Beverage Spectrum Jan-Feb 2011

February 18, 2011

WARNING

THE BEVERAGES LISTED IN THIS MAGAZINE WILL:

A. Shake your hangover B. Help you sleep better C. Have you taking a Brazilian vacation PLUS: BEVNET’S 2011 SERVICE & SUPPLIERS GUIDE

“STOP COUNTING ME!”

"STOP COUNTING ME!

DISTRIBUTE DREAM WATER."

• The first water that helps you relax and fall asleep • Natural rest and relaxation ingredients • 0-Calorie 2.5 oz shot

Available NATIONWIDE in the sleep aisle at Walmart, Walgreens & Duane Reade.

Thank You to our DSD Distributors: Polar Beverages (New England), Geyser Beverage (San Francisco), Sunshine State (South Florida).

NEW DISTRIBUTORS WELCOME. CONTACT US AT SALES@DRINKDREAMWATER.COM OR 305.792.7900.

FEBRUARY 2011 vol.

9 :: no. 1

Columns 4 FIRST DROP Some thoughts while waiting for spring to come.

6 PUBLISHERS TOAST Invest, young man!

20 GERRY’S INSIGHTS Functional fatigue 18

Departments 10 BEVSCAPE BUSINESS Four Loko cools another venture 12 BEVSCAPE INNOVATION Trends and nutrition advice 14 CHANNEL CHECK POWERADE, empowered 16 NEW PRODUCTS An apple Celsius a day?

22

18 COOLER CHECK-IN Zola takes flight 58 PROMO PARADE Cheerwine gets on the bus

Features 22 RECOVERY DRINKS How to help hangover helpers.

With Recovery Beverage Roundup 26 SPARKLING JUICE 28

Sparkling Juices head back to school.

With Sparkling Juice Roundup 28 RELAXATION DRINKS Relax! We’ll guide you through the whole chill-out category.

With Relaxation Drink Roundup

Special Section 35 BEVNET’S 2011 SUPPLIER GUIDE Everything you’ll need. From ingredi35

ents to consultants, it’s in here.

Beverage Spectrum (Postal Number 024-552) is published monthly with combined issues in January/February, May/June, July/August and November/December by Beverage Spectrum Publishing, Inc., a wholly owned subsidiary of BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices.

POSTMASTER: Please send address changes to Beverage Spectrum Magazine, Subscriber Services, 44 Pleasant Street, Suite 110, Watertown, MA 02472

By Jeffrey Klineman

THE FIRST DROP

A DEEP FREEZE SMORGASBORD...

A FEW THOUGHTS WHILE waiting for the snow to melt, which should be just about the time we all arrive at Expo West…

Who would have thought that the fresh, healthy beverage (FHB) space in the produce section would get to be so important that even shelf-stable juices (Zola, POM Wonderful) would fight to get a piece of that real estate? It just goes to show you just how appealing that crushed ice layer can be, and how little consumers are interested in center-store items. It’s been enough to turn even Bolthouse Farms into an enhanced water company, just to try to grab a little bit more of the produce section. I can’t wait to have to go down the grains and pastas aisle to have to pick up a potato or an onion. …We have received word that Minute Maid Pulpy is the latest billion-dollar brand in the Coke lineup. As a juice brand the company launched in China five years ago and then expanded into other countries in the Far East, it begs this question: will it still be a billion-dollar brand if China allows the Renminbi to rise? ... We’re finally seeing a second wave of coconut waters – some are even dehydrated, which should make the folks at Amazon pretty happy. … While we keep hearing that companies should master a specific region as proof-of-concept before they grow, we also keep hearing about incubators and master brokers who think they can pull in national accounts for brands.

But here’s one roadblock: while national accounts are terrific, they’re only the key in some regions, like California and the Southwest. The Northeast is different – up-and-down the street is still important there. And it’s a combined model in other regions, as well. What works in Chicago

4 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

doesn’t work as well in the rest of Illinois, let alone Michigan or Wisconsin.

You have to wonder what that means for PepsiCo as it goes from six regions to four. Even the Russians in Red Dawn were more decentralized than that. …So we’re in year nine or so of the functional beverage revolution (check out Gerry Khermouch’s column in this issue) and we’re still knocking around not just the best functionality to deliver, but the best package to use to deliver it. Still, when ranging from shots to drinks to super-sized multiple-serving bottles, the hardest brand battle doesn’t just seem to be what to put out there, but the problem of “what else have you got?” And that can create a mean set of roadblocks for a developing brand. Would Function, for example, have had an easier time early on if it had just taken Urban Detox national, as it has long been the brand’s best seller?

For some products, the assortment might appear to be the key, but a single SKU is often the driver. Even vitaminwater, for example, had a clear leader in power-C, then focus, then XXX. Still, that full line sure does make for a nice shelf, if you can get it. Wonder what will happen with the shot arrays like Tonic or I AM? …Getting back to Minute Maid, who would have ever thought that Simply Orange could force changes in the way Tropicana goes to market? It just goes to show you that there is green space out there even in the tightest categories.

Look at the inroads Xyience has made in energy drinks, the success of Xing and Sweet Leaf in cans, the growth of Neuro and Activate as strange-looking enhanced waters, even the ongoing inversion of the beer industry as all of the momentum shifts to craft. There’s always room for innovation, up and down the aisle.

MORE THAN JUST AN

ENERGY SHOT natural energy elixir, magic vitamin potion, octo-superfruit drink, phytonutrient boost, a little swig of happiness, antioxidant super juice, the bounce in your step, liquid levitation, unguilty pleasure... call it what you want, but this 2 oz energy powerhouse is NOT your ordinary energy shot.

THE MOST POWERFUL BLEND OF 8 SUPERFRUIT EXTRACTS

for more information please contact DEBBIE WILDRICK, VP OF SALES 303.336.1436 or dwildrick@drinkbazi.com

MORE THAN JUST ENERGY

PUBLISHER’S TOAST

By Barry J. Nathanson www.bevspectrum.com

Barry J. Nathanson PUBLISHER

THE RIGHT SECTOR FOR INVESTMENT

Jeffrey Klineman EDITOR jklineman@bevnet.com

SALES John McKenna ASSOCIATE PUBLISHER jmckenna@bevnet.com

Adam Stern ASSOCIATE PUBLISHER astern@bevnet.com

Jeff Hyde ACCOUNT EXECUTIVE jhyde@bevnet.com

ART & PRODUCTION Matthew Kennedy CREATIVE DIRECTOR

I HAVE WORN MANY HATS IN MY now-19 years chronicling the beverage industry, but one of my favorites is when I get to help entrepreneurs in a handson way. I’ve been a sounding board and confidant to beverage marketers as they put their visions into practice. I have been a guinea pig for new products that haven’t seen the light of day. (Very often, it’s with good reason).

I always try to be as objective as I can, with my palate being the arbiter.

I’ve critiqued business plans, packaging concepts, graphic designs and the like.

I truly enjoy the creative process that these star-struck beverage aspirants go through to achieve their dream.

In my role, I discuss the latest trends and categories with retailers, distributors and beer wholesalers. I always enjoy my pithy conversations with the analysts who cover the beverage sector. We can wax poetic forever without ever having to put in our dime. A beverage life is truly fun.

I love every aspect of my multi-dimensional role in the industry. Now, there is a newer role and dynamic, and I’m taking it seriously. No one’s hired me for it, but here goes: I’m now the unofficial pitchman to the financial sector at the behest of beverage marketers looking for capital.

We’re all attuned to the realities of making a go of it. You need capital, in all different denominations. Marketers have to spend too much of their time trying to raise money to fund their operations. That is a reality of the business. Often, I am called upon to give an overview of the industry and a particular segment when a company wants an

bnathanson@bevnet.com

Natalie Iknaian GRAPHIC DESIGNER BEVERAGE SPECTRUM PUBLISHING, INC. John F. (Jack) Craven CHAIRMAN jfcraven@bevnet.com

John Craven PRESIDENT & EDITORIAL DIRECTOR jcraven@bevnet.com

ARTICLE REPRINTS FosteReprints (500 COPIES OR MORE) ph. 800-382-0808 x142

HEADQUARTERS 44 Pleasant St., Suite 110 Watertown, MA 02472 ph. 617-715-9670 f. 617-715-9671

investor to consider their brand. It is a part of my job I embrace.

In my many conversations with the investment community, there is one constant: They love and admire the beverage industry. They like the bells and whistles, the prestige and the cool factor. They think it’s a sexy marketplace and are excited about becoming involved in it.

With that being said, why are we not seeing more investment? There are so many terrific brands and concepts out there, ripe for seed money and beyond.

Yet, there are so many marketers wanting.

Now is the time for the financial companies to step up and put words into action.

I know it is easy to give all the reasons not to invest, but there are so many more reasons for them to put their resources in.

I know there are many places you can put your money, but beverages should be at the top of your list. There is so much creativity and innovation happening, and you should become a part of it. Open up your assets to the best industry on earth.

It’ll be an investment well made.

PUBLISHER’S OFFICE 1123 Broadway, Suite 210 New York, NY 10010 ph. 212-647-0501 f. 212-647-0565

SUBSCRIPTIONS For fastest service, please visit: www.bevspectrum/subscribe 617-715-9696 subscribe@bevspectrum.com

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DO YOUR PART: PLEASE RECYCLE THIS MAGAZINE

6 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

BB

BEVSCAPE BUSINESS • The latest news on the brands you sell.

More Four Loko Fallout

Hot Marketing Hires

As Four Loko and other formerly caffeinated malternatives head for the market with the FDA off their backs, chances are they’re going to have company from another group: the lawyers.

That’s because the brand – and others like it – has been named as a factor in an increasing number of criminal complaints and lawsuits in the past year.

Last summer, four Orlando men were killed in a car crash; according to the Orlando Sentinel, Sentinel they had been struck by a driver who had consumed Four Loko.

Additionally, Florida's Department of Children and Families recently announced that it is looking into cases that involved Four Loko. A spokeswoman told the Sentinel that “about a dozen cases in recent months” involved the drink.

While at least one lawyer has made it clear that his clients’ aim is to shut the company down, another caffeinated beer maker says she is about to have to close her doors as well.

According to Rhonda Kallman, whose Moonshot ’69 caffeinated beer was also included in the notice from the FDA that forced the makers of Four Loko, among others, to remove caffeine from their products, the new regulations have taken all of the raison d’etre for her own drink.

Kallman recently sent out notice that she has ceased production of Moonshot ’69 – a product that had the alcohol of a regular beer and about 69 mg of caffeine. She has also begun circulating an online “Save Moonshot” petition.

“Moonshot, my all malt, craftbrewed pilsner, bears absolutely no resemblance to the products that brought about the FDA's demand to reformulate,” Kallman stated in an appeal. “I stand by my product's formula which includes a standard 5 percent alcohol by volume and 69 milligrams of caffeine (which equals about a half a cup of coffee). I also stand behind my marketing strategy and take pride in the responsibility of my loyal customers. The practice of enjoying alcohol and caffeine together is nothing new (Irish coffee, rum and Coke, Red Bull and Vodka, coffee stout...), but the abuse of the law by some brewers is a legitimate concern. It is imperative, therefore, to fi nd an acceptable level of caffeine that all beer producers can adhere to. “

The pace of new marketers – including several high-profile veterans – getting hired at evolving beverage companies seems to indicate an overall improved outlook for the coming year.

No fewer than five key marketing spots have been established or filled at emerging brands in recent months, including Activate (Jesse Merrill), Honest Tea (Peter Kaye, who took the company’s lead marketing spot a few months after Merrill went to Activate) Bazi (Debbie Wildrick), FRS (Deepak Massand), Neuro (Desiree Sorenson), and Bai (Kat Haddon), among others.

When times are tough brands often move away from marketing to try to focus on keeping retailers and distributors happy with supply chain – extras like ads and incentives can sometimes get swept under the rug.

An expansion of marketing talent, conversely, indicates that companies are willing to ramp up their spending, putting the everneeded “feet on the street” to sample and back up marketing initiatives with support in a given area.

“I truly believe that without marketing, a brand doesn’t have a chance of thriving,” said Wildrick, who has come on to head both the sales and marketing operations at Bazi. “We all know that about 2 percent of new beverages will make it – the only chance they’ve got to make it is with the right marketing driving consumers to retail. Without it, though, they don’t have a chance.”

It also creates energy at companies.

10 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

Debbie Wildrick, now with Bazi, speaking at BevNET Live Winter 2010 in Santa Monica, CA.

“I can’t let what we’ve got planned right now out of the box, but in about a month we’ll have something that will knock your socks off,” Activate CEO Dan Holland told Beverage Spectrum. If other companies are similarly poised, expect to pack several extra pairs.

BI

BEVSCAPE INNOVATION • Product development & marketing news

Heineken Offers Touch-Me Cans Heineken launched their new can in February, adding a tactile level of printing to the can.

The new design incorporates four distinct elements: Heineken’s iconic racetrack label is prominently featured on the front of the can while on the back, the contemporary vertical logo is the hero, and the new aluminum can offers a cool, more sophisticated appearance. The curve of the can gives the pack a more fl uid and dynamic look and the innovative raised ink printing technology adds a unique texture to the can, creating the visual impression of condensation on the outside while providing a more pleasing tactile experience to the consumer.

The new can package will be available in 12 oz. and 16 oz. sizes beginning in February and the 24 oz. size in summer 2011. Additionally, a new 3X4 suitcase format replaces the 2X6 fridge pack and makes it easier to stack and display at retail. The support materials will feature a special printing technique that creates a complementary 3-D look and communicates the “Feel the New Can. Taste the Exceptional Quality” brand message.

Flavor Focus

Nutrition Nuggets

The Center for Culinary Development offered up its flavor trend information for the upcoming year. According to research chief Kara Nielsen, the focus will be on unique flavors (a big deal for beverage companies) and nourishing foods (not so much).

The CCD uses a 5-stage “Trend Mapping” system, where Stage 1 trends are emerging from independent restaurants and Stage 5’s have landed in the mainstream.

Among them, according to Nielsen:

There was lots of movement in the nutritional profile business last month: First Walmart said it would get on board with Michelle Obama to begin an effort to provide consumers with healthier and more affordable food choices, then the Food Marketing Institute and the Grocery Manufacturers’ Association launched “Nutrition Keys” — a labeling system to let consumers more easily see a few key indicators of how good a product might be for them.

Not to be outdone, the U.S. Department of Agriculture and the Department of Health and Human Services arrived with their own set of nutrition guidelines, as they do every five years. The key takeaway for consumers and beverage manufacturers? Drink fewer sugary drinks. Which, obviously, is not a stance that makers of soft drinks were pleased to hear – although was certainly one they were expecting.

Stevia, anyone?

Douglas Fir and other “Wild by Nature” Flavors: Stage 1.

Along with chefs who are looking to nature as a source for new plants, herbs, and other flavors, mixologists are expected to add “wild” flavors at the bar.

Cloudberry: Stage 1. With Nordic cuisine on the rise, the alpine, arctic “Cloudberry” is moving from jams and liqueurs to beer, wine and sparkling drinks.

Yuzu and Exotic Citrus: Stage 2. According to Nielsen, this “floral-flavored Japanese lime” is a trend that is “ready to blossom.”

12 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

CC

CHANNEL CHECK • What’s hot – and what’s not – in stores now.

SPOTLIGHT CATEGORY

SPORTS DRINKS 52 Weeks through 1/23/2011

Spotlight Category Contest #1 – Beverage Spectrum will send a mixed case of energy shots to the first reader who successfully re-orders the scrambled Gatorade hierarchy into usable sales numbers, particularly as some products get re-labeled, others go off the market, and some just plain take off. But even as the label change helps out Gatorade, there’s a much more easily codified change in the category – and that is that POWERADE has been growing like gangbusters, with sales up 50 percent over the previous year.

Unit sales are up even higher than that, indicating discounting is definitely part of that movement, but it looks like Coke has nonetheless gotten some important share in the scramble.

Brand

Dollar Sales

Gatorade Perform

$1,702,527,000

Change vs. year earlier

766,418.90%

Powerade ION4

$630,281,800

50.29%

Gatorade

$490,250,400

-60.98%

G2 Perform

$304,356,600

N/A

Powerade Zero

$183,037,300

82.94%

G2

$108,091,900

-70.98%

Gatorade Frost

$67,940,310

-70.21%

Gatorade Cool Blue

$53,297,210

-49.84%

Powerade

$44,167,770

-72.61%

Gatorade Fierce Bring It

$29,927,980

-80.61%

Gatorade Recover

$27,152,770

-N/A

Gatorade Fierce

$21,319,410

-59.16%

Prival Label

$20,673,940

83.98%

Gatorade Rain No Excuses

$15,636,690

-86.04%

Gatorade AM Shine On

$11,801,150

-82.33%

Gatorade G2 Perform

$11,005,520

N/A

Gatorade X Facotr Be Tough

$9,165,876

Gatorade Tiger Focus

$7,492,914

-91.26%

Powerade Play ION4

$6,413,526

1,464,567.93%

-84.05%

SOURCE: Symphony/IRI. Total food/drug/c-store/mass excluding Wal-Mart.

TOPLINE CATEGORY

VOLUME

52 Weeks through 1/23/2011

BEER $18,539,830,000

BOTTLED JUICES $5,174,612,000

BOTTLED WATER $7,759,149,000

ENERGY DRINKS $6,819,208,000

SPORTS DRINKS $3,848,529,000

TEA/COFFEE $3,037,709,000

-0.74%

0.38%

1.96%

14.47%

10.96%

11.07%

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

14 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

CC

ENERGY SHOTS Brand

5 Hour Energy

HOT! Stacker 2 Dollar Sales

Change vs. year earlier

WATER

HOT! Nestle Pure Life

Brand

Dollar Sales

Change vs. year earlier

$823,108,000

51.53%

Private Label

$981,061,500

6.68%

Red Bull

$29,806,260

17.25%

Aquafina

$716,317,600

-2.011%

Stacker 2 6 Hour Power

$27,448,550

-9.19%

Glaceau Vitamin Water

$705,893,000

-7.01%

Monster Hitman

$13,958,050

-31.80%

Dasani

$620,387,000

-7.03%

Stacker 2

$6,233,231

310.64%

Poland Spring

$401,196,000

14.03%

Private Label

$4,852,809

66.89%

Nestle Pure Life

$315,657,000

31.29%

NOS

$4,847,611

-58.07%

Glaceau Smart Water

$291,565,900

29.58%

VPX Redline Power Rush

$3,952,054

-22.41%

SoBe Life Water

$270,500,100

26.82%

Nitro 2 Go

$3,628,901

-8.91%

Deer Park

$239,515,500

2.99%

Rockstar

$3,485,492

-55.85%

Arrowhead

$204,535,500

-10.22%

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 1/23/11

ENERGY DRINKS

NOT! NOS

HOT! Monster Mega Energy

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 1/23/11

NOT! Arrowhead

TEA

HOT! Gold Peak

Brand

Dollar Sales

14.21%

AriZona

$631,953,700

3.60 %

$1,133,975,000

18.28%

Lipton

$296,126,500

-12.57%

$427,765,200

12.83%

Lipton Brisk tea

$271,085,500

64.97%

NOS

$214,085,800

13.60%

Snapple

$192,178,700

5.06%

Doubleshot

$182,362,100

24.60%

Lipton Pureleaf

$165,405,400

8.38%

Monter Mega Energy

$174,377,800

172.19%

Diet Snapple

$127,607,400

17.45%

-1.61%

Gold Peak

$121,313,800

83.38%

Brand

Red Bull Monster Energy Rockstar

Java Monster

Dollar Sales

$2,254,798,000

$170,141,800

Change vs. year earlier

Change vs. year earlier

AMP

$139,634,700

-6.16%

Nestea

$109,541,600

-9.45%

Full Throttle

$108,938,700

-7.24%

AriZona Arnold Palmer

$102,584,100

73.54%

Monster Energy

$87,509,070

-46.66%

Lipton Diet

$59,380,360

-13.40%

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 1/23/11

NOT! Monster Energy

IMPORT BEER Brand

Corona Extra

HOT! Dos Equis XX Dollar Sales

$917,681,300

Change vs. year earlier

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 1/23/11

DOMESTIC BEER Brand

NOT! Lipton Diet

HOT! Keystone Light Dollar Sales

Change vs. year earlier

-3.11%

Bud Light

$5,280,398,000

0.15%

$2,111,012,000

-5.61%

Heineken

$569,622,200

-3.29%

Budweiser

Modelo Especial

$281,495,100

15.51%

Coors Light

$1,891,150,000

2.64%

Corona Light

$167,764,700

-2.15%

Miller Lite

$1,686,577,000

-1.69%

Tecate

$166,310,900

-9.65%

Natural Light

$1,120,376,000

0.05%

Labatt Blue

$118,566,900

0.66%

Busch Light

$735,476,000

2.23%

Labatt Blue Light

$104,527,900

9.13%

Busch

$673,678,300

-2.59%

Dos Equis XX

$101,590,600

23.41%

Miller High Life

$502,542,200

-1.43%

Stella Artois

$88,110,170

15.76%

Keystone Light

$491,031,900

5.35%

Heineken Premium Light

$82,248,500

-13.84%

Michelob Ultra Light

$469,522,900

0.72%

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 1/23/11

NOT! Heineken Premium Light

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 1/23/11

NOT! Budweiser

JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 15

NP

NEW PRODUCTS • The newest options for cooler and shelf.

ENHANCED WATER Ex Drinks recently announced its new line of naturally flavored enhanced waters, Ex Aqua Vitamins. Available in three flavors, Lemon Lime, Raspberry and Peach Mango, Ex Aqua Vitamins is low glycemic and free of high-fructose corn syrup, artificial colors, sweeteners, flavors and preservatives.

Ex Aqua Vitamins come in 16.9 oz. bottles that are 100 percent recyclable and retail between $1.59 and $1.79 a bottle, available in Southern California and Colorado.

AriZona Beverages has added Blueberry Coconut Hydrate to its line of vitaminenhanced RESCUE waters. The new flavor, a blend of coconut water and B vitamins, is designed to help the body rapidly replenish hydration levels. The product is sweetened with Reb A and contains 25 calories per 8 oz. serving. AriZona’s RESCUE waters are available in 20.5 oz. PET bottles with a suggested retail price that falls between $1.39 and $1.89 per bottle. Blueberry Coconut Hydrate is currently available in the New York City Metro Area and will continue to become available nationwide in 2011. For more information, call AriZona Beverage Co. at (800) 832-3775.

MALTERNATIVES Phusion Projects has launched the latest in its line of FOUR Loko beverages. Four Loko XXX Limited Edition will feature a brand new Four Loko flavor profile every four months, beginning with Green Apple in January and Blueberry Lemonade due out in May. The new flavored alcoholic drinks will be available in 23.5 oz. cans line-priced with previous FOUR Loko offerings. For more information, call (888) 901-6344.

CSDs Grombomb has announced its debut beverage, Grombomb healthy energy. This alternative to energy drinks and sodas is fat-free, low carbonated, caffeine-free and packed with B-vitamins and electrolytes.

Grombomb, which retails between $1.49 and $1.69, comes in 10.5 oz. cans at 75

16 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

calories each and is currently available in San Diego, California. There are also plans to further expand to Orange County and Los Angeles. Call (858) 784-0379 for more information.

ENERGY DRINKS Celsius has announced the latest flavor in its line of pre-exercise fitness drinks.

The new non-carbonated Apple Orchard Blend drink has no sugar, no high fructose corn syrup, no aspartame and no artificial flavors, colors or preservatives. The energy drink, naturally sweetened with Stevia and available in natural and health stores, comes in 12 oz. cans that retail between $2.19 and $2.49 per can. For more information, call (866) 423-5748.

Warrior Energy is offering a new release of its tea-based energy drinks. Made with organic tea and enriched with vitamins, yerba mate, maca root and cordyceps, Warrior Energy is also low glycemic due to its agave nectar sweetener and 15 calories per serving. Packaged in 16 oz. cans, the drink comes in both green and white tea flavors.

Currently Warrior Energy is available in Maryland, West Virginia and Virginia, with plans to distribute more widely in the future. It can also be purchased online at www.drinkwarrior.com and on Amazon. com in March. For more information, call (304) 264-0437.

SHOTS I AM has launched a line of 2.5 oz. singledose liquid nutritional supplements in four condition specific variations, with plans to release 32 oz. family sizes mid-year.

The supplements, which come in colorcoded Healthy, Energized, Well-Rested and Happy, are naturally sweetened, gluten free, 5 calories each and are made with no artificial flavors or colors. I AM is currently available in retailers like Whole Foods and Vitamin Shoppe for $3.99 per bottle. For more information, call (888) 206-1451.

Harcos Labs is introducing Love Energy Potion, the latest in its line of Energy Potions. The 1.69 oz. energy shot is made

NP

with caffeine, damiana, maca, ashwagandha, ginseng and horny goat weed and has a strawberry-lemon flavor. Love Energy Potion sells for $3.49 per small potion-shaped bottle and is available now at loveenergypotion.com. It will soon be available from Hot Topic, Fry’s Electronics, Hastings, FYE, Micro Center, ThinkGeek and others. Call (310) 401-3418 for more information.

4 Orange Vodka has debuted with a 40 percent alcohol by volume, 750 mL bottle of orange-flavored vodka, made from four different kinds of Florida oranges. The orange-distilled vodka is made from Hamlin, Valencia, Temple and Parson Brown oranges, all found and grown in Florida.

Suggested retail price per bottle is $24.99; 4 Orange Vodka is currently available nationwide. For more information, call (561) 624-5662.

SPIRITS

Michael Collins, the last independent, Irishowned distillery in Ireland, has announced its new Michael Collins 10 Year Single Malt Whiskey. Available in 750 ml bottles, the suggested retail price is $39.99. Michael Collins has also unveiled a new packaging for its Blended Irish Whiskey with a bold new label that highlights its distinctive qualities. Available in 50 ml, 750 ml and Liter sizes, the suggested retail for the repackaged whiskey is between $26.99 and $28.99. Both are double distilled and 40 percent alcohol by volume. For more information, call (914) 637-7300.

A. Hardy USA is announcing the first domestic availability of Mexico’s El Tequileno Tequila. Produced in the Los Altos de Jalisco region of Mexico, El Tequileno offers three variations in 750 ml bottles: the 50th Anniversary Anejo, aged over two years, Reposado, aged for 11 months, and Silver Platino, which is not aged. A. Hardy has plans to distribute soon. For more information, e-mail mtaskin@ahardyus a.com.

JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 17

ZOLA Spreads its Wings

BY JEFFREY KLINEMAN

ACAI HAS BEEN PULPED, MASHED, juiced, powdered, extracted, clarified and just plain bottled in the decade since it became a mainstay of the natural foods channel. While it’s found some purchase in mainstream accounts – and as an ingredient in many trendy vodka drinks – it remains a product that has yet to break through.

But Zola founder Chris Cuvelier believes he’s finally found a way to navigate the obstacles: the crunchier-than thou exclusivity of the natural channel, the weirdness of multi-level marketing, watereddown ideals of the mainstream.

“For years, we’ve been the smaller player,” Cuvelier said, shortly before his latest trip to meet with suppliers in Brazil.

“Everyone else has raised more money, while we’ve been the more regionallyfocused brand, but our plan is to bring on more retail merchandisers and distribution partners to help us win at shelf.”

Cuvelier’s confidence rests on numbers showing that the brand tends to outsell its other miracle berry competitors at the grocery stores in which they compete, as well as a variety of plans that he has enacted to get his product out and his message to consumers. The company has also found major sales traction, increasing by 42 percent in 2009 and in the mid-30s in 2010.

These numbers show Zola can compete, said Ken Walters, the Managing Director at Emigrant Bank who shepherded that investor’s position from a small minority stake to approximately $10 million – and majority ownership – in Zola.

To increase the velocity and spread the word, however, the brand is expanding its portfolio, its footprint, and its strategy for reaching the market. Along with a new Caja with Mango Juice variety, Zola is changing its overall brand masthead to “Zola Brazilian Superfruits” and will continue to release products that involve ingredients like Acerola and Cupuacu, in addition to Caja. The company is also trying to move into new areas of the store, launching a co-branded product 18 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

in the nutritional space via a licensing deal it struck with smoothie bar operator Jamba Juice on an RTD multi-serve daily superfruit shot product.

Meanwhile, the brand is also showing a newfound willingness to embrace direct store distribution. After watching an experiment in DSD blossom in Colorado behind the strength of Denver-based New Age Beverage, Cuvelier and his backers decided they want to ride DSD into an expanded circulation profile rather than simply rely on the big natural brokers. While Cuvelier said UNFI will remain a key partner, he also made it clear that he’d prefer a chainor region-wide schematic over the whims of the produce buyer in an individual store.

“We don’t want to be in every account with DSD, but if we can get all the grocery stores in an area, then I think it’s a better way of building the brand from what it was from warehouse direct,” he said.

Working to Zola’s advantage is that the product is shelf-stable, offering the brand two places to tell the story in a given retailer – both off-shelf on display, but also in the fresh juice part of the produce section pioneered for exotic juices by companies like POM Wonderful and Odwalla. In that two-pronged strategy, Zola is on-trend, Cuvelier said, noting the presence of the skyrocketing coconut water products in both end-cap displays and grab-and-go coolers.

But Zola is stretching into new product lines and marketing ideas, as well: with Brazilian culture on the rise, and interest in superfruits still present, Cuvelier is reaching deeper into the rainforest for even more exotic tropical fruits, launching a series of products whose health benefits and exoticism he hopes will sit at the intersection of the two trends.

To further the process of identifying with Brazil and health simultaneously, the entire Zola brand is undergoing a labeling change and update that will put the individual fruits on the front of the bottle and identify those ingredients’ specific benefit

readily to the consumers.

“We just want to make sure we’re sending the clear message of ‘here’s the fruit, here’s the Super Fruit, and here’s what each serving of Zola means to you,’” Cuvelier said.

Another advantage to putting the fruit up front? It plays up the products’ taste, and that’s important because Zola tends to win taste tests against the competition, Cuvelier said. If the brand is going to take on the bigger companies in the acai arena – the better-known Sambazon and the streamlined Bossa Nova – it’s going to have to have a point of differentiation, and Cuvelier is gambling on flavor as that point.

“I don’t think there are going to be, say, four acai brands in these produce sets, there are going to be one or two – and they’ll go for the ones that taste the best, that have the best packaging,” he said. “Our strategy now is to take the story and get that into more distribution, do the right promotions, and really execute and win at shelf.”

Of course, storytelling, when it comes to the beverage business, often means sampling and sales reps. That sort of capital-intensive move to put feet on the street – particularly in support of DSD

folks – is where Zola’s financial position comes into play. In fact, while the Colorado experiment was what launched the company’s DSD push, it nevertheless turned down other potential DSD partners last year, waiting to see if the concept would be borne out.

“We’re not trying to attack the whole country but are trying to attack it gradually as we grow it out,” said Walters. “We had opportunities to catch on with some really great partners – but we didn’t want to do it without a proven model and where we could get to profitability. We really wanted to get this thing to (cash-flow) positive and gradually build out the DSD over time.”

Zola has always been a fairly lean operation, although as it seeks to expand it has added staff: a new office in Colorado is overseeing the DSD push and marketing efforts, while a new COO, Matt Collins (fresh from Metromint), is expected to help the brand’s new focus and operational discipline.

And financial discipline is still the rule at Zola: according to Walters, it is approaching profitability – something that he sees as the key for it to be able to access lending capital without putting up equity in the company.

Nevertheless, Cuvelier acknowledges some risks: in refocusing the brand on more than just acai, Zola is trying an approach similar to one tried by Bossa Nova a few years ago; the broadened portfolio did not move for that company, and eventually it was scooped up by new owner Sunny D. But times are different, Cuvelier says: while interest in Super Fruits remains a constant in the U.S., interest in Brazil is a growth industry, with coconut water’s popularity, the 2014 World Cup, and then the 2016 Olympics all serving to focus attention on the funloving country. And again, there’s that flavor-oriented point of difference.

“We want to capture the spirit of Brazil – the exuberance of the people and the passion of the culture in these fruits,” Cuvelier said. “I think we’re more targeted, I think we taste better, and I think we can do a better job of executing. And, because we’re shelf-stable, we can go more places.”

So maybe the time is right, after all, for one of the acai companies to break through. Or, if not, for one with newly spread wings to soar above.

With the release of several new products, Zola founder Chris Cuvelier and company are changing the overall brand masthead to “Zola Brazilian Superfruits.” This move follows the decision to include not only acai but other Brazilian fruits likes Acerola, Cupuacu, and Caja.

JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 19

GERRY’S INSIGHTS

By Gerry Khermouch

FUNCTIONAL FATIGUE FUNCTIONAL BEVERAGES AS THE next frontier? Until recently there seemed little reason to question that premise.

After all, if drinks like Fuze and vitaminwater could do so well by giving the impression of offering a functional lift, then imagine how high the potential might be for brands that actually delivered meaningful amounts of functional fortification.

But so far, that bet hasn’t paid off.

In the past couple of years, some visible early entrants have struggled. A deep recession arrived, the government began to crack down on beverage companies’ health claims, and consumers – well, I get the sense that they’re probably spending their Internet time on job listing boards and trolling for grocery coupons rather than heading over to the Web site of functional beverage brands to learn the definitions of “chondroitin” or “quercetin.” That, or they may be buying into the whole-food, anti-engineered “phood” precepts espoused by commentators like Michael Pollan. I also can’t help but wonder whether a more pervasive anger and cynicism, bred by revelations of the glaring shortcomings of bankers, stockbrokers, realtors, politicians and government regulators hasn’t injected a fundamental skepticism about sweeping promises from anybody, let alone an elixir in a bottle.

I have no formal research to back up this hunch: no focus groups, no surveys, no Whole Foods shopper intercepts. It’s just a nagging feeling I’ve culled from conversations with friends and neighbors, beverage distributors and retailers. But also, look at what new beverage items do seem to be selling these days: many are in tried-and-true categories that may lack any cutting-edge mystique, but fulfill basic urges in terms of refreshment, hydration and the like. They include newer shelfstable versions of such iconic refrigerated brands as Sunny Delight and Nesquik.

King Juice’s Calypso brand of lemonade is also soaring – considering that

20 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

the populace is supposed to be spooked at ingesting lots of calories through its drinks, I’m somewhat amazed -- but it tastes great, the glass bottle feels great in your hand, the range of flavors can make you forget it’s all just lemonade and you certainly don’t have to go to a Web site to understand it. Teas, like AriZona Iced Tea and its various spinoffs, and the canned Xingtea line also seem to be striking a chord: tea, while overcrowded, is an understandable drink with perhaps some modest health benefits and an accessible taste that makes it a good transition from the carbonated soft drinks some consumers feel they should be abandoning.

Many of these are relatively inexpensive brands, but I think the phenomenon goes beyond trading down. After all, some categories of beverages with high price points but clear value in their ingredients and packaging continue to hold their own, from energy drinks to some of the superfruit juice categories.

So it can’t all be a question of price.

Knowing the above, am I totally down on functional drinks? Not at all, but it may take a while for them to reach their promise. The company that hoped to serve as poster child for the segment, Function Drinks, has regrouped after a wildly ambitious initial plan misfired and is trying to grind it out on the way to some kind of broader acceptance. Newer lines like the cap-activated Activate and the curvy-bottle Neuro continue to attract distributor and retailer attention. FRS is striving to move beyond being an Internet play, and establish a fuller consumer understanding of just what the brand is, as well as its active ingredient quercetin. Celsius has outlasted the misconceived Enviga line from a Coke-Nestle partnership and continues to push toward mainstream acceptance (albeit after a shift in emphasis to fitness assistance rather than calorie burning).

So is the flourishing of functional beverages right on the horizon? I’m inclined

to believe that if you’re a wholesaler or retailer, you should be experimenting with some functional entries, but don’t overcommit. Given the degree of consumer skepticism out there, it’s probably best to emphasize segments that allow consumers to judge for themselves in a reasonable timeframe whether they work – energy, joint health, maybe mental focus, but not necessarily anti-aging. I’m not convinced relaxation is for real as a category; maybe something more narrowly defined, like sleep aid, will work better.

I’d go easy on brands that seem to overreach in their claims. You probably should also be cautious about picking up too many brands that need to have a supplement rather than nutrition panel affixed to the label; government regulators are looking at those with a gimlet eye. And – in a lesson that it took a while for Function, among others, to learn – don’t assume consumers will be willing to sacrifice flavor for the promise of a functional benefit.

I’ve focused here on smaller, independent players, because that’s where most breakthrough brands tend to get launched. That’s not to dismiss the beverage giants (and their pharma brethren) who maintain extensive research capabilities and are seeking genuine functional and nutritional breakthroughs. They’ve always had extensive R&D but have misfired repeatedly nevertheless: both with consumers and, as the Enviga snafu or Danone’s headaches on the probiotic side would attest, with even the mundane regulatory stuff you’d expect them not to fumble. Still, this is one category where they should have every advantage. Maybe they’ll be the ones to show the way. We’ll see what they come up with next.

Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.

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THERE ARE A LOT OF FOLKS CLAIMING TO HAVE THE PERFECT HANGOVER CURE.

THE SEARCH FOR THE SOLUTION TO THE NIGHT BEFORE WHAT’S THE

HOLY GRAIL OF THE HANGOVER CATEGORY? SOMETHING THAT WORKS.

BY JEFFREY KLINEMAN

22 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

Sadly, there hasn’t been one that drinking can’t beat.

Nevertheless, hangover relief remains one of the industry’s fastest-emerging subsets, a category where shots, slim cans, energy drinks and cocktail mixers are all fighting to create a dominant style. Problem is, it’s a functionality that can only truly be proven after a hard night out and a concentrated effort to remember to apply the medicine at the proper time.

For a long time, that has been the purview of products like sports drinks, and more recently, coconut water. In fact, as the hangover supplement business broadens, mainline remedies continue to make some of the best headway in the category.

Take Rockstar Recovery, for example, which became such a sleeper hit in the energy drink category that it walked off with BevNET’s Best Energy Drink of 2010 award. Straddling both zones didn’t leave it behind; in fact, with distributors, having the functionality tied to a strong brand name like Rockstar created less of a consumer education issue.

Since its debut last year, Recovery has added two new flavors.

Another energy/recovery hybrid, IronClad, made by Shadow Beverages, has also moved past its initial single-chain exclusivity into wider distribution.

Still, there are other, purer plays than energy; some products are relying on good old fashioned promotion to build an audience. Two companies that have taken that approach to boost their brand image are Code Blue and Function Drinks. Code Blue has a strong sampling and celebrity focus, which includes highprofile investors and the fluid networking abilities of its founders, Jeffrey and Steve Frumin, who seem to know everyone who has ever walked on a red carpet.

Function, meanwhile, has long based much of its potential on its first SKU, Urban Detox. Last summer, it garnered extra press for a seasonal, 100 day-long party gauntlet called “Function: Party Crasher.”

While both of those products have gotten extra press in recent years, their growth has in some ways shown some of the category’s peripatetic nature: Code Blue, for example, started out with a very strong hangover-related focus, but has edged closer to marketing itself as a product intended to help consumers recover from workouts, rather than from parties. Ubran Detox has also had it’s non-hangover functionality emphasized in the past.

It’s a change that seems to be necessitated by the size of the market and the use occasions: having a hangover supplement is only going to help post-hangover – presumably a less frequent occurrence than a workout. And with many of the elements the same, particularly the electrolyte focus, those categories, like energy and recovery, seem to have an overlap.

So where does that leave the true hangover drink?

In quite a few instances, it leaves it in shot bottles at the front of the store, fighting it out for counter real estate alongside energy shots and relaxation drinks. If the favored method of accessing functional liquids becomes the shot, then these products will be well positioned. That’s the bet being made by brands like Cheerz, Last Round, and NoHo, all of which are in a shot that may be consumed either before or after the night in question.

Still, even with those options and the others listed in this roundup in place, the industry is without a doubt searching for that true “hangover killer app” that will allow a night of fun boozing to remain a less-than-painful memory the morning after. That remains the functional problem for a much-desired functionality. And likely the key to the kingdom for a category that nevertheless continues to grow, as drinkers pursue their own consequence-free holy grail. •

NOT

A COMPETITOR TO ENERGY SHOTS

SAFE AND EFFECTIVE HANGOVER PREVENTION Find NOHO at these participating locations:

/NOHOdrink

@NOHOdrink

LEADING THE WAY IN THE BEVERAGE INDUSTRY’S NEWEST CATEGORY FOR MORE INFO CONTACT US AT 310-289-1313 OR SSTEPHENSON@NOHODRINK.COM,

BRAND NEWS: RECOVERY DRINKS

BRAND NEWS CODE BLUE. High-end hotels including Las Vegas’ Cosmopolitan, the W Hotel, The Gansevoort and The Waldorf Astoria offer Code Blue to help guests recover from a late night out or long flight. Code Blue is the preferred drink among the boxing elite who train at the world famous Gleason’s Gym in Brooklyn, NY. Top athletes are now using Code Blue to recover from their tough workouts at premier gyms including The Equinox, LA Sports Club, The Reebok Club and Gold’s Gym. Code Blue has also partnered with Whole Foods Market and is now available in all of their New York City stores.

Hair of the Dog. Good Life is introducing

a new look for Hair of the Dog and has improved all three of its formulas. All three versions of Hair of the Dog have over 4,200mg of Phase 1 and Phase 2 liver detoxifiers. Red is sweetened with pure cane sugar, yellow is sugar-free, and blue is caffeine-free and sugar-free.

All versions are also now preservative-free CHEERZ Intellishot. Cheerz IntelliShot, a

1.7 oz., lemon-lime fl avored functional shot or cocktail mixer, has been recommended by doctors, including a liver specialist, according to ownership company Cheerz USA. Intellishot’s growing list of distributors includes Encore distributing of Eugene, OR, with over 200 retail accounts in the state.

SHADOW BEVERAGE. Shadow’s Ironclad

Energy + Hydration continues to grow its distribution throughout key convenience stores by solidifying a distribution agreement with 7-Eleven convenience stores nationally. 7-Eleven will be serviced by McLane Distribution and the Shadow Distributor Network. 7-Eleven joins other retailers including QuikTrip, Circle K, The Pantry, Jacksons, Terrible Herbst, Big Apple and other retailers around the country.

Ironclad Energy + Hydration is offered in three flavors, Triple Citrus, Goji Berry and Sugar Free Black and Blue with Black Currant.

REBOOTIZER. Rebootizer launched in Sep-

tember, 2010. It is an antioxidant instant drink contained in a unique and innovative 2 oz., 6 x 4.25 inch recyclable flat Mix-Pak 24 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

pouch that has separate compartments for the water and the powder to increase bioavailability. The consumer simply squeezes the pouch to mix the purified water with the powder, then the consumer tears off the corner and drinks the mixture from the pouch.

Rebootizer has distribution representation with DPI, KEHE, and can be found at ExpressMart, 7-Eleven Midwest, and a couple hundred individual stores nationwide.

Rockstar. Rockstar Recovery recently added

a pair of flavors, orange and grape.

Hangover Joe’s. Hangover Joe’s Get Up & Go is a product that is focused on Hangover Relief and Hangover Recovery. The company is aiming for convenience and package store channels in early 2011.The product is actually based on a real “Hangover Joe” and his image is on the bottle.

NOHO. In 2010 NOHO expanded its distri-

bution channels by adding AM/PM, 7-Eleven Southwest Division, and Circle K’s Arizona and Nevada Region to its official list of retail chains. In addition to adding the retail outlets NOHO partnered up with large DSD distributors such as Classic Distributing (MillerCoors) in Los Angeles, Crescent Crown Distributing (MillerCoors) in Phoenix, Arizona and Finley Distributing in Tucson. The company has also announced a relationship with Grammy Award winning Artist and Producer Lil’ Jon. Last Round. Dubbed the “proud sponsor of brighter mornings,” Last Round can be purchased direct or at select Rite Aids, Sheetz, Acme Fresh Markets and other retailers nationwide.

HOIST. In 2010 Hoist went from a startup

to a growing enterprise that produced over 400,000 cans and can be found in over 1,200 on and off-premise locations. Hoist has been picked up by multiple MillerCoors distributors in Ohio and Northern KY, including United Dairy Farmers, Walgreens and Remke Markets/Biggs. The company’s second production run was in November and it included a 4-pack and also a can redesign that was more focused on the benefits of rapid rehydra-

tion. For 2011, Hoist’s focus is on expanding into more markets in the Midwest.

LUSH. In 2010 LUSH Beverage Company launched LUSH Recovery Beverage, a new generation of recovery drink with vitamins and antioxidants. It combines the liver enhancing power of N-Acetyl-Cysteine (NAC), B vitamins, electrolytes, and the antioxidants of Maqui berry. With the addition of D-ribose, Prickly Pear and Milk Thistle extract, LUSH is an ingredient-rich beverage. At 20 calories per 12 oz. serving, LUSH is sweetened with stevia and is carbonated and caffeinated to refresh consumers and support total body recovery.

FUNCTION. Last summer, Function ran a

$10,000, 100-day promotion designed to highlight the recovery power of Urban Detox by helping people embrace any and every excuse to party. The campaign ran from Memorial Day to Labor Day 2010 involving comprehensive retail/in-store, online, sampling, and stunt-driven marketing strategies. The company developed a retail presence designed to give consumers an “Excuse To Party Everyday,” including case stack displays, POS, stickers, etc., along with an online search for a person “willing to party 100 days in a row, using Urban Detox as their shield. The winner received $10,000.”

Boozer. Developed by two pharmacists,

Boozer is designed to replenish and detox the body for those “just one more” nights. Boozer media currently includes suggestions for making cocktails with the product.

ASSURE. Assure Food and Beverage group is in the beginning stages of a national launch of their “Good For You Good For Earth” all natural line-up of Healthy Beverages that will be hitting the shelves starting March 1 2011 at selected retailers nationally. Assure was recently authorized by Bristol Farms of Los Angeles and Fresh Market in the Southeast.

Alibi PRETOX. Launched in Great Britain, Alibi Pretox is served in Welcome Break motorway services in 48 locations across the UK within its Waitrose or WH Smith outlets [from December 2010]. Alibi is also stocked in Waitrose supermarkets, Nutri-Centre in 13 Tesco stores, Harvey Nichols (London, Birmingham, Manchester, Edinburgh), John Lewis Foodhall, Whole Foods Market and Fortnum & Mason (London).

JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 25

BACK TO SCHOOL FOR SPARKLING JUICE

BY JEFFREY KLINEMAN

ant to find out where all the growth in the sparkling juice category is? The answer is you’ve got to go back to school, where many of the most creative entries into the category are trying to find their feet and work the long-dreamed-of connection between the school vending operation, the local convenience and grocery chain, and a growing DSD operation.

As an example, the numbers at right show very few of the brands actually included in our Brand News section. Why? They’re not selling so little as to be not included in the IRI numbers. They’re just thriving in channels largely unchecked by the usual agencies.

GuS, for example, has been a mainstay in the natural, gourmet, and on-premise channels for several years. The Switch has maintained steady growth in schools in New England and New York. Fizzy Lizzy has been both a recognized media phenomenon and a BevNET award winner. All three products are more likely to make a dent on a convenience store shelf than, say, Kedem.

Nevertheless, there is some crossover – Izze, Knudsen, Lorina and Orangina are all brands that have shown some mainstream growth out of their core natural and gourmet channels. And Reed’s has begun making private label versions of its recently-acquired Sonoma Sparklers on a contract basis for retailers, yet another way of increasing overall interest in these kinds of products. Even Ocean Spray has just jumped into the pool.

Meanwhile, there is also a bit of a rising tide behind this category: gourmet CSDs showed movement and innovation last year, and that interest in bubbles may continue to help entrants in this more natural group. With Vignette providing an innovative, natural functionality and Sparkling Ice providing a juice/nutrient blend, there’s some range beyond gourmet and on-premise in the category, but again, for a true national brand to emerge, it’s going to have to be an academic superstar. •

26 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

Brand

Dollar Sales

Change vs. year earlier

Welchs

$22,713,760

8.23%

Martinellis Gold Medal

$14,833,140

0.49%

Izze

$13,471,700

1.37%

Orangina

$11,139,650

10.07%

Private Label

$5,184,536

1.27%

Meiers

$3,808,201

3.66%

RW Knudsen Family

$3,355,872

0.59%

Kristian Regale

$2,326,439

-13.41%

Lorina

$2,238,964

22.77%

St. Julian

$2,129,463

-7.18%

Crystal Geyser

$1,940,525

-7.99%

Kedem

$1,793,055

-4.99%

Martinellis

$1,142,353

N/A

Efferve

$633,820

11.89%

Fruit A Peel

$524,160

-5.24%

Rieme

$366,110

30.31%

Izze Esque

$256,122

115.04%

Sonoma

$199,067

-30.73%

Mussette

$188,790

-3.73%

Galvanina

$157,694

109.15%

BRAND NEWS: SPARKLING JUICE

BRAND NEWS The Switch. The Switch has added Hardcore

Apple to its lineup. This product is a bold fusion of Red, Green and Yellow Apples.

The product features attention-getting tiedye graphics to draw consumers in; like all Switch flavors, it is made from 100 percent sparkling juice to offer a healthy alternative to traditional soft drinks.

HOTLIPS Soda. HOTLIPS Soda has uncapped its latest flavor: cherry. Made from fruit grown in Oregon’s famous cherry-growing regions of the Hood River and Willamette Valley regions, the soda features the subtle yet distinctive flavor of one of the state’s most popular fruits. Like the rest of the HOTLIPS line, the cherry soda is made simply of allnatural and local ingredients, with no preservatives. Just cherry juice, cane sugar and water. The cane sugar for this soda is infused for months with high-quality vanilla bean, adding a buttery flavor to the complex fruit, and enhancing an inherent cola flavor.The sodas are available in more than 600 retail and restaurant locations in twelve states, and in 10 locations in western Canada.

GuS. Last year, GuS – Grown-up Soda rolled

out new labels with a spruced up logo and larger fruit imagery plus calorie counts listed on the front, playing up its 90 – 98 calories per 12oz. attribute. GuS also continued its expansion into new markets including Colorado, Wisconsin, Dallas and Northern Connecticut. Spring, 2011 will see the launch into Western Canada via UNFI/Sunopta with bi-lingual labels. GuS continued the rollout of its newest flavor, Grape Black Currant, made with antioxidant-rich black currant and red grape juices, with only 95 calories per 12 oz. GuS continued its growth and expansion with its first and largest distributor, Big Geyser in the New York City metro area.

Fizzy Lizzy. Fizzy Lizzy is introducing its

first new flavor in two years: Tangerine Passion Fruit. Seventh in the line of existing flavors of Fizzy Lizzy, each flavor is a blend allnatural fruit juice and sparkling water with no added sugars and 65 percent juice (on average). Every bottle of Fizzy Lizzy contains

100 percent of the RDI for vitamin C. Fizzy Lizzy is available in gourmet markets across the country, including BevMo! and Target and select regions of Whole Foods. Additionally, Fuji Apple and Raspberry Lemon Fizzy Lizzy will be in 240 Super Target stores.

Fruit 66. Fruit 66 is in over 15,000 schools

because it meets current and upcoming requirements of the nation’s new School Nutrition guidelines. Each flavor contains nutrients identified by the Institute of Medicine that consumers aren’t getting enough of in their diet: vitamins C, A, Calcium and Vitamin D. Fruit 66 is an All Natural juice made with 100 percent fruit juice and no added sweeteners, making every can equivalent to from one to two servings of fruit, according to USDA guidelines. Each can contains 95 calories per serving.

Vignette Wine Country Soda. Wine Coun-

try Soda previewed new variety California Brut and a larger, 750 ml bottle recently at the West Coast Fancy Food Show. Made with a blend of Muscat and Chardonnay juices, the variety is a non-alcoholic alternative to Champagne and sparkling wines. It is expected to be released in April or May. Sparkling ICE. Talking Rain is has announced that it will be sold and fully distributed at Winn Dixie locations nationwide.

The company will be offering in-store demos at the end of March. Additionally, it has added a new flavor, Lemon Lime, to the Sparkling ICE lineup.

IZZE. Last year, IZZE re-launched a reformulated version of its low-calorie IZZE esque nationwide. The product now contains 25 percent pure fruit juice (an increase in the amount of fruit juice over previous versions) and sparkling water. Every 12 oz. bottle has 50 calories and only 11 grams of sugar – all from fruit juice. As with IZZE Sparkling Juice, IZZE esque is all-natural and contains no refined sugars, caffeine, preservatives, artificial colors or flavors. It comes in three varieties, Sparkling Black Raspberry, Sparkling Limon and Sparkling Mandarin.

JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 27

ers with popular culture touches that reference hip-hop; Lean, for example, has even tried to get its new releases in synchronicity with current hot releases (New product? Yella. Hit song? Black & Yellow). Regardless of the song association, by now, the notion that these products are tapping into the vibe of the drug-influenced “chopped and screwed” scene in Texas is well-known; the products retain something of a recreational aura.

The “Down but not Out” subcategory

Solutions for Sleepyheads:

the Relaxation Family Tree

By Jeffrey Klineman

Over 70 million Americans can’t sleep, says Adam Platzner, and that sounds like a business opportunity to the head of sales and marketing for Dreamwater, a relaxation drink line that has gradually acquired distribution in several large retail locations, including Wal-Mart and Duane Reade.

Of course, he’s not the only one with that idea. In the past three years, there have been hundreds of drinks that incorporate sleep aid, relaxation, or other kinds of mental de-stressing into their functional formula. It’s a growth industry that business research group IBIS World indicated has reached about $500 million worldwide.

That number might sound like it’s a category on the cusp, but the flip side is that the international market is much stronger – GABA products, one sub-sector of the relaxation beverage industry, have been an established category in Japan for years.

Meanwhile, GABA came to the U.S. a few years ago as part of an exclusive deal with Jones Soda and proceeded to flop.

U.S. consumers didn’t quite figure GABA out – and for the most part, the

28 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

relaxation category hasn’t quite figured U.S. consumers out, either.

Therefore, as an aid to retailers and distributors, we now present the family tree of the relaxation category: The “70 Million Insomniacs” subcategory These sleep aids are designed to produce few other effects beyond a solution to the problem that Platzner described. Typically a 2 oz. to 4 oz. shot, although a few companies (Dreamwater included) also have full-sized drinks, they use melatonin and other elements to quickly bring on sleep. For many of these products, the direct functionality has led to them being sold largely through nutritional supplement distributors, although some, like RelaxZen, are attempting beverage DSD. So is Neuro Sleep, which is a full bottle that contains melatonin, unlike its linemate, Neuro Bliss.

The “Chopped and Screwed” subcategory Several of the earliest relaxation drink brands, like LEAN, Purple Stuff, and Drank have tried to beguile consum-

Dwelling outside the melatonin sphere, these products don’t work as knockout drops but are marketed on the basis of herbal and chemical remedies that can bring on relaxation, reduce stress, and even improve mental performance without caffeine. These drinks, which include Vacation in a Bottle (ViB), Just Chill, Neuro Bliss, and even RelaxZen “Sport,” range in packaging sized from a shot to a full-size soft drink. These are the ones the media is thinking of when it starts talking about “anti-energy” drinks.

There are outliers, of course, and recombinations. Beauty Sleep, for example, combines sleep induction with antioxidants. And AriZona’s Relax FastShot also comes paired with an Awake FastShot.

There are also issues: chief among them is the problem of classification. With melatonin used widely in these products, the FDA has begun taking a hard look, and recently required Drank to reclassify itself as a dietary supplement; with the wrong person passing out behind the wheel, stock could get recalled very quickly.

That’s something that Platzner is already trying to avoid.

“We’ve deliberately positioned our product on the over-the-counter analgesic aisle as a sleep enhancer,” he said. “We’re not telling you to go out and use it at a nightclub or at lunch.”

One other potential land mine? The emergence of soft drinks based on THC, an active component in marijuana. While those products are only for sale semi-legally in state-licensed marijuana dispensaries, one bad incident – especially with some relaxation products, like Mary Jane’s Relaxing Soda, which claims to imitate marijuana’s effects, although it doesn’t contain any -- could throw a cloak of negative publicity over the whole category.

And that wouldn’t be relaxing at all. •

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BRAND NEWS: RELAXATION DRINKS

BRAND NEWS Dream Dust Sleep Aid. Dream Dust Sleep Aid was introduced in late 2010 and is now available in most major US airports, hundreds of independent convenience stores and online.

Dream Dust is an all-natural dietary supplement designed to promote relaxation and improve healthy sleep pattern.

BeautySleep. BigQuark LLC, a Saint Louis,

Missouri company and owner of BeautySleep, has signed a deal with Soft Surroundings.

BeautySleep is a 2 oz. dietary supplement that combines anti-aging compounds and cellprotecting anti-oxidants with sleep enhancers.

According to the manufacturer, BeautySleep contains ingredients that are clinically proven to fi ght aging and protect cellular and tissue health while helping provide a good night’s sleep. It has zero calories, no sugar and a light citrus flavor.

Ex Drinks. Ex Chill has been released under

a new name, Ex Chillout. Using the same natural calming ingredients Chamomile, Valerian and Lemon Balm extracts, Ex Chillout features a new taste profile and packaging with stronger branding to stand out on store shelves. The new cases feature recycled cardboard and eco-friendly ink. Ex Chillout is sweetened with Fruit Up, a natural sweetener.

Ex Chillout is a good source of Vitamins C and B. It is lightly carbonated and contains no high-fructose corn syrup, artificial sweeteners or flavors, or preservatives.

MiniChill. Mini Chill has been reformulated

and the company has changed all the packaging. Additionally, Mini Chill is the only non-drowsy relaxation drink with a published peer-reviewed paper backing its efficacy for relaxation, mood boost and mental focus.

AriZona. AriZona’s P.M. Relax FastShot is

a 2 oz. shot that uses a combination of nutrients, antioxidants, vitamins and minerals designed to assist in relaxing. Celebrity nutritionist Oz Garcia PhD formulated the P.M. Relax FastShot and the A.M. Awake FastShot.

The P.M. Relax FastShot wasn prominently placed in gift bags at some of the hottest events throughout the fall including NYC Fashion 32 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

Week, Austin City Limits Music Festival and Shecky’s Beauty Night Out in New York.

Neuro. Neuro has launched a pair of relaxation drinks, NeuroBliss and NeuroSleep.

NeuroBliss is designed to promote happiness and eliminate stress without affecting your energy. It includes L-Theanine, the Acetyl-LCarnitine, 5-HTP and chamomile. It can be consumed multiple times per day and works immediately. NeuroSleep combines melatonin and magnesium to aid in healthy sleep and normalize the circadian rhythm. Additionally, NeuroSleep provides 5-HTP. Mojo Chill. MOJO Chill is a 2.2 oz. func-

tional beverage designed for rapid stress and anxiety relief through its proprietary nonpharmaceutical formulation, Diazatab. With a “dreamsicle” flavor similar to the popular popsicles, MOJO Chill has been on the market for less than a year. Major distributors and large retailers include 7-Eleven, Marathon Oil, Raceway and BP gas stations, among others. MOJO Chill is also available in smoke shops and tattoo shops.

Just Chill. Just Chill, an all-natural stress re-

lief beverage produced by The Chill Group, Inc., debuted last year and exhibited at NACS in Atlanta. Just Chill is lightly carbonated, increases focus and reduces stress using all natural ingredients. It was developed after The Chill Group’s founders organized in an effort to provide consumers with an alternative to energy drinks that often make clear thinking difficult and that can end in a debilitating crash. Just Chill is sold in California Whole Foods Markets and similar grocery stores, as well as hotel and resort chains.

RelaxZen. RelaxZen is proud to be the recipient of two BevNET.com awards for Best Shot and Best Relaxation Drink of 2010. As RelaxZen moves into 2011, RelaxZen remains committed to becoming the first shot to successfully distribute through a DSD network.

The distribution footprint now means that RelaxZen will be available to over 60 million people every day. RelaxZen is also the official Sleep and Relaxation Shot of Sleep.com.

Purple Stuff. Superliminal Purple Stuff is now available across 33 states in the U.S.. Purple Stuff is launching into more than 3,600 new convenience stores nationally in the first quarter of 2011. As of January 1, 2011 it became available in 12-packs.

Apex Beverage. Apex Beverage LLC has re-

cently taken Serenity Relaxation Beverage in hand to reinvent and improve the product. Set to hit Bed Bath & Beyond/Harmon stores in February, Serenity has the same cream soda taste with zero calories, sugar and carbohydrates coupled with natural ingredients. Apex Beverage LLC will also be launching a new line of relaxation shots in 2011 known as Tranquility Relaxation Beverage.

Vacation in a Bottle. Vacation in a Bottle

continues to lead relaxation beverages with the most chain authorizations including placement at Albertson’s, Fred Myers, QFC, Circle K, AM/PM, 7-Eleven, QuikTrip, and Savemart. ViB is also preparing for the launch of a college ambassador program in core markets and a major Facebook Campaign for Summer 2011. Two New SKUs are also in development for Q4 launch.

Dream Products’ Dream Water. Dream Product’s Dream Water is available at retail in a 2.5 oz. shot in two flavors, Snoozeberry and Lullaby Lemon. Today, Dream Water can be found in over 10,000 doors nationwide, having structured retail relationships with Walmart, Walgreens, Duane Reade, and Paradies Shops (airport retailer) among others. Most recently, Dream Water was featured on Good Morning America as a hot trend for 2011.

KOMA Unwind. KOMA Unwind Relaxation drink is rapidly gaining distribution domestically and internationally, with a can in Hebrew and cans being developed in Arabic. KOMA Unwind comes in a 12 oz. can and a 2 oz. shot.

The company is also preparing to produce the first sugar-free version of KOMA Uunwind.

Drank. Drank added 17 new distributors throughout 14 states in 2010. Drank also went international, launching in Canada and Azerbaijan. Additionally, Drank enjoyed a successful year of social media efforts. Their

Facebook and Twitter pages continued to grow with non-bot followers, marking yet another successful year in garnering customer support.

Dr. Zen’s Liquid Calm. In addition to its es-

tablished distribution channels in Colorado and California, Dr. Zen’s Liquid Calm is now sold online at www.ThirstMonger.com. The company’s formula is melatonin-free with the slogan of “Relaxed But Alert”.

Dewmar International, LLC. The makers

of Lean Slow Motion Potion relaxation beverage have announced a new can color for its pineapple-based flavor, Yella. Initially, Yella was launched in a bright yellow can but now comes in black and gold. Lean Yella’s new colors are also designed to sync up with a song by East Coast rap artist Wiz Khalifa, “Black & Yellow.” Dewmar International expects to have the new Black & Yellow cans in all of its distributors centers in over 15 states by mid-April.

FREE By Caffeine. FREE by Caffeine is cur-

rently distributed in California, Utah, Wyoming, Tennessee, Texas, Florida, Georgia, Alabama, Virginia, North Carolina, South Carolina, and has pending distribution agreements for New York, New Jersey, Pennsylvania. The company also plans to introduce shots and another relaxation drink in the coming months, along with multipacks.

Malava NOVOCAINE. Malava NOVOCAINE recently made news by offering to deliver to the U.S. Congress and to Wall Street. The 8.4 oz relaxation beverage comes in a tropical berry flavor and uses Kava as its relaxation agent.

Slow Cow Relaxation Beverage. Slow Cow

Drink, Silver Sofi winner at the Fancy Food Show in NYC ‘10 will be the Official Relaxation Beverage of USA3000 Airlines starting February 2011. Slow Cow is also slated to re-launch as a 100 percent natural product in the late spring. It has no added colors, preservatives or artificial sweeteners, but retains all of the anti-stress and mental clarity benefits of Slow Cow Original, including no sugar, no carbs and no drowsiness.

JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 33

at s po tu x 2 si lyE 4 Vi pp th 2 Su o o B

When it comes to potent performance ingredients, nature has the inside track.* Boost the hydration and recovery benefits of your next beverage naturally with pure, clinically tested Sustamine™.* Produced through a patented fermentation method, Sustamine is a dipeptide that is more easily absorbed by the body than complex protein molecules.* This makes Sustamine a highly effective ingredient for hydration, endurance and recovery.* The only GRAS L-Alanyl-L-Glutamine, Sustamine is also tasteless, odorless, and stable in liquids. If you’re looking for a rehydration and recovery ingredient that can give you a natural advantage, get to know Sustamine.

*These statements have not been evaluated by the Food and Drug Administration.

This product is not intended to diagnose, treat, cure, or prevent any disease.

For more information about Sustamine™ contact Kyowa Hakko USA: (212) 319-5353 www.sustamine.com

Sustamine™ is a registered trademark of Kyowa Hakko Bio Co., Ltd. Copyright ©2011 Kyowa Hakko U.S.A., Inc. These fine brands contain Sustamine™ in their formulations

SPONSORED BY:

SUPPLIER & SERVICES INDEX ACCOUNTING/BUSINESS CONSULTING Moss Adams, LLP

ECO-FRIENDLY SERVICEWARE BornFromCorn.com

ADHESIVES Baker-Titan Adhesives

FESTIVAL Taste of Atlanta

ANTIOXIDANTS Kemin Food Technologies, Inc.

FINANCIAL & LEGAL Greenberg Traurig, LLP Partnership Capital Growth

BROKERS & AGENTS Steinhauser, Inc. COLORANTS Sensient Food Colors CONFERENCES & SHOWS Nutracon Conference 2011 SupplyExpo 2011 World Tea Expo CONSULTING & MARKETING 80 And Go Growth Advisors BLM Consulting Nutritional Products International, Inc. Plastic Technologies, Inc. Zenith International, Ltd. CONTRACT MANUFACTURING Alcrea Health GMP Laboratories of America, Inc. CONTRACT PACKAGING & BOTTLING Arcadia Farms, Inc. California Aseptic Beverages, LLC. Castle Co-Packers Century Foods International Corporate Packaging, Inc. Creekside Springs, LLC Dohler-Milne Aseptics, LLC English Mountain Spring Water Co. First Fruits Beverage Company NVE Pharmaceuticals Peak Bottling LLC United Packaging Group, LLC US Beverage Manufacturing Varni Brothers Corp./7up Modesto CONTRACT PACKAGING FOR STAND-UP POUCHES Daytona Flexible Packaging, LLC CUSTOM NUTRIENT PREMIXES Fortitech, Inc. DISTRIBUTION MANAGEMENT GTG Beverages

36 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

FLAVORS abelei flavors Beck Flavors, Inc Blue Pacific Flavors Citromax Flavors Comax Flavors Flavor & Fragrance Specialties Flavor Producers Flavor Systems International, Inc. Givaudan Flavors Hagelin Flavor Technologies; Beverage Research Center Metarom Neotech Mooreganics - A.M. Todd Ingredients and Flavors Natural Flavors, Inc. OSF Flavors Sensient Flavors LLC Sethness Greenleaf Flavors Twang Partner's, LTD. WILD Flavors, Inc. FLOORING Dex-O-Tex by Crossfield Products Corp.

GRAPHICS & DESIGN Flowdesign INGREDIENT PROVIDER Fluxome, Inc. INGREDIENT SUPPLIER A. Holliday & Company Inc. INGREDIENTS ADM/Matsutani, LLC. Allen Flavors, Inc. AnMar International Ltd. Axiom Foods BASF SE Bioenergy Life Science, Inc. Caravan Ingredients Cargill Chemi Nutra Ciranda, Inc Citrus and Allied Essences, Ltd.

Cognis Nutrition & Health Corn Products International CP Kelco Cyvex Nutrition, Inc. D.D. Williamson Daesang America Danisco USA Inc. DSM Nutritional Products EcoFruits Encore Fruit Marketing, Inc. Ethical Naturals, Inc. Finlay Tea Solutions U.S. Inc. Florida Products Glanbia Nutritionals GNT USA, Inc. Haelssen & Lyon - Tea Extracts HP Ingredients Ingretech, LLC iTi Tropicals, Inc. JIAHERB, Inc. Kefiplant Inc. Lipid Nutrition BV Lonza Inc. Martin Bauer Inc. National Starch Food Innovation NATUREX P.L. Thomas PHARMACHEM Laboratories, Inc. Premium Ingredients International Purac America, Inc RFI Ingredients S&D Coffee, Inc. Sensus, LLC Shanghai Freemen Stauber Performance Ingredients, Inc. Stiebs SweetLeaf Stevia Symrise The NutraSweet Company Tradin Organics USA, Inc. Vedeqsa Inc. Vegetable Juices, Inc LOGISTICS & WAREHOUSING Belacon Bettaway Coyote Logistics Facility Planning, Inc. klein bros. fulfillment St. Onge Company MANUFACTURER OF RECYCLED PET Phoenix Technologies International, LLC MANUFACTURER/SUPPLIER Hudson Tea Company

MEASUREMENT & TESTING AGR International, Inc. PACKAGING & LABELS Ampac Ball Corporation Bemis PPD Brook & Whittle Ltd CL&D Graphics, Inc. Closure Systems International Corbi Plastics, LLC DWS Printing Associates Fort Dearborn Company Hammer Packaging Inland Label Innovative Labeling Solutions Osio International, Inc. Overnight Labels, Inc. Owens Illinois, Inc Performance Packaging of Nevada Phoenix Packaging International Corp.

Primera Technology, Inc. Rexam Closures Scholle Packaging SleeveCo, Inc. Spectrum Label Corporation The RB Dwyer Group Veriplas Containers WS Packaging Group Zumbiel Packaging

SunOpta Consumer Products Solutions Tap The Cap, INC. The Drink Ink PRODUCT DEVELOPMENT Caffe Del Mar Complex Beverage, LLC. Consult-Us LLC Flavorman Monarch Custom Beverages Parkside Beverage PRODUCT IDENTIFICATION Logopak Corporation PROMOTIONAL ITEMS 3 Strikes Activation Gear’N Up QA & CERTIFICATION Mesa Laboratories, Inc. RACKS & COOLERS ATC Group Crystal Cooler - Fortune Resources Nordon/Cooler Solutions SG Beverage Solutions Inc. 3 Strikes Activation

RESEARCH & REGULATORY COMPLIANCE Natural Standard Research Collaboration

PACKAGING RESIN SUPPLIER StarPet, Inc.

SAMPLING First Flavor, Inc.

POS, POP, & MERCHANDISING Communikay Graphics Impact Menu Systems Presence From Innovation, LLC

STAFFING & RECRUITING BevForce Future Perfect Worldwide, Inc.

POWDER BEVERAGES Innovative Food Processors (IFP,inc.)

PR & AD AGENCY Christie Communications, Inc. PREFORM MANUFACTURER Preform Technologies, LLC PRIVATE LABEL Beverage House Inc. DS Waters of America, Inc. InnoMark, Inc. Langlade Springs LLC Market Beverage Group, Inc. Multi-Flow Industries Palace Street Foods

2011 SUPPLIER GUIDE LISTINGS

STAND-UP POUCH FILLING EQUIPMENT Daytona Systems, LLC STICK PACK/CONTRACT PACKAGING T.H.E.M. TRANSPORT PACKAGING Smart Packaging Systems WATER PURIFICATION Lyons Filter/Mar Cor WATER TREATMENT Scalewatcher North America

Promotional items POS; POP; & Merchandising

3 Strikes invented “PakTites” compressed t-shirts, and then developed patented INSTA-WIN Vending programs---delivering tees and other prizes with cash in 20oz. PET bottles. Our patented, Matrix 4 color process printing, generates “Photo” floormats, towels, aprons and banners which can be digitally personalized for account specific “on” and offpremise campaigns.

Organic, Kosher, Private label available

80 And Go Growth Advisors Consulting & Marketing Graphics & Design

We’re here to work with you to grow your Brand focusing on Brand Foundation, Strategy and Execution. At very reasonable costs, we offer the following services: Consumer Research (Qual & Quant) Brand Innovation, Concepts & Positioning Label Redesigns Sales Strategy Marketing Plans In-Market MeasurementBusiness Plans & Raising Capital Organic, Kosher, Private label available JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 37

A. Holliday & Company Inc.

Alcrea Health

Arcadia Farms, Inc.

Ingredient Supplier Graphics & Design

Contract Manufacturing Packaging & labels, Product Development

Contract Packing & Bottling Private label

For more than 30 years, we’ve traveled the world to connect people with the finest tea and coffee products. We are bulk suppliers of a wide variety of teas (extracts & leaf), coffees (extracts), antioxidants; EGCG, polyphenols, L-Theanine, Y-Gaba, herbal and superfruit extracts; natural caffeine from tea & coffee, certified organic fairtrade and rainforest alliance ingredients, and many other products that compliment the current ''good for you" health trend.

Organic, Fair Trade, Kosher, Private label available

We are the preferred contract manufacturer for high-quality products and consultative services to produce brands of nutritional supplements. Services include product development, formulation, compliance, packaging and label design. We provide innovative and ready-to-market customized products and packaging solutions.

Specializes in the production of non-carbonated, perishable, and shelf stable juice and drink items packaged in plastic bottles (HDPE, Co-PET, PET) ranging in size from 8 oz. to 136 oz. Arcadia Farms is your source for co-packing, licensed branded, and private label packaging.

Kosher, Private label available

Organic, Kosher, Private label available abelei flavors

Allen Flavors, Inc.

ATC Group - Refrigeration Solutions

Flavors Graphics & Design

Ingredients Laboratory, Product Development

Racks & Coolers Graphics & Design

abelei creates flavors that win. We specialize in turning your product base into a deliciously enduring market success! If your interests are Sweet, Fruit and Brown Flavors, we have practically any flavor you desire. We also have an impressive selection of Dairy, Functional and Trendy flavors, plus various. And if you would like a new flavor profile, just ask; our creative team always enjoys a challenge!

We have provided concept to marketplace services to the beverage industry for over 20 years. Our research and development services as well as ingredient supply and technical support in production are legendary. We maintain the talent, passion, and support necessary to bring any beverage to market. Give us a concept and we'll give you a product ready for bottling.

Organic, Kosher, Woman owned

Organic, Kosher, Private label available, Export ready

ADM/Matsutani, LLC.

Ampac

Axiom Foods

Ingredients Graphics & Design

Packaging & labels Graphics & Design

Ingredients Private label

Fibersol-2, Digestion Resistant Maltodextrin, is a source of fiber (90% soluble fiber) with beneficial physiological properties supported by many clinical studies. It increases fiber content and nutritional value of virtually any food without adding taste.

It’s rapid dispersion, high solubility and stability under most processing conditions makes it easy to incorporate into any formulation

Ampac is a packaging solutions provider with capabilities in 3-9 layer blown film, up to 10-color flexo and roto printing, performance laminations, and retort, stand-up and flat pouches including fitments, zippers, spouts and reclosable features.

Ampac provides solutions for the pharmaceutical, medical, chemical, food, and industrial markets. We specialize in hard-to-hold products and chemicals, pharmaceutical overwraps, barrier and hermetic seal films, and printed rollstock.

We are the world’s first, largest and most innovative source for hypoallergenic whole grain brown rice ingredients, helping beverage, nutraceutical and foods industries. We’re dedicated to outstanding technology and quality control, leading to brown rice protein concentrates and isolates, sugars, sugar solids, honey, milks, flours and starches.

Private label available

Organic, Fair Trade, Kosher, Private label available, Export ready

AGR International, Inc.

AnMar International Ltd.

Baker-Titan Adhesives

QA & Certification Graphics & Design

Ingredients Graphics & Design

Adhesives Graphics & Design

Agr International is a total solution supplier to the glass and plastic container industries - including online and laboratory monitoring, inspection and testing equipment, as well as design,educational and equipment training services.

AnMar International Ltd. supplies vitamins, amino acids and herb extracts. AnMar also manufactures vitamin triturations and granulations, amino acid and herb extract granulations, and custom blends. AnMar’s best-selling products are VitaPress® (Dicalcium phosphate), SpiraPure® (spirulina), Vitamin K2, Vitamin B12, Vitamin B12 triturations, Theaflavins, Green tea and L-Leucine.

Baker-Titan Adhesives manufactures custom formulated water based and hot-melt adhesives for labeling (glass and plastic), case sealing, carton construction, POP displays and numerous other uses. All of our products are made and shipped from our facility in New Jersey, USA.

Kosher

Export ready

38 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

Kosher

ATC Group offers a wide variety of refrigerated coolers to the beverage industry throughout North America. Our line of Counter Top Coolers, Refrigerated Barrels, Glass Door Upright Coolers, and Open Air Coolers are ideal for generating brand awareness, merchandising your product, and driving impulse sales.

Woman owned

Kosher, Private label available, Export ready

Ball Corporation

Bemis PPD

Bioenergy Life Science, Inc.

Packaging & labels Graphics & Design

Packaging & labels Graphics & Design

Ingredients Graphics & Design

Metal packaging has never been smarter than with today’s aluminum beverage cans from Ball. They are lightweight, recycle infinitely and contain more recycled content than ever. So choose aluminum cans from the largest can maker in the world, for the quick chilling option that goes everywhere your customers do.

Bemis PPD is North America's largest extruder and printer of multipack films. Reduce cost and improve supply efficiency through chipboard and corrugate replacement.

Bioenergy Life Science, Inc. is an integrated life science company whose core technology is D-ribose.

D-ribose is vital for the cellular synthesis of ATP (adenosine triphosphate). Bioenergy RIBOSE®, widely used in foods and nutraceuticals/supplements for energy enhancement, accelerates energy recovery in muscles, reduces fatigue and improves exercise performance over time.

Organic, Kosher, Private label available

Kosher, Private label available, Export ready

Organic, Kosher, Private label available BASF SE

Bettaway

BLM Consulting

Ingredients Graphics & Design

Logistics & warehousing Graphics & Design

Consulting & Marketing Graphics & Design

BASF offers vitamins, carotenoids and omega3s for the fortification of all types of beverages.

BASF also supplies nutritionally valuable, nature-identical carotenoids for coloring beverages to any shade from light yellow to orange to red, just as you require. For brewing of beer, BASF's polymers Crosspure® and Divergan® are eco-friendly and cost-effective alternatives to diatomaceous earth.

Bettaway is a leading provider of Transportation and Pallet Management Services to the Food and Beverage Industry. We have 45 years experience in the Beverage Industry and offer a wide range of services.

Our services are innovative, cost effective and transparent. Let us showyou how BAW can help your business!

Bottom Line Management. Its what we are all about. Whether you are looking to increase productivity, reduce expense, increase margins or expand markets we are there to help.Our group of seasoned experienced senior professionals bring many years of experience to the table. Most likely, if you are thinking about it, we have already done it!!!

Kosher

Woman owned

Organic, Kosher, Private label available

Beck Flavors, Inc

Beverage House Inc.

Blue Pacific Flavors

Flavors Graphics & Design

Private label Graphics & Design

Flavors Graphics & Design

Beck Flavors is your beverage flavor resource. Our chemists consistently create cutting edge flavors.

We specialize in flavors for hot beverage, alcohol, CSD, and still. Beck Flavors innovation, flexibility, and customer focus - deliver quality products with the service you deserve. Contact Beck today for all your flavor needs!!

Specialty beverage concentrates, extracts and syrups for retail and food service applications. All natural.

High quality custom formulations available. Product development and ingredient needs. We have industry experience to take your brand to marketplace. Custom tea & coffee products, functional beverages, extracts &more.

Blue Pacific Flavors is a global leader of natural and organic fruit flavors with a heritage of authenticity in trueto-fruit taste through our hortRealfruit and Heirloom fruit flavor systems.

We deliver world-class flavors with a wide range of innovative beverage solutions for refreshment, functional and wellness products.

Organic, Fair Trade, Kosher, Private label available, Export ready

Organic, Fair Trade, Kosher

Belacon

BevForce

BornFromCorn.com

Logistics & warehousing Graphics & Design

Staffing and Recruiting Graphics & Design

Eco-Friendly Serviceware Packaging & labels, Promotional items

We are the proven singlesource provider trusted by organizations which need both temporary and permanent Warehousing and Transportation options as well as Pooled Asset Logistics Services. By combining our carriers and warehouses which feature over 22 mil. square feet of space, we provide customized logistics, asset pooling and management solutions for any size customer.

The beverage industry's largest career network.

Connects beverage professionals with the leading global beverage companies. The only agency providing both an online job board and executive recruiting services, we provide unrivaled access to the industry’s most coveted sales, marketing, finance, administration, human resources, supply chain and operations talent.

Organic, Kosher, Private label available

Organic, Kosher, Private label available

Organic, Fair Trade, Kosher

We specialize in custom branded eco-friendly disposable and reusable serviceware for sampling, promotions and special events. Sustainable and compostable hot cups, cold cups, containers, plates, bowls, utensils and more. Leave a positive impression on your customers and the environment!

Private label available, Export ready JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 39

Brook & Whittle Ltd

Cargill

Christie Communications, Inc.

Packaging & labels Graphics & Design

Ingredients Graphics & Design

PR & Ad Agency Graphics & Design

Brook & Whittle is one of North America’s leading printing and packaging solution companies. From its headquarters in North Branford, Connecticut, it produces pressure sensitive and shrink labels and packaging for many of the nation’s leading brands across all industry sectors including Personal Care, Beverage, Food and Household. The company’s rapid growth can be attributed to its cutting edge technology and a dedicated team of nationally acclaimed packaging solution technicians and operatives.

Cargill is utilizing consumer insight, regulatory and scientific expertise to develop and market products that help customers capitalize on the growing demand for healthier, great tasting consumer packaged goods. We provide ingredient solutions relevant to some of today's most pressing health concerns, including heart health, digestive health and energy management.

We are a full-service branding, public relations, marketing, and advertising agency dedicated to helping ethical businesses broaden their impact through effective communication. With more than 20 years of experience in the industry ranging from start-ups to global brands, we are based in philosophy, passion, and known by results.

Organic, Kosher, Private label available

Organic, Kosher, Private label available

Woman owned

Caffe Del Mar

Castle Co-Packers

Ciranda, Inc

Product Development Graphics & Design

Contract Packing & Bottling Graphics & Design

Ingredients Graphics & Design

Caffe Del Mar Dairy and Protein Based RTD Beverage Development Turnkey programs for retortable oraseptic beverages including: *taste tested formulations *preproduction sampling *production processes and *label design for small innovative companies to multinational corporations – we serve them all.

Organic, Fair Trade, Kosher, Private label available, Export ready

We have 5 separate production lines. Current sizes for hot fill are 2.5 oz. - 64 oz. Our carbonated line can run plastic and glass from 12 oz. to 2 L. The plant has sleeve labels, cut n stack, pressure sensitive, and spot. We can supply finished goods, private label, and copacking needs for small and large customers.

Ciranda supplies Organic and Sustainable ingredients with expertise in: Organic and non-GMO sweeteners in tapioca and agave syrups and solids. Fair Trade and Organic cocoa powders, liquors, butters and chocolates. Oils including Palmfruit trans-fat free palm oils, soy, hi oleic sunflower, canola, olive and coconut in virgin and refined versions.

Organic, Fair Trade, Kosher

Organic, Fair Trade, Kosher, Private label available, Export ready CALIFORNIA ASEPTIC BEVERAGES, LLC.

Century Foods International

Citromax Flavors

Contract Packing & Bottling Graphics & Design

Contract Packing & Bottling Graphics & Design

Flavors Graphics & Design

Century Foods International is a leading contract manufacturer for the food, sports, health, and nutritional supplement industries. From non-carbonated, high-acid beverages to nutritional powders; Century Foods can create custom blends to meet your highest demands.

Citromax, with global headquarters in Carlstadt, NJ and facilities in Argentina and Brazil, has been one of the world’s premier growers of lemons and producers of oils and juices for more than 40 years. Our family of companies is also behind a delicious array of many of today’s most recognized, iconic flavors in beverages, confection, dairy, and baked goods.

We are a contract beverage manufacturing plant who offers Premium True Aseptic Filling at the highest quality branded and private labeled as well as hot filled products. We pride ourselves of offering great service, timely production, at the highest quality.

Please give us a call.

Private label available, Export ready

Organic, Kosher, Woman owned

Organic, Kosher, Private label available, Export ready Caravan Ingredients

Chemi Nutra

Citrus and Allied Essences, Ltd.

Ingredients Graphics & Design

Ingredients Graphics & Design

Ingredients Graphics & Design

Caravan Ingredients is a leading producer of the finest quality food ingredients worldwide. We aspire to be the first choice solution provider to our partners in the food industry. We offer an extensive product portfolio, including our Nutrivan® line of custom vitamin and mineral premixes which aids in bringing a new level of nutrition to products.

Chemi Nutra offers science-based nutritional supplement ingredients for brain health and sports nutrition formulations. Chemi is the world’s largest manufacturer/supplier of soyderived phosphatidylserine (PS) and Alpha-Glyceryl Phosphoryl Choline (A-GPC). Its specialty ingredients are produced in its FDA inspected plants and are shipped directly from its Minneapolis warehouse.

Driven by technology, nurtured by tradition and built on trust, Citrus and Allied produces and supplies the finest in essential oils, natural isolates from Citrus, Mint, Spice oils and aroma chemicals for applications in beverage, food, flavor and seasoning applications. We offer toll production services and invite your inquiries. Please contact us for further information and details.

Kosher

Organic, Kosher

Organic, Kosher, Private label available

40 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

CL&D Graphics, Inc.

Communikay Graphics

Corn Products International

Packaging & labels Graphics & Design

POS; POP; & Merchandising Promotional items

Ingredients Graphics & Design

We are a world leader in HD flexographic printing and converting. We specialize in various types of labeling and packaging: shrink sleeves, roll-fed aerosol labels, and flexible packaging. CL&D prides itself on customer service, field support, and fast turn-arounds. Whether you are building your brand for the first time or looking for new ideas on your existing product line, we can help.

One of a family of three minority owned, HUB certified graphics printing companies, we can print your logo utilizing digital, offset, screen and flexo-graphic technology. We help turn "your promotions into profits." We offer: inventory stocking, fullfillment, electronic payment and order receipt.

Competitive pricing, service, & quality consistent with our ISO accreditation. Green substrates also available!

We are a global provider of health&nutrition, sweetener and texture ingredient solutions.

In addition to corn sweeteners, we offer: Enliten® Reb A stevia sweetener; NutraFlora® prebiotic soluble fiber; Purimune® high purity GOS; BioAgaveTM inulin fiber; and Aquamin® calcified mineral matrix, a calcium source suitable for clear beverages.

Organic, Kosher, Private label available

Diversity owned

Kosher

Closure Systems International

Complex Beverage, LLC.

Corporate Packaging, Inc.

Packaging & labels Graphics & Design

Product Development Graphics & Design

Contract Packing & Bottling Packaging & labels , POS; POP; & Merchandising

Closure Systems International, Inc. (CSI) is recognized as a global leader in closure design, manufacturing, and high speed application systems. In addition to quality closures and capping equipment, CSI provides unparalleled customer and technical services globally. Categories served include CSD, bottled water, juices, isotonics, teas, adult beverages, dairy, and foods.

Our brand, Tea-Sanna, is a Vitaminated RTD Tea beverage product.

It has been developed based on a Lettuce Tea vitamin concept, making this brand unique, different, and powerful. It is capable of fortifying a healthy metabolism, restricting various types of unpleasant discomforts. Launched nationally in the spring of 2011.

We have built a solid reputation based upon quality and services in packaging for the past 20 years. We specialize in a large selection of contract packaging and promotional packaging services, including multi-packing and variety packing items for the retail and club store markets. Our goal is to give your product more awareness and increasing sales.

We pride ourselves in quality, quick turn around, and competitive pricing. Located in So. California.

Private label available, Export ready

Woman owned

Cognis Nutrition & Health

Consult-Us LLC

Coyote Logistics

Ingredients Graphics & Design

Product Development Graphics & Design

Logistics & warehousing Graphics & Design

Cognis Nutrition & Health offers beverage makers a complete line of natural, health- enhancing ingredients for products targeting heart health, beauty-from-within and weight management. With 40+ years of excellence in the food industry, Cognis’ global experts work with you to develop healthy beverages without compromising taste or other essential sensory characteristics.

Providing creative, customized product development solutions to our customer's needs for both liquid and dry beverages

Export ready

Woman owned

Coyote Logistics is a third party logistics company specializing in dry & refrigerated full truckload, LTL, and Intermodal transportation management across North America. We compete by offering our Customers and Carriers the best possible experience in the logistics industry. No gimmicks, nothing tricky. Just an exceptional experience every time.

Organic, Kosher, Private label available

Kosher Comax Flavors

Corbi Plastics, LLC

CP Kelco

Flavors Graphics & Design

Packaging & labels Graphics & Design

Ingredients Graphics & Design

Comax Flavors is a world leader in proprietary flavors technology.

We offer a full range of traditional flavors, but we are also flavor innovators, specializing in flavor improvements for healthy foods and customized solutions to every food and beverage flavor challenge.

CORBI Plastics: An in- novative manufacturer/ supplier of plastic reus- able beverage sheets, pallets and top frames to the beverage industry. Providing companies with an efficient method to move their products through- out the supply chain, faster, better, safer and more cost-effectively. Corbi takes asset management, logistics, cleaning and services to new heights."

CP Kelco is a leading producer of specialty hydrocolloids with offices and facilities across the globe. Featuring an extensive range of specialty hydrocolloid solutions, CP Kelco leverages its capabilities to bring concepts and ideas to realworld products in a broad range of applications.

Organic, Kosher, Private label available, Export ready

Export ready

Organic, Kosher, Private label available JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 41

Creekside Springs, LLC

Daesang America

Deacom, Inc.

Contract Packing & Bottling Graphics & Design

Ingredients Graphics & Design

Software & Technology Graphics & Design

Creekside is a SQF Level 3 certified, full line supplier of bottled water for private label, contract package (co-packing) and corporate brand agreements.

The Company bottles spring, distilled, purified and enhanced products in serving sizes ranging from 12oz. bottles to 5 gallon returnable units. Creekside operates bottling facilities in Ambridge, PA and Salineville, OH and maintains protected natural spring water sources.

Founded in 1956 Daesang has been making the highest quality food and beverage ingredients available. Daesang offers sweeteners, flavor enhancers, amino acids and supplement products. ISO certified manufacturing, commitment to sustainability and quality.

Kosher

Kosher, Private label available

We produce an integrated accounting and Enterprise Resource Planning (ERP) software system for mid-to-large sized beverage manufacturers. We simply manage all your business processes – from recipe management to accounting – giving you a comprehensive view of your entire operation from one system. www. deacom.net for an online demonstration today.

Organic, Kosher, Private label available

Crystal Cooler - Fortune Resources

Danisco USA Inc.

Dex-O-Tex by Crossfield Products Corp.

Racks & Coolers Graphics & Design

Ingredients Graphics & Design

Flooring Graphics & Design

Our line of refrigeration products are fully customizable. Each cooler emerging from our assembly line is analyzed in accordance with the most rigid standards applicable. The Crystal Cooler™ Logo represents and guarantees the utmost standards of craftsmanship and quality.

We are committed to providing excellent customer service and technical support.

With a rich and innovative portfolio, Danisco is a world leader in food ingredients, enzymes and bio-based solutions.

Using nature’s own materials, science and the knowledge of our 6,800 people, we design and deliver bio-based ingredients that meet market demand for healthier and safer products.

Dex-O-Tex® manufactures Scientifically SuperiorTM Technologies for polymeric & cementitious construction materials designed to repair, rehabilitate, protect & beautify industrial, commercial & institutional floors & walls.

Woman owned

Organic, Kosher, Private label available

Organic, Fair Trade, Kosher, Export ready

Cyvex Nutrition, Inc.

Daytona Flexible Packaging, LLC

Dohler-Milne Aseptics LLC

Ingredients Graphics & Design

Contract Packing for Stand-up Pouches Graphics & Design

Contract Packing & Bottling Flavors, Ingredients , Product Development

Cyvex Nutrition is the most innovative nutraceuticals supplier in the industry & has been in business for more than 25 years. Cyvex was founded to supply standardized, branded ingredients to the nutraceutical, and food & beverage industries.

Each ingredient is ensured for quality, potency, and safety and is supported with scientific research.

Contract Packing for Flexible, Stand-up Pouches with or without spouts. Services include cold, hot or retort products for the Food & Beverage Industry.

DMA´s focuses on fruits, from apples to watermelon, and from concentrates to NFC, and purees. In the flavour sector the company will be focusing on natural flavours such as FTNF and FTNJ. Ingredient systems like compounds and blends, deliver superbly balanced and individually fine tuned ingredients in an aseptic format.

Organic, Private label available

Organic, Kosher, Private label available, Export ready

D.D. Williamson

Daytona Systems, LLC

DS Waters of America, Inc.

Ingredients Graphics & Design

Stand-up Pouch Filling Equipment Graphics & Design

Private label Graphics & Design

Organic, Kosher, Private label available

D.D. Williamson's wide array of natural coloring, along with its sought after caramel color, helps sell 1.5 billion servings of foods and beverages every day by improving the allure through visual appeal. A trusted and recognized provider of color solutions, the company operates nine manufacturing sites on five continents.

Organic, Kosher, Private label available, Export ready 42 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

Leader in high-speed, flexible, stand-up pouch filling equipment. We have 14 models available, from 30 ppm up to 1,200 ppm. Filling range are 35ml to 5 gallons per pouch, fluids or solids.

Organic, Kosher, Private label available

Created in 2003, DS Waters, is the producer and distributor of home, office and retail bottled water, and private label products across the United States under the brand names Abita®, Alhambra®, Athena®, Belmont Springs®, Crystal Springs®, Hinckley Springs®, Kentwood Springs®, Mount Olympus®, Nursery® Water, Sierra Springs®, Sparkletts® and Roast2Coast®.

Private label available, Export ready

DSM Nutritional Products

English Mountain Spring Water Company

First Flavor, Inc.

Ingredients Graphics & Design

Contract Packing & Bottling Graphics & Design

Sampling POS; POP; & Merchandising , Promotional items

We are the world's premier ingredient supplier to food and beverage producers providing a solid platform for technological innovation and new product development. Utilizing its extensive resources, we keep customers ahead of the marketplace, anticipating needs as nutritional trends develop and demands evolve.

English Mountain is a full service bottled water company. We have 5 bottling lines running PET, HDPE, Glass, and PC. Sizes range from 8 ounce to 5 gallon. Spring Water is main product. Can provide Purified and Distilled. Glass line is for 375 ml and 750ml. Specializing in high end private label's.

Peel 'n Taste速 taste samples provide beverage flavor samples for less than 25% of traditional sampling events! Available for use at point-of sale, in direct mailers and in print advertising, Peel 'n Taste速 samples are proven to provide sale lift of up to 85%!

Kosher

Private label available

Kosher, Private label available, Export ready

DWS Printing Associates

Ethical Naturals, Inc.

First Fruits Beverage Company

Packaging & labels Graphics & Design

Ingredients Graphics & Design

Contract Packing & Bottling Graphics & Design

DWS is your complete One-Stop-Shop for all your label and packaging needs, including Cut-&Stacked and P/S labels as well as in-house graphic design capabilities. Family owned and operated for 4 generations, DWS provides personal service, outstanding quality and unique product diversity... all under one roof.

Premium Beverage Extracts. ORAC-15M: GRAS Affirmed Patent Pending Defined Antioxidant Power, 80% Polyphenols.

SFB (Standardized Fruit Blend): GRAS Affirmed, 9 Different Exotic Fruits and Berries, ORAC value 7,500, 40% Polyphenols.

AlphaWave L-Theanine: GRAS Affirmed, also available as a Calming Blend with Pure L-Theanine and 5 Calming Herbs.

High speed line capable of producing hot and cold fill in either plastic or glass; bottle sizes 10 to 32 ounces. Offering shrink sleeve, cut and stack, roll fed and spin labels. Specialty is functional beverages, with beverage formulation expertise. Experienced management team; within one day freight to major markets.

Organic, Kosher, Private label available

Organic, Kosher, Export ready

Kosher, Export ready, Diversity owned EcoFruits

Facility Planning, Inc.

Flavor & Fragrance Specialties

Ingredients Graphics & Design

Logistics & warehousing Graphics & Design

Flavors Graphics & Design

Raw material ingredient supplier, and finished goods producer. We specialize in Acai, Acerola, Cupuacu, Maqui and other exotic fruits.

Organic, Fair Trade, Kosher, Private label available, Export ready, Diversity owned

Experienced Advocates for Owners during Building Projects: Expertise in Efficient Design, Contractor Selection and Construction Overview. www.facility-planning.com Organic, Kosher, Private label available

At FFS we have been inspiring the senses since 1983 with innovative solutions and exceptional service.

Through our integrated expertise in creative development & application, we design and deliver on-trend, authentic flavors found in many leading brands and products, including coffee, tea, syrups, ready-to-drink beverages, dry mixes, and alcoholic beverages.

Organic, Kosher, Export ready

Encore Fruit Marketing, Inc.

Finlay Tea Solutions U.S. Inc.

Flavor Producers

Ingredients Brokers & Agents

Ingredients Flavors

Flavors Graphics & Design

We specialize in value added fruit and vegetable beverage ingredients to our customers.

We offer a variety of exotic Superfruits, and supply a full range of other fruits and vegetable ingredients, and natural fruit based sweeteners.

Custom processing, specialty beverage formulating and aseptic packaging are available.

From leaf to cup, our tea knowledge and technical expertise can assist you in the development of innovative beverages. In addition to offering the benefits of our complete vertical integration, Finlay has the most diverse product portfolio of tea extracts in the world.

Flavor Producers is leading manufacturer of premium quality conventional and certified organic flavors serving the food and beverage industries since 1981. Your partner in flavor development.

Organic, Kosher, Private label available, Export ready, Woman owned

Organic, Fair Trade, Kosher, Private label available

Organic, Fair Trade, Kosher, Export ready

JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 43

Flavor Systems International, Inc.

Fluxome, Inc.

GEAR'N UP

Flavors Graphics & Design

Ingredient Provider Graphics & Design

Flavor Systems International, Inc. is a custom creator of food and beverage flavorings. We specialize in making functional beverages taste great!

Fluxome is a provider of natural ingredients produced through fermentation. This process ensures highest purity of trans-Resveratrol commercially available. Our product is GRAS for use in beverages and fruit drinks. The product is produced entirely in the United States under cGMP and kosher conditions.

Promotional items POS; POP; & Merchandising , Promotional items

Organic, Kosher

Kosher

GEAR'N UP, a nationally recognized supplier of innovative, high-visibility promotional products and branded apparel for special events, dealer loaders and POP. Banners, pole signs, sampling cups, statics, counter mats, and more! Expertise in the design/development of custom products, overseas sourcing, and order fulfillment make GEAR'N UP a proven, reliable source.

Private label available, Export ready, Woman owned

Flavorman

Fort Dearborn Company

Givaudan Flavors

Product Development Flavors, Laboratory

Packaging & labels Graphics & Design

Flavors Graphics & Design

Who is Flavorman?

Product development experts specializing in beverages for every category. We’ve developed over 500 products for companies that made it to the retail marketplace.

Taking ideas from start through finish®! Our Beverage Architects® and specialists create your product using exact specifications and provide technical advice making products successful.

Fort Dearborn Company is a leading supplier of decorative label solutions. We offer a variety of label formats (cut & stack, pressure sensitive, roll-fed, shrink sleeve) and print technologies to meet your packaging needs. Our label solutions are backed by technical expertise, supplier assurance, sustainability options and innovation.

For hundreds of years Givaudan has helped beverage companies make great tasting products. As a trusted development partner we have expertise in all beverage applications, from soft drinks to alcohol, and our TasteSolutions™ program (eg. sugar reduction) can’t be beat. We’re the flavor behind the beverages that consumers love.

Private label available

Fair Trade, Kosher, Export ready

Florida Products

Fortitech, Inc.

Glanbia Nutritionals

Ingredients Graphics & Design

Custom Nutrient Premixes Graphics & Design

Ingredients Graphics & Design

Organic, Kosher

Florida Products Costa Rica counts amongst the most important fruit processing manufacturers of Pineapple juice, Banana and Mango puree, as well as liquid Coffee concentrate.Florida Products has been processing Costa Rican fruits for more than 20 years with always the same concerns of high quality and social & environmental responsibility.

Organic, Kosher

Essentially the founder and pioneer of the nutrient premix industry, Fortitech consistently leads the way in the field of fortification, and has helped manufacturers introduce or improve over 30,000 products worldwide. Fortitech is ISO 9001:2008 certified, with a stringent Allergen Monitoring Program and meets HACCP, Organic, Kosher and Halal standards Organic, Kosher, Private label available

At Glanbia Nutritionals, we formulate success.

Through superior ingredients, innovative thinking and true collaboration we're equipped to provide the ingredient and formulation solutions to help you bring better products to market.Glanbia Nutritionals delivers science-based nutritional solutions for a variety of applications.

Organic, Kosher, Private label available, Export ready

Flowdesign

Future Perfect Worldwide, Inc.

Glanbia Nutritionals (NA), Inc.

Graphics & Design Product Development

Staffing and Recruiting Graphics & Design

Ingredients Graphics & Design

Flowdesign is a design firm specializing in brand identity and package design solutions.Founded in 1997, we work with established brands but also have helped many start-up companies from beginning development to supplier consulting.

Organic, Kosher, Private label available 44 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

Future Perfect Worldwide, Inc. is a nationally recognized executive search firm representing food and beverage clients nationally and internationally. We specialize in sourcing mid-management to top-echelon sales and marketing executives to meet the needs of industry giants as well as entrepreneurial start-ups.

Organic, Kosher, Private label available

Our customized micronutrient blends will continue to provide cost-effective solutions while utilizing the highest quality raw ingredients. Built on our reputation of service and quality, we deliver formulation and ingredient expertise that our customers have come to count on, with the shortest lead times in the industry. Our global customers enjoy the benefits of four premix facilities: Germany and China, in collaboration with plants in Carlsbad, CA and Springfield, MO. These facilities enable us to partner with our global customers better than ever before.

Organic, Kosher

GMP LABORATORIES OF AMERICA, INC.

Haelssen & Lyon - Tea Extracts

HP Ingredients

CONTRACT MANUFACTURING Graphics & Design

Ingredients Graphics & Design

Ingredients Graphics & Design

GMP Laboratories of America, Inc. is a leading custom contract manufacturer of liquid dietary supplements, fortified water products, and solid dose nutraceuticals. The facility is FDA registered cGMP compliant and utilizes the latest water purification technologies including reverse osmosis (RO), Deionization (DI), and oxygenation.

"The World of Tea Under One Roof" - with 130 yrs of tea experience and 50 yrs of tea extract experience we are agents for and deal directly with primary producers. We provide cold and hot water soluble Black, Green, Oolong, White tea extracts and Rooibos, Mate and Herbal extracts.

HP Ingredients is Fully stocked in Florida with Maqui Berry Concentrates and Powders. We also offer Citrus Bergamot ingredients for functional beverage formulation for cholesterol lowering applications.

Organic, Kosher, Private label available

GNT USA, Inc. Ingredients Graphics & Design

EXBERRY® natural colors represent the gold standard in food colors made exclusively from fruits and vegetables.

Processed physically and free from chemical solvents, EXBERRY® natural colors will impart striking and vibrant hues in a variety of applications. Available in liquid and powder, all EXBERRY® colors are GMO-free and Kosher certified.

Organic, Kosher

Organic, Kosher, Woman owned

Organic, Kosher, Export ready

Hagelin Flavor Technologies; Beverage Research Center Flavors Private label , Product Development

We boast over 70 years of beverage formulation experience, unrestricted creativity, and a commitment to customer satisfaction. Our flavor expertise and formulation capabilities extend across all categories. Our molecular flavor modification technologies can further refine your beverage to achieve desired taste perception.

Hudson Tea Company manufacturer/Supplier Graphics & Design

Providing the absolute finest iced tea products anywhere. FDA inspected, unique packing configurations, and turn key retail programs available.

Private label available

Fair Trade, Kosher, Export ready

Greenberg Traurig LLP

Hammer Packaging

IFP, inc (Innovative Food Processors)

Financial & Legal Graphics & Design

Packaging & labels Graphics & Design

Powder Beverages Product Development, QA & Certification

Greenberg Traurig is an international law firm with 30+ offices located throughout the U.S. and around the world.

GT has experienced attorneys that assist beverage and supplement companies with a wide range of regulatory and legal issues, including reviewing labels and claims, responding to FDA and FTC activity, and drafting business agreements.

Established in 1912, headquartered in Rochester, NY. A privately-held multi-color packaging printer with expertise in sheet-fed offset, web offset and flexography. We use leading-edge technology and ISO 9001:2000 practices to produce high-quality printed labels and package decoration for the global beverage, food, horticulture and household products industries. Cut & stack labels, in-mold labels, shrink sleeve labels, roll-on shrink-on labels, rollfed labels and pressure sensitive labels. Visit www. hammerpackaging.com for further detail.

We provide concept to retail-ready powder beverage solutions. Product design and development, powder processing and manufacturing and packaging solutions including stick pouch. Expertise in tailoring sensory characteristics to meet existing brand needs, optimizing functionality to ensure enhanced taste and mouth feel. Increase your product scope with functional delivery systems only powders can offer.

Organic, Kosher, Private label available

Organic, Kosher, Private label available

Organic, Kosher, Private label available

GTG Beverages

HighJump Software

Impact Menu Systems

Distribution Management Graphics & Design

Software & Technology Graphics & Design

POS; POP; & Merchandising Graphics & Design

We are the largest DSD software provider in North America, providing route accounting systems (RAS), inventory and load management, mobile pre-sales and delivery, vending, surveys and business intelligence software. We have received the highest level of certification from suppliers including Anheuser-Busch InBev and MillerCoors.

For over 35 years Impact Menu Systems has been manufacturing quality menu boards and POP signage for businesses large & small, local & international.

GTG Beverages is a front-runner in the beverage industry in distribution and brand management, sales, marketing, execution and product development. GTG Beverages’ direct store delivery distributor network is comprised of over 50 traditional beer wholesalers, Coca-Cola bottlers, wholesale grocers, soft drink distributors and food service distributors and is continually growing.

Organic, Kosher, Private label available

Organic, Kosher, Private label available

Organic, Kosher, Private label available

JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 45

Ingretech, LLC

iTi Tropicals, Inc.

klein bros. fulfillment

Ingredients Graphics & Design

Ingredients Product Development

Logistics & warehousing Graphics & Design

Ingredient importer/distributor, Ace-K, Aspartame, Guar Gum, Glycerin, Potassium Sorbate, Sodium Saccharin, Sucralose, Stevia, Triacetin, Vitamins, Xylitol

For over 20 years, iTi has focused on Tropicals & Exotics. We also offer strong technical support for our product line to meet customer needs.

Our products include: Banana, Coconut, Coconut Water, Guava, Mango, Passion fruit, Papaya, Açaí, Pineapple. Also offer exotic tropicals such as Acerola, Mangosteen, Lychee, Soursop, Camu Camu, Tamarind, and Cocoa Fruit.

Klein Bros. provides automatic and hand assembly packaging services to the food and beverage industry. High speed print registered or clear shrink wrap applications. Mulipacks and variety packs for Club Stores. 300+ sq.ft.warehouse with cool storage capacity. Centrally located in California next to Interstate 5.

Kosher, Export ready

Organic

Organic, Kosher Inland Label

JIAHERB INC

Langlade Springs LLC

Packaging & labels Graphics & Design

Ingredients Graphics & Design

Private label Graphics & Design

For 67 years we have been a global label supplier for the beverage market. As the premier beverage cut and stack label producer we have become a leader in pressure sensitive and roll fed labels, and a supplier of in-mold labels as well. We specialize in the development of new label technologies and providing our customers with world-class customer service and support. Our printing expertise, coupled with our focus on speed-to-market allows us to offer condensed lead times and better labels.

JIAHERB is aNSF-GMP certified manufacturer of over 600 quality herbal extracts, including Tradtional Chinese Medicine. More than 80% of our products are non-irradiated, supporting our customers, and meeting the new GMP regulation.

Preferred supplier of premium private label bottled natural mineral spring water. Complete contract fill and packaging capabilities in environmentally-friendly biodegradable plastic bottles. Expert in-house graphic design services.

Organic, Kosher, Private label available

Fair Trade, Kosher, Export ready

Organic, Kosher, Private label available

InnoMark, Inc.

Kefiplant Inc.

Lipid Nutrition BV

Private label Contract Packing & Bottling , Ingredients , Product Development

Ingredients Graphics & Design

Ingredients Graphics & Design

Kefiplant produces fermented botanicals living or pasteurized that provide bioavailable nutrients for the production of functional beverages like Kombucha, (with alcohol and below 0.5% alcohol). Designs custom fermented essences. Support: Pre and post formulations and production guidance.

Lipid Nutrition innovates and markets scientifically sound lipid ingredients (nutritional active components of oils and fats) from natural origin, which improves and maintains health and well being. Our products, scientific research, marketing, logistics and customer service allow our customers to excel in the growing functional beverage & food industries.

Innomark is the clear leader in providing comprehensive private labeling services for either liquid fill bottling or encapsulation. From sourcing, formulation, and blending to sampling, quality assurance, labeling, and packaging, Innomark offers you a complete solution.

Organic, Kosher

Organic, Private label available, Export ready, Woman owned

Kosher

Innovative Labeling Solutions

Kemin Food Technologies, Inc.

Logopak Corporation

Packaging & labels Graphics & Design

Antioxidants Graphics & Design

Product Identification Graphics & Design

Digital label and packaging specialists. We offer printing solutions for prime labels, flexible packaging, shrink sleeves, and folding cartons. Provide the latest in HP Indigo printing technology and work with worldwide corporations and small to mid-size companies alike. With our specialized capabilities, we provide a customized solution to maximize your beverage brand.

Kemin Food Technologies provides market-driven solutions for the food industry’s toughest challenges. Kemin scientists specialize in identifying and developing natural and synthetic molecules that help food look great, taste delicious, safe, and stay fresh longer. These superior solutions come with patented manufacturing processes and unparalleled global technical and laboratory support.

Logopak's 25+ years of designing and building industrial automated print and apply labeling systems produces fully integrated printers that you can expect to last in your plant more than 10 years. Our extensive installations in leading beverage applications worldwide make Logopak the best choice to maximize the efficiency of your process.

Organic, Kosher, Private label available 46 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

Kosher

Organic, Kosher, Private label available

Lonza Inc.

Mesa Laboratories, Inc.

Ingredients Graphics & Design

QA & Certification Graphics & Design

Lonza is a leading supplier of Carnipure™ LCarnitine, the energy nutrient. Carnipure™ tartrate and Carnipure™ crystalline are self-affirmed GRAS, heat stable, highly water soluble and form colorless solutions. ResistAid™ is an all natural immune support ingredient that has antioxidant capacity. It is highly water soluble and stable to temperature and has a low pH value.

The Torqo System is a durable and reliable computerized cap torque analyzer, which is setting a new standard for torque measurement throughout the packaging industry. Recently acquired by Mesa, Torqo, with its on-board microprocessor, makes torque testing simple, accurate and affordable. It is easy-to-use, easy-to-set up, easy-to-move and maintenance free!

Organic, Kosher, Private label available

Mooreganics - A.M. Todd Ingredients and Flavors Flavors Graphics & Design

A.M. Todd Ingredients | Flavors is a global creator and manufacturer of mint oils, flavorings, and taste modifying materials. Although primarily known for its expertise in Mint, it now offers a full line of Organic Ingredients, Flavors, “clean label” Distillates and Extracts - Certified USDA Organic, IFOAM and Fair Trade.

Organic, Fair Trade, Kosher, Export ready

Organic, Kosher, Private label available Lyons Filter/Mar Cor

Metarom Neotech

Moss Adams, LLP

Water Purification Graphics & Design

Flavors Graphics & Design

Accounting/Business Consulting Graphics & Design

Water treatment SystemsDisinfection ChemicalsFiltrationLyons Filter & Mar Cor are a joint venture to provide water treatment systems & services featuring energy efficient deigsn, high water recovery and local service. Industry experience enables cost effective system upgrades to meet today's requirements.

We offer a full range of flavors for your specific application. We have multiple flavors developed specifically for each segment of the industry such as: Dairy products: Flavor units delivering color, texturing agents and flavor. Cheese improvers and syrups for the yogurt industry. Beverages: original combinations following market trends, flavor units delivering juice, clouding, coloring and flavoring agents.A large range of certified organic flavors.

All our products are certified kosher.

Moss Adams is the 11th largest accounting and business consulting firm in the United States and the largest such firm in the West. The Santa Rosa office provides accounting, tax, financial and business advisory services to Beverage companies companies throughout Northern California.

Organic, Kosher, Private label available

Organic, Kosher

Organic, Kosher, Private label available

Market Beverage Group, Inc.

MobileDemand

Multi-Flow Industries

Private label Graphics & Design

Software & Technology Graphics & Design

Private label Contract Packing & Bottling

We offer rugged tablet PCs, options & accessories for beverage industry applications including inventory, POS, logistics and DSD. The 2.5lb xTablet T7000 UMPC offers a full Windows OS, 7” all-light readable display, built-in numeric keypad, integrated bar code and RFID reader, optional credit card reader, camera & keyboard, and large display for higher performance.

We produce over 3 mil Gallons of beverage concentrates annually, all for fountain-dispensing (BIB's, Cartridges, Jugs, or Tanks). In addition to our own brands, we manufacture private label for other Beverage Distributors, Broadline Foodservice Distributors, C-stores, restaurant chains, and retail brand manufacturers.

We manufacturer private label and control brand beverages for distributors and retailers; handling the development, manufacturing and packaging on behalf of our customers. We’ve supplied over 100 customers with products ranging from 2oz shots to 24oz cans. Capabilities include cold-fill, hotfill, custom developed or turnkey stock products.

Organic, Kosher, Private label available, Export ready

Organic, Kosher, Private label available

Private label available

Martin Bauer Inc.

Monarch Custom Beverages

National Starch Food Innovation

Ingredients Flavors

Product Development Contract Packing & Bottling

Ingredients Graphics & Design

The Martin Bauer Group is the leading supplier of botanical ingredients for the food, beverage, dietary supplement and pharmaceutical industries. Leaf teas, herbal raw materials, extracts and flavors. Whether it be a standard ingredient from our vast portfolio or a tailor-made ingredient to satisfy your specific needs, we are here to help.

Organic, Fair Trade, Kosher

Product development and manufacturer of soft drinks, teas, juices, energy drinks, beer and flavored malt beverages.

Turn Key programs available.

Private label available

Our emulsifiers, encapsulants, fibers and texturizers help beverage manufacturers, flavor companies and emulsification houses differentiate their products by improving flavor, appearance, mouthfeel, nutritional content and shelf life. Whether a soft drink, juice, smoothie, coffee, tea, energy drink or other new-age beverage, we have the ingredients for your success.

Organic, Kosher, Private label available, Export ready JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 47

Natural Flavors, Inc.

Nutracon Conference 2011

OSF Flavors

Flavors Graphics & Design

Conferences & shows Graphics & Design

Flavors Graphics & Design

In business since 1997, we are a full service flavor manufacturer, specializing in Natural and NOP Certified Organic Flavors. In the fall of 2010, We introduced Certified Fair Trade Vanilla Flavors. Our application group can assist in formulation from concept to scale up. For more information, e-mail inquiry@flavor.com

Nutracon is the premier conference for the health and nutrition industry. Gain an understanding of the impact of “next generation� ingredients, emerging markets, science, trends & regulatory constraints to aid product development.

2011 focuses on four key education areas, March 9-10, 2011, Anaheim, CA , co-located with SupplyExpo. Register at nutraconference.com.

OSF Flavors has expertise in cost effective flavors for all natural beverages. Specialties include fruit flavors, vanillas, chocolates, and more for juices, teas, coffee, nutritional, and organic beverages. We offer masking agents for supplemented drinks. Flavors are available as liquids, emulsions, or powders. Kosher, Halal, and organic certified flavors available.

Organic, Kosher, Private label available

Organic, Kosher, Export ready

NUTRITIONAL PRODUCTS INTERNATIONAL, INC. Consulting & Marketing Graphics & Design

Osio International, Inc.

Natural Standard offers consulting services including Health Maintenance Claim Support, Safety/Efficacy Reports, and Regulatory Compliance.

We provide blinded peer reviewed, evidence-based information on dietary supplements, functional foods, and complementary practices (modalities), and more.

Nutritional Products International Inc. was founded to satisfy a growing need for quality sales and total marketing. We assist product developers and manufacturers seeking distribution in the US. NPI a world-class team of experts; will promote and sell your products into health food distributors, natural health outlets, grocery chains, drug chains, convenience stores, warehouse clubs, mass merchandisers, international distributors, beverage distributors, online retailers, and the military.

We provide high quality materials for packaging applications including shrink sleeve labels, roll fed glue applied OPP labels for beverage and food applications, cold/heat seal roll film, bar wraps and lidding applications, high barrier PET, OPP and Nylon packaging films for bags and pouches.

Organic, Kosher, Private label available

Woman owned

NATUREX

NVE Pharmaceuticals

Overnight Labels, Inc.

Ingredients Graphics & Design

Contract Packing & Bottling Graphics & Design

Packaging & labels Graphics & Design

Organic, Fair Trade, Kosher, Export ready Natural Standard Research Collaboration Research & Regulatory Compliance Graphics & Design

We manufacture natural specialty ingredients for the Food & Beverage, Nutrition & Health and Personal Care industries. Headquartered in France, Naturex has 11 production units located in Europe the United States, Brazil, Australia and Morocco. In addition, the group has several sales offices worldwide.

Organic, Kosher

NVE's 250,000 sq. ft. production facility is ready to handle any of your product needs, from carbonated 8.4 oz. cold filled energy drinks and sodas, to 2 oz through 10 oz energy, vitamin and relaxation shots. Contact Walter Orcutt, Executive Vice President, to find out how you can save money and get your product fast on your next production run!

Organic, Kosher, Private label available

Packaging & labels Graphics & Design

Diversity owned

We specialize in customprinted shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, pressure & non pressure-sensitive labels, rotary silkscreen & cold foil for a variety of industries, including nutraceutical, pharmaceutical, food, beverage, and more. Overnight Labels ensures the highest quality standards.

Organic, Kosher, Private label available

Nordon/Cooler Solutions

OnTrak Software

Owens Illinois, Inc

Racks & Coolers Graphics & Design

Software & Technology Graphics & Design

Packaging & labels Graphics & Design

Nordon/CSI stocks a full array of widely recognized glass door merchandisers for commercial use. We gladly customize everything to create a one stop point of contact for coolers, marketing campaigns, distribution, placement, energy saving initiatives and overall support of your branded product. Ask us about total asset management.

We are the only provider of Web-based, software solutions to help wholesale beer, wine and spirits distributors improve their sales of alcohol beverages through the management, control and measurement of Marketing at-Retail materials, including: custom, temporary and permanent signs and displays, beverage menus and beverage samples.

Organic, Kosher, Private label available

Organic, Kosher, Private label available

48 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

The leading producer of glass containers, with 19 manufacturing operations located in the U.S. and Canada. The glass container lines span a range of shapes and sizes for food, beer, wine, spirits and other non-alcoholic beverages.

O-I is committed to being a performance-driven, customer -focused organization, providing the best packaging solutions.

Organic, Kosher, Private label available

P.L. Thomas

Peak Bottling LLC

Phoenix Technologies International LLC

Ingredients Graphics & Design

Contract Packing & Bottling Graphics & Design

Manufacturer of recycled PET Graphics & Design

PLT offers natural, science based botanical extracts for a wide range of health conditions, extend shelf life, natural colors and flavors. Sustained energy, heart health, mood, beauty from within and more.

Call us for ideas on formulations. We look forward to working with you!

Organic, Fair Trade, Kosher

We are a Pilot run friendly; Glass, PET, and HDPE capable contract manufacture of juices, dressings, teas, energy drinks, etc for the Intermountain and West Coast. Our state of the art facility includes high speed FOGG filler at 300+ bottles per minute. And our ACASI filler can fill up to 2 million bottles per month. Poly Pak as well as corrugate packaging capabilities.

Phoenix Technologies is a global leader in recycled rPET manufacturing. The company produces clean, consistent and high-grade rPET resin pellets from post consumer recycled plastic flake shipped from all over the world. As the foremost manufacturer of rPET, Phoenix sets standards for quality, technology, service and value. Phoenix Technologies is a member of Plastic Technologies, Inc., Holland, OH family of companies.

Organic, Kosher, Private label available

Organic, Kosher, Private label available Palace Street Foods

Performance Packaging of Nevada

Plastic Technologies, Inc.

Private label Graphics & Design

Packaging & labels Graphics & Design

Consulting & Marketing Graphics & Design

Beverage Plant:Private Label and contract packaging.Isotonic Sports Drink, Flavored Water, Enhanced Water,and Tea, processed and packaged.Dairy Plant:Milk,Juice,Ice Cream,and Fruit Drinks processed and packaged.

Modern manufacturing facilities and dedication to customer service assures you receive a positive buying experience. With several packaging options including: Laminations, retort packaging, Rollstock, bags, pouches, shrink sleeves. High quality labels: Pressure sensitive, paper, laminated, foil, embossed. Several packaging options: Folding cartons, display boxes, tins, POP displays and re-usable grocery bags.

Plastic Technologies, Inc. (PTI) is recognized worldwide as the preferred source for preform and package design, package development, rapid prototyping, pre-production prototyping, and material evaluation engineering for the plastic packaging industry.

Private label available

Organic, Kosher, Private label available

Private label available Parkside Beverage

PHARMACHEM Laboratories, Inc.

Preform Technologies LLC

Product Development Graphics & Design

Ingredients Contract Packing & Bottling, Flavors, Private label

Preform Manufacturer Graphics & Design

PRODUCT DEVELOPMENT Liquid and Dry Custom Beverage Formulations Nutritional Panel Development Bottling Facility Sourcing Managing Technical Accuracy of Bottling and Production OPERATIONAL SUPPORT & CONSULTING Business Plan Development Organization and Management of Finished Product Productions * Flexible rates. All projects considered. * The final formulation is YOURS forever!

Woman owned

We are a family of companies with 10 manufacturing facilities in the USA offering a variety of ingredient, product & process solutions. We process & supply single and multi-ingredient systems including vitamins, minerals, botanicals and soluble premixes. We also produce your turnkey RTD and powder instantized beverages.

The company is a niche manufacturing operation providing injection, reheat stretch blow and extrusion blow molding for challenging plastic container applications. Preform Technologies’ is also known for its quick mold changes, custom resin blends and preform library.

Organic, Kosher, Private label available

Organic, Fair Trade, Kosher, Private label available, Export ready Partnership Capital Growth

Premium Ingredients International

Financial & Legal Graphics & Design

PHOENIX PACKAGING INTERNATIONAL CORP Packaging & labels Graphics & Design

We are advisors and investors in healthy, active and sustainable living businesses. Our advisory practice provides investment banking services to healthy branded food & beverage companies. Past beverage clients include Cytosport (Muscle Milk), Evolution Fresh, Sambazon and Adina.

Phoenix specializes in unique and customized packaging solutions. We supply bottles in Glass, Plastic, Aluminum and Ceramic for all types of beverages. Caps, closures, crowns and corks can all be tailored to your needs.

Organic, Kosher, Private label available

Fair Trade, Export ready

Premium Ingredients is your connection to highquality ingredients, flavors, and individualized value-added solutions.

Our full-service R&D lab, particle-size-reduction facility and robust regulatory department provide the technological support you need to formulate successful new products or enhance existing ones. Get exactly what you need, supported by best-in-class customer service.

Ingredients Flavors

Organic, Fair Trade, Kosher, Export ready JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 49

Presence From Innovation, LLC

Racks Incorporated

Scalewatcher North America

POS; POP; & Merchandising Graphics & Design

POS; POP; & Merchandising Racks & Coolers

We develop rewarding customer relationships by providing unparalleled merchandising products and solutions. We provide innovative products, expert design standards, accelerated and flawless product development. We are committed to providing sustainable customer value through continuous improvement. Our leadership is committed to delivering profitable growth, liquidity and shareholder value.

We are the largest manufacturer of custom beverage displays in the United States. We specialize in wire, sheet metal and tubing but also incorporate wood and plastic elements as well as our in house graphic capabilities. Let us make a free sample display for you to demonstrate our commitment to your marketing effort.

Water Treatment Filling & Bottling Equipment, Laboratory, Racks & Coolers

Private label available, Woman owned

Scalewatcher North America manufactures water treatment devices to remove scale for clear, clean, natural water without the use of chemicals or salts. Cuts downtime and maintenance costs.

Organic, Kosher, Private label available

Organic, Kosher, Private label available

Primera Technology, Inc.

Rexam Closures

Scholle Packaging

Packaging & labels Graphics & Design

Packaging & labels Graphics & Design

Packaging & labels Graphics & Design

Primera Technology is a leading manufacturer of specialty printers including the short-run LX400 and LX900 Color Label Printers and the larger capacity CX1200 Digital Color Label Press and FX1200 Digital Finishing System. Primera also produces the AP362 Label Applicator, perfect for semi-automatic labeling of bottles and other cylindrical containers.

Manufacturer of beverage closures: Flex-Loc Jr.: light-weight, tamper-evident, 1881 finish for carbonated soft drinks; EasySeal and Widemouth Plastop: non-carbonated hot, cold and low-acid aseptic fill products. Closures for still and pressurized waters, isotonics and mineral water. Light-weight options, tamper-evident, compression and injection molded closures available.

Scholle Packaging, the Pioneer of Bag-in-Box, manufactures packaging for retail, foodservice and industrial products. Scholle’s high-barrier films and smart dispensing options provide easy-to-use solutions that reduce product waste, boost speedof-service, increase food safety while reducing environmental damage. The result is economicallycompetitive packaging that adds maximum value to customers we serve.

Organic, Kosher, Private label available

Kosher, Export ready

Organic, Kosher, Private label available Prism Visual Software Inc

RFI Ingredients

Sensient Flavors LLC

Software & Technology Graphics & Design

Ingredients Graphics & Design

Flavors Graphics & Design

RFI Ingredients is a manufacturer of innovative natural ingredients for the food, functional food and dietary supplement industries.

RFI specializes in the supply of quality ingredients (including certified-organic) and proprietary formulations, building on its global partnerships and in-house applications laboratory.

Sensient provides industry-leading flavor systems for the beverage market. Our extensive portfolio includes berry, citrus, tropical, coffee and tea, and vanilla and chocolate flavors. We use these flavor systems to create solutions for various segments, including carbonated, sports, energy, juice, flavored and enhanced waters, coffee and tea, and alcoholic beverages.

MiniMate integrates with legacy accounting and route systems or can be deployed with Prism's desktop route solution, ServQuest. ServQuest is a full-featured operations software with inbound and outbound call centers, route schedules, GIS components, equipment tracking and more.

Organic, Kosher, Private label available

Woman owned

Organic, Fair Trade, Kosher, Private label available, Export ready

Purac America, Inc

S&D Coffee, Inc.

Sensient Food Colors

Ingredients Graphics & Design

Ingredients Graphics & Design

Colorants Graphics & Design

Purac provides highquality ingredients that are used in the beverage industry serving a broad range of functions: pH regulation, acidification, mineral fortification, flavor enhancement and masking. Purac carries a variety of minerals that are neutral, highly soluble and bio-absorbable that easily create nutritious beverages to please the healthy consumer.

S&D Coffee’s Food Innovation & Ingredients Division creates customized extracts and flavors supported by turn-key, personal service. We are vertically integrated from the source to your door, which means uninterrupted access to the broadest selection of raw materials while ensuring price stability and optimal product quality.

Sensient Food Colors is defining the future of the food and beverage industry through superior color, advanced science, premium capabilities, creative formulations, and extraordinary insight into what defines and protects brands. Our color expertise delivers natural color solutions that are preservative-free, stable, safe and secure.

Organic, Fair Trade, Kosher, Private label available, Export ready

Organic, Kosher

Organic, Kosher 50 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

Sensus, LLC

SleeveCo, Inc.

StarPet Inc.

Ingredients Graphics & Design

Packaging & labels Graphics & Design

Packaging Resin Supplier Packaging & labels

Sensus produces the highest quality Flavor Essences, Concentrates and Extracts used in the beverage and flavor industries. Sensus achieves superior quality products through a unique state-of-the-art extraction technology that minimizes flavor loss. Sensus offers complete flavor product lines for tea, coffee, herbs, vegetables and botanicals.

SleeveCo prints and converts high-impact, reliable, shrink sleeve and stretch sleeve labels. We provide industry-best speed to market, order flexibility, in-house plate making and cylinder engraving, and dedicated field technical service. Award-winning, DuPont-certified graphics professionals expertly deliver a product's visually-dynamic message. We manufacture affordable stretch sleeve application equipment to order.

StarPet Inc., Asheboro, NC and AlphaPet Inc.,Decatur, AL (both wholly owned subsidiaries of Indorama Ventures) offer PET resins for the packaging industry under the brand name Preformance(R).

Resins offered include CSD, Water, Hotfill, Custom Containers, etc. Please contact (336)672-0101 x 336 for further details.

Organic, Fair Trade, Kosher, Private label available, Export ready

Private label available, Export ready

Organic, Kosher, Private label available

Sethness Greenleaf Flavors

Smart Packaging Systems

Stauber Performance Ingredients, Inc.

Flavors Graphics & Design

Transport Packaging Packaging & labels , POS; POP; & Merchandising

Ingredients Flavors

Sethness Greenleaf has over a century of experience creating flavors for all beverage categories.

Our creative flavorists and fully staffed application group will work with you to create flavors and clouding agents for your drink

“Offer our customers sustainable design, packaging, and baling alternatives, developing the most innovating and functional comprehensive solutions in the market that conform to the SDS® Ready principle (Ready for Shipment, Display and Sell) "

Since 1969 Stauber has been a bulk ingredient supplier to processors, formulators and marketers of nutritional, food, beverage, cosmetic, flavor and other products. We specialize in Minerals, Amino Acids, Flavors, Green Foods, Herbs & Extracts, Joint-Relief, Energy & Weight Loss, Sweeteners, Acidulants, Vitamins and other specialty ingredients

Export ready

Organic, Kosher

SG Beverage Solutions Incorporated

Spectrum Label Corporation

Steinhauser Inc.

Racks & Coolers Graphics & Design

Packaging & labels Graphics & Design

Brokers & Agents Graphics & Design

We provide SUPERIOR Quality Refrigerated Coolers to the beverage industry at very REASONABLE PRICES. We are leaders in product development to ensure that our customers are buying the most Energy-Efficient & Maintenance-Free Coolers possible. We also print and apply graphics making us a “one-stop shop” for our customers !

Spectrum is a minority owned award winning flexographic printer of labels and flexible packaging for various industries: food, beverage, health and beauty, pharmaceutical for over forty years. We have seven presses and the capability to print water base flexo, UV flexo, silk screen printing, foil stamping, embossing and laminating.

Manufacturers and Traders of Organic and Conventional Fruit Juice Concentrates and Purees

Kosher, Export ready

Organic, Kosher

Diversity owned

Woman owned Shanghai Freemen

St. Onge Company

Stiebs

Ingredients Graphics & Design

Logistics & warehousing Graphics & Design

Ingredients Graphics & Design

With over $60 million in sales, Shanghai Freemen is a leading supplier of ingredients, including stevia, inositol, taurine, caffeine and vitamins, providing cost-effective sourcing solutions. Shanghai Freemen has its sales and customer support in the U.S., and warehouses on the East and West coasts, and in the Midwest and Canada.

Our engineering services include; facility sizing, pick area layout, storage technology recommendation, storage utilization improvements, facility consolidations, “Greenfield” designs, warehouse process improvements, automated case picking and storage systems, time studies and staffing calculations.

Organic, Kosher, Private label available

Organic, Kosher, Private label available

Stiebs is devoted to sourcing, processing and delivering the world's finest plantbased products. We strive to meet our company motto, Nature Elevated, by procuring the world's finest ingredients for health and wellness based products and processing them in the cleanest, purest, most flavorful and functional way possible, using the latest technology available.

Organic, Kosher, Private label available, Export ready JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 51

SunOpta Consumer Products Solutions

T.H.E.M.

The NutraSweet Company

Private label Graphics & Design

Stick Pack/Contract Packaging Graphics & Design

Ingredients Graphics & Design

The SunOpta Consumer Products Solutions can assist retailers expand their brands and product lines into natural and organic foods. Our vertically integrated services are designed to handle all the steps required to launch a new product.

Organic, Fair Trade, Kosher, Private label available, Export ready

T.H.E.M. has experience and expertise in a wide range of product applications across many diverse market segments.

Working with Sanko Machinery Co.; T.H.E.M. offers marketers affordable and rapid access to complete, flexible packaging solutions. We’ve helped put leading brands in single-serve packaging for beverage products and a wide range of applications.

The NutraSweet Company, headquartered in Chicago, stands alone in its ability to provide customers with a full value portfolio including superior quality products, unrivaled technical, R & D and regulatory support, competitive pricing and an experienced management team.

Kosher

Kosher, Export ready SupplyExpo 2011

Tap The Cap, INC.

The RB Dwyer Group

Conferences & shows Graphics & Design

Private label Graphics & Design

Packaging & labels Graphics & Design

SupplyExpo showcases new ingredients, technologies, applications and services for healthy beverage-and-food, dietary supplement/ bioactive and nutricosmetic markets. The tradeshow creates opportunities for your company to get ahead in the global supply market, March 11-13, 2011 in Anaheim, CA, co-located with Natural Products Expo West & the Nutracon conference.

We created a universal patented dispensing cap that will fit on virtually every 26mm and 28mm water bottle. We can fill, package, and private label for your company. Keep your ingredient fresh and potent.

The RB Dwyer Group is a converter & printer of heat shrink PVC, PETG, OPS & PLA films used for shrink labels, tamper-evident bands & preforms.Our stateof-the-art print technology includes Offset, Digital & Flexo up to 10 colors.Our IVCO Offset is the widest web offset in the industry.

Organic, Kosher, Private label available

Organic, Kosher, Private label available

Organic, Kosher, Private label available SweetLeaf Stevia

Taste of Atlanta

Tradin Organics USA, Inc.

Ingredients Graphics & Design

Festival Graphics & Design

Ingredients Graphics & Design

SweetLeaf Stevia is a GRAS sweetener extract processed only with high grade stevia leaves with no chemicals. It has an award winning taste profile and superior solubility.It is completely natural and is currently organic compliant but soon we will have a certified organic version as well.

Atlanta's Premier Food + Wine + Beer + Cocktail Festival. More than 80 of Atlanta's favorite restaurants showcase their delectable tastes to 45,000 foodies over 2 days. VIP Tasting Tent highlights wine and beer tastings and the Atlanta Barcraft Competition. Amazing opportunity for you to sample and showcase your products to upscale audience in a TOP 10 US market.

We are a leading manufacturer, importer and exporter of natural and certified organic industrial products including fruit juices, juice concentrates and purees, coffee, cocoa, and sweeteners with extensive strategic global sourcing and supply capabilities from operations around the world.

Organic, Kosher, Export ready, Woman owned

Organic, Fair Trade, Kosher

Woman owned Symrise

The Drink Ink

Twang Partner's, LTD.

Ingredients Graphics & Design

Private label Graphics & Design

Flavors Ingredients , Private label

We are a global supplier of fragrances and flavorings with sales that place the company among the top four in the international flavors and fragrances market. Symrise is represented in over 35 countries and is used by manufacturers of perfumes, cosmetics and foods, our products are an inseparable part of daily life.

The Drink Ink is the number one custom and private label beverage source with no minimum orders. We offer a onestop shop for all of your custom and private label beverage needs ranging from energy drinks, energy shots, and sodas, to custom barrels, coolers and refrigerators.

Fair Trade, Kosher, Private label available, Export ready 52 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

Kosher, Private label available, Export ready

Twang Partners, LTD is a privately held San Antonio based company dedicated to making the most fabulous flavored salts and sugar in the world!

Private label available

United Packaging Group, LLC

Vegetable Juices, Inc

World Tea Expo

Contract Packing & Bottling Graphics & Design

Ingredients Graphics & Design

Conferences & shows Graphics & Design

Contract Manufacture in the Hub of Southern California, specializing in Cold Fill Beverages (Carb/Non-Carb) and Bottled Water. Capabilities include PET Filling of CSD products, Blended/Batched products, Spring & Artesian Water Sources, Turn Key Alkaline Water Formulas. 50 State Certified for Bottled Water. Tier One, High Speed Equipment.

Vegetable Juice's line of Essentia vegetable juice concentrates and specialty fruit juice concentrates are specially processed to enhance compatibility with all beverages, as well as maintain naturally occurring nutrients. We can provide customized blends and unitized packaging to better operationally integrate with your systems.

Enhancing foods for over 70 years.

The premier event for specialty tea and related products. Dedicated to creating a vibrant tea community, World Tea Expo is the largest trade show in the world for tea; it’s the three days each year when industry professionals unveil new products, optimize merchandise, gain extensive product knowledge and network with peers.

Kosher, Private label available, Export ready

Organic, Kosher, Export ready, Woman owned

US Beverage Manufacturing

Veriplas Containers

WS Packaging Group

Contract Packing & Bottling Graphics & Design

Packaging & labels Graphics & Design

Packaging & labels Graphics & Design

USBM offers a turn-key solution for a new beverage concept or an already existing formula. We assist customers by creating specialized beverages, assisting with packaging design, and producing a finished product. Other services include consulting, sales and marketing assistance, and logistics. Your one stop shop for your beverage needs!

Veriplas Containers is your reliable source for PET beverage containers. We have over 21 house moulds and welcome custom projects. Mixed loads shipped with reasonable lead times are our specialty. We are leaders in the use of recycled PET content in our preforms and bottles.

WS Packaging can be your single source solution.

Our extensive printing techniques, complex constructions, innovative materials, and wide variety of finishing and packaging systems will propel your brand to the next level. You can also rely on us for all your logistical labeling needs for tracking, shipping, and receiving.

Organic, Kosher, Private label available, Export ready

Organic, Kosher, Private label available

Organic, Fair Trade, Kosher, Private label available, Export ready, Woman owned, Diversity owned

Private label available

Varni Brothers Corp./7up Modesto

western computer

Zenith International Ltd

Contract Packing & Bottling Graphics & Design

Software & Technology Graphics & Design

Consulting & Marketing Financial & Legal , Market data & reports , Product Development

Varni Brothers 7up Bottling Company in Modesto,California is a state of the art beverage facility that has one of the most versatile size and packaging line-ups in the United States. The production capability consists of two bottling lines (carbonated and still) and two canning lines (187ml, 8oz, 8.4oz,12oz, 12oz sleek, 16oz, 24oz).

Fair Trade, Kosher, Private label available, Export ready

Western Computer is a microsoft gold partner, one of only 12 partners certified by amr research for microsoft competent to provide solutions for the distribution industry.

We are located in major cities in the united states and Canada. We have many clients in the beverage industry.

Organic, Kosher, Private label available

Zenith International provides a full range of consulting and strategic advisory services to the beverage industry including:Market Data & Trend AnalysisCommercial consultingMerger, Acquisition & Divestiture servicesBusiness ValuationsDue Diligence support Organic, Kosher, Private label available

Vedeqsa Inc.

WILD Flavors, Inc.

Zumbiel Packaging

Ingredients Graphics & Design

Flavors Graphics & Design

Packaging & labels Graphics & Design

Vedeqsa Inc, a subsidiary company of Lamirsa, is focused on food/beverage additives and ingredients.

The active ingredient used for beverage preservation in our products is Lauric Arginate™, which is FDA approved. Lauric Arginate™ shows a high antimicrobial efficacy against a wide range of microorganisms of concern for the industry.

WILD Flavors, Inc. is the fastest-growing company of its kind in North America thanks to our commitment to providing unsurpassed quality and consistency, innovative technology, responsive service, and of course – great taste. "We Create Great Taste" is more than a motto for WILD, it's a literal interpretation of what we do every day.

Zumbiel Packaging is a 167 year old, family-owned company that manufactures sustainable paperboard packaging for the beverage industry. Zumbiel is located in Hebron, Kentucky.

Organic, Kosher, Private label available

Organic, Kosher, Private label available

Organic, Kosher, Private label available JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 53

COMPANY CONTACT INFORMATION COMPANY NAME

CONTACT NAME

ADDRESS

CITY

3 Strikes Activation

Alison Kaufman

1127 High Ridge Rd, Ste. 125

Stamford

STATE

ZIP CODE

PHONE NUMBER

WEBSITE

CT

06903

203-858-2363

www.insta-win.com

80 And Go Growth Advisors

John Craig

23 Green Hill Road

Goldens Bridge

NY

10526

914-218-8002

www.80andgo.com

A. Holliday & Company Inc.

Christine Renken

4141 Yonge St., Ste. 301

Toronto

ON

M2P 2A8

416-225-2217

www.teacoff.com

abelei flavors

Troy Gooding

194 Alder Drive

North Aurora

IL

60542

630-859-1410

www.abelei.com

ADM/Matsutani, LLC.

Yutaka Miyamoto

500 Park Blvd., Ste. 1240

Itasca

IL

60143

630-250-8720

www.fibersol2.com

AGR International, Inc.

David Dineff

615 Whitestown Road

Butler

PA

16001

724-482-2163

www.agrintl.com

Alcrea Health

Jessica Mingo

112 Technology Drive

Pittsburgh

PA

15275

412-722-0314

www.alcrea-health.com

Allen Flavors, Inc.

Joe Moran

23 Progress St.

Edison

NJ

08820

908-561-5995

www.allenflavors.com

Ampac

Sal Pellingra

12025 Tricon Road

Cincinnati

OH

45246

800-543-7030

www.ampaconline.com

AnMar International Ltd.

John Blanco

540 Barnum Avenue

Bridgeport

CT

06608

203-336-8330

www.anmarinternational.com

Arcadia Farms, Inc.

Tom Stark

34 Arcadia Farms Rd.

Arden

NC

28704

479-464-0701

arcadiafarms.com

ATC Group

Taylor Samuel

3235 Industry Drive, Ste. C

North Charleston

SC

29418

800-905-4768

www.atcgroup.net

Axiom Foods

David Janow

12100 Wilshire Blvd., Ste. 800

Los Angeles

CA

90025

310-264-2606

www.axiomfoods.com

Baker-Titan Adhesives

Jeffrey Zelman

25 Lake Street

Paterson

NJ

07501

973-225-1070

www.Baker-Titan.com

Ball Corporation

Dan Vorlage

9300 W 108th Circle

Westminster

CO

80021

303-460-5350

www.ball.com

BASF SE

Ute Oberm端ller-Jevic, Ph.D.

Nutrition & Health

67117 Limburgerhof

DE

Beck Flavors, Inc

Lisa Taake

4710 Interstate Drive, Ste. L

Cincinnati

OH

+40 621 60 28711 45246

618-799-9594 877-771-5184

Belacon

Randy Freeman

225 East Robinson St., Ste. 545

Orlando

FL

32801

Bemis PPD

Pamela Wools

1350 N Fruitridge Ave

Terre Haute

IN

47804

Bettaway

Lisa Delgado

110 Sylvania Place

South Plainfield

NJ

07080

www.nutrition.basf.com www.BeckFlavors.net Belacon.net bemisppd.com

800-795-7255

Bettaway.com

Beverage House Inc.

Robbin McCool

400 Highpoint Road

Cartersville

GA

30102

770-387-0451

www.beveragehouse.com

BevForce

Josh Wand

393 Broadway, 3rd Floor

NY

NY

10013

212-315-2698

www.bevforce.com

Bioenergy Life Science, Inc.

Kathy Lund

13840 Johnson St NE

Minneapolis

MN

55304

763-757-0032

bioenergyribose.com

BLM Consulting

Larry D. Walker

2000 Sandy Ln Bldg C

Dallas

TX

75220

800-280-9367

www.blm-consulting.com

Blue Pacific Flavors

Roya Sayyah

1354 S. Marion Court

City of Industry

CA

91745

626-934-0099

www.bluepacificflavors.com

PO Box 1223

Mill Valley

CA

94942

415-571-8187

www.bornfromcorninc.com

Brook & Whittle Ltd

Scott Stewart

260 Branford Rd.

North Branford

CT

06471

203-483-5602

brookandwhittle.com

Caffe Del Mar

Paul Taparauskas

1221 Via Mil Cumbres

Solana Beach

CA

92075

800-222-5005

www.caffedelmar.com

BornFromCorn.com

California Aseptic Bevs., LLC

Jeff McClelland

10220 Poplar Avenue

Fontana

CA

92337

909-356-5100

www.caasepticbev.com

Caravan Ingredients

Keith Clemens

7905 Quivira Rd

Lenexa

KS

66215

800-669-4092

www.caravaningredients.com

Cargill

Tom Lindberg

15407 McGinty Rd W, MS 110

Wayzata

MN

55391

866-456-8872

www.cargill.com/food/health

Castle Co-Packers

Brian Dworkin

204 Schreiber Industrial Park

New Kensington

PA

15068

723-339-4040

www.castlecopackers.com

Century Foods International

Kate Stueber

400 Century Court

Sparta

WI

54656

800-269-1901

www.centuryfoods.com

Chemi Nutra

Chase Hagerman

4463 White Bear Parkway, Ste. 105

White Bear Lake

MN

55110

866-907-0400

cheminutra.com

Christie Communications, Inc.

Gillian Christie

800 Garden St., Ste. B

Santa Barbara

CA

93101

805-969-3744

www.christiecomm.com

Ciranda, Inc

Jenelle Ludwig

221 Vine Street

Hudson

WI

54016

715-386-1737

www.ciranda.com

Citromax Flavors

Elaine Kellman-Grosinger

444 Washington Avenue

Carlstadt

NJ

07072

201-933-8405

www.citromaxflavors.com

Citrus and Allied Essences, Ltd.

Arthur Curran

3000 Marcus Ave, Ste. 3E11

Lake Success

NY

11042

516-354-1200

www.citrusandallied.com

CL&D Graphics, Inc.

Emily Fobian

1101 West 2nd Street

Oconomowoc

WI

53066

800-777-1114

www.cldgraphics.com

Closure Systems International

Tabetha Walker-Smith

6625 Network Way, Ste. 200

Indianapolis

IN

46278

317-390-5000

csiclosures.com

Cognis Nutrition & Health

Scott Bacjman

5325 S. 9th Avenue

LaGrange

IL

60525

708-579-6188

www.cognis.com

Comax Flavors

Catherine Armstrong

130 Baylis Road

Melville

NY

11747

631-249-0505

comaxflavors.com

Communikay Graphics

Becky Krantz

1109 Hwy 35 Bypass

Alvin

TX

77512

281-331-1966

www.communikay.com

Complex Beverage, LLC.

Eddy Antoine

8875 Hidden River Pkw, Ste. 300

Tampa

FL

33637

813-451-5958

www.complexbeverage.com

Consult-Us LLC

Deirdre Piggott

405 Illinois Ave., Ste. 2A

St Charles

IL

60174

630-770-2639

www.consult-us.com

Corbi Plastics, LLC

Teresa D. Dodd

5250 E. Terrace Dr., Ste. 106

Madison

WI

53718

608-852-8840

www.corbiplastics.com

Corn Products International

Paul Bratley

5 Westbrook Corporate Center

Westchester

IL

60154

708-551-2600

www.cornproductsus.com

Corporate Packaging, Inc.

Craig Johnson

12930 Alondra Blvd.

Cerritos

CA

90703

562-404-2300

www.corporatepackaging.us

Coyote Logistics

Chris Pickett

191 E. Deerpath Rd.

Lake Forest

IL

60045

847-235-8241

www.coyotelogistics.com

CP Kelco

Jane Schulenburg

1000 Parkwood Circle, Ste. 1000

Atlanta

GA

30339

678-247-7413

www.cpkelco.com

54 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

COMPANY NAME

CONTACT NAME

ADDRESS

CITY

Creekside Springs, LLC

Dave Carlson

667 Merchant Street

Ambridge

STATE

ZIP CODE

PHONE NUMBER

WEBSITE

PA

15003

724-266-9000

www.creeksidesprings.com

Crystal Cooler

Laurence Langrell

12234 Florence Avenue

Santa Fe Springs

CA

90670

562-941-6368

www.crystalcooler.com

Cyvex Nutrition, Inc.

Matt Phillips

1851 Kaiser Ave

Irvine

CA

92614

949-622-9030

www.cyvex.com

D.D. Williamson

Campbell Barnum

1901 Payne Street

Louisville

KY

40206

502-895-2438

www.ddwilliamson.com

Daesang America

Kevin Somerville

1 University Plaza, Ste. 505

Hackensack

NJ

07601

302-235-7260

www.daesangamerica.com

Danisco USA Inc.

Simon Walley

Four New Century Parkway

New Century

KS

66031

913-764-8100

www.danisco.com

Daytona Flexible Packaging, LLC

Klaus Liedtke

811 Fentress Court

Daytona Beach

FL

32117

386-852-8529

www.pouchfill.com

Daytona Systems, LLC

Klaus Liedtke

21 Sunshine Blvd.

Ormond Beach

FL

32117

386-671-1550

www.dsystemsllc.com

Deacom, Inc.

Susan

950 West Valley Rd., Ste. 3000

Wayne

PA

19087

610-971-2278

www.deacom.net

3000 E. Harcourt Street

Rancho Dominguez

CA

90221

310-886-9100

www.dexotex.com

Dohler-Milne Aseptics LLC

D. Scott Eckman

804 Bennett St.

Prosser

WA

99350

630-404-0458

www.doehler-milne.com

DS Waters of America, Inc.

Larry Yost

5660 New Northside Dr., Ste. 500

Atlanta

GA

30328

972-384-1537

www.water.com

Dex-O-Tex

DSM Nutritional Products

Gus Castro

45 Waterview Blvd.

Parsippany

NJ

07054

973-257-8357

www.dsm.com

DWS Printing Associates

Andy Staib

89 North Industry Court

Deer Park

NY

11729

631-667-6666

www.dwsprinting.com

EcoFruits

Terry Xanthos

10813 S. River Front Parkway

South Jordan

UT

84095

855-337-8487

www.e-cofruits.com

Encore Fruit Marketing, Inc.

Greg Kaiser

120 West Bonita Ave., Ste. 204

San Dimas

CA

91773

909-394-5640

www.encorefruit.com

English Mountain Spring Water

John L. Burleson

3161 Highway 411

Dandridge

TN

37725

865-509-7007

www.englishmountainh2o.com

330 Sir Francis Drake Blvd., Ste. F

94960

Ethical Naturals, Inc.

Amy McKelvey

Facility Planning, Inc.

Steve Hunter

Finlay Tea Solutions U.S. Inc.

Patrick O'Keefe

23 Vreeland Road Suite 106

San Anselmo

CA

Saint Louis

MO

Florham Park

NJ

07932

415-459-4454

www.ethicalnaturals.com

314-920-3935

www.facility-planning.com

973-805-6100

www.finlayusa.com

First Flavor, Inc.

Jay Minkoff

146 Montgomery Ave., Ste. 100

Bala Cynwyd

PA

19004

610-785-1325

www.FirstFlavor.com

First Fruits Beverage Co.

Jack Tally

211 Washington Ave.

Marion

VA

24354

276-781-7852

www.firstfruitsbeverage.com

3 Industrial Avenue

Mahwah

NJ

07430

201-825-2025

ffs.com

Flavor & Fragrance Specialties Flavor Producers

Janet Guzman

28355 W. Witherspoon Pkwy

Valencia

CA

91355

661-257-3400

www.flavorproducers.com

Flavor Systems Intl., Inc.

Bob Bahoshy

9950 Commerce Park Dr.

Cincinnati

OH

45246

513-870-4900

www.flavorsystems.com

Flavorman

Marty Snyder

809 South 8th Street

Louisville

KY

40203

502-266-7377

Florida Products

Mr Cristobal Jenkins

PO Box 3508

San Jose

CR

1000

+506 2508 8500

Flowdesign

Dan Matauch

200 North Center St.

Northville

MI

48167

248-349-7250

www.flavorman.com www.floridaproducts.net www.flow-design.com

Fluxome, Inc.

Herb Woolf

400 Northampton St., Ste. 600

Easton

PA

18042

484-546-0321

www.fluxome.com

Fort Dearborn Company

Gwen Chapdelaine

1530 Morse Avenue

Elk Grove

IL

60007

847-357-9500

www.fortdearborn.com

Fortitech, Inc.

David Borisenok

2105 Technology Drive

Schenectady

NY

12308

518-372-5155

www.fortitech.com

Future Perfect Worldwide, Inc.

Michael G. Levine

3315 Berkmar Dr., Ste. 2A

Charlottesville

VA

22901

434-220-1000

www.futureperfectworldwide.com

GEAR'N UP

Bill Houlihan

8201 Shaffer Parkway, Ste. A

Littleton

CO

80127

877-626-9494

gear-n-up.com

Givaudan Flavors

Jeff Peppet

1199 Edison Drive

Cincinnati

OH

45216

513-948-8000

www.givaudan.com

Glanbia Nutritionals

Eric Borchardt

5951 McKee Rd., Ste. 201

Fitchburg

WI

53719

608-316-8500

www.glanbianutritionals.com

Glanbia Nutritionals (NA), Inc.

Thomas Monroe

5927 Geiger Court

Carlsbad

CA

92008

760-438-0089

www.glanbianutritionals.com

GMP Laboratories of America, Inc.

Suhail Ishaq

2931 E. La Jolla Street

Anaheim

CA

92806

714-630-2GMP

www.gmaplabs.com

GNT USA, Inc.

Jeannette O'Brien

660 White Plains Road

Tarrytown

NY

10591

914-524-0600

www.gntusa.com

Greenberg Traurig LLP

Justin Prochnow

1200 17th St., Ste. 2400

Denver

CO

80202

303-572-6562

www.gtlaw.com

GTG Beverages

Jady Conboy

1000 Gamma Dr., Ste. 500

Pittsburgh

PA

15238

412-963-6226

www.gtgbeverages.com

Haelssen & Lyon - Tea Extracts

Andrew McKay

17 Battery Place, Suite 1307

New York

NY

10004

908-766-0440

www.Haelssen-Lyon.com

Hagelin Flavor Technologies

Lou Croce

6231 Gateway Road

Columbus

GA

31909

908-707-4400

www.hagelin.com

Hammer Packaging

Tom Mason

PO Box 22678

Rochester

NY

14692

585-424-3880

www.hammerpackaging.com

HighJump Software

Donny Hunter

6455 City West Pkwy

Eden Prairie

MN

55344

952-563-5072

www.highjump.com

HP Ingredients

Gina Valentino

707 24th Ave. West

Bradenton

FL

34205

877-435-2234

www.hpingredients.com

Hudson Tea Company

George Hartnett

4160 Meramec St.

Saint Louis

MO

63116

314-771-8339

www.hudsonteacompany.com

IFP, Inc.

Greg Baustert

2125 Airport Drive

Faribault

MN

55021

800-997-4437

www.ifpinc.biz

Impact Menu Systems

Josh Thomaselli

2600 Lockheed Way

Carson City

NV

89706

800-321-8105

www.impactmenusystems.com

JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 55

COMPANY CONTACT INFORMATION (continued) COMPANY NAME

CONTACT NAME

ADDRESS

CITY

Ingretech, LLC

Bill Murphy

12 Alison Court

Prospect

STATE

ZIP CODE

PHONE NUMBER

WEBSITE

CT

06712

203-758-3355

ingretech.us

Inland Label

Scott May

2009 West Ave. South

La Crosse

WI

54601

608-788-5800

www.inlandlabel.com

InnoMark, Inc.

Nathan Hench

982 E. Factory Drive

St. George

UT

84790

435-627-8464

innomarkinc.com

Innovative Labeling Solutions

Eric Knop

4000 Hamilton-Middletown Rd

Hamilton

OH

45011

888-860-2457

www.ilslabels.com

iTi Tropicals, Inc.

Don Giampetro

30 Gordon Avenue

Lawrenceville

NJ

08648

609-987-0550

www.ititropicals,com

JIAHERB INC

Skipp Silverman

14 Madison Road

Fairfield

NJ

07004

973-439-6869

www.jiaherbinc.com

Kefiplant Inc.

Suzanne Stoeckle

2120 Joseph St-Cyr

Drummondville

QC

J2C 8V6

604-228-7771

www.kefiplant.com

Kemin Food Technologies, Inc.

Ann Rolow

2100 Maury Street

Des Moines

IA

50306

866-253-9579

www.kemin.com

klein bros. fulfillment

Jim Olson

1515 S. Fresno Ave.

Stockton

CA

95206

209-373-2401

kleinbroswhse.com

Langlade Springs LLC

Terry Casey

N2810 Circle Drive

Clintonville

WI

54929

414-801-9317

www.langladesprings.com

Lipid Nutrition BV

Patrick Luchsinger

24708 West Durkee Rd

Channahon

IL

60410

815-730-5244

www.lipidnutrition.com

Logopak Corporation

William Faulkner

PO Box 433

Keene

NH

03431

603-283-0304

www.logopakcorp.com

Lonza Inc.

Thomas Brancato

90 Boroline Road

Allendale

NJ

07401

800-365-8324

www.lonzanutrition.com

Lyons Filter/Mar Cor

John Baumhover

3752 Imperial St., Ste. C

Frederick

CO

80516

303-288-2617

www.lyonsfilter.com

Market Beverage Group, Inc.

Randall Roddy

20930 N. Tatum Blvd. Plaza 110-129

Phoenix

AZ

85050

877-312-1222

www.marketbev.com

Martin Bauer Inc.

Gary Vorsheim

300 Harmon Meadow Blvd., Ste. 510

Secaucus

NJ

07094

201-659-3100

www.martin-bauer-group.us

Mesa Laboratories, Inc.

Nicholas Adriance

12100 W. 6th Avenue

Lakewood

CO

80228

303-987-8000

www.mesalabs.com

Metarom Neotech

Christophe Dugas

4343 Viewridge Ave., Ste. B

San Diego

CA

92123

858-268-4000

www.metaromneotech.com

MobileDemand

Derek Oja

1350 Boyson Road, Suite B

Hiawatha

IA

52233

319-363-4121

www.RuggedTabletPC.com

Monarch Custom Beverages

Larry Williams

2205 Riverston Blvd., Ste. 104

Canton

GA

30114

678-493-7000

monarchcustombeverages.com

906-433-0030

www.amtodd.com

3700 Old Redwood Highway, Ste. 200

Santa Rosa

CA

95403

707-527-0800

mossadams.com

Mooreganics - A.M. Todd

Domenic Luccarelli

Moss Adams, LLP

Mark Rubins

Multi-Flow Industries

Brett Rosenbloom

1434 County Line Road

Huntingdon Valley

PA

19006

215-322-1800

www.multiflow.net

National Starch

Marc Green

10 Finderne Ave

Bridgewatere

NJ

08807

908-685-5555

www.foodinnovation.com

Natural Flavors, Inc.

Jeff Rakity

268 Doremus Avenue

Newark

NJ

07105

973-589-1230

www.flavor.com

Natural Standard

Don Stables Jr

One Davis Square

Somerville

MA

02144

617-591-3341

www.naturalstandard.com

NATUREX

Samuel Menard

375 Huyler Street

South Hackensack

NJ

07606

201-440-5000

www.naturex.com

Nordon/Cooler Solutions

Joe Moffett

1 Cabot Blvd East

Langhorne

PA

19047

800-211-7745

www.nordoninc.net

Nutracon Conference 2011

Penny Andino

1401 Pearl St., Ste. 200

Boulder

CO

80302

303-998-9369

www.nutraconference.com

Nutritional Products Intl., Inc.

Mitch Gould

301 W. Atlantic Ave., Ste. 7-8

Delray Beach

FL

33444

561-544-0719

www.nutricompany.com

NVE Pharmaceuticals

Walter Orcutt

15 Whitehall Road

Andover

NJ

07821

973-601-8484

www.nveusa.com

OnTrak Software

Denis Clark

2943 Riverside Drive

Cincinnati

OH

45226

513-936-4032

www.OnTrakSoftware.com

OSF Flavors

Bill Yaeger

40 Baker Hollow Rd

Windsor

CT

06095

425-822-2182

www.osfflavors.com

Osio International, Inc.

Rick Majewski

2550 East Cerritos Ave.

Anaheim

CA

92806

714-935-9700

www.osiopack.com

Overnight Labels, Inc.

Carrie Houghton

151-15 West Industry Ct.

Deer Park

NY

11729

631-242-4240

www.overnightlabels.com

Owens Illinois, Inc

Paul Tay

One Michael Owens Way

Perrysburg

OH

43551

567-336-7737

www.o-i.com

P.L. Thomas

Paula Nurnberger

119 Headquarters Plaza

Morristown

NJ

07960

973-984-0900

www.plthomas.com

Palace Street Foods

Merlin Winchell

1626 Oak Street

La Crosse

WI

54603

608-793-6083

www.palacestreetfoods.com

Parkside Beverage

Cydney Whitmoyer

PO Box 210

Leesport

PA

19533

610-916-2439

www.parksidebeverage.com

Partnership Capital Growth

Brent Knudsen

One Embarcadero Center, Ste. 3810

San Francisco

CA

94111

415-705-8008

www.pcg-advisors.com

Peak Bottling LLC

Sean Brown

5455 West 11000 North #201

Highland

UT

84003

801-763-9619

bottlewithpeak.com

Performance Packaging

Robert Reinders

6430 Medical Center St. #102

Las Vegas

NV

89148

702-240-3457

www.performance-packaging.com

PHARMACHEM Laboratories, Inc.

Gregory Drew

265 Harrison Avenue

Kearny

NJ

07032

201-719-7405

www.pharmachemlabs.com

Phoenix Packaging Intl., Corp.

Joel B. Miller

847 McCaffrey

Montreal

QC

H4T1N3

514-487-6660

www.phoenixpackaging.com

Phoenix Technologies Intl., LLC

Lori Carson

1098 Fairview Avenue

Bowling Green

OH

43402

419-354-7738

www.phoenixtechnologies.net

Plastic Technologies, Inc.

Ron Puvak

PO BOX 964

Holland

OH

43528

419-867-5400

www.plastictechnologies.com

Preform Technologies, LLC

Ron Puvak

11362 S. Airfield Rd

Swanton

OH

43558

419-825-0432

www.preformtechnologies.com

Premium Ingredients Intl.

Nicole Aurelio

285 E. Fullerton Avenue

Carol Stream

IL

60188

630-868-0300

www.premiumingredients.com

Presence From Innovation, LLC

Don Miller

2290 Ball Drive

Saint Louis

MO

63146

800-325-2823

www.pfinnovation.com

Primera Technology, Inc.

Carla Schoenberg

Two Carlson Parkway North

Plymouth

MN

55447

763-475-6676

www.primeralabel.com

56 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

COMPANY NAME

CONTACT NAME

ADDRESS

CITY

Prism Visual Software Inc

Lynn Keating

1 Sagamore Hill Dr

Port Washington

STATE

ZIP CODE

PHONE NUMBER

WEBSITE

NY

11050

516-944-5920

www.prismvs.com

Purac America, Inc

Eva Dratwa

111 Barclay Boulevard, Ste. 100

Lincolnshire

IL

60069

847-634-6330

www.purac.com

Racks Incorporated

William Schiffman

7684 St. Andrews Ave.

San Diego

CA

92154

619-301-7971

www.racksinc.com

Rexam Closures

Becky Biever

3245 Kansas Road

Evansville

IN

47725

812-867-6671

www.rexam.com

RFI Ingredients

Trisha Devine

300 Corporate Dr., Ste. 14

Blauvelt

NY

10913

845-358-8600

www.rfiingredients.com

S&D Coffee, Inc.

Scott Geringer

300 Concord Parkway South

Concord

NC

28027

800-933-2210

www.sndflavors.com

Scalewatcher North America

Pam McDowell

345 Lincoln St

Oxford

PA

19363

610-932-6888

www.scalewatcher.com

Scholle Packaging

Michael White

200 W. North Ave.

Northlake

IL

60164

708-562-7290

www.scholle.com

Sensient Flavors LLC

Lauren Stevenson

5600 West Raymond Street

Indianapolis

IN

46241

800-445-0073

sensientflavors.com

Sensient Food Colors

Steve Morris

2515 N. Jefferson Ave.

Saint Louis

MO

63106

800-325-8110

www.sensientfoodcolors.com

Sensus, LLC

Paul Harrison

7255 Hamilton Enterprise Park Drive

Hamilton

OH

45011

513-892-7100

www.sensusflavors.com

Sethness Greenleaf Flavors

Thomas Schufreider

1826 N. Lorel Avenue

Chicago

IL

60025

800-621-4549

www.sethnessgreenleaf.com

SG Beverage Solutions, Inc.

Paula Tomkin

2801 NW 55th Court

Ft Lauderdale

FL

33309

954-497-1365

www.sgbeveragesolutions.com

Shanghai Freemen

Erika Tchang

377 Hoes Lane, Ste. 240

Piscataway

NJ

08854

866-732-1940

www.sflifescience.com

SleeveCo, Inc.

Jyl Gryder

103 Lumpkin Campground Rd. N

Dawsonville

GA

30534

706-216-3110

www.sleeveco.com

Smart Packaging Systems

Luis Felipe Rego

2208 Warbler Way

Austin

TX

78735

877-266-6681

www.smartpackagingsystems.com

Spectrum Label Corporation

Jerry Kwok

30803 San Clemente Street

Hayward

CA

94544

510-477-0707

www.spectrumlabel.com

St. Onge Company

Paul Spohn

1400 Williams Road

York

PA

17402

717-505-8010

www.stonge.com

StarPet Inc.

Hussam Awad

801 Pineview Road

Asheboro

NC

27203

336-672-0101

www.indoramaventures.com

Stauber Performance Ingredients, Inc.

Shirley Rozeboom

4120 North Palm Street

Fullerton

CA

92835

888-441-4233

www.stauberusa.com

Steinhauser Inc.

Peter Chakiris

39 Union Ave.

Sudbury

MA

01776

steinhausergroup.de

Stiebs

KC Pomering

11767 Road 27 1/2

Madera

CA

93637

559-661-0031

www.stiebs.com

SunOpta

Chad Hagen

335 Spreckels Dr

Aptos

CA

95003

831-685-6506

www.sunopta.com

SupplyExpo 2011

Penny Andino

1401 Pearl St, Ste. 200

Boulder

CO

80302

303-998-9369

www.supplyexpo.com

SweetLeaf Stevia

Angus Flood

1203 West San Pedro

Gilbert

AX

85233

480-921-1373

www.sweetleaf.com

Symrise

Ian Thurston

300 North Street

Teterboro

NJ

07608

201-288-3200

www.symrise.com

T.H.E.M.

Melyssa Sampieri

5 H Stow Road

Marlton

NJ

08053

856-988-8436

www.them.net

Tap The Cap, INC.

Chris Simonian

4924 Balboa Blvd., Suite 277

Encino

CA

91316

818-472-2311

www.tapthecap.com

Taste of Atlanta

Dale DeSena

6400 Powers Ferry Rd. NW, Ste. 390

Atlanta

GA

30339

404-875-4434

TasteofAtlanta.com

The Drink Ink

Chris Stone

1181 Grier Dr Ste A

Las Vegas

NV

89119

800-364-6483

www.thedrinkink.com

The NutraSweet Company

Brad Meyers

222 Merchandise Mart Plaza, Ste. 936

Chicago

Il

60654

312-873-5000

www.nutrasweet.com

The RB Dwyer Group

Barbara Drillings

105 Maxess Rd, suite N117

Melville

NY

11743

631-830-6210

www.therbdwyergroup.com

Tradin Organics USA, Inc.

Renate Soderstrom

2100 Delaware Ave.

Santa Cruz

CA

95060

831-685-6565

www.tradinorganic.com

Twang Partner's, LTD.

Patrick Trevino

6255 W.T. Montgomery Rd.

San Antonio

TX

78252

210-226-7008

www.twang.com

United Packaging Group, LLC

Mike Dettmers

1601 E. Steel Rd.

Colton

CA

92324

951-340-4400

unitedpackaginggroup.com

US Beverage Manufacturing

Peter

PO Box 4458

San Luis Obispo

CA

93403

661-834-3569

www.usbeveragemanufacturing.com

Varni Brothers Corp.

Anthony J. Varni

400 Hosmer Ave

Modesto

CA

95351

209-521-1777

www.noahswater.com

11 Penn Plaza, Ste. 5105

New York

NY

10001

212-946-4930

www.vedeqsainc.com

Vegetable Juices, Inc

Barry Horne

7400 S Narragansett Ave

Bedford park

IL

60638

708-552-8603

www.vegetable

Veriplas Containers

Speed

6600 Geyer Springs Rd.

Little Rock

AR

72209

501-779-1320

veriplas.com

Vedeqsa Inc.

western computer

Phil Bardos

351 Candelaria Rd

Oxnard

CA

93030

805-581-5020

www.westerncomputer.com

WILD Flavors, Inc.

David Boone

1261 Pacific Avenue

Erlanger

KY

41018

859-342-3600

www.WILDflavors.com

World Tea Expo

Kim Jage

5125 W Oquendo Rd. #16

Las Vegas

NV

89118

702-253-1893

www.worldteaexpo.com

WS Packaging Group

Mark Moorhead

1217 Rabas Street

Algoma

WI

54201

920-487-6344

www.wspackaging.com

Zenith International Ltd

Ross Colbert

30 Old Kings Highway

Darien

CT

06820

203-202-2068

www.zenithinternational.com

Zumbiel Packaging

Tom Zumbiel

2100 Gateway Blvd.

Hebron

KY

41048

513-396-5269

www.zumbiel.com

JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 57

PROMOTIONS, EVENTS, AND SPECIALS FOR THE INDUSTRY

PROMO PARADE

TENNESSEAN WINS CHEERWINE’S ‘LEISURE BUS’ SWEEPSTAKES

BAZI Adds Endorsements

BAZI International, Inc. has signed endorsement contracts that include 2010 professional women’s basketball rookie of the year, Tina Charles and women’s surf prodigy, Anastasia Ashley.

Tina’s decision to partner with BAZI was influenced by the Company’s affiliation with Heart for Africa. Originally from Queens, New York, Tina was a first draft pick for a women’s professional basketball league in the 2010 and won a Gold Medal with team USA and the World Championships.

Anastasia Ashley is the world’s most progressive female surfer in the modern day surfing world, recently becoming the 2010 Pipeline Women’s Pro Champion. A talented prodigy, she went on to win 2 NSSA national titles and rack up an impressive

resume of accolades including being named the “rookie of the year” for the Triple Crown of Surfing and winning the Corona Pro Surf Series. Over the past years, she has garnered much attention for her surfing, but also for her vivacious personality and looks, being featured in many magazines including FHM and Maxim, and TV shows including shows on the MTV network, and Last call with Carson Daly.

“We are very excited to have partnered with two extraordinary and talented athletes,” stated Kevin Sherman, CEO of BAZI. “These women are leaders in their sports, society and are passionate about giving back to their communities which makes them a perfect fit with BAZI.”

Dr Pepper and Lady Antebellum Team Up Dr Pepper has partnered with hit country music group Lady Antebellum to give one lucky fan an unrivaled experience at the 46th Annual Academy of Country Music Awards (ACM Awards) in Las Vegas this April. The winner and a guest will receive a complete country music weekend with tickets to the awards show, passes to the post-awards ACM All-Star Jam and entry to a special Dr Pepper private concert with Lady Antebellum. Now through March 17, fans can enter online at DrPepper.com for their chance to win.

Dr Pepper has supported the Academy of Country Music for more than a decade, and this year has partnered with chart-topping recording group, Lady Antebellum. The group will perform at the Dr Pepper private concert, and will be featured on product packaging, in-store displays and the DrPepper.com website.

58 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011

After traveling to more than 100 retailers and events across the South as part of the “Long Live Leisure Tour,” Cheerwine’s tricked-out VW bus now belongs to Chris Rizzie, one of 400,000 people who entered to win the refurbished “ride.”

The tour kicked off in May 2010 with Cheerwine engaging consumers directly at the various stops, allowing them to check out the refurbished “Leisure Bus” in person and enter the sweepstakes. Cheerwine fans also entered by visiting the soft drink’s Facebook page until the contest closed in October. The winner was selected via random drawing.

Rizzie, a resident of White House, Tenn., which is located in metro Nashville, discovered Cheerwine while vacationing in North Carolina this past summer. After falling in love with the 94-year-old soft drink, Rizzie became a fan online and entered the contest multiple times on Facebook.

The “Leisure Bus” comes equipped with everything the winner will need to enjoy his leisure time, including a fridge stocked full of the soft drink, a flat-screen TV, an Xbox, a surfboard and more. The bus’ exterior features a custom paint job and upholstered interior.

Still a family-owned company, Cheerwine didn’t hire a third-party street team company to manage its “Long Live Leisure Tour.” Instead, the college-age kids of Cheerwine employees drove the vehicle and sampled at the various stops.

• Best New Shot • Best Relaxation Drink