CHANNEL CHECK
What’s hot – and what’s not – in stores now
SPOTLIGHT CATEGORY
BOTTLED WATER 52 Weeks through 2/24/2013 SOURCE: Symphony/IRI Total food/drug/c-store/mass.
High-end water continues to grow as Smartwater and Fiji strongly outpaced gains for the rest of the category. That said, evian appears to have slowed ahead of new bottle innovation and other varieties that Symphony IRI lumps into the category, like the Vitaminwater family, SoBe and Capri Sun are also showing some share erosion. Meanwhile, the category continues to show movement at the high and and at the low – Private Label and Pure Life have developed into the share leaders by quite a bit.
Brand
Dollar Sales
Private Label
$1,659,150,000
13.31%
Nestle Pure Life
$940,171,600
0.39%
Dasani
$905,262,500
6.33%
Aquafina
$893,547,800
3.25%
Glaceau Vitaminwater
$662,929,300
-9.48%
Poland Spring
$557,218,200
4.17%
Glaceau Smartwater
$497,581,500
25.82%
Deer Park
$412,163,100
14.08%
Ozarka
$320,555,200
0.22%
Glaceau Vitaminwater Zero
$253,612,600
-0.48%
Ice Mountain
$247,326,100
7.73%
Fiji
$233,051,300
17.81%
Arrowhead
$227,958,600
-2.73%
Propel Zero
$218,581,700
-4.07%
Zephyrhills
$211,451,000
4.32%
SoBe Life Water
$202,012,800
-5.37%
Crystal Geyser
$114,638,600
-5.63%
Capri Sun Roarin Waters
$105,925,100
-18.72%
Evian
$95,410,660
-1.88%
Niagra
$86,243,320
24.58%
TOPLINE CATEGORY VOLUME 52 WEEKS THROUGH 2/24/2013
22 BEVNET MAGAZINE APRIL/MAY 2013
Change vs. year earlier
SOURCE: Symphony/IRI Total food/drug/c-store/mass.
BEER
$29,262,560,000
5.07%
BOTTLED JUICES
$7,005,736,000
-2.61%
BOTTLED WATER
$11,471,470,000
6.17%
ENERGY DRINKS
$9,690,171,000
11.01%
SPORTS DRINKS
$5,675,002,000
4.88%
TEA/COFFEE
$4,140,959,000
5.23%