can, 16 oz. Can, 2.5 oz. PET ATTRIBUTES: USDA Organic, Fair Trade, Functional Enhancement, Stevia, FatFree, Flavored, Carbonated, Unsweetened, Other Infusion

Sweet Leaf Tea

Ti Tonics TeaZazz Sparkling Tea

TI TONICS LTD

PRODUCTS: Peach, KiwiStrawberry, Half&Half Black Tea Lemonade, Green Tea Lemon, Orange-Mango White Tea, NaturalZ Red Plum Wasabi Green Tea, NaturalZ Paw Paw Fruit Wasabi GreenTea, NaturalZ Ginger Mint Wasabi Green Tea

PRODUCTS: Pomegranate Green Tea, Nectarine White Tea, Blueberry White Tea, Mango Acai White Tea, Yumberry Green Tea, Boysenberry (low sugar), Passionfruit (low sugar) PACKAGING: 350 ml Glass, 500 ml PET

PACKAGING: 20 oz. PET, 12 oz. Glass

ATTRIBUTES: Functional Enhancement, Stevia, Flavored

ATTRIBUTES: Stevia, Carbonated, Other Infusion

TeaZazz NaturalZ

Tight RTD

Sweet Leaf Tea Co.

TeaZazz

SAN Corporation

PRODUCTS: The Original Sweet Tea, Mint & Honey Green Tea, Citrus Green Tea, Lemon Iced Tea, Peach Iced Tea, Raspberry Iced Tea, Half & Half Lemonade Tea, Diet Citrus Green Tea, Diet Original Sweet Tea

PRODUCTS: TeaZazz NaturalZ Sparkling Wasabi Green Tea Red Plum, TeaZazz NaturalZ Sparkling Wasabi Green Tea Paw Paw Fruit, TeaZazz NaturalZ Sparkling Wasabi Green Tea Ginger Mint

PRODUCTS: Tight RTD

PACKAGING: 16 oz. Glass, 20 oz. PET, 15.5 oz. Can, 64 oz.

PET, 8 oz. Can

PACKAGING: 12 oz. Glass

PACKAGING: 8 oz. Can ATTRIBUTES: Flavored, Functional Enhancement

ATTRIBUTES: Stevia, Fat-Free, Carbonated, Other Infusion

ATTRIBUTES: USDA Organic

Syntha-6 RTD

TeaZazz Sparkling Tea

Tomic Energy Shot

BSN

TeaZazz

Tomic, Inc

PRODUCTS: Vanilla, Chocolate

PRODUCTS: TeaZazz Sparkling Tea Peach, TeaZazz Sparkling Tea White Tea Kiwi Strawberry

PRODUCTS: Tomic Energy Shot

PACKAGING: 20 oz. PET

ATTRIBUTES: Functional Enhancement

PACKAGING: 14 oz. HDPE

ATTRIBUTES: Fat-Free, Carbonated

44.BEVERAGESPECTRUM.DECEMBER.2010

PACKAGING: 2.5 oz. PET

Tradewinds

UrbanZen Tea

Vita Coco

Tradewinds

UrbanZen Tea Inc.

Vita Coco

PRODUCTS: Sweet Tea, Extra Sweet Tea, Unsweet Tea, Lemonade Tea, Raspberry Tea, Lemon Tea, Green Tea with Honey

PRODUCTS: Honey Jasmine, Lemon, Green Apple, Ginger, Mango Aloe Vera

PRODUCTS: Vita Coco Pure, Vita Coco Peach / Mango, Vita Coco Tangerine, Vita Coco Passion Fruit, Vita Coco Pineapple, Vita Coco Acai and Pom

PACKAGING: 20 oz. PET, 23 oz.

Can, 1 gal. PET

ATTRIBUTES: Other Infusion

TummyTickler

PACKAGING: 16.9 oz. PET

Vemma PM

PACKAGING: 330 ml Tetra Pak, 500 ml Tetra Pak, 1 L Tetra Pak

VOSS

IN ZONE Brands, Inc.

Vemma Nutrition Company

PACKAGING: 6 oz. HDPE

PRODUCTS: Vemma PM

Voss USA Inc. PRODUCTS: Still, Sparkling

TummyTickler Tots IN ZONE Brands, Inc.

PACKAGING: 2 oz. HDPE

PACKAGING: 330 ml PET, 500 ml PET, 850 ml PET, 375 ml Glass, 800 ml Glass

ATTRIBUTES: Functional Enhancement, Fat-Free, Relaxation

ATTRIBUTES: Sparkling, Still

Vemma THIRST

Waialua Soda Works

Vemma Nutrition Company

Waialua Soda Works

PRODUCTS:

PRODUCTS: Pineapple, Mango, Lilikoi, Vanilla Cream, Root Beer, Kona Red

PRODUCTS: THIRST PACKAGING: 4 oz. HDPE PACKAGING: 0.9 oz. Pouch

PACKAGING: 12 oz. Glass ATTRIBUTES: Functional Enhancement, Fat-Free, Flavored

U-GO! Kids Fruit Drink Mountain Pure Water, LLC PRODUCTS: U-GO! Kids Fruit Drink

Vibranz Kombucha

ATTRIBUTES: Caffeine Free

Worx Energy

Vibranz, Inc.

Worx Energy

PRODUCTS: Blood Orange, Chai, Ginger, Lemon-Ginger, Orgininal, Peac-Passionfruit, Pomegranate, Raspberry

PRODUCTS: Worx Energy, Worx Energy Extra Strength

PACKAGING: 16 oz. Glass

ATTRIBUTES: Functional Enhancement, Fat-Free

PACKAGING: 2 oz. PET

PACKAGING: 12 oz. PET ATTRIBUTES: Fat-Free, Flavored ATTRIBUTES: USDA Organic, Flavored

DECEMBER.2010.BEVERAGESPECTRUM.45

X Force

XL Energy Drink Latco Beverages Industria de Alimentos Ltda PRODUCTS: X Force Regular Flavor, X Force Citrus Flavor, X Force Red Fruits Flavor

ZICO Beverages

XL Energy Drink Corp

ZICO Beverages

PRODUCTS: XL Energy Drink, XL Sugar Free, XL Cranberry Energy

PRODUCTS: ZICO Coconut Water Natural, ZICO Coconut Water Pina Tropicale, ZICO Coconut Water Pomberry, ZICO Coconut Water Lima Citron, ZICO Coconut Water Tao Mango, ZICO Coconut Water Passion Fruit, ZICO Coconut Water Mango

PACKAGING: 8.4 oz. Can, 16.9 oz. Can

PACKAGING: 2 oz. PET ATTRIBUTES: Flavored

PACKAGING: 14 oz. PET, 11.2 oz.

Tetra Pak, 1 L Tetra Pak

XAPP

X-Presso Monster XAPP, Inc.

Zipfizz

Monster Beverage Company

PRODUCTS: XAPP Apple-Grape, XAPP Pomegranate Acai

PRODUCTS: Midnight, Hammer

PACKAGING: 24 oz. Can

PACKAGING: 12 oz. Can

ATTRIBUTES: Functional Enhancement, Caffeine Free, Sucralose, Fat-Free, Flavored

ATTRIBUTES: Functional Enhancement, Non-Carbonated, Coffee Blend

Zipfizz PRODUCTS: Zipfizz PACKAGING: 4 oz.

ATTRIBUTES: Fat-Free, Flavored

Xenergy

Yba Ko’ara Jabuticaba Juice

Zombie Blood

Xyience

Yba Ko’ara

Harcos Laboratories

PRODUCTS: XenergyOrange Fuel

PRODUCTS: Original

PRODUCTS: Zombie Blood

PACKAGING: 500 ml Glass

PACKAGING: 3.4 oz. Pouch

ATTRIBUTES: 100% Juice

ATTRIBUTES: Functional Enhancement

PACKAGING: 16 oz. Can

Xingtea

Zevia Xing Beverage, LLC

Zevia

PRODUCTS: Mango Green Tea, Green Tea with Ginseng, Pomegranate Green Tea, Half & Half, Blueberry Green Tea, Cherry Green Tea, Mint Green Tea, Sweet Tea, Just Plain Tea, Peach Green Tea

PRODUCTS: Zevia Cola, Zevia Dr. Zevia, Zevia Ginger Root Beer, Zevia Ginger Ale, Zevia Black Cherry, Zevia Twist, Zevia Orange

PACKAGING: 23.5 oz. Can

ATTRIBUTES: Stevia, Caffeine Free, Fat-Free, Flavored

ATTRIBUTES: Flavored 46.BEVERAGESPECTRUM.DECEMBER.2010

PACKAGING: 12 oz. Can

COMPANY CONTACT INFORMATION COMPANY

NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

12 Gauge Energy Shot

Dave Kustin

9835 NW 5th Place

Plantation

FL

33324

954-557-7476

www.12gaugeenergyshot.com

9-12 Corp.

Jose Lazoff

HC 1 Box 29030 DPT 388

Caguas

PR

00725

787-747-6057

www.elevatewaters.net

ABB

Tim Weigard

700 N. Commerce St.

Aurora

IL

60504

630-236-6707

www.ABBperformance.com

Acai Roots

Rodrigo Correa

8385 Miramar Mall

San Diego

CA

92121

866-401-2224

www.acairoots.com

Adagio Teas

Michael Cramer

141 Lanza Avenue

Garfield

NJ

07026

973-253-7400

www.adagio.com

Afterglow Beverage Co., Inc.

Jason Walter

5019 Carolina Beach Rd

Wilmington

NC

28412

910-742-0152

www.hangonshot.com

Alacer Corp

Bruce Sweyd

80 Icon

Foothill Ranch

CA

92610

949-454-3900

www.emergenc.com

Anti-Ageing North America

Blake Webb

11233 Hwy 80 East

Montgomery

AL

36117

334-235-0755

www.anti-ageingwater.com

AriZona Beverages

Doreen Higney

60 Crossways Park Drive West, Suite 400

Woodbury

NY

11797

516-812-0300

www.drinkarizona.com

Aspen Pure Water

Rob Curtis

1700 E 68th Ave.

Denver

CO

80229

303-289-8655

www.aspenpure.com

Assure Food and Bev. Co., Inc.

Mike Eskandari

10883 Kinross Ave

Los Angeles

CA

90024

310-443-3330

www.assurewater.com

B&R Liquid Adventure

Bern Galvin

3838 Carson Street

Torrance

CA

90503

424-238-2062

www.mybucha.com

Bai Brands, LLC

Ben Weiss

150 Neil Court

Princeton

NJ

08540

609-921-1262

www.drinkbai.com

BAWLS Acquisition

Lisa Karell

2 NE 40th Street, Suite 403

Miami

FL

33137

888-731-9708

www.bawls.com

Beauty'in

Beauty'in

Alameda Gabriel Monteiro da Silva, 663

S達o Paulo

BR

1441 000

55 11 2164.8200

www.beautyin.net.br

BigQuark LLC

Clark Wolfsberger

7645 Delmar Blvd

Saint Louis

MO

63130

314-727-6903

www.beautysleepusa.com

Borojo Beverages, LLC

Gregg Hollander

7000 West Palmetto Park Road, Suite 500

Boca Raton

FL

33433

561-347-2443

www.borojo.com

Brat Diet, LLC

Ilsa Toepfer

PO Box 808

San Luis Obispo

CA

93406

805-481-3022

www.bratdietdrink.com

BSN

Jeffrey Howe

5901 Broken Sound Pkwy NW

Boca Raton

FL

33487

800-939-4071

www.bsnonline.net

Bula Beverage

Jake Kongaika

4956 West. 6200 South. #334

Kearns

UT

84118

801-520-5422

www.bulabeverage.com

C.M.W. Canadian Mineral Water

Edith Maerten

30, Esplanade de la Moselle

Wasserbillig

LU

6637

+35226713954

www.gize.com

Calidris 28 US, Inc.

Wanja Schultz-Brummer

300 Ellicott Street

Occoquan

VA

22125

703-490-1628

www.calidris28.com

CalNaturale

Josh Berrington

1250 East Lathrop Road

Lathrop

CA

95330

619-234-0345

www.SvelteBrand.com

Cellutions, LLC

Victor Diaz

807 Shotgun Road

Sunrise

FL

33326

954-370-5595

www.modjolife.com

Celsius

Sherri Lopes

2424 N Federal Hwy, Ste 208

Boca Raton

FL

33431

866-423-5748

www.celsius.com

Chill Drinks, LLC

ilan behar

3605 NW 115th Ave

Miami

FL

33178

3054709663

www.drinkCHILLO.com

Chuan Sin Sdn Bhd

Lot 898, Jalan Reservoir,

Off Jalan Air Kuning

Taiping

MY

34000

+605-8012663

www.spritzer.com.my

Cold Star, Inc.

Ray Allison

27 Davis Avenue

Mount Ephraim

NJ

08059

856-931-0300

www.coldstarinc.com

Crunk!!! Energy Drink

Mike Fransz

1250 Northmeadow Parkway

Roswell

GA

30076

949-241-1112

www.crunkenergydrink.com

Cuba Beverage Company

Alex Procopio

9219 Mira Este Court

San Diego

CA

92126

866-431-CUBA

www.cubabev.com

CytoSport, Inc.

John Blair

4795 Industrial Way

Benicia

CA

94510

888-298-6629

www.musclemilk.com

Dewmar International BMC, Inc.

Marco Moran

132 E. Northside Dr., Suite C

Clinton

MS

39056

318-791-3765

www.SlowMotionPotion.com

Double-Cola Co. - USA

Gina McCommon

537 Market Street, Suite 100

Chattanooga

TN

37402

423-267-5691

www.myskisoda.com

Dragon Pearl

Dave Dahl

1030 Huston Steet A

Grover Beach

CA

93433

805-489-6689

www.dragonpearltea.com

Dream Foods International, LLC

Michelle Hankins

1223 Wilshire Blvd. #355

Santa Monica

CA

90403

877-9VOLCANO

www.dreamfoods.com

DRY Soda Co.

Sharelle Klaus

410 1st Avenue South

Seattle

WA

98104

206-652-2345

www.drysoda.com

DynaPep Corporation

Lisa Krinsky

131 N.W 13th Street #39

Boca Raton

FL

33432

561-447-0082

www.DynaPep.com

Echo Beverages

Michael Balyasny

5482 Wilshire Blvd, #323

Los Angeles

CA

90036

866-848-3246

www.joinecho.com

Eldorado Artesian Springs Inc.

Jeremy Martin

1783 Dogwood St.

Louisville

CO

80027

303-604-3017

www.eldoradosprings.com

Encaff Products, Inc

Dan Leonardi

156 Peachtree East Center, Suite 104

Peachtree City

GA

30269

770-990-7275

www.encaffenergy.com

Eurobubblies, Inc.

Pascal Benichou

58 Union St.

Ashland

MA

01721

508-881-9900

www.eurobubblies.com

Ex Drinks, LLC

Headquarters

1879 Whitney Mesa Drive

Henderson

NV

89014

702-949-6555

www.ExDrinks.com

EYL Beverages Inc

Bobby Chacko

4355 Cobb Parkway, Suite J272

Atlanta

GA

30339

678-385-6130

www.eyldrinks.com

Fast Drinks 2005

Santi Canela\

Travesera de Gracia 73

Barcelona

ES

08006

0034932171581

www.fastdrinks2go.com

Fentimans North America

Jeff L'Heureux

2286 Holdom Ave

Burnaby

BC

V5B 4Y5

877-326-3248

www.drinkfentimans.com

Fighting Cock Energy, LLC.

Chad Sanders

51 West Center St. Suite 136

Orem

UT

84057

800-985-9196

www.fightingcockenergy.com

Flatt Cola, LLC

Paul Pucci

PO Box

Madison

WI

53705

262-705-2080

www.flattcola.com

Fria Beverage Company, LLC

Jon Wilt

2520 E. Camino La Zorrela

Tucson

AZ

85718

520-870-1572

www.friaicewater.com

Function Drinks

Liz Kollar

3975 Landmark Street

Culver City

CA

90232

310-725-9050

www.functiondrinks.com

ganic consumer Products Ltd.

Cinto Gersie

Gottlieb Daimlerstr. 1

Langenselbold

DE

63505

+49-6184 952640

ganicwater.com

Generex Biotechnology Corp.

Fabio Chianelli

33 Harbour Square, Suite 202

Toronto

ON

M5J 2G2

800-391-6755

www.generex.com

Gleukos All-Natural Body Fuel

Bruce Trent

77-583 El Duna Court, STE-H

Palm Desert

CA

92211

760-610-5102

www.gleukos.com

DECEMBER.2010.BEVERAGESPECTRUM.47

COMPANY CONTACT INFORMATION (continued) COMPANY

NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Global Bottling Partners, LLC

Mark Gottsacker

601 South Commercial St.

Neenah

WI

54956

920-886-6855

www.drinkfitnessedge.com

GlobalEntry, Inc.

Catherine Brandt, CEO

203 Middlebrook Farm Road

Wilton

CT

06897

203-665-0333

www.rebootizerusa.com

Golazo LLC

Todd Olsen

419 Occidental Ave So, Suite 500

Seattle

WA

98109

206-321-7792

www.golazoenergy.com

Green Coco Europe GmbH

Angela Probst-Treiber

Prinzregentenufer 9

Nürnberg

DE

90489

0049 911 5805889-0

www.dr-martins.info

GT Beverage Company

Tom Weiss

29222 Rancho Viejo Rd. Suite 215

San Juan Capistrano

CA

92675

949-388-2141

www.gtbeverages.com

Guayaki Yerba Mate

Luke Gernandt

6784 Sebastopol Ave

Sebastopol

CA

95472

1-888-GUAYAKI

www.guayaki.com

GURU Beverage Co.

Ray Jolicoeur

295 Greenwich St. #163

New York

NY

10007

212-480-4878

www.guruenergy.com

H2o Box

Michele Bassi

PO Box 946

Watsonville

CA

95077

831-750-9016

www.drinkh2obox.com

Harcos Laboratories

Elijah Szasz

1610 Colorado Ave, STE 130

Santa Monica

CA

90404

310-401-3418

www.harcoslabs.com

Hard8 Beverage Company

Ed Augustavo

424 SW Kenyon St

Seattle

WA

98106

206-619-4000

www.Hard8beverage.com

Hawaiian Springs, LLC

Clint Welker

3375 Koapaka St

Honolulu

HI

96819

808-483-0520

www.HawaiianSpringsWater.com

Healthy American Beverage, Inc

Kimberly Wordsworth

2228 Page Road, Suite 104

Durham

NC

27703

919-596-5400

www.drinkinshape.com

HELIX Drinks

Mike Englisch

5423 Kavanaugh Blvd

Little Rock

AR

72207

856-816-7384

www.helixdrinks.com

Herbal Water, Inc.

Albert Cahana

308 E. Lancaster Ave.

Wynnewood

PA

19096

610-668-4000

www.herbalwater.com

HiBix Corp

John-David Enright

5860 West Las Positas Blvd. Suite 21

Pleasanton

CA

94588

925-548-9657

www.oobabeverage.com

HINT Inc.

Kara Goldin

2124 Union Street, Suite D

San Francisco

CA

94123

415-513-4050

www.drinkhint.com

Honest Tea

Samme Menke

4827 Bethesda Ave

Bethesda

MD

20814

301-652-3556

www.honesttea.com

Hunid Racks

William Lassiter

PO Box 9306

Vallejo

CA

94591

415-410-4834

www.Hunidracks.com

Hydro One Beverages

Sammy Nasrollahi

314 Main St.

Greenwood

SC

29646

864-227-0663

www.hydroonebeverages.com

Icelandic Glacial Inc.

Kristjan Olafsson

2862 Columbia Street

Torrance

CA

90503

424-201-6800

www.icelandicglacial.com

IDI

Tim Dabish

6400 East Eight Mile Road

Detroit

MI

48234

313-892-3000

www.frostie.biz

IN ZONE Brands, Inc.

Melissa Adams

2251 Corporate Plaza Pkwy, Ste. 220

Smyrna

GA

30080

678-718-2000

www.bellywashers.com

Inko's White Tea

Alex Reist

435 E. 70th Street

New York

NY

10021

866-747-INKO

www.HealthyWhiteTea.com

Innovative Health Solutions, LLC

Randy Olshen

128 West 320 South Suite B204

Kamas

UT

84036

888-426-4104

www.h2ooverdrive.com

ISS Research

Wes Strickland

5400 WT Harris Blvd

Charlotte

NC

28269

704-948-4345

www.issresearch.com/mpr

Jade Monk Beverage Co., Inc.

Derek Pippin

500 E. 4th St. #141

Austin

TX

78701

512-992-5378

www.jademonk.com

Joint Juice, Inc.

Serena Cosand

120 Howard Street, Suite 600

San Francisco

CA

94105

415-814-9405

www.jointjuice.com

Jones Soda Company

Mike Spear

234 9th Avenue North

Seattle

WA

98109

206-436-8726

www.jonessoda.com

Katalyst Beverage Corp

Ron Urban

431 Cedar Drive West

Briarcliff Manor

NY

10510

917-273-5840

www.sippinsyrup.com

Keystone Water Company

Chris Rapp

1512 US 27 S

Lake Placid

FL

33852

239-331-7744

www.renewal-water.com

Kronik Energy

James Gabriele

2010 W. Parkside Ln #130

Phoenix

AZ

85027

623-580-9221

www.kronikenergy.com

Latco Beverages

Fabricio Z. Rocha

Av. Brasil, 4990

Cruzeiro do Oeste

PR

87400

+55 44 3676 1545

www.latcoalimentos.com.br

Lifeway Foods

Marina Nikolenko

6101 Gross Point Rd

Niles

IL

60714

877-281-3874

www.kefir.com

Liquid Health Labs / PowerCap

Derek Hopkins

65 Raymond Rd.

Deerfield

NH

03037

617-417-4807

www.mypowercap.com

Loud Beverage Corp

Ron Urban

431 Cedar Drive West

Briarcliff Manor

NY

10510

917-273-5840

www.doctors-select.com

Maayan LLC

Orly Glick

10 preston

Irvine

CA

92618

888-788-1541

www.mindessential.com

Mazu Gold

Mazu Global

5860 Owens Ave, Suite 200

Carlsbad

CA

92008

800-764-8146

www.gold4virus.com

Metromint

Jenn Chan

535 Bryant St

San Francisco

CA

94107

415-979-0781

www.Metromint.com

Modmix

Attn: Sales Dept.

8605 Santa Monica Blvd. Ste 22355

West Hollywood

CA

90069

310-309-0282

www.modmixbeverages.com

Monster Beverage Company

Richard Hastings

550 Monica Circle

Corona

CA

92880

951-739-6441

www.monsterenergy.com

Motovate Inc.

Adam Ozols

121 East Street

South Salem

NY

10590

917-848-5410

www.catalystbrand.com

Mountain Pure Water, LLC

John Stacks

6921 Interstate 30

Little Rock

AR

72209

501-568-3540

www.mtnpurewater.com

National Beverage Corp.

Vanessa Walker

8100 SW 10th St.

Ft. Lauderdale

FL

33324

954-581-0922

www.lacroixwater.com

Neuro Drink

Ken Tenance

310 Wilshire Blvd

Santa Monica

CA

90401

310-393-6444

www.drinkneuro.com

New Attitude Beverage

Simon Ginsberg

1422 Bellevue Ave

Burlingame

CA

94010

310-418-5288

www,bluemonkeydrinks.com

New Dutch Water Corp

Elias Slubski

14 Mahan Rd

Old Bethpage

NY

11804

917-696-8201

www.ny2o.com

New Leaf Brands

Angela Lamendola

One DeWolf Road Suite 208

Old Tappan

NJ

07675

201-784-2400

www.newleafbrands.com

Nor Cal Beverage Co., Inc.

Gordon Guzenski

3689 Industrial Blvd

West Sacramento

CA

95691

916-372-0600

NVE Pharmaceuticals

Glenn Lee

15 Whitehall Rd

Andover

NJ

07821

973-786-7868

www.stacker2.com

O.N.E., One Natural Experience

Lucy Rendler-Kaplan

1401 Westwood Blvd. Ste 200

Los Angeles

CA

90024

310-802-4228

www.onedrinks.com

OhYeah! Nutrition

Wes Strickland

5400 WT Harris Blvd

Charlotte

NC

28269

704-948-4345

www.ohyeahnutrition.com

Oogavé Sodas

Stephen Anson

4420 Glencoe Street

Denver

CO

80216

303-349-4244

www.oogave.com

Oooli Beverages Inc.

Leanne McDonald

2930 Lonsdale Ave, P.O. Box 37005

North Vancouver

BC

V7N 4M4

778-808-8000

www.oooli.com

48.BEVERAGESPECTRUM.DECEMBER.2010

COMPANY

NAME

Organic Juice USA Inc.

Mark Rollino

PALO

Kenyatta Bell

Peace Tea Beverage Company Poteris Ventures LLC

ADDRESS

CITY

STATE

PHONE NUMBER

WEB SITE

631-567-3487

www.organicjuiceusa.com

10027

347-688-9730

www.palomamajuana.com

CA

92880

951-280-3241

www.peaceicedtea.com

MA

02215

617-816-6026

www.drinkbiba.com

MA

01915

978-922-4332

www.powellandmahoney.com

Tustin

CA

92780

714-508-7857

www.preusa.com

21950 Via Regina

Saratoga

CA

95070

415-992-7735

www.pureswisswater.com

Tom Bushkie

401 E. Las Olas Blvd, Suite 1400

Fort Lauderdale

FL

33301

954-332-2408

www.rainbev.com

Raw Foods International, LLC

Paul Gregg

2665 S. Bayshore Drive

Miami

FL

33133

305-776-1254

www.rawfoodsinternational.com

RelaxZen, Inc

Nick West

621 Shrewsbury Ave

Shrewsbury

NJ

07702

732-936-1500

www.relaxzenshots.com

Returnity B.V.

Walter van der Mast

Verlengde Poolseweg 16

Breda

NL

NL-4818 TS

+31 (76) 5245084

www.returnity.eu

RLED, LLC

Brian Boate

8000 Wheatland Ave, Unit J

Los Angeles

CA

91352

818-450-7121

www.roaringlionenergydrink.com

Rockstar Inc.

Rockstar Energy Drink

PO Box 27740

Las Vegas

NV

89126

702-939-5535

www.rockstar69.com

Rooibee Red Tea

Jeff Stum

1102 Lyndon Lane Suite B

Louisville

KY

40222

502-749-0800

www.rooibeeredtea.com

SAN Corporation

Diana Norton

2400 Sturgis Road

Oxnard

CA

93030

805-988-0640

www.sann.net

Shadow Beverages

Mike Joyce

1860 W. University Drive, Ste 114

Tempe

AZ

85281

203-904-3112

www.ironcladenergy.com

Skinny Nutritional Corp.

Michael Salaman

3 Bala Plaza East

Bala Cynwyd

PA

19004

610-784-2000

www.skinnywater.com

Slow Cow Drink

Boisoon Slow Cow

3023 Boul. Wilfrid Hamel

Quebec City

QC

G1P 4C6

418-266-0432

www.slowcowdrink.com

Snow Beverages, Inc.

Stu Strumwasser

928 Broadway Ste 504

New York

NY

10010

212-353-3270

www.snowbeverages.com

SPI West Port, Inc

Henry Chen

377 Swift Avenue

South San Francisco

CA

94080

650-616-7777

www.alodrink.com

Steaz

Jim DePietro

329B S. Main St.

Doylestown

PA

18901

215-321-8330

www.steaz.com

Sun Hing Foods, Inc.

MiYee Ching

271 Harbor Way

South San Francisco

CA

94080

650-583-8188

www.sunhingfoods.com

Sunsweet Naturals

Ronald Greene

901 N Walton Ave

Yuba City

CA

95993

888-749-5038

www.c2o-cocowater.com

Sweet Leaf Tea Co.

Sales Information:

3601 S. Congress Ave, Suite D-100

Austin

TX

78704

512-328-7775

www.sweetleaftea.com

TeaZazz

Tamara Saretsky

23890 Copper Hill Suite 420

Valencia

CA

91354

888-TeaZazz

www.drinkteazazz.com

Tenaya, LLC

Allison Cash

P.O. Box 156

Winnetka

IL

60093

417-848-6005

www.madedrinks.com

The Republic of Tea

The Republic of Tea

5 Hamilton Landing, Suite 100

Novato

CA

94949

415-382-3400

www.republicoftea.com

TI Tonics LTD

Tracey King

24 Balfour Rd

Parnell

NZ

1052

+6421712484

www.ti-tonics.com

Tomic, Inc

Joseph Chang

17280 Newhope St. #9

Fountain Valley

CA

92708

877-496-3332

www.DrinkTomic.com

Tradewinds

Tradewinds

3601 S. Congress Ave, Suite D-100

Austin

TX

78704

512-328-7775

www.drinktradewinds.com

United Food Source Inc.

Peter Gasienica

45 E Washington Ave

Elmwood Park

NJ

07407

646-504-FOOD

www.unitedfoodsource.com

UrbanZen Tea Inc.

John Palacios

11-6355 Danville Road

Mississauga

ON

L5T 2L4

905-565-9618

www.urbanzentea.com

Varni Brothers Coproration

Tony Varni

400 Hosmer Ave

Modesto

CA

95351

209-521-1777

www.noahswater.com

Vemma Nutrition Company

Marketing

8322 E Hartford Dr

Scottsdale

AZ

85255

480-927-8999

www.vemma.com

Vibranz, Inc.

Kathy Taylor

103 West North Street

Healdsburg

CA

95448

707-473-9240

www.VibranzBev.com

Vinnedge Distributing Inc.

Valter Vergnano

198 Sycamore Street

San Carlos

CA

94070

415-678-0181

www.vinnedgedistributing.com

Vita Coco

Vita Coco

39 West 14th Street

New York

NY

10011

212-206-0763

www.vitacoco.com

Vitality

Brian Pitzer

7003 Post Rd.

Dublin

OH

43016

614.766.2848

www.avitae45.com

Vitila Brands LLC

Serge Karnegie

5707 31 Ave

Woodside

NY

11377

888-484-8452

www.dreamdust.com

Viva Beverages LLC

Roxanne Priebe

27777 Franklin Rd Suite 1640

Southfield

MI

48034

248-746-7044

www.quickenergy.com

Voss USA Inc.

Voss USA Inc.

900 Broadway

New York

NY

10001

212-995-2255

www.vosswater.com

Waialua Soda Works

Alicia Corbett Davis

PO BOX 657

Waialua

HI

96791

310-770-6240

www.waialuasodaworks.com

Worx Energy

Richard Hastings

550 Monica Circle

Corona

CA

92880

951-739-6441

XAPP, Inc.

David Jenkins

PO Box 690

Carlsbad

CA

92018

760-444-2286

www.xapp.com

Xing Beverage, LLC

Tom LeBon

1700 E. 68th Ave

Denver

CO

80229

303-289-8655

www.drinkxingtea.com

XL Energy Drink Corp

Maja Sponring

521 Fifth Avenue, 28th FL

New York

NY

10175

212-594-3080

www.xl-energy.com

Xyience

Reuben Rios

1335 East Sunset Road, Suite J

Las Vegas

NV

89119

702-430-5400

www.xyience.com

Yba Ko'ara

Tatiana

9308 Fairbanks Drive

Raleigh

NC

27613

919-926-9894

www.ybakoara.com

Zevia

Natalie Gershon

10200 Culver Blvd

Culver City

CA

90232

800-230-2221

www.zevia.com

ZICO Beverages

Laura Sauls

643 Cypress Ave

Hermosa Beach

CA

90254

310-379-9505

www.zico.com

Zipfizz

Adrian Vicente

18303 Bothell-Everett Hwy Suite 140

Mill Creek

WA

98012

425-398-4240

www.Zipfizz.com

Zyms Beverage Group, Inc.

Paul Zymblosky

3 Country Club Place

South Abington Township

PA

18411

570-586-4996

www.rhinos-energy.com

Long Island

NY

501 West 121 Street Suite 65

New York

NY

Steve Jugan

550 Monica Circle Suite 201

Corona

David Paquette

916 Beacon St. #4

Boston

Powell & Mahoney, Ltd.

Mark Mahoney

100 Cummings Center

Beverly

PRE Beverage Co.

Scot De Lorme

2701 Dow Avenue

PURE SWISS Inc

Alex Fries

Rainforest Beverages, LLC

ZIP CODE

DECEMBER.2010.BEVERAGESPECTRUM.49

PROMOTIONS, EVENTS, AND SPECIALS FOR THE INDUSTRY

PROMO PARADE Choco Milk Scores Choco Milk partnered with Major League Soccer teams including The Los Angeles-based Chivas USA, Houston Dynamo and Chicago Fire at the beginning of the school year to teach children nutrition awareness and physical fitness. Dubbed “The 2010 Choco Milk Cup Tour,” the event visited areas around the country to host free community and school-based soccer clinics. Children learned to strengthen their mind, body

Winter with Dos Equis Dos Equis has introduced its new limited edition Dos Equis Winter Variety Pack.

The 24-bottle pack combines Dos Equis with Noche Buena, a Mexican Winter seasonal beer. Noche Buena is a super-premium, limited run craft beer. The packs were available beginning in November and will be on shelves until the beginning of 2011 at outlets where Dos Equis is sold.

POWERADE Goes to College POWERADE is the “Official Sports Drink of the NCAA” and has increased its existing presence in the multi-year partnership between Coca-Cola North America and the NCAA. POWERADE-branded hydration equipment will be showcased on the sidelines during all 88 NCAA championships, beginning which kicked off with Division III Men’s and Women’s Cross Country Championships in mid-November.

50.BEVERAGESPECTRUM.DECEMBER.2010

and spirit through consistent exercise and a balanced nutritional diet while using the skills necessary for soccer, such as heading, juggling and scoring. The tour stopped by community festivals, grocery stores and MLS partnered team home games. In addition to the physical skill challenges, Choco Milk awarded prizes, offered free strawberry and chocolate samples of Choco Milk and introduced appearance

by Pancho Pantera, the brand’s role model and mascot.

Let’s Play with DPSG

Dr Pepper Snapple Group introduced Let’s Play, a community partnership designed to get kids active nationwide. The first Let’s Play initiative will be a $15 million, threeyear commitment to KaBOOM!, a national non-profit that isensuring there is a great place to play within walking distance of every child’s home. Together, through Let’s Play, DPS and KaBOOM! will build or fix up 2,000 playgrounds by the end of 2013, benefiting an estimated five million chil-

dren across North America. Additionally, the company will offer a variety of Let’s Play grants via KaBOOM!, which will help communities build new playgrounds, update existing playgrounds or keep playgrounds open longer. DPS and employee volunteers will build 40 of the new playgrounds. Additionally, the company has set a goal that at least 50 percent of products in its innovation pipeline will be health and wellness-focused by 2015.

RePLeNIsh! ReVItALIZe!

“RIDICULOUsLY” DeLICIOUs MILKshAKe tAste!

Get YOUR DAILY shOt Of eNeRGY & fOCUs!

The functional-beverage market is on the rise, with protein beverages at the forefront. Based on the top selling protein powder on the market today, SYNTHA-6™ RTD is the high-quality protein beverage answer your customers are continually reaching for.

With the energy shot market expected to double, the market has become saturated with ordinary caffeine and B-vitamin combinations. Give your customers extraordinary energy and performance* with the all-new N.O.-XPLODE™ IGNITER SHOT!

• • • • • •

• More Than Just Caffeine and B-Vitamins • Based on #1 Selling Energy & Performance Igniter in the World – N.O.-XPLODE™ • Eye-Catching Packaging Stands Out Amongst Cluttered Counter Space • Tastes Amazing! No Harsh or Bitter After-Taste • Supports Mental & Physical Performance in the Body* – First Shot of Its Kind • Loyal Brand Following

Mouth-Watering Taste That is Second to None!

Eye-Catching Packaging for Increased Shelf Visibility Ideal Meal Replacement for On-The-Go Consumers 28 Grams of High Quality Protein and Aspartame Free!

High Profit Answer for Functional Protein Beverage Need Official Protein Beverage of the UFC®

The demand for functional protein beverages is growing exponentially. Be sure to give your customers the best tasting answer to this thriving market by stocking SYNTHA-6™ RTD in your coolers today!

Give your customers the energy and performance* they demand from an energy shot and give yourself the profits you deserve by putting N.O.-XPLODE™ IGNITER SHOT on your counters today!

AVAILAbLe IN MOUth-WAteRING ChOCOLAte & VANILLA

AVAILAbLe IN bLUe RAZ & GReeN APPLe

Coming soon in strawberry & banana

Coming soon in Additional New flavors

For more information on how to help your business Finish First®, contact our National Beverage Account Manager Jason Burke at 800-507-6133 • jason.burke@bsnonline.net In Select Rite Aid Locations

2104 ©2010 BSN® *Based on sales figures from leading national and international retailers.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

THE NEW HEINEKEN TACTILE CAN… INNOVATION YOU CAN FEEL. PROFITS YOU CAN TOUCH. New tactile ink printing technology creates a 3D look and feel to the can!

Creates greater opportunity for incremental sales and profit.

The launch will be supported with marketing activity, such as TV and print advertising, PR events, and in-store POS. A new 3x4 suitcase package makes it easier to stack and display:

LAUNCHING

IN MARCH 2011!

AVAILABLE IN 12 OZ, 16 OZ, AND 24 OZ. CONTACT YOUR HEINEKEN REPRESENTATIVE FOR MORE DETAILS!

©2011 Heineken USA Inc., White Plains, NY