New Products Red Bull, Zevia & La Colombe

Pepsi took inspiration from a classic campfi re treat for its latest fl avor series: The S’mores Collection. When combined, the three fl avors – Toasty Marshmallow, Graham Cracker and Chocolate – make a classic s’more. The Pepsi S’mores Collection is sold in a 7.5 oz. mini can trio. For more information, call 1 (800) 433-2652.

Zevia launched its new limited-edition CranRaspberry fl avor. The drink will be available on Amazon through January 8 and at select Target and Costco locations in 8-packs of 12 oz. cans. For more information, call 1 (855) 469-3842.

In conjunction with tailgate season, Dr. Pepper unveiled its latest LTO: Bourbon Flavored Fansville Reserve. The non-alcoholic beverage features sweet, savory and woody fl avor notes with hints of cherry, vanilla, chocolate and caramel. To get their hands on the LTO, consumers must enroll in the Pepper Perks program and participate in a scratch-to-win game on the Dr. Pepper website. For more information, visit drpepper.com.

Fever Tree expanded its lineup of cocktail mixers with Blood Orange Ginger Beer. The new offering was specifi cally formulated to pair with characteristics “unique to bourbon” to create a new twist on the Kentucky Mule, according to the brand. For more information, call (347) 735-5437.

Veteran-owned specialty coffee brand Fire Dept. Coffee entered the RTD coffee set with its launch of two non-alcoholic “spirit-infused” nitro cold brew products: Whiskey Infused Irish Coffee and Bourbon Infused Vanilla Bean. Both varieties are available online for $47.88 per 12-pack of 7 oz. cans with retail distribution slated for later this year. For more information, visit fi redeptcoffee.com.

La Colombe is celebrating the winter holiday season by bringing back Peppermint Mocha Latte. Additionally, the brand will roll out a new dairy-free version of the festive drink: Oatmilk Peppermint Mocha Latte. Both varieties are crafted with 100% Arabica single-origin Brazilian cold brew coffee. La Colombe Peppermint Mocha Latte and Oatmilk Peppermint Mocha Latte will be available beginning Nov. 7 for $3.99 per 9 oz. can and $36 per 12-pack at Whole Foods and Sprouts nationwide. For more information, visit lacolombe.com.

Flora Hemp Spirits unveiled its latest LTO: Passion Fruit “Margarita” Cannacocktail, which features 5mg of hemp-derived THC, 10mg of CBD and just 40 calories per 8 oz. can. The new offering is available exclusively online for $23.99 per 4-pack.

Jones Soda Co. has expanded its Mary Jones brand of cannabis-infused sodas with a new 100mg THC product. Available in four fl avors – Berry Lemonade, Orange & Cream, Green Apple and Root Beer – the drinks will come in 16 oz. multi-serve resealable cans. Mary Jones Tallboys launched in California in October for $20 per can.

Massachusetts-based startup HighTide announced it will roll out its fl agship line of Cannabis Margaritas to licensed dispensaries in November. Available in three fl avors – including Classic and Diablo Spicy – each 12 oz. can is infused with adaptogens and 5mg of THC. For more information, visit drinkthetide.com.

Just in time for the winter season, Red Bull launched its Winter Edition Fig Apple fl avor. The limited-edition offering will be available in 8.4 oz. cans in single-serve and 12-pack formats, in addition to 12 oz. spruce-colored cans. Red Bull Winter Edition Fig Apple will be available at select retailers nationwide starting Oct. 31. For more information, visit redbull.com.

C4 Energy has announced a new collaboration with the Wounded Warrior Project. As part of the two-year partnership, the energy drink brand is rolling out an exclusive release, C4

Energy x WWP Mango Foxtrot. The limited edition cans will feature a WWP logo and a dedicated QR that will lead consumers to the organization’s website. The new offering is available in military channels, including AAFES, and at retailers nationwide. For more information, call 1 (866) 927-9686.

Monster Energy has once again teamed up with Electronic Arts Entertainment to launch three new limited-edition Apex Legends cans, targeted toward the gaming community. Available in three varieties– Original Green, Lo-Carb and Zero Ultra – the cans feature QR codes that allow consumers to unlock exclusive in-game content. The limitededition cans will be available in 16 and 24 oz. formats. For more information, visit monsterenergy.com.

Texas-based sparkling water brand Rambler splashed into the energy drink set with Rambler Yaupon Energy. The all-natural energy drink features Yaupon, the only caffeinated plant in North America. Available in four fl avors – Pomegranate, Peach, Blackberry Mint and Coconut Lime – each 16 oz. can packs 120mg of caffeine. Rambler Yaupon Energy is available for $28.99 per 12pack on Amazon. For more information, visit ramblersparklingwater.com.

Multivitamin energy drink maker King Kongin introduced its newest offering: Mango Pineapple Multivitamin Energy Drink. The new fl avor packs 160mg of caffeine per 12 oz. can and is available on Amazon for $29.99 per 12-pack. For more information, visit kingkongin.com.

Energy and supplement brand GHOST launched GHOST Gamer and GHOST BCAA in Sour Patch Kids Pineapple fl avor. The former boasts 150mg of caffeine per two scoop serving while the latter delivers 7 grams of vegan fermented 2:1:1 BCAAs. For more information, visit ghostlifestyle.com.

Nutrabolt brand XTEND expanded its lineup of hydration and recovery amino acids with XTEND Healthy Hydration. Available in three fl avors – Lemon Lime, Strawberry Banana and Raspberry Lemonade – the new on-the-go electrolyte supplement contains six essential electrolytes. XTEND Healthy Hydration is available online for $24.99 per 15-pack of 0.3 oz. stick packs. For more information, visit cellucor.com/pages/xtend.

Eggo has teamed up with craft distillery Sugarlands Distilling Co. to launch its Eggo Nog Appalachian Sippin’ Cream. The drink is a rum-based liqueur that features fl avor notes of cinnamon and nutmeg. According to Eggo, the drink was formulated to pair “perfectly” with its Thick & Fluffy Waffl es. Eggo Nog Appalachian Sippin’ Cream (20% ABV) will be available at select retailers nationwide. For more information, call (865) 325-1355.

Misunderstood Whiskey brought the fi rst ready-to-drink dairy-free hard oat nog to store shelves this fall. The limited release features Misunderstood’s Ginger Spiced Whiskey and oat milk. Misunderstood Oat Nog is available at select liquor stores in California, Colorado, Florida, Illinois, Ohio, Massachusetts, Minnesota, New Jersey, Texas and South Carolina for $23.99 per 750ml bottle. For more information, contact info@misunderstoodwhiskey.com.

In commemoration of the 100th anniversary of the discovery of King Tut’s tomb, Highclere Castle Gin launched its limitededition Barrel Aged Gin. The new LTO was aged for two years in Armagnac, Scotch and American Oak barrels. Highclere Castle Barrel Aged Gin (45% ABV) is currently available for preorder online for $99 per 750ml bottle. For more information, visit highclerecastlegin.com.

Under its Select Club brand, Houston-based spirits importer and distributor Mexcor International launched its new Peanut Butter and Banana Whisky & Cream. The new offering is made from North American corn and rye aged in American Oak bourbon barrels. Select Club Peanut Butter and Banana Whisky & Cream (17% ABV) will soon be available in 750ml bottles. For more information, visit selectclubwhisky.com.