Promo Parade Mookie Betts & Body Armor Find ‘Edge’

BODYARMOR EDGE has announced the launch of its fi rstever national television ad campaign, “EDGE vs. EVERYBODY.” The campaign features star athlete partners Ja Morant, Mookie Betts, Skylar Diggins-Smith, and Kyler Murray in larger-than-life, animated action, as they take on the literal embodiments of their toughest adversaries thanks to the added boost of hydration and caffeine found in BODYARMOR EDGE.

Designed to deliver the latest in active hydration and sports nutrition, BODYARMOR EDGE combines the premium qualities of BODYARMOR Sports Drink with natural caffeine to give consumers an added boost. Developed with the same coconut water-based formula as BODYARMOR Sports Drink, BODYARMOR EDGE provides more than 1,000mg of electrolytes, plus 100mg of natural caffeine.

“The constant drive to be better, outwork the competition and prove ourselves are qualities that BODYARMOR and I have in common,” said basketball star, Ja Morant. “In the new BODYARMOR EDGE spot you’ll see the motivation to put in late hours and take on even the fi ercest competition fi rsthand. I’m proud to be part of this campaign and ready to show fans that there are betterfor-you sports drink options out there.”

In addition to the campaign, BODYARMOR EDGE recently announced the launch of two new, great-tasting fl avors to its existing lineup: Strawberry Slam and Watermelon Wave. Launched in 2021, BODYARMOR EDGE comes in a 20.2oz. bottle and contains antioxidants, natural fl avors and sweeteners with no colors from artifi cial sources. Both Watermelon Wave and Strawberry Slam are available in-stores nationwide and online via Amazon. BODYARMOR EDGE also comes in four additional fl avors including Berry Blitz, Tropical Chaos, Power Punch and Orange Frenzy.

“This new campaign really brings to life the intense, neversatisfi ed mentality that BODYARMOR EDGE is all about,” said Michael Fedele, VP of Marketing at BODYARMOR. “Being able to collaborate on this with some of our incredibly talented partners like Ja, Mookie, Skylar and Kyler – who are truly dedicated to their craft and have taken their game to the next level – afforded us the opportunity to put out a one-of-a-kind spot this year. We’re excited to share it and show the next generation of athletes all that EDGE has to offer.”

“Since partnering with the brand over four years ago, I’ve been witness to the game-changing innovation that BODYARMOR has brought – and continues to bring – to the sports drink category and BODYARMOR EDGE is just the latest example of that,” said baseball star Mookie Betts. “Whether I’m heading to a game, practice or just getting ready for the day, I’m always looking for an extra boost and BODYARMOR EDGE Watermelon Wave is now my go-to.” “EDGE vs. EVERYBODY” is BODYARMOR EDGE’s largest multi-faceted campaign to-date consisting of television (for the fi rst time), digital creative, out-of-home, radio, and social executions. It debuts tonight on national broadcast with a spot during the 1st round of the 2022 NBA Playoffs. The campaign comes at a pivotal time for the brand as BODYARMOR continues to grow and redefi ne the $40 billion active hydration category. BODYARMOR has incredible momentum at retail and has generated more than $1 billion in annual retail sales.

With its launch in 2011, BODYARMOR has brought innovation to the sports drink category. First with BODYARMOR Sports Drink, then the fi rst naturally sweetened low-calorie sports drink called BODYARMOR LYTE, followed by BODYARMOR SportWater and now, BODYARMOR EDGE.

Chopin, the Polish family-owned vodka brand known for its potato vodka that launched in 1993 and catalyzed the luxury vodka phenomenon, is making a proactive effort to help their Ukrainian neighbors. From March 17th to May 17th, Chopin donated all profi ts from online sales of Chopin products (Chopin Potato, Chopin Wheat, Chopin Rye, and Chopin Family Reserve) made through their website to World Central Kitchen, Chef José Andrés’ non-profi t organization dedicated to providing meals for people in need, including Ukrainian refugees in the country as well as those who have fl ed the war to neighboring countries like Poland.

“We can’t just stand by, we need to help our neighbors,” says Tad Dorda, Chopin Founder and CEO. “The Chopin distillery is about 70 miles from the Russian border so this hits very close to home and feels as if Eastern Europe’s painful history is repeating itself. There are millions of refugees who have fl ed the war to neighboring countries that need shelter and food — it’s our responsibility to use the resources we have to help those in need.”

More than two million Ukrainian refugees (according to NPR) have fl ed to Poland and the Dorda family, who owns and operates Chopin, is personally working directly with families to fi nd them housing and work. So far, they have been able to arrange housing in Warsaw for several Ukrainian families (25 people and counting) and are continuing to help place more in homes. They are also offering jobs to Ukrainian refugees at the Chopin factory.

Ripple Foods has announced the launch of its new 360-campaign, Moove Over To Ripple. The campaign educates consumers on the nutrition and taste benefits of its plant-based milk and encourages consumers to make the switch from dairy or alternative milks to Ripple.

The campaign kicked off with a new TV spot called “Cows on Vacation” which features a tongue-in-cheek look at vacationing cows who finally have a day off thanks to Ripple, since the brand has created plantbased milk that delivers everything consumers are looking for in a dairy alternative: great-taste, great nutrition, and better for the planet in water usage and overall carbon footprint. The spot will run on network, cable and connected TV, including popular national prime time evening and morning shows, with additional campaign support

C4 Energy, one of the fastest-growing energy drink brands in the United States, has announced “Get That Hart Smart Energy,” a multifaceted brand campaign fueled by the world’s most recognized multi-hyphenate as the face – comedian, actor, entrepreneur, and producer, Kevin Hart. Through this campaign, which includes a multimedia digital program, C4 Energy and Kevin Hart want you to Ignite Your Fire and maximize your human potential by enhancing your mental performance with C4 Smart Energy.

C4 Smart Energy, the drink formulated to boost mental focus and alertness, and Ignite Your Fire, the brand’s mission to unlock your limitless performance, are both personified through Hart. As an entrepreneurial-minded man of many talents, Hart’s hustle has branched out into many different areas of focus, becoming a man who truly wears many hats – actor, comedian, producer, entrepreneur, father, and husband. Hart manages to juggle the many facets of his life by incorporating C4 Smart Energy into his everyday routine, leveraging the drink to fuel his energetic lifestyle.

“My life is non-stop. You might think it’s super human to move as quickly as I do, but it’s really C4 Smart Energy powering me through, helping me stay sharp and laser focused,” said Hart. “I’m always on the move. Through being on tour, closing deals, on set filming, or just at home running after my kids, C4 Energy, especially C4 Smart Energy, is a crucial part of my daily hustle, making multitasking my best talent.”

The brand will be kicking off “Get That Hart Smart Energy” with their first-ever collaborative hero video with Hart, featuring C4 Smart Energy, the only product that can keep up with the hardest working man on the planet. across digital and social media. During the month of May, Ripple will conduct a one-of-a-kind in-person “Milk Trade-In” effort to give consumers the opportunity to trade in their empty milk or other dairy-alternative brand containers to be recycled in exchange for a free bottle of Ripple, or they can participate online for opportunities to receive free Ripple products. “We want to spread the word about Ripple – which consumers rate as the ‘best plant-based milk’ – and educate people in a fun and entertaining way about Ripple’s unique benefits,” said Laura Flanagan, CEO of Ripple Foods. “Ripple milk contains the same amount of protein as dairy milk and has more protein than regular almond and oat milks, all while delivering on the creamy taste and texture consumers are craving. We hope we can encourage people to ‘moove over’ to Ripple by putting our money where their mouth is – giving them a no-cost opportunity to try Ripple so they can see and taste the difference for themselves.”

Additionally, the brand is rolling out refreshed packaging at retailers nationwide, aimed at helping people easily spot its products on store shelves and understand key nutritional attributes, such as 50% less sugar and 50% more calcium than dairy milk, and 8 grams of protein per serving - which is eight times the protein of regular almond milk.

“C4 Energy is doubling down on our mission to Ignite Your Fire as we gear up for this unique, larger than life omnichannel brand campaign, focused on C4 Smart Energy, which positions the brand squarely into the mental and cognitive performance category” said Rajaa Grar, Chief Digital and Marketing Officer at Nutrabolt. “Kevin’s hustle and growth mentality exemplifies the very essence of C4 Smart Energy and we’re excited to launch this new campaign with such extraordinary talent at the helm.”

The first part of the digital campaign, KevinVision, is an aptlynamed, multi-dimensional, multi-episode video series, which will provide an immersive look at Kevin Hart in ways that consumers have never seen him before. KevinVision will showcase Hart’s multihyphenate lifestyle and explore his many transformations by placing him in three creative mediums including illustration, 8-bit/stop motion, and anime.

To charge up C4 Energy’s growing cult following and lean into C4 Smart Energy’s mental performance benefits, the brand will be launching “Ignite Your Side Hustle”, a TikTok Challenge encouraging consumers to share with Hart their side hustle and the fuel that fires it. TikTokers will be challenged to show off their passion and get selected by Hart himself for the chance to win prizes that total up to $50,000 so they can turn their side hustle into their front hustle.

Additional elements of “Get That Hart Smart Energy” launch will include a larger-than-life media partnership with Hart’s LOL! Network, which will deploy campaign assets across OTT, Amazon, Facebook, Instagram, and TikTok, as well as product integration in Hart’s hit sports talk show, “Cold As Balls,” featuring C4 Energy brand ambassador, Marshawn Lynch.