BevNET Magazine March 2016

MARCH 10, 2016

GROVE TO GLASS C I T R U S F L AV O R S S O A R F O R C R A F T

HOW HIGH FOR HINT? 10 YEARS IN AND SOARING

HEALTH BENEFITS MAKE MATCHA A FORCE

2016 FUNCTIONAL BEVERAGE GUIDE

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Contents • Volume 14 • No. 2

FUNCTIONAL BEVERAGE

GUIDE.2016

28

30

47

COLUMNS

FEATURES

ON THE COVER

4 First Drop Buttering Up on Both Coasts

28 Grassy Goodness Health Benefits Make Matcha a Force

24 Grove to Glass Craft Brewers Unearth Citrus IPAs

6 Publisher’s Toast Fashionably Late

30 How High for Hint?

10 Years In and Surging

22 Gerry’s Insights Can Craft Compel More than Beer?

DEPARTMENTS 8 BevScape Kratom Crisis 14 New Products Tea in a Box 18 Channel Check Innovation Rules the Day for Tea 80 Promo Parade The Latest on KG and Sparkling Ice

MARCH 10, 2016

EVENTS 42 Fancy Foods Roundup Craft, Cocktails and Coconuts in San Francisco

GROVE TO GLASS C I T R U S F L AV O R S S O A R F O R C R A F T

HOW HIGH FOR HINT? 10 YEARS IN AND SOARING

HEALTH BENEFITS MAKE MATCHA A FORCE

2016 FUNCTIONAL BEVERAGE GUIDE

cover.indd 1

SPECIAL SECTION 47 Functional Beverage Guide BevNET’s 2016 Functional Beverage and Supplier Guide

BevNET Magazine (ISSN 2165-6061, USPS 24-552) is published bi-monthly except monthly in March, June, September, and October by BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices.

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The First Drop

By Jeffrey Klineman

Buttering Up on Both Coasts

completely bi-coastal existence, but I certainly spend enough time on the road these days to form a comparison of what’s happening in beverages on the Atlantic and Pacific sides of the country.

I would be pilloried for trying to say which coast is more vibrant, so, following the longstanding example of our publisher, I’m going to equivocate, while also pointing out some distinctions.

In big categories, regional differences don’t count for much: in the East, iced tea and lemonade seem a bit stronger, while out West, energy drink companies

One product that used to be more regional was craft soda – but there’s where we’re starting to see the effects of centralized buying at large chains. Companies like Starbucks and Target are helping smaller brands like Dry and Sipp netwrok throughout the country.

So if all those things are the same, what’s different? In a word, butter. The use cases are different, and stark. On the West Coast, people are starting to swear by butter coffee, an emulsified solution of fat, oil, and caffeine that purports to impart lasting energy and sustained concentration. The East Coast is starting to pick

(Now, I was something of a Showtime fan myself back in the day, but did anyone in the store bother to look at how the Lakers are doing these days? Personally, I’d rather know what Doc Rivers is serving on the Clippers’ training table, except that whatever it was, it sure made Blake Griffin a little too ornery.)

On the West Coast, juicing came to the fore really quickly, both in stores and at juice bars. Both coasts think that they invented decent coffee. Still, it’s only in California that anyone would ever dare to suggest anything as audacious as adding butter to the deal, and turn it into a

have stolen market share from soda companies a little more aggressively, although they are so ubiquitous now that regional differences don’t count for much except at the brand level.

Both coasts have given us strong juicing plays: Blueprint really launched the cleanse trend in the East, and relied on Manhattan’s density to grow a potent direct-to-consumer business before it started to sell in stores.

Out West, Jimmy Rosenberg pioneered the use of high pressure processing at Evolution Fresh, but the crazy kids at Harmless Harvest were really the Pied Pipers for the process; they managed to bring it to Brooklyn and to San Francisco in the space of a couple of years, launching the hopes of dozens of would-be juice emperors.

up on the trend, but for the most part it’s strictly in techie circles; out in L.A. and S.F., it’s migrated to a lot of professions.

Meanwhile, the East Coast has used butter to provide us all with something that I consider to be of much greater use: the Cronut.

Still, it’s not all fatty treats on the eastern seaboard. It was in New York, after all, that the first to-go bone broth kiosk opened up; while it’s quickly been picked up out West as well, we’ve got Manhattan to thank for that salty pick-me-up.

If we had to over-generalize, we could say that the West Coast loves to push the edge from the beverage side. On one visit, I saw a store advertising butter coffee AND bone broth, both of which, it claimed, were what the Lakers were drinking on a daily basis.

sustainable business, to boot. Back in the day, we’d light up Bacardi 151 floating atop Amaretto and call them Flaming Dr Pepper shots. I wonder what happens if you hit Butter Coffee with a little fire?

Chances are, it’s going to heat up more quickly than the Lakers.

So what’s happening in flyover country? I think it’s incredibly dynamic: I’m a big believer in the Austin/Boulder/Chicago/Twin Cities axis as an innovation corridor. Maybe we’ll have dispatches from there in the near future. Meanwhile, though, remember: there are plenty of people who call bone broth “stock” and a lot of folks who are looking at soup cleanses rather than juice. I’ve told you all already: I don’t juice, I salad. It’s not very beverage of me, I know. But a guy’s gotta eat, too. At least, I think so, anyway.

I wouldn’t say I’m living a

4 MARCH 2016 BEVNET MAGAZINE

Publisher’s Toast

MAGAZINE

Fashionably Late

By Barry Nathanson

www.bevnet.com/magazine Barry J. Nathanson PUBLISHER bnathanson@bevnet.com

Jeffrey Klineman EDITOR-IN-CHIEF jklineman@bevnet.com

Ray Latif MANAGING EDITOR rlatif@bevnet.com

Neil Martinez-Belkin STAFF WRITER nmartinezbelkin@bevnet.com

Jon Landis STAFF WRITER jlandis@bevnet.com

Chris Furnari BREWBOUND EDITOR cfurnari@bevnet.com

Carol Ortenberg PROJECT NOSH EDITOR cortenberg@bevnet.com

SALES John McKenna DIRECTOR OF SALES jmckenna@bevnet.com

Adam Stern SENIOR ACCOUNT SPECIALIST astern@bevnet.com

John Fischer ACCOUNT SPECIALIST

“Fashionably late” has its purpose in life. In high school and college it was often the cool kids who arrived after most of the guests were there, all the better to make a grand entrance. In our 20s and 30s, meeting friends at social gatherings and parties, making sure to be a tad late was still the norm. Obviously, concerts, movies, theatre curtains and other can’tmiss events were the exceptions. Those times must be honored. Other than that, arrival was arbitrary.

I’ve always been too compulsive to be late, but in my days on this earth, I’ve come to understand that in most cases, being fashionably late is harmless and acceptable, part of the social compact. I must admit that sometimes (always) I fall into that mode when it comes to my column. In fact, I am typing this at deadline, while my editors keep sending none-toosubtle messages for me to file... or die.

In the business world it’s a different story. In the beverage spectrum, there have long been normal expectations for when companies should have their acts together. Traditionally, before the end of the year, formulations, graphics, marketing initiatives and the like are ready, so that we can spring into the new year. But over the years, it has rolled further into the next year. At first, it seemed quite harmless and not a detriment to securing placement, authorizations or shelf allotments. An extension of that social compact. But things keep getting stretched.

I work with hundreds of beverage brands: many in consultation, friendship, or, thankfully, through my ad pages. As the years have gone on, however, I have been struck by how many companies have still not finalized the plans and changes they intend for their messaging, especially their new graphic depictions or brand messaging.

We are now in mid-February and too many brands haven’t been able to reach the marketplace with their new and improved packages, products, or labels.There’s a negative ramification to this: you risk that retailers and distributors will grow impatient and move on, perhaps to competing brands that have their stories and acts together.

Everyone says to me that they want to get it right, as they should. And we do live in a time where it’s easy to keep tinkering, to make one last change, add one more color or finish. But the opportunity to be included in the mix grows dimmer with each passing week or month.Yes, there are opportunities throughout the year, and a great brand will always be considered, but it easier if you present your initiative sooner than later.

It is incumbent upon brand marketers to adhere to the schedules of their customers, retail and wholesale alike. I understand the impulse to achieve perfection: but it’s never going to happen. Even the best brands pivot and change, and it’s easier to make those changes when you’ve got the accounts that will actually let you execute your sales. Plan wisely, but plan in a timely manner. Fashionably late only goes so far.

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6 MARCH 2016 BEVNET MAGAZINE

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Bevscape The latest news on the brands you sell

Daily Greens Banks $5.5 Million High pressure processed juice company Daily Greens has completed a $5.5 million raise, according to a new filing with the U.S. Securities and Exchange Commission (SEC).

The filing indicates that the funding came from a single investor, but it did not name the source. Thirteen months ago, Earthbound Farms, a subsidiary of food and beverage conglomerate WhiteWave Foods, made a $3 million investment in Daily Greens in exchange for a minority stake in the company. An SEC filing from November 9, 2015 revealed that, at the time, Earthbound Farms owned approximately 26 percent of Daily Greens. The filing also stated that Earthbound loaned the juice company $600,000 in unsecured debt.

Over the past year Daily Greens has ramped up distribution of its organic green juices and hemp milks which are sold at Whole Foods stores across the U.S. and also carried by a range of natural and conventional grocers, including H-E-B and Kroger. The company’s flagship line of 16 oz. juices, promoted as containing the equivalent of six pounds of vegetables and fruit in each bottle, are sold primarily in natural retailers. A 12 oz. size that debuted in 2015 focuses on mainstream placement of the brand. Also launched last year were the company’s “Half Pint” products. A three-SKU line of kid-friendly juice smoothies, the beverages come in 8 oz. bottles and are sold exclusively at Whole Foods.

8 MARCH 2016 BEVNET MAGAZINE

FINANCE

Zola Sold to Private Equity Firm A few years ago, Zola CEO Chris Cuvelier realized that in order to achieve its goal of becoming a $100 million company, he needed to change the brand’s emphasis from strictly an “Acai Power Juice” to the broader platform encompassed by the tagline “Fruits of the World.”

meet that $100 million mark.

“They’ve given us a chunk of capital that will take us at least the next couple of years and the ability to have access to further growth capital as we go forward,” he said.

“I’m committed to stay here as CEO and build the team — that was one of the things

“I think it took us from being very narrow and tied to a category to really being a platform that gives us a license to go into anything that is fruit and fruit-related,” Cuvelier said of the company, which also plays in snacks as a result of the pivot.

“It simplified things and allowed us to be more intense about it. I think the brand platform is something that’s very unique and very ownable.”

In February, the company harvested the benefits of that change, as consumer products-focused private equity firm KarpReilly LLC purchased the company, which had long been majority-owned by previous investor Emigrant Capital. While specific numbers were not discussed, KarpReilly purchased 100 percent of the company. Cuvelier and the rest of his team are being retained in the deal, which he said hopes will allow him to eventually

that was important for KarpReilly and from a long-term standpoint. It’s not a specific period of time, but I’m committed to getting out there and growing the business.”

That business has been on the move since the company pivoted toward its broader portfolio. In 2012 Zola started selling coconut water; last year, it also moved into food, selling chocolate-covered fruit snacks. As acai as a category has waned a bit, that move paid off, Cuvelier said.

He cited an independent test of coconut waters that KarpReilly conducted before they contacted Zola, for example.

He said Zola’s had tasted the best, but the test itself showed him the firm’s interest in and passion for consumer brands.

Last year, Zola announced that SPINS data had shown it to be the fourth-largest coconut water brand in conventional channels.

Bevscape REGULATION WATCH Kratom Chaos Shot makers using the pain-relieving dietary supplement kratom are on notice that the U.S. Food and Drug Administration (FDA)’s is cracking down. In January, U.S. Marshals seized 90,000 bottles of RelaKzpro, a dietary supplement containing the controversial botanical, at the agency’s request. The FDA announced the seizure of more than $400,000 worth of product in South Beloit, Ill., doubling down on its stance that kratom poses a health risk to consumers. The news came just days after The New York Times profiled the botanical and the issues surrounding it.

“We have identified kratom as a botanical substance that could pose a risk to public health and have the potential for abuse,” said Melinda Plaisier, associate commissioner for regulatory affairs for the agency.

“The FDA will continue to exercise our full authority under law to take action on these new dietary ingredients, especially if they ignore the notification requirements, as part of our commitment to protecting the health of the American people.”

The FDA’s action arrived as the latest in a series of measures it has taken against dietary supplements containing kratom, 10 MARCH 2016 BEVNET MAGAZINE

BEER MERGER Victory and Southern Tier Tie the Knot

stemming from concerns regarding the toxicity of the botanical in internal organ systems. In February, 2014 the agency issued an import alert allowing the FDA to detain any kratom coming in from overseas. Later that year U.S. Marshals executed a seizure of more than 25,000 pounds (worth upwards of $5 million) of raw kratom material Rosefield Management, Inc. in Van Nuys, Calif.

Last year, Vivazen, a product similar in nature to RelaKzpro, reformulated its shot-format pain relief supplement to be kratom-free in response to the FDA’s sustained pressure.

Vivazen’s website states its new version is now manufactured under conditions that are in compliance with the FDA’s Current Good Manufacturing Practices.

Following the FDA’s suppression of the ingredient, a wave of negative press began surfacing around kratom and specifically Vivazen, which listed the ingredient on its label. In a news report aired in June, Birmingham’s WIAT called the product “addiction in a bottle.” Three months later a machete-wielding man robbed an Anniston, Ala. gas station, taking a half case of Vivazen with him in addition to the contents of the cash register. Online bulletin board Reddit has numerous posts of people chronicling their experiences with the drug.

Meanwhile, Vivazen sales rose dramatically, achieving a 1064.4 percent increase in dollar sales over the 52-week period dating from September 6, 2014 to September 5, 2015, when it reached $5.9 million according to Nielsen sales data.

Victory Brewing and Southern Tier Brewing will combine to form Artisanal Brewing Ventures (ABV), a privateequity backed holding company formed by Southern Tier founders Phineas and Sara DeMink and Ulysses Management LLC. Southern Tier had previously sold a majority stake to the New York-based family office in 2014.

Specific terms of the transaction were not disclosed, but sources familiar with Victory Brewing’s financials and industry multiples said the deal could be valued at more than $120 million.

Victory Brewing, which produced about 141,000 barrels in 2015, had revenues of about $50 million in 2015, according to co-founder Bill Covaleski. An investment deck sent to potential buyers last year also pegged the company’s anticipated 2015 EBITDA at $12.3 million.

Billed as a “new strategic framework,” the merger will provide Victory with “capital, security and vision for the future” and create the 15th largest craft brewing company in the U.S., according to a press release from Victory Brewing.

“Things are changing within our industry,” Covaleski told Brewbound. “We are not nervous about those changes but we are not going to accept that status quo is an acceptable way forward.”

Covaleski and co-founder Ron Barchet will continue to lead Victory and will hold board seats in the newly created Artisanal Brewing Ventures outfit. Six other stakeholders will fill out the remaining seats on the board, including Artisanal CEO John Coleman, Southern Tier’s Phineas and Sara DeMink, Ulysses Management’s Paul Barnett and Toby Rando, and industry consultant Bump Williams.

Combined, the two beer companies shipped more than 250,000 barrels in 2015 with a bulk of those sales concentrated in the Northeast.

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Bevscape OPEN AND CLOSED Golazo Shuts Down…

…but WheyUp Founder Returns

Golazo, a soccer-themed brand of energy and sports drinks, has closed its doors.

Founder and CEO Richard Tait said that despite continued growth of the brand in natural and conventional grocery channels as well as a loyal customer base, the company hadn’t reached profitability and was unable to secure the capital necessary to “take it to the next level.”

“It’s disappointing and sad, but I think we did give it our best shot at goal.” Tait said.

later added three varieties and introduced a line of coconut water-infused sports drinks.

Last year the company initiated a strategic pivot, repositioning the brand to be more inclusive of consumers with interests in range of athletic endeavors. Golazo also revamped its packaging to enhance visual cues about health and functionality and removed the soccer ball from its logo. In May, sought to further enhance its positioning as a better-for-you brand, and

Tait, the creator of popular board game Cranium, launched Golazo (which means “super goal” in Spanish) in 2010.

The company was backed by nearly $4 million in initial funding, including investment from Starbucks CEO Howard Schultz (also an investor in Cranium) and the Moretti brewing family, owners of the Inter Milan soccer club. Golazo debuted in January, 2012 as a single SKU energy drink, picking up distribution at a handful of small grocery chains in the Seattle area. Marketed as “natural sports fuel,” Golazo

reformulated most of its product line to be certified organic, promoting the change as “Putting the ‘O’ in Golazo.”

Despite the revised branding and promotion as a healthy alternative to competing brands, Tait acknowledged that Golazo continued to face an uphill battle in the sports and energy drink categories, each dominated by a handful of companies.

“We were competing concurrently in two of the largest, the most competitive categories in the beverage industry and with some of the best marketers in the world,” Tait said.

12 MARCH 2016 BEVNET MAGAZINE

A decade after he launched WheyUp, a first-to-market protein and energy drink hybrid, the brand’s founder, Erik Rothchild, is back with a revamped version of his original offering, called FitWhey. The beverage, which contains 20 grams of protein, 150 mg of caffeine and 90 calories per 16 oz. PET bottle, will launch in Orange, Berry and Grape flavors.

The birth of FitWhey coincides with the downfall of WheyUp, whose parent company, Shadow Beverages and Snacks, recently underwent bankruptcy. Shadow Beverages acquired WheyUp in 2011, a decision Rothchild says he made when he was “out of options” after struggling to raise capital for the company throughout the economic recession. In the years that followed, the acquisition did little to grow the brand beyond its home base in the Southwest, as WheyUp played third fiddle behind Shadow’s No Fear energy line and GNC line of sports drinks.

In the fall, knowing WheyUp was on its way out, Rothchild met with a buyer representing about 100 Arizona QuikTrip stores, where the original WheyUp brand had been a solid performer in the past. With the guaranteed distribution in place, Rothchild secured funding from friend Tim McGeehan to launch B-Fit Brands, the new company under which FitWhey resides.

FitWhey will have its first production run this weekend before landing on QuickTrip shelves in the coming weeks.

For all of his former company’s challenges, Rothchild says his belief in its product never wavered. He points to the competition as proof: while WheyUp struggled under the Shadow Beverages banner, larger companies like Monster, Rockstar and Starbucks found success in combining caffeine and protein.

“All of those beverages proved the concept,” Rothchild says.

“We lacked funding and later on the wrong company acquired it, but it was never about the product.”

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New Products The newest options for cooler and shelf

JUICE Bluewater Farms, a Massachusetts-based grower and bottler, has added a new 16 oz. size for its fresh cranberry juice. The package is available for all six varieties of Bluewater’s fresh juice offerings, including Fresh Pressed Cranberry, Cranberry Sweet Tea, and Cranberry Tangerine. Bluewater Farms cranberries are grown exclusively in southeastern Massachusetts. The juices are sold in major supermarkets, local grocers and restaurants in the Northeast, as well as specialty markets in the Midwest and Texas. The 16 oz. size has a suggested retail price of $2.79. For more information, please call Bluewater Farms at (508) 273-7358.

FreshBev LLC has launched RIPE Craft Juice, a line of cold-pressed, high-pressure processed juices. The line comes in five varieties: Whole Cranberry Apple, Cranberry, Cranberry Apple, Cranberry Unsweetened and Red Grapefruit. The juices are made with fruit sourced from Ocean Spray farmers as well as apples from producers in upstate New York. The products retail for $3.99 per 12 oz. bottle and are sold at select grocers, including H-E-B. For more information, please call FreshBev at (475) 227-3284. pu¯ rjus is a new line of USDA certified organic juices. Made in Austria, the line comes in three varieties: apple juice, beet juice and beet apple pear juice. The beverages contain two servings of fruits and vegetables per bottle and are vegan and gluten-free. Each is packaged in 16.9 oz. bottles and has a suggested retail price of $4.99. The juices are carried in the natural section of grocery stores. For more information, please call CAJ Food Products, Inc. at (888) 524-6882.

Jones Beverages International, a subsidiary of Jones Soda Co., has launched Lemoncocco. The noncarbonated beverage is flavored with Sicilian lemon extracts and coconut cream and lightly sweetened with cane sugar. It contains 90 calories per 12 oz. can and is dairy-free and gluten-free. It will be sold at retailers along the West Coast and has a suggested retail price of $1.69-1.89. For more information, please call Jones Beverages at (206) 624-3357.

14 MARCH 2016 BEVNET MAGAZINE

FUNCTIONAL DRINKS Premier Protein is adding two new flavor varieties, Bananas & Cream and Caramel, to its line of high protein shakes. The beverages contain 160 calories, 30 grams of protein, essential amino acids, 24 vitamins and minerals, and one gram of sugar per 11 oz. Tetra Pak carton. The products are low in fat, an excellent source of calcium, and contain no artificial colors. The new drinks will be available for distribution nationwide starting in June and line priced with current offerings. For more information, please call Premier Protein at (888) 836-8977.

ENERGY DRINKS PepsiCo has launched four new flavor varieties to its Mtn Dew Kickstart line: Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange. The beverages are made with fruit juice and caffeine. Each contains 60 calories per 12 oz. serving. Midnight Grape comes in a 16 oz. can and Blueberry Pomegranate, Blood Orange and Watermelon are packaged in 12 oz. cans. Prices vary by market. For more information, please call PepsiCo at (914) 253-2000.

Monster Beverage Corp. has extended its Java Monster line with Salted Caramel, a non-carbonated hybrid coffee and energy drink. The product is made with premium coffee, a cream blend, salted caramel flavor and the Monster Energy blend. Packaged in 15.5 oz. cans., the new product is the sixth in Java Monster line, joining Mean Bean, Loca Moca, Kona Blend, Vanilla Light, and Irish Blend. It is sold nationally. For more information, please call Monster at (800) 426-7367.

COFFEE JÙS by Julie has launched a new Probiotic Cold Brew Coffee. Available in original and vanilla flavors, the coffee is made with 1 billion CFUs of vegan probiotics. The product is available at JÙS

by Julie retail store locations and has a suggested retail price of $8 per 16 oz. bottle. For more information, please call JÙS by Julie at (347) 850-4587.

Probiotic drink maker GoodBelly has launched GoodBelly Protein Shakes. Infused with 15 grams of plant-based protein and 40 billion live and active probiotic cultures, the shakes are available in three flavors: Tropical Coconut, Green Power and Triple Berry. They are Non-GMO Project Verified, dairy-free, soy-free, vegan and kosher. They are available nationwide and have a suggested retail

price of $3.49 per 15.2 oz. bottle. For more information, please call GoodBelly at (303) 443-3631.

sweetened with organic cane sugar and containing 90 calories per bottle. The teas are available in select markets nationwide. Pure Leaf is also extending its Unsweetened Iced Tea line with two new varieties: Unsweetened Black Tea with Lemon and Unsweetened Green Tea. For more information, please call PepsiCo at (914) 253-2000.

TEA Steaz has expanded its iced tea line with two new varieties: Lightly Sweetened Jasmine Hibiscus and Lightly Sweetened Lemon Ginger. They are made with certified organic green tea and other natural ingredients and are lightly sweetened with organic cane sugar, all of which are sustainably sourced and Fair Trade Certified. The new teas are available at grocers and retailers nationwide and have a suggested retail price of $1.69 for a 16 oz. can. For more information, please call Steaz at (604) 685-8330.

Minta Beverages, Inc. has launched Tea in A Box, a line of organic flavored teas packaged in a bag-in-box format. The package is a horizontal container largely made of environmentally friendly unbleached cardboard that’s about the same size of a 6-pack of soda. The bag is made with a special spout that is designed to prevent drips and spills.

The line comes in six flavor varieties, including organic pure cane sugar-sweetened Peach Black Iced Tea, Lemon Black Iced Tea and Raspberry Black Iced Tea, each of which are 15 calories per serving, and Jasmine Green Iced Tea, Ginger Green Iced Tea and Mint Green Iced Tea, which are unsweetened and have zero calories. All Tea in A Box beverages are made of USDA certified organic, non-GMO, vegan and gluten-free ingredients.

The products have a 12-month shelf life and are sold in major natural food supermarkets and other food and beverage retailers. For more information, please call Minta at (323) 622-8633.

Pure Leaf Iced Tea, a product of The Pepsi Lipton Tea Partnership, has launched the Pure Leaf Tea House Collection, a super-premium line of organic tea leaves brewed with fruits and herbs. The line is available in three flavor varieties: Organic Black Tea with a hint of Sicilian Lemon & Honeysuckle, Organic Black Tea with a hint of Wild Blackberry & Sage, and Organic Green Tea with a hint of Fuji Apple & Ginger. USDA Organic and Rainforest Alliance Certified, Pure Leaf Tea House Collection is available in 14 oz. glass bottles, each

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15

New Products Liquid Supplements Focus Now Solutions has launched Focus7, a liquid supplement that contains six B-vitamins and seven other ingredients, including 100 mg of natural caffeine extracted from green coffee beans, that are intended to enhance focus. The product is glutenfree, sugar-free, calorie-free, and has no artificial colors or flavors. Focus7 is currently available in over 900 convenience stores in New England and New York. It has a suggested retail price of $2.99 for a 2 oz. shot. For more information, please call Focus Now Solutions at (203) 247-9038.

Living Essentials, LLC has launched a limitededition Extra Strength Cherry variety to its line of 5-hour Energy shots. The shot is packaged in a specially marked red, white and blue bottle, and five cents from the sale of each bottle will be donated to the Special Operations Warrior Foundation, a nonprofit organization that ensures funding for a full college education for the surviving sons and daughters of fallen military special operations forces who lose their lives in the line of duty. For more information, please call Living Essentials at (866) 960-1700.

WINE Champagne Charles Heidsieck, one of the most respected and rewarded Champagne houses, based in Reims, France, has released Charles Heidsieck Rosé Millésime 2006. A blend of 15 crus from the Montagne de Reims and Cote des Blancs, the 2006 is a blend of 63 percent Pinot Noir, 37 percent Chardonnay and 8 percent still red (Pinot Noir). The wine is imported through Folio Fine Wine Partners and is available nationwide in limited quantities, with approximately 250 6-bottle cases imported. For more information, please call Folio Fine Wine at (707) 256-2700.

VODKA Svedka Vodka has launched Svedka Cucumber Lime. Infused with cucumber and citrus flavors, the 70 proof vodka is available nationwide. It comes in 50 mL, 375 mL and 750 mL, 1 L and 1.75L bottle. The 750 mL size has a suggested retail price of $16.99. For more information, please call Svedka at (877) 766-2033.

Deep Eddy Vodka has launched a new peach-flavored variety. Deep Eddy Peach is made with all-natural 16 MARCH 2016 BEVNET MAGAZINE

flavors, including real peaches and Texas aquifer water. It is handcrafted in small batches at the brand’s distillery just outside Austin, Texas. Deep Eddy is available nationwide and has a suggested retail price of $19.99 for a 750 mL bottle. For more information, please call Heaven Hill Brands at (502) 337-1000.

Heaven Hill Brands has added a Cucumber Lime variety to its Burnett’s Flavored Vodka line. The spirits are are quadruple distilled, triple charcoal filtered and made with natural flavor. The 70 proof vodka has a suggested retail price of $10.99 for a 750 mL bottle and is sold nationally. For more information, please call Heaven Hill at (502) 413-0200.

WHISKEY Luxco has introduced its first Irish whiskey, The Quiet Man. Produced in partnership with Niche Drinks, it is the first Irish whiskey bottled in Derry, Ireland in more than 100 years. Distilled in traditional Irish whiskey pot stills matured in oak barrels and re-casked in first-fill bourbon casks, The Quiet Man is available in two varieties: The Quiet Man Traditional Blended Irish Whiskey and The Quiet Man 8-Year Single Malt Irish Whiskey, both bottled at 80 proof and sold in 750 mL bottles.

The Traditional Blended Irish Whiskey is aged four years. The spirits have a suggested retail price is $39.99 for the the blended variety and $49.99 for the single malt variety. For more information, please call Luxco at (314) 772-2626.

Tullamore D.E.W. Trilogy is a blend of three whiskeys and is three times distilled. The spirit is matured in three cask types of three unique woods. Aged for 15 years, Trilogy is matured first in bourbon barrels, followed by Oloroso Sherry butts and then finished in rum casks. The whiskey is a permanent addition to Tullamore D.E.W.’s range and has a suggested retail price of $79.99 for a 750 mL bottle. For more information, please call Magrino at (212) 957-3005.

The Jack Daniel’s Distillery has released Jack Daniel’s Single Barrel Rye, the third offering within its Single Barrel Collection and first new grain bill in 100 years. The expression is crafted using a unique 70 percent rye, 18 percent corn and 12 percent malted barley grain bill giving the whiskey a clean, sweet tone at the tip of the tongue with a more distinct and slightly shorter finish than other Single Barrel offerings, according to the distillery.

The whiskey also uses the same cave spring water from the Jack Daniel’s Hollow and proprietary yeast process that’s been used in the distillery’s 150-year-

old Tennessee Whiskey recipe. It is matured in a charred White American Oak barrel and 47 percent ABV. The whiskey is available nationwide and retails for $49.99 per 750 mL. For more information, please call Brown-Forman at (502) 585-1100.

OTHER SPIRITS Liquid Riot Bottling Company has added Fernet Michaud to its distilling portfolio. The 82 proof amaro is infused with 22 herbs and botanicals over the course of six days and is then aged for three months in Maine blueberry wine barrels. The product has a suggested retail price of $34.99 for a 750 mL bottle and is available for purchase at Liquid Riot and through Maine’s Agency Liquor stores. For more information, please call Liquid Riot at (207) 221-8889.

Sugarlands Distilling Company has added Peppermint and Root Beer flavor varieties to its line of moonshine offerings. Peppermint Moonshine is a 100 proof spirit while Root Beer bottled at 70 proof.

The products retail for $22 for a 750 mL glass jar.

They are distributed across the U.S. For more information, please call Sugarlands at (865) 325-1355.

Heaven Hill Brands has launched Christian Brothers Apple, the third flavor extension in the Christian Brothers Brandy family. The new product combines apple with Christian Brothers Brandy, which is distilled from premium grape varietals and aged in hand selected oak barrels.

The 70 proof spirit is available in in 50 mL, 375 mL and 750 mL sizes. The suggested retail price for a 750 mL size is $10.99. For more information, please call Heaven Hill Brands at (502) 337-1000.

Malibu has added a Strawberry Kiwi variety to its ready-to-drink cocktail portfolio. The beverages are packaged in in 200 mL cans and have a suggested retail price of $9.99 for a 4-pack or $2.50 for a single can. The product is sold nationally. For more information, please call Pernod Ricard USA at (212) 372-5400.

A. Hardy USA has introduced Fiorente Elderflower liqueur to the United States. The liqueur is vibrant in color and distinctively floral with hints of lemon, mint and honey. It has a low sugar content and can be blended with Prosecco, sparkling wines, or mixed into a variety of cocktails. Fiorente Elderflower liqueur is 20 percent ABV and is available nationwide. A 750 mL bottle retails for $24.99. For more information, please call A. Hardy USA at (847) 298-2358.

BEVNET MAGAZINE MARCH 2016

17

Channel Check

SPOTLIGHT CATEGORY

RTD Tea SOURCE: IRI, a Chicago-based market research firm (@iriworldwide)

What’s HOT & what’s NOT in stores now

52 Weeks through 1/24/16

Tea continues to be one of the fastest-growing categories in the mainstream beverage set, up nearly 10 percent over the past 52 weeks. A lot of this is being driven by Lipton Pure Leaf and Gold Peak, which has a strong presence in both chilled and ambient areas. Organic entry Honest Tea is up past $50 million and Sparkling Ice Tea is shows here at $14 million but its run rate should put it much higher as the year goes on. AriZona has shaken off its malaise somewhat, and, surprisingly, so has Snapple, up more than 7 percent. Innovation still rules the day, it seems.

Brand

Dollar Sales

Change vs. year earlier

AriZona

$676,214,464

1.58%

Lipton Pure Leaf

$556,611,904

32.10%

Lipton Brisk

$344,436,320

-2.44%

$323,574,112

8.53%

Gold Peak

$248,605,456

45.14%

Snapple

$223,823,136

7.45%

AriZona Arnold Palmer

$202,924,288

-4.13%

Diet Lipton

$193,024,944

-1.99%

Diet Snapple

$180,068,976

-0.91%

$63,527,280

-6.67%

Lipton

Peace Tea FUZE

$55,140,916

-11.75%

Honest Tea

$50,561,600

24.04%

Lipton Iced Tea

$45,852,784

373.38%

Tradewinds

$45,164,352

-4.67%

Private Label

$34,633,360

18.41%

Nestea

$24,540,232

-16.89%

Snapple Straight Up

$18,644,428

421.31%

Sparkline Ice Tea

$13,929,673

538.65%

Sweet Leaf

$13,922,400

-22.90%

Xing Tea

$13,370,688

-0.83%

TOPLINE CATEGORY VOLUME $33,497,479,756

4.8%

Energy Drinks

$11,761,506,304

10.85%

Bottled Juices

$7,059,662,848

2.52%

Tea/Coffee

$5,242,567,680

13.20%

Botled Water

$13,910,014,976

9.68%

Sports Drink Mix

$90,320,600

-0.02%

Beer

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 1/24/16

18 MARCH 2016 BEVNET MAGAZINE

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Channel Check ASEPTIC JUICE DRINKS Brand

Dollar Sales

Capri Sun

$438,617,408

Change vs. year earlier

Kool Aid Jammers

$231,082,192

11.19%

Hi C

$69,516,816

0.90%

Honest Kids

$50,628,120

25.72%

Apple & Eve Fruitables

$23,713,352

-15.05%

Jumex

$20,845,976

10.55%

Capri Sun Super V

$18,268,300

-22.45%

Private Label

-19.74%

$12,014,060

-18.14%

Goya

$8,725,618

19.13%

One

$7,078,434

-32.04%

ASEPTIC JUICES

CAFFEINE

Brand

Dollar Sales

Vita Coco

$188,414,736

Change vs. year earlier 17.51%

Juicy Juice

$59,723,940

-7.37%

Minute Maid

$57,556,812

-4.81%

Apple & Eve

$36,927,400

17.71%

Capri Sun

$35,355,480

0.89%

One

$25,126,962

0.09%

Zico

$19,344,614

12.73%

Private Label

$14,202,643

38.59%

Naked

$7,073,386

-25.73%

Coco Libre

$6,786,037

65.21%

WEIGHT CONTROL BEVERAGES Brand

Dollar Sales

Ensure

$361,267,584

Change vs. year earlier -3.01%

Muscle Milk

$285,465,632

4.83%

Pedia Sure

$219,246,560

-1.81%

Private Label

$210,784,720

6.34%

Ensure Plus

$152,464,896

-3.21%

Atkins

$136,752,352

18.49%

Boost

$113,004,072

18.67%

Body Fortrss Spr Advncd Why Prot

$105,820,280

-4.88%

Glucerna

$104,534,488

2.64%

Premier Protein

$98,447,024

93.51%

IMPORT BEER Brand Corona Extra

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Dollar Sales

Change vs. year earlier

$1,562,065,391

14.2%

Modelo Especial

$970,927,579

25.3%

Heineken

$730,735,140

1.9%

Dos Equis XX Lager Especial

$325,322,038

10.2%

Stella Artois Lager

$280,896,780

21.6%

Corona Light

$258,031,578

9.5%

Tecate

$148,629,536

-3.8%

Labatt Blue

$77,845,867

-0.9%

Pacifico

$77,759,180

5.8%

Labatt Blue Light

$72,025,927

1.5%

SOURCE: IRI, a Chicago-based market research firm

20 MARCH 2016 BEVNET MAGAZINE

CAPPUCCINO Brand

Dollar Sales

Starbucks Frappuccino

$1,012,268,416

Change vs. year earlier 18.66%

Starbucks Doubleshot

$536,234,112

30.89%

Starbucks

$65,120,568

-16.80%

Java Monster

$45,229,896

20.90%

Starbucks Frappuccino Light

$26,393,762

0.78%

Starbucks Doubleshot Light

$15,653,752

31.21%

ILLY Issimo

$11,909,618

50.86%

Nestle Skinny Cow

$9,336,433

806.59%

Rockstar Roasted

$6,767,082

52.17%

Gevalia Java Nut

$6,149,515

N/A

Brand

Dollar Sales $3,301,876,992

Soda · Tea · Functional · Mixers · Vodka Rum · Whiskey · Energy · Juice · Cider Enhanced Water · Beer · Cocktail · Liqueurs

• Customized Flavors • Organic · All Natural · WONF

SPORTS DRINKS

Gatorade Perform

• Your Custom Beverage Formulator •

Change vs. year earlier 3.72%

Powerade ION4

$795,108,352

4.13%

Gatorade Frost

$443,393,952

0.10%

Gatorade

$409,580,032

78.11%

Gatorade G2 Perform

$344,677,216

-10.01%

Gatorade Fierce

$307,240,544

56.50%

Powerade

$234,036,560

16.46%

Powerade Zero ION4

$203,182,672

6.27%

Gatorade G2

$55,856,760

29.90%

BodyArmor

$44,811,244

204.16%

TTB Approved · N&A · Kosher Proprietary Citrus Extracts

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ENERGY DRINKS Brand

Dollar Sales

Change vs. year earlier

Red Bull

$3,005,554,688

6.86%

Monster Energy

$1,494,223,872

11.66%

Red Bull Sugar Free

$666,686,528

6.10%

Monster Energy Zero Ultra

$451,955,200

22.10%

NOS

$415,861,696

14.85%

Java Monster

$324,472,448

15.26%

Monster Rehab

$319,496,832

4.11%

Monster Energy Lo Carb

$317,415,584

0.66%

Rockstar

$268,171,680

0.85%

Monster Mega Energy

$256,754,688

5.42%

DOMESTIC BEER Brand

Dollar Sales

Change vs. year earlier

Bud Light

$6,081,677,424

Coors Light

$2,419,545,244

0.5% 2.1%

Budweiser

$2,128,506,036

0.5%

Miller Lite

$2,037,497,523

3.8%

Michelob Ultra Light

$1,091,114,060

20.3%

Natural Light

$1,048,630,496

-2.3%

Busch Light

$867,652,771

0.3%

Busch

$625,729,290

-2.9%

Miller High Life

$459,071,489

-0.2%

Keystone Light

$445,169,348

-3.9%

(@iriworldwide) 52 Weeks through 1/24/16

BEVNET MAGAZINE MARCH 2016

21

Gerry’s Insights

By Gerry Khermouch

The recent flourishing of craft beer has certainly been a marvel – a few thousand already out there in the U.S., hundreds more on the way. We certainly must live in the best place at the best time ever to be a beer lover. May most of these creative brewers find a way to thrive amid the mounting clutter!

Inevitably, the trend has prompted analogies on the non-alcoholic beverage side from marketers who would like to ride in craft beer’s draft, positioning themselves as similarly artisanal and distinctive, and implicitly on the brink of a similar explosion into broad appeal. It’s a fertile metaphor, and its appeal is obvious to marketers hoping their arduous slog will pay off. After all, a couple of decades ago even the most ardent of us craft beer advocates didn’t expect the segment to ever hit a double-digit share of consumption. Still, much as I’m rooting for many of these companies, I think in some cases the comparison is misplaced and likely to lead to unrealistic expectations. And it’s probably also worth remembering that the phrase craft itself carries all kinds of issues related to scale and authenticity.

One of the most logical analogies to craft beer is craft soda. Like craft beer, these are often made in (relatively) small batches, using higher-quality ingredients in richer amounts, with a more assertive or nuanced flavor profile and a fair amount of personality in the branding.

(Who wouldn’t want to order a Thunder Beast Root Beer?) Just like craft beer not long ago, they comprise a tiny slice of total industry volume but – so the thinking goes – are due to ignite any time now as consumers move beyond high-fructose corn syrup and artificial sweeteners and seek to refresh palates that have grown tired of colas, just as craft beer drinkers grew exhausted with the pallid lagers of the industrial brewers. Yes, craft sodas often use fancy glass bottles and, in some cases, as with brands like Bruce Cost Ginger Ale, Joia and Dry Sparkling, offer pretty sophisticated, culinary recipes that move well beyond classic CSD terrain.

But I think the analogy breaks down on several fronts. Unlike the infinite variety of effects that can be achieved through the 22 MARCH 2016 BEVNET MAGAZINE

Can Craft Compel More than Beer manipulation of yeast, barley and hops, there are only so many ways to differentiate sodas. Their sweet profiles also serve to make them not very sessionable, and as non-alcoholic items they have a narrower role as a social lubricant. Nor are many brands produced at quaint microbreweries with bearded guys sloshing around in rubber boots; usually, they employ outside copackers that are pretty industrial. That doesn’t mean that many of these aren’t great products, or that the category doesn’t have plenty of room to grow. I’m just not convinced craft soda holds the explosive potential of craft beer.

So where do I see the analogies playing out better among ready-to-drink beverages? Kombucha, for one. Like craft beer, this fermented tea category is blessed with a near infinite diversity of approaches and flavor profiles, on both the alcoholic and non-alcoholic sides. Kombucha is fairly sessionable, and serves as a great palette for the artistic incorporation of new ingredients, much in the way American craft brewers haven’t hesitated to break with European strictures on what’s appropriate to a particular historical style. It has a thriving subculture of homebrew enthusiasts who trade all-important bacterial “mothers” among themselves, and is developing into an on-premise play, holding tap handles in progressive bars and restaurants. Not least, just about all the kombucha players insist on making it themselves, creating an added layer of intrigue and authenticity and offering the kind of taproom atmosphere that has proved so potent a marketing tool for craft beer companies. Though it faces undeniable challenges in scaling up, maybe kombucha is due to break out as a bona fide craft category.

That broad product variety and sense of place may translate to other categories.

Many of the new generation of fresh-juice producers are insisting on controlling all aspects of production (sometimes even performing high-pressure processing themselves) and also recognizing that there is a fair amount of consumer fascination with the process, watching fresh produce come in on one side of the building and delicious, cold-pressed juices exit at the other. They’re varying their palettes

beyond fruits and vegetables, launching lines with nutmilks and other ingredients that can serve other occasions. Daily Greens, for example, is building out its East Austin headquarters plant to include a lot of these touches; with fellow tenants the Austin Eastciders hard-cidery, the complex may become a foodie destination that serves as a totem of authenticity and craftsmanship for the brand.

Cold-brewed coffee seems to benefit from some of the same attributes as craft beer: a process that is full of intrigue, with a good sourcing story, exacting processes that appeal to the food-geek nature of some consumers, and vibrant on-premise opportunities. And beyond kombucha, I’d love to see iced tea as a whole get to that point, given the slate for creativity and storied tradition that the segment represents, though so far most entries tend toward fairly one-dimensional, overly sweetened recipes.

A broader question is what does craft represent? Even within beer, there has been a divide between brands perceived as authentically craft and those from larger brewers that are derided as “crafty.” The phrase also has become a target of the class-action bar, as witnessed in litigation involving the craft positioning of brands like Coors’ Blue Moon Beer. The designation may ultimately prove risky for boutique soda brands manufactured in copacking plants and also for the faux craft products being launched by the likes of Coke and Pepsi. This was highlighted to me, in an amusing way, at the time Pepsi launched Caleb’s Kola. The company posted a video on the new brand’s website that showed the purported creators of the soda gabbing in a rather tenement-y setting far removed from the grassy precincts of Pepsi’s suburban New York digs. In a non sequitur well into the video, one of the guys interrupted his brainstorming to quickly note that both were employees of Pepsi. It was a clunky bit of disclosure that illustrated just how gnarly this whole “craft” thing gets once big companies get involved.

Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.

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GONZO FOR GRAPEFRUIT Citrus Flavors Are Soaring For IPAs

By Chris Furnari

24 MARCH 2016 BEVNET MAGAZINE

About two and a half hours north of Miami, there’s a small brewery where every beer on tap is made with citrus.

Calling itself a “grove to glass craft beer project,” Orchid Island Brewery views itself as the Floridian equivalent of a Belgian farmhouse brewery. The company pays homage to Florida’s rich history of citrus growers by sourcing grapefruit, oranges and other citrus fruits from local growers.

“I fell in love with the idea of utilizing local resources to make a beer truly related to where we come from,” said founder Alden Bing.

The area where Bing has established his grove to glass brewing operation is known as the Indian River Citrus District, a 200-mile strip of land recognized for supplying about 75 percent of Florida’s grapefruit crop.

And while the brewery’s proximity to citrus fruits has inspired hop-forward creations like Star Ruby Imperial IPA and East Coast Ruby IPA, Bing is far from the only

U.S. craft brewer trying to brew with tropical fruit.

Ever since witnessing Ballast Point’s successful nationwide rollout of a Grapefruit Sculpin IPA variant last year – Sculpin IPA and Grapefruit Sculpin IPA accounted for a majority of the company’s sales in 2015 – a bevy of brewers have started adding grapefruit, tangerine and mango adjuncts to their beer.

An incomplete list of brands compiled by market research firm IRI Worldwide tallied 20 “citrus fruit” IPAs accounting for more than $7.7 million of sales at U.S. supermarkets during the 52-week period ending Jan. 24.

But that list doesn’t begin to capture just how widespread citrus infusions have

26 MARCH 2016 BEVNET MAGAZINE

become. It also doesn’t include market entries from three of the largest craft breweries in the country – Boston Beer, Sierra Nevada and New Belgium.

Boston Beer is the largest craft player to jump on the trend, launching its Rebel Grapefruit IPA – which founder and chairman Jim Koch described as “the perfect marriage of citrus and bitterness” – nationwide in February.

New Belgium, meanwhile, the country’s fourth-largest craft brewery, released its new year-round Citradelic Tangerine IPA, made with Tangerine zest, in early January.

“You know when Sam Adams is reacting, it’s got everyone’s attention,” said Harpoon founder Dan Kenary. Harpoon itself will replace its summer seasonal

kolsch with a fruit-forward pale of its own this year: “Camp Wannamango.” And that’s after brewing up an earlier citrus hit with its wheat-based, Grapefruit-infused UFO, Big Squeeze Shandy.

For its part, Sierra Nevada launched a Tropical IPA spring seasonal that isn’t actually brewed with any fruit but derives flavors of mango, papaya and bitter orange from Citra, Mosaic and El Dorado hop additions.

Then there’s a parade of regional players: Abita, Magic Hat, Green Flash, Boulevard, Heavy Seas, Schlafly, Victory, Uinta, Starr Hill and many others have made forays of their own, layering flavors of grapefruit, tangerine, mango, and passion fruit on top of hops bred specifically to showcase citrus flavors and aromas.

“The genesis of this, in my opinion, are three really specific hop varieties – Amarillo, Citra and Galaxy,” said Robbie O’Cain, brewmaster at Virginia’s Starr Hill Brewery, which will begin shipping a grapefruit session IPA in May. “Before we ever started adding fruit, these three varieties gave this citrus quality to beer. Now we can use actual citrus to create another layer of complexity.”

In interviews with eight U.S. craft brewers, the idea of enhancing or punching up bitter hop characteristics with citrus fruit – most commonly zest, peels and purees – emerged as the resounding rationale for the surge in fruit-forward IPAs hitting the market.

“Tropical and citrus fruit makes a lot of sense because you are already getting a lot of the flavor and aromas from these Australian and New Zealand hops that people are in love with right now,” said Jeremy Danner, an ambassador brewer with Boulevard Brewing.

But there’s also a more scientific explanation for why so many brewers are trying to marry citrus fruits and Citra hops: they carry many of the same taste and aroma compounds.

Since launching Orchid Island Brewery last September, Bing has spent countless hours studying the relationship between the hops and citrus. But he’s not the only one: in his quest to understand the best methods for incorporating citrus fruits into his beer, Bing discovered a 2010 research study published in the Journal of the Institute of Brewing.

Produced by a group of Japanese brewers, scientists, and experts in molecular biology with Sapporo Breweries Ltd., the 10-page report – The Contribution of Geraniol Metabolism to the Citrus Flavour of Beer – explores the parallels between hop oils and those found in citrus fruits.

The findings were hardly surprising. Of the six hop varieties tested, the researchers found that Citra hops – a popular hop variety being used by many U.S. brewers – contained the highest levels of geraniol, one of the primary compounds (along with citronellol and linalool) contributing to citrus flavors in beer Not coincidentally, many of those oil compounds and others that are found in

open to mixing and matching. If you are into cocktails, you are definitely into lots of different flavors. I think that some of these products are a way to get at these cocktail drinkers and pull them back into the beer world.”

And the perfect way to accomplish that, at least many brewers’ eyes, is by offering something familiar.

Brian Thiel, the co-founder of Ghostfish Brewing in Seattle, feels that the small addition of grapefruit peel to his company’s top-selling Grapefruit IPA gives the product broader consumer appeal.

“The citrus flavor profile appeals to people who really like really like the aromatics of an IPA but don’t gravitate toward the

hops also occur in grapefruit and a variety of citrus fruits.

Scientific findings notwithstanding, there seems to be a more practical pursuit at play: even their subcategory’s rapid growth won’t offset the decline of the big brewers, so ultimately, craft brewers need to recognize they need to reel consumers back into the beer category. Since 2000, beer has steadily lost share to a spirits segment that has grown to more than 35 percent of total alcohol sales.

“You look at a bar, and there is a bunch of cocktailing going on,” said Kenary. “The younger consumer is really

harsh, danky bitterness of hops,” he said.

Boulevard’s Danner echoed those words, saying “you can get the benefits of fruity hops without having a beer that is over-bitter.”

It’s far too early to tell if a fruit-forward flavor profile can help craft brewers reach more mainstream drinkers, but Bing is certainly optimistic, and for now, the numbers seem to reflect it.

“There are a lot of different adjuncts being used in beer right now,” he said, “and it seems to me that citrus is an ingredient outside of the traditional four ingredients that can stand the test of time.”

BEVNET MAGAZINE MARCH 2016

27

GRASSY GOODNESS Health Benefits Make Matcha a Force

by Ray Latif

cited the “uniquely synergistic dose of L-Theanine [an amino Traditionally made from shade-grown green tea, matcha is havacid known for its calming effects] and caffeine” as “the best ing its moment in the sun. testament to why Matcha is winning new fans daily.”

A nutrient-packed powder, matcha, whose history is steeped While sales are growing fastest in the natural and speciality in centuries-old, intricate Japanese tea ceremonies, is creretail channel, Jim Hoagland, the COO of Ito En North ated using green tea leaves that are de-veined, dried and America, said that mainstream grocers are chomping at ground up. Unlike most brewed tea, matcha is wholly the bit to carry matcha. Sage Group founder Brian ingested and said to provide a higher concentration Keating noted in the report that “virtually every of antioxidants, fiber and vitamins. It’s also valued distribution channel and product type is expefor a coveted umami flavor and moderate cafriencing growth and matcha is now among feine content. the leading teas in terms of growth, Among today’s health-focused consumdemand and popularity.” ers, matcha is surging in demand, and “If you’re considering getting inbeverage companies are responding volved with Matcha, your moment with new matcha-infused products, is right now,” Keating said. “In 20 including juices, teas and sodas. years of analyzing the tea indusOthers are leading with matcha as try it is clear matcha is not a the primary ingredient. passing fad, but a major trend While ready-to-drink mat“For the masses, matcha is an with long term viability.” cha beverages are growing through the offer of conacquired flavor; it has a strong A LONG ROAD TO venience and immediate chlorophyll and 'grassy' taste profile.

POPULARITY refreshment, matcha is also Many of the consumers of traditional But matcha has been growing in its original, matcha are consuming it for the around for years, and powdered format. There function [including] superior companies have introare a rising number of antioxidant flavonoids and duced products ranging consumers who buy L-Theanine levels.” from matcha lattes to packaged matcha powder more traditional ceremofor at-home preparation, Cort Bucher, Co-Founder, Jade Monk nial blends. So what lit the often supplanting morning match for matcha to enjoy coffee for morning matcha, this moment, and to allow it and suppliers are also comto become such a growing part ing up with formats that allow of the powdered drink universe? for easier on-the-go preparation.

How did its popularity grow?

Not just startups but established Brand owners ascribe much of it to companies, including The Republic of the healthy aura of the product aligning Tea, Japanese tea giant Ito En, and Starwith consumer needs as allowing the prodbucks-owned Teavana have consistently added uct to overcome its challenging taste. new matcha powder offerings to their portfolios.

“For the masses, matcha is an acquired flavor; it has a According to 2015 report published by Sage Group, a strong chlorophyll and ‘grassy’ taste profile,” said Cort Bucher, research firm focused on the business of specialty tea, U.S. retail the co-founder of Jade Monk, a producer of matcha drinks and sales of matcha powder rose by 55 percent in 2014. The report

28 MARCH 2016 BEVNET MAGAZINE

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America launched Matcha To Go, a line of individual packets conpowders. “Many of the consumers of traditional matcha are taining 4 grams of matcha. Sold in packs of 10, they’re designed to consuming it for the function [including] superior antioxidant be mixed with 6-8 oz. of hot water or 16 oz. of cold water. flavonoids and L-Theanine levels.”

Last year, Teavana introduced its Matcha Singles line, which Hoagland concurs. Ito En’s Matcha Love, a brand promoted are made with USDA Certified Organic Imperial Grade matas “a modern take on an ancient ritual” markets several RTD cha. Teavana promotes the instant brew packs – which can be beverages and a line of powders, including four “ceremonial blended with hot or cold water – as giving consumers the option grade” products ranging from light- to full-bodied, as well as a to “live brighter with our mix & serve matcha by your side.” culinary matcha that is designed for cooking. Hoagland beMeanwhile, The Republic lieves that matcha’s functional of Tea is attempting to take benefits, first and foremost, are advantage of both the growpropelling sales of ceremonial ing demand for matcha and grade powders. sustained consumer interest “For the powders, it really is in cleanses with a new addriven by the fact that matcha dition to its U-Matcha line. is so nutrient-dense and has so Blending the tea powder with many health benefits,” Hoaactivated bamboo charcoal, Ugland said, adding that sales of Matcha Charcoal is designed Matcha Love powders grew by to “cleanse the digestive system triple-digits in 2015, after a slow by binding to and removing buildup over a period of years. toxins from our body,” accordWhile “there’s still an enormous ing to the company. amount of education that’s Derek Pippin, Co-Founder, Jade Monk As more matcha products going on,” it’s become easier to come to market, Hoagland reach and convert new consumbelieves that the competition for share ers by sharing research studies that demonwill be dependent on brand recognistrate the benefits of matcha, he said. tion. Ito En has invested in marketing “It started with people who are aficioinitiatives on social media as well as nados, and it continues to grow and grow sampling events, all of which is imporand grow,” he said. tant for building education of matcha, Aiding that growth in some cases is and, most importantly, expanding the addition of sugar or other flavors to awareness of Matcha Love. help consumers meet the product in the “It starts with the brand,” Hoagland middle; both Ito En and Jade Monk have said. “There’s a lot of matcha powders sweeter matcha-based drinks, and play that are out there. It’s a little bit intimidatwith flavor varieties as well. ing for consumers and that’s why we really created the Matcha Love brand, to make BRAND BUILDING matcha more accessible. We tried to make Now that matcha is becoming much it easier for consumers to, number one, more mainstream, companies can focus understand what ceremonial grade matcha on brand building. is, and then what the differences are and Jade Monk co-founder Derek Pippin what best fits their usage occasion.” said that, with new articles and reports Ito En is also leaning on longstanding on matcha appearing on a regular basis, relationships and marketing collaborathe company has been able to reduce tions with key retailers to enhance Mattime spent on educating consumers. As a cha Love’s shelf presence and marketing result, the company can focus on innovaefforts. Hoagland specifically praised nattion and branding, creating new delivery ural grocer Sprouts, which has employed forms for matcha, including added flavor social media, point-of-sale vehicles and its newsletter to educate varieties and single-serve “stick packs.” That’s also opening up its customer base about matcha. Hoagland sees the initiatives as new channel opportunities. driving interest for matcha beyond the natural channel, some“As matcha continues growing in popularity, our product line thing Ito En saw firsthand at the 2016 Winter Fancy Food Show. has garnered interest from mainstream grocery and mass retail“A significant number of mainstream retailers came by [our ers alike,” Pippin said, adding that lightly sweetening his prodbooth] asking about matcha, really trying to get educated about ucts has helped to broaden brand appeal. matcha, recognizing their consumers were looking for healthier Jade Monk is not the only company that sees growing opportuoptions and specifically looking for matcha,” Hoagland said. nity in single-serve offerings. In 2014, premium tea supplier Aiya

As matcha continues growing in popularity, our product line has garnered interest from mainstream grocery and mass retailers alike.

30 MARCH 2016 BEVNET MAGAZINE

Brand News

Powdered Beverages

E-hydrate, the maker of natural “Protein onthe-go” hydration drink mixes and energy gels, launched its first national advertising campaign. The company also recently sponsored Nascar driver Derrick Cope ahead of the NASCAR Xfinity Series race. E-hydrate products can be found at Target stores nationwide.

KonaRed has launched the first of three new performance powder formulas based on the functionality of its signature ingredient, coffee fruit. Delivered in stick pack form, the formulas include non-GMO, high performance patented ingredients that are focused on the functionalities of Energy, Brain Health and Immunity. The product launched in Hawaii and online at www.konared.com.

Premama is the first nationwide line of natural powdered drink mixes formulated to support the nutritional needs of expecting and new moms. In 2015 the company completed a $1 million Series A round of financing, closing with an additional $400,000 to raise $1.4 million total in capital. The raise was led by early stage investment specialists Cherrystone Angel Group. Premama can be found at Target stores nationwide.

SOS, a fast-acting electrolyte replacement and hydration drink mix designed to combat dehydration, recently introduced a mango-flavored “Recovery Hydration” formula. In sleek metallic black packaging, the company says the new recovery specific hydration is as effective as an IV drop. The new offering contains electrolytes, no artificial additives and utilizes natural cane sugar with only 10 calories per stick.

Nuun has reformulated it’s Active and En-

ergy lines using all plant-based ingredients.

The company says the performance of the product has been improved with the addition of non-GMO sourced dextrose and it is now certified Vegan, Gluten Free, Soy + Dairy Free, and clean. Both lines can be found at sports specialty retailers, as well as natural foods retailers. There are ten tablets per tube and the retail price is $6.99.

TracHealth has rebranded as Mocu, an Aztec

word meaning “to change” or “to transform”.

The company’s three-SKU line of Chia Drink Mixes are 100 percent USDA-certified organic, kosher, gluten free, and sugar free. Mocu’s Kombucha Drink Mixes are non-GMO, gluten32 MARCH 2016 BEVNET MAGAZINE

free, sugar free and contain 8 calories perserving.

Both lines are boosted with added probiotics.

Wyler’s Light has reformulated its line of low calorie drink mixes to remove aspartame.

The company has also launched a new flavor - Blueberry Lemonade - and reinvigorated its packaging with new graphics.

Celsius partnered with multi-platinum recording artist Flo Rida for the launch of Flo Fusion’s pre-workout, on-the-go powder sticks. Available in Berry and Orange flavors, the product’s formula contains the same attributes and benefits as Celsius’ ready-todrink cans. The powder sticks debuted at Vitamin Shoppe stores nationwide.

Drip Drop, a rehydration powder for all ages, is now available in Rite Aid stores nationwide. The Natural Berry flavored powdered packets can be found in the Baby Aisle of the retailer. Each box contains eight 8 oz. servings that are mixed with water.

Treehouse Chocolate’s single serve drink-

ing chocolates will soon be available in bulk.

The company has also added a new flavor based on a classic Mexican drinking chocolate recipe. The brand is currently distributed via Crown Pacific Foods in Washington and self-distributed in all other regions.

Stur, an all natural water enhancer, recently launched its Naturally Skinny line containing Saffron Extract and one gram of fiber per serving designed to naturally curb consumers’ appetite. Stur-Skinny is already inn distribution nationwide, including at Kroger, Ahold and Food Lion, among other grocers.

Ultima Replenisher has launched a new and improved Lemonade flavor made with natural lemons and six balanced electrolytes, plus support minerals for rapid hydration. Ultima has no sugar or artificial ingredients, uses plant-based colors and is vegan. The brand is available in five fruit flavors.

Eboost has launched a Green Juice in a packet form, containing three servings of green vegetables per packet. The new line is allergen and gluten free, non-GMO, and contains no artificial, colors, sweeteners or added sugars.

15-packs are available for purchase on eboost. com for $39.99.

HOW HIGH FOR HINT?

By Neil Martinez-Belkin

Even after a decade in the beverage business Kara Goldin still hasn’t mastered the art of the hard sell.

“We’re probably the only beverage company that encourages people to drink tap water,” the Hint Water founder and CEO says with a laugh. “Whenever somebody says ‘I like plain water, why should I drink your product?’ I’m like, “I don’t know, you probably shouldn’t.”

When Goldin launched Hint in 2005, her brand wasn’t aimed at the H2O-inclined as much as it was positioned towards people like herself, who found water boring and whose efforts to drink more of it didn’t come easy. Just a few years earlier Goldin had a Diet Coke habit that consisted of more than 10 cans a day, and it was wreaking havoc on her.

34 MARCH 2016 BEVNET MAGAZINE

“I was 45 pounds overweight, I had terrible acne, zero energy,” she says.

Goldin’s personal awakening saw her ditch the diet soda for water, which she flavored with fruit at home to combat her aversion.

“After I stopped drinking diet soda and started drinking water I lost 40 pounds in three months. My acne was gone. All of a sudden I had energy.” And a business.

Her realization that no such beverage existed in the marketplace would become the inspiration behind Hint, a beverage brand whose aspirations for its consumers went beyond simply selling unsweetened, lightly flavored waters to becoming a voice in a much larger conversation surrounding the United States’ obesity epidemic and Americans’ pursuit of healthier beverage offerings.

Brand

Dollar Sales

Change vs. year earlier

Private Label

$2,257,344,768

12.23%

Dasani

$1,060,701,312

8.14%

Aquafina

$1,030,419,776

10.11%

Nestle Pure Life

$912,760,960

0.81%

Glaceau Smart Water

$794,695,424

19.08%

Poland Spring

$637,526,528

9.40%

Glaceau Vitamin Water

$485,356,640

3.73%

Deer Park

$435,055,520

5.36%

Ozarka

$364,824,960

5.04%

$311,140,096

18.82%

Fiji Ice Mountain

$248,071,216

5.98%

Zephyrhills

$239,308,176

4.33%

Arrowhead

$235,661,360

-1.82%

Propel Zero

$189,853,232

10.63%

Glaceau Vitamin Water Zero

$188,733,152

-3.22%

Niagara

$141,391,104

8.21%

Crystal Geyser

$133,266,744

13.36%

Capri Sun Roarin’ Waters

$103,683,384

-2.67%

Evian

$99,018,208

4.30%

Sobe Life Water

$96,646,496

-24.83%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 11/29/15

Ten years later and Hint remains at the forefront of the category it pioneered. The company recently eclipsed $70 million in annual sales and can be found at more than 35,000 retailers across the country. It lists Grammy-award winning singer and songwriter John Legend as an investor. It’s been an active partner in First Lady Michelle Obama’s “Drink Up” initiative.

Still, amidst all that good, there’s the sense of unfulfilled potential, as artificially sweetened sparkling waters like Sparkling Ice and even unsweetened essence waters of the carbonated variety like LaCroix have experienced the vaunted “hockey stick” type of accelerated growth that’s evaded Hint. Which leads to the question: what’s the ultimate value of leading the unsweetened, non carbonated, flavored essence water category? Hint’s mantra has always been “Drink water, not sugar.” But should it have been more specific?

Until recently Hint’s story had been one of steady, incremental growth, powered as much by Goldin’s story and force of will than its sales or consumer demand. Hint’s biggest successes have come by way of forward-thinking plays from the company, from its measured approach to raising capital on a small, need-tospend basis to the buildout of a dynamic multi-channel distribution network that’s gone beyond natural, specialty and organic grocers into foodservice and online. The company’s established a strong presence in its hometown tech community, building a corporate customer list that includes the likes of Google, Yahoo, Twitter, Facebook and LinkedIn. In 2014 Hint inked a deal with Foodbuy, the largest foodservice operator in the country, to expand its footprint into hospitals and college campuses.

The launch of Hint’s direct-to-consumer e-commerce platform

36 MARCH 2016 BEVNET MAGAZINE

that same year proved to be a turning point for the company. The company’s big bet on consumers wanting to buy their products online paid off, as Goldin estimated in August of 2015 that online sales would account for 40 percent of the company’s overall revenue.

Goldin credits Hint’s recent acceleration to consumers finally starting to catch up to a product that was ahead of its time. She’s not alone. Reached via e-mail Jerry Reda, the COO of longtime New York City Hint distributor Big Geyser said the brand is now “going mainstream.” Ken Sadowsky, a beverage industry heavyweight who’s earned his “Beverage Whisperer” moniker from his early involvement with brands like Snapple and Vitaminwater, and who invested in Hint on behalf of Brussels-based investment company Verlinvest, echoed a similar sentiment.

“Just by the nature of the product’s composition this is a brand that was poised to turn a corner,” Sadowsky says. “On top of that, then they have established all these other branches that will further accelerate the growth organically.”

For Carol Dollard, founder of Agua Brands, the recent launch of her company’s “Fruit Essence” line marks her second go-around in the flavored, still, unsweetened segment. The former chief operating officer at Glaceau, Dollard’s experience in the space actually predates Hint’s with Fruitwater, a like-minded product that saw several re-toolings before its eventual discontinuation.

Dollard says despite showing signs of promise with a loyal following, Fruitwater had the unfortunate predicament of playing second fiddle to Vitaminwater as that brand exploded, which led to the company growing disinterested in allocating its resources towards pushing the product. But times have changed.

“Ten years ago it was revolutionary to have a product like this with no sugar,” Dollard says. “Now people want water, but they still want flavor.”

The launch of Agua Fruit Essence as “Hydration for the water-bored” shows that while consumers are catching up to Hint, the competition is in pursuit. And while there’s no denying that Hint has held off all challengers to date, the Goldins have been nimble enough to know its number one spot in a small slice

of the bottled water category won’t be enough to make Hint the billion dollar brand Goldin aspires it to be.

The 2011 launch of Hint Fizz saw the brand’s foray into the sparkling segment, where consumers have been more receptive to unsweetened offerings. Its most recent innovation has been the 2015 launch of Hint Kick, a caffeinated line extension that came out of the brands’ stronghold in Silicon Valley, where its tech types were requesting a Hint-driven alternative to chemical-laden energy drinks.

Whether Hint’s “hockey stick” is on the horizon remains to be seen but all indications suggest the company’s in the right places at

KARA GOLDIN

|

FOUNDER & CEO, HINT WATER

the right time. Global market data and research firm Mintel recently reported that innovations in flavor are driving the success of the bottled water category, which is projected to see rapid growth of 34.7 percent through 2020. Meanwhile Euromonitor’s Virginia Lee has identified caffeinated waters as a “white space opportunity in the small but rapidly growing functional bottled water category.”

“Bottled water brands benefit from overarching consumer trend toward more healthful, better-for-you alternatives to unnatural and high-sugar drinks. This has spurred sales growth of bottled water with even greater projected growth over the next five years,” said Mintel beverage analyst Elizabeth Sisel. “In the coming years consumers will likely put even greater value on no artificial ingredients in bottled water. To capitalize on this trend, brands should emphasize free-from claims on packaging as they release new flavors and functions in order to engage the market’s most active consumers.”

Which is exactly what Hint’s been doing. So after years of waiting for consumers to catch up, Hint’s begun to chase some down.

“For a lot of our consumers Hint has been the first step in their journey to get healthy,” Goldin adds. “Our plan is to continue to follow this consumer and figure out where we need to be to help them live this healthier lifestyle.”

BEVNET MAGAZINE MARCH 2016

37

Brand News

Bottled Water

Essentia, the first ionized alkaline bottled

water offered in the United States, added a new 700 mL sports cap bottle to its lineup at the top of the year. The company’s DSD network continues to expand, most recently expanding its presence on the east coast and southwest through Honickman Group and Hensley Beverage Company, respectively.

Selters, a 1000-year-old naturally carbonated sparkling water comes from the Taunus Mountains in the center of Germany. This German icon, available in 27 countries, is a leading brand in its homeland. Enriched with naturally occuring magnesium and calcium, Selters mineral water has a unique and pure taste and is lightly bubbled. Selters comes in an elegant signature bottle available in glass or PET, BPA free.

Volvic Natural Spring Water emerges from a pristine volcanic ecosystem located in the center of France in the Auvergne National Park. The water travels through six layers of volcanic rocks that contribute to its unique natural mineral composition. The brand recently ramped up its marketing efforts in the U.S. markets, specifically focusing on buildings its presence in New York, Chicago, San Francisco, Miami, Washington D.C. and Los Angeles.

ed its presence into the Caribbean market, in locations that include Puerto Rico, Barbados, Bahamas and Panama and is planning on entering Mexico later this year.

Fred Water is launching its portable water

flask in food-grade 18/8 stainless steel. For consumers who want to reduce their environmental footprint, Fred Water began offering its PET product empty last year and then in limited supply began doing so in a more permanent and durable material. This year the company will begin wholesaling its steel water flasks.

In less than 10 months of sales, CORE Hydration grew its retail distribution footprint to more than 20,000 retailers nationwide, including Kroger, Safeway and 7-Eleven locations in 2015, according to the company.

CORE’s premier independent distribution network includes industry leaders Big Geyser, Polar Beverages, Honickman/Canada Dry, Haralambos Beverage Company, Kalil, and John Lenore & Company. CORE Hydration SKUs include a proprietary 24 oz. sports cap bottle as well as 30 oz. and 20 oz. wide-mouth bottles. Recently the company launched its first line extension, CORE Organic, a certified organic, 5 calorie per serving beverage with antioxidants.

EarthWater, a manufacturer of high alkaline

Britewater has revamped its label, shift-

ing away from the brand’s retro, southern California-influenced image. With a fresh new look, Britewater is looking to gain momentum in 2016 as a leading natural energy water. The brand is currently distributed by Nature’s Best, KeHE, Sysco Foods, Albertsons and Vons in Southern California.

mineral infused beverages under the brand FulHum, has announced the introduction of high pressure pasteurization (HPP) to ensure the cleanest and purest form of the USDA-certified organic beverage for natural hydration, replenishment and recovery. FulHum has zero colors, calories, chemicals or carbohydrates and is non-GMO.

sourced from a protected natural preserve in New Zealand. Naturally mineral rich, True Zealand provides 100 percent pure spring water that does not require chemical or mechanical purification.The brand is currently distributed through UNFI, KeHE and DPI and can be found available at leading airports.

Smartwater, a premium line of zero calorie, vapor distilled water that contains electrolytes for taste, recently launched smartwater sparkling, a carbonated line extension. In November the product debuted in New York City, Los Angeles and Miami and is now making its way across the country. Additional packages and sizes will also soon be available.

Sourced 2,500 feet below the Earth’s surface,

Green Sheep Water, an eco-friendly al-

FRESH Water contains a 7.9 pH level with

ternative to bottled waters in plastic, glass, and cartons, is rolling out updated graphics to its packaging this year. Currently available in over 100 Chicagoland locations, the

True Zealand is a premium spring water

an ideal composition of minerals and electrolytes to provide the optimum hydrate for the human body. The company recently expand38 MARCH 2016 BEVNET MAGAZINE

Brand News brand is actively expanding its retail footprint throughout the Midwest region.

WANU, short for WAter + NUtrition, is a nutrient-infused flavored water. Infused with 12 nutrients, including 6g of fiber per bottle and antioxidant vitamins C and E, WANU is sugar free, low calorie, and nonGMO. Naturally sweetened with a monk fruit blend, the brand is available in five natural flavors: Dark Cherry, Watermelon Raspberry, Peach Passion, Kiwi Cucumber, and new Strawberry Serrano Lime.

Icelandic Glacial has added still and sparkling water in glass to its portfolio. Consumers will now enjoy the premium, naturally alkaline still water in a newly designed glass bottle as well as its sparkling water, which is bottled at the same sustainable source. Icelandic Glacial sparkling water is lightly carbonated with naturally low mineral content providing a clean, crisp taste. The company recently announced a retail partnership with Vons and Pavilions stores across California and Nevada.

Sparkling Ice is partnering with NBA star

Kevin Durant to revitalize basketball courts for inner city youth. Beginning in January 2016 for a limited time online, Sparkling Ice featured a custom Kevin Durant label for his favorite flavor: Orange Mango. Part of the proceeds will be directed towards building the courts. The company also launched a 12 Pack Variety Pack featuring its Black Raspberry, Orange Mango, Cherry Limeade and Kiwi Strawberry flavors.

2015 marked Waiakea Hawaiian Volcanic Water’s most successful year to date. After reporting a 230 percent compound annual growth rate, the company, which is lauded for its innovative triple bottom line platform of healthy, sustainable and ethical initiatives and attributes, started 2016 with a new investment round.

Crystal Geyser has added two new flavors to

its sparkling water line. Peach and PineappleMango join the brand’s existing Lemon, Lime, Orange, Mixed Berry and Original varieties. The California-based company has also refreshed its labels which feature a “zerocalorie” call out to promote the beverage as a healthy alternative to diet soda.

40 MARCH 2016 BEVNET MAGAZINE

Kona Deep, a Hawaii-based bottled water

company, launched its namesake brand in the continental United States at the top of the year. The naturally electrolye-rich bottled water will initially be distributed throughout the natural, grocery and specialty retail channels in the western United States.

QURE Water is an alkaline water brand with a stable 9.5-10 pH designed to counterbalance acidity and compliment a balanced lifestyle. The brand continues to expand nationally: new territories includes Whole Foods’ Florida and Rocky Mountain region.

The company has also added an additional production facility in New York to expand its east coast presence.

Ionic Sportswater has launched in Southern California, aligning with Avanzar. On the east coast, the brand has added Shoprite, Big Y, Demoulas, Market Basket, Gristedes, Mrs. Greens and Fairway Markets.

DIVINIA Water secured more than $250,000

from a private investor in its first capital raise at the end of 2015. The company has since revamped its labels, which debuted at the Berkeley Springs International Water Tasting in February. The company is currently in discussions with a company in Finland to expand distribution there.

Noah’s Spring Water’s 24 oz. CapCan is the only bottled water in this eco-friendly, re-sealable, refillable container. Noah’s Natural Spring water contains 100 mg/L of magnesium with a natural alkalinity of 8.4 pH. It can be found throughout the state of California at Save Marts, WinCo, Food4Less, Berkeley Bowl, Safeway, Bi-Rite, CostLess, O’Brien’s and Pioneer. According to the company the brand is looking to launch on the east coast soon.

Summit Spring Raw Water is gathered

from one of the oldest and most revered natural spring water sources in North America.

Summit Spring, the source of Raw Water, is so pure the company was given the first and only exemption from treatment in Maine’s history. Shielded from sunlight the entire way, this spring water comes straight from nature without any filtration or treatment.

“AQUAhydrate is everything I need in a sports drink without the sugar or calories.”

-Mark Wahlberg

“Quit the sugar, quit the flavors switch to AQUAhydrate with electrolytes and pH9+.

LET’S GO!” -Sean “Diddy” Combs

CRAFT SODAS, COCKTAIL MIXERS & COCONUTS

stanD out at Winter fancy fooD show

Nearly 20,000 foodies convened at San Francisco’s Moscone Center in January for the 2016 Winter Fancy Food Show, and while the gathering still very much belongs to the world of natural, specialty and gourmet foods, beverages continue to increase their booth count at the bi-annual trade show.

The further use of coconut as an ingredient (beyond just its juice) was one recurring trend that could be seen across a handful of brands and categories, from established leaders to first-time exhibitors. Vita Coco, for example, was at the show sampling its new chocolate variety, adding coconut milk and cocoa powder to its core product. Then there was Califia Farms, which debuted its new Better Half creamer line, a Half & Half alternative using coconut and almond creams.

“There are a lot of millennials who would never get near creamers because of the artificial perception of products like Coffee-Mate and International Delight,” said Califia Farms CEO Greg Steltenpohl. “This product allows us to introduce them to a natural approach.”

42 MARCH 2016 BEVNET MAGAZINE

Califia recently completed an initiative to become carrageenan-free and reduce the use of gums across its entire range. Steltenpohl said that the use of coconut in the Better Half line still helped to give the product its “mouthfeel satisfaction.”

Coconut cream wasn’t limited to dairy alternative products either. Jones Soda Co. is using the ingredient in its newest offering, Lemoncocco, a brand based on a classic Italian recipe blending lemon and coconut cream flavors.

Speaking of soda, craft varieties were another category well represented at Fancy Foods. Sipp Sparkling Organics, fresh off the announcement of the brand’s placement in 1,200 Target stores, had its upcoming line of 10.5 oz. cans on hand. In its canned format, Sipp will come in 12-packs, and

ENERGIZING HERBS AND BOTANICALS Uniquely crafted with REAL juices and fruit flavors No artificial preservatives, flavors, or colors Unrivaled taste in the energy category since 2004

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while those are designed primarily for the food service channel, they will also be sold at retail for a suggested price of $1.49 per can. In October the brand entered the Union Station Shake Shack in Washington, D.C., and has since entered several more of the burger chain’s locations.

Other craft soda brands with distribution gains at Target to report included DRY Sparkling, which recently entered more than 1,000 stores and Fentiman’s whose Curiosity Cola, Cherry Tree Cola, Rose Lemonade and Dandelion Burdock flavors can now be found at 900 Target locations nationwide.

Two and a half years after its initial launch at the Summer Fancy Food Show in New York City, Found Beverage Co.’s infused sparkling waters came to the Moscone Center by way of beverage broker Brands Within Reach, which became the exclusive distributor for the brand in the United States in 2015. Found’s still and sparkling waters are about to get a 44 MARCH 2016 BEVNET MAGAZINE

label revamp, designed for a minimalistic look. Also in attendance were Portlandbased Hotlips soda, Pok Pok Som, and Joia, whose team revealed that a zerocalorie variety is in the works.

The event also saw the debut of heattinged beverages like Sipp’s Blood Orange soda, which is blended with a hint of jalapeno and Hint’s Lemon Cayenne flavor, part of the debut of its caffeinated Kick line. The rise of spiced flavor extensions could also be seen in the cocktail mixers category, evidenced by the debut of Owl’s Brew’s ‘Wicked Green’, a green tea-based mixer with habanero peppers, and Cocktail Crate’s new Spicy Michelada. Cocktail Crate recently entered Whole Foods’ southwest and mid-atlantic regions by way of DPI and KeHE distributors, respectively.

On the whole, cocktail mixer brands doubled down on the category’s strong showing at last June’s Summer Fancy

Food Show, with some companies sharing product updates just six months after making their Fancy Foods debuts.

Barsmith, for example, came back with two new additions to its cocktail syrups line: a Shandy, made with hops and citrus and designed to be mixed with beer, and Oregeto, an almond syrup.

As evidenced by exhibitors in craft soda and cocktails mixers, engaging consumers’ palates with spicy, savory and succulent ingredients is a primary aim for line extensions. Speaking with company executives at the show, it’s clear that’s what customers want — and brands are delivering. Meeting consumer demand for bold flavor profiles is part of the reason for rapid sales growth in mixers, which now represent the fourth fastest-growing category in the grocery channel, according to recent sales data cited by Mark Mahoney, the co-founder of mixer brand Powell & Mahoney.

FUNCTIONAL BEVERAGE

GUIDE.2016 PUBLISHED BY BEVNET

BEVNET MAGAZINE MARCH 2016

47

Agua Active Hydration Agua Brands PACKAGING: 20 oz. PET PRIMARY FUNCTION: Sports and Hydration Hydration for an active lifestyle.

Aloe Gloe

AquaBall

LA Aloe LLC

True Drinks, Inc.

PACKAGING: 15.2 oz. PET, 1 L Tetra Pak

PACKAGING: 10 oz. PET

PRIMARY FUNCTION: Immunity Aloe Gloe is the premium Aloe Vera water that aides in your immunity, digestion and skin. Aloe Gloe is certified USDA organic, gluten free, pulp free, and preservative free.

PRIMARY FUNCTION: Sports and Hydration Naturally flavored, 0 Sugar, WATER Drink for Kids!

Our organic Aloe Vera is delicately harvested to protect the bioactive

Agua Fruit Essence Agua Brands PACKAGING: 16 oz. PET

components of the Aloe Vera plant’s inner leaf. Each bottle of Aloe Gloe contains more than 200 biologically active amino acids, vitamins, antioxidants, enzymes and minerals to help you Gloe from Within.

AQUAhydrate AQUAhydrate PACKAGING: 500 mL PET, 700 mL PET, 1 L PET, 1.5 L PET, 1 gal. PET

Flavors include Crisp Aloe, White Grape, Lemonade and Coconut.

PRIMARY FUNCTION: Electrolyte Enhanced

PRIMARY FUNCTION: Electrolyte Enhanced

The hydration solution for the water-bored.

Electrolyte enhanced water with a pH level of 9+

ALO Drink

Aloe H2O

SPI West Port, Inc.

Lily of the Desert

PACKAGING: 16.9 oz. PET, 33 oz. PET, 50.7 oz. PET

PACKAGING: 500 mL PET

PRIMARY FUNCTION: Balance/Homeostasis

PRIMARY FUNCTION: Balance/Homeostasis

Family owned and operated for over 45 years, Lily of the Desert takes pride in “Retaining the Quality that Nature Created”. Through our vertically integrated supply chain, our aloe vera plants are organically grown, processes, and distributed ensuring the highest quality.

ALO Drink is the #1 brand of R-T-D aloe vera beverages in the U.S. natural channel. All ALO Drink varieties are made with real aloe vera—straight from the leaf, never from powder. ALO Drink is Non-GMO Project verified, gluten-free, fat-free, and contains no artificial colors, flavors, or preservatives.

ALO comes in four distinct lines. The ALO Original line contains nine unique flavors in 16.9 oz. bottles, with select varieties in 33 oz. and 50.7 oz. bottles. The ALO Pulp Free line contains the four fan-favorite flavors of the Original line with the pulp blended down for smoother sipping, all in 16.9 oz. bottles. The ALO Light line contains three unique flavors with half the sugar and half the calories of the Original line, all in 16.9 oz. bottles. For more information, please look us up on the web at www.alodrink.com or email us at info@alodrink.com.

48 MARCH 2016 BEVNET MAGAZINE

“Good for you” has never tasted as refreshing as Aloe H2O. Made in the USA, combining a daily serving of organic aloe vera with delicious natural flavors, Aloe H2O is sure to quench your thirst for wellness.

Made in the USA USDA Certified Organic Preservative & Gluten-Free No Artificial Colors or Flavors

Arriba Horchata

Arriba Brands, LLC

BEAVER BUZZ: SASKATOON BERRY

Avitae Caffeine + Water Avitae USA, LLC

DD Beverage Co.

PRIMARY FUNCTION: Energy

PACKAGING: 16.9 oz. PET

PACKAGING: 16 oz. Can

A cinnamon horchata energy drink with real milk

PRIMARY FUNCTION: Energy

PRIMARY FUNCTION: Energy

Arriba is the first-ever energy beverage to deliver vitamins, energy and protein with a delicious Horchata flavor.

Unflavored 45/90/125mg, 4 natural flavors of 90mg

BEAVER BUZZ is a proven 10 year old brand.

PACKAGING: 11 oz. Can

Horchata is a real-dairy drink made with cinnamon.

Arriba comes in 11 oz cans and our flavors include Original, Coffee and Energy.

BEAVER BUZZ: CITRUS

Beet Performer Beet Juice with B12

DD Beverage Co. PACKAGING: 16 oz. Can

CAJ Food Products, Inc. PACKAGING: 8.4 oz. Can

PRIMARY FUNCTION: Energy BEAVER BUZZ is Dam Good.

PRIMARY FUNCTION: Sports and Hydration 100% beet juice to stimulate stamina and strength

Aloe H2O with pure Coconut Water

Lily of the Desert PACKAGING: 500 mL PET PRIMARY FUNCTION: Electrolyte Enhanced

Family owned and operated for over 45 years, Lily of the Desert takes pride in “Retaining the Quality that Nature Created”. Through our vertically integrated supply chain, our aloe vera plants are organically grown, processes, and distributed ensuring the highest quality.

Made in the USA, Aloe H2O with pure Coconut Water provides a daily serving of aloe vera infused with naturally occurring electrolytes from coconut water, topped off with delicious natural flavors. Wellness and hydration has never tasted so good.

Made in the USA USDA Certified Organic Preservative & Gluten-Free No Artificial Colors or Flavors Only 25 Calories per Serving BEVNET MAGAZINE MARCH 2016

49

Bragg Organic Apple Cider Vinegar Pomegranate-Goji Berry Drink

Biotta Beet Juice

Buck O'Hairen's Legendary Sunshine

CAJ Food Products, Inc.

Bragg Live Food Products

Sunshine Beverages, LLC

PACKAGING: 16.9 oz. Glass

PACKAGING: 16 oz. Glass

PACKAGING: 8.4 oz. Can

PRIMARY FUNCTION: Heart and Cardiovascular Health

PRIMARY FUNCTION: Cleanse

PRIMARY FUNCTION: Electrolyte Enhanced

Organic Apple Cider Vinegar Energy Health Drink

The Pick-Me-Up of Good Energy

USDA Organic, NonGMO Project Verified, 100% Juice

BODYARMOR Natural Sports Drink

britewater

B.A. Sports Nutrition, LLC

Calm - Chamomile Tea BriteBevCo, Inc.

Cham Cold Brew Herbal Teas

PACKAGING: 1 L PET PACKAGING: 16 oz. PET PRIMARY FUNCTION: Sports and Hydration

PACKAGING: 16 oz. PET

PRIMARY FUNCTION: Energy

PRIMARY FUNCTION: Relaxation and Mood Enhancement

Natural Caffeine + Electrolytes

Celsius Celsius Holdings Inc. PACKAGING: 12 oz. Can PRIMARY FUNCTION: Weight Loss/Appetite Control Nutritional energy plus burns fat + calories

COCO5 COCO5 PRIMARY FUNCTION: Sports and Hydration Flavored COCONUT WATER

Cold brewed chamomile w/ raw honey & lemon.

NonGMO

Brew Dr. Kombucha

Coco Libre

Townshend’s Tea Company

Maverick Brands, LLC

PACKAGING: 14 oz. Glass PRIMARY FUNCTION: Gut Health Brew Dr. Kombucha is authentic, 100% raw and organic kombucha made by a tea company. Production is done entirely in house, from leaf to bottle, using the same great tea blends that Townshend’s serves to guests at the company’s seven teahouses. The result is an exceptionally clean and balanced kombucha – neither overwhelmingly vinegary nor cloyingly sweet. And as no juices or other flavors are added at the time of bottling, Brew Dr. is truly 100% raw, containing the most naturallyoccurring probiotics possible.

The line of nine flavors features unique recipes like Citrus Hops, Spiced Apple and Clear Mind (featuring rosemary, sage and mint). A custom stubby bottle and clean label design make the bottles a sharp addition to store shelves.

Brew Dr. Kombucha is available through UNFI, KeHE, Columbia Distributing, and a growing DSD network across the U.S. In Canada the company’s products are available from Horizon and UNFI Canada.

50 MARCH 2016 BEVNET MAGAZINE

PACKAGING: 11 oz. Tetra Pak, 15 oz. Can PRIMARY FUNCTION: Sports and Hydration Coco Libre Protein delivers hydration and nutrition with organic coconut water plus 15g of grass fed milk protein. A smooth and creamy snack to pick you up without slowing you down. Perfect in the morning, at snack time, between meetings, before class, after a workout or on the go.

Coco Libre’s Organic Coconut Water delivers hydration deliciously. There’s no added sugar, but people tell us that its smooth taste goes down easy any time of day. Drink it cold whenever your body craves balance that starts from the inside out.

Distributors

IF YOUR ENERGY DRINK LEFT YOU, WE CAN FILL THE VOID

0 0 2 5

Taurine

* Independently Owned * 100% Debt Free * Prime Territories Available * Great Profit Margins * Promotional Backup * Partner at numerous events such as Life in Color Miami, Calle Ocho, Slide the City, Bar & Nightclub show Las Vegas Capital One Orange Bowl Muilti-Million Dollar Fleet of Promotional Vechiles to Back you up!

Sugar

Carbs or less

Calories or less

Custom Trike

Dj Truck & Trike

Custom F-650

KapoyaEnergy.com | Info@KapoyaEnergy.com | (866) 980 0002

Coffee Bean

CURRANT AFFAIR BLACK CURRANT JUICE

DARK DOG ORGANIC Blood Orange Energy Drink

DetoxWater

Rumbel Supershake

Connecticut Currant

DD USA Organic LLC

Superleaf LLC

PACKAGING: 12 oz. Can

PACKAGING: 53 oz. PET, 10 oz. PET

PACKAGING: 12 oz. Can

PACKAGING: 16 oz. PET

PRIMARY FUNCTION: Muscle and Fitness

PRIMARY FUNCTION: Gut Health

PRIMARY FUNCTION: Energy

PRIMARY FUNCTION: Cleanse

20g protein, 7g Fiber, 3000mg Omega 3s & FT coffee

Currant Affair has 4 products made Black Currant

Contains 25% of Organic Blood Orange Juice.

The most bioactive aloe water. Heal & Hydrate.

CORE Hydration

CORE Organic

CORE Nutrition, LLC

CORE Nutrition

PACKAGING: 18 oz. PET PACKAGING: 30 oz. PET, 24 oz. PET, 20 oz. PET CORE Nutrition is a health and wellness company founded on science and disruptive design by leaders in the beverage and music industry. CORE® Hydration is a new premium bottled water designed to take the water drinking experience to the next level. CORE’s iconic packaging with its blue translucent overcap and white shrink sleeve label stands out from the sea of similar bottles on the store shelf while its contoured package is perfect for working out and today’s busy lifestyles. But CORE is more than just a pretty package – it’s ultra-purified and balanced with the perfect blend of electrolytes and minerals that complement the levels that naturally occur in the human body, resulting in a clean, crisp tasting water with the perfect pH of 7.4. Available in 30 ounce and 20 ounce wide mouth closure PET and a 24 ounce sports-cap PET, CORE’s revolutionary bottle is 100% recyclable & BPA free. CORE Music Ambassadors and investors include Katy Perry, Adam Levine, Demi Lovato, Becky G and Diplo.

CRUNK!!! Energy

DARK DOG ORGANIC 50 Calories Energy Drink

CORE Nutrition, makers of CORE® Hydration premium bottled water, launches its newest innovation, CORE® Organic, a USDA Certified Organic fruit infused beverage with antioxidants and only 5 calories per serving. Known for its buzzworthy premium water, CORE is breaking new ground with a first of its kind – an organic and low calorie drink that tastes great without the worry of artificial ingredients, calories or sugar. The low-glycemic CORE Organic has less than 1g of sugar per serving and contains as much antioxidants as a half cup of blackberries. The beverage checks all the boxes – only 5 calories per serving, gluten-free, non-GMO, kosher, soy-free, vegan and certified USDA organic – thus it’s designed for any lifestyle and dietary preference. CORE Organic offers 6 unique flavors: Peach Mango, Watermelon Lemonade, Pomegranate Blue Acai, Orange Clementine, Coconut Colada and Orchard Pear.

CORE Organic is offered in a proprietary contoured wide mouth bottle that’s recyclable & BPA free.

DARK DOG ORGANIC Original Energy Drink

Solvi Acquisition

DD USA Organic LLC

DD USA Organic LLC

PACKAGING: 16 oz. Can

PACKAGING: 12 oz. Can

PACKAGING: 12 oz. Can

PRIMARY FUNCTION: Energy

PRIMARY FUNCTION: Energy

PRIMARY FUNCTION: Energy

POM, Tropical-Blast, Mango-Peach, Grape-Acai

Made with organic elderberry and green tea.

The REAL Energy Drink flavor, sodium free.

52 MARCH 2016 BEVNET MAGAZINE

Diabolo Tangerine Pomegranate All Natural French Soda Diabolo Beverage Co. LLC PACKAGING: 16 oz. Can PRIMARY FUNCTION: Energy Refreshing Citrus, low cal drink. Summer in a can!

Evolution Fresh Protein Power

Evolution Fresh Protein Power Greens

Evolution Fresh

Evolution Fresh

PACKAGING: 15.2 oz. PET, 11 oz. PET

PACKAGING: 15.2 oz. PET, 11 oz. PET

PRIMARY FUNCTION: Muscle and Fitness

PRIMARY FUNCTION: Muscle and Fitness

Cold-pressed, HPP fruit and vegetable smoothie.

Cold-pressed, HPP fruit and vegetable smoothie.

Evolution Fresh Protein Power Berry

Fire Cider

Focus7 Shot

GO FAST! Berry Energy Hybrid Focus Now Solutions, LLC

GO FAST! Sports & Beverage Co.

PACKAGING: 2 oz. PET

PACKAGING: 16 oz. Can

PRIMARY FUNCTION: Cognitive Health New Category. New Consumer. Increases Shot Sales

FuelGood Protein

Evolution Fresh

Shire City Herbals

PACKAGING: 15.2 oz. PET, 11 oz. PET

PACKAGING: 8 oz. Glass, 16 oz. Glass

PRIMARY FUNCTION: Muscle and Fitness

PRIMARY FUNCTION: Immunity

Cold-pressed, HPP fruit and vegetable smoothie.

Fire Cider is a spicy vinegar and honey tonic.

PRIMARY FUNCTION: Energy Exceptional Flavor With A Unique Berry Blend

GO FAST! Coconut Energy Hybrid FuelGood Protein, LLC

GO FAST! Sports & Beverage Co.

PACKAGING: 8 oz. PET

PACKAGING: 16 oz. Can

PRIMARY FUNCTION: Muscle and Fitness an athleisure RTD protein for millennials

FIJI Water

GO FAST! Authentic Energy Drink

FIJI Water

GO FAST! Sports & Beverage Co.

PRIMARY FUNCTION: Energy Unique Coconut Flavor with 50 Cal. Per Serving

PACKAGING: 700 mL PET PRIMARY FUNCTION: Sports and Hydration In Fiji, tropical rain slowly filters through ancient volcanic rock before collecting in a sustainable aquifer deep within the earth.

Along the way, the water gathers the vital minerals that give FIJI its signature soft smooth taste, and the naturally occurring electrolytes that are significantly higher than other brands.

Bottled at the source, natural pressure forces FIJI towards a sealed delivery system and directly into the bottle. It’s the way nature intended water to be.

Untouched by man. Until you unscrew the cap.

PACKAGING: 16 oz. Can PRIMARY FUNCTION: Energy GO FAST’s Unique Energy and Herbal Blend Can Give You a Longer and Smoother, More Sustained Energy Boost Than Some Other Energy Supplements.

As Always, GO FAST! ENERGY DRINKS Contain NO PRESERVATIVES, NO ASPARTAME, and DO NOT HAVE HIGH FRUCTOSE CORN SYRUP. GO FAST! Energy Hybrids are Formulated with Stevia for Lower Calories. GO FAST! Z Energy Drink has Zero Calories, Using Only Natural Sweeteners. Throughout The World, People Agree that GO FAST! ENERGY DRINKS Are The Best Tasting Energy Drinks On The Market...

Making Them Superior, Premium Energy Beverages Above All Others.

• Hybrids Have Electrolytes and Can Help with Hydration and Recovery • Premium Energy Blend • +100% RDA of 5 Vitamins GO FAST! is a Global Lifestyle & Energy Brand Which is Dedicated to Making a Cleaner, and Healthier Difference in the World, One Loyal GO FAST! Energy Drinker at a Time

54 MARCH 2016 BEVNET MAGAZINE

Introducing

Multivitamin Water

MULTI-VITAMIN WATER

GO FAST! Lemonade Lime Energy Hybrid

GoodBelly Probiotic Ade

GO FAST! Sports & Beverage Co. PACKAGING: 16 oz. Can

GURU BEVERAGE CO.

PACKAGING: 32 oz. Tetra Pak

PACKAGING: 8.4 oz. Can, 12 oz. Can

PACKAGING: 12 oz. Can

GoodBelly Probiotic Protein Shake

GO FAST! Sports & Beverage Co. PACKAGING: 16 oz. Can

PRIMARY FUNCTION: Energy

PRIMARY FUNCTION: Energy

GURU Organic Energy Drink

GURU Organic Sparkling Energy Water - Lime

NextFoods, Inc.

GURU BEVERAGE CO.

GURU BEVERAGE CO.

PACKAGING: 15.2 oz. PET

PACKAGING: 8.4 oz. Can, 12 oz. Can

PACKAGING: 12 oz. Can

PRIMARY FUNCTION: Gut Health

PRIMARY FUNCTION: Energy

PRIMARY FUNCTION: Energy

PRIMARY FUNCTION: Energy

15g Pea, Chickpea Protein. 40B LP299V. Vegan. Yum!

The Benefits of GO FAST! with No "Diet" Aftertaste

GoodBelly Probiotic Sparkling Drink

GO FAST! Sports & Beverage Co.

NextFoods, Inc. PACKAGING: 16 oz. PET

PACKAGING: 16 oz. Can

PRIMARY FUNCTION: Gut Health

PRIMARY FUNCTION: Energy

No Sugar Added. 20B LP299V. Non-GMO. Vegan. Yummy!

Made with Green, Black, and White Tea

GO FAST! Z Energy Drink

GURU BEVERAGE CO.

No Sugar Added. 20B LP299V. Non-GMO. Vegan. Yummy!

Made with Natural Lemon and Lime Flavors

GO FAST! Tea Energy Hybrid

GURU Organic Sparkling Energy Water - Grapefruit

NextFoods Inc.

PRIMARY FUNCTION: Gut Health

PRIMARY FUNCTION: Energy

GO FAST! Light Energy Drink

GURU Lite Energy Drink

GR3EN Superfood Brew

GO FAST! Sports & Beverage Co. PACKAGING: 16 oz. Can PRIMARY FUNCTION: Energy Zero Calories Using Only Natural Sweeteners

56 MARCH 2016 BEVNET MAGAZINE

GR3EN PACKAGING: 8.4 oz. Can PRIMARY FUNCTION: Sports and Hydration Sparkling Organic Green Tea, Coconut Water & Kale

Harvest Soul Organic Blended Probiotic Juice

Harvest Soul Organic Juices PACKAGING: 12 oz. PET PRIMARY FUNCTION: Gut Health Harvest Soul Organic Probiotic Juices support a healthy digestive function and immune system by blending whole fruits and vegetables with proven probiotics. High in fiber for healthier sugar absorption; not from concentrates, no added flavor/sugars; Non-GMO Project verified. Four flavors in 12 oz PET bottles/6 count case: ProGreen, ProTropical, ProBerry and ProBeet.

Since 70% of our immune system is located in our digestive tract, keeping good and bad bacteria in proper balance with probiotics is a smart and healthy choice. Our Probiotic Juices contain 2 billion CFUs of GanedenBC30速, a highly effective probiotic strain that is proven to support digestive and immune health.* And, GanedenBC30 delivers active cultures 10x more effectively than yogurt*! *As part of a balanced diet and healthy lifestyle. **In an independent lab study of a simulated gastric environment with pH of 2.0 for two hours, GanedenBC30 delivered live cells ten times more effectively than common probiotic yogurts.

GURU Organic Sparkling Energy Water - Pomegranate

Hoist Isotonic Drink

GURU BEVERAGE CO.

Hoist

PACKAGING: 12 oz. Can

PACKAGING: 16.9 oz. PET

PRIMARY FUNCTION: Energy

PRIMARY FUNCTION: Sports and Hydration Nothing Hydrates Faster. Like an IV in a bottle.

Health-Ade Kombucha

Hiball Energy Cold Brew Coffees & Protein Energy Drinks

Hiball Inc. PACKAGING: 12 oz. Can, 8.4 oz. Can, 16 oz. Can PRIMARY FUNCTION: Energy From day one, our mission has been to create the healthiest energy drinks; free of synthetic or artificial ingredients, sweeteners or colors. We incorporate efficacious organic and fair trade ingredients whenever possible. This is better for the farmers who cultivate them, more sustainable for the planet and healthier for our customers. Our tagline says it all: It’s Good Energy.

It’s how we conduct our business; from our packaging and ingredients, to our relationships with our suppliers, customers, non-profits and athletes we support.

Hiball Energy products are sold nationally at Whole Foods Market, Kroger, Fred Meyer, King Soopers, Ralphs, Safeway, The Fresh Market, Earthfare, New Seasons, Bristol Farms, Stop & Shop, Vitamin Shoppe, Lifetime Fitness, Target and online at amazon.com and shop. hiballer.com.

Follow Hiball Energy on Twitter/Instagram @hiballenergy Hiball Sparkling Energy Waters & Organic Energy Drinks

Hiball Inc. PACKAGING: 16 oz. Can, 8.4 oz. Can PRIMARY FUNCTION: Energy

High Brew Double Espresso NEW 4pks High Brew Coffee

Hydro One REVd Hydro One Premium Beverages

PACKAGING: 8 oz. Can PRIMARY FUNCTION: Energy 7grams sugar 50 calories 150mg natural caffeine

PACKAGING: 16 oz. PET PRIMARY FUNCTION: Blood Glucose Control US Patent diabetic.

NO gluten sugar carbs calories

From day one, our mission has been to create the healthiest energy drinks; free of synthetic, artificial ingredients, sweeteners or colors. We incorporate efficacious organic and fair trade ingredients whenever possible. This is better for the farmers who cultivate them, more sustainable for the planet and healthier for our customers. Our tagline says it all: It’s Good Energy. It’s how we conduct our business; from our packaging and ingredients, to our relationships with our suppliers, customers, non-profits and athletes we support.

Hiball Energy uses a proprietary organic energy blend consisting of guarana, ginseng and caffeine. This is blended with Vitamins B3, B5, B6 and B12.

Hiball can be found nationally at retailers including: Whole Foods Market, Safeway, Kroger, Raleys, Stop & Shop, Earthfare, The Fresh Market, King Soopers, Fred Meyer, Ralphs, Bristol Farms, Lifetime Fitness, Target, New Seasons and online at amazon.com & shop.hiballer. com. @hiballenergy on instagram/faceboook BEVNET MAGAZINE MARCH 2016

57

Humm Kombucha

Kolé Inspire

Humm Kombucha LLC

Kolé Life Foods Inc. PACKAGING: 16.9 oz. PET PRIMARY FUNCTION: Cognitive Health

PACKAGING: 14 oz. Glass PRIMARY FUNCTION: Gut Health What took two gals brewing kombucha in the kitchen to distribution in 20 states and customers who call themselves Humm-sters? The best tasting kombucha found anywhere!

Often called the “Gateway” Kombucha, kids love it, moms are thrilled about it, even the Seattle Seahawks have partnered with Humm. Look for Humm across the country in 2016.

• Blueberry Mint - Whaaat? Does that even make sense? Don’t worry, your mouth will get it.

• Pomegranate Lemonade - Sweet, sour and delightful, this nectar is one of our most popular varieties.

• Strawberry Lemonade - Our spin on this familiar favorite is as sweet and light as a picnic blanket.

• Mango Passionfruit - This bottle should come with a lei and a hula dress!

• Lemon Ginger - When life gives you lemons, drink Lemon Ginger kombucha!

• Apple Sass - Fire up with this cayenne and cinnamon-spiced concoction.

• Coconut Lime - Put the lime in the coconut and drink ‘em both up!

• Chai - Full of aromatic Indian spices and herbs to tantalize your taste buds.

Just Chill Zero: Ginger The Chill Group, Inc PACKAGING: 12 oz. Can PRIMARY FUNCTION: Relaxation and Mood Enhancement The first ZERO calorie JUST CHILL with real ginger

KeVita Probiotic Tonics KeVita PACKAGING: 15.2 oz. Glass PRIMARY FUNCTION: Gut Health Handcrafted Probiotic Culture, Apple Cider Vinegar

The Company’s inaugural product line, Kolé, utilizes several key nutraceuticals that promote health benefits that are important to active men and women, including vitality, stressreduction, and improved quality and enjoyment of life. Any beverage manufacturer could add one or more of these ingredients into their drinks. In contrast, however, the Kolé proprietary blends contain a complex mixture of multiple nutraceuticals at the right relative concentration to enter the brain, and promote desired functional states in the brain. These blends are also designed to enhance other aspects of physical health to optimize weight management, energy, aid digestion, and boost immunity. Dr. Johnson, an award-winning neuroscientist and founder of the Company developed the Kolé drinks based on his extensive understanding of the brain chemistry. All Kolé drinks contain no calories, no sugar and a negligible amount of caffeine.

KOIOS Ready To Drink Nootropic Supplement

KOIOS LLC PACKAGING: 12 oz. Can PRIMARY FUNCTION: Enhanced Brain Functionality & Energy KOIOS Unleash Your Mental Titan The majority of supplements are for the one hour spent in the gym. KOIOS is for the other 23 hours of your day so you can dominate mentally.

Over 2,000 mg’s of active ingredients from vitamins, minerals, nootropics and herbs.

KOIOS is the only supplement company that also gives you the option of added MCT Oil for clean burning fuel or added Hemp Oil rich in omega 3 and omega 6.

Only 10 calories per can and 6 mg’s of caffeine from Guarana so there’s no crash.

All natural. NO artificial colors, flavors, or preservatives.

All inquiries to info@mentaltitan.com

58 MARCH 2016 BEVNET MAGAZINE

Kombucha Wonder Drink Asian Pear Ginger Kombucha Wonder Drink PACKAGING: 8.4 oz. Can PRIMARY FUNCTION: Gut Health A delicate prebiotic tea using premium ingredients

Kona Deep - Deep Ocean Drinking Water Kona Deep PACKAGING: 1 L PET PRIMARY FUNCTION: Sports and Hydration Natural electrolytes & purity from the deep ocean

HEAT UP ENERGY SALES

YOUR

HEALTHY ENERGY

GREEN TEA + GUARANA SEED 100% OF SEVEN ESSENTIAL VITAMINS

Proprietary MetaPlus® Blend For Thermogenic Energy BURNS BODY FAT BURN 100 + CALORIES

t*

t*

CLINICALLY PROVEN

FILLED WITH GOOD FOR YOU INGREDIENTS AND NONE OF THE BAD!

NO Sugar NO Aspartame NO High Fructose Corn Syrup NO Preservatives NO Artificial Colors or Flavors Very Low Sodium Gluten Free Certified Vegan

CARBONATED

NON-CARBONATED

ON-THE-GO PACKETS

Winner of 16 International Awards †

Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week clinical study published in the Journal of International Society of Sports Nutrition, with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.

Contact: Aneika Lozan at: alozan@celsius.com • Call: 866-423-5748

* These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.

celsius.com

Lettuce Organic Tea

Matcha LOVE®

Lotus Elixirs

Complex Beverage, LLC

Lotus Elixirs North America

PACKAGING: 16 oz. PET

PACKAGING: 12 oz. Can

PRIMARY FUNCTION: Cognitive Health

PRIMARY FUNCTION: Balance/Homeostasis

Lettuce Organic Tea, In a class all by itself

Features the legendary lotus flower formula

LIVE Kombucha: Pure DOCTOR

ITO EN (North America) INC.

PACKAGING: 16.9 fl oz. PET, 5.2 oz. Can

Mellow Mood

PRIMARY FUNCTION: Energy LIVE Kombucha

Marley Beverage Co.

PACKAGING: 12 oz. Glass

PACKAGING: 16 oz. Can

PRIMARY FUNCTION: Gut Health

PRIMARY FUNCTION: Relaxation and Mood Enhancement

Real Soda Taste RAW KOMBUCHA. Be Well, Drink LIVE!

Naturally relaxing, Decaf Teas & Sparkling Waters

Taking a modern take on an ancient ritual, Matcha LOVE® celebrates the authentic taste and restorative powers of Japan’s famed green tea powder-matcha. Brewed with premium green tea, Matcha LOVE® offers the vitality of consuming the entire tea leaf with a natural energy boost and fresh umami taste.

Authentically brewed with 100% pure matcha and whole leaf green tea, Matcha LOVE® is available in Organic Non-GMO unsweetened flavors with 350 mg of Catechin Tea Antioxidants and Vitamin C. With Traditional, Ginger and Vanilla flavors in BPA Free recyclable bottles and convenient no fuss cans, the innovative Matcha LOVE® leads the trend in all things Matcha.

The award-winning line is not only healthy and delicious, but offers a pure Matcha experience without the traditional preparation of this revered green tea powder. Ceremonial and culinary matcha powder is also available for wholesale food service.

Mamma Chia Organic Chia & Greens Beverages

neuro Drinks

Mamma Chia

neuro Brands

PACKAGING: 10 oz. Glass Introducing Mamma Chia Organic Chia & Greens that combines the nutritional powerhouse of Chia with healthy greens, veggies, and fruit to provide a delicious, refreshing, onthe-go beverage.

These nutritious Chia & Greens Beverages are available in four tasty flavors including Love Greens (Beet & Ginger), Soulful Greens (Cayenne & Lemon), Joyful Greens (Ginger & Lemongrass) and Grateful Greens (Kale & Mint). With one of the lowest calorie counts from sugar in the category, each bottle delivers 2500mg of Omega-3s, 7g of fiber, 4g of complete protein, 25% RDA of Vitamin A, and 95mg of calcium.

60 MARCH 2016 BEVNET MAGAZINE

PACKAGING: 14.5 oz. PET PRIMARY FUNCTION: Cognitive Health NEURO DRINKS – is the revolutionary line of Functional Beverages with the goal of offering healthy beverages that benefit body and mind. Bottled proudly in California and New York with the purest of ingredients, Neuro Drinks are Vegan, Gluten Free, and have no artificial colors or flavors. Each Neuro Bottle is BPA Free and 100% recyclable, while every Neuro Drink contains a low calorie count of 35 calories per bottle.

Mirón Energy

NessAlla Kombucha - The Seasonal Mirón beverages, LLC

NessAlla Kombucha

PACKAGING: 16 oz. Can

PACKAGING: 16 oz. Glass

PRIMARY FUNCTION: Energy

NessAlla is organic, raw, craft brewed Kombucha

Mirón is a delicious Energy Drink, Peach + Pear

Monfefo Ginger Shot Monfefo PACKAGING: 1.7 oz. PET PRIMARY FUNCTION: Immunity Organic, cold-pressed ginger & lemon juice + honey

Perfect Natural Choice Beverages PACKAGING: 12 oz. Can PRIMARY FUNCTION: Balance/Homeostasis

Obi Soda

Obi Probiotic Soda, LLC PACKAGING: 12 oz. Glass PRIMARY FUNCTION: Gut Health A delicious and organic low calorie probiotic soda Obi Probiotic Soda is made from raw, probiotic water kefir, organic juices and a proprietary organic stevia. Obi contains 20 kinds of living water kefir probiotics that can help support digestive and immune health. With less than 5g of sugar and 20 calories per bottle, Obi is smooth and delicious without the use of artificial sweeteners or flavors. It’s also Certified USDA Organic and gluten/ caffeine/dairy-free.

Obi is available in four refreshing flavors: Tart Cherry Vanilla Bean, Meyer Lemon & Lime, Organic Root Beer and Valencia Orange & Grapefruit.

An herbal supplement helping to maintain Balance

O2 Living Cold Pressed Juice

POSITIVE H2O™

O2 Living

Positive Beverage, LLC PRIMARY FUNCTION: Sports and Hydration Desiring a healthier functional beverage that offered more benefits, Positive Beverage was born with a refreshing portfolio of naturally flavored, great tasting beverages!

PACKAGING: 16 oz. PET ATTRIBUTES: Cleanse NEVER WATER ADDED TO OUR JUICE - O2 Living is a healthy living lifestyle brand, dedicated to a culture of health and wellness. “My mission is to help you to attain a lifestyle that is healthy, enriched and vibrant. Our O2 Living community -both on-site at our centers and via our website - is dedicated to inspiring you on a journey of selfdiscovery” www.o2living.com. All O2 Living juices are created fresh in our local plant with certified organic fruits and vegetables NEVER adding water! We cold press in order to maximize nutrients. O2 Living Health Cafe’s and Yoga Studios help us live our lifestyle brand.

With that mission at our forefront, every Positive Beverage provides over 100% of all added vitamins, immune boosting antioxidants and healthy Potassium electrolytes while remaining zero calorie, sugar, sodium and gluten free!

Positive Charge answers a need for a natural energy drink with the benefits of a sports beverage. Derived from green tea and the Guarana berry, Charge contains plenty of boost with the refreshing taste of Cucumber-Lime!

Positive H2O is designed for every age, every day in three amazing flavors: Mandarin Orange, Acai-Cranberry and Perfectly Peach.

Seeing a shortfall of current products within retail, we enriched our H2O line with Calcium and Vitamin-D to round out a great tasting line of refreshing drinks for everyone to enjoy!

DISTRIBUTION: sales@positivebeverage.com -or- 424.203.3302 BEVNET MAGAZINE MARCH 2016

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POSITIVE CHARGE ® Positive Beverage, LLC.

Premier Protein Shakes

Premier Nutrition Corp.

PRIMARY FUNCTION: Energy

PRIMARY FUNCTION: Sports and Hydration

NOT SUGAR OR CALORIES*

PowerBar® Ready-to-Drink Protein Shake Premier Nutrition Corp.

PACKAGING: 14 oz. PET

Rau Chocolate

PACKAGING: 4-Pack 11 oz. Tetra Pak

PACKAGING: 17 oz. PET

Natural energy & vitamins for an active lifestyle!

Rau Chocolate Semi-Sweet

PACKAGING: 12 oz. PET

PACKED WITH PROTEIN

PRIMARY FUNCTION: Heart and Cardiovascular Health

With 30g of protein, 160 calories, and 1g of sugar, Premier Protein is the good energy that lets you accomplish that one-more-thing in your demanding day.

Organic, DairyFree, Superfood Chocolate Drinks

• 30 grams of protein, including all of the essential amino acids • Just 160 calories • Low in fat and only one gram of sugar • 24 vitamins and minerals • An excellent source of calcium

REBBL Super Herb Elixirs • Matcha Latte REBBL PACKAGING: 12 oz.

Biodegradable PET Bottle

PRIMARY FUNCTION: Energy

Available in 5 flavors: Chocolate, Vanilla, Strawberries & Cream, Bananas & Cream, & Caramel.

PRIMARY FUNCTION: Balance/Homeostasis

30g of Delicious Protein, 2g Sugar, 160 Calories

Learn more at www.premierprotein.com.

Emerald green matcha for calm, focused energy.

For sales information contact lee.partin@premiernutrition.com. *More calories from protein than sugar

Premama Fertility

Purple Stuff Premium Sodas

Protein2o Luna Pharmaceuticals, Inc.

Protein2o Inc. PACKAGING: 16.9 oz. PET

PACKAGING: 2.17 oz. Powders

PRIMARY FUNCTION: Muscle and Fitness

Reproductive Support Supplement Powdered Drink Mix

Premama Lactation

Funktional Beverages, Inc. Sent from my Funktional Beverages, Inc. * PRIMARY FUNCTION: Relaxation * PACKAGING: 16 oz. Can

15g of Whey Protein Isolate, 0g Sugar, Low Calorie

purjus Beet Apple Pear Juice

Luna Pharmaceuticals, Inc.

CAJ Food Products, Inc.

PACKAGING: 2.47 oz. Powders

PACKAGING: 16.9 oz. Glass

Powdered Lactation Support Drink Mix

PRIMARY FUNCTION: Heart and Cardiovascular Health USDA Organic, 100% juice, great beet blend

62 MARCH 2016 BEVNET MAGAZINE

Purple Stuff is a line of ultra-premium sodas with the emphasis on taste and healthy ingredients proven to refresh & relax.

We have the world’s first Cola to pour Purple!Millennials have chosen this beverage over mainstream sodas wherever they can find it. Every flavor has a familiar big brand soda taste; yet pours a violet Purple. Purple Stuff contains no caffeine or HFCS, but plenty of nutrition and about 1/3 the calorie count of major soda brands. Consumers benefit from the dietary changes made when switching from regular CSD brands that contain ingredients such as caffeine and HFCS. 68% of our consumers are females between the ages of 13 to 38.

Purple Stuff is safe for children Relaxation means stress free with no drowsiness.

SRP $2.59

Ralph and Charlie’s Juice Brand

Red Jacket Black-N-Blue Stomp

Ralph and Charlie’s Juice Beverage Company

Red Jacket PACKAGING: 12 oz. PET, 32 oz. PET PRIMARY FUNCTION: Heart and Cardiovascular Health

PACKAGING: 18 oz. Glass PRIMARY FUNCTION: Everyday Healthy Juice Drink Ralph & Charlie’s Juice is Crafted, Natural, Exotic fruits & carrot based, blended juice drink.

Contains Zero sodium/Zero total fat • Fiber and vitamins • No Preservatives • Shelf stable 2 Time Award Winning Beverage Brand: 2009 - Bottle Package* • 2014 - Silver Medal for Taste* *Beverage World Magazine For more information please contact: Lalit Dhande 347-971-1978 cell 718-821-7200 office 169 Gardner Ave, Brooklyn, NY 11237

For over 50 years, Red Jacket has set the standard in cold pressed juice. With continued focus on responsible farming and sustainability, Red Jacket operates a LEED certified pressing facility, powered by 100% GREEN energy, right on the orchard.

Red Jacket showcases the very best of New York State farming with its premium line of STOMPS; small batch, artisanal nectars made with naturally functional fruits, native to the Finger Lakes Region. This year Red Jacket is giving their classics, “Apricot” and “Tart Cherry”, a whole new look along with the introduction of the “Black-N-Blue Stomp.” Blackcurrants and blueberries give this cold pressed nectar its luxurious deep blue hue. And as you’ve come to expect, our stomps are unfiltered to maintain antioxidant levels superior to clarified juice, and contain 100% fruit juice - we never add water, sugar or preservatives of any kind.

Red Bull Editions Expansion

Scheckter’s Organic Energy

Red Bull Energy Drink

Scheckter’s Organic Beverages, Inc.

PACKAGING: 12 oz. Can PRIMARY FUNCTION: Energy Red Bull introduces NEW Red Bull Orange Edition offering the taste of tangerine with the Wings of Red Bull. The new product combines great taste with eye-catching packaging, a winning combination to drive trial and repeat purchase.

And just in time for the key summer season, the NEW LIMITED EDITION Red Bull Summer Edition in Kiwi Twist will launch nationally May 2, 2016. This light, approachable offering will help consumers to make the most of their summer from Memorial Day through Labor Day. Red Bull continues to lead energy drink category growth through innovation and robust marketing and advertising support. The Red Bull Editions stand for taste and choice and have won over new and existing consumers.

PACKAGING: 8.4 oz. Can PRIMARY FUNCTION: Energy Scheckter’s Organic Energy is a unique blend of organic caffeine and all natural ingredients, which makes for a great tasting, refreshing and healthier way to energize. Flavors include a delicious unison of organic pomegranate, elderberry & lemon juice or the new organic green teas with mint or ginger extract. Informed choice approved, GMO project verified, taurine free, no artificial caffeine, colors, flavors or preservatives.

Watch for our New look and New flavors coming soon.

BEVNET MAGAZINE MARCH 2016

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SOS Recovery Hydration

Steaz Cactus Water

Suavva

SOS Hydration Inc

Agro Innova Co.

PACKAGING: 8 oz. Sticks/Sleeves

PACKAGING: 10.5 oz. PET

PRIMARY FUNCTION: Sports and Hydration

PRIMARY FUNCTION: Heart and Cardiovascular Health

Everyday hydration as effective as an IV drip

Sparkling Ice Naturally Flavored Sparkling Water

Made from exotic, tasty, healthy Cacao Fruit pulp

Teaonic - I Love My Liver: For Detox

Talking Rain Beverage Company PACKAGING: 17 oz. PET Bursting with real fruit flavor.

Teaonic PACKAGING: 8 oz. Glass PRIMARY FUNCTION: Cleanse Functional ready-todrink herbal wellness tea

Steaz PACKAGING: 12 oz. Can Try the newest beverage from Steaz, the nation’s number one selling organic iced green tea beverage company!

Steaz Cactus Water uses organic prickly pear cactus juice to make a delicious and healthy new drink that’s light, refreshing, and loaded with health benefits. Combined with organic green tea, Steaz Cactus Water is the only certified organic cactus water product currently on the market.

Steaz Cactus Water is highly functional, too. Prickly pear is the only fruit which contains all 24 known betalains, which are powerful and beneficial antioxidants. It’s naturally low in sugar and calories (as few as half the calories in coconut water), hydrating, and reduces inflammation.”

With three flavors at launch – Original Cactus Water with Green Tea, Cactus Water with Cucumber and Green Tea and Cactus Water with Starfruit and Green Tea – Steaz offers consumers a variety of options that taste good, do good and make your body feel good all at once.

SPEED Energy

Steaz Platform

SPEED Energy Drink, LLC

Steaz

PACKAGING: 16 oz. Can PRIMARY FUNCTION: Energy Available in six flavors: Unleaded, Fuel, Ethanol, Octane, and non-carbonated options Hydro Fuel Baja Punch and Black Tea Lemonade. SPEED Energy provides the human body with the fuel it needs to keep up with the SPEED of everyday life. Each drink contains a potent energy blend of B-vitamins, caffeine, taurine and ginseng. Packaged in 16 oz. cans with a stylish black top, sleek body and bilingual English and Spanish nutritional facts, SPEED Energy is available in singles, four-packs and 24-pack cases throughout major retailers, convenience and grocery stores, along with select bars and nightclubs.

Steaz is a brand of flavorful, great tasting, all natural, organic and fair trade green tea based beverages in three healthy and delicious product lines – iced green teas, energy drinks and, for the first time ever, cactus waters. All of our drinks are organic, use the highest-quality ingredients, and are fair trade-sourced whenever possible. That’s why all of our beverages taste so good. And it’s why you can feel good about drinking them.

Try our whole family of beverages: • Iced tea - Lightly Sweetened: Certified organic green tea, lightly sweetened with organic cane sugar and natural ingredients - Zero Calorie: Organic green tea meets stevia, an all-natural no-calorie sweetener - Unsweetened: Pure, unsweetened organic green tea with a hint of natural fruit flavors •Organic Energy: - Organic plant-based ingredients provide a clean energy boost for your body and mind.

• Cactus Water - Made from the fruit of the prickly pear cactus

64 MARCH 2016 BEVNET MAGAZINE

Taste Nirvana Pure Coconut Waters

TigerNut Horchata

Taste Nirvana International, Inc.

Organic Gemini

PACKAGING: 12 oz. PET PACKAGING: 9.5 oz. Glass, 23.6 oz. Glass, 16.2 oz. Can, 10.14 oz. Can PRIMARY FUNCTION: Sports and Hydration Our award winning taste sets us apart from others. Our family’s desire to share the best of Thailand’s flavors does too. INTRODUCING our COCO MATCHA & COCO PASSION FRUIT WITH SEEDS new flavors, in our NEW LOOK! Packed Within Hours of Harvest – makes a HUGE difference Simply the Most Delicious Coconut Water You Will Ever Taste 24+ months Shelf Stable, No Refrigeration Necessary Try all our varieties: Taste Nirvana Coco Pure, Coco Pulp, Coco Aloe, Coco Matcha, & Coco Passion Fruit

PRIMARY FUNCTION: Weight Loss/Appetite Control Our products showcase an ancient superfood called TigerNuts. They are small root vegetables, not nuts. TigerNuts comprised of 80% of our Paleo ancestors’ diet about 2 million years ago.

Our TigerNut Horchata is cold-pressed and cold-pressured thus maintaining the superfood qualities of this ancient root vegetable. With as much Iron as red meat, TigerNut Horchata is an excellent choice for Vegans. With as much potassium as coconut water, it’s excellent post work-out.

TigerNuts are the number one source of Resistant Starch-a prebiotic fiber which helps your body produce probiotics. Recent research studies have linked Resistant Starch to weight loss-it increases your ability to burn fat and makes you feel fuller longer.

NUT FREE - DAIRY-FREE - VEGAN - 100% ORGANIC - NONGMO - KOSHER - PALEO

Beats Water, Everyday.

7G 28

© Miami Bay Beverage Company 2016

PROTEIN

CALORIES

0

SUGAR

The protein beverage category is growing rapidly.

Make great tasting trimino protein infused water a profitable part of your 2016 retail success story.

Connect with trimino at (203) 453-0090 for details.

drinktrimino.com

Builds & Maintains Muscle Increases Energy & Endurance Curbs Appetite BEVNET MAGAZINE MARCH 2016

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trimino protein-infused water

Tweaker Energy Shots

Miami Bay Beverage Company

Haider Corp. dba Tweaker Energy Drink

PACKAGING: 16 oz. PET

PACKAGING: 2 oz. PET

PRIMARY FUNCTION: Protein

PRIMARY FUNCTION: Energy

trimino protein-infused water is simply delicious and Beats Water, Everyday!

Each bottle features 7g of protein and only 28 calories along with 3 key functional benefits. First, trimino is made with whey protein isolate, the gold standard, for athletes and active individuals interested in building or maintaining muscle, and for people who just want to get more out

Tweaker Energy Shots Fastest Growing Value Brand of Energy Shots #1 Value Brand in C-stores #2 Brand in c-stores based on Dollar sales and Units. ( Measure IRI 52 week) 7 years of consistent double digit growth!

of their daily routine. Whey protein absorbs quickly by the body and contains muscle-repairing amino acids for faster recovery after a workout. trimino also contains B-Complex vitamins (B3, B5, B6, B12) – body essentials for protein metabolism which help allow us to stay energized throughout the day.

And with 0 Sugar, 0 Carbs, and a low Glycemic Index, it’s great for diabetics, and is also caffeine, gluten and lactose free. trimino is the smart choice for mom’s seeking alternative beverage solutions, and works well as part of any weight management program by curbing appetites.

Why Consider a Value Brand Option?

72 million Americans reported living paycheck to paycheck, a consumer base seeking value in every purchase, and eager to buy when offered affordable pricing.

Value = Incremental sales to the energy shot category Available in 4 regular strength flavors: Berry, Grape, Pomegranate and New Watermelon as well as 2 Extra Strength Flavors: Sour Apple and Mango Peach.

4 delicious flavors: Coconut Pineapple, Mixed Berry, Peach, Strawberry Lemonade.

Retailers who added Tweaker, reported increasing total category sales. Time to give it a try if you are not already stocking.

The Brand with an unusual name, and exceptional unit sales.

Tu Me Turmeric Infused Water

VBURST™ Vitamin Shots

Tu Me Turmeric Water

Tu Me Beverage Company

Tu Me Beverage Company

PACKAGING: 16.9 oz. PET

PACKAGING: 16.9 oz. PET

PRIMARY FUNCTION: Sports and Hydration

PRIMARY FUNCTION: Sports and Hydration

Natural, Turmeric, Low Cal, Available in 5 Flavors

Natural, Turmeric, Low Cal, Available in 5 Flavors

Vita-Rite, LLC.

Vita Coco Cafe All Market Inc, DBA Vita Coco

PACKAGING: 2 oz. PET

Tu Me Turmeric Infused Water

Ultima Replenisher

No sugar, no calories, no caffeine. All nutrition.

Vertical Water

Tu Me Beverage Company

Ultima Health Products

PACKAGING: 16.9 oz. PET

PACKAGING: 4.6 oz. Sticks/Sleeves

PRIMARY FUNCTION: Sports and Hydration

PRIMARY FUNCTION: Electrolyte Enhanced

NEW Turmeric w/ Coconut Water, Natural Electrolyte

No added sugar, nothing artificial ever!

66 MARCH 2016 BEVNET MAGAZINE

PRIMARY FUNCTION: Immunity

PACKAGING: 330 mL Tetra Pak PRIMARY FUNCTION: Energy Electrolyte-rich coconut waterbased lattes.

Vita Coco Coconut Water Feronia Water PACKAGING: 16.9 oz. Tetra Pak PRIMARY FUNCTION: Sports and Hydration Maple Water on a mission to keep trees vertical

All Market Inc, DBA Vita Coco PACKAGING: 500 mL Tetra Pak, 330 mL Tetra Pak, 1 L Tetra Pak PRIMARY FUNCTION: Sports and Hydration Naturally electrolyterich, never-fromconcentrate

Vuka Natural Energy Drinks

XL Energy Drink

Wild Tonic Jun Kombucha

Vuka, LLC

XL Energy Drink Corp

PACKAGING: 16 oz. Can

PACKAGING: 8.4 oz. Can

PRIMARY FUNCTION: Energy

PRIMARY FUNCTION: Energy

Same delicious flavors, now NEW packaging!

lightly carbonated, containing taurine+caffeine

Sedona Kombucha LLC

PACKAGING: 16 oz. Glass PRIMARY FUNCTION: Gut Health Zola Chocolate Coconut Water

WANU WANU Water

Zola

PACKAGING: 16 oz. PET

PACKAGING: 17.5 oz. Can

PRIMARY FUNCTION: Sports and Hydration

PRIMARY FUNCTION: Sports and Hydration

Nutrient Infused Flavored Water

Chocolate flavored natural hydration and recovery

Wild Tonic Jun is lively, bubbly fermented brew made with exotic teas and sustainably sourced honey. It is abundant with naturally occurring raw live cultures, organic acids, electrolytes and probiotics, including Lactobacillus!

Our alchemist and brewmaster has honed distinctive flavors that partner with the characteristics of the honey to refresh and energize the body with every sip. Many who shy away from regular kombucha products, love Wild Tonic Jun for its softer mouth feel and lighter taste that fermenting with honey provides.

It is our team’s inspired intention to lead the way in introducing Jun into the functional beverage marketplace with our excellent, unique and distinctively branded product.

Our Flavors: Lavender Love, Tropical Turmeric, Rosemary Lemon, Raspberry Goji Rose, Blackberry Mint, Spiced Pear, Untamed Apple, Blueberry Basil, Grapefruit Tarragon, Cilantro Ginger Lime ATTRIBUES: Organic Certified; NonGMO Project Verified; Gluten Free

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A. Holliday & Company Inc.

Artiste

Avure Technologies (HPP)

Baobab Foods

CATEGORIES: Ingredients

CATEGORIES: Ingredients

In business for over 40 years, we have been supplying various bulk teas (extracts & leaf), coffees (extracts), antioxidants, herbal & superfruit extracts, certified organic products, natural caffeine from tea or coffee, polyphenols, EGCG, Rooibos and our newest product, Coconut Water Powder.

Artiste is a leading global supplier of high quality specialty flavor ingredients sourced through a global network of partner manufacturers. Portfolio includes Citrus, Mints, Extracts including Tea, Coffee, Cocoa, Vanilla and Fruit, Flavors and a premium line of Nutraceuticals and Botanicals.

CATEGORIES: Manufacturing Equipment, Laboratory

CATEGORIES: Ingredients ATTRIBUTES: Kosher, Organic

AVURE Technologies is the global leader in HPP with more than 60 years of experience and expertise in HPP science and manufacturing. AVURE specializes in HPP systems for beverage processing with the fastest and most reliable systems in the industry.

Baobab Foods is the leading supplier of superfood products from Southern Africa, including organic Baobest™ Baobab Fruit Powder and Moringa Leaf Powder. Baobab Foods is committed to socially-responsible and sustainable harvesting of baobab, creating real, lasting economic opportunities for all.

Affinity Creative Group

AVT Tea Services North America

AZPACK

Berlin Packaging

CATEGORIES: Consulting & Marketing, Graphics & Design

CATEGORIES: Ingredients

CATEGORIES: Packing/Bottling/Canning

CATEGORIES: Packaging & labels

Tea Extracts - For use in RTD teas, powdered beverages and liquid concentrates. AVT is a vertically integrated primary producer/supplier of powdered cold and hot water soluble tea extracts. Black, Green, decaffeinated and specialty teas. FSSC 22000 GFSI certified. Fairtrade, Kosher, Organic, Halal.

FULLY AUTOMATED BOTTLING & CANNING FOR HIGH-ACID BEVERAGES, POWDER BLENDING & FILLING, STATE-OF-THE-ART 240,000 SF FACILITY, 400,000-BOTTLE DAILY CAPACITY, 1 MILLION CAN DAILY CAPACITY, TUNNEL PASTEURIZED, HOT FILL OR COLD FILL PRESERVED, CAN FILL CAN SIZES 5.5 OZ UP TO 24 OZ.

Berlin Packaging is the premier supplier of plastic, glass, and metal containers and closures. We offer a wide array of packaging for beverage companies along with design, financing, consulting, and warehousing services for customers of all sizes. We exist to help companies be Greater, Faster.

We're a strategic and full-service design, packaging, logo development and branding agency specializing in wine, spirits and luxury foods. Imagine what we can create together.

AIBMR Life Sciences

Axiom Foods, Inc.

CATEGORIES: Consulting & Marketing AIBMR provides consulting services to the natural products industry worldwide. AIBMR specializes in services specifically designed to match client goals: GRAS Self-determinations, FDA GRAS and NDI Notifications, FDA/FTC compliance, label reviews, claims substantiation, and toxicology studies.

Applied Food Sciences, Inc. (AFS)

CATEGORIES: Ingredients ATTRIBUTES: Kosher, Private label available, Export ready, Organic

Carnipure® by Lonza Inc.

CATEGORIES: Ingredients

CATEGORIES: Ingredients

Carnipure® L-Carnitine plays an important role in energy metabolism and is essential for transporting long-chain fatty acids across the mitochondrial membrane. Carnipure® tartrate and Carnipure® crystalline are self-affirmed GRAS, bright white, pH and heat stable, highly water soluble and form

Innovating plant protein manufacturing since 2005 & recently receiving The New Economy’s Clean Tech Food & Beverage Award, Axiom is the world’s first & largest manufacturer/distributor, starting with its signature Oryzatein® brown rice protein. Perfecting its patent-pending hexane-free processes, Axiom expanded into pea protein, including the largest authentically organic supply, sacha inchi & now hemp. With more Chemi Nutra plant proteins, milks and factories in the pipeline, this California-based company has been known for the largest commercial supplies — doubling almost year over year, the only GRAS certification, an extensive Quality & Heavy Metals Management Program, & the only third-party CATEGORIES: Ingredients research showing Oryzatein rice protein is as good as whey at building ATTRIBUTES: Kosher muscles & aiding exercise recovery.

AFS specializes in functional ingredients designed to work in beverages for energy, relaxation, and detoxification.

AFS provides botanical extracts with a neutral taste profile, that are highly water soluble, sustainably and ethically farmed, Non-GMO, and GRAS (an FDA requirement for U.S. beverages) 68 MARCH 2016 BEVNET MAGAZINE

Chemi Nutra makes the functional ingredient AlphaSize® Alpha-Glyceryl Phosphoryl Choline (A-GPC). AlphaSize® boosts both mental and physical energy while remaining tasteless and completely water soluble in any beverage. The FDA has acknowledged AlphaSize® A-GPC as GRAS.

BevSource

CATEGORIES: Ingredients, Packaging & labels Your single source for ingredients, packaging, and outsourced operation solutions.

Our vision is to provide beverage entrepreneurs, brand owners and manufacturers around the world with the raw materials, packaging, and industry expertise to help turn a beverage idea into a high-quality product.

We carry decades of trade knowledge and experience as a supplier of beverage production, operations, sourcing/procurement, and logistics solutions for small and large beverage companies. With BevSource, your company will have the full support of our team of industry experts to handle the tasks necessary to grow your business and help navigate the complex, global beverage marketplace.

Visit www.bevsource.com today to find out more!

Coyote Logistics

Creekside Springs, LLC

CATEGORIES: Logistics & warehousing

CATEGORIES: Packing/Bottling/Canning ATTRIBUTES: Private label available

Coyote offers truckload, less-thantruckload, intermodal, cross-border, and supply chain services to more than 14,000 shippers in a variety of industries. We believe in a "No Excuses" commitment to service for shippers and carriers. Coyote is a subsidiary of UPS.

Full-line supplier of bottled water for co-pack/private label brands. Spring, purified & enhanced products in 8 oz. to 1.5 Liter unit sizes. PA & OH facilities certified SQF Level 3. Co-pack purified, spring & enhanced waters for retail/specialty brands, serving as eastern production source.

CP Kelco

CROWN Cork & Seal USA, Inc.

CATEGORIES: Ingredients

CATEGORIES: Packing/Bottling/Canning

CP Kelco is a leading global producer of specialty hydrocolloid products and solutions including pectin, gellan gum, xanthan gum, carrageenan & cellulose gum. We offer a variety of stabilizers and texturizers to suit the needs from rheology control to shelf-life stability of beverage manufacturers.

Crown is the leader in metal containers to the beverage industry. We offer best-in-class quality, technical service, and speed-to-market. Crown is regarded as an industry leader in sustainability and innovation. We offer a variety of can options, including our new sleek line.

Bioenergy Life Science, Inc.

250 minimums available with 2 day production time on most products

CATEGORIES: Ingredients Bioenergy Life Science, Inc. (BLS) is the maker of Bioenergy Ribose®, a five-carbon carbohydrate that regulates the body’s natural process of energy synthesis. Ribose helps accelerate energy recovery, reduce muscle stiffness and provide greater endurance. Bioenergy Ribose is an all-natural functional ingredient with well over 100 clinical studies documenting its benefits. Bioenergy Ribose is the only branded and patented form of Ribose on the market and its safety is evidenced by its GRAS status (including a “no questions letter” from the FDA). It is also kosher, certified pure, non-GMO and gluten free. It is already popular in a wide array of beverages and supplements and is quickly gaining the attention of food manufacturers due to its health benefits and energy functions.

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Custom Ingredients, Inc.

DuPont Tate & Lyle Bio Products

Finlay Extracts & Ingredients USA, Inc.

Franklin Baker, Inc.

CATEGORIES: Ingredients

CATEGORIES: Flavors ATTRIBUTES: Kosher

CATEGORIES: Flavors, Ingredients ATTRIBUTES: Kosher, Private label available, Fair Trade, Organic

CATEGORIES: Ingredients

Your value-added partner for Natural, Organic Compliant, and Non-GMO Flavors. We manufacture both liquid & powder Flavors for all food, beverage, & supplement applications. As the “Experts in Custom Flavor Creation,” we offer full service beverage development to match your unique Flavor profile.

Zemea® USP-FCC propanediol is a pure, naturally derived ingredient that offers a welcome alternative to petroleum-based flavor and extract carriers. Zemea® USP-FCC propanediol is safe, stable, and provides an enhanced flavor profile.

Doehler North America

DWS Printing

CATEGORIES: Flavors, Ingredients

CATEGORIES: Packaging & labels

Doehler is a global producer, marketer, & provider of natural ingredients, ingredient systems, & integrated solutions for the food & beverage industry.

Our global sourcing network, comprehensive application expertise, & vast processing capabilities deliver endless solutions. WE BRING IDEAS TO LIFE.

Established in 1865 DWS is a 4thgeneration family owned & operated label printing and packaging design company specializing in labels for craft beer and beverage. Capabilities include Cut-&-Stack, Pressure Sensitive, Shrink Sleeve & Roll-Fed labels.

Draco Natural Products

Health benefits and antioxidants in tea and coffee position Finlays, a leading global supplier of tea and coffee ingredients, to assist customers in bringing functional product solutions to a variety of beverage applications including iced cappuccino, ready-todrink, energy, soy and alcohol.

Franklin Baker is a world-class manufacturer of coconut products for over 120 years. We are ISO 9001:2000, ISO 22000:2005, BRC, Kosher and Halal certified. We offer coconut water, coconut water concentrate, coconut sugar and all other coconut products. We offer a variety of bulk and retail sizes.

Foodarom

CATEGORIES: Flavors Reach your target audience with memorable flavors that will spark their imagination. Our flavor designers will create a signature taste that deliver powerful messages and communicate the delectable flavors of your beverage.

CATEGORIES: IngredientsATTRIBUTES: Kosher, Organic Draco’s BioVitality tm Whole Fruit & Vegetable Extracts are 100% |natural powerhouses of concentrated nutrition, flavor and color for your functional beverage projects. Processed using the whole fruit or vegetable, nutrient dense BioVitality extracts contain up to 50% more valuable phyto-compounds than juicing. Extracts are water soluble, carrier free, and are very low in microplate counts and heavy metals.

They are available in liquid or powder form, and as certified organic.

Custom formulation to your functional specification is our specialty.

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WE PUT THE WOW IN YOUR PRODUCT!

Fort Dearborn Company

Ganeden Biotech

CATEGORIES: Packaging & labels

CATEGORIES: Ingredients

Decorative label solutions…we’ve got you covered. Fort Dearborn Company offers a variety of shrink sleeve, pressure sensitive, roll-fed and cut & stack labels to support your beverage brand building objectives. We service brands large and small. Contact us today to discuss your application.

GanedenBC30 (Bacillus coagulans GBI-30, 6086) probiotic is a patented organism that can be found in more than 200 food and beverage products throughout the world. GanedenBC30 is highly stable through processing, shelf life and stomach acids. It is backed by 20+ published studies and FDA GRAS status.

Glanbia Nutritionals

Gotham Brand Managers

HPIngredients

Inland

CATEGORIES: Ingredients

CATEGORIES: Brokers & Agents, Consulting & Marketing, POS; POP; & Merchandising

CATEGORIES: Ingredients

CATEGORIES: Packaging & labels

HPI offers functional superfruit ingredients from juice concentrate, freeze-dried powder & powder extracts of: Maqui berry, Elderberry, Blackberry, Blueberry, Raspberry, Bergamot, Blood Orange, etc. Clinically-tested to help you develop exciting, new, innovative & delicious blockbuster beverages

Inland works collaboratively with brand owners and industry partners to advance best-in-class solutions for food, beverage and consumer product packaging. Products offerings include Cut & Stack, In-Mold, Pressure Sensitive, Shrink and Blow Mold Labels – along with Flexible Packaging options.

Glanbia Nutritionals delivers functional and nutritional ingredient solutions to food, beverage, supplement, cosmetic and pet food industries worldwide. With our products available in over 130 countries, we have sales and technical support in 14 countries and manufacturing in 7 countries.

Gotham Brand Managers is an independent sales, sampling, guerilla marketing & merchandising team for select snack & beverage brands in the NYC area. Not your typical broker or consulting group; our experienced team works hard every day in stores & on the street promoting the brands we represent.

Global Essence Inc

GreatVines Inc.

Idaho Milk Products

Innovative Food Processors, inc. (IFP)

CATEGORIES: Ingredients

CATEGORIES: Software & Technology

CATEGORIES: Ingredients

CATEGORIES: Product Development

Global Essence is a supplier of raw materials to the flavor, fragrance and consumer products industries. We specialize in essential oils, aroma chemicals, citrus products, absolutes, natural custom blends, NOP Organics and other flavor and fragrance components. Certified Woman Owned Business

GreatVines is a mobile cloud-based solution for the global beverage industry that manages 3-tier and direct sales execution, trade marketing, survey analytics, pricing optimization and depletion reporting. Take charge of your sales with improved efficiency, visibility and control. Sell More. Better.

We believe the freshest, most consistent milk product ingredients lead to the best tasting end products, and our products can transition from milking parlors to final packaging within twenty-four hours. Our dedication to freshness results in better tasting, better performing dairy ingredients.

IFP develops & manufactures functional beverage, sport/nutrition supplement & medical food powdered products that contain high value ingredients. Customized services include agglomeration & microencapsulation technologies. NSF registered GMP for Dietary Supplement/ SQF Level 3

Glover Capital, Inc.

Hammer Packaging

ITO EN (North America) INC.

CATEGORIES: Ingredients CATEGORIES: Financial Services

CATEGORIES: Packaging & labels

Glover Capital, Inc., negotiates the purchase, sale, merger or restructuring of industry-specific assignments that are national and international in scope. The company also advises owners and senior management on a wide spectrum of corporate financial issues.

Established in 1912, a privately-held packaging printer with expertise in sheet-fed offset, web offset and flexography. Core products include cut & stack labels, in-mold labels, shrink sleeve labels, roll-fed labels and pressure sensitive labels. Learn more today!

Gold Coast Ingredients

Hidell International

CATEGORIES: Flavors Gold Coast Ingredients is a wholesale flavor and color manufacturer. With us you will find Organic, Natural, Non-GMO and other Clean Label flavors available as liquids, powders, powder encapsulations, emulsions and advanced extractions. We also offer signature Masking Agents and Sweetness Enhancers.

CATEGORIES: Consulting & Marketing, Product Development For 48 years, Hidell International has provided consulting services for the bottled water and beverage industry.

HI has a proven track record of developing advanced nutritional products and formulations. We have developed the Hidell Collaborative Network of Experts to assist in innovative efforts.

72 MARCH 2016 BEVNET MAGAZINE

ITO EN, the leading supplier of green tea and beverages offers an array of green tea, to include MATCHA, finely milled green tea leaves revered for its antioxidants & natural energy boost. A trend forward ingredient for healthy beverages, baking and cooking. 100% Authentic Matcha from Japan.

International Beverage Management

CATEGORIES: Product Development A technical beverage development team, with over 100 years experience in the beverage industry. We can help with energy drinks, liquid & powdered supplements, teas, fortified water & juice drinks. We offer prototype samples, documentation, mfg instructions and referrals to industry professionals Kefiplant

McLean Design, Inc.

MTC Industries, Inc

NORWICH BEVERAGE COMPANY

CATEGORIES: Graphics & Design

CATEGORIES: Ingredients ATTRIBUTES: Fair Trade

CATEGORIES: Packing/Bottling/Canning

McLean Design has been creating market-beating beverage packaging for over two decades. Based in the San Francisco Bay Area, we specialize in brand strategy, brand identity, packaging design, and custom structures.

MTC Industries, Inc is your trusted ingredient partner. We have more than 20 years experience in the research and distribution of diverse ingredients, including Sweeteners, Probiotics, Vitamins, Amino Acids, Proteins, Herbs, Flavoring, Collagen, Sports Nutrition and Weight Loss products.

Metabrand LLC

NVE Pharmaceuticals/Stacker2

Norwich Beverage Company ( formerly Connecticut Currant ) has moved into a new larger building in Norwich, CT with an addition of much more bottling capacity with plenty of cold storage. We produce and bottle flash pasteurized cold fill fruit and vegetable juices in PET from 10 oz to 128 oz.

Categories: Filling & Bottling Equipment, Ingredients, Laboratory, Packing/Bottling/Canning, Product Development CATEGORIES: Ingredients Kefiplant produces Kombucha & 30 certified organic fermented botanical extracts for non-alcoholic beverage manufacturers.

Fermentation provides a synergy of phytocompounds, organic acids, probiotics & enzymes.

MANE, Inc.

CATEGORIES: Consulting & Marketing ATTRIBUTES: Kosher, Private label available, Export ready, Fair Trade, Organic MetaBrand is a world class team of experts to help you create, launch, or grow your food, beverage, supplement, or personal care brand. We do strategic planning, market analysis, branding and design, product formulation and development, outsourced operations, and sales and marketing execution.

MONK FRUIT CORP.

NVE Pharmaceuticals is a copacker and private label manufacturer with over 30 years of experience, located conveniently near NYC in the northeast corridor.

Experienced with both in-house and custom blends, NVE offers energy shots that are available in sizes from 2, 3 and 4oz.

Your energy shot can be produced in the standard NVE blown boston round shot bottles or a unique variety of custom bottles blown in our facility.

NVE also offers 6oz and 8oz cold fill beverages and waters. NVE is one of the few manufacturers who will manufacture private label quantities as low as 10,000 bottles.

CATEGORIES: Ingredients ATTRIBUTES: Kosher

NVE’s cold-filled 8.4oz carbonated energy drink cans are offered in a variety of custom flavors as well as private label formulations.

Monk Fruit Corp. is the world’s largest producer of monk fruit, a sub-tropical melon that can be used as a sweetening ingredient. Our juice is 20 times sweeter than typical juices, and is a great tasting, natural way to significantly reduce sugar and calories in a wide range of beverage products.

For a plant tour go to www.nveusa.com

Martin Bauer Inc.

Morre-Tec Industries, Inc.

NOR-CAL BEVERAGE CO., INC.

Overnight Labels, Inc

CATEGORIES: Ingredients

CATEGORIES: Ingredients, Logistics & warehousing, Product Development

CATEGORIES: Packing/Bottling/Canning

CATEGORIES: Packaging & labels

Morre-Tec Ind., Inc. a family owned business of 30+ years with Functional/ Nutritional Ingr. - Minerals, Vitamins, Bioflavonoids, Fibers incl. Gum Acacia, Proteins and Licorice that fortify your products. We support the markets Food, Beverage, Flavor, Waters, Power Drinks and Dairy incl. Yogurt.

CA Contract Manufacturer of can & bottle RTD beverages using hot-fill, cold-fill carbonated, tunnel pasteurized and chilled processes. Onsite labs. Export & Private Label. Warehouse, repack & logistics services.

GFSI, GMP, Kosher & Organic certified.

Customer Service Focused, family owned since 1937

Overnight Labels Inc. is an award winning US based manufacturer specializing in custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell inserts, pressure & non pressuresensitive labels and more!

CATEGORIES: Flavors MANE's Pure Capture™ platform delivers natural flavor solutions for high performance, affordable natural flavors. MANE's broad palette of natural proprietary compounds are driven by global expertise in natural vanilla and true-to-nature extractions to design the preferred market beverages.

The Martin Bauer Group is one of the largest manufacturers of tea & botanical extracts and raw materials for the food & beverage and nutritional supplements industries. Supplying off-the-shelf ingredients and tailormade products for your requirements.

Safe, high quality products you can trust.

For more information contact: Walter Orcutt Email: co-packing@nveusa.com Phone: 973-601-8484

BEVNET MAGAZINE MARCH 2016

73

ProAmpac

ResistAid® by Lonza Inc.

CATEGORIES: Packaging & labels

CATEGORIES: Ingredients

CATEGORIES: Flavors, Ingredients

ProAmpac is a leading global flexible packaging company with a strategic geographic footprint and enhanced product offerings unparallelled in the industry.Its mission is to provide a steadfast commitment to creative packaging solutions,industry-leading customer service and award-winning innovations.

ResistAid® is a proprietary natural immune support ingredient consisting of the soluble polysaccharide arabinogalactan and bioactive polyphenolic flavonoids, and thus has antioxidant capacity. It is highly water soluble and stable at a wide temperature and pH range.

ATTRIBUTES: Woman owned, Kosher, Organic

PTM Food Consulting

Sensient Flavors

CATEGORIES: Product Development

CATEGORIES: Flavors

PTM Food Consulting is your premier product development & manufacturing support firm. Our wide range of expertise, development and creativity achieves an exciting point of difference between your product and competitors. Whether your project is a simple formulation or a complex one, we’re your team.

Sensient Flavors LLC is a unit of Sensient Technologies Corporation and is one of the world’s leading flavor companies, operating in 30 countries.

Sensient Flavors’ innovative technologies offer the optimal choice for complete flavor system development.

Orgenetics, Inc.

Orgenetics, Inc. introduced water soluble USDA Certified Organic & All Natural Vitamins and Minerals derived from Organic fruits & vegetables to the US market in 2007. We have since revolutionized the food & beverage industry worldwide. Our premium brand raw materials offer the cleanest form of natural vitamins and minerals, along with the co-nutrients of the same fruits & vegetables (which help the absorption and activity of vitamins and minerals). The end result is an Organic & All Natural Vitamin/Mineral that has been water extracted, without the use of synthetic solvents, excipients, or any additives. This provides for a clean label that consumers will like and respect, while making the product healthier.

Packagingarts

Parkside Beverage

Pyure Brands LLC

CATEGORIES: Ingredients CATEGORIES: Packing/Bottling/Canning, POS; POP; & Merchandising The team at packagingarts is all about innovative design, strategy and turn-key solutions in packaging, promotions and displays for brands at the retail floor, as well as on premise environments. We connect leading brands to the market and the consumer with a high level of merchandising experience.

CATEGORIES: Product Development Custom Formulations, product improvements, copacker sourcing for new and existing beverage companies.

You own the formulations 100%. One on one service with 26 years creating hundreds of new products.

Palmer Canning Systems

Prinova USA

CATEGORIES: Filling & Bottling Equipment, Packing/Bottling/Canning

CATEGORIES: Product Development

We provide turn-key canning systems from 35-200 CPM for beverages or beer utilizing counter pressure filling and rotary seaming technology. Our lines include de-pal, rinsing, drying, conveyance, accumulation and integration into any multi-packing systems.

Prinova provides high-quality ingredients, flavors and value-added nutritional blends to the global food, feed and wellness industries. Prinova has a team of application and technical specialists within the R&D Laboratory to help customers develop, improve, and enhance their products.

74 MARCH 2016 BEVNET MAGAZINE

SouthEast Beverage and Bottling The Bricktown Group

CATEGORIES: Packing/Bottling/Canning

CATEGORIES: Consulting & Marketing

Southeast Bottling & Beverage is a tolling and turnkey manufacturer of beverages. Our 3 lines can manufacture 2oz to 48oz hot fill or cold fill process. New 76,000 sf state of the art facility with more capacity, capabilities, top notch mgmt with GMP and other Cert. Call us for more information.

The Bricktown Group is a leading food, beverage and nutraceutical consulting firm. Bricktown is focused on working collaboratively with our clients to bring innovative thinking, strong facilitation skills, proven strategic frameworks, and implementation techniques to our clients.

Steviva Ingredients

Tripack

CATEGORIES: Ingredients

CATEGORIES: Manufacturing Equipment, Logistics & warehousing, Packaging & labels

Steviva Ingredients, Inc., is a global ingredient supplier with a focus on all-natural high-intensity sweeteners and customer sweetening solutions for manufacturers.

Steviva Ingredients sweeteners and bulk ingredients are all natural, GMO free, soy free, corn free and allergen free.

NEW YORK CITY

TRIPACK is an industry leader in the manufacturing of shrink sleeve application systems for shrink labeling, tamper evident banding, and multipack applications. In addition, we offer contract sleeving, bottle decorating, warehousing and 3PL services.

Stiebs

True Fresh HPP

CATEGORIES: Ingredients

CATEGORIES: Product Development, Software & Technology ATTRIBUTES: Private label available, Organic

Stiebs is devoted to sourcing, processing and delivering the world's finest plant-based products. We offer a full line of fruit based ingredients as Single Strength Juices, Juice Concentrates, Purees, Extracts, Powders and Pomegranate Arils.

SUMMER 2016

True Fresh HPP is a HPP tolling solutions provider using four of the largest Hiperbaric Model 525's in our 60,000 sq ft Southern CA facility. We are a company of food industry professionals with over 100 collective years of experience in natural organic foods & food safety.

Synergy Flavors

Virginia Dare

CATEGORIES: Flavors

CATEGORIES: Flavors

Synergy Flavors is a leading manufacturer and supplier of flavorings, extracts and essences. We have extensive experience across the food and beverage industry, developing high quality taste solutions which inspire innovation and can help you stay one step ahead of the competition.

Virginia Dare is a long established high quality flavor supplier for all categories of beverages and health and wellness products. Specializing in Tea, Vanilla, and Coffee concentrates, and Masking, Sweet and Fruit flavors.

BEVNET MAGAZINE MARCH 2016

75

COMPANY CONTACT INFORMATION

COMPANY

CONTACT NAME

A. Holliday & Company Inc.

Christine Renken Ed Rice Joseph Montgomery III

Affinity Creative Group Agro Innova Co. Agua Brands AIBMR Life Sciences All Market Inc, DBA Vita Coco

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

4141 Yonge Street

Toronto

ON

M2P 2A8

416-225-2217

teacoff.com

1125 Walnut Avenue

Mare Island - Vallejo

CA

94592

707-558-0744

affinitycreative.com

2700 Glades Circle

Weston

FL

33327

954-384-3090

suavva.com

Jacqueline Harrigan

1300 Grumman Road West

Bethpage

NY

11714

516-317-8666

drinkagua.com

John R Endres, ND

4117 S Meridian

Puyallup

WA

98373

253-286-2888

aibmr.com

Hailey Tully

250 park ave south

New York

NY

10003

646-461-0319

vitacoco.com

Jackson Zapp

8708 S Congress Ave

Austin

TX

78745

512-732-8300

appliedfoods.com

Raz Inserra

5870 W. Jefferson Blvd.

Los Angeles

CA

90016

818-458-8707

AQUAhydrate.com

Arriba Brands, LLC

Danny Stepper

80 West Sierra Madre Blvd

Sierra Madre

CA

91024

310-968-2563

drinkarriba.com

Artiste

Joe Raimondo

139 Harristown Road

Glen Rock

NJ

07452

201-447-1311

artiste.us.com

Dan Ashby

PO Box 93686

Cleveland

OH

44101

949-361-8611

goavitae.com

Applied Food Sciences, Inc. (AFS) AQUAhydrate

Avitae USA, LLC AVT Tea Services North America Avure Technologies (HPP) Axiom Foods, Inc. AZPACK

Andrew Mckay

8805 Tamiami Trail north

Naples

FL

34108

239-263-4999

avttea.com

Lisa Pitzer

1830 Airport Exchange Blvd.

Erlanger

KY

41018

859-534-1545

avure-hpp-foods.com

David Janow

12100 Wilshire Blvd.

Los Angeles

CA

90025

800-711-3587

axiomfoods.com

AZPACK

7303 S Kyrene Rd

Tempe

AZ

85283

480-449-7770

azpack.com

Whitestone

NY

11357

718-357-7402

B.A. Sports Nutrition, LLC Baobab Foods

Stephan Broburg

365 118th Avenue SE

Bellevue

WA

98005

425-450-8822

baobabfoods.com

Berlin Packaging

Carole Branchetti

525 W Monroe

Chicago

IL

60661

312-869-7539

BerlinPackaging.com

Kathy Evgen

219 Little Canada Rd E.

St. Paul

MN

55117

866-956-4608

bevsource.com bioenergyribose.com

BevSource Bioenergy Life Science, Inc.

Penny Portner

13840 Johnson St NE

Ham Lake

MN

55304

763-746-3926

Bragg Live Food Products

Michael Launer

PO Box 7

Santa Barbara

CA

93102

805-968-1020

Bragg.com

BriteBevCo, Inc.

Grant Estabrook

2700 E. Coast Hwy

Corona del Mar

CA

92625

800-490-9129

britewater.com

CAJ Food Products, Inc.

John Einsfeld

11650 Olio Road

Fishers

IN

46037

888-524-6882

BiottaJuices.com

Carnipure速 by Lonza Inc.

Jeff Della Valle

90 Boroline Road

Allendale

NJ

07401

201-316-9472

carnipure.com

Celsius Holdings Inc.

Gerry David

2424 N Federal Hwy, Suite 208

Boca Raton

FL

33431

561-276-2239

celsius.com

Cham Cold Brew Herbal Teas

Mike Samos

419 Lafayette Street

New York

NY

10003

646-926-0206

drinkcham.com

Chase Hagerman

11100 Metric Blvd

Austin

TX

78758

512-823-2500

cheminutra.com

Chemi Nutra COCO5

Scott Sandler

1932 W. Kinzie St.

Chicago

IL

60622

312-243-1115

coco5.com

Complex Beverage, LLC

Eddy Antoine

8875 Hidden River Pkwy

Tampa

FL

33637

813-367-2366

complexbeverage.com

Connecticut Currant

Allyn Brown

50 NW Corner RD

Preston

CT

06365

860-889-3766

ctcurrant.com

CORE Nutrition, LLC

CORE Nutrition

1222 E Grand Ave

El Segundo

CA

90245

310-640-0500

core-hydration.com

Justin Turner

2545 West Diversey Avenue

Chicago

IL

60647

773-365-8983

coyote.com

Coyote Logistics CP Kelco

Leanne Levy

3100 Cumberland Blvd

Atlanta

GA

30339

678-247-7454

cpkelco.com

Creekside Springs, LLC

Dave Carlson

667 Merchant Street

Ambridge

PA

15003

724-266-9000

creeksidesprings.com

CROWN Cork & Seal USA, Inc.

Ron Skotleski

One Crown Way

Philadelphia

PA

19154

215-698-5248

crowncork.com

Custom Ingredients, Inc.

Mike Wendling

160 Calle Iglesia

San Clemente

CA

92672

949-276-7995

customingredientsinc.com

DD Beverage Co.

Andrew Drayson

#28 - 7704 Birch Bay Drive

Blaine

WA

98230

604-999-3050

beaverbuzz.com

Alexandra

2001 Biscayne Blvd. Ste# 117/68

Miami

FL

33137

866-822-3650

darkdog-organic.com

DD USA Organic LLC Diabolo Beverage Co. LLC

Jon Pevehouse

PO Box 56869

Sherman Oaks

CA

91413

714-702-4967

Doehler North America

Maria Whitsett

400 High Point Rd, SE

Cartersville

GA

30120

770-383-4543

Draco Natural Products

Jerry Wu

539 Parrott Street

San Jose

CA

95112

408-287-7871

draconatural.com

302-695-7861

duponttateandlyle.com/ zemea_usp/food_and_flavors

DuPont Tate & Lyle Bio Products

David Shaw

76 MARCH 2016 BEVNET MAGAZINE

200 Powder Mill Road

Wilmington

DE

19803

doehler.com

COMPANY DWS Printing

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Andrew Elkins

89 N Industry Court

Deer Park

NY

11729

508-277-1466

dwsprinting.com

Evolution Fresh

Christina Larigan

2401 Utah Ave. South

Seattle

WA

98134

206-318-7609

evolutionfresh.com

Feronia Water

Valentina Cugnasca

400 Madison Avenue

New York

NY

10017

800-510-7130

verticalwater.com

Sofia Virani

11444 W Olympic Blvd

Los Angeles

CA

90064

310-966-8334

fijiwater.com

Jamie Bechard

10 Blackstone Valley Pl

Lincoln

RI

02865

800-288-6272

finlays.net

Jeff Moss

1140 Post Rd #1

Fairfield

CT

06824

203-247-0214

focus7shot.com

Maria Mitchell

4343 viewridge

San Diego

CA

92123

949-899-5164

foodarom.com

Gwen Chapdelaine

1530 Morse Ave

Elk Grpve

IL

60007

847-357-9500

fortdearborn.com

John Slade

8275 Tournament Drive, Suite 305

Memphis

TN

38125

901-881-6681

franklinbaker.com

Honor McGee

50 West 67th Street

New York

NY

10023

772-828-0532

fuelgoodprotein.com

FIJI Water Finlay Extracts & Ingredients USA, Inc. Focus Now Solutions, LLC Foodarom Fort Dearborn Company Franklin Baker, Inc. FuelGood Protein, LLC Funktional Beverages, Inc. Ganeden Biotech

Heather Duchesneau

17413 FM 2920 Bld.# H

Tomball

TX

77377

281-687-5750

mypurplestuff.com

Michael Bush

5800 Landerbrook Drive

Mayfield Hts

OH

44124

440-229-5230

GanedenProbiotics.com

Glanbia Nutritionals

Eric Borchardt

5500 Nobel Dr.

Fitchburg

WI

53711

608-316-8500

glanbianutritionals.com

Global Essence Inc

Jeanna Johnson

301 Commerce Drive

Freehold

NJ

07728

732-677-1100

globalessence.com

Glover Capital, Inc.

Marion B. Glover

229 Peachtree St., NE

Atlanta

GA

30303

404-523-2921 303-717-5957

Jill Hanna

2600 W. 8th Avenue

Denver

CO

80204

Gold Coast Ingredients

GO FAST! Sports & Beverage Co.

Michele Trent

2429 Yates Ave

Commerce

CA

90040

323-724-8935

goldcoastinc.com

Gotham Brand Managers

Trent Moffat

Tarrytown Rd

White Plains

NY

10606

877-931-3030

gothambrands.com

GR3EN

gr3en.org

Alan Joaquin

P.O. Box 25731

Honolulu

HI

96825

808-221-4687

GreatVines Inc.

Tom Bauer

PO Box 91

St. Helena

CA

94574

859-307-5189

greatvines.com

GURU BEVERAGE CO.

Carl Goyette

511 6th Avenue, #163

New York

NY

10011

514-845-4878

guruenergy.com

Nick Mihnovets

11075 Harry Hines Blvd

Dallas TX

TX

75229

972-488-8806

Tom Mason

200 Lucius Gordon Drive

Rochester

NY

14692

585-424-3880

hammerpackaging.com

Haider Corp. dba Tweaker Energy Drink Hammer Packaging Harvest Soul Organic Juices Health-Ade LLC Hiball Inc.

Kevin Quirk

2089 kinsmon drive

marietta

GA

30062

404-217-3028

harvestsoul.com

Liana Bielkevicius

3347 Motor Ave #200

Los Angeles

CA

90034

844-FERMENT

health-ade.com

Todd Berardi

1862 union st.

San Francisco

CA

94123

415-420-4801

hiballer.com

Hidell International

Henry "Bob" Hidell

195 Whiting St.

Hingham

MA

02043

781-749-8040

hidellinternational

High Brew Coffee

Beka Nicholas

PO Box 41057

Austin

TX

78704

512-853-9696

highbrewcoffee.com drinkhoist.com

Hoist HPIngredients Humm Kombucha LLC Hydro One Premium Beverages Idaho Milk Products Inland Innovative Food Processors, inc. (IFP)

Kelly Heekin

1000 Kieley Pl

Cincinnati

OH

45217

513-582-6464

Hame K Persaud

707 24th Ave. West

Bradenton

FL

34205

941-749-7066

HPIngredients.com

Jamie Danek

1125 NE 2nd Street

Bend

OR

97701

541-306-6329

hummkombucha.com

Sammy Nasrollahi

314 Main Street

Greenwood

State:

29646

864-227-0663

hydroonebeverages.com

Jessica Henry

2249 S. Tiger Dr.

Jerome

ID

83338

855-375-6455

idahomilkproducts.com

Shawna Koss Dale

2009 West Ave S

La Crosse

WI

54601

608-788-5800

inlandpackaging.com

Becky Johnson

2125 Airport Drive

Faribault

MN

55021

507-334-2730

ifpinc.biz

Dianne Hustus

200 Main Street

Monroe

CT

06468

203-880-9370

internationalbeverage management.com

ITO EN(North America) INC.

Adam Hertel

20 Jay Street, Suite 530

Brooklyn

CA

95476

619-433-4240

itoen.com

ITO EN(North America) INC.

Tara Wasserman

20 Jay Street, Suite 530

Brooklyn

NY

11201

718-250-4035

itoen.com

Bill Kuehn

8281 Business Park Dr.

Port St. Lucie

FL

34952

866-980-0002

kapoya.com

Chantale Houle

2120 Joseph St.-Cyr

Drummondville

QC

J2C 8V6

819-477-2345

kefiplant.com

International Beverage Management

Kapoya Energy Drink Kefiplant

BEVNET MAGAZINE MARCH 2016

77

COMPANY CONTACT INFORMATION

COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

KeVita

Michelle Dolge

2220 Celsius Ave

Oxnard

CA

93030

805-256-3053

KOIOS LLC

WEB SITE

Chris Miller

3799 Williams Street

Denver

CO

80205

844-636-8258

Kol茅 Life Foods Inc.

Bernard Rubin

5520 Research Park Drive

Baltimore

MD

21228

704-450-2413

mentaltitan.com kolelifefoods.com

Kombucha Wonder Drink

Rachel Ratliff

231 SE Alder, 3rd Floor

Portland

OR

97214

503-224-7331

Wonderdrink.com

Kona Deep

Pat Turpin

1334 Parkview Ave

Manhattan Beach

CA

90266

310-546-8142

konadeep.com

LA Aloe LLC

Dino Sarti

80 West Sierra Madre Blvd

Sierra Madre

CA

91024

888-968-ALOE

aloegloe.com

Matt Speanburg

1887 Geesling Rd.

Denton

TX

76208

214-244-2990

drinkaloeh2o.com

LIVE Kombucha

Joel Skurnik

4020 South Industrial Drive

Austin

TX

78744

512-888-9959

livesoda.com

Lotus Elixirs North America

scott strader

75950 alta mira Dr

Indian wells

CA

92210

888-702-5584

lotuselixirs.com drinkpremama.com

Lily of the Desert

Luna Pharmaceuticals, Inc.

Megan Bell

244 Weybosset Street

Providence

RI

02903

401-383-0299

Mamma Chia

Matt Buckley

5205 Avenida Encinas

Carlsbad

CA

92008

855-588-2442

MammaChia.com

MANE, Inc.

Derek Elefson

2501 Henkle Dr

Lebanon

OH

45036

513-248-9876

mane.com drinkmarley.com

Marley Beverage Co. Martin Bauer Inc. Maverick Brands, LLC McLean Design, Inc. Metabrand LLC Miami Bay Beverage Company

Mindy Spire

27777 Franklin Rd. Suite 1640

Southfield

MI

48034

226-808-8732

Gary Vorsheim

300 Harmon Meadow Blvd.

Secaucus

NJ

07094

201-659-3100

martin-bauer-group.us

John Slee

3710 S Robertson Blvd.

Culver City

CA

90232

424-571-7230

cocolibre.com

Rifle Hughes

1401 N. Broadway

Walnut Creek

CA

94596

925-944-9500

Debbie Wildrick

3775 Park Avenue

Edison

NJ

08820

888-611-5573

metabrandcorp.com

Peter Dacey

127 Cedar Street

Branford

CT

06405

203-903-3199

drinktrimino.com

Mir贸n beverages, LLC

Josef Shabtay

640 N poinsettia pl

Los Angeles

CA

90036

818-605-5045

mironenergy.com

Monfefo

Justine Monsul

630 Flushing Avenue

Brooklyn

NY

11206

347-779-2600

monfefo.com

MONK FRUIT CORP.

Paul Paslaski

1226 American Way

Libertyville

IL

60048

847-367-MONK

monkfruitcorp.com

Morre-Tec Industries, Inc.

William J. Ludlum

One Gary Street

Union

NJ

07083

908-688-9009

morretec.com

MTC Industries, Inc

Giancarlo Denegri

255 Oser Avenue

Hauppauge

NY

11788

631-274-4818

mtcindustries.com

Mike Pennisi

3491 Park Dr., 20-213

El Dorado Hills

CA

95762

916-281-0030

ncbeverages.com

NessAlla Kombucha

Natural Choice Beverages

Vanessa Tortolano

1418 S. Park St

Madison

WI

53715

608-354-5293

nessalla.com

neuro Brands

Lindsay Andosica

2550 N. Hollywood Way

Burbank

CA

91505

312-343-0547

drinkneuro.com

NextFoods Inc.

Todd Beckman

PO Box 17460

Boulder

CO

80308

303-443-3631

goodbelly.com

Jeff Coulter

2286 Stone Blvd.

West Sacramento

CA

95691

916-372-0600

ncbev.com ctcurrant.com

NOR-CAL BEVERAGE CO., INC. NORWICH BEVERAGE COMPANY

Allyn Brown

50 NW Corner RD

Preston

CT

06365

860-889-3766

NVE Pharmaceuticals / Stacker2

Walter Orcutt

15 Whitehall Road

Andover

NJ

07821

973-601-8484

nveusa.com

Rosemary Devlin

792 Rt 35

Cross River

NY

10518

917-567-2650

o2living.com

O2 Living Obi Probiotic Soda, LLC

David Lester

120 Morrissey Blvd

Santa Cruz

CA

95063

310-968-2563

obisoda.com

Organic Gemini

George Papanastasatos

68 33rd Street

Brooklyn

NY

11232

347-662-2900

OrganicGemini.com

Orgenetics, Inc.

Saumil Maheshvari

570 W Central Ave Suite B

Brea

CA

92821

714-575-0005

orgenfamily.com

Lindsay Quinn

151-15 West Industry Court

Deer Park

NY

11729

631-242-4240

overnightlabels.com

David Miller

707 Walnut Avenue

Mare Island - Vallejo

CA

94592

707-562-2787

packagingarts.com

Overnight Labels, Inc Packagingarts Palmer Canning Systems

Mike Palmer

3759 N Ravenswood Ave.

Chicago

IL

60613

773-463-7714

palmercanning.com

Cydney Whitmoyer

PO Box 210

Leesport

PA

19533

610-916-2439

parksidebeverage.com

Zach Muchnick

1351 E. Edinger Ave

Santa Ana

CA

92705

424-203-3302

PositiveBeverage.com

Premier Nutrition Corp.

Lee Partin

5905 Christie Avenue

Emeryville

CA

94608

804-640-3210

powerbar.com

Premier Nutrition Corp.

Lee Partin

5905 Christie Ave

Emeryville

CA

94608

804-640-3210

premierprotein.com

Claire Meier

285 E. Fullerton Ave.

Carol Stream

IL

60188

630-868-0395

prinovausa.com

ProAmpac

Millie Nuno

12025 Tricon Road

Cincinnati

OH

45246

630-439-3124

ProAmpac.com

Protein2o Inc.

Robert Kral

1273 Rand Rd

Des Plaines

IL

60016

855-290-7820

drinkprotein2o.com

Parkside Beverage Positive Beverage, LLC.

Prinova USA

78 MARCH 2016 BEVNET MAGAZINE

COMPANY PTM Food Consulting Pyure Brands LLC.

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Ryan Dolan

1705 Bay Ave.

Point Pleasant

NJ

08742

888-736-6339

PTMFood.com

Philip Coggins

2277 Trade Center Way

Naples

FL

34109

305-509-5096

PyureSweet.com

Ralph and Charlie's Juice Beverage Company

Lalit Dhande

169 Gardner Ave

Brooklyn

NY

11237

347-971-1978

Ralphandcharlies.com

Rau Chocolate

Brian Watrous

4695 Mission Blvd

San Diego

CA

92109

508-963-0632

drinkrau.com

REBBL

Palo Hawken

1250 Addison Street # 213

Berkeley

CA

94702

505-955-1501

Red Bull North America

1740 Stewart St

Santa Monica

CA

90404

310-393-4647

Red Bull Energy Drink Red Jacket

redbull.com/products

Kelli Foster

957 Rtes 5&20

Geneva

NY

14456

315-787-0117

redjacketorchards.com

ResistAid速 by Lonza Inc.

Bryan Rodriguez

90 Boroline Road

Allendale

NJ

07401

612-810-3190

resistaid.com

Rumbel Supershake

James McQueen

777 Fort Street

Victoria

BC

V8W 1G9

424-301-1314

drinkrumble.com

Mark Cook

4460 Crescent Street

Stroudsburg

PA

18360

570-234-0094

Stacey Cavin

475 S. Airpark Rd

Cottonwood

AZ

86326

928-632-5434

wildtonic.com SensientFlavors.com

Scheckter's Organic Beverages, Inc Sedona Kombucha LLC Sensient Flavors

Lauren Williams

5115 Sedge Blvd.

Hoffman Estates

IL

60192

847-755-5300

Shire City Herbals

Heather Franckling

703 West Housatonic Street

Pittsfield

MA

01201

413-329-1924

firecider.com

Solvi Acquisition

Kellie D'Amato

8840 Commons Blvd.

Twinsburg

OH

44087

877-932-7865

crunkenergy.com

SOS Hydration Inc

James Mayo

369 Pine Street

San Francisco

CA

94104

415-815-7665

SouthEast Beverage and Bottling

Alisa Cessna

15304 Citrus Country Lane

Dade City

FL

33523

352-567-2200

southeast-bottling.com

SPEED Energy Drink LLC.

Robby Gordon

10615 Twin Lakes Pkwy

Charlotte

NC

28269

704-949-1255

speedenergy.com

SPI West Port, Inc. Steaz

Brian Choi

377 Swift Avenue

South San Francisco

CA

94080

800-223-4438

alodrink.com

Ashley Benson

200 S. Clinton Street

Doylestown

PA

18901

215-321-8330

steaz.com

Steviva Ingredients

Thom King

3530 NW St. Helens Rd.

Portland

OR

97210

310-455-9876

stevivaingredients.com

Stiebs

Brian Nova

11767 Road 27 1/2

Madera

CA

93637

559-661-0031

stiebs.com

Sunshine Beverages, LLC

Keith Vest

575 E. Fourth Street

Winston-Salem

NC

27101

336-721-1021

drinkthesunshine.com

Superleaf LLC

Kenneth Park

125 W 41st St

New York

NY

10001

201-906-9523

detoxwater.com

Synergy Flavors

Lindsey Oostema

1500 Synergy Drive

Wauconda

IL

60084

847-469-6027

synergytaste.com

Scott Smith

5960 Golden Hills Drive

Minneapolis

MN

55416

763-398-3003

taiyointernational.com

Taiyo International, Inc. Talking Rain Beverage Company

Chris Hall

PO Box 549

Preston

WA

98050

425-222-4900

sparklingice.com

Taste Nirvana International, Inc.

Tiffany Wattanaporn

20250 Paseo Robles

Walnut

CA

91789

310-403-7492

tastenirvana.com

Teaonic

Alex Chesler

15911 Arminta Street

Van Nuys

CA

91406

818-528-5080

teaonic.com

The Bricktown Group

Eric Skae

348 Rt. 9 W

Palisades

NY

10964

845-597-5313

bricktowngrp.com

The Chill Group, Inc

Russell Fager

PO Box 780

Venice

CA

90294

855-552-4455

DrinkJustChill.com

Townshend's Tea Company

Matt Thomas

PO Box 42291

Portland

OR

97242

503-235-3656

brewdrkombucha.com

Matt Linz

7930 Kentucky Drive

Florence

KY

41042

859-282-7914

tripack.net

True Drinks, Inc.

Mike Gottschalk

18662 MacArthur Blvd

Irvine

CA

92612

949-203-3500

aquaballdrink.com

Tripack

True Fresh HPP

Patrick Jacobi

6535 Caballero Blvd

Buena Park

CA

90620

949-554-5787

truefreshhpp.com

Tu Me Beverage Company

Shaina Zaidi

3607 W. Magnolia Blvd.

Burbank

CA

91505

818-237-5105

drinktume.com

Ultima Health Products

Bryan Bootka

5292 Warren Rd

Cortland

OH

44410

888-663-8584

ultimareplenisher.com virginiadare.com

Virginia Dare

Rob Bent

882 Third Ave

Brooklyn

NY

11232

718-788-1776

Vita-Rite, LLC.

Justin Bruckel

2697 Lakeville Rd

Avon

NY

14414

585-226-3661

Vuka, LLC

Gavin Linde

2010 Jimmy Durante Blvd

Del Mar

CA

92014

858-369-5804

vuka.com

WANU Water

Todd O'Gara

12424 Wilshire Blvd.

Los Angeles

CA

90025

310-401-1733

wanuwater.com

Maja Sponring

521 Fifth Avenue

New York

NY

10175

212-594-3080

xl-energy.com

Faryn Schatz

1501 Vermont St.

San Francisco

CA

94107

415-775-6355

livezola.com

XL Energy Drink Corp Zola

BEVNET MAGAZINE MARCH 2016

79

Promo Parade Promotions, events & specials for the industry

USBG National Legacy Cocktail Showcase Sponsored By BACARDÍ Rum Announces 2016 Winner United States Bartenders’ Guild (USBG) crowned Gn Chan in San Francisco as the national finalist of the fifth annual USBG Legacy Cocktail Showcase sponsored by BACARDÍ rum. Chan will receive an all-expense paid trip to San Francisco, Calif., and the opportunity to share his innovative creation on the global stage as the United States representative in the Legacy Global Cocktail Competition. Chan was one of six national semi-finalists from across the country, winning with Venceremos his inventive BACARDÍ Superior cocktail.

The USBG Legacy Cocktail Showcase sponsored by BACARDÍ showcases the best in the cocktail trade, providing a stage from which the bartenders from across the country can share the innovative cocktails they’ve hustled to create. Participants are challenged to create the next generation of classic rum cocktails that will stand the test of time, using BACARDÍ Superior or BACARDÍ Gold rum. Classic cocktails are defined by their balance, flavor, quality of ingredients and aesthetic appeal, as well as

their enduring popularity and the story behind them.

This year’s USBG National Legacy Cocktail Showcase was judged by 2015 finalist Ran Duan; Ivy Mix, founder of “Speed Rack”; David Nepove, “Mr. Mojito” and the Director of Mixology for Southern Wine and Spirits of California as well as the National President of the United States Bartenders’ Guild; Marcovaldo Dionysos, a San Francisco bartending legend.

The Legacy Global Cocktail Competition will hold its 2016 Grand Final on Sunday,

Agua Brands Announces Partnership with The Free Ride San Diego Agua Brands has collaborated with The Free Ride San Diego to sponsor a 100 percent electric car that provides daily sampling of both Agua Active Hydration and Agua Fruit Essence for all riders throughout downtown San Diego. The Free Ride offers riders an eco-friendly, free, convenient and safe transportation option.

80 MARCH 2016 BEVNET MAGAZINE

The partnership kicked off Agua Brands’ expansion into the West Coast market, starting with San Diego, which it views as the perfect launch market to introduce a healthier option of beverages for the everyday consumer. Founded by former vitaminwater executives, Agua’s positioning is to offer optimal hydration important for overall health and well-being.

April 24, in San Francisco, Calif.. A panel of some of the modern day legends of the drinks industry, including Dale DeGroff, Jim Meehan, Ian Burrell and Julie Reiner, will help decide who takes home the coveted title.

The competition seeks to uncover a new generation of cocktails that will endure to become the classics of the future and receives thousands of entries. With 36 global competitors in this year’s final, the winner of each national final will travel to San Francisco to compete for the title.

AQUAhydrate Donates One Million Bottles of Water to Flint, Mich.

Alkaline water brand AQUAhydrate has pledged one million bottles of water with a long-term commitment to support the people of Flint, Michigan. The company plans to provide water to Flint citizens until the city’s contaminated water crisis is resolved.

The company made an initial donation of 5,000 cases and the company is working

closely with Michigan State Emergency Management and Homeland Security, Genesee County Emergency Management, the Red Cross and local community leaders to integrate AQUAhydrate into ongoing water distribution and relief efforts.

Company execs Mark Wahlberg and Sean "Diddy" Combs are urging high

Pendleton Midnight Whisky Kicks Off Cocktail Challenge

At Hood River Distillers, Inc., the largest and oldest importer, distiller, producer and bottler of distilled spirits in the Northwest, they’ve announced the launch of the Pendleton Midnight Cocktail Challenge, a social contest allowing fans to submit their original cocktail recipes featuring Pendleton Midnight, a premium select 90 proof whisky.

The campaign features five videos of Austin bartenders mixing signature cocktails with Pendleton Midnight. The videos are promoted on Pendleton’s social media channels and challenge fans to put their everyday cocktail-making

skills to the test by submitting their own recipe, with a photo or video.

One winner will be chosen each month through June. Five finalists will move on to the Pendleton Midnight Mix Off on July 12, where mixologist Jonathan Pogash will build and taste each recipe to crown one grand prize winner.

Each monthly finalist will be awarded a $100 Visa gift card and Pendleton branded item, and the grand prize winner will receive a $750 Visa gift card, bartending kit, and have his or her recipe featured in a hometown publication and on the Pendleton Whisky website.

profile friends to join them in their cause with donations and raising public awareness of Flint’s water crisis. Rappers Eminem, a nearby Detroit area resident, and Wiz Khalifa have already joined the effort. Together they have pledged to continue to deliver AQUAhydrate until the crisis is over.

Perrier and Flavorpill Partner for “Lunch Break” Dance Parties with DJ Questlove

In January Perrier Sparkling Natural Mineral Water invited New Yorkers to ditch their desks for midday dance parties at Flavorpill Presents: Lunch Break, Made Extraordinary by Perrier. Launched in 2015, the unique event series transforms desk dwellers into partygoers at special one-hour events hosted by DJ Questlove.

More Lunch Break attendees danced through their lunch hour to the tunes of DJ Questlove and sipped signature cocktails by Perrier and Deep Eddy Vodka.

Rolling on, the Lunch Break series extended across the U.S. in February and March with events held in New York, Miami, Chicago and Los Angeles featuring DJs such as Penguin Prison, Mayer Hawthorne, Autograf and The Hood Internet.

AQUAhydrate photos via Twitter: https://twitter.com/AQUAhydrate

BEVNET MAGAZINE MARCH 2016

81

Promo Parade KOVAL Partners With Mikkeller To Release Limited Edition Whiskey

Sparkling Ice Announces New Initiatives with Brand Ambassador Kevin Durant Koval Distillery has collaborated with Mikkeller, the internationally acclaimed “nomad” micro-brewery founded in Copenhagen, Denmark, known for producing cutting-edge brews around the world, to create a new limited-edition whiskey.

This is the first in a series of three new products -- each in conjunction with a unique partner company -- to be released

by Koval throughout the year.

Mikkeller made a breakthrough in the international beer scene with their highly rated “Beer Geek Breakfast,” an oatmeal stout made with French press coffee. The collaborative effort follows the same grain to bottle distillation and aging process as each Koval whiskey but consists of a new mash bill and use of chocolate malt.

The label, designed by award-winning firm Dando Projects, represents the identities of both brands by combining the traditional Koval plaque with allusions to Mikkeller’s geometric and playful style.

Sparkling Ice, part of the Talking Rain Beverage Company portfolio, has announced a series of 2016 initiatives as part of a continued campaign with brand ambassador and partner Kevin Durant.

The initiatives include a “Shoot to Win” interactive digital game with KD, Limited Edition Orange Mango bottle and a new partnership/support of the Kevin Durant Charity Foundation.

In the “Shoot to Win” with KD game, fans are invited to play an interactive in-store point of sale display, mobile and online game for a chance to win exclusive Kevin Durant signed memorabilia, Sparkling Ice gear and more. In-store, “Shoot to Win” with KD incorporates an augmented reality experience where contestants will have three chances to score a basket against Durant, in the mobile and online versions of the game. Contestants will be able to play once a day to win daily prizes, like signed Kevin Durant swag and

cases of Sparkling Ice. All players will win a Sparkling Ice coupon as a consolation prize for playing the game.

In addition to the interactive game, Sparkling Ice unveiled its new LimitedEdition Orange Mango bottle, featuring Durant’s signature and a custom basketball graphic on the label. Proceeds from bottle sales will go to the Kevin Durant Charity Foundation’s (KDCF) “BUILD IT AND THEY WILL BALL” Courts Renovation Initiative. “BUILD IT AND THEY WILL BALL” aims to revitalize basketball courts for at-risk youth in underserved communities across the United States and internationally. The first three locations for the “BUILD IT AND THEY WILL BALL” program include courts in Oklahoma City, Washington, D.C. and Berlin, Germany.

Sparkling Ice is proud to announce their support for a project based in the brand’s hometown of Seattle, Wash., where Kevin Durant was first drafted.

Photo by Keith Allison: https://www.flickr.com/photos/keithallison/

82 MARCH 2016 BEVNET MAGAZINE

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DJ TRUCK

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