BevNET Magazine April/May 2016

APRIL 14, 2016

THE COCONUT WATER SITUATION COM M UN I T Y, C A N S , AND C AR B O NAT I O N

SUGAR ALTERNATIVES GROW IN THE NATURAL SECTION

IS HARD SODA HERE TO STAY?

2016 SUPPLIERS AND SERVICES GUIDE

“I need problem solving for our beverage line” Business.

Feeding your

BROADER PORTFOLIO If you want to make a splash in the increasingly competitive beverage market, let ADM be your total solutions partner. With everything from sweeteners to beverage alcohols to natural flavors and colors from WILD, we’re ready to collaborate with you to find the perfect mix of ingredients, including nutritional and functional formulations for today’s active consumers. To feed your food business, visit ADM.com.

© 2016 Archer Daniels Midland Company

Feeding your Food Business

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Contents • Volume 14 • No. 3

50

COLUMNS

FEATURES

ON THE COVER

6 First Drop A Platform That’s Truly Bananas

32 Gruit or Gimmick Is Hard Soda Here to Stay? with FMB Brand News

40 The Coconut Water Situation Community, Cans, and Carbonation with Coconut Water Brand News

8 Publisher’s Toast Barry on Skates 30 Gerry’s Insights What’s in a Name?

The Brand

DEPARTMENTS 14 BevScape Deals Large & Small 20 New Products Hiball Bulks Up 26 Channel Check The Veggie Cocktail Footprint 72 Promo Parade Chia Day

38 Sweet & Healthy Sugar Alternatives Grow in the Natural Set

EVENTS

APRIL 14, 2016

THE COCONUT WATER SITUATION

50 Natural Products Expo West Roundup Innovation at the Forefront

SPECIAL SECTION 53 Suppliers and Services Guide BevNET’s 2016 Suppliers and Services Guide

BevNET Magazine (ISSN 2165-6061, USPS 24-552) is published bi-monthly except monthly in March, June, September, and October by BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices.

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COM M UN IT Y, C A N S , A N D C A R B ON AT ION

SUGAR ALTERNATIVES GROW IN THE NATURAL SECTION

IS HARD SODA HERE TO STAY?

2016 SUPPLIERS AND SERVICES GUIDE

cover.indd 1

4/1/16 3:15 PM

COVER PHOTO

by Thomas Lefebvre www.unsplash.com/imthebear

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The First Drop

By Jeffrey Klineman

Everybody’s going platform these days: juice companies like Forager Project are making chips, yogurt companies like Chobani are making smoothies, Xyience is marketing energy bars.

It’s tempting to try to be all things to all people. With a good brand story, you can extend the values of flavors that got you into the business a long way, even add extra revenue to the top line to make you seem like a bigger fish.

Caue Suplicy decided that with all this platform work going on, he’d try to build one of a different kind. Suplicy and rest of his team at Barnana, a snack food line made from bananas that would’ve been otherwise send to the garbage in his native Brazil, started telling the world a few weeks before Expo West that they had gone platform as well. Barnana was going into beverages with a special new product, gorilla milk.

They started promoting the new package – stored in a plastic pouch, with an illustration of a Western Lowlands gorilla on the front – on social media, via press release, even paying $2,000 to have it placed in the Expo West “New Products Showcase” section of the Anaheim Convention Center. The reaction was mixed.

Some news organizations jumped on the story. The social media world was intrigued – or upset.

“About 25 percent were what I’d call extraordinarily angry vegans,” said Nik Ingersoll, the company CMO. Added Suplicy, “People were tweeting ‘I’m never buying your product again.’”

The team set the big unveiling for late Saturday afternoon, at the end of the second day of the three-day floor expo. They were going to drag a gorilla onto the floor, and milk the poor girl.

As the time drew nigh, at a show where stationary crowds typically only gather for free drinks or fights, a pretty big group was massing at the Barnana booth, and their neighbors were nervous.

6 APRIL–MAY 2016 BEVNET MAGAZINE

A Platform That’s Truly Bananas

“I really think they’re going to do it,” a Health-Ade sales executive could be heard muttering from his own station, just to the right of Barnana’s. “I really think they’re going to milk a gorilla.”

The notion wouldn’t have been out of character. The team at Barnana has always had something of a zany affinity for pranks. At their first Expo, they wanted to cover extra ground, so they made a mobile booth, rolling it from station to station.

On another occasion, Suplicy smuggled a remote-controlled drone into the show, dropping snacks and literature on retail decision-makers from the rafters. The team is known for dressing up in banana suits.

Still, no one knew which way the joke was going to turn in this case. Maybe they were just working on a bigger scale, some thought, but others thought that things were turning toward an unspeakably odd

– not to say gross – new product line.

Things have been getting pretty edgy out there, after all. We’re deep into the age where a bottle of camel milk is making the rounds as a potential high margin mix-in to your homemade latte.

Go online, and you can find stories of bodybuilders searching for human breast milk. We’re boiling bones and eating bugs, and brewing our coffee with butter. Why not extend the equity of a banana-centric brand into yet another farfetched but contextually conceivable branch of alt-dairy?

Because there’s a limit. And that’s what Suplicy and his team were pointing out.

He stood high at his booth, cups of brownish-white liquid on ice nestled in coolers, with a forest of straws protruding in front of him.

“It’s all about sustainability,” he said.

“Just because we can milk a gorilla, it doesn’t mean we should.”

It became clear which way things were going when, instead of an endangered species, a dude in a gorilla suit showed up instead. Tensions eased quickly, eased even more when the crowd discovered that the cups of gorilla milk were really White Russians.

“Look, the point is, we hear a lot about what we can do,” Suplicy said. “That doesn’t mean we should. It’s across the board.

The industry needs to come back to its core values. People are wasting things all the time.”

“We can make factory farms,” Suplicy told me. “But we don’t need to. We don’t need GMOs, we don’t need to milk the environment in the way we do, with so much grain going to waste.”

It’s a strange platform for environmental responsibility, but stranger ones have certainly been built in the past. One hopes we’ll pay take our cues from the Barnana team, who taught us to resist the temptation to go too far from a pretty out there place of their own.

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Publisher’s Toast

By Barry Nathanson

I Coulda Used Some Wheels

MAGAZINE www.bevnet.com/magazine Barry J. Nathanson PUBLISHER bnathanson@bevnet.com

Jeffrey Klineman EDITOR-IN-CHIEF jklineman@bevnet.com

Ray Latif MANAGING EDITOR rlatif@bevnet.com

Neil Martinez-Belkin STAFF WRITER nmartinezbelkin@bevnet.com

Jon Landis STAFF WRITER jlandis@bevnet.com

Chris Furnari BREWBOUND EDITOR cfurnari@bevnet.com

Carol Ortenberg PROJECT NOSH EDITOR cortenberg@bevnet.com

SALES John McKenna DIRECTOR OF SALES jmckenna@bevnet.com

Adam Stern SENIOR ACCOUNT SPECIALIST astern@bevnet.com

John Fischer ACCOUNT SPECIALIST

Raising my son was a way of cataloguing all possible forms of sporting equipment.

As a parent, there’s no better way to bond with your child than through the world of sports. We participated in every endeavor possible: baseball, tennis, skiing, football, soccer, ice hockey, biking, you name it. David and I took in them all, hour after hour, day after day.

There was only one piece of equipment that always scared me, and that I finally opted out of – rollerblades. Much to David’s amusement, cruising the hills and paths of Central Park was a dangerous trip for me. I just couldn’t grasp it, couldn’t brake safely, so I gave it up.

After spending several grueling days at Expo West, I think I should have persevered.

The trip through Anaheim would have been so much easier on wheels. Unless you were in attendance, you cannot comprehend how vast the show was, and how difficult it was to cover. We had over 180 beverage companies listed in our Show Guide, and each was to be visited over the allotted time. (Our partners in food at Project NOSH had hundreds and hundreds more. Instead of rollerblades, they could have used Vespas.) Still, excitement and energy pulsated through the halls. I’ve never seen so many new launches, revamps and line extensions in such a short time. As the world evolves to healthy, natural and organic, Expo West is the vehicle driving the industry.

It wasn’t always thus: while for some it’s hard to remember a beverage world 8 APRIL–MAY 2016 BEVNET MAGAZINE

jfischer@bevnet.com

without healthy, natural and organic beverages, that was the case for my first 15 years in the industry. I’m glad about the direction we’ve taken since then. While the old standards, CSDs in particular, will always be part of the spectrum, the new parameters are much better for overall health and for society in general.

Congrats to everyone participating in this brave new world.

After limping through Expo West, I wanted to share a few trends I observed.

First, the probiotic wave is coming in. It’s the new “hot” category, as HPP was over the past two years. Coconut waters, in many variations, remain as strong as ever; I actually think the new taste profiles are better, and more geared for the mainstream consumer. Dairy (and alt-dairy) offerings have revived and re-launched a category that has been the mainstay for health and nutrition all of my lifetime.

I’m glad it’s cool again.

Boutique CSDs proliferate and are growing strongly. Functional beverages that are actually functional have returned credibility to that segment of the beverage landscape. Protein remains a key sector and comes in all delivery formats now.

Water and all its derivatives continue to drive business like no other beverage class.

It’s the main staple in my drink profile, and the variations are endless. Taste, flavor and functionality abound as the consumer lives a good-for-you lifestyle.

Expo West is a microcosm of all that is good and good for you. Just let me skate through it next year.

Jacqui Brugliera SALES & MARKETING ADMIN jbrugliera@bevnet.com

ART & PRODUCTION Matthew Kennedy CREATIVE DIRECTOR Aaron Willette SENIOR DESIGNER BEVNET.COM, INC. John F. (Jack) Craven CHAIRMAN jfcraven@bevnet.com

John Craven CEO & EDITORIAL DIRECTOR jcraven@bevnet.com

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Bevscape The latest news on the brands you sell

Anheuser-Busch Restructures High End Division Anheuser-Busch InBev (A-B) announced changes to a U.S. division it calls “The High End,” eliminating the “CEO of Craft” position previously held by longtime executive Andy Goeler.

Goeler, who had been focused on growing A-B’s involvement in the craft category, will transition into an expanded vice president of marketing role, working directly with both the company’s acquired craft breweries as well as brands like Stella Artois and Shock Top. A-B has acquired eight craft brands since 2011 – Goose Island, Blue Point Brewing, Elysian Brewing, 10 Barrel Brewing, Golden Road Brewing, Four Peaks Brewing, Breckenridge Brewery and Virtue Cider – and the added complexities of advising on so many different initiatives required a more streamlined approach, Goeler said.

“I think the marketing function has become more of a need for us to focus on as we’ve grown The High End to where it is today,” he said.

Felipe Szpigel, President, The High End

So rather than having A-B’s craft outfits operate independently from other labels within The High End division, the group will now support all brands across departments such as sales, marketing and finance.

By restructuring, A-B also eliminated any confusion as to who was at the helm of The High End. As the organization’s unequivocal leader, Felipe Szpigel said he would now be the primary point of contact for all of the breweries in the portfolio.

“We’re basically connecting the founders and presidents of those breweries directly to me,” he said.

14 APRIL–MAY 2016 BEVNET MAGAZINE

LITIGATION AND REGULATION Pay To Play Craft Beer Guild LLC, a Massachusetts beer wholesaler responsible for selling about 200 craft brands from around the U.S., agreed in February to pay more than $2 million for violating state laws that prohibit unfair trade practices and illegal activities.

The penalty came after more than 15 months of investigation by the Massachusetts Alcoholic Beverages Control Commission (ABCC), which handed Craft Beer Guild a 90day license suspension for offering inducements and unfair discounts in exchange for guaranteed retail placements – a practice known in the beer industry as “pay-to-play.”

In lieu of serving the suspension, Craft Beer Guild agreed to pay a fine equal to 50 percent of its daily gross profit, multiplied by the number of days its license was scheduled to be suspended.

“The Craft Beer Guild offered a letter of compromise to the ABCC and we have accepted that letter of compromise,” an ABCC spokesperson told Brewbound.

The Boston Globe, citing a person familiar with the wholesaler’s operations, said the fine was about $2.6 million. That amount also includes sales made via its “Craft New Hampshire” operation, the ABCC and Craft Beer Guild confirmed.

“Being out of the market for 90 days would have caused upheaval, and we are committed to our customers and our brewer partners,” Tom Schreibel, the company’s vice president of government affairs told Brewbound.

But there’s more at stake than just a hefty fine: breweries that may be unhappy with the company’s performance, and

looking to break an agreement, have a difficult time doing so because of strict franchise laws the govern the relationships between the two parties. By paying the fine, however, Craft Beer Guild simultaneously leaves a record of having violated portions Massachusetts’ general law.

The ABCC said it is still continuing to investigate issues of pay-to-play and additional charges could still be brought against retailers, producers and other wholesalers.

Ten days after agreeing to pay the fine, the Craft Brewers Guild filed a complaint with the state’s Suffolk County Superior Court.

Calling the ABCC’s decision to suspend its license “arbitrary and capricious, and an abuse of discretion constituting error of law and violation of due process,” Craft Beer Guild is asking the court asking to review and reverse the ruling.

Bevscape NOTEWORTHY INTROS DRINKmelon

Coco Community Launches from All Market Inc.

Staying within the theme of single-ingredient beverages, DRINKmaple has introduced DRINKmelon Pure Watermelon Water, a USDA Certified Organic juice made from domestically sourced watermelons.

The company behind Vita Coco has launched a new brand, called Coco Community, with Nam Hom coconuts supplied

by Thai coconut processor Cocos Enterprises. The brand will be organic, Fair-for-Life certified, single-origin and the company’s first entry into what CEO Mike Kirban is calling “the artisanal coconut water” segment.

Coco Community is sourcing its Nam Hom coconuts from the Ratchaburi Province in Thailand.

Those coconuts are known for their sweet and nutty taste, according to the company.

While All Market-owned Vita Coco dominates the premium coconut water market, the segment that it defines as artisanal grew the fastest over the past year, powered largely by the momentum of high pressure processed Harmless Harvest, which pioneered the high-end tier and also uses Nam Hom coconuts.

The release of Coco Community is intended to give All Market a product that can compete for share in that market and the high prices it commands: a 500 mL

DRINKmaple co-founder and CEO Kate Weiler told BevNET that the development of DRINKmelon was two-fold: extending the company’s distribution footprint – including the recent addition of Kroger stores – without introducing flavored varieties to its maple water line, and making efficient use of a new manufacturing facility.

“We understood the importance of adding SKUs to create a billboard effect in the store but we always felt maple water had such a great taste that we weren’t compelled to add flavor to it,” Weiler said. “[We’ve] always loved watermelon and we thought it spoke to our brand, being a single-ingredient product offering natural hydration with lots of beneficial properties.”

DRINKmelon will hit stores in June with a suggested retail price of $2.99 per 12 oz. bottle. Unlike high pressure processed watermelon beverage brands like WTRMLN WTR and H2Melon, DRINKmelon is pasteurized and shelf-stable. Weiler says the company wanted to create an on-the-go product that consumers “could throw in their bag on a hot summer day.”

16 APRIL–MAY 2016 BEVNET MAGAZINE

bottle will carry a suggested retail price of $4.99, while a 250 mL bottle is expected to sell for $2.99. The products are expected to reach stores by May 1.

“The artisanal space has grown and it’s doing well as the category continues to segment,” Kirban said. Below the premium and artisanal space, he added, he sees the rest of the category segmenting into value-priced cans and private label products.

“As the ‘coconut water guys,’ we feel we have the ability to play in all of these segments,” Kirban added.

Cocos Enterprises, started by raw food enthusiasts Roman Devivo and Antje Spors, has supplied frozen, raw Nam Hom coconut water to other brands associated with that tier of the category in the past, including Harmless Harvest.

One key difference between the Coco Community and Harmless Harvest products will be heat: Coco Community uses flash pasteurization instead of HPP, a precautionary measure that Kirban says is the result of his company’s research into coconut processing.

La Colombe Pioneers a Draft Latte Third-wave coffee company La Colombe has introduced its second ready-to drink beverage, a can-packaged “draft latte.”

The beverage, a blend of espresso, milk and sugar that is infused with nitrous oxide, was designed to replicate the same frothy drinking experience as offered by the popular draft-poured lattes that La Colombe serves in its cafes.

La Colombe partnered with Crown Holdings to create the innovative package, dubbed the “InnoValve” can. Liquid gas is injected into the can through a valve at the bottom and expands when the can is opened, creating tiny bubbles that create a frothy texture.

CEO and co-founder Todd Carmichael said that despite the complex process of development and the can’s patent-pending technology, he views the beverage itself as a simple, yet premium, blend of coffee and milk that can appeal to a broad spectrum of consumers.

“I come from this world of third-wave coffee, where a great deal of time is spent in really overburdening the consumer with education,” Carmichael said. “It’s milk and coffee, which really isn’t a specialty thing at all. It feels special.”

The beverage has 120 calories and 14 grams of sugar (2 grams are added cane sugar, the rest is derived from the milk) per 9 oz. can, does not require refrigeration and has a shelf life of 180 days.

DEALS Q Drinks

Live Soda

Q Drinks has raised $11 million in an investment round led by First Beverage Ventures, the private equity arm of First Beverage Group.

Premium mixers have been one of the hottest categories in the beverage business in the past few years and Q Drinks has led its growth, transforming the carbonated beverage aisle in many specialty and mainstream retail accounts.

The company has also been an on-premise leader, earning free media coverage through use at hip restaurants and bars.

CEO Jordan Silbert has stressed financial discipline as well as a refined flavor profile in developing Q Drinks as a premium alternative to older brands like Schweppes and Canada Dry. Q Drinks has also benefitted from the parallel, rapid growth of independent high-end spirit brands and a growing interest in craft cocktails within the Millennial demographic.

The company, started in 2008, has averaged growth between 40 and 50 percent most years, he said, and has revenues in excess of $10 million.

“We’re ridiculously excited,” Silbert said. “We’ve been watching every cent.”

Live Soda, which produces a line of organic kombucha beverages offered in classic soft drink flavors, recently secured a $2 million investment from Boulder Investment Group Reprise (BIGR), a new fund led by former Boulder Brands executives Duane Primozich and Carole Buyers and Presence Marketing founder Bill Weiland.

Live Soda founder Trevor Ross told BevNET that the funds will be used to expand sales and marketing programs, including field activities, events and a new ambassador program.

Based in Austin, Texas, Live Soda launched in October, 2012 with the premise of being “a better tasting kombucha” by way of a soda-like flavor profile. Blending kombucha, a fermented tea, with extracts, spices and flavors, Live’s lineup includes varieties like cola, root beer and orange. In 2013, the company initiated a “brand optimization” pivot placing more emphasis on the kombucha aspect of its products and labeling the beverages as “Live Kombucha Soda.”

The move was intended to make the brand “more relevant to a broader audience.”

Live Soda has since gained placement in variety of retail channels, including natural, conventional and mass, where the brand is represented in 1,500 Target stores across the U.S.

Monster Beverage Monster Beverage has entered into an agreement to purchase American Fruits & Flavors, a move that will see the energy drink giant brings its longtime flavor supplier in-house. In announcing the $690 million acquisition, Monster chairman and CEO Rodney Sacks calling the official union of the companies “a tremendous step in the continuing evolution of Monster.”

“Not only have we secured the intellectual property of our flagship green energy drink and many of our other key flavors, but we are also part-

nering with an organization I have personally worked with and known for over 20 years,” Sacks said.

In 2015 Monster accounted for 87 percent of AFF’s revenue. The two companies have worked alongside one another since the mid ‘90s, with AFF growing at a rate of 8 percent annually over the last four years. Upon the completion of the transaction, Monster will also acquire roughly $87 million of adjusted operating income for the calendar year ending Dec. 31, 2015.

BEVNET MAGAZINE APRIL–MAY 2016

17

Bevscape PEOPLE MOVES

Hansberry Leaves Starbucks

Whole Foods Departures

Jeff Hansberry has departed as president of Starbucks’ Evolution Fresh unit and taken a new role as president and chief commercial officer at sales and marketing broker Advantage Solutions. Hansberry had led the cold-pressed juice brand since September, 2014 and was an executive with Starbucks for nearly six years, including positions as president of the company’s Channel Development & Emerging Brands division and later as president of its China Asia Pacific group.

February saw the departure of two key grocery executives for natural products retailer Whole Foods Market.

A major change is the exit of Errol Schweizer, the company’s Executive Global Grocery Coordinator – basically the top job when it comes to determining the brands the chain carries.

Schweizer joined the company in 2002 and progressed through the ranks of the company moving from a store level management position to regional and then onto global.

John Culver, the group president for Starbucks Coffee China and Asia Pacific, Channel Development and Emerging Brands, “will continue to work closely” with the leadership team of Evolution Fresh “until the new leader is in place,” said Starbucks representative Sanja Gould. She noted that Starbucks “will share the name of the new Evolution Fresh leader soon.”

As president of Evolution Fresh, Hansberry oversaw the expansion of a partnership with dairy giant Dannon to introduce new juice and Greek yogurt smoothies prepared at Starbucks cafes as well as a line of packaged products called “Evolution Fresh Fruit on the Bottom Greek Yogurts, Inspired by Dannon.”

Hansberry also supervised the launch of a new 11 oz. juice line designed for conventional grocery.

Advantage described the appointment of Hansberry as “the end of a robust search to identify a senior executive and thought leader to further strengthen the company’s enterprise-wide customer relationships, provide next generation strategic vision and leadership, and accelerate its evolution as a leading provider of business solutions.”

During his tenure at Whole Foods, Schweizer helped launch thousands of innovative natural products, and his vision for the category positioned the retailer as forward-thinking and trend setting. In particular, Schweizer is often credited for helping the retailer be at the forefront of grocery trends including HPP beverages, new superfoods (chia, hemp), non-GMO transparency, and animal welfare standards.

Also moving on from Whole Foods Market in February was Kara Rubin, Senior Regional Grocery Director for the Northeast Region. Rubin had been with the retailer for nearly 10 years and also was a Whole Foods Market Global All-Star winner.

These exits follow the October, 2015 departure of Dwight Richmond, Whole Foods Global Grocery Buyer.

18 APRIL–MAY 2016 BEVNET MAGAZINE

PEOPLE MOVES

Kill Cliff’s New CEO

New Leadership at Sunny D

Joe Driscoll joined Crossfit community beverage darling Kill Cliff as its new CEO in March.

Driscoll, who took the reins from Kill Cliff’s founder and longtime CEO Todd Ehrlich, who launched the brand in 2011. Ehrlich, who will remain on the Atlanta-based company’s board of directors, celebrated the news in a press release.

“We couldn’t be more excited about landing someone with Joe’s skills and track record to lead our team,” Ehrlich said. “He has built some amazing brands and is coming in at the perfect time to take Kill Cliff to the next level. To say we’re thrilled would be a huge understatement. Joe is exactly what we need at Kill Cliff.”

Driscoll joined Kill Cliff from organic snack brand Angie’s Boomchickapop, where he had been since 2013, most recently as senior vice president of marketing. Both Boomchickapop and Kill Cliff have relationships with Sherbrooke Capital, which is a current shareholder of Kill Cliff and sold Boomchickapop to TPG Capital in 2014.

After more than a decade at the helm of Sunny Delight, Billy Cyr is stepping down as the company’s president and CEO. The news came a month after Greenwich, Conn.based private equity firm Brynwood Partners announced its acquisition of the company from fellow private equity firm J.W. Childs Associates, which purchased Sunny Delight from Procter & Gamble in 2004.

“This has been a great ride,” Cyr said. “Now it’s time for new ownership to step in and see where they can take the business next.”

Also stepping down is Sunny Delight’s chief financial officer and chief operating officer William Schumacher, who had been with the company since 2006. Both men elected to sell their shares in the company upon its liquidity event.

Succeeding Cyr is Sunny Delight’s vice president of strategy and planning, Tim Voelkerding, who’s been elevated to president of the company.

BEVNET MAGAZINE APRIL–MAY 2016

19

New Products The newest options for cooler and shelf

CSDs Dry Soda Co. has launched DRY Sparkling Fuji Apple. The new flavor will be sold exclusively at over 1,300 Target stores nationwide through September, with additional national retailers to be added in the fall. Like all DRY beverages, Fuji Apple DRY Sparkling is made with all-natural ingredients, including a touch of cane sugar. It is OU Kosher certified, caffeine-free, sodium-free, Non-GMO Project Verified, and made without artificial flavors or colors. It is priced at $6.99 per 4-pack of 12 oz. glass bottles. For more information, please call Dry Soda Co. at (206) 652-2345.

Belvoir Fruit Farms has added four new organic varieties to its line of premium lemonades. The new Cucumber & Mint, Dragon Fruit and Raspberry, Lime and Lemongrass and Elderflower and Apple offerings are made from traditional and artisanal recipes and 100 percent organic ingredients. They are nonGMO, gluten-free, vegan, and contain no preservatives, sweeteners or artificial colors.

The new varieties have a suggested retail price of $2.49. For more information, please call Brands Within Reach at (847) 720-9090.

SPARKLING WATER Soul Fizz, Inc. has launched Giggle, a line of fruit-flavored sparkling water drinks. The lightly-carbonated beverages are naturally sweetened with stevia and erythritol, contain less than 15 calories per 8.4 oz. can and have no artificial flavors, colors, or preservatives.

They come in two varieties – Lemonlicious and Orangerrific – and have a suggested retail price of $1.79. The products are distributed in California. For more information, please call Soul Fizz at (888) 552-2739.

JUICE Minute Maid has launched Minute Maid Sparkling, a line of low-calorie fizzy juice drinks made with real fruit juice and natural flavors. Available in four flavors: Fizzy Lemonade, Mixed Berry, Tropical Citrus and Fruit Punch, the beverages contain between 30-40 calories per 16.9 oz. bottle. Each serving of contains 6 percent juice. The products have a suggested retail price of $1.29 and are distributed nationally. For more information, please call Minute Maid at (800) 438-2653.

Honeydrop Beverages, a producer of cold-pressed juices made with raw honey, has launched a new line of lemonades. The line comes in six varieties: Pomegranate, Passion Fruit, Lavender, Basil, Limeade and Charcoal Lemonade. Each 10 oz. bottle contains a tablespoon of local raw honey, providing active enzymes, vitamins, minerals and antioxidants, according to the company. The products have a suggested retail price of $2.99-3.49 per bottle and are available at retailers nationwide. For more information, please call Honeydrop Beverages at (805) 698-2513.

Harvest Soul has launched a new line of organic, high fiber juices that are enhanced with up to 2 billion CFUs GanedenBC30 probiotics.

The line comes in PRO Tropical, PRO Greens, PRO Beet and PRO Berry varieties. Available at various retail locations throughout the Southeast, the juices retail for $5.99 per 12 oz. bottle.

For more information, please call Harvest Soul at (678) 915-2439.

KIDS BEVERAGES Juicy Juice Teasers is a new line of fruit juice and decaffeinated tea blends designed for kids.

The products contain no high fructose corn syrup, cane sugar, or artificial sweeteners. They come in three flavors: Peach, Berry, Half & Half, and Apple. The drinks are sold in 6-packs of 10 oz. bottles and 64 oz. jugs and are available at Publix, Food Lion and Kroger stores in the Southeast, and select Walmart stores across the U.S. The 6-packs have a suggested retail price of $2.99-3.99. For more information, please call Harvest Hill Beverage Co. at (203) 914-1620.

ENERGY DRINKS Hiball Energy has launched a new line of High Protein Energy Drinks. Each 11 oz. can in-

20 APRIL–MAY 2016 BEVNET MAGAZINE

cludes 20 grams of protein from grass fed, rBSTfree milk protein concentrate and sodium caseinate along with 100 mg of organic caffeine. Made with organic and Fair Trade-certified cane sugar, the line comes in Chocolate, Vanilla and Coffee varieties. The new line debuted with a suggested retail price of $3.69. For more information, please call Hiball Energy at (415) 420-4801.

Red Bull North America has expanded its Red Bull Editions product line with a tangerineflavored variety. Red Bull Orange Edition is sold in single-serve 12 oz. cans and is line-priced with the brand’s flagship energy drink. Each can contains 114 mg of caffeine. The product is sold nationally. For more information, please call Red Bull at (310) 393-4647.

COFFEE Starbucks is launching a ready-to-drink cold brew coffee. Crafted from a premium blend of Latin American and African coffee beans, the new product will debut this summer at select company-owned cafes nationwide and select grocery stores regionally in Western Washington, Western Oregon and Denver. Packaged in a 9.5

oz. glass bottle, the new coffee will have a suggested retail price of $3.29. For more information, please call Starbucks at (206) 447-1575.

Blackeye Roasting Co., a St. Paul-based company specializing in hand-crafted cold-brew coffee has launched Nitro Cold and Signature Cold Brew Coffee in 12 oz. cans. The Blackeye Signature Cold Brew has a crispy and slightly sweet taste that is traditional of cafe cold brew, while the Nitro Cold Brew is made to be shaken before drinking, thus creating a coffee that cascades with the look and feel of a stout, according to the company. Both products are distributed in SuperAmerica, Whole Foods and other retailers across Minnesota, Iowa and Wisconsin. Each has a suggested retail price of $3. For more information, please call Blackeye Roasting Co. at (612) 568-6758

DAIRY ALTERNATIVE BEVERAGES Royal Hawaiian Macadamia Nut, Inc. has launched a new line of dairy-free nut milks made from macadamias. Available in sweetened and unsweetened original and vanilla varieties, the nut milks are available in the shelf-stable beverage section at select conventional grocers and

Our Competiton DOESN’T WANT YOU TO SEE THIS OFFER! Take Advantage of our “Trial/Pilot Production Program” • Prove your concept • Minimize cash outlay • 300 gallon minimum • Produce samples • Change formulations • Introduce new products • Qualifies as ‘production run’ • Liquid dietary supplements or RTD beverages Let SEBB show you how easy it is for your “Trial/Pilot Production Program”.

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CERTIFICATIONS

• NSF GMP Certified facility • Organic, Kosher & Halal facility • Coming soon SQF level 3

BEVNET MAGAZINE APRIL–MAY 2016

21

New Products natural food stores nationwide. Each variety is Non-GMO Project Verified, OU Kosher, vegan and contains no lactose, gluten, wheat, soy, casein, eggs, carrageenan, MSG and peanuts. The products retail for $3.49 per 32 oz. carton. For more information, please call Royal Hawaiian Macadamia Nut, Inc. at (949) 661-6304.

NÜMOO is a new line of organic, dairy-free nut milks that are high pressure processed and made without the use of stabilizers, gums, lecithin, vitamin packs or extracts. Sweetened with either dates or maple syrup, the line comes in seven varieties: Raw Chocolate Almond, Vanilla Bean Cashew, Strawberry Pecan, Dark Chocolate Pistachio, Vanilla Bean Pistachio, Strawberry Pistachio, and Espresso Pistachio Latte. Packaged in 12 oz. bottles, the nut milks contain 150-200 calories and 14-18 grams of sugar per package, depending on variety. The almond, cashew and pecan milks retail for $4.99, while the pistachio milks are priced at $7.99.

The products are sold at Whole Foods locations in the retailer’s Mid-Atlantic region. For more information, please call Harvest Beverage Group at (914) 512.8306.

Silk has introduced Nutchello, a new line of flavored nut milks. The line comes in three varieties: Caramel Almond Cashew, Dark Chocolate Walnut, and Toasted Coconut Cashew. The beverages are dairy-free and contain no artificial flavors, colors, or high-fructose corn syrup. Each has 90 calories or less per 8 oz. serving. The products are available at grocery stores nationwide and have a suggested retail price of $4.49 for a 48 oz. bottle. For more information, please call The WhiteWave Foods Co. at (303) 635-4500.

TEA Bai is launching a line of fruit-flavored, antioxidant infused, Superteas. Available in Paraguay Passion Fruit, Narino Peach, Rio Raspberry and Tanzania Lemonade varieties, the realbrewed teas contain just five calories per serving with no artificial sweeteners. Bai Superteas can be found on Amazon.com and at select retailers nationwide such as Whole Foods, Costco, Kroger and Jewel Osco with a suggested retail price of $1.99 per 16 fl. oz bottle. For more information, please call Bai at (855) 411- 4224.

22 APRIL–MAY 2016 BEVNET MAGAZINE

Bhakti has launched a new line of sparkling teas. The beverages are made with organic ingredients and Fair Trade certified tea leaves.

They are gluten-free and vegan. Available in four varieties – Lemon Ginger Black, Mango Lime Matcha, Mint Mate, Tart Cherry Rooibos – the teas have under 60 calories per 12 oz. bottle. The products are available at Whole Foods Markets and have a suggested retail price of $2.99. For more information, please call Bhakti at (415) 244-7309.

Steaz has launched a new line of cactus water and green tea blends. Made with prickly pear cactus juice, Fair Trade Certified green tea, natural flavors and stevia, the company is promoting the cactus water as a healthy beverage option with natural functionality, including antioxidant, hydration, anti-aging and anti-inflammatory properties. The new products are available in three varieties: Original Cactus Water with Green Tea, Cactus Water with Cucumber and Green Tea, Cactus Water with Starfruit and Green Tea. Packaged in 12 oz. slim cans, the beverages debuted at Whole Foods with a suggested retail price of $2.79. For more information, please call The Healthy Beverage Co. at (604) 685-8686.

Ito En has introduced Matcha Colada as the newest addition to its Matcha Love line. Made with 70 percent coconut water from young coconuts harvested from Southern Thailand and matcha green tea powder, the new beverage contains 70 calories per 16.9 oz. bottle and retails for $2.49. The product is available in specialty food stores, natural and mainstream markets nationwide. For more information, please call Ito En Inc., at (718) 250-4000.

ENHANCED WATER Avitae has introduced a sparkling line extension to its portfolio of caffeinated waters. Made from carbonated water, natural caffeine derived from green coffee beans, natural flavors and citric acid, the drinks contain zero calories, sugars or artificial ingredients. Each has 90 mg. of caffeine per 16.9 oz. bottle. The line comes in an unflavored version and in four flavored varieties: Black Cherry, Raspberry Lime, Berry Kiwi and Madarin Passion Fruit. The waters retail for approximately $1.49 per 16.9 oz. bottle. For more information, please call Avitae at (888) 228-4823.

Uncle Matt’s has introduced a new three-SKU line of high pressure processed, organic, fruit juice-blended probiotic waters. Available in orange, lemon and grapefruit varieties, the beverages contain 10 calories and two grams or less of sugar per 16.9 oz. bottle. Infused with one billion CFUs of Ganeden BC30 probiotics per bottle, the products will retail for $3.49-3.99. For more information, please call Uncle Matt’s at (352) 394-8737.

Northern Chill is a natural alkaline mineral spring water with a pH of 8+. It contains natural electrolytes and has no added sugars or artificial ingredients. The water is packaged in a 16.9 oz. bottle and has a suggested retail price of $3.99 for a 12-pack. It is available at select retailers in Wisconsin locations. For more information, please call Langlade Springs at (715) 623-9170.

FUNCTIONAL BEVERAGES Maple water brand DRINKmaple has introduced its first brand extension: DRINKmelon.

The new plant-based single ingredient functional beverage is made from 100 percent domestically sourced watermelons and is non-GMO, Kosher, gluten-free, dairy-free, and vegan.

Priced at $2.99 per 12 oz. bottle, DRINKmelon will hit shelves in June. For more information, please call DRINKmaple at (978) 610-6408.

REBBL has launched a new line of plant-based protein elixirs. The beverages are crafted from a synergistic blend of plant protein from sunflower, pea, and pumpkin and enlivened with REBBL’s signature adaptogen blend of maca, ashwagandha, and reishi. Available in Vanilla Spice and Dark Chocolate varieties, the new products are certified organic, GMO-free, and free of flavorings, chemicals and thickeners. The products retail for $4.49 per 12 oz. bottle. For more information, please call REBBL at (541) 678-2715.

Top Shelf Beverages, the maker of Clearly Kombucha, has launched C-Botanicals, a line of effervescent, fermented botanical drinks.

Available in five varieties - Ginger Root, Holy Basil, Lemongrass, Strawberry Milk Thistle, and Turmeric Cardamom – the products contain added probiotics. The line debuted at Natural Grocers and Sprouts, and each variety has a suggested retail price of $3.99 per 16 oz.

bottle. For more information, please call Top Shelf Beverages at (415) 590-2037 Chia Star, a chia seed-based beverage brand, has launched a new line of dairy-free, high pressure processed chia seed and coconut milk shakes. The three-SKU line of 10 oz. shakes comes in Very Vanilla, Caramel Coconut and Cold Brew Coffee varieties, the latter of which is infused with coffee from Brooklyn-based Grady’s Cold Brew. The Caramel Coconut protein shake, which contains 10 grams of plant-based protein via a composite of pea, quinoa and sprouted brown rice protein, will be available exclusively at Whole Foods Stores for its first six months on the market. For more information, please call Chia Star at (973) 583-2170.

Karma Cultures has introduced Karma Probiotics. Two billion probiotic cultures are kept in company’s patented KarmaCap, which, when pressed, releases the ingredients into a bottle of water. To complement the probiotics, each cap contains vitamins A, E and B Complex (B3, B5, B6 and B12). Karma Probiotics comes in three varieties: Apple-Cinnamon, Blueberry Lemonade and Berry-Cherry. The suggested retail price for an 18 oz. bottle is $2.39-2.89. For more information, please call Karma Cultures at (844) 702-6900.

Tu Me Beverage Company has added two new varieties to its line of a turmeric-enhanced waters. Turmeric Coconut Water and Turmeric Water Pomegranate join the company’s existing line of Turmeric Water Mango, Turmeric Water Berries, and Turmeric Water Citrus. The beverages retail for $1.99-2.39 and are available in select retailers. For more information, please call Tu Me Beverage Company at (818) 237-5105.

Lifeway Foods has added four new flavors to its line of organic whole milk kefirs. New Peaches and Cream, Coconut and Cream, Strawberries and Cream and Lemon Meringue flavors join existing Plain and Wildberries and Cream varieties. The whole milk SKUs have the same 12 live and active probiotic cultures as Lifeway’s low-fat kefir products, along with 10 grams of protein, 8 grams of fat, and 160-190 calories per serving. All are USDA certified organic, gluten-free, 99% lactose-free and available in 32 oz. bottles. Please call Lifeway Foods at (877) 281-3874.

BEVNET MAGAZINE APRIL–MAY 2016

23

New Products COCONUT WATER Taste Nirvana has unveiled two new additions to its line of coconut water beverages: Coco Passion, a coconut water blended with passionfruit and Coco Matcha, a coconut water made with Pure Matcha Green Tea. The new offerings are packaged in 9.5 oz. glass bottles and have a suggested retail price of $2.49. They are distributed nationally. For more information, please call Taste Nirvana at (909) 598-4300.

ZOLA has announced the release of two new products, Chocolate Coconut Water and Acai with Mango and Chia. The chocolate flavor extension to its line of 17.5 oz. coconut water contains 11 grams of sugar and 50 calories per serving. The company called the launch of its new Acai juice with mango and chia “a direct response to consumer and retailer demand for more delicious chia products in a rapidly expanding category. Both products retail for TK. For more information, please call Zola at (415) 775-6355.

WINE Guarachi Wine Partners has introduced two French rosés, La Domitienne and Brun Estate, to the U.S. market. La Domitienne is a Languedoc rosé named after the Via Domitia, an ancient Roman road that runs through the Languedoc, connecting Italy, France and Spain.

Mistral winds and proximity to the Mediterranean temper the climate and cool down the grapes to preserve the fresh acidity. The wine retails for $9.99 for a 750 mL bottle. Brun Estate is a Provence rosé made by the renowned Château de Brigue and contains all estate grown fruit from Côte de Provence. It retails for $15 per 750 mL bottle. The wines are available nationally For more information, please call Guarachi Wine Partners at (818) 225-5100.

WHISKEY Stillhouse Spirits Co. has introduced Stillhouse: a line of 100 percent clear corn American whiskeys. Crafted and finished in distilleries in Virginia and Kentucky, the spirits are made from estate-grown corn, distilled in authentic copper whiskey stills, then charcoal-

24 APRIL–MAY 2016 BEVNET MAGAZINE

filtered. Stillhouse comes in a variety of flavors: Apple Crisp, Peach Tea, Coconut, Mint Chip and Red Hot. Stillhouse Original is 80 proof, and infused flavors are 69 proof. All Stillhouse products are available in 750 mL stainless steel cans with a suggested retail price of $27.99. The products are distributed in California, Indiana and Ohio. For more information, please call Stillhouse Spirits at (323) 498-1116.

The eponymous Irish whiskey from The Pogues, whose Celtic take on punk took rock by storm in the 1980s, is now available in the U.S. The Pogues Irish Whiskey is distilled using ingredients indigenous to Ireland, including locally grown grain and spring water from the River Ilen. It’s crafted in small batches in handmade copper stills at West Cork’s distillery in Skiberdeen. The 40 percent ABV spirit is available at retailers throughout the country and has a suggested retail price of $39.99 for a 750 mL bottle. For more information, please call MS Walker at (617) 776-6700.

Union Horse Distilling Company has released two new whiskeys. UHDCo. Reserve Straight Bourbon Whiskey is a small batch, artisanal 92 proof whiskey distilled from a sour mash recipe in Union Horse’s copper pot still. UHDCo. Reunion Straight Rye is a small batch, 100 percent rye whiskey that is 93 proof. Both spirits are aged in the distillery’s signature oak barrels. The products are sold in Kansas, Missouri, Nebraska, Iowa, Connecticut, New Jersey and New York. and retail for $36-41. For more information, please call Union Horse at (913) 492-3275.

Popcorn Sutton Distilling has released its first brown spirit. Popcorn Sutton Barrel Finished is a charred oak barrel-finished liquid. It contains no caramel coloring, and like Popcorn Sutton’s Original Small Batch Recipe, no grain neutral spirit. The 92 proof product is available at select liquor stores in limited markets in Tennessee, North Carolina, Texas, Colorado and Ohio. It has a retail price is $49.99. For more information, please call Popcorn Sutton at (614) 907-6924.

VODKA Stoli Gluten Free Vodka is made from naturally gluten-free corn and buckwheat

harvested from the fertile fields in the Tambov region of Russia. The ingredients are distilled three times at Stoli’s state-of-the-art Talvis distillery and filtered four times, through quartz sand and birchwood charcoal, before being blended with pure, natural spring water from the Latvijas Balzams’ artesian well in Riga, Latvia. The vodka will be available in 50 mL, 750 mL and 1 L packages nationally with a suggested retail price of $19.99 per 750 mL bottle. For more information, please call Stoli Group USA at (212) 858-9090.

GIN Graton Distilling Company has introduced D. George Benham’s Sonoma Dry Gin. The spirit is crafted with 12 botanicals, including a traditional gin base of juniper, coriander and citrus. Locally grown Meyer Lemon and Buddha’s Hand is hand-zested to showcase

fragrant citrus characteristics. Chamomile, peppermint and orris root add cool floral notes while botanicals of cardamom, grains of paradise, angelica root, star anise and galangal add a warm, spicy character. The gin is distributed in California and has a suggested retail price of $40. For more information, please call Purple Wine + Spirits at (707) 829-6100.

TEQUILA Republic Tequila has released a Limited Edition Extra Añejo Tequila. Aged for over three years in eight carefully selected charred oak bourbon barrels, the spirit is the fourth product in the Republic Tequila family. Packaged in a 750 mL glass bottle molded in the shape of Texas, the product retails for $79.99. It is distributed in Texas. For more information, please call Republic Tequila at (512) 382-7573.

BEST OF BOTH WORLDS

Tu Me Beverage Company

BEVNET MAGAZINE APRIL–MAY 2016

25

Channel Check

SPOTLIGHT CATEGORY

Refrigerated Vegetable Juice Cocktails SOURCE: IRI, a Chicago-based market research firm (@iriworldwide)

What’s HOT & what’s NOT in stores now

52 Weeks through 2/21/16

If the eyes are the window to the soul, the refrigerated vegetable juice category is a windsock for the brand tendencies of the healthy consumer. And the breezes are strong – the category is up 20 percent over the past 12 months, and new and more venerable brands are making it happen. There’s a lot of SKU-shuffling from bigger companies like Bolthouse, Naked, and Odwalla, of course, as established varieties are replaced by organic or new products get pushed through the system. But the category, small as it is, also lets you track Evolution Fresh, which is going both up and down as it tries to find SKUs that establish a toehold.

A couple of new products to watch are Suja Essentials, which hasn’t yet tracked for a year and is already nearing $6 million, and Bolthouse Farms 1915 – a cold-pressed brand launched under the Bolthouse label that has major shelf-space and pricing advantages because of parent company Campbell Soup. Meanwhile, newer brands like Forager, It Tastes Raaw and Daily Greens are moving through Whole Foods with eyes on the mainstream. Old world and new world are colliding, for sure.

Brand

Dollar Sales

Bolthouse Farms

$53,951,228

Change vs. year earlier -7.58%

Naked

$18,104,578

96.56%

Bolthouse Farms Organic

$13,546,317

50.20%

Odwalla

$10,168,663

3.99%

Evolution Fresh

$6,535,053

61.91%

SUJA Essential

$5,768,828

N/A

Bolthouse Farms 1915

$3,436,508

N/A

Evolution Fresh Essential Greens

$2,271,543

-30.21%

Forager Project

$1,930,728

-3.15%

It Tastes Raaw

$1,573,365

19.08%

Goodfoods

$827,595

255.56%

Daily Greens

$657,411

336.35%

Seminole Pride Noble Organic

$634,823

N/A

Ardens Garden

$624,536

-1.31%

Blueprint Juice

$594,542

-7.95%

Barsotti

$538,078

16.11%

Blueprint

$521,285

230.09%

SUJA

$396,408

-23.01%

Columbia Gorge Organic

$309,987

-17.72%

$281,931

-12.54%

Columbia Gorge

TOPLINE CATEGORY VOLUME $33,592,436,933

4.9%

Energy Drinks

$11,819,437,056

10.68%

Bottled Juices

$7,054,648,832

2.17%

Tea/Coffee

$5,275,448,832

12.96%

Bottled Water

$13,986,451,456

9.63%

Drink Mixes

$893,471,488

-3.04%

Beer

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 2/21/16

26 APRIL–MAY 2016 BEVNET MAGAZINE

Channel Check RTD TEA Brand

Dollar Sales

AriZona

$675,537,088

ENERGY SHOTS Change vs. year earlier 1.23%

Brand

Dollar Sales

5 Hour Energy

Change vs. year earlier

$1,073,793,792

2.38% 2.39%

Lipton Pure Leaf

$563,749,248

31.58%

Stacker 2 XTRA

$17,549,814

Lipton Brisk

$343,965,632

-2.84%

Private Label

$14,940,254

4.13%

Lipton

$323,783,776

6.40%

Tweaker

$14,359,882

40.66%

Gold Peak

$253,914,448

44.56%

Stacker 2

$9,276,479

-2.75%

Snapple

$224,408,224

7.69%

Street King

$6,666,042

-26.53%

AriZona Arnold Palmer

$202,257,872

4.22%

Rhino Rush

$6,601,565

77.48%

Lipton Diet

$193,676,976

-1.08%

Stacker 2 6 Hour Power

$6,305,328

-26.48%

Diet Snapple

$179,701,776

-0.98%

Stacker 2 Extreme

$5,929,423

20.77%

Peace Tea

$63,015,288

-6.46%

K Chill

$3,178,514

N/A

BOTTLED WATER Brand

Dollar Sales

IMPORT BEER Change vs. year earlier

Private Label

$2,271,807,232

12.22%

Dasani

$1,063,709,376

7.83%

Aquafina

$1,035,355,776

Brand

Dollar Sales

Corona Extra

Change vs. year earlier

$1,573,358,204

14.6%

Modelo Especial

$984,616,457

25.3%

9.81%

Heineken

$731,238,309

1.9%

Nestle Pure Life

$913,459,264

0.52%

Dos Equis XX Lager Especial

$326,419,158

9.5%

Glaceau Smart Water

$801,988,160

18.48%

Stella Artois Lager

$284,134,026

21.6%

Poland Spring

$642,889,536

10.38%

Corona Light

$259,307,903

9.9%

$487,117,696

4.00%

Tecate

$148,315,908

-3.8%

Glaceau Vitamin Water Deer Park

$434,862,016

5.32%

Labatt Blue

$77,935,147

-0.2%

Ozarka

$365,937,728

4.88%

Pacifico

$77,697,929

4.6%

Fiji

$315,587,744

19.20%

Labatt Blue Light

$72,289,575

2.1%

PERFORMANCE IN THE PUREST FORM

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-Mark Wahlberg

28 APRIL–MAY 2016 BEVNET MAGAZINE

“Quit the sugar, quit the flavors - switch to AQUAhydrate with electrolytes and pH9+.

LET’S GO!”

-Sean “Diddy” Combs

CAPPUCCINO/ICED COFFEE Brand

Dollar Sales

Change vs. year earlier

Starbucks Frappuccino

$1,021,028,480

Starbucks Doubleshot

$546,405,440

31.73%

$63,906,696

-18.79%

Java Monster

$45,312,436

14.27%

Starbucks Frappuccino Light

$26,322,920

0.33%

Starbucks Doubleshot Light

$16,161,600

ILLY Issimo

$11,561,591

41.53%

Nestle Skinny Cow

$8,544,546

267.78%

Gevalia Java Nut

$6,610,414

N/A

Rockstar Roasted

$6,404,938

25.91%

Starbucks

18.62%

34.40%

SPORTS DRINKS Brand

Dollar Sales

Gatorade Perform

Change vs. year earlier

$3,300,362,240

3.33%

Powerade ION4

$793,819,968

4.30%

Gatorade Frost

$453,392,448

1.80%

Gatorade

$410,420,576

72.09%

Gatorade G2 Perform

$343,851,200

-9.15%

Gatorade Fierce

$312,264,608

52.86%

Powerade

$235,229,664

16.04%

Powerade Zero ION4

$203,694,960

6.82%

Gatorade G2

$55,779,200

28.17%

BodyArmor

$46,994,888

190.63%

CAFFEINE

ENERGY DRINKS Brand

Dollar Sales

Change vs. year earlier

Red Bull

$3,001,990,912

5.80%

Monster Energy

$1,502,919,424

11.47%

Red Bull Sugar Free

$670,619,584

6.19%

Monster Energy Zero Ultra

$458,429,952

21.39%

$417,164,672

12.88%

Java Monster

$327,933,472

16.08%

Monster Rehab

$320,170,240

4.54%

Monster Energy Lo Carb

$317,366,400

0.64%

Rockstar

$267,742,688

0.96%

Monster Mega Energy

$256,843,584

5.18%

NOS

DOMESTIC BEER Brand

Dollar Sales

Change vs. year earlier

Bud Light

$6,081,417,320

Coors Light

$2,422,149,465

0.5% 2.2%

Budweiser

$2,126,133,388

0.5%

Miller Lite

$2,041,047,632

3.9%

Michelob Ultra Light

$1,106,717,963

21.0%

Natural Light

$1,047,231,530

-2.1%

Busch Light

$868,463,348

0.6%

Busch

$625,065,955

-2.7%

Miller High Life

$457,779,692

-0.5%

Keystone Light

$444,013,054

-3.9%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 2/21/16

Contact Jackson: info@appliedfoods.com Learn more: purcaf.com BEVNET MAGAZINE APRIL–MAY 2016

29

Gerry’s Insights

By Gerry Khermouch

As a New Yorker who lives a few blocks from Central Park, I spend a lot of time in that emerald oasis, biking, playing sports, catching Summerstage concerts, watching the hustlers do their out-of-tune renditions of “All You Need Is Love” around the John Lennon memorial. The other day, though, as I climbed the Great Hill, it occurred to me – that has got to be the clunkiest brand name.

Sure, it’s in the middle of Manhattan, but couldn’t those 1850s designers have done better than “Central Park”? That literal geographic designation offers no romance, no intrigue; on a tourism map, it has no claim to being memorable.

Contrast it, for example, to San Francisco’s mesmerizingly named Golden Gate Park. Talk about aspirational branding!

And yet, Central Park has proved to be an iconic destination for 150 years. The name seems to conjure magic among millions of people – really, in spite of itself, as I realized the other day.

That seems like a good starting point to talk about brand names. I’ll get right to the point: in two decades of reading branding handbooks and observing marketers’ branding efforts, my conclusion is there ain’t no science to branding. At least where naming is concerned, it seems to be a matter of inspiration, whimsy, luck, improvisation, delusion and what the trademark gods leave unregistered.

OK, maybe there are couple of general rules that might be worth passing on to those playing in beverages -- otherwise, this’ll be an uncharacteristically short column. To elaborate on these rules, I reached out to the astute Peter De30 APRIL–MAY 2016 BEVNET MAGAZINE

A Brand By Any Other Name

Pasquale of Brooklyn-based Arena Partners, whose comments leaven the rest of this column.

I’ll start by reminding you that, with hundreds of other brands besides yours on the shelf, your brand name and package together have barely an instant to explain the premise to shoppers. As Peter puts it, “If the label can’t answer ‘what this is and why this brand’ clearly and in under 3 seconds, the game is over.” If you opt for a storytelling approach that involves a mys-

IF THE LABEL CAN’T CLEARLY ANSWER ‘WHAT THIS IS AND WHY THIS BRAND’ CLEARLY AND IN UNDER 3 SECONDS, THE GAME IS OVER. PETER DEPASQUALE ARENA PARTNERS tifying or unpronounceable brand name, then the label and ancillary marketing simply will have more work to do. That can work, but you need to be aware that’s what you’ll be up against.

By that token, it may be better to resist the temptation to go too far in pursuit of branding magic in favor of a straightforward brand name that fully encompasses the premise of the product. Take vitaminwater. I’ll admit I was skeptical about that name at first: who wants to drink their vitamins, I thought? Where was the

appetite appeal? Clearly the communication value of the name – romanced by the brand’s ingenious marketing in its early years – trumped any storytelling limitations in the name. A similar tradeoff has been successfully made by shot maker 5-hour Energy (though if you opt for a name like that, these days you’d better be prepared to prove it delivers five hours of sustained energy). Not quite as literal, but firmly ensconced in Peter’s pantheon, is Sparkling Ice. “The brand name is the brand proposition, which saves time and money,” he tells me. “The beverage label is strikingly executed; telegraphic and beautiful, not one or the other.” To Peter, “ ‘storytelling’ is way overrated. Name-asproposition is what to focus on.”

Another element to focus on: the product descriptor – the words under the brand name. This needs to carry whatever explanatory load the brand name doesn’t.

So while DePasquale isn’t so keen on the obscure Bai as brand name for the coffeefruit line, he thinks it’s helped crucially by the descriptor “antioxidant infusions.”

The idea, he says, “is to create a segment that your brand can be the leader in,” just as Gatorade leads among “thirst quenchers.” Similarly, BodyArmor, in seeking to dethrone Gatorade by putting more into its hydration beverage, has adopted “SuperDrink” as its descriptor.

Beyond that, it seems to get vaguer.

Putting a person’s name in the brand – as with GT’s Kombucha – can communicate that it’s from a real person, but as manufactured corporate entries like Caleb’s Kola proliferate, that magic may be waning among skeptical shoppers. Place

names may be an effective way to stake a claim, even when the brand has no real connection to the place: AriZona Iced Tea, from a pair of Brooklyn entrepreneurs who’d never set foot in that state, worked because it conjured warm weather and lent itself to a brilliant graphic treatment on the package. But Nantucket Nectars, though it conjured a romantic destination to East Coast denizens, didn’t translate in regions like the Pacific Northwest. South Beach floundered while it was working a Miami art-deco vibe, but succeeded after dropping the place connection and seguing to SoBe, with its vaguely Japanese tenor and twin-lizards yin-yang motif.

The name proved to be a good fit with the brand’s use of exotic herbs like yohimbe.

Going for a fun or lifestyle effect seems to work better when it’s harnessed to a basic, well-understood category rather than a functional one, where the name needs to do more basic explanatory work.

So I feel Calypso Lemonade is a great name, but I’m still undecided about acai

pioneer Sambazon. I’m not sure how many consumers recognize “samba” and “Amazon” as constituent parts of the name, though it’s easy-to-say and resonant, good qualities for an arcane ingredient with polarizing flavor.

Poor brand names? Peter dislikes Vertical Water, for a maple water brand. “The website explains it to a degree (we keep trees ‘vertical’), but there’s no readily understandable answer to ‘what is this and why this brand’ on the label,” he complains. Personally, the brand name that’s irked me the most over the past decade – in part because of how much money was squandered trying to get it to resonate – is FRS, for the quercetin-based drinks.

The company spent millions on online advertising – at one point outspending Coke, Pepsi and P&G combined – and yet nobody could remember its name. Once, at a massive FRS rehydration station at New York’s 5 Boro Bike Tour, not a single of the fit, outdoorsy participants showed signs of ever having heard of the brand.

There was no question they matched FRS’ demo and frequented sites like ESPN.com that the brand flooded. Even worse, if the letters FRS in themselves were unmemorable, explaining that they were an acronym for “free radical scavenger” didn’t help in the least. I used to suggest to FRS managers that they come up with something catchier for FRS to stand for. The FRS co-founder who’s lately regained ownership of the brand has freely acknowledged to me that, after $100 million invested, the brand name might have to go, at least at retail.

That all said, the undeniable truth seems to be that a fantastic product proposition overcomes all manner of branding limitations. So, again, none of these observations should be regarded as hard and fast. We have 35 million annual visitors to Central Park to prove that point.

Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.

BEVNET MAGAZINE APRIL–MAY 2016

31

GRUIT OR GIMMICK I S

H A R D

S O D A

H E R E

T O

S T A Y ?

B Y C HRIS FURNARI Pabst CEO Eugene Kashper calls it “gruit.” Forbidden Root founder Robert Finkel calls it “botanic beer.” Executives at Anheuser-Busch InBev, MillerCoors and a host of others simply call it “hard soda.” And then there’s at least three New Englandbased companies, including Boston Beer Company, going after an emerging “hard seltzer” segment.

You probably know them all as flavored malt beverages. You know better. You know that for this category, the question isn’t one of terminology, it’s one of long-term viability. From Seagram’s Escapes to Smirnoff Ice, we’ve all seen so-called “alcopops” come, and go, and come, and go.

So when we first began asking folks what they thought about the emergence of hard root beer and other soda-inspired flavors last July, we heard a lot of similar remarks: “Today’s consumers are willing to try anything. There seems to be this appetite for all sorts of things. If they are done well and people grasp it, there’s opportunity.” – Alan Newman, president, Alchemy & Science (Boston Beer Company).

“Clearly there is a consumer right now that is clamoring for this. I don’t know how widespread it can be our how deep it can 32 APRIL–MAY 2016 BEVNET MAGAZINE

go, but we are about to find out really quickly.” – Bob Sullivan, vice president of sales, Andrews Distributing “Millennials have grown up with a lot more flavor in their food and beverage choices. They are demanding higher flavor intensity and this fits in naturally with where their drinking and food habits are going.” – Jonathan Stern, director of media relations, MillerCoors.

While it’s true that U.S. consumers are experimenting with a broader array of new flavors – the research firm Mintel recently found that 57 percent of U.S. beer drinkers who increased their beer consumption in 2015 attributed the uptick to “a wider variety of flavor” – predicating how much market share the latest crop of FMB products can grab, if they will be accepted internationally, and whether or not offerings like hard root soda can bring drinkers back to the beer category, is harder to know. In other words, it’s in keeping with the contours of the FMB category: it’s hard to tell if something is a trend or a fad.

Certainly, the latest wave has contributed to some faddishness: the neutral malt base used by some of these companies lends itself to many flavor varieties, while a slight boom in craft and

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flavored malt beverages. But they don’t see hard soda as its own category, despite the success of Not Your Father’s and forays from large players like Boston Beer and A-B. Rather, they feel Not Your Father’s, despite a name that is more closely associated with a CSD, will serve as a platform for “gruit-inspired” beers that will become a “significant” subsegment of craft, sourcing drinkers from the light beer, IPA, hard lemonade and cider segments.

“It is going to be much bigger than cider,” Kashper said.

“Hard root beer is here to stay.”

And Pabst is staying in the game, following up its hard root beer home run with the November introduction of Not Your Father’s Ginger Ale, another area of the FMB category that’s growing. Boston Beer, via its Coney Island brand, and MillerCoors, via its Henry’s Hard Soda line, also recently introduced offerings of their own. throwback sodas, combined with an ongoing revival in cocktail culture may be providing an entry point to a sweeter taste profile.

For its part, MillerCoors executives believe that flavored beer and “malternatives” could eventually make up six percent of total beer category sales. Currently, they’re giving the category a shot in the arm: year-to-date FMB volume sales, according to market research firm IRI Worldwide, which this year began counting sales of the Not Your Father’s brand in that segment, are up 17 percent and make up four percent of total beer volume share.

So regardless of duration, for now, a lot of companies are trying to cash in, perhaps inspired by the gangbuster success of Not Your Father’s Root Beer, which generated more than $104 million in off-premise retail sales in 2015, according to IRI. Both Kashper and Brian Krumei, a managing partner at TSG Consumer Partners, which owns a stake in Pabst Brewing, say they’re bullish on the growth potential for the latest wave of

Brand

Dollar Sales

Change vs. year earlier

Redds Apple Ale

$137,236,420

-17.1%

Small Town Not Your Fathers Root Beer

$125,884,233

N/A

Twisted Tea Original

$118,565,252

29.0%

Bud Light Lime Straw Ber Rita

$98,203,111

-28.3%

Smirnoff Ice

$93,125,668

7.0%

Bud Light Lime Seasonal

$85,277,400

90.1%

Bud Light Lime Lime A Rita

$72,945,868

-30.9%

Mikes Harder Lemonade

$67,616,891

11.6%

Bud Light Lime Mang O Rita

$65,731,253

-43.3%

Redds Wicked Apple Ale

$63,705,699

93.8%

Mikes Hard Lemonade

$58,311,330

-0.1%

Bud Light Lime Raz Ber Rita

$53,571,631

-46.0%

Mikes Hard Variety Pack

$52,477,080

34.2%

Redds Strawberry Ale

$47,408,951

-28.2%

Mikes Hard Black Cherry Lemonade

$41,414,410

3.7%

Redds Green Apple Ale

$39,634,613

N/A

Four Loko Fruit Punch

$39,631,074

1.8%

Mikes Harder Black Cherry Lemonade

$35,450,769

8.7%

Mikes Harder Cranberry Lemonade

$35,394,385

6.2%

Smirnoff Screwdriver

$32,930,837

12.6%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 2/21/16

34 APRIL–MAY 2016 BEVNET MAGAZINE

MILLENNIALS HAVE GROWN UP WITH A LOT MORE FLAVOR IN THEIR FOOD AND BEVERAGE CHOICES. THEY ARE DEMANDING HIGHER FLAVOR INTENSITY AND THIS FITS IN NATURALLY WITH WHERE THEIR DRINKING AND FOOD HABITS ARE GOING. JONATHAN STERN DIRECTOR OF MEDIA RELATIONS, MILLERCOORS

Steve Ferris, the managing director for Halewood International, which makes and markets the 200-year old line of Crabbie’s alcoholic ginger beers, credited consumer promiscuity for the recent surge in sales for hard soda.

“Hard soda is developing in North America and I believe it can develop globally, but it is going to be in selective markets,” he said, adding that the U.S. was Crabbie’s largest and most important export market.

But others still aren’t sure how big the newest group of FMB offerings can get, or if consumer interest will last beyond the initial trial period. After all, it wasn’t that long ago that brewers were stacking cases of energy drink-inspired FMBs in supermarkets and liquor stores, trying with berry flavored, caffeine-enhanced malternatives to plug the hole blown into their on-premise accounts by so many Red Bull-and-vodkas.

Still, the possibility of an alcoholic CSD might have greater precedence: after all, many cocktails rely on club soda or tonic as their key mixer, and we are now living in a world where the mysteries surrounding the alcohol content of kombucha and other fermented products may comprise as much of an advantage for marketers as a detriment. Could these changing levels of consumer acceptance truly mean that there is something longerlasting than the latest fad at play in the case of soda-and-booze combos? At least one guy who’s been regarded as a bit of a seer in the past thinks so.

“I think we are on the edge of something that hasn’t been done before,” said Newman.

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Brand News Anheuser-Busch’s new brand platform Best Damn Brewing Co. has launched its second national offering. Best Damn Cherry Cola, the first alcoholic cherry cola on the market, can be enjoyed on its own, in cocktails or over ice cream for a hard Cherry Cola float according to the company. It was sampled along with Best Damn Root Beer during SXSW Interactive Festival and will continue to be promoted across the country throughout 2016, including in New York on the plaza outside of Madison Square Garden in April.

Wachusett Brewing has launched a line

of hard seltzer beverages under the Nauti Seltzer brand. Positioned as a healthy alternative in the hard soda category, the 100-calorie, 5 percent ABV Nauti comes in raspberry, lemon-lime, grapefruit and cranberry flavors. After rolling out in 6-pack cans with a suggested retail price of $9.99 in Massachusetts in February, the brand launched nationwide in April.

Seagram’s has launched a new line of hard sodas that hit shelves nationally in March. Debuted with an introductory lineup of Cherry Cola, Grape Soda, Lemon n’ Lime and Orange Cream flavors, the latter two premiered at select Publix stores in the Southeast. The new offering is produced at High Falls Brewery in Rochester, N.Y., and is a part of the North American Breweries family.

Progressive Adult Beverages

Henry’s Hard Soda, the hard soda arm

of MillerCoors, has launched in ginger ale and orange soda flavors, both of which contain 4.2 percent ABV. The company kicked off a national marketing campaign, including TV, print and digital platforms, in January to support the new product launch. The brand is sold nationwide in 6-packs of 12 oz. bottles and 16 oz. cans.

Small Town Brewery has introduced Not Your Father’s Ginger Ale following the success of its Not Your Father’s Root Beer. A gruit-inspired botanical beer brewed with ginger, the new product launched nationwide in February, 2016 in 6-packs of bottles and cans with a suggested retail price of $10.99.

Austin Cocktails, a family-owned brand,

has introduced two new offerings Bergamot Orange Margarita and Fred’s Ruby Red Cocktail - to its lineup of bottled, craft cocktails. Fred’s Ruby Red Cocktail, a tribute to the co-founders’ grandfather, is batched with five times distilled vodka, natural grapefruit, a hint of mint, lime juices and a splash or organic agave. Bergamot Orange Margarita blends premium tequila, natural bergamot orange, lime juices, golden organic agave and a custom triple sec. The new flavors will be available in select markets and are packaged in 750 mL bottles.

Sprecher Brewing Company is releas-

Spiked Seltzer is a Connecticut-based

beverage company that brews glutenfree, low-carb, alcoholic seltzer from Adirondack water and natural citrus flavors. Fermentation of the citrus essence and sugar naturally produces 6 percent alcohol. Spiked Seltzer is available in four flavors: Valencia Orange, Cape Cod Cranberry, West Indies Lime and Indian River Grapefruit.

36 APRIL–MAY 2016 BEVNET MAGAZINE

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swEet & hEalthY sugar alternatives grow in natural beverage set

By Ray Latif

Earlier this year, the u.s. Department

of Agriculture and the U.S. Department of Health and Human Services released the latest version of the country’s official dietary guidelines. Significant within the document was a call for Americans to limit their intake of added sugar to no more than 10 percent of daily calorie intake.

Although most public health experts praised the government’s recommendations, some were concerned that the guidelines did not suggest better-for-you alternatives to cane sugar and high fructose corn syrup, each of which have low nutritional value and are the two most commonly used sweeteners in packaged food and beverages.

Natural alternatives account for just 1 percent of the global market for sweeteners, according to Lux Research, a Boston-based market research firm. However, whether out of concern for public health or simply because it’s a fit for their brand strategies, natural beverage companies are increasingly turning to alternative sweeteners for blending with innovative and healthy formulations. Here are four ingredients on the rise:

38 APRIL–MAY 2016 BEVNET MAGAZINE

MAPLE SYRUP

HONEY

CoConut NEctar

Maple syrup has a long history as a sweetener in beverages, ranging from colonial era switchel (an apple cider vinegar-based drink) to more recent, trendy juice blends designed for cleansing. While it’s still a very small part of the sweetener mix, the use of maple syrup is increasing, particularly among nut milk producers.

Emerging brands including New Barn, Califia Farms, MALK and NuMoo prize maple syrup as ingredient that blends well with the consistency and flavor of almond milk.

Maple syrup is also employed as a sweetener by a handful of iced tea companies: Honest Tea uses it in the brand’s Assam Black Tea and AriZona formulates its “Oak Brewed” teas with maple syrup.

Meanwhile, switchel is enjoying a minor renaissance, and producers like CideRoad are using maple syrup. Its fans say that it is a healthier sweetener, with more antioxidants and a lower glycemic index than cane sugar.

Notable in the rise of maple syrup is a recent boom in production. According to the U.S. Department of Agriculture, maple syrup production rose by 6.3 percent in 2015, a year that saw the second largest crop on record. Observers of the maple syrup industry cite the rising demand for alternative natural sweeteners as contributing to the surge in output.

Although honey has long been employed as a flavoring in beverages, rising consumer faith in honey as a healthy sweetener has driven demand for the ingredient as an alternative to sugar. Beverage companies are finding new ways to formulate with honey and some are promoting the sweetener as laden with antioxidant and antibacterial properties, as well as a good source of vitamins and minerals.

The uptick in the use of honey is most apparent in new premium teas, including two varieties in Purity Organic’s recently launched “supertea” line and products in Jade Monk’s line of high pressure processed matcha drinks. Other beverage companies, including Honeydrop, a brand of cold-pressed juices and lemonades, are innovating by using both local and exotic varieties of the ingredient. Honeydrop labels each of its beverages with the name of the locale from where its honey is sourced, i.e. “Raw Texas Honey.”

Derived from the sap of coconut blossoms, coconut nectar is often promoted as healthier than other sweeteners because it is less processed and contains lower fructose content than agave nectar and maple syrup.

It’s also a nutrient-laden ingredient that’s loaded with minerals, amino acids and vitamins.

Coconut nectar is increasingly in demand among organic beverage companies marketing healthy, innovative formulations and cutting edge ingredients. Temple Turmeric is one such company and describes the coconut nectar in its Tumeric Coconut Elixir as a low glycemic natural sweetener that, combined with other ingredients, enhances the absorption of curcumin, the active component in turmeric.

Meanwhile, REBBL, a brand of adaptogen-laden herbal elixirs and tonics, recently launched a pair of plant-based protein beverages that are sweetened with coconut nectar. REBBL cofounder Palo Hawken hailed the products as “completely free of the junk ingredients so typical of the category.”

High pressure processed juice brand Daily Greens uses coconut nectar in the formulation of its hemp milk drinks, promoting the sweetener as “a good source of vitamins C, B1 and B2” and having “a low glycemic index of 35.”

DATES Intensely sweet and antioxidant-rich, dates are, like maple syrup, finding favor as a sweetener among a number of nut milk and smoothie producers. Dried and finely ground into a powder, dates are sparingly infused into products like Forager’s cashew and almond blends as well as cold-brew coffee and almond milk, among other products. Dates are also the primary source of sweetness in Nutraw’s new “100% Raw” pistachio milk and NuMoo’s pecan milk and pistachio milk varieties.

Despite their effectiveness in nut milks, ground dates tend to clump when blended with liquid and cannot melt or dissolve in solution in the same way as other sweeteners. As such, it’s unclear how much runway the ingredient has for use in other beverage categories.

BEVNET MAGAZINE APRIL–MAY 2016

39

Community, Cans, and Carbonation The State of the Coconut Water Category /// BY Neil Martinez-Belkin Coconut water has seen a surge of innovation of late with brands pushing the category into previously unchartered territories via new products, packaging choices and processing methods. And while 2016 has seen longtime category leaders make moves indicative of the massification of coconut water, there’s also been a renewed focus on the natural channel, as consumers continue to seek out offerings with organic, nonGMO and not-from-concentrate call-outs. That’s slightly counterintuitive to findings in late 2014, which indicated that the category was moving more heavily into conventional channels.

An analysis from retail data providers at SPINS and IRI at the time showed that there was a period of transition going on where consumers were stocking up on coconut water in conventional stores at lower prices. Since then however, there’s also been a growing recognition that the natural and specialty base of the category remains vital. In fact, one of Vita Coco CEO Mike Kirban’s priorities upon returning to a more active day-to-day role at his company was to more fully engage the natural and specialty channel, something he said he’s done over the past eight months.

40 APRIL–MAY 2016 BEVNET MAGAZINE

maybe a small chart describing each process

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So if coconut water has both migrated to conventional retailers but left an innovation tail in the incubation channels, that means there’s a lot of ground to cover in a category assessment. So let’s get started:

The New Premium It seems like there is suddenly a land grab at the highest end of coconut water as longtime premium leader Harmless Harvest finds itself in a transitional phase. The pioneers of never heated, high pressure processed (HPP) coconut water, Harmless recently made the decision to switch from its signature process to a proprietary microfiltration one. The move followed a series of run-ins with the U.S. Food and Drug Administration (FDA) over the company’s ability to control bacterial spores through HPP alone. Whether other HPP coconut water brands like San Francisco-based Invo or recent category

The evolution of different packaging and increasingly different price points is validation for the category.

People have discovered that they can find a coconut water to fit into any part of their lifestyle and budget.

ARTHUR GALLEGO / PRINCIPAL, GALLEGO & CO. BRAND COMMUNICATIONS

newcomer Sri Lanka Gold will eventually follow suit remains to be seen.

Meanwhile All Market, the makers of Vita Coco, is looking to redefine the terms of the super-premium coconut water category with the upcoming launch of Coco Community, an organic, Fair-for-Lifecertified coconut water sourced from the same Nam Hom coconuts of Thailand’s Ratchaburri Province that Harmless Harvest uses. The product, which the company is calling its entry into the “artisanal

42 APRIL–MAY 2016 BEVNET MAGAZINE

coconut water” segment, undergoes UHT pasteurization as opposed to HPP and will launch nationally in May at Target and other natural and specialty foods retailers.

“Coco Community taps into a new audience for All Market,” said company spokesman Arthur Gallego. “The diehard foodies and purists are out there and they’re looking for these kinds of beverages and we wanted to speak to them.”

Other brands are leveling up too. ZICO recently made the move to return to its not-from-concentrate roots across its entire range while PepsiCo-owned Naked Juice has transitioned its coconut water to become USDA-certified organic. Longtime natural channel stalwart C2O has added a premium-aimed organic offering to its range as well.

Why all the attention for a channel that only represents about 4 to 5 percent of the category? It’s growing the fastest (much like that retail segment) -- 58 percent in the last year, according to data from Vita Coco.

Packaging Plays Once a beverage synonymous with Tetra Pak cartons, mainstream category pioneers Vita Coco and ZICO are both putting more of their product into new formats. In June Vita Coco will launch its largest offering yet, a 1.5 L size coconut

water packaged in a PET bottle to be sold alongside refrigerated juices and dairy beverages.

“The evolution of different packaging and increasingly different price points is validation for the category,” Gallego said.

“People have discovered that they can find a coconut water to fit into any part of their lifestyle and budget.”

ZICO, on the other hand, recently discontinued its opaque HDPE bottles for a 16 oz. clear PET packaging. The brand, which previously carried both notfrom-concentrate and from concentrate formulas of its product has also moved to an entirely not-from-concentrate range.

“We created this package thinking about the consumer and their usage occasions,” said ZICO President Tom Larsen.

“When you think about going into a drug store or a convenience store, between the hand feel and the cap, this bottle better meets consumers’ expectations than a Tetra would.”

Still, like Vita Coco, ZICO has also gone big, spending time trying to develop a business in the refrigerated juice and dairy set via gable top chilled juice blends.

Meanwhile, Maverick Brands, makers of organic coconut water Coco Libre, is adding cans, a smaller format previously associated with more value-oriented brands. It’s a move aimed at putting the

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The main point of distinction throughout the , category has been freshness; that s the ground where Harmless Harvest built its brand in the past. If it is able to maintain or improve taste quality without HPP, it may yet prove that sourcing is as important as process technology when it comes to coconut water.

Coco Libre into more conventional retailers, but the cans have also already been authorized at Whole Foods and Sprouts Farmers Markets.

As the category matures, traditional category dynamics start to take place -- there’s a premium, conventional, and value set; currently, the leaders are playing to the premium set, but they aren’t afraid to go downstream, either, and packaging can reflect that shift. Kirban himself notes that “we continue to look at value as an opportunity as well, maybe in cans.”

Flavors & Functions Coco Libre is also getting into sparkling with the launch of four-SKU line of carbonated coconut waters in Original, Grapefruit, Cucumber + Lemongrass and Lemon Ginger varieties. The brand’s joined by Jax Coco and recently launched CocoMazing in the sparkling space. Other innovations in flavor have come by way of combining coconut water with other on trend ingredients such as matcha. Matcha Love and Taste Nirvana both recently launched coconut waters blended with the Japanese green tea powder.

It’s part of a growing movement to associate coconut water with different need states, one that has been tackled with protein infusions at Coco Libre, caffeine at erstwhile energy drink maker Hiball, and probiotics from brands like Inner Eco and GoodBelly. The core functional attribute of coconut water, hydration, continues to make it an ingredient in sports drinks like BodyArmor and Great-

44 APRIL–MAY 2016 BEVNET MAGAZINE

er Than. On the refreshment side, Vita Coco has played with tea and lemonade blends, as has Zola; both have found limited success compared to tried-and-true blends like coffee and chocolate.

Meanwhile, as consumers continue to migrate away from traditional refrigerated juices like orange juice ZICO has put a strong push behind its ‘Chilled’ line of coconut water and juice blends, which ZICO director of marketing Meghann Seidner points to as “a big driver of a lot of the category growth.” The company recently launched Strawberry Banana as its newest addition to the line.

Still, the main point of distinction throughout the category has been freshness; that’s the ground where Harmless Harvest built its brand in the past. If it is

able to maintain or improve taste quality without HPP, it may yet prove that sourcing is as important as process technology when it comes to coconut water.

Such an outcome might also be good for Coco Community, but it depends on the ability of the fighter brand to eat away at Harmless’ brand strength at a time when its operations are in transition. Like any launch, it could fail for a variety of reasons, but one thing’s for sure, unfamiliarity with the category won’t be one of them.

Pulling back the focus from the specific developments in the category to its broader implications, a look at the numbers confirms that.

Vita Coco has been tracking import data and sales of coconut water in measured retail channels over the years, and the company estimates that the category is worth about $1.2 billion overall, along with another $650 million in imports.

Of the retail players, Vita Coco continues to dwarf its competition; it’s bigger than the next dozen smaller brands put together, and that includes ZICO, ONE and Harmless Harvest. Still, it’s a battle for share with a long tail, and as innovation initiatives indicate, it’s one with many beachheads. Companies aren’t done fighting for position just yet, but as for the category, retreat isn’t anywhere in sight.

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Brand News Coco Community is a new “artisanal

coconut water” from All Market, makers of Vita Coco. The organic, Fair-for-Life certified, single-origin coconut water will launch at Target and natural and specialty foods outlets nationwide in May. Vita Coco is adding a new 1.5 L size coconut water, packaged in a PET bottle, to be sold alongside refrigerated juices and dairy. The launch marks Vita Coco’s largest sized coconut water package to date and its first beverage in a PET bottle. It will be available at retailers nationally beginning in June.

Coconut Water

The company will launch the product, which requires refrigeration.

Coco Libre’s newest product line, Sparkling Organic Coconut Water with fresh organic fruit juice, has arrived on Whole Foods shelves. Available in Lemon, Grapefruit, Cucumber + Lemongrass and Lemon + Ginger, the line extension is designed to create new use occasions and increase household penetration for the growing coconut water category.

Purity Organic has recently released an Organic Pineapple Coconut Water, adding to its line of 100 percent pure organic, chocolate, and mango coconut waters. It has no added sugar and is bottled with organic pineapple juice. The new product is available on both coasts.

ZICO has revealed a makeover of its portfolio of products to feature 100 percent not from concentrate coconut water in a new package design. ZICO will now be available in a larger, 16.9 oz. clear, re-sealable PET bottle across its flavored coconut water product line, including ZICO Pineapple, Watermelon Raspberry and Chocolate, as well as original ZICO Natural, which is simply 100 percent coconut water with no sugar added. ZICO’s new packaging provides an extra 2.9 ounces for the same suggested retail price as its 14 oz. predecessor.

Amy & Brian’s newest coconut water flavors - grape and cinnamon - continue to gain traction with distribution through UNFI and KeHe and to retailers such as Whole Foods, Sprouts and H-E-B. Additionally, the brand’s full range, in both 17.5 oz. and 1L packaging, is now NonGMO Project verified.

Naked Juice coconut water is organic,

Outernational Brands has secured new

Fair Trade and Non-GMO certified, and is an extension of the Naked Juice line of beverages. As with all Naked Juice smoothies and juices, Naked Coconut Water is free from added sugars and preservatives and is distributed throughout the United States and U.K.. It can be found in an assortment of flavors, including coconut water and pineapple juice and pineapple kale coconut water.

distribution for its KOH Coconut Water beverages at 220 Sprouts Farmer Markets.

Meanwhile its KOH coconut milk recently entered Sam’s Club stores throughout California. The brand’s newest offering, KOH Pink Baby Organic Coconut Water, is a 100 percent organic, naturally pink and naturally sweet coconut water, packaged in a 500 mL PET bottle.

Loco Coco has introduced a new cold

C2O has introduced a 100 percent or-

ganic coconut water packaged in a PET bottle. Sourced from a cooperative of Thailand growers who only pick a special varietal of coconuts, the organic coconut water is then sent through a proprietary multi-step aseptic micro filtration process.

46 APRIL–MAY 2016 BEVNET MAGAZINE

brew coffee made with raw organic coconut water. The company used organic fair trade coffee and utilizes a cold pressure process. The brand is currently available in select grocers and gyms in the greater Boston area and is working towards expanding distribution.

Yes we can.

A great canned beverage starts with a trusted partner to help every step of the way with custom formulation, securing ingredients and developing containers and packaging.

DFA CAN DO ALL THAT AND MORE.

See how we can help you with every step of your product’s journey from concept to product.

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Brand News Coco Taps has turned fresh young

coconuts into a resealable container with its beverage system. Consumers can now drink pure unpasteurized coconut water directly from a tapped coconut. The USDA certified organic product is available in California, Nevada, Arizona, and New Mexico. Privately branded coconuts are sold at NBC Universal’s The Commissary and the Backlot Cafe and in Las Vegas at Canyon Ranch Spa and Wet ‘n’ Wild water park.

tion of Taste Nirvana’s coconut water beverages are available for purchase at major grocery stores nationwide as well as Amazon.com.

CocoMazing has launched a line of

sparkling organic coconut waters. CocoMazing is available in three flavors - Limon, Blood Orange and Cherry Pomegranate - all of which contain 45 calories and are GMO-free, gluten-free and use no preservatives.

pressure processing to a proprietary multi-step filtration process. The company has also launched a new package that reduces the amount of plastic in its bottles by 24 percent.

Zola recently added a new chocolate flavor extension to the company’s line of coconut waters. A low-calorie alternative to chocolate milk, Zola Chocolate Coconut Water contains 11 grams of sugar and 50 calories per serving.

Dr. Antonio Martin. Two years after

Tu Me has added a Turmeric with Co-

discontinuing the product due to supply issues, Dr. Antonio Martin’s has returned to the dairy alternative category with the launch of a 1L Tetra Pak of coconut milk. Launched in February, Dr. Antonio Martin’s Coco Milk for Drinking will be distributed in organic and health food stores across Europe.

conut Water flavor to its line of Turmeric beverages. The new addition provides the natural hydration of coconut water and the anti-inflammatory properties of turmeric. Available in five flavors, the brand has recently expanded its distribution footprint via partnerships with KeHe/ Nature’s Best and UNFI.

Protein2o has undergone a substan-

Wai Koko Coconut Water recently

tial packaging redesign as part of the company’s transition to a 100 percent ion-exchange whey protein isolate. Tropical Coconut is the newest addition to the brand’s range of protein waters. The beverage boasts 15 grams of whey protein isolate and 60 calories in a newly designed 16.9 oz. bottle.

moved its Kona Mocha-infused coconut water in a 17.5 oz. can. The company completed the Non-GMO Project Verification program and added new distribution through KeHE, Blue Dog Beverages, Central California Beverages and Southern Wine & Spirits, along with new store placements in Albertson’s Inner Mountain Region and Nugget Markets in the Sacramento area.

Harmless Harvest has moved from high

Taste Nirvana has launched two new coconut water flavors – coconut water with matcha green tea and coconut water with passion fruit. In addition, the company is introducing a new rebranding campaign with an updated logo and package design. Coco Matcha and Coco Passion will be available in retailers including Whole Foods, Fresh Thyme Market, Metropolitan Market and Zupan’s Markets across the Pacific Northwest. The core collec-

48 APRIL–MAY 2016 BEVNET MAGAZINE

Ito En has added a coconut water offering to its Matcha Love line: Matcha Colada.

The new beverage blends matcha and green tea with coconut water sourced from southern Thailand. It contains 70 calories per 16.9 oz. bottle. The product is available in specialty food stores, natural and mainstream markets nationwide.

EXPO WEST BRINGS INNOVATION

Mid-March brought a record-setting crowd to the Anaheim Convention Center as more than 77,000 people convened for the 36th annual Natural Products Expo West trade show. Up from 71,000 a year before, Expo West’s growth was demonstrative of the ever-increasing consumer interest in natural and organic foods and beverages, which have grown out of the natural channel to become an important component of conventional retailers’ offerings. With buyers and distributors afoot, more than 300 beverage brands were in attendance to showcase their latest in innovative beverages.

Particularly noticeable was the amount

50 APRIL–MAY 2016 BEVNET MAGAZINE

By Neil Martinez-Belkin

of new activity in coconut water compared to last year’s show.

With regards to packaging it was evident that coconut water has come a long way from Tetra Pak. Category leaders Vita Coco and ZICO were both on hand with new offerings in PET bottles. All Market, makers of Vita Coco, introduced Coco Community, a USDA-certified organic and premium-positioned product in a 16.9 oz. plastic bottle, while ZICO has swapped its HDPE bottles out for PET, as the brand has transitions to being notfrom-concentrate across its entire line.

Other players in the space like Coco Libre and C2O have also made moves

into new packaging, with the former going into a canned format while C2O’s new organic “Pure” coconut water will be packaged in plastic.

Flavor innovation for the category came from brands like CocoMazing (grapefruit), Thirsty Buddha (aloe) and Coco Libre, which introduced a sparkling coconut water line in lemon and ginger, grapefruit and cucumber, and lemongrass varieties.

Ito En, makers of Matcha Love, introduced Matcha Colada, a hybrid of Thailandsourced coconut water and Japanese matcha green tea.

“The category’s large enough now and there’s enough energy in it that people are

starting to branch out,” ZICO President Tom Larsen said.

Arguably the biggest news to come out of the category at the show was that of Harmless Harvest, which is exiting the high pressure processed coconut water segment that it pioneered. Following a series of run-ins with the FDA over its processing methods, Harmless will now employ a micro-filtration process, according to the company’s new head of marketing Deanna Fleming. Meanwhile Invo, another San Francisco-based brand, will continue its use of HPP, citing a proprietary process that will ensure compliance with the FDA’s regulatory requirements.

Some brands showed off new packages or identities: Marley Beverages has dialed back its reggae-themed labels, while Coke’s VEB team showed off new looks for Hansen’s and Blue Sky Soda.

Though not exhibiting at the show, the influence and impact of biohacker Dave Asprey’s Bulletproof Coffee could be seen through the presence of beverages like Austin, Texas-based Blue Northern’s artisan butter coffees, which blend grass-fed butter, MCT oil, direct trade coffee and collagen protein. Caveman Coffee, a like-minded brand launched by former MMA fighters Tait Fletcher and Keith “The Dean of Mean” Jardine, was also exhibiting at the

ing (HPP). Cold-pressed juice company Juisi was at the show debuting numoo, a three-SKU line of pecan, cashew and almond milks. Nutraw Foods unveiled a cold-pressed pistachio nut milk. Forager Juice has added a strawberry banana cashew smoothie to its growing line of nut milks.

Plant-based protein remains on the rise, evidenced by the launch of ready-to-drink products like Evolve, made by Cytosport, makers of Muscle Milk, as well as the entry of adaptogen beverage brand Rebbl into the space with its two new protein beverages. Cold-pressed juice company Love Grace has added further functionality to its line of plant-based protein

Other plant-based waters were also on display. Maple water brands DrinkMaple and Happy Tree debuted new products that stretched the reach of their core lines.

Happy Tree, which has previously added ginger and lemon-flavored maple waters to its product line, is allowing maple water to play a backseat role in its new coldbrew coffee offering, a product that’s more maple water-flavored coffee than coffee flavored maple water. DrinkMaple, on the other hand, stepped away from maple water altogether with the upcoming launch of DrinkMelon, a domestically-sourced organic watermelon juice rooted in the company’s commitment to plant-based, single ingredient functional beverages.

show. Similarly, Whole E Coco, which relaunched at this year’s show as Wonder Fuel, is highlighting its use of coconut MCT oil blended with a cold-brewed mocha.

Other coffee products of note included La Colombe’s draft latte, made with cold-pressed espresso and frothed milk now available in a canned format, and organic energy drink company Hiball’s addition of an unsweetened, dairy-free coffee beverage to its cold brew line.

Hiball also displayed Alta Palla, its new line of carbonated juice drinks.

No longer just dairy alternatives, nutbased beverages continue to expand beyond their base of almond milks, particularly through the use of high pressure process-

smoothies with the addition of probiotics.

Several brands brought new innovation to the ready-to-drink tea category as well.

Bhakti Chai, which has rebranded as simply Bhakti, has entered the sparkling segment with a new line of organic carbonated teas.

BevNET Live’s New Beverage Showdown 10 participant IGZU formally introduced its bamboo leaf teas. Green tea-based beverage brand Steaz introduced a green tea and cactus water line in three varieties.

From the maturation and evolution of established beverage trends and brands to the emergence of entirely new ones, Expo West 2016 offered further proof of the emphasis on innovation for natural and/or organically inclined beverages.

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3 Strikes Activation / INSTAWIN Vending

AIBMR Life Sciences

Ampac

AR Metallizing, A Nissha Company

CATEGORIES: Promotional items INSTA-WIN is a patented process to increase sales in vending machines.

Prize bottles and snack bags, containing t-shirts, tickets, ifones, and other cool prizes are randomly seeded into vending machines, Each winning "prize" bottle includes CASH so consumers can still purchase their product.

CATEGORIES: Consulting & Marketing AIBMR provides consulting services to the natural products industry worldwide. AIBMR specializes in services specifically designed to match client goals: GRAS Self-determinations, FDA GRAS and NDI Notifications, FDA/FTC compliance, label reviews, claims substantiation, and toxicology studies.

CATEGORIES: Packaging & labels ProAmpac is a leading global flexible packaging company with a strategic geographic footprint and enhanced product offerings unparalleled in the industry.Its mission is to provide a steadfast commitment to creative packaging solutions,industry-leading customer service and awardwinning innovations.

CATEGORIES: Packaging & labels, POS; POP; & Merchandising AR Metallizing is a global metallized paper manufacturer. Metallized paper is a sustainable alternative to foil or film. Metallized products are used in the production of functional, barrier, cosmetic, labeling and promotional packaging products for major brands.

A. Holliday & Company Inc.

Ajinomoto North America Inc.

Applied Food Sciences, Inc. (AFS)

Artiste

CATEGORIES: Ingredients In business for over 40 years, we have been supplying various bulk teas (extracts & leaf), coffees (extracts), antioxidants, herbal & superfruit extracts, certified organic products, natural caffeine from tea or coffee, polyphenols, EGCG, Rooibos and our newest product, Coconut Water Powder.

CATEGORIES: Ingredients ATTRIBUTES: Export ready, Kosher, Private label available Ajinomoto is the largest producer of aspartame, the most successful high potency sweetener with a clean sugar-like taste used in over 6,000 products. Ajinomoto's newest sweetener, Advantame, can replace a portion of the sugar & calories in beverages while maintaining the same taste & reducing cost.

CATEGORIES: Ingredients AFS specializes in functional ingredients designed to work in beverages for energy, relaxation, and detoxification.

AFS provides botanical extracts with a neutral taste profile, that are highly water soluble, sustainably and ethically farmed, Non-GMO, and GRAS (an FDA requirement for U.S. beverages)

CATEGORIES: Ingredients Artiste is a leading global supplier of high quality specialty flavor ingredients sourced through a global network of partner manufacturers. Portfolio includes Citrus, Mints, Extracts including Tea, Coffee, Cocoa, Vanilla and Fruit, Flavors and a premium line of Nutraceuticals and Botanicals.

abelei flavors

Alimac s.r.l.

Arcadia Farms, Inc.

CATEGORIES: Flavors ATTRIBUTES: Kosher, Organic, Woman owned abelei is a women-owned flavor company specializing in creating greattasting sweet brown, citrus fruit, soft fruit and other top-note flavors perfect for foods, beverages, dairy, confectionery, bakery, pharmaceuticals, and nutraceutical applications.

CATEGORIES: Packaging & labels Born in the 90’s, Alimac® Group is a global company focused in the production of carry handles for food, beverage, tissue and main product packs. Alimac® carry handle is the ideal solution to safely lift and carry a product or a multipack. Our sales offices are located in Alpharetta, GA.

Affinity Creative Group

Allen Flavors, Inc.

CATEGORIES: Graphics & Design, Consulting & Marketing We're a strategic and full-service design, packaging, logo development and branding agency specializing in wine, spirits and luxury foods. Imagine what we can create together.

CATEGORIES: Flavors, Product Development Allen Flavors offers custom flavor creation and beverage formulation services. We work with you from ideation to realization; from ingredient sourcing to the production room floor.

We also offer coffee and tea extracts, tea essences, and hundreds of coffee roasting flavors.

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CATEGORIES: Packing/Bottling/Canning Specializing in production and packaging of non-carbonated beverages juices, lemonades, RTD teas, fruit flavored drinks and punches, hydration drinks, etc.... All items are packed in plastic bottles, PET or HDPE, in sizes from 6.75oz to 128oz. SQF Level 3 certified in 2010.

In business since 1939.

Assured Automation

Axiom Foods, Inc.

Baobab Foods

CATEGORIES: Ingredients CATEGORIES: Filling & Bottling Equipment Assured Automation is a leading supplier of automated valves, actuators, flow meters and valve accessories. In addition to our standard products, we offer special order and custom assemblies for unique applications. Check out our Online Valve Configurator when automating your next valve package.

AstaReal, Inc.

CATEGORIES: Ingredients ATTRIBUTES: Kosher Astaxanthin is a unique carotenoid with strong anti-inflammatory effects and synergies with other antioxidants.

AstaReal® natural astaxanthin from Haematococcus pluvialis microalgae, the most abundant source of astaxanthin in nature, is an ideal ingredient to support good health.

Innovating plant protein manufacturing since 2005 & recently receiving The New Economy’s Clean Tech Food & Beverage Award, Axiom is the world’s first & largest manufacturer/distributor, starting with its signature Oryzatein® brown rice protein. Perfecting its patent-pending hexane-free processes, Axiom expanded into pea protein, including the largest authentically organic supply, sacha inchi & now hemp. With more plant proteins, milks and factories in the pipeline, this California-based company has been known for the largest commercial supplies – doubling almost year over year, the only GRAS certification, an extensive Quality & Heavy Metals Management Program, & the only third-party research showing Oryzatein rice protein is as good as whey at building muscles & aiding exercise recovery.

AVT Tea Services North America

AZPACK

CATEGORIES: Ingredients Tea Extracts - For use in RTD teas, powdered beverages and liquid concentrates. AVT is a vertically integrated primary producer/supplier of powdered cold and hot water soluble tea extracts. Black, Green, decaffeinated and specialty teas. FSSC 22000 GFSI certified. Fairtrade, Kosher, Organic, Halal.

CATEGORIES: Packing/Bottling/Canning Fully automated bottling & canning for high-acid beverages, Powder blending & filling, State-of-the-art 240,000 SF facility, 400,000-bottle daily capacity, 1 million can daily capacity, Tunnel pasteurized, Hot fill or cold fill preserved, Can fill can sizes 5.5 oz. up to 24 oz.

CATEGORIES: Ingredients Baobab Foods is the leading supplier of superfood products from Southern Africa, including organic Baobest™ Baobab Fruit Powder and Moringa Leaf Powder. Baobab Foods is committed to socially-responsible and sustainable harvesting of baobab, creating real, lasting economic opportunities for all.

Bascom Family Farms

CATEGORIES: Flavors ATTRIBUTES: Export ready, Kosher, Organic, Private label available Coombs Family Farms has been producing high quality and great tasting maple products for seven generations. Offering our customers pure, delicious maple syrup is what we love to do – and taking care of the forest is our greatest responsibility.

Berlin Packaging

CATEGORIES: Packaging & labels Avure Technologies (HPP)

CATEGORIES: Laboratory, Manufacturing Equipment AVURE Technologies is the global leader in HPP with more than 60 years of experience and expertise in HPP science and manufacturing. AVURE specializes in HPP systems for beverage processing with the fastest and most reliable systems in the industry.

Baker Tilly

CATEGORIES: Financial Services, Market data & reports, Software & Technology, Consulting & Marketing, Accounting Baker Tilly offers a variety of consulting services specific to craft beverage companies. We help navigate regulation, value & negotiate distribution rights, develop sales channel management strategies, implement technology, assist with staffing & HR solutions, & handle compliance needs.

Berlin Packaging is the true one-stop shop for plastic, glass, and metal containers and closures. We serve companies of all sizes across all industries. We are the only Hybrid Packaging Supplier®, combining the best elements of manufacturing, distribution, and income-boosting service providers. Visit GreaterFaster.com to see how we exist to help people and companies excel. With more than 35,000 available SKUs, more than 150 packaging consultants and more than 100 locations across North America, Berlin Packaging has the right products, expertise, and proximity to help customers increase their net income through packaging products and services. We back all this up with our proven track-record of operational excellence and customer thrill. Reach us at 1.800.2.BERLIN and BerlinPackaging.com.

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Beverage Business Institute, at Colorado State University

Carolina Innovative Food Ingredients

Challenge Bottling

Cold Spring Brewing Company

CATEGORIES: Education & Training The Beverage Business Institute (BBI) delivers professional development education and conducts research for all beverage related industries.

The nationally recognized Certificate in Beverage Business Management provides pragmatic training in all business sub-disciplines for the beverage industry.

CATEGORIES: Ingredients Carolina Innovative Food Ingredients (CIFI) creates healthy sweet potato juice - either concentrate, or NFC, aseptically packed - from sweet potatoes sourced from our grower partners in eastern North Carolina. We support better food safety, functional label claims, and timely manufacturing solutions

CATEGORIES: Packing/Bottling/Canning Flexible bottling line; versatile enough to handle smaller production runs, challenging projects, and various packaging requirements. On-site beverage lab and distillery.

CATEGORIES: Packing/Bottling/ Canning, Product Development ATTRIBUTES: Organic, Private label available Manufacturer of soft drinks, teas, juices, energy drinks, flavored malt beverages, beer & spirit based ready to drink cocktails. We have ability to cold fill, tunnel pasteurize & package, aluminum cans, aluminum bottles, glass bottle ranging from 5.7oz -25oz.

We offer several packaging options.

BevSource

Bioenergy Life Science, Inc.

CATEGORIES: Ingredients, Packaging & labels

CATEGORIES: Ingredients ATTRIBUTES: Kosher

Your single source for ingredients, packaging, and operation solutions.

We pride ourselves on our ability to provide personal, customized solutions for our clients’ most challenging obstacles. From established brand owners & manufacturers to entrepreneurs with only an idea, we have decades of knowledge, key industry resources, and the business connections needed to make your beverage a success.

We offer many services to keep your costs low and enable you to focus your efforts on the sales and marketing of your brand. We have become one of the world’s leading outsourced beverage production and operational resources by helping our customers develop, manage, and deliver beverages diligently and cost-effectively within a complex, global beverage marketplace.

Bioenergy Life Science, Inc. (BLS) is the maker of Bioenergy Ribose®, a five-carbon carbohydrate that regulates the body’s natural process of energy synthesis. Ribose helps accelerate energy recovery, reduce muscle stiffness and provide greater endurance. Bioenergy Ribose is an all-natural functional ingredient with well over 100 clinical studies documenting its benefits. Bioenergy Ribose is the only branded and patented form of Ribose on the market and its safety is evidenced by its GRAS status (including a “no questions letter” from the FDA). It is also kosher, certified pure, non-GMO and gluten free. It is already popular in a wide array of beverages and supplements and is quickly gaining the attention of food manufacturers due to its health benefits and energy functions.

Visit www.bevsource.com today!

Blue Pacific Flavors

Cask Brewing Systems Inc.

Chemi Nutra

CoolerTags

CATEGORIES: Flavors We help the best brands achieve natural, clean label, low sugar beverages with our Farm Stand™ authentic fruit & sweet flavors & whole food ingredients made with real whole fruit extractives, organic solvents and natural aromas. Available as natural, organic compliant and Non-GMO Project compliant.

CATEGORIES: Packing/Bottling/Canning Cask Brewing Systems invented micro-canning. We supply a range of affordable, compact, high-performance canning systems to small scale breweries and packagers worldwide.

Have installed 600+ canning lines in 34 countries. Official supplier of Ball Corp. for printed aluminum cans to our customers.

CATEGORIES: Ingredients ATTRIBUTES: Kosher Chemi Nutra makes the functional ingredient AlphaSize® Alpha-Glyceryl Phosphoryl Choline (A-GPC). AlphaSize® boosts both mental and physical energy while remaining tasteless and completely water soluble in any beverage. The FDA has acknowledged AlphaSize® A-GPC as GRAS.

CATEGORIES: POS; POP; & Merchandising, Software & Technology CoolerTags specializes in on demand Point-of-Sale materials for the wholesale beverage industry. Easily create consistent retail materials, including: shelf tags, case cards, decals, and wobblers. Choose from many customizable and chainapproved templates which adhere to merchandising standards.

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BSG

Columbine Label Company, Inc.

CATEGORIES:Packaging & labels

CATEGORIES: Flavors, Ingredients Brewers Supply Group (BSG) is a trusted source of select ingredients to fermented beverage makers across North America.

Through our divisions, BSG CraftBrewing, BSG Wine, BSG Distilling, BSG HandCraft, and BSG Canada we supply professional craft brewers, winemakers, cider makers, distillers, and home fermentation retailers with excellent customer service, competitive prices, and technical expertise.

Our team consists of people who have worked in the respective industries; bringing unique insights, passion and skills that make them consultants more than sales people. With distribution centers strategically located across North America, we are within easy reach of most breweries, wineries, distilleries, cider producers and retailers.

Visit bsgcraft.com today to learn more. Cheers!

Captain Drake, LLC

Corporate Packaging, Inc.

CP Kelco

CATEGORIES: Packing/Bottling/Canning ATTRIBUTES: Woman owned Established in 1989. Corporate Packaging Inc. is a Woman Owned re packaging company that has built a solid reputation based upon quality and services in the packaging field.

Corporate Packaging specializes in a large selection of contract packaging and promotional packaging services.

CATEGORIES: Ingredients CP Kelco is a leading global producer of specialty hydrocolloid products and solutions including pectin, gellan gum, xanthan gum, carrageenan & cellulose gum. We offer a variety of stabilizers and texturizers to suit the needs from rheology control to shelf-life stability of beverage manufacturers.

Coyote Logistics

Creekside Springs, LLC

CATEGORIES: Logistics & warehousing Coyote offers truckload, less-thantruckload, intermodal, cross-border, and supply chain services to more than 14,000 shippers in a variety of industries. We believe in a "No Excuses" commitment to service for shippers and carriers. Coyote is a subsidiary of UPS.

CATEGORIES: Packing/Bottling/Canning Full-line supplier of bottled water for co-pack/private label brands. Spring, purified & enhanced products in 8 oz. to 1.5 Liter unit sizes. PA & OH facilities certified SQF Level 3. Co-pack purified, spring & enhanced waters for retail/specialty brands, serving as eastern production source.

CATEGORIES: Ingredients

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CROWN Cork & Seal USA, Inc.

DWS Printing

EquipNet, Inc.

Flavor Producers

CATEGORIES: Packing/Bottling/Canning Crown is the leader in metal containers to the beverage industry. We offer best-in-class quality, technical service, and speed-to-market. Crown is regarded as an industry leader in sustainability and innovation. We offer a variety of can options, including our new sleek line.

CATEGORIES: Packaging & labels Established in 1865 DWS is a 4thgeneration family owned & operated label printing and packaging design company specializing in labels for craft beer and beverage. Capabilities include Cut-&-Stack, Pressure Sensitive, Shrink Sleeve & Roll-Fed labels.

CATEGORIES: Manufacturing Equipment EquipNet is the world’s most comprehensive surplus asset management company. We are appraisers, brokers, and auctioneers of laboratory instrumentation and manufacturing equipment. Our services seamlessly unite to provide a comprehensive surplus asset management program.

CATEGORIES: Flavors Flavor Producers is a leading manufacturer of premium quality conventional and certified organic flavors along with our NEW line of essences, extracts and natural emulsions. Your partner in flavor development.

Custom Ingredients, Inc.

Ecolean Inc.

Farbest Brands

Flavorman

CATEGORIES: Ingredients Your value-added partner for Natural, Organic Compliant, and Non-GMO Flavors. We manufacture both liquid & powder Flavors for all food, beverage, & supplement applications. As the “Experts in Custom Flavor Creation,” we offer full service beverage development to match your unique Flavor profile.

CATEGORIES: Filling & Bottling Equipment, Packaging & labels Ecolean is a supplier of innovative packaging solutions and answer to the demands from the modern consumers asking for smart and safe packages. The unique shape and concept of our stand-up pouches is available in a variety of sizes also comes in a transparent material. Our US office is in Plano, TX.

CATEGORIES: Ingredients Farbest Brands is a premier distributor of food and nutrition ingredients.

Farbest offers USDA-certified organic and conventional non-GMO, RBSTfree, allergen-free, gluten free, kosher, vegan, halal ingredients for dairy and plant proteins, vitamins, carotenoids, specialty nutrients, gum acacia.

Leading the industry in custom beverage development for every category, alcohol and non-alcohol. We have the expertise and technology to make superior drinks and the outstanding service to support you every step of the way. On-site beverage lab, blending operation, bottling line and distillery.

Davis Wright Tremaine

ElastiTag® - Bedford Industries

FBC Industries, Inc.

Foodarom

CATEGORIES: Legal Services Davis Wright Tremaine has one of the nation’s most comprehensive and coordinated food and beverage legal teams. DWT lawyers support food and beverage industry clients daily with practical advice and strategic solutions, and facilitate game-changing transactions and litigate “bet-thefarm” disputes.

CATEGORIES: POS; POP; & Merchandising ElastiTag® from Bedford creates shelf impact by engaging the consumer. The unique elastomer loop grips bottles and cans and can be used for coupons, recipes, health benefits and new product launches. This ultimate hang tag offers endless creative marketing possibilities!

CATEGORIES: Ingredients ATTRIBUTES: Kosher FBC Industries, Inc. is a manufacturer of quality liquid additives and preservatives for the food and beverage industries. Our products include: Benzoates, Calcium Chloride, Citrates, Lactates, Phosphates, Sorbates, Whey Processing Aids and Customer blends.

GFSI/BRC Certified at all locations.

CATEGORIES: Flavors Reach your target audience with memorable flavors that will spark their imagination. Our flavor designers will create a signature taste that deliver powerful messages and communicate the delectable flavors of your beverage.

Doehler North America

Encompass Technologies

Finlay Extracts & Ingredients USA, Inc.

Fort Dearborn Company

CATEGORIES: Flavors, Ingredients Doehler is a global producer, marketer, & provider of natural ingredients, ingredient systems, & integrated solutions for the food & beverage industry. Our global sourcing network, comprehensive application expertise, & vast processing capabilities deliver endless solutions.

WE BRING IDEAS TO LIFE.

CATEGORIES: Logistics & warehousing, Software & Technology, Accounting Powerful easy to use cloud-based software designed for the beverage Industry over the past 15 years to be the industries first all-in-one RAS, WMS, WCS, Voice-Pick, and Mobile Software for iPhone and Android.

CATEGORIES: Flavors, Ingredients Health benefits and antioxidants in tea and coffee position Finlays, a leading global supplier of tea and coffee ingredients, to assist customers in bringing functional product solutions to a variety of beverage applications including iced cappuccino, ready-todrink, energy, soy and alcohol.

CATEGORIES: Packaging & labels Decorative label solutions…we’ve got you covered. Fort Dearborn Company offers a variety of shrink sleeve, pressure sensitive, roll-fed and cut & stack labels to support your beverage brand building objectives. We service brands large and small. Contact us today to discuss your application.

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ERYLITEÂŽ Erythritol Fermentation based bulk sweetener Pleasant taste and sweetness profile Zero calories and zero glycemic index Strong synergies with other sweeteners

www.jungbunzlauer.com

Franklin Baker, Inc.

Glanbia Nutritionals

GLG Life Tech Corp.

GNT USA, Inc.

CATEGORIES: Ingredients Franklin Baker is a world-class manufacturer of coconut products for over 120 years. We are ISO 9001:2000, ISO 22000:2005, BRC, Kosher and Halal certified. We offer coconut water, coconut water concentrate, coconut sugar and all other coconut products. We offer a variety of bulk and retail sizes.

CATEGORIES: Ingredients Glanbia Nutritionals is one of the leading global nutritional and functional ingredient solutions suppliers, pioneering innovative ingredients and precision premixes for the food, beverage and supplement industries.

Delivering formulation and ingredient expertise to optimize our customers products.

CATEGORIES: Conferences & shows, Flavors, Ingredients, Product Development ATTRIBUTES: Kosher, Organic GLG Life Tech Corp. is a global leader in the supply of high-purity zero calorie natural sweeteners including stevia and monk fruit extracts.

Additionally, to further meet the needs of the food and beverage industry, GLG has launched its Naturals+ product line.

CATEGORIES: Ingredients The GNT Group is the leading global provider of natural color solutions made exclusively from fruits and vegetables. Sold under the EXBERRY® name in more than 65 markets worldwide, they are the clean-label alternative to synthetic colors providing bright, vibrant, and stable colors to all beverages.

Ganeden Biotech

Glasgow Consulting Group

Glover Capital, Inc.

Gotham Brand Managers

CATEGORIES: Ingredients GanedenBC30 (Bacillus coagulans GBI-30, 6086) probiotic is a patented organism that can be found in more than 200 food and beverage products throughout the world. GanedenBC30 is highly stable through processing, shelf life and stomach acids. It is backed by 20+ published studies and FDA GRAS status.

CATEGORIES: Product Development Award-winning Beverage development services.

Glasgow creates innovative beverages that set the standard for taste and functionality. Quick turnarounds typically 2-3 months from project brief to first production.

Dr. Jonathan Gordon and team have 50+ years' experience in all beverage platforms.

CATEGORIES: Financial Services Glover Capital, Inc., negotiates the purchase, sale, merger or restructuring of industry-specific assignments that are national and international in scope.

The company also advises owners and senior management on a wide spectrum of corporate financial issues.

CATEGORIES: Brokers & Agents, POS; POP; & Merchandising, Consulting & Marketing We are an independent sales, sampling, distribution, guerrilla marketing & merchandising team for select snack & beverage brands in the NYC area.

Not your typical broker or consulting group; our experienced team works hard every day in stores & on the street promoting the brands we represent.

GEA Group

Global Essence Inc.

GreatVines Inc.

CATEGORIES: Flavors, Ingredients

CATEGORIES: Software & Technology GreatVines is a mobile cloud-based solution for the global beverage industry that manages 3-tier and direct sales execution, trade marketing, survey analytics, pricing optimization and depletion reporting. Take charge of your sales with improved efficiency, visibility and control. Sell More. Better.

CATEGORIES: Manufacturing Equipment GEA is a comprehensive resource for innovative components, systems and services for breweries of all sizes. Our extensive product line was developed to meet the needs of today’s growing craft beer market. At GEA, we design and engineer turnkey brew houses and can also provide individual components.

Generichem

Global Essence is a supplier of raw materials to the flavor, fragrance and consumer products industries. We specialize in essential oils, aroma chemicals, citrus products, absolutes, natural custom blends, NOP Organics and other flavor and fragrance components. Certified Woman Owned Business

CATEGORIES: Ingredients We are a leading supplier of USP grade ingredients serving the food, beverage and nutritional industries.

We stock a full line of mineral salts in a variety of forms including highly bioavailable and water soluble. Products are stocked nationwide and we can fulfill any size order in 1-2 days.

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HABCO Manufacturing Inc.

CATEGORIES: Racks & Coolers We have over sixty years award-winning design and production of energyefficient Cold Space Merchandisers®.

Featuring Cassette® refrigeration, fully removable and exchangeable without opening the door or moving the cabinet. Innovation, technology, performance and design are what drive us.

Hammer Packaging

CATEGORIES: Packaging & labels Established in 1912, a privately-held packaging printer with expertise in sheet-fed offset, web offset and flexography. Core products include cut & stack labels, in-mold labels, shrink sleeve labels, roll-fed labels and pressure sensitive labels. Learn more today!

IGNITE Beverage Branding

IGNITE is an award-winning, full-service branding agency. Our main focus is providing the spirit, beer, and wine industries with highly creative graphic design and marketing materials that stand out and engage consumers.

Invento Americas, Inc.

Judelson, Giordano & Siegel, CPA, PC

CATEGORIES: Packaging & labels Manufacturer of clear plastic PET beverage cans for cold fill and hot fill beverages. Standard sizes 16 oz., Sleek 12 oz., Sleek 10.5 oz., Slim 8.4 oz. Custom shapes and sizes available. Fully compatible with existing aluminum can filling and seaming lines. Made with 100% recyclable materials.

CATEGORIES: Financial Services, Accounting With over 40 years of experience in the beverage industry, JGS has become recognized leaders in providing accounting, tax and consulting services.

Our philosophy is one of collaborative effort, as we work along side you to solve the problems and address the needs of your specific business.

Hidell International

Imbera

Iowa Rotocast Plastics, Inc.

Juice Products Association

CATEGORIES: Product Development, Consulting & Marketing For 48 years, Hidell International has provided consulting services for the bottled water and beverage industry.

HI has a proven track record of developing advanced nutritional products and formulations. We have developed the Hidell Collaborative Network of Experts to assist in innovative efforts.

CATEGORIES: Racks & Coolers Imbera has more than 70 years of experience in the commercial refrigeration market, serving over 1.3 million coolers per year. Imbera is the largest company in its industry in North & South America. Our focus is on customer service and durable products that demand low maintenance.

CATEGORIES: Graphics & Design, POS; POP; & Merchandising, Product Development, Racks & Coolers IRP, Inc. manufactures premier merchandising products catering to the food & beverage industry. IRP products are made in the USA. IRP offers: ice-down merchandising solutions, wire racks, electronic refrigeration, and fabricated food & beverage equipment for on/off premise.

CATEGORIES: Associations Join JPA, the trade association representing the fruit & juice products industry. JPA represents a solid list of 'who's who' in the juice and beverage industry and is dedicated to supporting the industry by providing a unified industry voice and serving as an expert resource to its members.

HPIngredients

Inland

ITO EN(North America) INC.

CATEGORIES: Ingredients HPI offers functional superfruit ingredients from juice concentrate, freeze-dried powder & powder extracts of: Maqui berry, Elderberry, Blackberry, Blueberry, Raspberry, Bergamot, Blood Orange, etc. Clinically-tested to help you develop exciting, new, innovative & delicious blockbuster beverages

CATEGORIES: Packaging & labels Inland works collaboratively with brand owners and industry partners to advance best-in-class solutions for food, beverage and consumer product packaging. Products offerings include Cut & Stack, In-Mold, Pressure Sensitive, Shrink and Blow Mold Labels – along with Flexible Packaging options.

Idaho Milk Products

International Beverage Management

CATEGORIES: Ingredients We believe the freshest, most consistent milk product ingredients lead to the best tasting end products, and our products can transition from milking parlors to final packaging within twenty-four hours. Our dedication to freshness results in better tasting, better performing dairy ingredients.

CATEGORIES: Product Development A technical beverage development team, with over 100 years experience in the beverage industry. We can help with energy drinks, liquid & powdered supplements, teas, fortified water & juice drinks. We offer prototype samples, documentation, mfg instructions and referrals to industry professionals

CATEGORIES: Ingredients ITO EN, the leading supplier of green tea and beverages offers an array of green tea, to include MATCHA, finely milled green tea leaves revered for its antioxidants & natural energy boost. A trend forward ingredient for healthy beverages, baking and cooking. 100% Authentic Matcha from Japan

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Kefiplant

Labeltronix

MANE, Inc.

McLean Design, Inc.

CATEGORIES: Ingredients Kefiplant produces Kombucha & 30 certified organic fermented botanical extracts for non-alcoholic beverage manufacturers.

Fermentation provides a synergy of phytocompounds, organic acids, probiotics & enzymes.

CATEGORIES: Packaging & labels Labeltronix enhances your beverage brand with high-definition flexographic and digital label printing. Unique and captivating finishes add extra “eye appeal” utilizing foil stamping, embossing, and multiple varnish finishes. Our goal is to make your labels special, recognizable and compelling.

CATEGORIES: Flavors MANE's Pure Capture™ platform delivers natural flavor solutions for high performance, affordable natural flavors. MANE's broad palette of natural proprietary compounds are driven by global expertise in natural vanilla and true-to-nature extractions to design the preferred market beverages.

CATEGORIES: Graphics & Design McLean Design has been creating market-beating beverage packaging for over two decades. Based in the San Francisco Bay Area, we specialize in brand strategy, brand identity, packaging design, and custom structures.

Kemin Industries

Live Oak Bank

Markem-Imaje

MONK FRUIT CORP.

CATEGORIES: Ingredients Kemin offers a robust line of natural and synthetic ingredients that extend the shelf-life of food and beverages through color and flavor protection.

CATEGORIES: Financial Services Live Oak Bank offers a fully dedicated lending team for wineries, vineyards, craft breweries, & distilleries. We provide comprehensive financing for expansion, acquisition, equipment purchase, refinance, working capital, construction, & more. Contact us to explore your loan options. Member FDIC.

CATEGORIES: Manufacturing Equipment, Packaging & labels Markem-Imaje is a trusted global manufacturer of product identification and traceability solutions. MarkemImaje delivers fully integrated solutions that enable product quality and safety, regulatory and retailer compliance, better product recalls and improved manufacturing processes.

CATEGORIES: Ingredients Monk Fruit Corp. is the world’s largest producer of monk fruit, a sub-tropical melon that can be used as a sweetening ingredient. Our juice is 20 times sweeter than typical juices, and is a great tasting, natural way to significantly reduce sugar and calories in a wide range of beverage products.

Marks Design and Metalworks

Monvera Glass Décor

CATEGORIES: Manufacturing Equipment Marks is a leading manfucaturer of stainless steel tanks for the beverage industries. From brewhouses, to fermenters, to mixing tanks to water tanks, we can see you project through from design to fabrication. Check us out online for small parts too!

CATEGORIES: Packaging & labels Monvera provides industry leading glass decoration services such as screen printing, bottle etching and decals to the wine & spirits, beer, cosmetics, specialty food and beverage industries.

Martin Bauer Inc.

Moonshine University

CATEGORIES: Ingredients The Martin Bauer Group is one of the largest manufacturers of tea & botanical extracts and raw materials for the food & beverage and nutritional supplements industries.

Supplying off-the-shelf ingredients and tailor-made products for your requirements. Safe, high quality products you can trust.

Technical training and business management education for entrepreneurs, industry professionals, and those looking for careers in the distilling industry. A practical, hands-on learning experience. Fully-equipped distillery, classroom, beverage lab, and bottling line.

Langlade Springs LLC

CATEGORIES: Packing/Bottling/Canning Your source for the highest quality private label spring water and branded bottled water. Langlade Springs high pH water, has a natural 7.8+ pH factor and has natural electrolytes, making it one of the healthiest and most refreshing bottled waters available. Centrally located in northern Wisconsin, we manufacture and bottle right at the source; shipping across the U.S. and internationally. Significant investments in our facility, equipment and processes allow us to custom mix, cold-fill, label, palletize and ship from one location. We offer a variety of sizes and styles of PET and ENSO™ eco-friendly water bottles. Competitive prices, customer-friendly minimums, expert in-house graphic design, quick turnaround and personalized service make it easy for you to do business with us.

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Neenah Packaging

NORWICH BEVERAGE COMPANY

CATEGORIES: Packaging & labels Neenah is a premium paper manufacturer specializing in packaging solutions — everything a brand needs to package and present its quality products. We are paper craftsmen, with over 140 years of expertise in the art and science of creating colors and textures that inspire and connect with consumers.

CATEGORIES: Packing/Bottling/Canning ATTRIBUTES: Kosher, Private label available Norwich Beverage Company ( formerly Connecticut Currant ) has moved into a new larger building in Norwich, CT with an addition of much more bottling capacity with plenty of cold storage.

We produce and bottle flash pasteurized cold fill fruit and vegetable juices in PET from 10 oz to 128 oz.

Overnight Labels, Inc.

NOR-CAL BEVERAGE CO., INC. NP Nutra (Nature's Power Nutraceuticals Corp.)

CATEGORIES: Packing/Bottling/Canning CA Contract Manufacturer of can & bottle RTD beverages using hot-fill, cold-fill carbonated, tunnel pasteurized and chilled processes. Onsite labs. Export & Private Label. Warehouse, repack & logistics services.

GFSI, GMP, Kosher & Organic certified.

Customer Service Focused, family owned since 1937

CATEGORIES: Ingredients NP Nutra is a leading supplier of premium quality botanical ingredients and extracts to the functional food and beverage industries since 1998. Our line includes Superfruits, Extracts, Signature Blends and categories like NutraFlow, our special line of water soluble ingredients perfect for beverages

Norland Intl

NuVisions Photography Studio

CATEGORIES: Caps / Closures, Packing/ Bottling/Canning, Filling & Bottling Equipment, Manufacturing Equipment Norland Intl. is your complete source for water bottling plants, complete bottled water production lines, water distillation systems and related equipment for the water bottling industry. Norland has almost 25 years manufacturing experience, and has complete bottled water plants all over the world.

CATEGORIES: Graphics & Design Photographers Greg and Jim operate out of a state-of-the-art studio in California. They are supported by the talented NuVisions design and post production team to create standout images that engage audiences in the U.S and Canada. The studio's fullservice approach builds brands for their clients.

Northwest Naturals

Orgenetics, Inc.

CATEGORIES: Ingredients Northwest Naturals is recognized as one of the industry leaders in the production of specialty-blended, allnatural fruit juice concentrates, WONF concentrates and frozen dairy-style bases, essences, and other valueadded fruit products.

Let us help you turn ordinary into extraordinary.

CATEGORIES: Flavors, Ingredients So what is a 100% USDA Organic & All Natural vitamin/mineral/antioxidant? It is our Orgen® brand functional ingredients, all water extracted and standardized from Organic fruits & vegetables, along with naturally occurring co-factors and co-nutrients.

CATEGORIES: Packaging & labels Overnight Labels is bringing 28 years of label craftsmanship together with new technologies to service the specialty craft beer market. Our capabilities include tactile varnishes, cold foils, specialty stocks and adhesive options , embossing, thermo-chromatic inks, along with full prototyping and digital printing services.

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Packagingarts

Pizzey Ingredients

San Joaquin Valley Concentrates

Sapphire Flavors & Fragrances

CATEGORIES: Packing/Bottling/Canning, POS; POP; & Merchandising The team at packagingarts is all about innovative design, strategy and turn-key solutions in packaging, promotions and displays for brands at the retail floor, as well as on premise environments. We connect leading brands to the market and the consumer with a high level of merchandising experience.

CATEGORIES: Ingredients ATTRIBUTES: Export ready, Kosher Pizzey Ingredients’ BevPur™ Flax enhances beverages with the nutritional benefits of flaxseed while providing a smooth and rich texture. BevPur™ has a guaranteed shelf life of two years and is available in organic and conventional varieties (both are nonGMO, pesticide-free and gluten-free).

CATEGORIES: Ingredients San Joaquin Valley Concentrates (SJVC) manufactures grape juice concentrates, colors from natural sources, and grape seed extract for the food, beverage, confection, and nutraceutical industries. All of their products are Kosher, Halal, and non-GMO. SJVC is FSSC 22000 certified.

CATEGORIES: Flavors, Ingredients, Product Development ATTRIBUTES: Kosher, Private label available Sapphire specializes in natural flavors for the food and beverage industry; focusing on health and wellness. We have no minimum order quantities, create custom flavors for your application and have exclusive pricing for raw materials so we can sell to you at a reduced cost.

Palmer Canning Systems

PTM Food Consulting

San-Ei Gen F.F.I. (U.S.A.), Inc.

SASQUATCH AGENCY

CATEGORIES: Packing/Bottling/Canning, Filling & Bottling Equipment We provide turn-key canning systems from 35-200 CPM for beverages or beer utilizing counter pressure filling and rotary seaming technology. Our lines include de-pal, rinsing, drying, conveyance, accumulation and integration into any multi-packing systems.

CATEGORIES: Product Development PTM Food Consulting is your premier product development & manufacturing support firm. Our wide range of expertise, development and creativity achieves an exciting point of difference between your product and competitors. Whether your project is a simple formulation or a complex one, we’re your team.

CATEGORIES: Ingredients ATTRIBUTES: Export ready, Kosher San-Ei Gen has been a leading pioneer and manufacturer of food ingredients in Japan since 1911. We offer high quality natural ingredients, such as natural colors, antioxidants, stabilizers, and more. Our goal is to provide innovative natural solutions for food and beverage manufacturers worldwide.

CATEGORIES: Graphics & Design, Packaging & labels, PR & Ad Agency Sasquatch is an award-winning packaging design and full-service marketing firm with a specialty in the beverage category -- particularly beer, wine and distilled spirits.

Pharmachem Labs

Pyure Brands LLC

CATEGORIES: Packing/Bottling/Canning, Flavors, Ingredients, Product Development PHARMACHEM serves as contract manufacturer of turnkey, retail-ready food, beverage & dietary supplement powders in single-serve & multiserve, rigid & flexible packaging formats, including stick packs.

Vertically integrated ingredient sourcing, processing , copacking & finished product assembly.

Phoenix Packaging

CATEGORIES: Caps / Closures, Packaging & labels Phoenix is a packaging solutions company.From juice, milk and nonalcoholic beverages to beer, spirits and wine; we help you create your unique package. Materials such as glass, plastics, ceramics, metals, wood, provide a wide variety of options to help you achieve your perfect package.

Sensient Flavors

CATEGORIES: Flavors Sensient Flavors LLC is a unit of Sensient Technologies Corporation and is one of the world’s leading flavor companies, operating in 30 countries.

Sensient Flavors’ innovative technologies offer the optimal choice for complete flavor system development.

CATEGORIES: Ingredients Pyure Brands has effectively helped lower the added sugars used in hundreds of products by 30% – 50% without a loss of taste, or mouthfeel.

The Pyure Organic product line is a variety of high-purity, organic-certified, and Non-GMO Project Verified Stevia and Erythritol sweeteners that are calorie-free, safe for diabetics and approved for a variety of food and beverage applications.

If your product’s nutrition facts panel is in need of a face-lift, please feel free to reach out and ask any questions related to the sugar reduction process. We’re here to help, and happy to assist you through the process.

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SouthEast Beverage & Bottling

CATEGORIES: Packing/Bottling/Canning Southeast Bottling & Beverage is a tolling and turnkey manufacturer of beverages. Our 3 lines can manufacture 2oz to 48oz hot fill or cold fill process. New 76,000 sf state of the art facility with more capacity, capabilities, top notch mgmt and GMP and other Cert. Call us for more information.

Steviva Ingredients

Taphandles, LLC

Tradin Organic LLC

CATEGORIES: Ingredients Steviva Ingredients, Inc., is a global ingredient supplier with a focus on all-natural high-intensity sweeteners and customer sweetening solutions for manufacturers.

Steviva Ingredients sweeteners and bulk ingredients are all natural, GMO free, soy free, corn free and allergen free.

CATEGORIES: Ingredients, Product Development Our diversified global sourcing & supply platform ensures the highest quality & value in our raw materials. Our capabilities include contracting & purchasing Non-GMO & organic products internationally. Our global perspective enables us to see trends & proactively prepare & expanding supply.

CATEGORIES: POS; POP; & Merchandising, Promotional items Stiebs

CATEGORIES: Ingredients ATTRIBUTES: Organic Stiebs is devoted to sourcing, processing and delivering the world's finest plant-based products. We offer a full line of fruit based ingredients as Single Strength Juices, Juice Concentrates, Purees, Extracts, Powders and Pomegranate Arils.

Tree Top, Inc.

Taphandles helps breweries Sell.More.Beer.™ From our modest roots as a tap handle design and manufacturing company, we’ve evolved with the industry into a fully integrated beer marketing company that helps breweries bring visibility to their brands.

Since 1999, we have had the privilege of working with nearly every beer brand worldwide, giving us a comprehensive understanding of the competitive landscape and an appreciation for what it takes to build a successful brand. This knowledge allows us to help our customers tell their stories successfully through the products we design and make. At Taphandles, we consider your success the more important measure of ours.

CATEGORIES: Packing/Bottling/Canning, Flavors, Ingredients Tree Top Fruit Ingredients processes virtually every fruit under the sun into a variety of high quality, wholesome fruit products, including fruit powders, frozen fruits, specialty fruit juice concentrates, fruit purées, fruit preparations, dried apples, and bulk apple sauce.

Synergy Flavors

Tapp Label Company

The Bainbridge Beverage Company

TricorBraun

CATEGORIES: Flavors Synergy Flavors is a leading manufacturer and supplier of flavorings, extracts and essences. We have extensive experience across the food and beverage industry, developing high quality taste solutions which inspire innovation and can help you stay one step ahead of the competition.

CATEGORIES: Packaging & labels TAPP into your label with the latest industry technology. Digital, Flexographic, and Offset platforms.

Tapp Label is a multinational provider for beverage labels and shrink sleeves.

CATEGORIES: Packing/Bottling/Canning The Bainbridge Beverage Company has been cold pressing juice since 2004. Working with start ups to Fortune 500 companies we have a nimble process and team ready to meet an array of different juicing needs. We offer services ranging from R&D to full scale production.

CATEGORIES: Packaging & labels Industry-leading supplier of packaging for wine and spirits products, including glass and plastic bottles, pouches, bag-in-box packaging, as well as closures and capsules, from both domestic and international sources. TricorBraun also provides custom package design and development services.

Taiyo International, Inc.

Techno Food Ingredients USA Inc

The Drink Ink

Tripack

CATEGORIES: Ingredients Taiyo is a leading manufacturer of functional ingredients. Products include Suntheanine (L-theanine), Sunphenon (green tea extracts), Sunfiber (soluble dietary fiber), SunActive (Iron, Zinc, CoQ10), SunAmla (Indian gooseberry), and Awa-Break (nonsilicon anti-foaming agent).

CATEGORIES: Ingredients Techno Food Ingredients has been one of the leading sucralose manufacturers for over 10 years. TechnoSweet also carries other high intensity sweeteners, including acesulfame K and stevia. We also are capable of mixing and blending multi dry or liquid sweeteners customized for clients.

CATEGORIES: Product Development The Drink Ink is a premier supplier in custom and private label beverage development and manufacturing to the beverage industry.Not only does The Drink Ink offer turnkey custom beverage solutions to save time and money, but they also offer full private label beverage production management solutions.

CATEGORIES: Logistics & warehousing, Manufacturing Equipment, Packaging & labels TRIPACK is an industry leader in the manufacturing of shrink sleeve application systems for shrink labeling, tamper evident banding, and multipack applications. In addition, we offer contract sleeving, bottle decorating, warehousing and 3PL services.

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June 8, 2016 A One Day Conference for Emerging Healthy Foods Brands Learn More and Register: www.projectnosh.com/events

United Food & Beverage, LLC

Virginia Dare

Winery/Liquor/Brewery/ Distillery/Cider Pak Insurance Programs

CATEGORIES: Filling & Bottling Equipment Specializing in used bottling, packaging and processing equipment for the Food and Beverage Industry. Over 15 years experience dealing with craft brewers, co-packers and food manufacturers. We offer complete lines or individual pieces like labelers, conveyors, fillers, packaging and tanks.

CATEGORIES: Flavors Virginia Dare is a long established high quality flavor supplier for all categories of beverages and health and wellness products. Specializing in Tea, Vanilla, and Coffee concentrates, and Masking, Sweet and Fruit flavors.

CATEGORIES: Brokers & Agents Specialized insurance programs designed for wineries, liquor stores, breweries, distilleries & hard cider manufacturers.

VARNI BROTHERS CORP.

White Labs

ASK YOUR INSURANCE AGENT FOR A QUOTE TODAY!l

CATEGORIES: Packing/Bottling/Canning WEST COAST, State of the Art, Versatile BOTTLING (Glass, PET, Rexam Fusion Aluminum) and CANNING (187ml, 250 ml trim, 8oz squat, 12oz standard & sleek, 16oz, and 24 oz cap-can), carbonated & non-carb, Soft Drinks, WINE. SQF Level 2 Certified HACCP. Family Owned - Independent 7up bottler for 80 years

CATEGORIES: Ingredients Vegetable Juices, Inc. A Naturex Company

CATEGORIES: Ingredients Vegetable Juices, Inc. – A Naturex Company manufactures vegetable juices, concentrates, and purees.

With 80 years of experience, market and application knowledge, and a true passion for vegetables, Vegetable Juices is the natural partner to consider when creating your next beverage innovation.

Founded in 1995, White Labs Inc. is an international company headquartered in San Diego that provides pure liquid yeast, fermentation products, services, analysis and education to brewers, winemakers, distillers and other fermentation professionals and enthusiasts alike.

Continually raising the bar in the art of fermentation, White Labs stretches the limits of science to set new standards in purity and freshness. From the industry’s first pitchable liquid yeast, to a complete revolution in the way it’s propagated and packaged, the White Labs innovative spirit is tireless. White Labs is a partner throughout the fermentation process, not only offering yeast, but consulting, training, and testing as well. Visit whitelabs.com for more information or yeastman.com for convenient online ordering.

Verso Corporation

Whitlock Packaging Corp.

World Food Processing

CATEGORIES: Packaging & labels A leading producer of specialty papers, our innovations team works closely with customers to develop sustainable label paper solutions that meet their needs for consistent quality, durability, and label converting performance, while delivering the best possible label graphics for your beverage.

CATEGORIES: Packing/Bottling/Canning Whitlock is one of the country's leading provider of hot-fill and aseptic contract manufacturing for the leading brand owners of juices, teas, energy and functional beverages.

CATEGORIES: Ingredients USA manufacturer of Non-GMO Project Verified and available in Organic Pea Protein. Offering PURISPea for neutral pH beverages, acidic beverages and high protein inclusion beverages. Also find, Hexane Free PURIS Non-GMO Soy Protein and Organic PURIS Soy Protein and other fine non-GMO ingredients.

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COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

3 Strikes Activation/ INSTA-WIN Vending

Mark Kaufman

304 Wildwood Rd

Stamford

A. Holliday & Company Inc.

Christine Renken

4141 Yonge Street

Toronto

abelei flavors

Troy Gooding

194 Alder Drive

North Aurora

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

CT

06903

203-359-4559

3strikes.com, INSTA-WIN.com

Ontario

M2P 2A8

416-225-2217

teacoff.com

IL

60542

630-859-1410

abelei.com

Affinity Creative Group

Ed Rice

1125 Walnut Avenue

Mare Island - Vallejo

CA

94592

707-558-0744

affinitycreative.com

AIBMR Life Sciences

John R Endres, ND

4117 S Meridian

Puyallup

WA

98373

253-286-2888

aibmr.com

Ajinomoto North America Inc.

Nicole Warren

1300 North Arlington Heights Road

Itasca

IL

60143

630-625-1607

ajiusafood.com

Alimac s.r.l.

Ornella Colombo

Via E.Toti 3

Gerenzano

Varese

21040

0039 3482861410

alimactape.com

Allen Flavors, Inc.

JOHN WILSON

23 Progress Street

Edisono

NJ

08820

908-561-5995

allenflavors.com

Ampac

Sal Pellingra

12025 Tricon Road

Cincinnati

OH

45246

513-551-1274

ampaconline.com

Applied Food Sciences, Inc. (AFS)

Jackson Zapp

8708 S Congress Ave

Austin

TX

78745

512-732-8300

appliedfoods.com

AR Metallizing, A Nissha Company

Wendy Cross

24 National Drive

Franklin

MA

02038

508-541-7753

armetallizing.com

Arcadia Farms, Inc.

Tom Stark

34 Arcadia Farms Rd.

Arden

NC

28704

479-464-0701

arcadiafarms.com

Artiste

Joe Raimondo

139 Harristown Road

Glen Rock

NJ

07452

201-447-1311

artiste.us.com

Assured Automation

Mike ONeill

19 Walnut Ave

Clark

NJ

07066

732-381-2255

assuredautomation.com

AstaReal, Inc.

Joe Kuncewitch

3 Terri Lane

Burlington

NJ

08016

609-386-3030

astarealusa.com

AVT Tea Services North America

Andrew Mckay

8805 Tamiami Trail north

Naples

FL

34108

239-263-4999

avttea.com

Avure Technologies (HPP)

Lisa Pitzer

1830 Airport Exchange Blvd.

Erlanger

KY

41018

859-534-1545

avure-hpp-foods.com

Axiom Foods, Inc.

David Janow

12100 Wilshire Blvd.

Los Angeles

CA

90025

800-711-3587

axiomfoods.com

AZPACK

AZPACK

7303 S Kyrene Rd

Tempe

AZ

85283

480-449-7770

azpack.com

Baker Tilly

Scott Ebert

Ten Terrace Ct.

Madison

WI

53707

608-240-ALES

bakertilly.com/industries/foodand-beverage/craft-brewers baobabfoods.com

Baobab Foods

Stephan Broburg

365 118th Avenue SE

Bellevue

WA

98005

425-450-8822

Bascom Family Farms

Arnold Coombs

PO Box 117

Brattleboro

VT

05301

802-257-8100

coombsfamilyfarms.com

Berlin Packaging

Carole Branchetti

525 W Monroe

Chicago

IL

60661

312-869-7539

BerlinPackaging.com

Beverage Business Institute, College of Business at Colorado State University

G. James Francis

1276 Campus Delivery

Fort Collins

CO

80523

970-491-6265

csuBBI.com

BevSource

Kathy Evgen

219 Little Canada Rd E.

St. Paul

MN

55117

866-956-4608

bevsource.com

Bioenergy Life Science, Inc.

Penny Portner

13840 Johnson St NE

Ham Lake

MN

55304

763-746-3926

bioenergyribose.com

Blue Pacific Flavors

Roya Sayyah

1354 S. Marion Court

City of Industry

CA

91745

626-934-0099

bluepacificflavors.com

BSG

Customer Service

800 West First Ave.

Shakopee

MN

55379

800-374-2739

bsgcraft.com

Captain Drake, LLC

Mark Anderson

601 Carlson Parkway

Minnetonka

MN

55305

952-353-0521

captdrake.com

Carolina Innovative Food Ingredients

Barry Horne

4626 Coleman Drive

Nashville

NC

27856

252-908-2909

CIFI1.com

Cask Brewing Systems Inc.

Bill Rose

#60-5100 64 Ave. SE

Calgary

Alberta

T2C 4V3

587-387-2710

cask.com flavorman.com

Challenge Bottling

Kate Ratliff

809 S. 8th St.

Louisville

KY

40203

502-266-7377

Chemi Nutra

Chase Hagerman

11100 Metric Blvd

Austin

TX

78758

512-823-2500

cheminutra.com

Cold Spring Brewing Company

Larry Williams

219 Red River Ave

Cold Spring

MN

56320

320-685-8686

coldspringbrewery.com

Columbine Label Company, Inc.

Bernadette Ortiz

14185 East Easter Avenue

Centennial

CO

80112

303-788-1504

ColumbineLabel.com

CoolerTags

Hill Griffin

4333 Carolina Ave

Richmond

VA

23222

804-290-0393

coolertags.com

Corporate Packaging, Inc.

craig johnson

14113 183rd Street

Cerritos

CA

90703

714-522-2333

corporatepackaginginc.com

Coyote Logistics

Justin Turner

2545 West Diversey Avenue

Chicago

IL

60647

773-365-8983

coyote.com

CP Kelco

Leanne Levy

3100 Cumberland Blvd

Atlanta

GA

30339

678-247-7454

cpkelco.com

Creekside Springs, LLC

Dave Carlson

667 Merchant Street

Ambridge

PA

15003

724-266-9000

creeksidesprings.com

CROWN Cork & Seal USA, Inc.

Ron Skotleski

One Crown Way

Philadelphia

PA

19154

215-698-5248

crowncork.com

Custom Ingredients, Inc.

Mike Wendling

160 Calle Iglesia

San Clemente

CA

92672

949-276-7995

customingredientsinc.com

Davis Wright Tremaine

Jesse Lyon

1300 SW Fifth Avenue

Portland

OR

97201

503-778-5268

dwt.com

Doehler North America

Maria Whitsett

400 High Point Rd, SE

Cartersville

GA

30120

770-383-4543

doehler.com

DWS Printing

Andrew Elkins

89 N Industry Court

Deer Park

NY

11729

508-277-1466

dwsprinting.com

Ecolean Inc.

Marcelo Ferrer

5068 W Plano Parkway, Suite 235

Plano

TX

75093

469-606-9700

ecolean.com

68 APRIL–MAY 2016 BEVNET MAGAZINE

COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

ElastiTag® - Bedford Industries

Patsy Youngblom

1659 Rowe Avenue

Worthington

MN

56187

507-376-4136

elastitag.com

Encompass Technologies

Darin Spence

420 Linden Street

Fort Collins

CO

80524

970-556-4005

Encompass8.com

EquipNet, Inc.

Jeremy Bessette

5 Dan Road

Canton

MA

02021

781-821-3482

equipnet.com

Farbest Brands

Lorna Samgour

160 Summit Ave.

Montvale

NJ

07645

201-573-4900

farbest.com

FBC Industries, Inc.

Gina Peart

1933 N. Meacham Rd.

Schaumburg

IL

60173

847-839-0880

fbcindustries.com

Finlay Extracts & Ingredients USA, Inc.

Jamie Bechard

10 Blackstone Valley Pl

Lincoln

RI

02865

800-288-6272

finlays.net

Flavor Producers

Janet Guzman

28350 W. Witherspoon Parkway

Valencia

CA

91355

661-257-3400

flavorproducers.com

Flavorman

Kate Ratliff

809 S. 8th St.

Louisville

KY

40203

502-266-7377

flavorman.com

Foodarom

Maria E.Mitchell

4343 Viewridge Avenue, suite B

San Diego

CA

92123

949-899-5164

foodarom.com

Fort Dearborn Company

Gwen Chapdelaine

1530 Morse Ave

Elk Grpve

IL

60007

847-357-9500

fortdearborn.com

Franklin Baker, Inc.

John Slade

8275 Tournament Drive, Suite 305

Memphis

TN

38125

901-881-6681

franklinbaker.com

Ganeden Biotech

Michael Bush

5800 Landerbrook Drive

Mayfield Hts

OH

44124

440-229-5230

GanedenProbiotics.com

GEA Group

Paul Battaglia

100 Fairway Ct.

Northvale

NJ

07647

201-784-4337

Generichem

Eric Oishi

5 Taft Road

Totowa

NJ

07512

973-256-9266

Glanbia Nutritionals

Duana Spayd

2840 Loker Ave. East

Carlsbad

CA

92010

760-438-0089

Glasgow Consulting Group

Bill Willis

165 Dean Knauss Dr. Unit 7

Narragansett

RI

02882

401-515-4850

glascg.com

GLG Life Tech Corp.

Shaun Richmond

Suite 2168 - 1050 West Pender St.

Vancouver

BC

V6E 3S7

604-669-2602

glglifetech.com

Global Essence Inc

Jeanna Johnson

301 Commerce Drive

Freehold

NJ

07728

732-677-1100

globalessence.com

404-523-2921

generichem.com

Glover Capital, Inc.

Marion B. Glover

229 Peachtree St., NE

Atlanta

GA

30303

GNT USA, Inc.

Jeannette O'Brien

660 White Plains Road

Tarrytown

NY

10591

914 524-0600

gnt-group.com

Gotham Brand Managers

Trent Moffat

Tarrytown Rd

White Plains

NY

10606

877-931-3030

gothambrands.com greatvines.com

GreatVines Inc.

Tom Bauer

PO Box 91

St. Helena

HABCO Manufacturing Inc.

Corporate Sales

501 Gordon Baker Road

Toronto

Hammer Packaging

Tom Mason

200 Lucius Gordon Drive

Rochester

CA

94574

859-307-5189

Ontario

M2H 2S6

800-448-0244

habcotech.com

NY

14692

585-424-3880

hammerpackaging.com

BEVNET MAGAZINE APRIL–MAY 2016

69

COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Hidell International

Henry "Bob" Hidell

195 Whiting St.

Hingham

MA

02043

781-749-8040

hidellinternational

HPIngredients

Hame K Persaud

707 24th Ave. West

Bradenton

FL

34205

941-749-7066

HPIngredients.com

Idaho Milk Products

Jessica Henry

2249 S. Tiger Dr.

Jerome

ID

83338

855-375-6455

idahomilkproducts.com

IGNITE Beverage Branding

Dave Bourne

8485 SW Canyon Road

Portland

OR

97225

503-768-5555

ignitebeerbranding.com

Imbera

Natalie Ward

245 Townpark Drive

Kennesaw

GA

30144

678-504-6835

imberacooling.com

Inland

Shawna Koss Dale

2009 West Ave S

La Crosse

WI

54601

608-788-5800

inlandpackaging.com

International Beverage Management

Dianne Hustus

200 Main Street

Monroe

CT

06468

203-880-9370

internationalbeverage management.com

Invento Americas, Inc.

William Brandell

2005 Mayflower Ave.

Sheboygan

WI

53083

630-800-9744

inventocan.com

Iowa Rotocast Plastics, Inc.

Charlie Rolfs

1712 Moellers Drive

Decorah

IA

52101

800-553-0050

irpinc.com

ITO EN(North America) INC.

Tara Wasserman

20 Jay Street, Suite 530

Brooklyn

NY

11201

718-250-4035

itoen.com

Judelson, Giordano & Siegel, CPA, PC

Brian Powers

633 Route 211 East

Middletown

NY

10941

845-692-9500

jgspc.com

Juice Products Association

Carol Freysinger

529 14th Street NW

Washington

Kefiplant

Chantale Houle

2120 Joseph St.-Cyr

Drummondville

DC

20045

202-591-2438

juiceproducts.org

Quebec

J2C 8V6

819-477-2345

kefiplant.com

Kemin Industries

Betsy Blades

600 E Court Ave, Ste A

Labeltronix

Dan Blair

2419 E. Winston Rd.

Des Moines

IA

50309

515-559-5100

kemin.com

Anaheim

CA

92806

800-429-4321

labeltronix.com

Langlade Springs LLC

Brad Wendt

W6933 State Hwy 64

Polar

WI

54418

920-915-4813

langladesprings.com

Live Oak Bank

Keith Merklin

1741 Tiburon Drive

Wilmington

NC

28403

910-798-1212

liveoakbank.com/wcb

MANE, Inc.

Derek Elefson

2501 Henkle Dr

Lebanon

OH

45036

513-248-9876

mane.com

Markem-Imaje

Markem-Imaje

100 Chastain Center Blvd

Kennesaw

GA:

30144

866-263-4644

markem-imaje.us

Marks Design and Metalworks

Chad Kennedy

4220 NE Minnehaha St

Vancouver

WA

98661

503-707-2884

marksdmw.com

Martin Bauer Inc.

Gary Vorsheim

300 Harmon Meadow Blvd.

Secaucus

NJ

07094

201-659-3100

martin-bauer-group.us

McLean Design, Inc.

Rifle Hughes

1401 N. Broadway

Walnut Creek

CA

94596

925-944-9500

MONK FRUIT CORP.

Paul Paslaski

1226 American Way

Libertyville

IL

60048

847-367-MONK

monkfruitcorp.com

Monvera Glass Décor

Dylan Idlet

1414 Harbour Way South

richmond

CA

94804

510-444-9463

monvera.com

Moonshine University

Colleen Thomas

801 S. 8th St.

Louisville

KY

40203

502-301-8126

moonshineuniversity.com

Neenah Packaging

Elizabeth Corbett

3460 Preston Ridge Road

Alpharetta

GA

30005

206-225-3448

neenahpackaging.com

NOR-CAL BEVERAGE CO., INC.

Jeff Coulter

2286 Stone Blvd.

West Sacramento

CA

95691

916-372-0600

ncbev.com

Norland Intl

Bruce Kucera

2001 SW 6th Street

Lincoln

NE

68522

402-441-3737

norlandintl.com

Northwest Naturals

Mike Marquand

11805 N Creek Parkway, South, Suite A-104

Bothell

WA

98011

425-881-2200

northwestnaturals.com

NORWICH Beverage Company

Allyn Brown

29 STOTT AVE.

NORWICH

CT

06360

860-886-8080

ctcurrant.com

NP Nutra (Nature's Power Nutraceuticals Corp.)

Mark Campbell

15171 S. Figueroa St

Gardena

CA

90248

310-231-5242

npnutra.com

NuVisions Photography Studio

George Carter

128 East Dyer Rd ste E

Santa Ana

CA

92707

657-232-0333

Orgenetics, Inc.

Saumil Maheshvari

570 W Central Ave Suite B

Brea

CA

92821

714-575-0005

orgenfamily.com

Overnight Labels, Inc

Lindsay Quinn

151-15 West Industry Court

Deer Park

Packagingarts

David Miller

707 Walnut Avenue

Mare Island

NY

11729

631-242-4240

overnightlabels.com

Vallejo

94592

707-562-2787

Palmer Canning Systems

Mike Palmer

3759 N Ravenswood Ave.

Chicago

packagingarts.com

IL

60613

773-463-7714

palmercanning.com

Pharmachem Labs

Gregory Drew

265 Harrison Turnpike

Kearny

NJ

07032

201-719-7405

Phoenix Packaging

Aliona Bessonova

2530 Rue Lapierre

Lasalle

Quebec

H8N 2W9

514-487-6660

phoenixpackaging.com

Pizzey Ingredients

Mary Ekman

Box 550

Russell

MB

R0J 1W0

763-390-5045

pizzeyingredients.com

PTM Food Consulting

Ryan Dolan

1705 Bay Ave.

Point Pleasant

NJ

08742

888-736-6339

PTMFood.com

Pyure Brands LLC.

Philip Coggins

2277 Trade Center Way

Naples

FL

34109

305-509-5096

PyureSweet.com

San Joaquin Valley Concentrates

Thomas Lampe

5631 E. Olive Ave.

Fresno

CA

93727

559-458-2891

sjvconc.com

San-Ei Gen F.F.I. (U.S.A.), Inc.

Amy Darwick

630 Fifth Avenue

New York

NY

10111

212-315-7850

saneigen.com

Sapphire Flavors and Fragrances

Amy Zimmerman

6 Commerce Road

Fairfield

NJ

07004

973-200-8849

sapphireflavors.com

SASQUATCH AGENCY

Ken Chitwood

PO Box 14689

Portland

OR

97293

503-222-2346

sasquatchagency.com

Sensient Flavors

Lauren Williams

5115 Sedge Blvd.

Hoffman Estates

IL

60192

847-755-5300

SensientFlavors.com

SouthEast Beverage and Bottling

Alisa Cessna

15304 Citrus Country Lane

Dade City

FL

33523

352-567-2200

southeast-bottling.com

Steviva Ingredients

Thom King

3530 NW St. Helens Rd.

Portland

OR

97210

310-455-9876

stevivaingredients.com

70 APRIL–MAY 2016 BEVNET MAGAZINE

COMPANY

CONTACT NAME

ADDRESS

CITY

Stiebs

Brian Nova

11767 Road 27 1/2

Madera

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

CA

93637

559-661-0031

stiebs.com

Synergy Flavors

Lindsey Oostema

1500 Synergy Drive

Wauconda

IL

60084

847-469-6027

synergytaste.com

Taiyo International, Inc.

Scott Smith

5960 Golden Hills Drive

Minneapolis

MN

55416

763-398-3003

taiyointernational.com

Taphandles, LLC

Sales Team

1424 4th Avenue

Seattle

WA

98101

206-462-6800

taphandles.com

Tapp Label Company

Rod Smith

580 Gateway Dr

Napa

CA

94558

707-603-3317

tapplabel.com

Techno Food Ingredients USA Inc

Echo Chen

236 W. Clary Ave.

San Gabriel

CA

91776

626-288-8478

techno-fi.com

The Bainbridge Beverage Company

Sarah Jollay

Midwest- 2941 Friday Road

Coloma

MI

49038

269-468-3700

thebainbridgebeverage company.com

The Drink Ink

Chris Stone

1181 Grier Dr Ste A

Las Vegas

NV

89119

888-454-3466

thedrinkink.com

Tradin Organic LLC

Barend Reijn

100 Enterprise Way

Scotts Valley

CA

95066

831-600-3626

tradinorganic.com

Tree Top, Inc.

Jeannie Swedberg

220 East Second Avenue

Selah

WA

98942

800-367-6571

treetopingredients.com

TricorBraun

Suzanne Fenton

6 City Place

Saint Louis

MO

63141

314-983-2000

tricorbraun.com

Tripack

Matt Linz

7930 Kentucky Drive

Florence

KY

41042

859-282-7914

tripack.net

United Food and Beverage, LLC

Jeremy Sanders

319 South Center Street

Hildebran

NC

28637

843-622-8434

unitedfoodandbeverage.com

VARNI Brothers Corporation

Tony Varni

400 Hosmer Avenue

Modesto

CA

95351

209-521-1777

noahswater.com

Vegetable Juices, Inc. A Naturex Company

Anne Vlahos

7400 S. Narragansett Ave.

Bedford Park

IL

60638

802-496-6214

vegetablejuices.com

Verso Corporation

Cory Boettcher

707 Arlington Place

Stevens Point

WI

54481

715-345-8046

versoco.com

Virginia Dare

Rob Bent

882 Third Ave

Brooklyn

NY

11232

718-788-1776

virginiadare.com

White Labs

White Labs

9495 Candida Street

San Diego

CA

92126

888-593-2785

whitelabs.com whitlockpkg.com

Whitlock Packaging Corporation

Michael Guidry

6655 S. Lewis Avenue

Tulsa

OK

74136

918-932-3544

Winery/Liquor/Brewery/Distillery/ Cider Pak Insurance Programs

Paul Martinez

1350 Treat Blvd.

Walnut Creek

CA

94597

888-386-5701

World Food Processing

Tyler Lorenzen

4301 World Food Ave

Oskaloosa

IA

52577

612-293-0482

worldfoodp.com

Put a little muscle on your shelf.

7G 28

© Miami Bay Beverage Company 2016

PROTEIN

CALORIES

0

SUGAR

The protein beverage category is growing rapidly.

Make great tasting trimino protein infused water a profitable part of your 2016 retail success story.

Connect with trimino at (203) 453-0090 for details.

drinktrimino.com

Builds & Maintains Muscle Increases Energy & Endurance Curbs Appetite BEVNET MAGAZINE APRIL–MAY 2016

71

Promo Parade Promotions, events & specials for the industry

Mamma Chia Establishes FirstAnnual National Chia Day The world’s preeminent “Chia-Leader,” Mamma Chia, announced the designation of March 23 as National Chia Day. This day – at least where Mamma Chia holds sway – will recognize the tiny, yet powerful chia seed.

Coors Light And Kenny “The Jet” Smith Use Power Of Social Media To reFRESH Community Basketball Courts For the third consecutive year, Coors Light and basketball great, Kenny “The Jet” Smith, have teamed up to invest in communities across the country by refurbishing basketball courts.

Coors Light will donate up to $100,000 to make over community basketball courts in Oakland, New Orleans, Sacramento, and Chicago. Legal-drinking-age basketball fans can participate through June 30 by using the hashtags #FullCourtreFRESH and #Over21. Coors Light will donate one dollar per tweet, up to $25,000 per city.

Coors Light partners with the National Urban League Young Professionals (NULYP), Sacramento Kings Foundation and Warriors Community Foundation to identify and enhance community basketball courts. MillerCoors also provides incremental funding for economic development initiatives. In collaboration with local community partners, Coors Light will host special events featuring Smith to share the program’s impact.

Basketball courts are important cultural centers. They’re often a place where communities connect and people aim to improve their game. Full Court reFRESH is just one of the ways that Coors Light encourages everyone to “Climb On,” to achieve goals and conquer personal mountains.

72 APRIL–MAY 2016 BEVNET MAGAZINE

Revered by the Maya and Aztecs for their amazing healing powers and natural energy, chia seeds have become a trusted staple for people around the world. Chia seeds are also neutral in flavor and can be added to virtually any recipe to boost its nutritional profile.

Mamma Chia was founded in 2009 and is celebrated as an innovator and pioneer in the natural food industry. As the creator of the first-to-market chia seed beverage, Mamma Chia has been recognized for numerous awards throughout the years.

All Mamma Chia foods and beverages are USDA Organic Certified and Non-GMO.

Sparkling Ice Confirmed As Official Beverage Sponsor Of High School Nation Tour Sparkling Ice, part of the Talking Rain Beverage Company portfolio, announces today its official beverage sponsorship of the High School Nation (HSN) Tour. The initiatives include sampling, experiential activation, contests, donations and social media support.

The High School Nation Tour is a traveling Music & Arts Festival that makes its way exclusively onto high school campuses across the country. The first of its kind, the High School Nation Tour is free to public schools and provides students with free entertainment at a time when funding for the arts has been severely cut nationwide. The spring tour will span across 25 high schools through April 29 with approximately 75,000 people on-site.

Sparkling Ice will encourage students get creative while interacting with the brand through six “Spin Art Stations,” where participants will have the opportunity to create bold spin art on LP records. In addition to the creative component, students can sample various flavors of Sparkling Ice, including the newly re-designed Sparkling Ice Tea collection, at sampling locations placed throughout the school campuses.

As part of a two-part contest element, students will be invited to participate in a 30-Second #FlavorUp Dance-Off, an on-stage dance competition in front of the whole school. Winners will be chosen by DJ Unieq, international emcee, DJ and third-time HSN host, and HSN based on the crowd reaction, at which point they will be entered to win an all-expenses paid Fly Away to a live concert. Additionally, students will be encouraged to use the hashtag #FlavorUp across their social channels to show how they define their personal flavor by highlighting their hobbies, habits and personalities that make them unique. Those who participate will be entered to win exclusive prizes including Sparkling Ice beverages, product-filled backpacks, headphones, concert tickets and more. Digital winners will be selected based on the best expression of flavor.

Jameson Unveils 2016 ‘First Shot’ Winners Jameson Irish Whiskey has unveiled the three winners of the 2016 Jameson First Shot competition, an international short film competition giving aspiring writers and directors their ‘First Shot’ into the film industry. The three are now following their passion for film and are preparing to shoot in Los Angeles where they will receive expert guidance from Kevin Spacey and Dana Brunetti, President of Trigger Street Productions, to bring their script to life.

Working with a talented team of film professionals, the Jameson First Shot program is helping the winners – Cameron Thrower (California.), Kat Wood (Sheffield, UK) and Jason Perini (Sydney, Australia) – pursue their passion for film.

The winners will also have the once-in-alifetime opportunity to direct Maggie Gyllenhaal, one of Hollywood’s most critically acclaimed talents. Gyllenhaal’s appearance in Jameson First Shot sees her following the footsteps of Kevin Spacey, Willem Da-

foe, Uma Thurman and Adrien Brody.

Rather than congratulating the winners directly, Jameson switched things up this year when enlisting the support of a close friend of each winner to personally surprise them in their home towns.

Trigger Street Productions, along with Maggie Gyllenhaal, led a rigorous judging process of 20 shortlisted contestants’ short scenes and directors’ treatment from the 2,700 scripts submitted, before selecting the winners.

Budweiser Introduces Anti-Drunk Driving Campaign at SXSW Interactive Conference

Aquafina Gives Students Chance To Score An NBA/ WNBA FIT Clinic At Their School

Budweiser launched ‘Tackle Impossible: A Force for Safer Roads,’ a new anti-drunk driving campaign at this year’s SXSW Interactive Conference.

The campaign calls on young adults to join together to create smart driving innovations and help stop preventable road crashes. The initiative will ignite the entrepreneurial spirit of young adults to tackle global road safety and help find solutions to drunk driving. The initiative is part of the brand’s global commitment to build a better world.

Because creativity is sparked by togetherness – and the best ideas get even bigger and bolder when people work collaboratively – a hallmark of the initiative is the hackathon experience. Hackathons are intensive, hands-on events where participants come together

Aquafina’s "Happy Body Dance School Contest" invitesd elementary and middle school students across the U.S. along with their parent or legal guardian to create a video entry of their best dance moves for a chance to win an NBA/WNBA FIT Clinic - featuring a visit from NBA and WNBA players and legends - at their school.

The two winning video entries will be selected by fans and announced on May 2.

Students were asked to submit 15-second videos of Happy Body Dances AquafinaHappyBodyDance.com, or by using #HappyBodyDanceContest on Instagram.

to learn from experienced entrepreneurs and experts and ultimately compete as teams for the chance to work with Budweiser to implement their idea.

At the U.S. Hackathon, participants will compete as teams for the chance to win $25,000 in seed funding and support from Budweiser to implement their idea, including mentorship and a marketing and advertising budget.

NBA players C.J. McCollum and Noah Vonleh got in on the action and filmed their own Happy Body Dance videos that will live on the site throughout the contest.

Led by the NBA and WNBA's teams and players, NBA/ WNBA FIT is the league's comprehensive health and wellness program that aims to inspire fans of all ages to be active, eat healthy, and play together. NBA, WNBA and NBA D-League FIT program and events include clinics held year-round in the U.S. and across the globe, and feature a variety of basketball and fitness drills including dribbling, passing and shooting.

BEVNET MAGAZINE APRIL–MAY 2016

73

Promo Parade

Pepsi Partners with Jay Pharoah to Promote Pepsi Spire Jay Pharoah, comedian and cast member of NBC’s Saturday Night Live, is teaming up with Pepsi Spire, the innovative digital beverage fountain, to inspire consumers to raise the flavor of their favorite Pepsi beverages with totally customizable creations.

To encourage consumers to raise the flavor of their favorite beverages, Pharoah “crashed” the Pepsi Spire fountain at the Arby’s restaurant in New York City that recently opened near Times Square. Through virtual technology, Jay appeared on the machine’s digital touch-

screen to the delight (and sometimes surprise) of unassuming guests – he challenged some to dance-offs, serenaded a few, introduced a couple of new characters and ultimately, helped fans create their very own Pepsi Spire concoctions.

Pepsi Spire is a sleek, innova-

Allagash Celebrates Local Agriculture with New ‘Sixteen Counties’ Release As every grade school student in the state of Maine learns through song, there are “sixteen counties in our state.” It is in honor of these counties that Allagash Brewing Company has named its first new year round beer in two years: Sixteen Counties.

Grains and malts in this new beer come from farms around Maine. Maine Malt House and Blue Ox provide malted

barley (“base malt”), Aurora Mills Organic provides oats, and Maine Grains Alliance provides unmalted wheat.

Sixteen Counties will be available year-round in 750 mL cork & cage finished bottles across Allagash Brewing distribution footprint, and on draft in bbl. kegs at select locations.

Allagash Brewing Company has used products from local farms dating

74 APRIL–MAY 2016 BEVNET MAGAZINE

back nearly a decade.

Currently, the company sources fuits from Doles Orchards (strawberries, cherries, plums), Goss Berry Farms (raspberries), Applecrest Orchards (peaches), Pineland Farms (pumpkins, strawberries), Tavern Hill (blueberries).

In 2016, philanthropic grant recipients will include MOFGA, Maine Grain Alliance and Maine Farmland Trust.

tive beverage fountain that puts hundreds of drink combinations at people’s fingertips.

Pepsi Spire can pour up to three flavor shots simultaneously (think: lemon, vanilla, cherry and more), with fan-favorite beverages, like Mountain Dew, Pepsi or Brisk Iced Tea.

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DJ TRUCK

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