January 2013

January 29, 2013

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Columns 4 FIRST DROP After the Freeze 6 PUBLISHERS TOAST A Special Syllable 20 GERRY’S INSIGHTS Resolutions for Entrepreneurs

Special Section 51 BEVNET’S 2013 SUPPLIER GUIDE Everything you need, from ingredients to consultants and more!

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Departments 8 BEVSCAPE Inside the Core Power Deal; Craft vs. Crafty 14 NEW PRODUCTS Pop Goes the Pop Water 18 CHANNEL CHECK Protein is Popping 66 PROMO PARADE A Big Red Day to Die Hard

COVER PHOTO BY JAMIE PHILLIPS, COURTESY OF MAMMA CHIA

BevNET Magazine (ISSN 2165-6061, USPS 24-552) is published bi-monthly except monthly in March, June, September, and October by BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices.

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Features 22 BREWBOUND SESSION Brewbound Craft Beer Session San Diego Wrapup 24 BEVNET LIVE Winter 2012 Wrapup 32 COVER STORY BEVNET’S BEST OF 2012 Janie Hoffman, Person of the Year for 2012 and full winner details 38 BEER GOGGLED Should we go all the way with the Hangover Category 46 CHILLOUT CLASSIFICATION A middle way emerges in relaxation drinks

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By Jeffrey Klineman

From a Freeze, Opportunity Thaws Sometimes necessity is also the mother of re-invention.

Just ask Brian Ross.

Ross is three years into his tenure as the CEO of Cheribundi. The company, which makes a tart cherry juice that has been marketed behind both its refreshment and functional attributes, has had its struggles, but it’s also had a clearly articulated vision: to be the Ocean Spray of tart cherries.

Early last year, that vision received a strong vote of confidence in the form of a $4.5 million investment round led by Emil Capital and Cayuga Venture Fund.

Things looked good: the company was ready to plow that investment into sales and marketing support for the brand, and, with the Olympics coming up, Ross had even more reason to be optimistic: the U.S. public would soon learn that many Olympic swimmers – along with dozens of pro and college sports teams – use tart cherry juice as an anti-inflammatory.

Within weeks of the investment, however, disaster hit. A March heat wave – temperatures hit the mid-80s – caused cherry trees across Michigan and New York to start blooming more than month ahead of time. That warming trend was followed by more typical early-spring weather: snow and ice. The frozen blooms never produced fruit.

Nearly the entire U.S. tart cherry crop was lost; in Michigan, which produces the majority of the nation’s crop, the yield was 12.5 million lbs., down from the 158 million the year before. The price of the tart cherries that remained skyrocketed.

For a brand that prides itself on being able to stuff the equivalent of 50 or so cherries into a single 8 oz. bottle, the ramifications should be apparent.

“Cherries are 80 percent of the cost of our product, and the price of cherries doubled,” Ross told me. “That’s huge.

There was no supply. I had to fly to Poland last May once we found out what happened, negotiating for crops.”

That hurt not just from a cost perspective, but from a branding angle as well.

One part of Ross’s plans for Cheribundi

had been to help consumers get interested in tart cherries as the “All-American Superfruit.” With Polish cherries in the mix, that just wasn’t going to happen.

So Ross has taken a different tack.

The company took the disaster and the quiet period that followed – UNFI was put on alert that supply would be low, promotions nonexistent, and expansion plans were being dialed back – and instead went to work on making what he saw were changes needed for the brand. Now, the five-sku Cheribundi line that had been focused almost entirely on anti-inflammatory properties has been upgraded to include 14 different flavors, complete with 5 percent cherry juice teas and 25 percent juice “Refresh” drinks, along with several new 8 oz. functional packages: a proteininfused muscle recovery product, a sports drink, and a relaxation-focused variety featuring l-theanine. The larger, 16.9 oz.

Refresh drinks are introducing cherries as a product that can be consumed on a daily basis, while the squat functional line is a step up for the heavy user.

“The functional line, that’s kind of the pinnacle of the brand – that product, the benefits, the science, it’s all there – but it’s an intense product, one you need to drink every day,” Ross said. “The Refresh line, we look at it as a grab-and-go, drinkevery-day product, and we think that message about the key attributes of cherries is getting it out there, and we can make it more of a mass product.”

A veteran of companies like Oregon Chai and Izze, Ross has seen too many different product iterations to imagine that any brand restage guarantees instant success. But by being flexible in the face of what has been an unpredictable situation, he thinks he’s positioned Cheribundi to come back strong.

Now if only the weather will cooperate.

“We just don’t know anymore,” Ross said. “You’re dealing with a natural commodity. And you know things are changing. This happened 10 years ago, and that was supposed to be a 1-in-100-year occurrence. Instead it was just 10 years later.”

4 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

There’s obviously something in that weather pattern that points to the global warming phenomenon, something that the Michigan farmers – and the businesses they supply – are going to have to face over the long term.

But in the short term, the lesson here is that if you’re willing to adjust your plan in the face of an obstacle, to bear down, you might be able to take a limited supply of sour cherries and make them into cherry lemonade. Ross praised his investors, who, he said, helped him when it came time to “batten down the hatches and conserve as much cash as possible for the re-launch.”

“We’ll need to raise money next year,” Ross said, “but we did our best to weather the storm.”

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MAGAZINE

By Barry J. Nathanson

www.bevnet.com/magazine

Barry J. Nathanson PUBLISHER

An Important Prefix

bnathanson@bevnet.com

Jeffrey Klineman EDITOR-IN-CHIEF jklineman@bevnet.com

Ray Latif MANAGING EDITOR rlatif@bevnet.com

I always like the last two weeks of the year, and the start of the new one. It’s a time to wish everyone a happy, healthy and joyous holiday. The frenetic pace slows and one appreciates all one has accomplished.

It’s a time to rejuvenate, revitalize, reassess, reevaluate, rekindle relationships, and realize one’s growth over the past year. And that’s a lot of repeating of the prefix “re.”

I spend an inordinate amount of time on the phone. That’s what my job is all about. I try to keep up with hundreds of companies discussing their families, their beliefs, their pet peeves, sometimes even their businesses. I serve as a sounding board, therapist, pragmatist and naysayer of some really silly ideas.

I also sell, but during this period I just kick back and enjoy the conversations.

It gives me a good sense of where the business is going for 2013 and beyond. I’m pleased to say that, to a great extent, optimism abounds. When I compare the talks from this time last year, the contrast is great. Hopefully everyone will survive, thrive and prosper.

One thing is abundantly clear, no one is sitting still.

As you peruse the news on our BevNET site every day, which. Of course, you all do, you’re struck by the amount of activity. Also, by the amount of “re’s.”

There have been a bevy of Reformulations going on, for example. I’m always perplexed that companies don’t try to

get it right from the onset. With taste as the most important component for a beverage, you can’t afford to make a mistake. Too often though, they do. There are dozens of companies reworking their taste profiles. It takes time and slows momentum.

Repositioning is another big topic of conversation.

What I usually hear is that this is more a reflection of reacting to how the consumer has accepted, or not, a brand. It shouldn’t be.

You know what you wanted to accomplish, and didn’t execute it correctly. Clarity of position, like taste, should be a no-brainer.

Repackaging efforts abound. I applaud these efforts as packaging is one component that should evolve. As long as you keep your core message, dressing it up excites the consumer and keeps a brand fresh.

Apparently many companies agree with me, as I’ve seen and heard of so many changes being done.

There has also been a wave of Reassessing Relationships with distributors and wholesalers, co-packers and suppliers. That is a good thing, as needs change, as do efforts, support, and the financial benefits of partnerships.

If someone isn’t cutting it anymore, then change is necessary. Those are serious decisions, and hard ones. Make sure you’re right before you switch.

This year, 2013, could finally be the year to make the industry sing again. From what I’ve heard, it will be. Remember my words.

Chris Furnari BREWBOUND EDITOR cfurnari@bevnet.com

Max Rothman REPORTER mrothman@bevnet.com

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Adam Stern SENIOR ACCOUNT SPECIALIST astern@bevnet.com

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BEVSCAPE

The latest news on the brands you sell

THE BUSINESS Year-End Brings Big Deals: Talk about saving the best for last: after a year in which plenty of money had already been thrown around, there was a big closing rush, as a pair of strategic investors made big bets on evolving beverage categories.

First up was the Coca-Cola Co., Inc., which in early December completed its fast-moving courtship of the dairy protein drink Core Power, bringing former Coke employee Steve Jones’ two-year-old brand into the fold.

The purchase came just two months after the company revealed that it would begin distributing the entrepreneurial brand on a national basis, and only six months after it began to deliver the brand to stores in the Midwest.

Core Power, a branded beverage venture that was spawned by one of the country’s largest dairy cooperatives, will be run independently while under Coke’s ownership, according to Jones, a former marketing executive with the soda giant.

He said the acquisition represents the first major move into the $12 billion dairy industry by either Coke or rival PepsiCo. Pepsi’s “Blue System” currently distributes Muscle Milk, an independently owned protein beverage that ushered in a new era of direct-store-distribution (DSD) protein drinks several years ago.

With an innovative protein-isolating manufacturing process in hand, Jones said he believes that Core Power can provide a new level of milk-based functionality to the Coke portfolio, one that he believes may ultimately catch Muscle Milk, which exceeds $250 million in sales.

“We think we can broaden the protein platform beyond the weightlifter and the athlete,” Jones said. “I would love to launch a product that meets so many consumer need states where they are.”

For a milk-based beverage, the category Core Power – originally called “Athlete’s HoneyMilk” – wants to dominate what Jones called “milk-plus.” In that area, soy, hemp, and nut-derived milk substitutes have become nearly a $1 billion business, according to recent sales figures from the Symphony/IRI Group, which tracks retail sales.

Next, the day after Christmas brought a big stocking full of cash to the owners

of BluePrint, the fresh juice and cleanse brand that was closed on by natural foods conglomerate Hain Celestial.

The deal, which was initially announced in November, is expected to increase the operational capacity of Blueprint and the availability of its line of single-serve bottled juices, which are currently sold in a number of natural retailers in the Northeast and Southern California. Financial terms of the transaction have not been disclosed.

“We see great potential with the BluePrint brand as consumers increasingly seek the benefits of the nutrients, enzymes and fresh taste of raw juice,” Irwin D. Simon, the president and CEO of Hain Celestial said in a statement. “We plan to leverage the BluePrint brand across our portfolio and create a larger retail presence for the BluePrint brand.”

8 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

Launched in 2007, BluePrint products generated approximately $20 million in sales in 2012, according to Hain. While BluePrint Cleanse, the company’s directto-consumer juice cleanse business, generates most of the revenue for BluePrint, Hain will look to build upon the rapid growth of the brand’s BluePrint Juice line, which is sold in a number of national, natural and gourmet retailers including Whole Foods and Dean & Deluca.

“Hain Celestial’s commitment to supporting a healthy lifestyle is reflected in their portfolio of products, and they are the ideal partner with whom we can grow and expand the BluePrint brand,” BluePrint founders Zoe Sakoutis and Erica Huss said in a statement.

Coke wasn’t done either, however: in an operational move announced just after the start of the new year, the company announced it was buying up Sacramento Coca-Cola Bottling Company, the 6th-largest independent Coke bottler in the U.S. Sacramento Coke Bottling was founded in 1927, and distributes Coke products in all or part of the nine California Counties of Sacramento. The company employs over 460 people.

“We are proud of our 85-year legacy of service to the community and have come to the decision that the time is right to transition the business to The Coca-Cola Company,” said Rob Siebers, President and CEO, Sacramento Coca-Cola Bottling Company. “We believe this is the right action to ensure the continued success of Coca-Cola in Northern California.”

While the purchase price was not disclosed, in a statement, SCCBC noted that the sale was approximately nine times earnings before interest, taxes, depreciation and amortization (EBITDA).

Coke has been streamlining operations over the past three years, and this most recent deal comes 14 months after the cola giant acquired Great Plains CocaCola Bottling Co., which, at the time, was the fifth-largest independent Coca-Cola bottler in the United States, for $360 million. Coke also acquired Coca-Cola Enterprises Inc., its largest bottler in North America, for $12.3 billion in 2010.

BEVSCAPE

The latest news on the brands you sell

MARKETING Big Brewhaha over Craft vs. Crafty It’s becoming the battle of the year: the Brewers Association (BA) and its members taking aim at large brewers like AB Inbev and Miller Coors over their marketing of higher-quality beer under the guise of labels that indicate a false independence.

But there are plenty of other brewers caught in the crossfire as well, including stalwarts like Schell's, Yuengling, Goose Island, and the Craft Brew Alliance (CBA), and they aren’t happy about it.

The fight began with a December editorial broadside launched both in print and online in which the BA lashed out at “crafty” beers produced by international brewing conglomerates. The editorial was part of what the BA promises will be a long battle to increase consumer awareness of the definition of craft beer.

The BA, which represents the business interests of craft brewers, was able to land an Op-Ed piece in the St. Louis Post-Dispatch on Wednesday headlined “Craft or Crafty? Consumers deserve to know the truth.” The BA marketing team followed up with a release to its media list attempting to generate stories that will underscore the difference between products owned or assisted by larger breweries and those made by its constituents, knocking “crafty” beers that fall outside BA’s own definition of “craft.”

“We call for transparency in brand ownership and for information to be clearly presented in a way that allows beer drinkers to make an informed choice about who brewed the beer they are drinking,” noted the statement.

According to a chart included in the release, “crafty” products include higher-end offerings like Blue Moon (owned by Miller/ Coors) and Shock Top (owned by Anheuser Busch/InBev) as well as brands like Goose Island (Bud-owned as of last year), and Craft Brew Alliance (CBA) brands Widmer, Kona and Red Hook (partially owned by Bud). Taken together, in 2011 those brands sold about 3.7 million barrels of beer — nearly the equivalent of the 4 million brewed by top three craft brewers Boston Beer Co., Sierra Nevada and New Belgium. And that’s not even counting

other large, popular “non-craft” breweries like Yuengling, Dixie, and Straub.

“I’d say what we’re doing is pointing a bright light on this part of the beer industry by showing who’s behind some of the beers that are essentially being marketed as small brewer beers,” said Paul Gatza, the director of the Brewers Association Several brewers, large and small, took issue with the statement, however, releasing public comments defending their position in the brewing world.

“The question we have for the Brewers Association is ‘why are we being punished for brewing with a locally grown ingredient, which started out of necessity, and has continued out of tradition?’” asked Jace Marti, the Brewmaster at Schell Brewing. “And why is it only bad to use adjuncts if you are brewing an American Lager, yet perfectly acceptable to use them in basically any Belgian style of beer, IPA’s or double IPA’s?”

Tenth and Blake president and CEO Tom Cardella also responded recently with a statement, challenging the BA’s “crafty” designation of the company’s Blue Moon brand.

“Whether people call them craft or some

10 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

other title is fine with us. We’ll just keep brewing great beer,” noted the statement.

It’s a membership imperative, BA director Paul Gatza told Brewbound yesterday, to “point a bright light on this part of the beer industry by showing who’s behind some of the beers.”

Among the brewing practices the BA called outside the purview of craft are those that may use “adjuncts” like corn or rice to “lighten rather than enhance flavor.”

But Marti – whose “adjunct” offerings make up more than 60 percent of Schell’s total annual output, which leaves him outside of BA membership – believes his company has the same goal, nevertheless.

“We are fighting the big guys just like they are,” he said. “Why fight us if we are doing the same fight they are?”

Indeed, the BA, while garnering publicity with the campaign, nevertheless found its profile as the defender of the craft faith under attack from some media circles.

During one interview on FOX Business, Julia Herz of the BA appeared shrill and strident, while Time Magazine labeled the entire episode a “Beer Cat Fight.”

Like lots of cat fights, expect this one to get louder before it finally ends.

CLOSING TIME Mix1 Shuts It: Not all strategic investments work out. That’s certainly the lesson learned at Mix1, where after two years and $12 million, Hershey decided to foreclose on its purchase rather than finish paying for the nutritional smoothie company.

The shutdown came just three months after the brand had announced a broad redesign.

Boulder-based Mix1 – known by its corporate name as Tri-US — was 69 percent owned by Hershey. The company spent $5.8 million to acquire a 49 percent stake in 2011, and another $6 million in 2012 to purchase another 20 percent. The company had been due to close on the final 31 percent later this year but the company’s board of directors – controlled by Hershey — apparently decided to let Mix1 close instead.

The company suffered through a tough 2012, including an FDAinitiated recall of 18,000 cases of its 11 oz. PET bottles due to the discovery of yeast and mold in the drinks. But the company also had recently invested behind the brand, redesigning its PET packaging to better suit convenience and grocery stores, and had begun to roll out a sales strategy behind that package. It had also hired advertising agency Walton/Isaacson to help market the products.

The brand was started in 2006 by entrepreneurs Greg Stroh, Dr. James Rouse, and Wes Brasher and had received $6 million in backing from Highland Capital Partners in 2009 before its eventual sale to Hershey. During that time it went through several leadership changes, including the departure of Brasher and Stroh, and a year-long period in which Highland general partner John Burns worked as the company’s CEO and Chairman.

Murphy came from Hershey’s health and wellness strategy group to replace Burns in July of 2011.

The purchase by Hershey had been expected to provide stability to Mix1, which had struggled to establish itself as a natural alternative to products like Muscle Milk. Mix1, while small compared to other strategic beverage acquisitions, was also expected to help provide Hershey a pathway to developing its own foothold in the beverage business, as well as a platform for further strategic expansion into the health and wellness arena.

JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 11

The latest news on the brands you sell

LAWSUITS & REGULATION All Quiet on the FDA Front Things were largely quiet on the FDA front – perhaps because legislators were too busy wrestling with the “Fiscal Cliff ” to hassle the agency – but that doesn’t mean the lawyers put away their billable hour ledgers.

In California, functional beverage brand FRS is facing a class action lawsuit alleging that the company is engaging in false and misleading advertising related to its Healthy Slim product line. Filed in the Los Angeles Superior Court on Dec. 5, the lawsuit states there is “no generally accepted scientific evidence within the scientific community” the active ingredients in FRS Healthy Slim, consumed “either individually or in combination,” will contribute to weight loss and appetite suppression.

The lawsuit was launched by Santa Monica-based Red Law, LLP on behalf of lead plaintiff Colin Kelly. According to its website, Red Law specializes in class action lawsuits, as well as personal injury and pharmaceutical litigation.

FRS launched Healthy Slim in May 2012 and is formulated with a number of ingredients, including Slendesta, Quercetin, vitamins, and fiber, which the company claims are “proven to help curb appetite and increase energy levels.”

Stating that the beverage “will help consumers achieve their healthy weight goals,” Healthy Slim boasts of its use of Slendesta, a natural protein derived from potatoes. FRS claims that the ingredient is “clinically proven to curb appetite” by signaling to the brain that a body is full, thereby reducing hunger. However, the lawsuit states that “those consistent and uniform claims are false,” noting that “not even Kemin Industries, Inc., the manufacturer of Slendesta, describes Slendesta as ‘clinically proven.’”

THE OUTSIDE WORLD Port Strike Costs Beverage Manufacturers – and Everyone Else A strike at the Port of Los Angeles, the nation’s busiest shipping exchange, stalled imports and exports from Nov. 27 to Dec. 5. The strike cost the U.S. economy approximately $1 billion per day, according to CBS News.

Several beverage manufacturers were directly affected by the strike. Pete Grego, director of contract manufacturing and new business development at Nor-Cal Beverage Co., said that his company was forced to explain delays to those handling shipping containers.

“We were affected as a result of delays in getting filled containers to the port and getting empty containers out of the port to replenish for exporting customers to Japan,” Grego said.

The strike was resolved after representatives of the Office of Clerical Workers and the International Longshore and Warehouse Union approved a deal that moderately increased wages and pension benefits.

The deal also included an agreement by management, which promised that, until 2014, as workers retire or leave their roles, no more than 14 jobs will be outsourced.

Grego said that one ship had to drop its anchor 10 miles outside the port while it waited for a deal to be reached. The Los Angeles Times reported that 20 ships rerouted deliveries to rival ports in Oakland, Ensenada, and Panama.

12 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

NEW PRODUCT NEWS Soda? Honest?

Honest Tea is bubbling over, moving a carbonated line extention, Honest Fizz, into Whole Foods.

The flavors for Honest Fizz, which will be available in 12 oz. cans and 6-packs, include Root Beer, Lemon “Limey”, Orange Pop, and (perhaps in tribute to Yale School of Management-based co-founder Barry Nalebuff?) cherry-flavored “Professor Fizz.”

The product is zero-calorie, certified organic, naturally-sweetened with Stevia and Erythritol.

Early sightings of the product were at Expo East in Baltimore, although at the time it wasn’t yet clear that it had been green-lighted.

Meanwhile, more low-calorie bubbles are on tap from DPSG: the company announced that this year will bring a national roll-out of 10-calorie versions of five soda brands, including 7-Up, Sunkist, Canada Dry, RC Cola and A&W Root Beer.

They will join Dr Pepper Ten, launched approximately a year ago as a way of appealing to men who didn’t want the stigma of being seen drinking a diet soda.

Dr Pepper told the Associated Press that the new drinks won’t be as closely aligned with men: the ads will use the theme “Get Both.”

Larry Young, the CEO of DPSG, told the AP that he believes 40 to 50 percent of is sales will come from a mix of diet and lower calorie CSDs, juices and waters in the next few years. It’s in keeping with a trend in which diet CSDs have lost share at a much lower rate than their full-calorie brethren. The company has also launched lower-calorie Snapple teas as well.

The 10-calorie CSDs are sweetened with a mix of high-fructose corn syrup and artificial sweeteners.

PHOTO COURTESY OF PORT OF LOS ANGELES

BEVSCAPE

BREW MOVES Golden Road, Long Trail, Boulevard Golden Road Brewing announced that it has parted ways with former Brewmaster Jon Carpenter, who tendered his resignation in early January.

The company is replacing Carpenter with former Drake’s Brewing Company head brewer Jesse Houck, whom Golden Road had once considered for the Brewmaster position back in 2011.

Golden Road co-founder Meg Gill said she hoped to have Carpenter on board for the long term but “in the startup world, you never know.”

Brian Walsh has stepped down as president and CEO of Long Trail Brewing Company. Walsh, who departed the company last week after six years at the helm, will pursue new personal and professional opportunities, according to investor Daniel Fulham, who has taken over Walsh’s roles for the Bridgewater Corners, Vt.-based brewery.

The move comes as Long Trail — which based on 2011 sales figures, is the 15th largest craft brewery in the U.S., according to the Brewers Association — continues to expand its brewing operations and footprint in the Northeast, and looks to reorganize its organizational structure to reflect recent and future growth plans.

A veteran in the beer business, Walsh began his tenure as president of Long Trail following the acquisition of the brewery by private equity firm Fulham & Co. Walsh presided over significant growth at Long Trail in his time with the company, which included acquisitions of the Otter Creek Brewery in Middlebury, Vt. and The Shed Brewery in Stowe, Vt. Bob Sullivan, the vice president of sales and marketing for Boulevard Brewing Company, announced that he is leaving the company and joining Dallas-based Andrews Distributing as the vice president of specialty and craft beer brand building.

Sullivan joined Boulevard in 1994. Under his leadership the company grew to become the tenth largest craft brewery in the country, with sales of its beer growing to 173,793 barrels in 2012.

Sullivan told Brewbound.com that he will be responsible for the growth and execution of Andrews’ specialty and craft portfolio, which includes brands like Blue Moon, Samuel Adams, New Belgium, and Boulevard, among others. Andrews is projecting over 2.7 million craft and specialty case equivalents sold in 2013, according to press materials.

“I am excited about the new challenge and a change,” he said.

“It’s all coming full circle. I grew up on a beer truck and I am going to finish my career on the distributor side.”

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NEW PRODUCTS

The newest options for cooler and shelf

Water Cuipo LLC has launched Cuipo Water, a premium bottled water brand dedicated to saving the rainforest. Each Cuipo Water bottle sold helps preserve prime rainforest around the world and to date, Cuipo has saved over 13 million square meters of rainforest, according to the company. Cuipo utilizes 100 percent recycled plastic in the production of its bottles which have a 65 percent smaller carbon footprint than other plastic bottles.

Each .5 L bottle has a suggested retail price of $.99 - $1.29. Cuipo Water is currently available in select markets with plans to expand nationally in 2013. For more information, please call Cuipo at (323) 825-1512.

CSD Atom Factory, a Los Angeles-based multi-dimensional entertainment and artist management company, is launching a new beverage called Pop Water. Pop Water was fully conceived, produced and funded as an internal project at Atom Factory, is an all-natural line of drinks that launched with four flavors: apple, orange, pineapple & grape. The products are packaged in 11.2 oz. aluminum bottles and contain 30 calories and 7 grams of sugar per bottle. Pop Water was expected to launch in January with an MSRP that was, as yet, undetermined. For more information, please contact Atom Factory at (310) 828-7200.

AriZona Beverages has announced the return of its Chocolate Fudge Float Soda. The slightly carbonated, sparkling soda is made with milk and Bosco chocolate syrup, and contains 50 calories per serving. As with all AriZona products, it contains no artificial flavors, colors or preservatives. Similar to its initial design, the soda’s retro packaging embodies an all-Americana spirit with a freshly modern twist. Featuring throwback images from the 1800s, the design is mixed with elegant floral arrangements and inspired by “The Strong America.” Chocolate Fudge Float Soda is packaged in 23 oz. cans. The product is distributed nationally, and has a suggested retail price of $0.99-$1.25. For more information, please call AriZona at (516) 812-0346.

hydrates. The products are packaged in a .85 oz. squeezable bottle and come in three varieties: Multi-Vitamin, Energy and Weight Control. The three Energy flavor SKUs are enhanced with 60 mg of natural caffeine per serving. The Weight Control variety contains svetol green coffee bean extract. The Multi-Vitamin variety is available in Fruit Punch, Acai Grape Pomegranate, Strawberry Watermelon and Lemonade flavors; Energy is available in Black Cherry, Blood Orange and Blueberry Pomegranate Acai; and Weight Control is available in Pink Grapefruit. Vitamin Squeeze Powder Water Enhancers have a suggested retail price of $3.99. Ecosentials plans to distribute the brand nationally in 2013. For more information, please contact Ecosentials at (602) 343-2263.

Soyummi Foods has launched COGO, a line of organic, single serve, functional smoothies.

COGO is a blend of coconut milk, quinoa, millet flours, and inulin. The drinks come in six varieties: Dark Chocolate, Vanilla Coconut, Cappuccino, Chai, Mango and Strawberry. The products are dairy- and lactosefree, non-GMO, Fair Trade, vegan, and free of preservatives. COGO is a packaged in a 7.5 oz. plastic bottle and has a suggested retail price of $1.99-$2.39. The product is distributed through UNFI and will be sold in major retailers along the East Coast later this year. For more information, please call Soyummi at (866) 769-8664.

Powders Maxim Manufacturing & Marketing has launched Coco Pro Whey Protein with Coconut Water Recovery. The product is an all-natural blend of the coconut water powder and whey protein, and lightly sweetened with pure cane sugar. Coco Pro should be consumed within 30 minutes after exercise for optimum benefits by mixing one scoop with 6-8 oz. of water or milk, according to the company. Coco Pro can also be used to curb appetites between meals. The powder is packaged in a 21 oz. canister and has a suggested retail price of $30-35. For more information, please call Maxim at (949) 362-1177.

Functional Drinks Ecosentials LLC has launched Vitamin Squeeze Powder Water Enhancers. The powders are enhanced with antioxidants, essential vitamins, electrolytes, and minerals, and contain no calories, sugars, or carbo14 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

Energy Drinks Stevia manufacturer Pyure Brands has launched Organic Energy Optimization, an organic energy shot. The 2 oz. shot is formulated with organic green tea, yerba mate, and

BEVERAGES

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CAPSULES BARS

SOFT CHEWS

STICK PACKS

SAUCES

P∂M has some Wonderful news: our 100% California pomegranates are now available in an all-natural concentrate. Use it as a healthy ingredient in sauces, marinades, beverages, cereals and bars. How Wonderful.

FOR MORE INFORMATION: industrialsales@pomwonderful.com or 310.966.5800.

©2013 PomWonderful LLC. POM Wonderful & Design is a registered trademark of PomWonderful LLC. All rights reserved. PI8481

Our pomegranate concentrate.

Your imagination.

guarana, and is calorie- and sugar-free. The product comes in Mixed Berry and Citrus and has a suggested retail price of $3-$4. Pyure will begin distribution of the brand within natural grocery channels. For more information, please call Pyure at (305) 509-5096.

Angels Aphroenergy is a new aphrodisiac and energy elixir designed to increase sexual arousal and performance through a proprietary blend of ingredients. The low-calorie and low-sugar nutraceutical product features ingredients, including Horny Goat Weed, Yohmbine, Ginseng, and Guarana, specifically noted for their ability to elevate stimulation, sensitivity, sensation and stamina, according to the company. Angels Aphroenergy is lightly carbonated with a soft aroma and flavor of strawberry. The product has a suggested retail price of $2.99 and is available for purchase online at www.drinkangels.com, and will soon be available at select retailers as well as restaurant, nightlife and hospitality destinations across the country. For more information, please call Angels Aphroenergy at (214) 444-8585.

Mad Croc Brands has launched Mad Croc Green Apple Juiced Energy Drink. The beverage contains pure cane sugar and has an energy formulation that is similar to the original Mad Croc Energy Drink, but with an exciting new green apple flavor. The new product is packaged in 8.4 oz. cans and has a suggested retail price of $1.69. Mad Croc beverages are currently distributed in 47 markets. For more information, please call Mad Croc at (954) 481-1515.

Wine STACKED Wines, the product with individually-packaged glasses of wine, has announced the addition of Cabernet Sauvignon to its growing list of premium varietals.

The STACKED Wines California Cabernet Sauvignon balances flavors of dark fruits like cassis, blackberries and blueberry jam with earth and wood notes like roasted cocoa nibs, pine, cedar and a bit of mint, black licorice, and black pepper. The wine is packaged in four stemless wine glasses that vertically stack to form the equivalent of one bottle of wine. STACKED Wines are available at Total Wines & More, Bristol Farms, and other retailers and have a suggested retail price of $14.99. For more information, please call STACKED Wines at (714) 870-1227.

16 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

Freschello USA has announced the upcoming launch of Freschello wines in the U.S. The Freschello Vivo line includes Rosso, Bianco, and Rose varieties. Freschello Sweet Italy is a line of sweeter and fruitier blends targeted to a younger demographic, and crafted specifically for the younger American market. Freschello Frizzante is a lighter, fruitier, Prosecco-style wine. The wines will be distributed nationally and retail for $5.99$6.99. For more information, please call Freschello at (586) 463-9400.

Deutsch Family Wine & Spirits, in a joint venture partnership with Sonoma’s Vintage Wine Estates has relaunched Cigar Zin. Cigar Zin was first launched in 1997 by Cosentino Winery, and boasts a new package, riper wine style, and bold new marketing campaign. Cigar Zin’s new label is reminiscent of a rich, fine cigar, and wine is rich and spicy with black and red fruit on the palate.

The campaign, which is headlined “You’re Gonna Need a Bigger Steak,” will be supported with in-store point-of-sale and grass roots sampling at events such as the Cigar Aficionado Big Smoke in Las Vegas and New York. Cigar Zin is available nationwide and has suggested retail price of $17.99. For more information, please call Deutsch at (914) 251-9463.

Spirits Devotion Spirits, Inc. has launched Devotion Vodka, a gluten-free and sugar-free line of vodkas. The line comes in three flavors: Blood Orange, Black and Blue, and “The Perfect Cosmo.” Devotion Vodka is 80 proof and has a suggested retail price of $19.99.

The products are available for purchase at retail stores, restaurants and nightclubs in California, Nevada, New Jersey, Pennsylvania, Massachusetts, Rhode Island, New York, Connecticut and Florida. For more information, please call Devotion at (877) 415-3190.

Pure Holdings LLC has launched POMACAI. POMACAI combines the flavors of pomegranate and acai berry with premium vodka. The spirit contains 35 percent alcohol by volume (70 proof) and is packaged in a unique 750 mL bottle that features a raised bubble pattern with a polished metal screwtop cap to reflect the brand’s super-premium image. POMACAI has a suggested retail price of $20. For more information, please call Pure Holdings at (314) 881-3980.

Vixen Vodka is new vodka “created by empowered women for empowered women.”

Crafted in Colorado, Vixen Vodka is made with corn and pure spring water and distilled five times in a glass still. The spirit is gluten-free and available in select retailers, restaurants and bars throughout Georgia with plans to launch in other major U.S. cities later this year. Vixen Vodka retails for approximately $24 for a 750 mL bottle. For more information, please call Vixen Vodka at (404) 662-2370.

Pure California Beverages has launched SLIMROCK cocktail mixers, a line of low-calorie bar mixers. The products contain one-fifth fewer calories than traditional mixers and come in 15 flavors: Guavapolitan, Cucumber Ginger Citrus, Mango Margarita, Prickly Pear Passion Fruit, Mango Colada, Key Lime Margarita, Mai Tai, Key Lime Martini, Cucumber Tangerine, Cucumber Kiwi Melon, Mango Mojito, Strawberry Daiquiri, Piña Colada, Pomegranate and Lemon Drop. SLIMROCK cocktails are currently available at Amazon. com, and distributed in Las Vegas. The products retail for approximately $12.99.

For more information, please call Pure California Beverages at (310) 888-0075.

The Drinks Group LLC has launched Sips Sparkling Vodka & Juice Cocktails.

The drinks are made with premium vodka, natural flavors and real juice, and come in Strawberry-Lemondrop, Wild Berry Cosmo, Cran-Grapefruit and Green Appletini varieties. The drinks are packaged in 750 mL bottles, and retail for $9.99-$10.99.

Sips Sparkling Vodka & Juice Cocktails are distributed by several states covered by distributor Southern Wine & Spirits states.

Additional wholesalers are being added later this year. For more information, please call The Drinks Group at (815) 403-1702.

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Daily’s Cocktails, the manufacturer of the original frozen pouch cocktail, has announced the addition of Light Margarita, Light Mango Passion Fruit Daiquiri and Light Pink Lemonade to its line of flavors.

The products contain 180 calories per pouch. Daily’s Light pouches will be available at retailers nationwide and have a suggested retail price of $2.49. For more information, please call Daily’s at 412-828-9020.

JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 17

CHANNEL CHECK

What’s hot – and what’s not – in stores now

SPOTLIGHT CATEGORY

WEIGHT CONTROL/PROTEIN 52 Weeks through 12/2/2012 SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

Take a look at the growth numbers for weight control and nutritional drinks – the domain of protein-ehanced products like Muscle Milk and Slim-Fast and it’s not hard to see why Coca-Cola made a deal for Core Power, the protein-enhanced milk made by Select Milk Producers, Inc. The product allows the company to try to draft off of Muscle Milk’s ongoing growth – despite word the company faced legal and regulatory challenges concerning its use of the word “Milk,” it continued to grow like a fungus last year, topping $250 million in charted channels (to say nothing of up-and-down-the-street accounts, where it has always been strong.) More puzzling, however, is the lack of investment behind Hershey-owned Mix1, which shut its doors in January despite having a strong natural channel footprint. This category nevertheless has fuel to burn.

Brand

Dollar Sales

Ensure

$323,201,100

13.96%

Muscle Milk

$255,086,400

32.05%

Pedia Sure

$220,880,400

11.00%

Private Label

$213,876,600

2.31%

Boost

$175,449,300

23.09%

Slim Fast 321 Plan

$144,845,500

241.23%

Ensure Plus

$140,265,800

30.77%

Body Fortrss Spr Advncd Why Prot

$97,744,370

20.63%

Glucerna

$91,973,980

32.43%

Kelloggs Special K

$89,548,380

21.35%

Atkins Advantage

$82,485,600

10.48%

Ensure Revigor

$56,951,590

-7.05%

Six Star Pro Nutrition

$54,648,720

13.84%

Pure Protein

$50,068,330

43.02%

EAS Advantedge Carb Control

$42,657,790

10.85%

EAS

$39,943,270

-28.40%

Muscle Milk Light

$32,687,710

21.82%

Pedia Sure Sidekicks

$30,537,030

17.02%

Boost Plus

$29,065,090

21.04%

EAS Myoplex Original

$20,361,580

35.29%

TOPLINE CATEGORY VOLUME 52 WEEKS THROUGH 12/2/2012

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

BEER

$27,724,269,000

6.16%

BOTTLED JUICES

$7,045,604,000

-2.66%

BOTTLED WATER

$11,389,950,000

7.11%

ENERGY DRINKS

$9,651,583,000

14.92%

SPORTS DRINKS

$5,607,281,000

4.88%

$940,545,900

21.01%

TEA/COFFEE

18 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

Change vs. year earlier

TEA

HOT! Gold Peak Change vs. year earlier

SPORTS DRINKS

Brand

Dollar Sales

AriZona

$687,034,400

-0.84%

Gatorade Perform

Lipton

$371,123,400

-5.13%

Brand

HOT! Gatorade Fierce Dollar Sales

Change vs. year earlier

$2,749,424,000

1.52%

Powerade Ion4

$874,569,500

5.64%

Lipton Brisk

$309,179,400

-3.81%

Gatorade G2 Perform

$516,382,600

-8.54%

Snapple

$211,783,200

-3.50%

Gatorade

$398,210,700

32.66%

Diet Snapple

$196,041,300

14.37%

Powerade Zero Ion4

$230,857,200

18.65%

AriZona Arnold Palmer

$189,973,600

18.83%

Gatorade G2

$142,600,900

9.30%

Lipton Pureleaf

$164,316,800

4.16%

Gatorade Frost

$107,459,300

1.94%

Lipton Diet

$147,272,200

11.09%

Gatorade Cool Blue

$68,471,180

18.01%

Gold Peak

$117,001,600

30.87%

Gatorade Fierce

$64,803,780

38.95%

Nestea

$91,974,080

-19.59%

Gatorade All Stars

$55,873,320

2.58%

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 12/2/12

NOT! Nestea

ENERGY DRINKS Brand

HOT! Monster Rehab Dollar Sales

Change vs. year earlier

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 12/2/12

NOT! Gatorade G2 Platorm

SPARKLING WATER Brand

HOT! Sparkling Ice Dollar Sales

Change vs. year earlier

Red Bull

$3,175,201,000

12.61%

Private Label

$240,819,000

9.86%

Monster Energy

$1,878,902,600

13.64%

Sparkling Ice

$139,623,100

343.98%

Perrier

$135,087,400

17.57%

San Pellegrino

$113,573,900

25.53%

La Croix

$57,397,060

30.85%

$31,336,710

49.70%

Monster Rehab

$364,398,800

181.73%

Rockstar

$324,262,500

13.10%

NOS

$263,903,700

8.37%

Java Monster

$248,543,000

23.19%

Crystal Geyser

Monster Mega Energy

$231,463,200

19.62%

Topo Chico

$29,249,200

10.39%

AMP

$185,077,700

3.91%

Poland Spring

$24,747,830

14.65%

Rockstar Sugar Free

$144,668,200

1.28%

Cascade Ice

$20,808,650

46.11%

Rockstar Recovery

$139,834,100

-0.77%

Arrowhead

$20,684,190

23.94%

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 12/2/12

DOMESTIC BEER Brand

NOT! Rockstar Recovery

HOT! Michelob Ultra Light Dollar Sales

Change vs. year earlier

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 12/2/12

BOTTLED WATER Brand

Bud Light

$5,989,201,000

3.27%

Private Label

Coors Light

$2,286,144,000

6.18%

NOT! Private Label

HOT! Glaceau Smart Water Dollar Sales

Change vs. year earlier

$1,619,016,000

12.80%

Nestle Pure Life

$937,872,200

2.86%

Budweiser

$2,175,318,000

-2.54%

Dasani

$896,888,100

7.22%

Miller Lite

$1,933,147,000

3.32%

Aquafina

$892,868,200

3.15%

Natural Light

$1,205,474,000

2.07%

Glaceau Vitamin Water

$683,305,300

-7.55%

Poland Spring

$557,191,500

6.55%

Busch Light

$824,140,000

1.76%

Busch

$710,491,000

-2.63%

Glaceau Smart Water

$480,419,400

27.55%

Michelob Ultra Light

$698,994,200

17.39%

Deer Park

$408,023,100

15.16%

Miller High Life

$523,631,600

-2.04%

Ozark

$318,670,100

0.56%

Keystone Light

$517,758,400

-4.21%

Glaceau Vitamin Water Zero

$254,868,800

2.56%

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 12/2/12

NOT! Keystone Light

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

52 Weeks through 12/2/12

NOT! Glaceau Vitamin Water

JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 19

Resolutions for Entrepreneurs For the past couple of years, stoked

Learn to say no.

Think strategically about the strategics.

in part by the rich observations served up at the winter edition of BevNET Live, I’ve inaugurated a new year at my twice-weekly newsletter, Beverage Business Insights, by offering some resolutions that beverage entrepreneurs might be wise to consider. I make no claim of infallibility in proffering them, and it’s easy enough to think of successful beverage companies that violated each precept (I can’t think of any that violated all the rules, and you’re welcome to aspire to be the first!). Since those resolutions have proved popular among my newsletter subscribers, I thought I’d offer a slightly adapted version to readers of BevNET Magazine. Upon reading this, feel free to offer your own resolutions, or to comment on these.

“Getting to Yes” may be the name of an evergreen negotiation handbook, but “getting to no” may be a better ambition for entrepreneurs to harbor. Learn to say no to big distributors you won’t be able to adequately support, and to retail chains where you’ll get lost on a bottom shelf and endlessly chiseled for pricing concessions. As numerous capital-side people have been assuring us lately, if you stay contained within your chosen channel or geography and show accelerating off-theshelf velocity, distributors, retailers, capital providers and strategics all will come around in due time.

If your main game plan is to launch your product, fake it for a year or two, and get taken out by Coke or Pepsi at a nice premium, then you shouldn’t be in this business. Figure you’re going to be in the game a while, and look to strategics that offer real help staying in the game.

It’s better to be slightly starved of capital than over-endowed.

Having not-quite-enough capital forces you to focus on key priorities and let the distractions go. By contrast, too much capital almost inevitably fosters waste.

Besides, once retailers, distributors and prospective new hires know you have the dough, their hands come out. True, you have a brand to build and don’t want to be forced to be continually on the road raising minuscule amounts. Still, keep the round as modest as you can.

Make your mistakes off-Broadway.

There’s much to be said for foregoing the national landgrab and its concomitant capital raise in favor of starting small, in a market or two, preferably your backyard.

Until the big Bev Bust, and with it a reassessment by the strategics of the multiples they’ll pay for semi-developed brands, not many paid that any mind. By staying contained, you can nail your positioning while burning through less capital and credibility.

Don’t be overawed by the big systems.

The Coke, Pepsi and Dr Pepper Snapple bottling systems are finely tuned machines for moving high-volume, high-velocity products at affordable price points through the chains. That doesn’t mean they’re right for you. Big systems work best for big brands and simple concepts. For fledgling premium brands, the big bevcos’ default reflex at any growth hiccup is to hit the 10-for-$10 button. Maybe their other advantages still warrant a partnership; if so, try at least to maintain flexibility over what distribution option you employ in a given market in the early days.

It’s better to underplay than overplay your nutritional claims.

We’re in an era of heightened regulatory scrutiny and, given the excesses of the recent past, can’t really claim it’s undeserved. So you’re better off underplaying your nutritional and functional claims than overplaying them - that can only increase the likelihood of unwanted attention from regulators, and won’t do as much as you think to impress jaundiced consumers.

20 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

Stop pounding on the DSD guys already.

True, some DSD distributors are grasping, whining, endlessly finagling operatives, and maybe that system is not right for your brand. No problema. It’s worth remembering, though, that there haven’t been any shelf-stable brands that have achieved megasuccess without going through the DSD network during their prime growth phase. You may owe it to yourself to give DSD at least a modest trial. Like democracy, it’s sloppy, but nobody’s found a better way.

Stand for something, from the start.

I don’t buy that notion that certain categories - tea, coconut water, energy are permanently tapped out. As existing brands move through their life cycle or get absorbed by bigger companies, there’s room for new brands to emerge even in fairly straightforward categories. But that’s only true if your brand stands for something from the outset. Trying to add on values or personality down the line is way harder, and less likely to be convincing to consumers. First impressions do count.

Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.

Welcome to the first edition of the Brewbound New Beer Guide!

The following pages contain over 300 new and seasonal beers from over 115 craft breweries. The New Beer Guide will be an important resource for U.S.-based breweries, distributors, and retailers.

Brewbound.com is a business-to-business website covering craft beer and is owned by BevNET.com Inc. The New Beer Guide follows in the footsteps of BevNET’s other, comprehensive beverage guides.

Future editions of the New Beer Guide will be published in BevNET Magazine. If you are not already a reader, you can freely subscribe here: http://www.bevnet.com/magazine/subscribe/subscribe.aspx

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2 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

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10 Saints

Alaskan Smoked Porter

The 10 Saints Brewery Company RELEASE TYPE: New BEER STYLE: Hand crafted, oak aged lager ABV: 4.8% PACKAGING: bottle DISTRIBUTION ZONES: international

Alaskan Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 11/1/2012 BEER STYLE: Smoked Porter ABV: 6.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4, 5, 6, 7, 8, 9, 10, international

122nd Anniversary Imperial IPA

Alaskan Winter Ale

Narragansett Brewing Company RELEASE TYPE: New RELEASE DATE: 12/1/2012 BEER STYLE: Imperial IPA ABV: 8.6% PACKAGING: bottle DISTRIBUTION ZONES: 1

Alaskan Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Old Ale Brewed with Spruce Tip ABV: 6.4% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4, 5, 6, 7, 8, 9, 10

2010 Bearly Legal Barleywine

Alchemy Hour Double IPA

Thirsty Bear Brewing Co. RELEASE TYPE: New RELEASE DATE: 12/18/2012 BEER STYLE: Barleywine aged two years. ABV: 9.2% PACKAGING: keg

Great Lakes Brewing Company RELEASE TYPE: New RELEASE DATE: 2/11/2013 BEER STYLE: Double India Pale Ale ABV: 9.4% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 4, 6

2013 Mr. Healdsburg

All Day IPA

Healdsburg Beer Company RELEASE TYPE: Seasonal RELEASE DATE: 1/11/2013 BEER STYLE: Local Ale. ABV: 6.5% PACKAGING: bottle, can, keg DISTRIBUTION ZONES: 9

Founders Brewing Co. RELEASE TYPE: Seasonal RELEASE DATE: 3/1/2013 BEER STYLE: Session Ale ABV: 4.7% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 6

2013 Stone Old Guardian Barley Wine

ALLIES WIN THE WAR

Stone Brewing Co. RELEASE TYPE: New RELEASE DATE: 2/25/2013 BEER STYLE: American Barleywine ABV: 11% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9

Ninkasi Brewing Company RELEASE TYPE: New RELEASE DATE: 1/1/2013 BEER STYLE: Strong Ale brewed with dates ABV: 8.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 8, 9, 10

2XStout Nitro

Alta Gracia Coffee Proter

Southern Tier Brewing Co. RELEASE TYPE: New RELEASE DATE: 2/1/2013 BEER STYLE: Nitrogen Double Milk Stout ABV: 7.5% PACKAGING: keg DISTRIBUTION ZONES: 1, 2, 3, 4, 6, 8, 10

Wolaver's Fine Organic Ales RELEASE TYPE: Seasonal RELEASE DATE: 11/27/2012 BEER STYLE: Unfiltered Organic Coffee Port PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3

312 Urban Wheat Ale

Alta Series - Switchback Russian Imperial Stout

Goose Island RELEASE TYPE: New BEER STYLE: Urban Wheat ABV: 4.2% PACKAGING: bottle, can, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Two Beers Brewing Co. RELEASE TYPE: New RELEASE DATE: 2/2/2013 BEER STYLE: Russian Imperial Stout ABV: 12% PACKAGING: bottle DISTRIBUTION ZONES: 8

A Honey of a Saison

Amber Tease Ale

Boulder Beer Company RELEASE TYPE: Seasonal RELEASE DATE: 12/10/2012 BEER STYLE: French Saison with honey ABV: 11% PACKAGING: bottle, keg

Schmohz Brewing Co RELEASE TYPE: New BEER STYLE: California Common ABV: 5.3% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

Abominable Winter Ale

American Special Bitter

Hopworks Urban Brewery RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Winter IPA ABV: 7.3% PACKAGING: bottle, can, keg DISTRIBUTION ZONES: 8

Uncommon Brewers RELEASE TYPE: New RELEASE DATE: 11/12/2012 BEER STYLE: Strong Ale ABV: 14.5% PACKAGING: keg DISTRIBUTION ZONES: 1, 4, 9, international

Alaskan Imperial Red

Antimatter 5

Alaskan Brewing Company RELEASE TYPE: New RELEASE DATE: 12/1/2012 BEER STYLE: Imperial Red Ale ABV: 8.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4, 5, 6, 7, 8, 9, 10

Blue Hills Brewery RELEASE TYPE: Seasonal RELEASE DATE: 1/7/2013 BEER STYLE: English-style Mild Ale ABV: 4.6% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1

4 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

deepellumbrewing.com

Art of Darkness

Basilico Pepe

Brewery Ommegang RELEASE TYPE: New RELEASE DATE: 1/1/2013 BEER STYLE: Belgian-Style Dark Ale ABV: 8.9% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 5, 6, 7, 8, 9

The Brewer's Cabinet RELEASE TYPE: New RELEASE DATE: 12/13/2012 BEER STYLE: Basil Peppercorn Saison ABV: 7.8% PACKAGING: keg DISTRIBUTION ZONES: 7

Autumn Wheat Ale

Beach Haus® Classic American Pilsner

Mayflower Brewing Company RELEASE TYPE: Seasonal BEER STYLE: Dark American Wheat Ale ABV: 5.8% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1

East Coast Beer Co. RELEASE TYPE: New RELEASE DATE: 9/29/2012 BEER STYLE: Classic American Pilsner PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2

BABYLON DOUBLE IPA

Beach Haus® Kick Back Ale

Ninkasi Brewing Company RELEASE TYPE: New RELEASE DATE: 2/1/2013 BEER STYLE: Double IPA ABV: 9.1% PACKAGING: bottle, keg DISTRIBUTION ZONES: 8, 9, 10

East Coast Beer Co. RELEASE TYPE: New RELEASE DATE: 9/29/2012 BEER STYLE: American Amber (Red) Ale ABV: 5.3% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2

Back Burner

Beach Haus® Winter Rental

Southern Tier Brewing Co. RELEASE TYPE: Seasonal RELEASE DATE: 2/15/2013 BEER STYLE: Oak Aged Imp. Barley Wine ABV: 9.6% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 6, 8, 10

East Coast Beer Co. RELEASE TYPE: Seasonal RELEASE DATE: 9/29/2012 BEER STYLE: Black Lager ABV: 5.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2

Backfire Chili

Belle - Bière Brut

Bootstrap Brewing RELEASE TYPE: New RELEASE DATE: 6/20/2012 BEER STYLE: Golden Ale with Fresh Chilis ABV: 4.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 7

Devil's Canyon Brewing Co. RELEASE TYPE: New BEER STYLE: French Style w Champagne Yeast PACKAGING: bottle, keg DISTRIBUTION ZONES: 9

Baltic Spruce Porter

Betty Black Lager

NEWBURGH BREWING COMPANY RELEASE TYPE: Seasonal RELEASE DATE: 12/14/2012 BEER STYLE: Baltic Porter w/ Spruce ABV: 6.7% PACKAGING: keg DISTRIBUTION ZONES: 1

Emerald City Beer Company RELEASE TYPE: New RELEASE DATE: 1/1/2012 BEER STYLE: American Black Lager ABV: 4.9% PACKAGING: can, keg DISTRIBUTION ZONES: 8, 10

Bare Naked Organic

Bière de Mars

Crispin Cider RELEASE TYPE: New BEER STYLE: Certified Organic Hard Cider ABV: 6% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Jolly Pumpkin Artisan Ales RELEASE TYPE: Seasonal RELEASE DATE: 3/1/2013 BEER STYLE: French Style Stock Ale ABV: 7% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Barrel Aged Wake Up Dead

Big Man I.P.A.

Left Hand Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 11/15/2012 BEER STYLE: Russian Imperial Stout ABV: 10.2% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7

Cambridge Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/14/2012 BEER STYLE: "Winterized" I.P.A. ABV: 6.8% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1

Barrel Aged Wreck Alley Imperial Stout

Big Shot

Karl Strauss Brewing Company RELEASE TYPE: New RELEASE DATE: 3/1/2013 BEER STYLE: Imperial Stout with Coffee ABV: 10% PACKAGING: bottle, keg DISTRIBUTION ZONES: 9

The Fort Collins Brewery RELEASE TYPE: Seasonal RELEASE DATE: 11/20/2012 BEER STYLE: Brown Ale ABV: 6% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 6, 7

Barrel-Aged Gonzo

Bird On A Wire

Flying Dog Brewery RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Imperial Porter ABV: 8.9% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2

Crispin Cider RELEASE TYPE: Seasonal BEER STYLE: Rye Whiskey Barrel Aged Cider ABV: 6.9% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

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an american revolution

canning systems from colorado

• Dual, quad, and eight-fill manual or automated lines. Delivering up to 80 cans a minute.

• Modular in-feed and out-feed accessories available for integration at any time.

• All systems designed, engineered, and precision manufactured in Boulder, CO • Worldwide sales, support and service.

• Financing available

www.wildgoosecanning.com

Birra Etrusca

Bock

Dogfish Head Craft Brewery RELEASE TYPE: New RELEASE DATE: 12/13/2012 BEER STYLE: Ancient Ale ABV: 8.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 7, 8, 9

August Schell Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Traditional Bock ABV: 6.2% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4, 6

Black Cannon

Bone Crusher

Heavy Seas Beer RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Black IPA ABV: 7.25% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4

Schmohz Brewing Co RELEASE TYPE: New BEER STYLE: American Stout ABV: 6.2% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

Black IPA

Bourbon Barrel Aged Winter Warmer

Santa Fe Brewing Co. RELEASE TYPE: Seasonal RELEASE DATE: 11/15/2012 BEER STYLE: Black India Pale Ale ABV: 7.1% PACKAGING: can, keg DISTRIBUTION ZONES: 5, 6, 7

Rahr & Sons RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Barrel Aged Dark Winter Ale ABV: 9% PACKAGING: bottle, keg DISTRIBUTION ZONES: 5

Blackberry Pear Can

Bowens Island Oyster Stout

Crispin Cider RELEASE TYPE: New BEER STYLE: Blackberry Pear Cider, Canned ABV: 5% PACKAGING: can DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Holy City Brewing RELEASE TYPE: Seasonal RELEASE DATE: 10/20/2011 BEER STYLE: Irish Dry Stout ABV: 5.8% PACKAGING: keg DISTRIBUTION ZONES: 2

BLATANTone

Brewmaster Series Coffee Stout

Brewery Brewery, LLC dba BLATANT Beer RELEASE TYPE: New RELEASE DATE: 12/3/2012 BEER STYLE: American Double IPA ABV: 8.5% PACKAGING: keg DISTRIBUTION ZONES: 1

Long Trail Brewing RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Imperial Stout PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3

Blitzen

Brown Bag Series

North Peak Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Festivus Ale ABV: 6.8% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

Long Trail Brewing RELEASE TYPE: New RELEASE DATE: 12/1/2012 BEER STYLE: American IPA - change 8 weeks ABV: 6.4% PACKAGING: keg DISTRIBUTION ZONES: 1, 2, 3

Blonde Ale

Bubbly Wit

New Planet Beer RELEASE TYPE: New RELEASE DATE: 11/5/2012 BEER STYLE: Blonde, Gluten Free ABV: 5% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9

Dock Street Brewery RELEASE TYPE: Seasonal RELEASE DATE: 12/28/2012 BEER STYLE: Belgian Style Witbier ABV: 7% PACKAGING: keg DISTRIBUTION ZONES: 1

Bloody Red Ale

Bucking Bock

Schmohz Brewing Co RELEASE TYPE: Seasonal BEER STYLE: Irish Red ABV: 4.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

Rahr & Sons RELEASE TYPE: Seasonal RELEASE DATE: 3/1/2013 BEER STYLE: German-Style Spring Bock ABV: 7.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 5

Blue Moon速 Mountain Abbey Ale

Burly

Blue Moon Brewing Company速 RELEASE TYPE: Seasonal RELEASE DATE: 11/1/2012 BEER STYLE: Abbey Ale ABV: 5.6% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

North Peak Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 2/1/2013 BEER STYLE: Belgo India Pale Ale ABV: 6.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

Blue Moon速 Valencia Grove Amber

Cabin Fever

Blue Moon Brewing Company速 RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Amber Ale ABV: 5.9% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

New Glarus Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Wisconsin Honey Bock PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

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California Spring Beer

CitraBomb

Hangar 24 Craft Brewery RELEASE TYPE: Seasonal RELEASE DATE: 2/1/2013 BEER STYLE: Hoppy, wheat ale ABV: 5.2% PACKAGING: bottle, keg DISTRIBUTION ZONES: 9

Sprecher Brewing Company RELEASE TYPE: New RELEASE DATE: 12/28/2012 BEER STYLE: Imperial IPA ABV: 8% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

Captain Sig's Northwestern Ale

Climax Brewing Hoffmann Doppelbock Lager

Rogue Ales RELEASE TYPE: Seasonal BEER STYLE: IRA PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Climax Brewing Co., Inc. RELEASE TYPE: Seasonal RELEASE DATE: 12/10/2012 BEER STYLE: Doppelbock Lager ABV: 8.2% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2

Centennial Red

CLOAK OF ST MARTIN (QUAD)

Long Trail Brewing RELEASE TYPE: Seasonal RELEASE DATE: 2/1/2013 BEER STYLE: Imperial Red Ale ABV: 7.9% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3

BRASSERIE DE BRUENHAUT RELEASE TYPE: Seasonal RELEASE DATE: 11/19/2012 BEER STYLE: BELGIAN QUAD ABV: 13% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 3, 5, 7, 8, 9

Cherry Chocolate Double Brown Stout

Coffee Stout

Deep Ellum Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 2/14/2013 BEER STYLE: Baltic Porter ABV: 8% PACKAGING: bottle, keg DISTRIBUTION ZONES: 5

New Glarus Brewing Company RELEASE TYPE: New RELEASE DATE: 12/1/2012 BEER STYLE: Stout with Fair Trade Coffee PACKAGING: bottle DISTRIBUTION ZONES: 4

Chicken Legg Chocolate Oatmeal Sstout

Cold Mountain Winter Ale

Roy-Pitz Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/28/2013 BEER STYLE: Oatmeal Stout ABV: 6% PACKAGING: keg DISTRIBUTION ZONES: 1

Highland Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 11/28/2012 BEER STYLE: Winter Ale ABV: 5.2% PACKAGING: bottle, keg DISTRIBUTION ZONES: 2, 3

Chocolate Night

Collaboration Not Litigation

Helm's Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/7/2012 BEER STYLE: Imperial Choc. Oatmeal Stout ABV: 10% PACKAGING: keg DISTRIBUTION ZONES: 9

Avery Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 2/1/2013 BEER STYLE: Belgian Strong Ale ABV: 8.72% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Chocolate Russian Imperial Stout '13

Collision Stout

Widmer Brothers Brewing Company RELEASE TYPE: New RELEASE DATE: 1/21/2013 BEER STYLE: Russian Imperial Stout ABV: 9.3% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Holy City Brewing RELEASE TYPE: Seasonal BEER STYLE: Stout ABV: 8.8% PACKAGING: keg DISTRIBUTION ZONES: 2

Chocolate Stout

Columbia Common

Rogue Ales RELEASE TYPE: Seasonal BEER STYLE: Stout PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Widmer Brothers Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/7/2013 BEER STYLE: California Common ABV: 4.7% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Chumsticke Alt

Consecrator Doppelbock Beer

Icicle Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/13/2012 BEER STYLE: German Style Sticke Alt ABV: 8.5% PACKAGING: keg DISTRIBUTION ZONES: 8

Bell's Brewery, Inc. RELEASE TYPE: Seasonal RELEASE DATE: 2/12/2013 BEER STYLE: Doppelbock (lager) ABV: 8% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 6, 7

Cidre Blanc

Conway's Irish Ale

Crispin Cider RELEASE TYPE: New BEER STYLE: Crisp, Fine Still Cider ABV: 6% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Great Lakes Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/7/2013 BEER STYLE: Irish Ale ABV: 6.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 4, 6

10 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

Have Gas Leaks?

Know the Cost?

Save Gas / Save $$$

ct u d o r P es i r w e e w N re B r o f d e n g Desi

Visit Us @ the CBC BrewExpo America速 Booth # 7035 888.735.5607

www.mcdantim.com

Country Pale Ale

Dry Hop Lager

Wachusett Brewing Co RELEASE TYPE: New RELEASE DATE: 3/18/2013 BEER STYLE: Flagship since 1994 now canned ABV: 5.35% PACKAGING: bottle, can, keg DISTRIBUTION ZONES: 1, 3, 9

Saranac RELEASE TYPE: Seasonal RELEASE DATE: 1/4/2013 BEER STYLE: German Lager ABV: 6% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 3, 4, 6, 7, 9

Crispin Original Can

Dubious

Crispin Cider RELEASE TYPE: New BEER STYLE: Our Flagship Original, Canned ABV: 5% PACKAGING: can DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

North Peak Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Black Chocolate Stout ABV: 5.3% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

Cutlass

Eclipse

Heavy Seas Beer RELEASE TYPE: New RELEASE DATE: 1/1/2013 BEER STYLE: Amber Lager ABV: 5.4% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4

FiftyFifty Brewing Co. RELEASE TYPE: Seasonal RELEASE DATE: 12/6/2012 BEER STYLE: Barrel-Aged Imperial Stout ABV: 9.5% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 4, 7, 8, 9

Dark Persuasion

El Dorado

Icicle Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/13/2012 BEER STYLE: German Chocolate Ale ABV: 6.5% PACKAGING: keg DISTRIBUTION ZONES: 8

Flying Dog Brewery RELEASE TYPE: New RELEASE DATE: 1/10/2013 BEER STYLE: Single Hop Imperial IPA ABV: 10% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2

Darkest Hour

Empire Barley Wine

Deep Ellum Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/22/2012 BEER STYLE: Rye Imperial Stout ABV: 11% PACKAGING: keg DISTRIBUTION ZONES: 5

Empire Brewing Co RELEASE TYPE: New RELEASE DATE: 12/12/2012 BEER STYLE: Belgian Golden Ale ABV: 7.7% PACKAGING: keg DISTRIBUTION ZONES: 1

Dock Street Illuminator Dopplebock

Empire Coffee Scotch

Dock Street Brewery RELEASE TYPE: Seasonal RELEASE DATE: 3/1/2013 BEER STYLE: Dopplebock ABV: 7.5% PACKAGING: keg DISTRIBUTION ZONES: 1

Empire Brewing Co RELEASE TYPE: New RELEASE DATE: 12/28/2012 BEER STYLE: Wee Heavy ABV: 7.4% PACKAGING: keg DISTRIBUTION ZONES: 1

Dottie Seattle Lager

Empire Hefe-Wiezen

Emerald City Beer Company RELEASE TYPE: New RELEASE DATE: 8/10/2010 BEER STYLE: American Amber Lager ABV: 4.8% PACKAGING: can, keg DISTRIBUTION ZONES: 8, 10

Empire Brewing Co RELEASE TYPE: New RELEASE DATE: 1/18/2013 BEER STYLE: Hefeweizen ABV: 5.8% PACKAGING: keg DISTRIBUTION ZONES: 1

Double Chocolate Stout

Empire Winter Warmer

Rogue Ales RELEASE TYPE: Seasonal BEER STYLE: Stout PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Empire Brewing Co RELEASE TYPE: Seasonal RELEASE DATE: 12/12/2012 BEER STYLE: Winter Warmer ABV: 7% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1

Double Chocolate Stout

Espresso Oak Aged Yeti Imperial Stout

The Fort Collins Brewery RELEASE TYPE: Seasonal RELEASE DATE: 11/20/2012 BEER STYLE: Stout ABV: 8.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 6, 7

Great Divide Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Imperial Stout ABV: 9.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 4, 5, 6, 7, 8, 9, 10, international

Dreamcrusher

Eurotrash

Deep Ellum Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 3/18/2013 BEER STYLE: Double Rye IPA ABV: 10.3% PACKAGING: bottle, keg DISTRIBUTION ZONES: 5

Southern Tier Brewing Co. RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Pilsner Lager ABV: 5.2% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 6, 8, 10

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Excel Golden Brew

Gobbler Lager

Excel Brewery - Breese, IL RELEASE TYPE: New RELEASE DATE: 11/28/2012 BEER STYLE: Light Blonde Ale PACKAGING: bottle, keg DISTRIBUTION ZONES: 4, 6

Roy-Pitz Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 9/30/2012 BEER STYLE: German Marzen ABV: 5.9% PACKAGING: keg DISTRIBUTION ZONES: 1

Fade to Black vol. 4

Gold

Left Hand Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 10/29/2012 BEER STYLE: Rocky Mountain Black Ale ABV: 6.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7

Heavy Seas Beer RELEASE TYPE: New RELEASE DATE: 1/1/2013 BEER STYLE: Gold Ale ABV: 4.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4

FallFest Bier

Good Juju

Pagosa Brewing & Grill RELEASE TYPE: Seasonal RELEASE DATE: 9/29/2012 BEER STYLE: Oktoberfest ABV: 5.8% PACKAGING: bottle, can, keg DISTRIBUTION ZONES: 7

Left Hand Brewing Company RELEASE TYPE: New BEER STYLE: Pale Ale with Ginger Root ABV: 4.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7

Festivus

Graveyard Shiftee

Deep Ellum Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/2/2012 BEER STYLE: Black IPA ABV: 7.5% PACKAGING: keg DISTRIBUTION ZONES: 5

Holy City Brewing RELEASE TYPE: Seasonal BEER STYLE: American Porter ABV: 8.5% PACKAGING: keg DISTRIBUTION ZONES: 2

Fiddlehead IPA

Hammerhead

Fiddlehead Brewing Company RELEASE TYPE: New BEER STYLE: Full flavored. Citrus aroma. ABV: 6.2% PACKAGING: keg DISTRIBUTION ZONES: 1

Hangar 24 Craft Brewery RELEASE TYPE: New RELEASE DATE: 3/1/2013 BEER STYLE: American-style Barleywine ABV: 13.8% PACKAGING: bottle DISTRIBUTION ZONES: 9

Fish Tale Ales Organic Oatmeal Stout

Happy Ending

Fish Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 2/1/2013 BEER STYLE: Oatmeal Stout ABV: 6.4% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

SweetWater Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/31/2012 BEER STYLE: Imperial Stout ABV: 9% PACKAGING: bottle, keg DISTRIBUTION ZONES: 2, 3

Fish Tale Ales Organic Winterfish Seasonal Ale

Harvest Ale

Fish Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Seasonal Ale ABV: 7.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Goose Island Beer Company RELEASE TYPE: Seasonal BEER STYLE: American Extra Special Bitter ABV: 5.7% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Full Throttle Double IPA

HE'BREW Holiday Gift Pack

Sebago Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 3/1/2013 BEER STYLE: Imperial IPA ABV: 8.4% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1

Shmaltz Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/15/2012 BEER STYLE: Variety pack of 8 beers PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Gael E Bration Ale

Hef - u - up

Moylan's Brewery & Restaurant RELEASE TYPE: New RELEASE DATE: 12/15/2012 BEER STYLE: Crisp American Pale Ale ABV: 5.4% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, international

Prohibition Brewing Co. RELEASE TYPE: New RELEASE DATE: 12/22/2012 BEER STYLE: Hopocalypse ABV: 5.6% PACKAGING: keg DISTRIBUTION ZONES: 9

Get Up Offa That Brown

Hibernator

Golden Road Brewing RELEASE TYPE: New RELEASE DATE: 1/15/2013 BEER STYLE: Brown ABV: 5.5% PACKAGING: can, keg DISTRIBUTION ZONES: 9

Long Trail Brewing RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Unfiltered Scottish Ale ABV: 5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3

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Hidden Barrel Collection Barrel Aged Apricat Sour

Hopknocker

AC Golden Brewing Company RELEASE TYPE: New RELEASE DATE: 1/14/2013 BEER STYLE: Barrel Aged Apricat Sour ABV: 6% PACKAGING: bottle, can DISTRIBUTION ZONES: 7

Schmohz Brewing Co RELEASE TYPE: New BEER STYLE: Imperial IPA ABV: 10% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

Hidden Barrel Collection Barrel Aged Framboise Noir

Hopocalypse Double IPA

AC Golden Brewing Company RELEASE TYPE: New RELEASE DATE: 3/11/2013 BEER STYLE: Barrel Aged Framboise Noir ABV: 8% PACKAGING: bottle DISTRIBUTION ZONES: 7

Drake's Brewing Company RELEASE TYPE: New RELEASE DATE: 2/2/2013 BEER STYLE: Double IPA ABV: 9.3% PACKAGING: bottle, keg DISTRIBUTION ZONES: 9

Hidden Barrel Collection Barrel Aged Peach Sour

Hoppy Claus™ Holiday Ale

AC Golden Brewing Company RELEASE TYPE: New RELEASE DATE: 2/28/2013 ABV: 6% PACKAGING: bottle DISTRIBUTION ZONES: 7

Hoppy Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 11/1/2012 BEER STYLE: Seasonal ABV: 7.8% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 4, 9

Hidden Barrel Collection Barrel Aged Russian Imperial Stout

Hoppy Daze

AC Golden Brewing Company RELEASE TYPE: New RELEASE DATE: 11/19/2012 BEER STYLE: Barrel Aged Russian Imperial Stout ABV: 11% PACKAGING: bottle DISTRIBUTION ZONES: 7

Coronado Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/5/2013 BEER STYLE: Belgian IPA ABV: 7.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 2, 3, 7, 8, 9

Highcountry Pale Ale

Hoppy Holidaze

Holy City Brewing RELEASE TYPE: Seasonal RELEASE DATE: 10/15/2012 BEER STYLE: APA ABV: 5.5% PACKAGING: keg DISTRIBUTION ZONES: 2

Marin Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 11/22/2012 ABV: 7% PACKAGING: bottle, keg DISTRIBUTION ZONES: 8, 9

Hobo Trappist Ale

Hopslam Ale

Boxcar Brewery RELEASE TYPE: Seasonal RELEASE DATE: 1/13/2013 BEER STYLE: Belgian Golden Ale ABV: 8.1% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1

Bell's Brewery, Inc. RELEASE TYPE: Seasonal BEER STYLE: DIPA ABV: 10% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 6, 7

Holy City Pilsner

Horn Dog

Holy City Brewing RELEASE TYPE: New RELEASE DATE: 7/20/2012 BEER STYLE: Bohemian Pilsner ABV: 5% PACKAGING: keg DISTRIBUTION ZONES: 2

Flying Dog Brewery RELEASE TYPE: Seasonal RELEASE DATE: 1/15/2013 BEER STYLE: Barleywine ABV: 10.2% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 4, 9

Honker's Ale

Hullabaloo Winter Beer

Goose Island RELEASE TYPE: New BEER STYLE: English Style Bitter ABV: 4.2% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Hangar 24 Craft Brewery RELEASE TYPE: Seasonal RELEASE DATE: 11/1/2012 BEER STYLE: Scottish Ale ABV: 6.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 9

Hop Session Ale

Hurricane Series: Category 2 IPA

Otter Creek Brewing RELEASE TYPE: New RELEASE DATE: 11/27/2012 BEER STYLE: Session Ale ABV: 4.25% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2

Holy City Brewing RELEASE TYPE: Seasonal RELEASE DATE: 10/15/2012 BEER STYLE: IPA, dry hopped with Amarillo ABV: 6.6% PACKAGING: keg DISTRIBUTION ZONES: 2

Hop Sun

Ichabod's Last Ride Pumpkin Ale

Southern Tier Brewing Co. RELEASE TYPE: Seasonal RELEASE DATE: 3/1/2013 BEER STYLE: Summer Wheat ABV: 5.1% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 6, 8, 10

Revolution Brewing RELEASE TYPE: Seasonal RELEASE DATE: 10/20/2012 BEER STYLE: pumpkin ale PACKAGING: keg DISTRIBUTION ZONES: 7

16 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

MAY 2 , 2013

REVERE HOTEL • BOSTON, MA For More Information and Early Registration Pricing Visit: www.brewbound.com/conference ABOUT THE CRAFT BEER SESSION The Brewbound Craft Beer Session is a business conference addressing the topics that most directly impact the decisions craft brewers are faced with as they look to grow their brands.

The event focuses on the business side of craft, offering brewers a unique opportunity to learn from and network with industry experts.

SPONSORS & PARTNERS

Imperial IPA Narragansett Beer RELEASE TYPE: New RELEASE DATE: 12/4/2012 BEER STYLE: Limited-Edition IPA ABV: 8.6% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2

JAI HO (Imported Craft Lager) UBE, Norway RELEASE TYPE: New RELEASE DATE: 2/14/2013 BEER STYLE: Indian Style Lager ABV: 4.7% PACKAGING: bottle DISTRIBUTION ZONES: international Jai Ho Lager expertly crafted to make any occasion worth remembering.

IMPERIALE STOUT Ninkasi Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 11/1/2012 BEER STYLE: Russian Style Imperial Stout ABV: 9.1% PACKAGING: bottle, keg DISTRIBUTION ZONES: 8, 9, 10

Top quality barley malt, hops and the crystal clear water from Norway underground come together to create a fantastic flavor and body.

Featuring a bold taste with notes of fruit and hops, Jai Ho is a perfect compliment to spicy and savory dishes from East to West.

India Pale Ale Schmohz Brewing Co RELEASE TYPE: New BEER STYLE: English IPA ABV: 6.2% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

India Pale Ale Goose Island RELEASE TYPE: New BEER STYLE: English Style India Pale Ale ABV: 5.9% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Insane Rush IPA Bootstrap Brewing RELEASE TYPE: New RELEASE DATE: 6/20/2012 BEER STYLE: American IPA ABV: 7% PACKAGING: keg DISTRIBUTION ZONES: 7

Ipswich Rye Porter

JET Black IPA

Ipswich Ale Brewery RELEASE TYPE: Seasonal RELEASE DATE: 11/1/2012 BEER STYLE: Rye Porter ABV: 6.3% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4

Millking It Productions RELEASE TYPE: Seasonal RELEASE DATE: 12/10/2012 BEER STYLE: Black IPA ABV: 6.5% PACKAGING: keg DISTRIBUTION ZONES: 4

Irish Stout

Jewbelation Sweet 16

Saranac RELEASE TYPE: Seasonal RELEASE DATE: 1/4/2013 BEER STYLE: Dry Stout ABV: 5.5% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 3, 4, 6, 7, 9

Shmaltz Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/15/2012 BEER STYLE: Brown Ale ABV: 16% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Irish Style Lager

Jorge Jalapeno Ale

Rogue Ales RELEASE TYPE: Seasonal BEER STYLE: Lager PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Sweet Mullets Brewing Co RELEASE TYPE: Seasonal RELEASE DATE: 12/13/2012 BEER STYLE: Pepper Ale ABV: 4.2% PACKAGING: keg DISTRIBUTION ZONES: 4

Iron Thistle

K-9 Winter Ale

Rahr & Sons RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Scottish-Style Ale ABV: 8.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 5

Flying Dog Brewery RELEASE TYPE: Seasonal RELEASE DATE: 11/1/2012 BEER STYLE: Winter Ale ABV: 7.4% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 4, 9

Ivana Pale Lager

Karl Strauss 24th Anniversary Flanders-Style Ale

Emerald City Beer Company RELEASE TYPE: New RELEASE DATE: 4/17/2012 BEER STYLE: Pale Lager ABV: 4.8% PACKAGING: can, keg DISTRIBUTION ZONES: 8, 10

Karl Strauss Brewing Company RELEASE TYPE: New RELEASE DATE: 2/1/2013 BEER STYLE: Sour Red Ale Aged in Oak ABV: 7.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 9

18 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

Kentucky Bourbon Barrel Stout

Light IPA

Alltech's Lexington Brewing & Distilling Co. RELEASE TYPE: New RELEASE DATE: 11/19/2012 BEER STYLE: Barrel Aged Coffee Stout ABV: 8% PACKAGING: bottle, keg DISTRIBUTION ZONES: 2, 4

Wachusett Brewing Co RELEASE TYPE: New RELEASE DATE: 3/18/2013 BEER STYLE: Worlds 1st Light IPA ABV: 4% PACKAGING: can, keg DISTRIBUTION ZONES: 1, 3, 9

KGB Russian Imperial Stout

Live

Widmer Brothers Brewing Company RELEASE TYPE: New RELEASE DATE: 1/21/2013 BEER STYLE: Russian Imperial Stout ABV: 9.3% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Southern Tier Brewing Co. RELEASE TYPE: New RELEASE DATE: 2/1/2013 BEER STYLE: Bottle Conditioned Pale Ale ABV: 5.5% PACKAGING: bottle, can, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 6, 8, 10

Kiss My Scottish Arse

Long Form Tripple

Schmohz Brewing Co RELEASE TYPE: Seasonal RELEASE DATE: 1/2/2013 BEER STYLE: Scotch Ale ABV: 9.3% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

Uncommon Brewers RELEASE TYPE: Seasonal RELEASE DATE: 11/5/2012 BEER STYLE: Belgian-style Tripple ABV: 10.3% PACKAGING: keg DISTRIBUTION ZONES: 1, 4, 9, international

Koko Brown

Lowcountry Dark Ale

Kona Brewing Co. RELEASE TYPE: Seasonal RELEASE DATE: 1/2/2013 BEER STYLE: Nut Brown Ale ABV: 5.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 5, 7, 8, 9, 10

Holy City Brewing RELEASE TYPE: New BEER STYLE: Cascadian Dark Ale ABV: 6.8% PACKAGING: keg DISTRIBUTION ZONES: 2

Kujo Imperial Coffee Stout

LTD 06

Flying Dog Brewery RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Imperial Coffee Stout PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 4, 9

Full Sail Brewing RELEASE TYPE: Seasonal RELEASE DATE: 10/15/2012 BEER STYLE: Black Bock ABV: 7% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 5, 7, 8, 9, 10

Lakewood Lager

Lucky SOB

Lakewood Brewing Company RELEASE TYPE: New RELEASE DATE: 12/20/2012 BEER STYLE: Vienna Style Lager ABV: 4.6% PACKAGING: bottle, keg DISTRIBUTION ZONES: 5

Flying Dog Brewery RELEASE TYPE: New RELEASE DATE: 2/7/2013 BEER STYLE: Irish Red ABV: 5.5% PACKAGING: keg DISTRIBUTION ZONES: 1, 2

Laser Schwartz

Lugene Chocolate Milk Stout

Holy City Brewing RELEASE TYPE: New BEER STYLE: Schwarzbier ABV: 4.5% PACKAGING: keg DISTRIBUTION ZONES: 2

Odell Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Chocolate Milk Stout ABV: 8.5% PACKAGING: bottle, keg

Lay Down Stay Down

Mad Tom's Porter

Roy-Pitz Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/10/2012 BEER STYLE: Belgian Strong Ale ABV: 9% PACKAGING: keg DISTRIBUTION ZONES: 1

Schmohz Brewing Co RELEASE TYPE: Seasonal BEER STYLE: Robust Porter ABV: 4.8% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

Leavenworth Bakke Hill Black Lager

Madrugada Obscura "Dark Dawn"

Fish Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Black Lager ABV: 5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Jolly Pumpkin Artisan Ales RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Belgian inspired Stout ABV: 8.1% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Leavenworth Navigator Doppelbock

Maibock

Fish Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 2/1/2013 BEER STYLE: Dobbelbock ABV: 8% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

The Fort Collins Brewery RELEASE TYPE: Seasonal RELEASE DATE: 3/1/2013 BEER STYLE: Maibock ABV: 6.4% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 6, 7 JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 19

Maifest

Mudslinger Brown Ale

August Schell Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 3/1/2013 BEER STYLE: Maibock, Blonde Doppel Bock ABV: 6.7% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4, 6

Redhook Brewery RELEASE TYPE: New RELEASE DATE: 12/31/2012 BEER STYLE: Brown ABV: 5.8% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Man Full of Funk Porter

Narragansett Bock

Dock Street Brewery RELEASE TYPE: New RELEASE DATE: 12/18/2012 BEER STYLE: Vatted Porter ABV: 7% PACKAGING: bottle DISTRIBUTION ZONES: 1

Narragansett Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 2/5/2013 BEER STYLE: German Helles Bock ABV: 6.5% PACKAGING: can, keg DISTRIBUTION ZONES: 1

Maple Pecan Porter

Narragansett Imperial IPA

Samuel Adams Boston Brewery RELEASE TYPE: New RELEASE DATE: 1/1/2013 BEER STYLE: full-bodied Porter ABV: 5.6% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Narragansett Brewing Co. RELEASE TYPE: New RELEASE DATE: 11/30/2012 BEER STYLE: Imperial IPA PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2

Maracaibo Especial

Narragansett Porter

Jolly Pumpkin Artisan Ales RELEASE TYPE: New RELEASE DATE: 12/1/2012 BEER STYLE: Rich Brown Ale ABV: 7.5% PACKAGING: bottle, can, keg

Narragansett Beer RELEASE TYPE: Seasonal RELEASE DATE: 11/20/2012 BEER STYLE: American-Style Porter ABV: 7% PACKAGING: can DISTRIBUTION ZONES: 1, 2, 3, 4

Mephistopheles' Stout

Never Summer Ale

Avery Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Imperial Stout ABV: 16.2% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Boulder Beer Company RELEASE TYPE: Seasonal PACKAGING: bottle, can, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 6, 7, 8, 9

Midnight Departure CDA

New Albion Ale

Airways Brewing Company RELEASE TYPE: Seasonal BEER STYLE: Cascadian Dark Ale ABV: 6.5% PACKAGING: keg DISTRIBUTION ZONES: 8

Samuel Adams Boston Brewery RELEASE TYPE: New RELEASE DATE: 1/1/2013 BEER STYLE: American Pale Ale ABV: 6% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Mild Winter

New World Porter

Goose Island Beer Company RELEASE TYPE: Seasonal BEER STYLE: American Mild Ale ABV: 5.6% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Avery Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Dry-hopped Porter / Black IPA ABV: 6.7% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9

Mint Chocolate Porter

New Year's Resolution Doppelbock

Bootlegger's Brewery RELEASE TYPE: Seasonal BEER STYLE: Ale Brewed with Mint ABV: 6.1% PACKAGING: bottle, keg DISTRIBUTION ZONES: 9

Holy City Brewing RELEASE TYPE: New ABV: 10% PACKAGING: keg DISTRIBUTION ZONES: 2

Mojo Risin' double IPA

Newcastle Founders' Ale

Boulder Beer Company RELEASE TYPE: Seasonal RELEASE DATE: 1/14/2013 BEER STYLE: Double IPA - Amarillo hops ABV: 10% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 6, 7, 8, 9

Newcastle RELEASE TYPE: Seasonal RELEASE DATE: 2/1/2013 BEER STYLE: Classic Bitter Ale ABV: 4.8% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Mountain Ale

Noel de Calabaza

The Shed Brewery RELEASE TYPE: New RELEASE DATE: 12/1/2012 BEER STYLE: English Strong Ale ABV: 7.4% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3

Jolly Pumpkin Artisan Ales RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Special Ale-Deep mahogany and ABV: 9% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

20 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

Noggin Floggin Barleywine

Pale Ale

Hopworks Urban Brewery RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Barleywine ABV: 9.7% PACKAGING: bottle, can, keg DISTRIBUTION ZONES: 8

New Planet Beer RELEASE TYPE: New RELEASE DATE: 11/5/2012 BEER STYLE: Pale Ale, Gluten free ABV: 5% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9

Notorious P.I.G.

Pear Naked Organic Cider

Holy City Brewing RELEASE TYPE: Seasonal BEER STYLE: American Porter with Bacon ABV: 5.5% PACKAGING: keg DISTRIBUTION ZONES: 2

Fox Barrel RELEASE TYPE: New BEER STYLE: Certified Organic Hard Cider ABV: 5.3% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Nugget Nectar

Pecan Dream

Trรถegs Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/15/2013 BEER STYLE: Imperial Amber Ale ABV: 7.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 4

Holy City Brewing RELEASE TYPE: Seasonal RELEASE DATE: 9/20/2012 BEER STYLE: American Brown Ale ABV: 5.5% PACKAGING: keg DISTRIBUTION ZONES: 2

O'Ryely IPA

Pelicon

Widmer Brothers Brewing Company RELEASE TYPE: New RELEASE DATE: 1/7/2013 BEER STYLE: Rye IPA ABV: 6.4% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Brewery Pelicon RELEASE TYPE: New RELEASE DATE: 3/1/2013 BEER STYLE: ESB, IPA, Belgian Blonde ABV: 4.8% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 5

Oak Aged UnEarthly

Phantom Punch Winter Stout

Southern Tier Brewing Co. RELEASE TYPE: Seasonal RELEASE DATE: 3/15/2013 BEER STYLE: Oak Aged Imperial IPA ABV: 9.6% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 6, 8, 10

Baxter Brewing Co. RELEASE TYPE: Seasonal RELEASE DATE: 11/21/2012 BEER STYLE: Foreign Extra Stout ABV: 6.8% PACKAGING: can, keg DISTRIBUTION ZONES: 1

Oberon Ale

Pluff Mud Porter

Bell's Brewery, Inc. RELEASE TYPE: Seasonal RELEASE DATE: 3/25/2013 BEER STYLE: Wheat Ale ABV: 5.8% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 6, 7

Holy City Brewing RELEASE TYPE: New RELEASE DATE: 7/20/2012 BEER STYLE: Brown Porter - GABF Gold 2012 ABV: 5.5% PACKAGING: keg DISTRIBUTION ZONES: 2

Old Ruffian

Pollenator

Great Divide Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Barley Wine ABV: 10.2% PACKAGING: bottle, can, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, international

Deep Ellum Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Anniversary Brew ABV: 10% PACKAGING: keg DISTRIBUTION ZONES: 5

Orabelle Tripel

Pollenator

Great Divide Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Tripel ABV: 8.3% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, international

Long Trail Brewing RELEASE TYPE: Seasonal RELEASE DATE: 2/1/2013 BEER STYLE: Spring Ale PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3

Oui Met Lager

Pomegranate & Pear Cider

Roy-Pitz Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 11/19/2012 BEER STYLE: Cranberry Lager ABV: 5.5% PACKAGING: keg DISTRIBUTION ZONES: 1

Crispin Cider RELEASE TYPE: New BEER STYLE: Still Pear Cider ABV: 5.3% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Pail Ale

Powder Monkey

Schmohz Brewing Co RELEASE TYPE: New BEER STYLE: American Pale Ale ABV: 5.2% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

Heavy Seas Beer RELEASE TYPE: New RELEASE DATE: 1/1/2013 BEER STYLE: Pale Ale ABV: 4.75% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4 JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 21

Prince Myshkin Russian Imperial Stout

Rhizing Bines

Dock Street Brewery RELEASE TYPE: Seasonal RELEASE DATE: 12/18/2012 BEER STYLE: Russian Imperial Stout ABV: 9.5% PACKAGING: keg DISTRIBUTION ZONES: 1

Dogfish Head Craft Brewery and Sierra Nevada Brewing Co. RELEASE TYPE: New RELEASE DATE: 2/1/2013 BEER STYLE: Imperial IPA ABV: 8% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 7, 8, 9

PumkinStein

Rounder™ Belgian Style Pale

Sweet Mullets Brewing Co RELEASE TYPE: Seasonal RELEASE DATE: 12/14/2012 BEER STYLE: Traditional Stein with Pumpkin ABV: 5.7% PACKAGING: keg DISTRIBUTION ZONES: 4

Blue Moon Brewing Company® RELEASE TYPE: New RELEASE DATE: 3/1/2013 BEER STYLE: Belgian-Style Pale Ale ABV: 5.6% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3

Purebred Single Hop Pale ale

Russian Imperial Stout

Laughing Dog Brewing RELEASE TYPE: New RELEASE DATE: 11/15/2012 BEER STYLE: Single Hop Series APA ABV: 6% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9

Sprecher Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 2/1/2013 BEER STYLE: Russian Imperial Stout ABV: 8.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 4, 6

Quinns Amber Ale

Russian Imperial Stout

Wachusett Brewing Co RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Amber Ale ABV: 5.1% PACKAGING: bottle, can, keg DISTRIBUTION ZONES: 1, 3, 9

Otter Creek Brewing RELEASE TYPE: New RELEASE DATE: 12/1/2012 BEER STYLE: Russian Imperial Stout ABV: 10% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2

Raspberry Ale

Samuel Adams Alpine Spring

New Planet Beer RELEASE TYPE: New RELEASE DATE: 11/5/2012 BEER STYLE: Raspberry Ale, Gluten free ABV: 5% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9

Samuel Adams Boston Brewery RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: unfiltered lager ABV: 5.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Raspberry Russian Imperial Stout '13

Samuel Adams Double Agent IPL

Widmer Brothers Brewing Company RELEASE TYPE: New RELEASE DATE: 1/21/2013 BEER STYLE: Russian Imperial Stout ABV: 9.3% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Samuel Adams Boston Brewery RELEASE TYPE: New RELEASE DATE: 1/1/2013 BEER STYLE: The distinct hop character of an IPA in a smooth lager. ABV: 5% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Red Chair NWPA

Samuel Adams White Lantern

Deschutes Brewery RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Northwest Pale Ale ABV: 6.2% PACKAGING: bottle, keg DISTRIBUTION ZONES: 5, 6, 7, 8, 9, 10

Samuel Adams Boston Brewery RELEASE TYPE: New RELEASE DATE: 1/1/2013 BEER STYLE: Belgian-style white ale ABV: 5.5% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Red IPA

Schmaltz's Alt

Saranac RELEASE TYPE: Seasonal RELEASE DATE: 1/4/2013 BEER STYLE: IPA with light toffee notes ABV: 6% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 6, 7, 9

August Schell Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Doppel Alt ABV: 5.1% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4, 6

Reel Ales Hodgson's Double IPA

Schwartz

Fish Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Imperial IPA ABV: 10% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Schmohz Brewing Co RELEASE TYPE: Seasonal BEER STYLE: Black Pilsner ABV: 5.6% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

RENEWALE 2013 ESB

Session Fest

Ninkasi Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Special Bitter ABV: 6% PACKAGING: bottle, keg DISTRIBUTION ZONES: 8, 9, 10

Full Sail Brewing RELEASE TYPE: Seasonal RELEASE DATE: 10/15/2012 BEER STYLE: Czech-style strong lager ABV: 6.2% PACKAGING: bottle DISTRIBUTION ZONES: 1, 2, 3, 5, 7, 8, 9, 10

22 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

Shed IPA

Sneak Attack

The Shed Brewery RELEASE TYPE: New RELEASE DATE: 12/1/2012 BEER STYLE: India Pale Ale ABV: 7% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3

21st Amendment Brewery RELEASE TYPE: Seasonal RELEASE DATE: 1/2/2013 BEER STYLE: Saison ABV: 6.2% PACKAGING: can, keg DISTRIBUTION ZONES: 1, 2, 3, 6, 8, 9, 10

Shiftee

Snowmageddon

Holy City Brewing RELEASE TYPE: New BEER STYLE: American Strong Ale ABV: 8.5% PACKAGING: keg DISTRIBUTION ZONES: 2

Rahr & Sons RELEASE TYPE: Seasonal RELEASE DATE: 2/1/2013 BEER STYLE: Oatmeal Stout ABV: 9% PACKAGING: bottle, keg DISTRIBUTION ZONES: 5

Shoal Creek Wheat

Snowshoe

Excel Brewery - Breese, IL RELEASE TYPE: New RELEASE DATE: 11/28/2012 BEER STYLE: German Hefeweizen PACKAGING: bottle, keg DISTRIBUTION ZONES: 4, 6

New Glarus Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Irish Red Ale PACKAGING: bottle, can, keg

Short Straw™ Farmhouse Red Ale

Snowstorm

Blue Moon Brewing Company® RELEASE TYPE: New RELEASE DATE: 3/1/2013 BEER STYLE: Belgian-Style Ale ABV: 5.8% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3

August Schell Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Biére de Noél ABV: 7.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4, 6

Sinuous

Spire Mountain Spiced Apple Cider

North Peak Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 3/1/2013 BEER STYLE: Celtic Ale ABV: 5.6% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

Fish Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Cider ABV: 5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Siren Noire

Sprecher Mai Bock

Heavy Seas Beer RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Bourbon aged Chocolate Stout ABV: 9.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4

Sprecher Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 2/1/2013 PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 4, 6

Slane's Irish Red Ale

Sprecher Winter Brew

Diamond Knot Craft Brewing RELEASE TYPE: Seasonal RELEASE DATE: 2/1/2013 BEER STYLE: Irish Red Ale ABV: 6.6% PACKAGING: bottle, keg DISTRIBUTION ZONES: 2, 3, 7, 8, 9

Sprecher Brewing Company RELEASE TYPE: New RELEASE DATE: 11/5/2012 BEER STYLE: Dunkel Bock ABV: 5.7% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 4

Slippery Slope

SPRING REIGN ALE

People's Pint RELEASE TYPE: Seasonal RELEASE DATE: 12/15/2012 BEER STYLE: Braggot ABV: 9.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1

Ninkasi Brewing Company RELEASE TYPE: New RELEASE DATE: 2/1/2013 BEER STYLE: Pale ABV: 6% PACKAGING: bottle, keg DISTRIBUTION ZONES: 8, 9, 10

Small Stout

Stave Series #9 - Charbay Stave

Hangar 24 Craft Brewery RELEASE TYPE: Seasonal RELEASE DATE: 3/1/2013 BEER STYLE: Stout ABV: 4.8% PACKAGING: keg DISTRIBUTION ZONES: 9

Thirsty Bear Brewing Co. RELEASE TYPE: New RELEASE DATE: 2/8/2013 BEER STYLE: barrel aged ABV: 8% PACKAGING: keg DISTRIBUTION ZONES: 9

Smoked Märzen

Stone 12.12.12 Vertical Epic Ale

Holy City Brewing RELEASE TYPE: Seasonal BEER STYLE: Rauschbier ABV: 6.2% PACKAGING: keg DISTRIBUTION ZONES: 2

Stone Brewing Co. RELEASE TYPE: New RELEASE DATE: 12/3/2012 BEER STYLE: Belgian Strong Dark Ale ABV: 9% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 23

Stone Enjoy By 02.15.13 IPA

The Preacher

Stone Brewing Co. RELEASE TYPE: New RELEASE DATE: 1/11/2013 BEER STYLE: Imperial IPA ABV: 9.4% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 7, 8, 9

Lonerider Brewing Company RELEASE TYPE: New RELEASE DATE: 2/6/2013 BEER STYLE: Belgian-style Saison ABV: 8% PACKAGING: bottle, can, keg DISTRIBUTION ZONES: 2

Strike Stout

The Regulator

Strike Brewing Co. RELEASE TYPE: Seasonal RELEASE DATE: 12/19/2012 BEER STYLE: Stout ABV: 9% PACKAGING: bottle, keg DISTRIBUTION ZONES: 9

Rahr & Sons RELEASE TYPE: Seasonal RELEASE DATE: 3/31/2013 BEER STYLE: German-Style Doppelbock ABV: 8.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 5

Sugar Shack Maple Stout

The Temptress

Third Street Brewhouse RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Stout ABV: 6.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 6

Lakewood Brewing Company RELEASE TYPE: New RELEASE DATE: 12/20/2012 BEER STYLE: Imperial Milk Stout ABV: 9.1% PACKAGING: bottle, keg DISTRIBUTION ZONES: 5

Summer Ale

Treasure Chest ESB

Wachusett Brewing Co RELEASE TYPE: Seasonal RELEASE DATE: 3/18/2013 BEER STYLE: Wheat Ale with Natural Lemon ABV: 4.95% PACKAGING: bottle, can, keg DISTRIBUTION ZONES: 1, 3, 9

Schmohz Brewing Co RELEASE TYPE: New BEER STYLE: Extra Special Bitter ABV: 5.3% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

Summertime

Truley Honest Ale

Goose Island Beer Company RELEASE TYPE: Seasonal BEER STYLE: German Style Kolsch ABV: 4.9% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Roy-Pitz Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 3/11/2013 BEER STYLE: Dry-Hopped Red Ale ABV: 6% PACKAGING: keg DISTRIBUTION ZONES: 1

The Beer With No Name

Tuckerman ALTitude...Alt Beer With Attitude

Lonerider Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/8/2012 BEER STYLE: Belgian Dubbel ABV: 8% PACKAGING: bottle DISTRIBUTION ZONES: 2

Tuckerman Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 11/1/2012 BEER STYLE: German Brown "Sticke Alt" ABV: 7.3% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1

The Big DIPA

Tumbledown Shack

Heavy Seas Beer RELEASE TYPE: New RELEASE DATE: 3/1/2013 BEER STYLE: Double IPA ABV: 10.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4

Golden Road Brewing RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Barley Wine ABV: 10% PACKAGING: keg DISTRIBUTION ZONES: 9

The Hearth Winter Warmer

Twin Sisters Double IPA

Two Beers Brewing Co. RELEASE TYPE: Seasonal RELEASE DATE: 12/5/2012 BEER STYLE: Winter Warmer Ale ABV: 7.2% PACKAGING: bottle, keg DISTRIBUTION ZONES: 8

Left Hand Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 2/15/2013 BEER STYLE: A literal hop farm with twice ABV: 9.6% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8

The Lost Years

Two Daves Stout

Red Brick Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/21/2013 BEER STYLE: Barrel Aged Strong Ale ABV: 8.3% PACKAGING: bottle, keg DISTRIBUTION ZONES: 2, 3, 5

Bent River Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/21/2013 BEER STYLE: Imperial Stout ABV: 10% PACKAGING: keg DISTRIBUTION ZONES: 4, 6

The Maharaja Imperial IPA

Unkle Dunkel

Avery Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/1/2013 BEER STYLE: Imperial IPA ABV: 11% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

NEWBURGH BREWING COMPANY RELEASE TYPE: New RELEASE DATE: 11/23/2012 BEER STYLE: Dunkelweizen ABV: 4% PACKAGING: keg DISTRIBUTION ZONES: 1

24 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

Upslope Foreign-Style Stout

Warmer

Upslope Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 1/15/2013 BEER STYLE: Stout ABV: 6.7% PACKAGING: can, keg DISTRIBUTION ZONES: 7

Hangar 24 Craft Brewery RELEASE TYPE: Seasonal RELEASE DATE: 12/1/2012 BEER STYLE: Strong ale ABV: 7.8% PACKAGING: bottle, keg DISTRIBUTION ZONES: 9

Valley City Cream Ale

Washout Wheat

Schmohz Brewing Co RELEASE TYPE: New BEER STYLE: American Cream Ale ABV: 5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

Holy City Brewing RELEASE TYPE: New BEER STYLE: Hefeweizen ABV: 5.3% PACKAGING: keg DISTRIBUTION ZONES: 2

Velvet Merlin

Wassail Winter Ale

Firestone Walker Brewing Co. RELEASE TYPE: Seasonal RELEASE DATE: 11/21/2012 BEER STYLE: Oatmeal Stout ABV: 5.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 7, 8, 9

Full Sail Brewing RELEASE TYPE: Seasonal RELEASE DATE: 10/15/2012 BEER STYLE: Winter Warmer ABV: 7% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 5, 7, 8, 9, 10

Vernal

Weyerbacher Heresy

Element Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 3/18/2013 BEER STYLE: Dunkel Wheat Wine ABV: 11.75% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1

Weyerbacher Brewery RELEASE TYPE: Seasonal RELEASE DATE: 2/18/2013 BEER STYLE: Stout aged in bourbon bbl ABV: 8% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 6

Vinaceous

Weyerbacher Insanity

Hangar 24 Craft Brewery RELEASE TYPE: Seasonal RELEASE DATE: 1/19/2013 BEER STYLE: Old Ale ABV: 8.7% PACKAGING: bottle, keg DISTRIBUTION ZONES: 10

Weyerbacher Brewery RELEASE TYPE: Seasonal RELEASE DATE: 1/21/2013 BEER STYLE: Barleywine aged in Bourbon bbl ABV: 11.1% PACKAGING: bottle, can, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6

Wasatch Winterfest Seasonal Ale Wasatch & Squatters Brewery RELEASE TYPE: Seasonal RELEASE DATE: 1/2/2013 ABV: 7.1% PACKAGING: bottle, keg DISTRIBUTION ZONES: 4, 5, 6, 7, 8 Wasatch Winterfest Seasonal Ale is a rich amber ale with caramel malt flavors and a large hop presence. Brewed with the finest Northwestern pale and caramel malts then generously hopped with Columbus and Amarillo hops.

Crafted in the spirit and style of robust winter ales.

This award winning seasonal was brewed to warm you through the cold winter months, making a wonderful compliment to an epic day on the mountain, and the perfect companion around the fire.

White Christmas Belgian Style Wit Ale Moylan's Brewery & Restaurant RELEASE TYPE: Seasonal RELEASE DATE: 11/22/2012 BEER STYLE: Malty and smooth ABV: 6.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, international Wildflower Wheat Wolaver's Fine Organic Ales RELEASE TYPE: Seasonal RELEASE DATE: 2/15/2013 BEER STYLE: Organic Wheat Ale ABV: 4.25% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3 Wilkin's Juniper Pale Ale The Brewer's Cabinet RELEASE TYPE: New RELEASE DATE: 12/13/2012 BEER STYLE: Juniper Berry Pale Ale ABV: 6.5% PACKAGING: keg DISTRIBUTION ZONES: 7

Winter Ion Element Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/3/2012 BEER STYLE: biere blanc au chocolat ABV: 8.9% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1

Winter Red Ale Otter Creek Brewing RELEASE TYPE: New RELEASE DATE: 12/1/2012 BEER STYLE: Red Ale ABV: 5.5% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2 JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 25

Winter Warmer

Woodshed Kolsch

Thirsty Bear Brewing Co. RELEASE TYPE: New RELEASE DATE: 12/18/2012 BEER STYLE: Spiced Imperial Red Ale. ABV: 8.2% PACKAGING: keg DISTRIBUTION ZONES: 9

Widmer Brothers Brewing Company RELEASE TYPE: New RELEASE DATE: 3/4/2013 BEER STYLE: Kolsch ABV: 5.2% PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Winter Warmer

XS Old Crustacean Barleywine

New Glarus Brewing Company RELEASE TYPE: New RELEASE DATE: 1/1/2013 BEER STYLE: Strong Ale PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

Rogue Ales RELEASE TYPE: Seasonal BEER STYLE: Barleywine PACKAGING: bottle, keg DISTRIBUTION ZONES: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Winterfest

Zingiberene Ale

AC Golden Brewing Company RELEASE TYPE: Seasonal RELEASE DATE: 12/14/2012 BEER STYLE: Vienna Style Lager PACKAGING: bottle DISTRIBUTION ZONES: 7

Schmohz Brewing Co RELEASE TYPE: New BEER STYLE: Gruit PACKAGING: bottle, keg DISTRIBUTION ZONES: 4

Wisco Disco Stillmank Beer Company RELEASE TYPE: New RELEASE DATE: 5/28/2012 BEER STYLE: American Amber Ale ABV: 5.1% PACKAGING: can, keg DISTRIBUTION ZONES: 4

COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

21st Amendment Brewery

21st Amendment Brewery

563 2nd Street

San Francisco

CA

94107

510-595-2111

21st-amendment.com

AC Golden Brewing Company

Troy Casey

AC Golden Brewing Company

Golden

CO

80401

303-292-3926

acgolden.com

Airways Brewing Company

Dione Dittmar

6644 S 196th Street

Kent

WA

98032

253-200-1707

airwaysbrewing.com

5429 Shaune Dr.

Juneau

AK

99801

907-780-5866

alaskanbeer.com

Alaskan Brewing Company Alltech's Lexington Brewing & Distilling Co.

Nate Canavera

401 Cross Street

Lexington

KY

40508

859-881-2253

kentuckyale.com

August Schell Brewing Company

Kyle Marti

1860 Schell Road

New Ulm

MN

56073

507-354-5528

schellsbrewery.com

Avery Brewing Company

Ted Whitney

5763 Arapahoe Ave, Ste E

Boulder

CO

80303

303-440-4324

averybrewing.com

Baxter Brewing Co.

Rori Crossman

130 Mill St.

Lewiston

ME

04240

207-333-6769

baxterbrewing.com

Bell's Brewery, Inc.

Josh Smith

8690 Krum Ave.

Galesburg

MI

49053

269-250-8836

bellsbeer.com

Bent River Brewing Company

Nichole Jones

512 24th Street

Rock Island

IL

61201

309-238-4811

bentriverbrewing.com

Blue Hills Brewery

Jim O'Neil

1020 Turnpike St

Canton

MA

02021

781-821-2337

bluehillsbrewery.com

800-BLE-MOON

bluemoonbrewingcompany.com

Bootlegger's Brewery

Aaron Barkenhagen

1100 e. Truslow Ave

Fullerton

CA

92831

714-871-2337

bootleggersbrewery.com

Bootstrap Brewing

Leslie Kaczeus

6778 79th Street

Niwot

CO

80503

303-547-6152

bootstrapbrewing.com

Boulder Beer Company

Dan Weitz

2880 Wilderness Place

Boulder

CO

80301

303-444-8448

boulderbeer.com

Boxcar Brewery

James Robinson

306 Westtown Road, Suite C

West Chester

PA

19382

484-887-0538

boxcarbrewingcompany.com

Brasserie De Bruenhaut

Charles Cindric

1761 E 64TH

Denver

CO

80229

805-407-4713

c2imports.com

Brewery Brewery, LLC dba BLATANT Beer

Matthew Steinberg

PO Box 147

Bondsville

MA

01009

508-737-7854

blatantbrewery.com

Brewery Ommegang

Larry Bennett

656 County Hwy 33

Cooperstown

NY

13326

607-544-1800

ommegang.com

Brewery Pelicon

Brewery Pelicon

Zupanciceva

Ajdovscina

SVN

5270

+38640352601

pivovarnapelicon.com

Cambridge Brewing Company

Phil Bannatyne

One Kendall Square

Cambridge

MA

02139

617-494-1994

cambrew.com

Climax Brewing Co., Inc.

David Hoffmann

112 Valley Rd.

Roselle Park

NJ

07204

908-620-9585

climaxbrewing.com

Coronado Brewing Company

Rick Chapman

170 Orange Avenue

Coronado

CA

92118

619-275-6700

coronadobrewingcompany.com

Crispin Cider

Katie Meehan

1213 S Auburn Street

Colfax

CA

95713

530-346-9699

crispincider.com

Blue Moon Brewing Company

26 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

STARTING A BEVERAGE COMPANY? WHY BEVERAGE SCHOOL?

ALSO INCLUDED:

- Get up to speed on the beverage industry

- Full video of BevNET Live

- Learn about common missteps for startups - Hear from experts in various fields - Affordable & on窶電emand

BeverageSchool.com

COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Deep Ellum Brewing Company

Tait Lifto

2823 St Louis St

Dallas

TX

75226

214-888-3322

deepellumbrewing.com

Deschutes Brewery

Jason Randles

901 SW Simpson Ave

Bend

OR

97702

541-385-8606

deschutesbrewery.com

Devil's Canyon Brewing Co.

Daniel Curran

111 Industrial Rd. #7

Belmont

CA

94002

408-421-1478

devilscanyon.com

Diamond Knot Craft Brewing

Patti Youngbluth

4602 Chennault Beach Rd, B2

Mukilteo

WA

98275

425-355-4488

diamondknot.com

Dock Street Brewery

Marilyn Candeloro

701 S. 50th Street

Philadelphia

PA

19143

215-726-2337

dockstreetbeer.com

Dogfish Head Craft Brewery

Maria Grieshaber

6 Cannery Village Center

Milton

DE

19968

302-684-1000

dogfish.com

Drake's Brewing Company

Kelsey Williams

1933 Davis St., Bldg. 177

San Leandro

CA

94577

510-568-2739

drinkdrakes.com

East Coast Beer Co.

John Merklin

528 D Arnold Ave

Point Pleasant Beach

NJ

08742

732-202-7782

beachhausbeer.com

Element Brewing Company

Daniel Kramer

30 Bridge Street

Millers Falls

MA

01349

413-835-6340

elementbeer.com

Emerald City Beer Company

Rick Hewitt

3100 Airport Way South

Seattle

WA

98134

206-351-8250

emeraldcitybeer.com

Empire Brewing Co

Gina Sherwood

120 Walton Street

Syracuse

NY

13202

315-475-2337

empirebrew.com

Excel Brewery - Breese, IL

Bill Meier

488 S. Broadway

Breese

IL

62230

618-526-7159

excelbottling.com

Fiddlehead Brewing Company

Matt Cohen

6305 Shelburne Road

Shelburne

VT

05482

802-399-2994

fiddleheadbrewing.com

FiftyFifty Brewing Co.

Alicia Barr

11197 Brockway Rd. #1

Truckee

CA

96161

530-587-2337

fiftyfiftybrewing.com

Firestone Walker Brewing Co.

Erica Nolan

1400 Ramada Dr

Paso Robles

CA

93446

805-225-5911

firestonebeer.com

Fish Brewing Company

Sean Alcantara

515 Jefferson St SE

Olympia

WA

98501

425-485-2437

fishbrewing.com

Flying Dog Brewery

Erin Weston

4607 Wedgewood Blvd.

Frederick

MD

21703

301-694-7899

flyingdogbrewery.com

Founders Brewing Co.

Sarah Aldrich

235 Grandville Ave SW

Grand Rapids

MI

49503

616-776-2182

foundersbrewing.com

Fox Barrel

Katie Meehan

1213 S Auburn Street

Colfax

CA

95713

530-346-9699

foxbarrel.com

Full Sail Brewing

Sandra Evans

506 Columbia Street

Hood River

OR

97031

541-386-2281

fullsailbrewing.com

Golden Road Brewing

Hannah Curtis

661 N Harper Ave, Suite 208

West Hollywood

CA

90048

425-445-7177

goldenroad.la

Goose Island Beer Company

Ken Hunnemeder

1800 W. Fulton

Chicago

IL

60612

312-226-1119

gooseisland.com

Great Divide Brewing Company

Doug Christie

2201 Arapahoe Street

Denver

CO

80205

303-296-6460

greatdivide.com

Great Lakes Brewing Company

Marissa DeSantis

2516 Market Avenue

Cleveland

OH

44113

216-771-4404

greatlakesbrewing.com

Hangar 24 Craft Brewery

Steve Garcia

1939 W. Park Avenue

Redlands

CA

92373

909-389-1400

hangar24brewery.com

Healdsburg Beer Company

Kevin McGee

1670 Stirrup Loop

Healdsburg

CA

95448

707-529-0326

healdsburgbeercompany.com

Heavy Seas Beer

Caroline Sisson

4615 Hollins Ferry Road

Halethorpe

MD

21227

410-247-7822

hsbeer.com

Helm's Brewing Company

Matt Johnson

5640 Kearny Mesa Rd

San Diego

CA

92111

619-733-5170

helmsbrewingco.com

Highland Brewing Company

12 Old Charlotte Hwy

Asheville

NC

28803

828-299-3370

highlandbrewing.com

Holy City Brewing

Robin Riebman

4155 Dorchester Road

North Charleston

SC

29405

443-223-0427

holycitybrewing.com

Hoppy Brewing Company

Scott Patterson

6300 Folsom Blvd

Sacramento

CA

95819

916-451-4677

hoppy.com

Hopworks Urban Brewery

Bruce Kehe

2944 SE Powell Blvd.

Portland

OR

97202

503-232-4677

hopworksbeer.com

Icicle Brewing Company

Pamela Brulotte

935 Front St.

Leavenworth

WA

98826

509-548-2739

iciclebrewing.com

Ipswich Ale Brewery

Ipswich Ale Brewery

23 Hayward St

Ipswich

MA

01938

978-356-3329

ipswichalebrewery.com

2319 Bishop Circle East

Dexter

MI

48130

231-709-2044

jollypumpkin.com

CA

92109

858-581-7335

karlstrauss.com

Jolly Pumpkin Artisan Ales Karl Strauss Brewing Company

Melody Daversa

5985 Santa Fe Street

San Diego

Kona Brewing Co.

Brady Walen

75-5629 Kuakini Hwy

Kailua Kona

HI

96740

808-334-2739

konabrewingco.com

Lakewood Brewing Company

Wim Bens

2302 Executive Drive

Garland

TX

75041

972-864-2337

lakewoodbrewing.com

Laughing Dog Brewing

Fred Colby

1109 Fontaine Drive

Ponderay

ID

83852

208-263-9222

laughingdogbrewing.com

Left Hand Brewing Company

Emily Armstrong

1265 Boston Avenue

Longmont

CO

80501

303-772-2058

lefthandbrewing.com

Lonerider Brewing Company

Sumit Vohra

8816 Gulf Ct. Suite 100

Raleigh

NC

27617

919-423-5203

loneriderbeer.com

Long Trail Brewing

Cheray

5520 US Route 4

Bridgewater Corners

VT

05035

978-273-8724

longtrail.com

Marin Brewing Company

Curtis Cassidy

15 Rowland Way

Novato,

CA

94945

415-246-5290

moylans.com

Mayflower Brewing Company

Sarah Richardson

12 Resnik Road

Plymouth

MA

02360

508-746-2674

mayflowerbrewing.com

Mendocino Brwwing

Craig Ritcheson

404 Deerfoot Cir

Round Rock

TX

78664

805-823-5959

mendobrew.com

Millking It Productions

Kristy smith

4847 Delemere

Royal Oak

MI

48073

248-462-1338

mipbeer.com

Moylan's Brewery & Restaurant

Curtis Cassidy

15 Rowland Way

Novato

CA

94945

415-246-5290

moylans.com

Narragansett Brewing Company

James Crooks

60 Ship Street

Providence

RI

02903

401-437-8970

narragansettbeer.com

28 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

New Glarus Brewing Company

Deborah Carey

2400 Sate Highway 69

New Glarus

WI

53574

608-527-5850

newglarusbrewing.com

New Planet Beer

Seneca Murley

3980 Broadway

Boulder

CO

80304

303-499-4978

newplanetbeer.com

Newburgh Brewing Company

Paul Halayko

88 S Colden Street

Newburgh

NY

12550

845-569-2337

newburghbrewing.com

Newcastle

Kayla Joyce

1 Darling Drive

Avon

CT

06001

860-676-7900

newcastlebrown.com

Ninkasi Brewing Company

Marty Ochs

272 Van Buren Street

Eugene

OR

97402

541-344-2739

ninkasibrewing.com

2319 Bishop Circle East

Dexter

MI

48130

231-709-2044

northpeakbeer.com

North Peak Brewing Company Odell Brewing Company

Odell Brewing

800 E. Lincoln Ave.

Fort Collins

CO

80524

970-498-9070

odellbrewing.com

Otter Creek Brewing

Cheray MacFarland

793 Exchange Street

Middlebury

VT

05753

978-273-8724

ottercreekbrewing.com

118 North Pagosa Blvd.

Pagosa Springs

CO

81147

970-731-2739

pagosabrewing.com

Pagosa Brewing & Grill People's Pint

Chris Sellers

76 Hope Street

Greenfield

MA

01301

413-773-0400

thepeoplespint.com

Prohibition Brewing Co.

Matthew Adams

2004 E. Vista Way

Vista

CA

92084

760-295-3525

prohibitionbrewingcompany.com

Rahr & Sons

Jason Lyon

701 Galveston Ave

Fort Worth

TX

76104

817-810-9266

rahrbrewing.com

Red Brick Brewing Company

Hannah

2323 Defoor Hills Rd NW

Atlanta

GA

30318

404-355-5023

redbrickbrewing.com

Redhook Brewery

Brady Walen

929 N Russel St

Portland

OR

97227

503-972-7768

redhook.com

Revolution Brewing

Gretchen King

325 Grand Avenue

Paonia

CO

81428

970-260-4869

revolution-brewing.com

Rogue Ales

Brett Joyce

2320 OSU Drive

Newport

OR

97365

503-241-3800

rogue.com

Roy-Pitz Brewing Company

Ryan Richards

140 North Third Street

Chambersburg

PA

17201

717-496-8753

roypitz.com

Samuel Adams Boston Brewery

Michelle Diamandis

30 Germania St

Jamaica Plain

MA

02130

617-368-5135

samueladams.com

Santa Fe Brewing Co.

Brian Lock

35 Fire Place

Santa Fe

NM

87508

505-424-3333

santafebrewing.com

811 Edward Street

Utica

NY

13502

315-624-2400

saranac.com

Saranac Schmohz Brewing Co

Chas Thompson

2600 Patterson SE

Grand Rapids

MI

49546

616-949-0860

schmohz.com

Sebago Brewing Company

Kai Adams

48 Sanford Drive

Gorham

ME

04038

207-856-ALES

sebagobrewing.com

Shmaltz Brewing Company

Sara White

912 Cole Street #338

San Francisco

CA

94117

917-232-3258

shmaltzbrewing.com

Southern Tier Brewing Co.

Nathan Arnone

2072 Stoneman Circle

Lakewood

NY

14750

716-763-5479

southerntierbrewing.com

Sprecher Brewing Company

Don Wambach

Sprecher Brewing Company

Glendale

WI

53209

414-964-7837

sprecherbrewery.com

Stillmank Beer Company

Brad Stillmank

420 Suds Lane

Green Bay

WI

54301

920-420-2337

stillmankbrewing.com

1999 Citracado Parkway

Escondido

CA

92029

760-471-4999

stonebrewing.com

CA

95112

650-714-6983

strikebrewingco.com

Stone Brewing Co. Strike Brewing Co.

Jenny Lewis

1627 S 7th Street

San Jose

Sweet Mullets Brewing Co

Barbara Jones

N58W39800 Industrial Rd Ste D

Oconomowoc

WI

53066

262-456-2843

sweetmulletsbrewing.com

SweetWater Brewing Company

Francesca Zeifman

195 Ottley Dr.

Atlanta

GA

30324

404-691-2537

sweetwaterbrew.com

The 10 Saints Brewery Company

Glyn Partridge

Almarine House

Speightstown

St. Peter

Barbados

246-261-5874

10saints.com

The Brewer's Cabinet

Justin Sibley

475 S. Arlington Ave

Reno

NV

89501

775-348-7481

thebrewerscabinet.com

The Fort Collins Brewery

Fred Winther

1020 E. Lincoln Ave.

Fort Collins

CO

80524

970-472-1499

fortcollinsbrewery.com

The Shed Brewery

Cheray

793 Exchange Street

Middlebury

VT

05753

978-273-8724

Third Street Brewhouse

Doug DeGeest

219 N Red River Ave

Cold Spring

MN

56320

320-685-5701

thirdstreetbrewhouse.com

Thirsty Bear Brewing Co.

Brenden Dobel

661 Howard St

San Francisco

CA

94105

415-974-0905

thirstybear.com

Trรถegs Brewing Company

Jeff Herb

200 E. Hersheypark Drive

Hershey

PA

17033

717-534-1297

troegs.com

Tuckerman Brewing Company

Roy Prescott

64 Hobbs Street

Conway

NH

03818

603-452-8579

tuckermanbrewing.com

Two Beers Brewing Co.

Joel VandenBrink

4700 Ohio Ave S

Seattle

WA

98134

206-762-0490

twobeersbrewery.com

UBE, Norway

Ed McGarth

642 Brand Lane

Stafford

TX

77477

855-851-8881

jaihobeer.com

Uncommon Brewers

Alec Stefansky

303 Potrero St. STE 40H

Santa Cruz

CA

95060

831-621-6270

uncommonbrewers.com

Upslope Brewing Company

Henry Wood

1501 Lee Hill Road

Boulder

CO

80304

303-960-8494

upslopebrewing.com

Wachusett Brewing Co

TJ Morse

175 State Road East

Westminster

MA

01473

978-874-9965

wachusettbrew.com

Wasatch & Squatters Brewery

Amy Tangaro

147 West Broadway

Salt Lake City

UT

84101

801-328-2329

utahbeers.com

Weyerbacher Brewery

Robert Fauteux

905G Line st

Easton

PA

18042

610-999-2199

weyerbacher.com

Widmer Brothers Brewing Company

Brady Walen

929 N. Russell St.

Portland

OR

97215

503-281-2437

widmerbrothers.com

Wolaver's Fine Organic Ales

Cheray

793 Exchange Street

Middlebury

VT

05753

978-273-8724

wolavers.com

JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 29

Brewbound

Covering the business of craft

Brewbound Session Illuminates Risks, Brands, Growth

By Max Rothman and Chris Furnari Rising demand has made it a great time to be a craft brewer, but there are still branding, marketing and financial initiatives that can help breweries succeed in the business.

The interest in learning or sharing the best paths to that success is what motivated more than 130 craft brewers, distributors, and entrepreneurs to attend the Brewbound Session in San Diego on Nov. 29. They were treated to a full-day discussion of brandbuilding, risk-taking, and growth strategy – as well as the chance to sample each others’ products at several points along the way.

If craft beer’s rising profile led to some good-natured humor – Oskar Blues Brewery founder Dale Katechis introduced a mock intravenous delivery system for his Dale’s Pale Ale brand – the emphasis on branding itself nevertheless drew the most attention.

“Everything we do at New Belgium is about branding,” said New Belgium Brewing co-founder Kim Jordan during her keynote address, explaining the method her company has used to grow into the third-largest craft brewer in the country.

Jordan led off the day with a presentation that discussed the growth strategies for New Belgium since the company’s launch in 1991. Jordan explained the vision and execution required to grow a brand from just 225 barrels in year-one to over 770,000 barrels in year 20, saying that the founding mission – “to operate a profitable company that makes our love and talent manifest” – works in concert with the company’s goals of becoming a national brand by 2020.

“It comes down to those three tenets,” she said. “Profit, making sure the world we live in is loving, and that we’re excellent at the things we’re trying to do,” she said.

Jordan was asked about the role and importance of having a “flagship” beer in a portfolio full of unique offerings — and described a rare miscalculation in the company’s plans.

“When we started New Belgium, we thought that Abbey would be our flagship beer,” Jordan said. “Abbey was way too esoteric for the average beer drinker.”

Of course, the flagship role now belongs to Fat Tire, which Jordan called a “delicate, difficult-to-make beer.”

While a flagship is important, assortment is becoming much more of a factor, she added, mentioning that most breweries used to lead with five mainstay offerings and add to their lineups as growth permitted. Newer brewers have begun launching with 10-15 styles of beer in an effort to see what sticks – but they could be aided by market research, she said.

“It’s good to have a priority list,” Jordan said of brewers who are interested in trying to make a wide range of styles, “but beer drinkers massage that.”

22 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

New Belgium Brewing co-founder Kim Jordan during her keynote address.

Beer on ice for the Craft Beer Reception.

Tony Magee, founder of Lagunitas Brewing Company, followed Jordan and provided a bit of comic relief and insight into a startup brewery created on “my wife’s kitchen stove.” That early bit of kitchen experimentation took years to turn into a full-scale brewery, but after many years of financial struggle his brand is on its way to building a new brewery in Chicago to accompany its Petaluma facility, he said.

Magee echoed Jordan’s message on the importance of branding and explained his decision to make IPA the company’s flagship offering in an attempt to brand the style – much like Sierra Nevada did with its Pale Ale. When developing their brands, Magee cited literary hero Jack Kerouac in urging brewers to look deep, as he had, into the values and desires that lie at the bottom of the well of personality.

Magee owns one of the industry’s most iconic labels, and he knows it too.

“Not only has the [IPA] label become somewhat of an icon but you can see it from the parking lot,” he joked.

On the retail front, Meg Gill, co-founder of Golden Road Brewing, and Dwight Detter, a local forager with Whole Foods, shared a video outlining their partnership, sharing a behindthe-scenes, on-site look into the company’s growth. In the video, Golden Road brewmaster Jon Carpenter (who has since resigned) noted that 90 percent of Golden Road’s beer is sold within 50 miles of the brewery.

They offered tips on breaking into Whole Foods, suggesting that brewers not just have local facilities, but strong local ties at all parts of their production and supply chain, to truly sell the local story.

While Whole Foods can be a tough sell for new craft brewers, consumers are becoming a much easier sales target, according to Danny Brager, the head of the Nielsen Group’s Beverage Alcohol Team. Brager reinforced the opinion of many attendees that they are in the right industry at the right time, showing statistics that demonstrated craft beer had grown more rapidly than almost any other consumer packaged good — during a time when more than 60 percent of food and beverage product sales have been declining.

According to Brager there are nearly 50,000 outlets – both on-premise and off-premise –selling ‘some beer’ that weren’t three years ago.

One craft brewer who has begun breaking into those emerging channels is Dale Katechis, who pioneered the canned craft beer revolution in 2002, when he packaged his Oskar Blues Dale’s Pale Ale in aluminum. His own lessons on branding weren’t lost on Brewbound Session attendees either. Katechis broke up the place with the company’s ‘newest’ innovative packaging idea, that Dale’s Pale Ale IV. While the gag drew its fair share of laughs from audience members, it also provided an important lesson on the importance of risk-taking. Prior to unveiling the IV bag, Katechis explained that the company has a “high tolerance for risk.” Apparently, that goes double for Dale The next Brewbound Session will happen on May 2nd, 2013 at the Revere Hotel in Boston, Mass. For more information, please visit Brewbound.com/conference or call 617-231-8888.

Tony Magee, founder of Lagunitas Brewing Company, on the importance of branding his decision to brand the IPA style of beer.

Meg Gill, co-founder of Golden Road Brewing, offered tips on building strong ties with retailers.

Oskar Blues Brewery founder Dale Katechis on the importance of risk-taking.

JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 23

Mark Wahlberg, actor, producer and former rapper, joined BevNET editor Jeffrey Klineman

Startups and growing brands heard it repeatedly—investors with full pockets are waiting for your next marketable innovation.

It was the steady mantra at BevNET Live in Santa Monica on Dec. 3 and 4, a conference that gathered representatives of the beverage industry from across the world to engage in panels, presentations, expositions and a sampling bar. The dichotomy of startups and veterans was palpable, but no matter a brand’s experience, the theme remained: good ideas with proper management can make their dent.

The conference began with the opening round of the New Beverage Showdown, a contest geared at finding the industry’s best brand with less than $1 million in funding, $2 million in revenue and 12 months on the market.

20 brands, including eventual winner Spacho, presented their beverage ideas

24 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

and business models to a panel of judges that rated concept, taste, packaging, function, market readiness and what can only be described as “it” factor.

The next portion of the conference certainly didn’t lack the “it” factor. Mark Wahlberg, actor, producer and former rapper, joined BevNET editor Jeffrey Klineman for an onstage interview that touched on AquaHydrate, a performance water brand of which Wahlberg holds shares, his balancing of Hollywood and business, and even a little talk of Celtics vs. Lakers.

Wahlberg admitted that he’s currently a student of the beverage industry, but he doesn’t consider himself merely an endorser of AquaHydrate. He said that during his training for the 2010 film The Fighter, he took his workouts to another level with immediate results from the performance water. He said that he awoke easier and hadn’t changed anything in his routine except for what he was drinking.

“A name can get you to try it the first time,” Wahlberg said. “But it’s the quality of the product that brings people back.”

That kind of true connection with the product eased him into committing time to an atypical endeavor.

“It’s definitely out of my comfort zone,” he said.

Wahlberg, however, found a way to bridge the two different cogs of his life: business and entertainment. He said he demanded that AquaHydrate sit on every desk in the office of Ari Gold, one of the main characters of Entourage, a popular HBO show that Wahlberg produced.

Bottles of AquaHydrate scattered the sets of the 2012 comedy Ted. “Everything that I do, it’s a packaged deal,” he said.

Shifting from the perspective of a star shareholder to that of company founders, Klineman invited to the stage Richard Tait, cofounder of the sports energy drink Golazo, Serge Freund, cofounder of the gourmet iced coffee maker RealBeanz and Camille Reith, cofounder of the chiabased smoothie company ChiaVie. Joining Klineman in a question-and-answer session, Tate, Freund and Reith all stressed the importance of brand management.

“Everybody is being lied to in today’s world,” Tait said. “You have to be authentic.”

Tait also explained that authenticity often entails risk. Some investors told him that his idea had a limited target audience and belonged in convenience stores with other energy drinks. On the contrary, Tait sees his brand as the leading energy beverage in Whole Foods.

“People thought I was crazy to put a soccer ball on the bottle,” he said.

Reith also took a risk by branding her products around chia, a nutrient-heavy seed. While thriving brands like Mamma Chia have helped lure investors, Reith admitted that ChiaVie is still identifying its target audience.

“With chia getting so popular right now, we want to make sure we stay relevant,” she said.

Also seeking relevance, Freund fully believes that once consumers continue to educate themselves, RealBeanz can prosper. Freund said he is thankful for Starbucks CEO Howard Schultz, who introduced iced coffee to the country.

Now that consumers are holding a greater desire for lighter and healthier options, he believes that RealBeanz has properly timed its product.

“We believe that in two years from now, we’ll be a household name in the United States,” Freund said.

Following the entrepreneurs, Donna Spagnola, the president of Central Beverage Co. out of Chicago, told the audience about an emerging affinity group of midwestern distribution companies. While still in its earliest iterations, the group includes wholesale DSD operations like Buckeye and Full Circle in Ohio and Canada Dry Bottling Co. of Lansing, and IDI in Michigan, as well as Folsom and Palmentere in Missouri, RBI and Gateway in Iowa, Bernick’s in Minnesota, Folsom in Illinois and Terborg and Pure in Indiana.

Between them all, they carry more than 90 brands, Spagnola said, running through them all on-screen before arriving at the one they all have in common — Marley Beverage Company. The Midwest Distributor Group employs about 900 people and annually sells about 20 mil-

lion cases of non-alcoholic beverages and snacks through DSD operations.

Spagnola also offered ideas about how suppliers can take on the huge city of Chicago, which she called a “black hole” for some beverage companies. Central is in the midst of considering a contractual requirement that suppliers keep a marketing person in-market — or hiring their own to support the brand and having suppliers pick up the tab.

“We all make more money when we are more efficient,” Spagnola said.

Retail and Finance Tracking where capital originates on a near daily basis, SPINS has provided market analysis on trends for health and wellness consumers since 1995. Bobbi Leahy, SPINS director of sales, presented some current trends in the juice and functional beverage category to help the conference’s attendees gauge the progress of their respective categories.

Products using chia seed or oil, for example, grew 1,030 percent over a 52week period ending on Sept. 29, Leahy said. In comparison, Yerba Mate grew 46 percent. She identified other trend-

ing beverage categories such as coconut water hybrids, fermented drinks, fruit and vegetable blends, antioxidant and exotic fruit blends, probiotic drinks, non-dairy alternative beverages, energy shots, raw drinks and high protein sports beverages.

Leahy said consumers are drawn to beverages with natural, functional, innovative and complex ingredient profiles. With market research from groups like SPINS, brands can find ways to adapt and succeed. On a smaller and more private scale, investors also have their own tendencies.

Taking the stage to discuss the state of investors in the beverage industry, Michael Burgmaier, managing director of Silverwood Partners, Brett Knudsen, managing partner of PCG Advisors and Franklin Isacson, investment manager at Verlinvest, agreed that strategics are ready for the right product.

“The private equity world is flush, active, vibrant, aggressive and wants to act,” Knudsen said.

As seen in the morning’s New Beverage Showdown, startups are constantly sprouting ideas that are often redundant with other products already dominating certain beverage categories. Burgmaier

Michael Burgmaier, Silverwood Parners; Brett Knudsen, PCG Advisors; & Franklin Isacson, Verlinvest

JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 25

Kevin McClafferty, CEO of Marley Beverage Company, a relaxation drink that blends the needs of a stressed society with the uplifting messages of Bob Marley’s music

insisted that a product with a clear focus and growth potential will garner interest with most investors.

“It’s the point of differentiation that’s going to get you noticed,” Burgmaier said.

Isacson acknowledged that many startups expand too early and are unable to meet consumer demand with limited resources and infrastructure. He said that he’s much more impressed with a company succeeding in two or three cities than a company producing mediocre results in 30 states.

“We understand that young brands can burn money in the first few years,” he said, “but there needs to be a path to profitability.”

One brand walking that path is Marley Beverage Company, a relaxation drink that blends the needs of a stressed society with the uplifting messages of Bob Marley’s music. CEO Kevin McClafferty and his team have formed a lasting bond with the Marley family, including Bob’s son Rohan Marley, who spoke of the seamless relationship onstage next to McClafferty.

“It’s not an album, but we had to come to terms that it’s going to represent some-

thing good,” Marley said.

McClafferty shared his methods with DSD partners and views on branding and product flexibility. He suggested that suppliers create demand in smaller regions before investing in large markets. Intelligence and delightful packaging won’t matter if you can’t sell or produce your brand.

“You’ve got to have that infrastructure if you think you’re going to grow,” he said.

In 2010, Marley Beverage Company sold 100,000 cases.

That number rose to slightly more than 1 million cases in 2011 and exceeded 3 million cases in 2012.

McClafferty credited much of that growth to the high service levels that DSD offers. Marley Beverage Company currently has 140 DSD partners in 50 states.

“You can get a whole vibe when you walk into a DSD house,” he said. “You really want something that matches the

26 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

personality and the brand.”

McClafferty suggested talking to drivers, sales representatives and the rest. Ask yourself: do they believe in the brand? Are they talking about the lead brand? Are they wearing the brand’s logo on their shirts?

He argued that these seemingly miniscule details carry over into the bigger picture.

“Brand personality is what dictates your path to market,” McClafferty said.

That personality derives not only from the brand’s team and message, but also from its flexibility amid growth. Marley Beverage Company uses lemon balm, rose hips, valerian root, chamomile flowers, hops and passion flower to enhance mood alertness and calmness and to relax muscles. The company formerly used the sleep-inducing compound melatonin in its products. However after some negative press concerning melatonin-containing supplements that had been issued warning letters from the U.S. Food and Drug Administration, Marley Beverage Company removed melatonin from all of its products and, according to McClafferty, hasn’t seen a dip in product effectiveness or sales.

“It’s vital as a startup to have a lot of flexibility in your plan,” he said.

McClafferty also outlined the steps that a startup needs to take before expansion. If a brand is expanding shelf space, reducing losses and increasing its all-channel volume (ACV), it may be ready for the next step.

“When you have demonstrated the ability to surface the marketplace consistently and with a high quality, you’ve made it,” he said.

Other brands who have made it -- or are on the verge of doing so -- were heard from the next day, as well. During the “case study” part of the day, representatives from big-time brands shared their paths from humble beginnings to current prestige before a bevy of note-taking startups.

Some messages overlapped: both speakers Scott Greenburg, an investor and attorney, and Todd Berardi, CEO of

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HiBall Energy, in relating their personal stories, encouraged entrepreneurs to have marketing flexibility and to listen to their consumers to help brands thrive.

Nick Shore, senior vice president for MTV, also listens to consumers — and helps his company adapt accordingly. His studies of the ever-changing nature of millennials turned them into a series of shopper trends for beverage marketers.

Executives Jason May and Joey Cannata of Rockstar Energy, which has succeeded largely on its ability to market itself to those millennials, shared their near-rags to riches climb with tales of ambition, dedication, and devious salesmanship.

Ben Lee, director of business development at CircleUp.com, said that if you have a great story and product like Rockstar Energy, there are ways to fund your project without reaching into the parental wallet.

Stay Flexible, Obey the Consumer The day began with Greenburg, a partner with K&L Gates, who reflected on investing in Starbucks, then known as Il Giornale, a Seattle-based cafe that sold coffee and tea. Greenburg said that eventual Starbucks CEO Howard Schultz had a greater vision for the company than its founders. Schultz traveled to Italy and studied the culture, movements and styles in cafes. He observed the customers and baristas, the interior design and the coffee.

By Americanizing the tradition of Italian coffeehouses without gutting its spirit, Schultz created a goliath.

“He combined that incredible passion with really smart decision making, prag-

matism,” Greenburg said.

An experienced and successful investor aside from his Starbucks coup, Greenburg said that startups thrive with astute ideas.

To find the right idea, he said, brands must truly define their message or product, pour their heart into it, build a team, adapt whenever necessary and execute with passion.

As Starbucks began to grow, Schultz forgot about tea for a while and focused on coffee. He abandoned previous product ideas in favor of lattes — the initial concept for which, Greenburg noted, was hotly debated inside the Starbucks organization. Schultz’s decision-making process often defaulted, Greenburg

28 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

The day began with Scott Greenburg, a partner with K&L Gates, who reflected on investing in Starbucks

said, to the idea that it wasn’t Shultz’s brand; it was the consumer’s brand. Ideas sprouted from simply observing and listening to his customers.

“The customer wants one thing,” Greenburg said. “We’re going to listen to them.”

Berardi presented next and said that he also favors certain risks, especially those that raise a brand’s ceiling. As his company grew, Berardi said he felt truly attached to glass bottles for his products.

Glass was his point of differentiation in the energy category, compared to the cans of Red Bull, Monster and Rockstar among others. He wanted HiBall to serve as the premium energy drink, not just one of the other cans in a long aisle. However in time, he realized that differentiation must be as focused as possible into one area.

“It’s about the liquid,” he said, “not about the package.”

Berardi weighed the pros and cons of switching to a can. He noted that cans have more real estate to convey the brand’s message; 60 percent more volume with 30 percent lower cost per ounce.

He realized that cans chill faster, stay colder and have a shelf life 18 months longer than glass. He was discouraged by

the idea of drastic change amid serious growth and risking retail placements and distribution slots during transition. After weighing both sides, he made the switch.

“We literally did not lose anyone,” Berardi said.

HiBall, which BevNET honored as 2012’s best energy drink, currently resides in Whole Foods, Safeway, Kroger, Stop & Shop, Giant Eagle, Shaw’s, Wegmans and more. In August 2012, the company signed with L.A. Libations to scale and evaluate opportunities in DSD, convenience stores and elsewhere.

“You’ve got to make key strategic partnerships,” Berardi said. “It’s so critical.”

Berardi said that he stayed versatile and nimble, always considered margins greater than 50 percent, networked as much as possible, remained open to change and used his gut to make decisions.

“I had enough with artificially flavored, sugary energy drinks,” he said. “I created HiBall because I knew there had to be a better way.”

As Berardi noted, it can be difficult to encourage flexibility during growth, however his willingness to change led to his brand’s ascension.

For MTV’s Shore, on the other hand, flexibility is a way of life, because his day consists of multimedia efforts to keep pace with the constantly changing minds of millennials.

“I’m the guy that knows more about Jersey Shore than any human being should know about Jersey Shore,” he said.

By following the trends of millennials, Shore is able to adapt MTV and meet consumer demands, no matter how deranged they may be. He used music as an example. Everything used to be released as vinyl in a sleeve. These days we’ve got MP3’s and iPod shuffles.

In a slideshow devoted to illustrating key traits of the millennial generation, he noted the difference in today’s culture compared to years previous. The baby boomers dissented against the system. The flannel-wearing Kurt Cobain fans wanted to smash the system. These days, millennials want to take over the system.

“They’ve been handed these amazing tools to take over the world,” Shore said.

New Beverage Showdown: Veggie Glory!

There was the dramatic announcement, the roaring audience and the jumbo check. Despite no confetti or fanfare, New Beverage Showdown 4 at BevNET Live in Santa Monica, CA, featured many traits of a rousing game show.

Spacho, the gazpacho-inspired vegetable juice by Romano Palenzona and Adrian Criscaut, persuaded the judges panel and took the contest crown after topping runner-up CoGo, a coconut milk smoothie, and 18 other startup brands of varying ingredients and business models. With the victory, BevNET granted Spacho a $5,000 prize and another $5,000 in advertising credit.

On Monday morning, the conference’s first day, all 20 participants spent three minutes pitching their brands to the panel of judges: Michael Burgmaier, managing director with Silverwood Partners, Matthew Mitchell, director of strategic initiatives with the Venturing & Emerging Brands Group at Coca-Cola Co., Nick Giannuzzi, founder of the Giannuzzi Group, Julie Suntrup, senior VP of Business Development with Switch, and MetaBrand founder Eric Schnell. The judges evaluated the brands on concept, taste, packaging, function, market readiness and what can only be termed “it” factor.

The six finalists that made it to day two included the aforementioned Spacho and CoGo, +Plus Red Elixir, an agave sweetened energy drink, FitPro, a milkbased protein drink free of gluten and lactose, Zingiwell, an antioxidant drink loaded with turmeric, and Aquation, which calls itself a purified spring water that benefits teeth with xylitol, a plant-based sweetener. However the second day’s judges panel, which included Bill Weiland, founder or Presence Marketing, Chandra Holt, former senior buyer at Target, Terry Fitch, senior vice president and general manager for Coca-Cola Co.’s west region, Kara Goldin, CEO and founder of HINT Water, and Ken Sadowsky, a senior beverages advisor for Verlinvest, chose Spacho as the most likely to compel a buyer.

“We actually did like certain attributes of all six brands,” Weiland said as the panel began its big reveal.

Spacho, dubbed by its founders as “the next generation veggie juice” and a solid meal replacement, is made of tomato, cucumber, peppers, salt, cumin, extra virgin olive oil, sherry wine vinegar, garlic and onion. High in potassium, fiber and lycopene, the recipe is inspired by Andalusian gazpacho and has a similar taste to the popular soup.

“Spacho is the epitome of the mediterranean diet,” Palenzona said.

Most of the judges were discouraged with Spacho’s high sodium content (680 mg, 28 percent DV), however the brand plans on trading its current use of sodium chloride for a sea salt they claim has 57 percent less sodium.

“I think that all of the executions were really good,” Sadwosky said. “All of them were missing just one or two components.”

“Who really knows how big these categories can really be?” Fitch said.

JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 29

Nick Shore, senior vice president for MTV, argues that companies need to start paying attention, rather than dictate the market

“Think of Harry Potter. Every kid’s got a magic wand.”

When parents started using Facebook as a family photo album, millennials fled the party and joined Twitter and Instagram. They use words like “yolo,” “cray,” “legit,” “obvi,” and “boss” to name a few.

They dislike driving because it’s singular and distant from the computer.

All of these seemingly odd tendencies are widespread and Shore argues that companies need to start paying attention, rather than dictate the market.

such as Virgin and Playboy who had successfully built brand identity and equity around terms from the current popular vernacular,” said May, now Rockstar’s executive vice president of marketing. “We knew that we could capture the identity of the term ‘Rockstar.’”

The album jackets for ACDC’s Back in Black and Highway to Hell, Van Halen’s eponymous debut album and Iggy and the Stooges’ Raw Power inspired May in

Rising From Near Nothing One brand that has succeeded in marketing to millennials is Rockstar Energy. After a weekend trip in Las Vegas, perhaps somewhat like the kind that has become cliché on television, then Skyy vodka employee Russ Weiner said to his buddies: “we partied like rock stars.” His co-worker May heard this and the light bulb went on. Shortly after, with $50,000 for 3,000 cases and transportation, Rockstar Energy was born.

“We looked at the positioning of brands

30 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

his design of the Rockstar can. The deliberation, May said, resulted in a simple and strong message.

“A larger package, superior liquid, a black can with a clean iconic design – it was obvious to me from the onset that the Rockstar brand was destined for success,” May said.

In early 2001, Cannata was running a local political campaign in San Francisco.

Through a mutual friend, he met Weiner and quickly formed a friendship. Soon after Weiner landed Southern Wine and Spirits as a distributor, he hired Cannata, now the executive vice president of sales and distribution, to form new distributor alliances with retail consumers across the country.

“We were fortunate in the sense that Russ was successful in obtaining some of the key, major retailers in California early on. Accounts such as Chevron, 7-Eleven, BevMO, Costco and Safeway,” Cannata said.

When necessary, Cannata took a handson approach to securing distributors. One day early in Rockstar’s existence, he set up a meeting with the general manager of M&M distributing, a part of the Admiral Beverage Group. He loaded a UHaul with Rockstar and drove to Salt Lake City for the meeting, which went, he said, just fine but not great — no product was sold.

After the meeting, Cannata drove to the Sundance Film Festival in Park City and gave cases of Rockstar to the local bars and nightclubs. Before he left Utah, he told those bars and nightclubs that when

they wanted more Rockstar to call the general manager of M&M in Salt Lake City. Four days later, the general manager called Cannata complaining about his endlessly ringing phone and insisted on making a deal. Admiral Beverage Group, Cannata said, currently represents one of the highest share areas for Rockstar and has consistently been one of the best performing distributors.

“I guess you could say Rockstar crashed the party,” he said. “Pure guerilla marketing.”

In 2005, Rockstar struck a deal with Coca-Cola Enterprises and in 2009, switched to PepsiCo. The energy drink brand, which now sponsors various concerts and all kinds of left field sports like wakeboarding and bull riding, has been soaring ever since, but has apparently never forgotten those early lessons in flexibility. Re-aligning sales and marketing operations across two large distribution networks isn’t easy, Cannata said, particularly when you’ve been selling against the products you’re now selling alongside.

It’s a lesson that can be applied to large companies and small ones alike.

Calling on the Crowd For startups like Rockstar before its explosion, with next to no capital but an idea with growth potential, another speaker offered a developing option to help a brand progress.

After seeking help from friends and family, CircleUp’s Ben Lee suggested entrepre-

CircleUp’s Ben Lee suggested entrepreneurs consider crowdfunding resources like the ones he presented

neurs consider crowdfunding resources like the ones he presented at the conference.

“A lot of the success of small brands is driven by word-of-mouth marketing,” Lee said, proceeding to show how crowdfunding can offer that, and capital to grow on as well.

Crowdfunding is a funding effort that garners interest in a product or brand and exchanges goods or equity for relatively small bits of investor capital. Lee mentioned some of the different kinds of

at the conference

crowdfunding options, such as donationbased Rockethub.com and Kickstarter. com, debt-based LendingClub.com and OnDeckCapital.com, and equity-based Angel.co and Circleup.com.

Lee suggested that entrepreneurs should comprehensively understand their brand and their story before taking advantage of these sites, which are capable of raising between $500,000 and $3 million depending on the company. The brand not only tells the message, but can serve as a significant part of product differentiation. The story gives the investors a sentimental, human aspect to an otherwise numbers-based discussion.

“Consumers are going to get excited not about the entrepreneur,” Lee said, “but about the brand more than anything else.”

With the passing of the Jumpstarts Our Business Startups (JOBS) Act in April, companies will soon be able to trade private equity for capital; an exchange that could greatly increase the use and possibilities of crowdfunding.

“It just snowballs from there,” Lee said.

JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 31

PRESSING BUSINESS Fresh is best. At least, that was the thinking when it came to BevNET’s Best of 2012 awards, where no fewer than four brands using high pressure processing (HPP) took home awards, including Evolution Fresh’s big win for product of the year.

The nascent pasteurization format, which allows products to maintain their flavor and nutritional components while extending their shelf life, is drawing lots of entrepreneurial energy within the beverage world. What’s interesting about the technology is that existing brands are actually adjusting to adopt the process: both Evolution Fresh and Blueprint started off as unpasteurized juices but they have begun using the technology as a way of delivering their products farther afield. New products like Suja (Best Functional Beverage) and Harmless Harvest (Best Coconut Water) are also using HPP as ways of innovating within their categories. Expect more companies to follow in the future, whether with new lines that incorporate HPP or with new brands that are based solely on its merits.

Meanwhile, Janie Hoffman, BevNET’s Person of the Year for 2012, knows a lot about trailblazing herself, taking the chia seed and turning it into a beverage that is the spear tip for a nutritional movement.

The effervescent Californian is at the early stages of what could be a natural foods empire, and her positive attitude and commitment to values and integrity have won her a great many fans in a short amount of time. When asked if it’s hard to be the “face” of the chia movement, she responded that it felt great.

Winning always feels great as well. So check out the Best of 2012… you’ll find they’re a very fresh crowd indeed.

32 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

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Evolution Fresh Product of the Year Evolution Fresh is the winner of BevNET’s 2012 Product of the Year award. In a year that saw significant strides toward mainstream adoption of high-pressured processed (HPP) beverages. Evolution’s decision to begin using HPP resulted in dramatic leaps in the functionality and flavor of the super-premium juice line. It was a courageous - albeit very risky - decision that forced the beverage industry to take notice of the benefits of HPP, and one that attracted the attention of Starbucks, which after seeing the rapid rise and potential of the brand, acquired Evolution late last year. Now armed with a brand name that screams the phrase “line extension,” and the vast marketing and financial resources of Starbucks, Evolution is well-positioned to head into 2013 with a mandate for growth and expansion.

Janie Hoffman, Founder, Mamma Chia Person of the Year BevNET’s Best of 2012 Person of the Year Award goes to Janie Hoffman, the founder and CEO of Mamma Chia. Over the past two years, Hoffman has been at the forefront of chia’s rise from a seed best known for dog-shaped window plants to a highly sought after multifunctional ingredient that is increasingly used in foods and beverages. Her leadership and promotion of chia has sprouted a range of new brands and line extensions in the beverage space, accelerated exposure of chia into mainstream consciousness, and propelled Mamma Chia into national distribution - a rare feat for brand of its novelty and innovation.

Having established solid footing for Mamma Chia in the natural channel within its first year, Hoffman has now taken her line of fruit juice and whole chia seed blends into hundreds of hybrid and traditional grocery chains across the country. And despite the rapid success of Mamma Chia, Hoffman remains focused on a patient vision for the brand, expecting even greater wins in the coming years.

MiO Energy Best New Powder, Tablet, Mix MiO Energy is the winner of BevNET’s award for the Best New Powder, Tablet, or Mix of 2012. The line extension, a caffeinated version of MiO’s popular water enhancing liquid, features two great-tasting

34 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

flavors and a neatly designed proprietary bottle. As with the flagship MiO brand, the product dissolves in water and does not require any mixing, which the panel found a lot more practical than some of its competitors, which often require a form or stirring or shaking. Overall, MiO Energy is an impressive entry into the space.

Suja Best Functional Beverage BevNET’s Best of 2012 award for Best Functional Beverage goes to Suja Juice. These raw and organic cold pressed juices are high pressure processed (HPP), and as with other HPP products that we’ve covered, Suja’s juices are among the freshest tasting bottled drinks that we have ever come across. While the primary functionality of Suja’s six varieties is refreshment, the drinks also come packaged as a 1-5 day cleansing program. The panel was particularly impressed with Suja’s multi-pack offering, which enables the company to reach consumers in the rapidly emerging category of juice cleanse regimens.

Hiball Energy Best Energy Drink or Shot Hiball Energy is the winner of BevNET’s award for the Best Energy Drink or Shot of 2012. The panel loved Hiball’s decision to move from 10 oz. glass bottles to 16 oz. “cold-activated” aluminum cans, and its reformulated blend of organic energy ingredients and caffeine made a strong concept even more on-trend. The rebranding was potentially a risky move for Hiball, but ended up being a largely successful move for the energy drink line, which has gained access into a much wider range of retail channels, and garnered praise from new and existing consumers alike.

Just Chill Best Relaxation Drink or Shot Just Chill is the winner of BevNET’s Best Relaxation Drink or Shot for 2012. The brand, which recently added two new flavors to its line of natural stress relief products, has gradually distinguished itself from the growing number of products in the category with its crisp and clean packaging and an all-natural formulation that does not include melatonin. The panel feels that Just Chill has put itself a very good position to establish a strong foothold and take a leadership position in the relaxation segment.

Guayaki Sparkling Yerba Mate

Sparkling ICE

Best Carbonated Soft Drink Guayaki Sparkling Yerba Mate is the winner of BevNET’s award for the Best Carbonated Beverage of 2012. The line of drinks debuted at the 2012 Natural Products Expo West show in March and, almost immediately, the panel knew that it would be a top contender for BevNET’s Best Of awards. Overall, Guayaki has done an excellent job of melding its signature ingredient - yerba mate - into a carbonated drink. Packaged in sleek 12.5 oz. slim cans, the drinks come in three extremely flavorful varieties each packed with natural caffeine content from yerba mate: Classic Gold (a cola), Cranberry Pomegranate - both sweetened with organic cane sugar - and Grapefruit Ginger, which is sweetened with stevia. We believe this well-executed line has potential to introduce yerba mate to a range of new consumers in mainstream channels.

Best Enhanced Water The winner of BevNET’s Best Enhanced Water of 2012 is Sparkling ICE. Although the line of lightly-carbonated drinks has been around for over two decades, Sparkling ICE has rapidly ascended into a nationally-distributed brand through a focused sales and marketing effort targeting the brand’s revamped, vastly improved flavors. The drinks are now the fastest growing non-alcoholic beverage brand in the U.S., and as consumer buying habits continue toward health and wellness, the panel believes that Sparkling ICE is well-positioned remain on an upward trajectory.

BluePrint Juice Best Juice or Juice Based BluePrint Juice is the winner of BevNET’s award for the Best Juice or Juice-Based brand of 2012. Modeled after the popular direct-to-consumer BluePrint Cleanse, BluePrint Juice is a five-SKU line of highpressure processed (HPP) juice blends.

The super-premium products have an extremely fresh flavor profile and are packaged in clear PET bottles with minimalist labeling that are perfectly suited to showcase the colorful juices. Despite a price point that ranges from $6-11, the panel believes that as HPP continues to develop, the upside for BluePrint is tremendous – particularly considering growing recognition for the brand within the natural channel, and its potential for a range of line extensions and new package sizes.

Sambazon Protein Best Smoothie or Meal Replacement Sambazon’s new line of protein smoothies is an impressive line extension for the company. The panel was particularly impressed

by Sambazon’s ability to meld its flagship ingredient, acai, into a protein-infused drink. And unlike many meal replacement and protein drinks, Sambazon’s smoothies are light and airy, and quite flavorful without being overwhelming.

AQUAHydrate Best Product Revamp BevNET’s Best of 2012 award for Best Product Revamp goes to AQUAHydrate. In a breakout year for high alkaline bottled waters, AQUAHydrate’s sleek new look and branding gives the product instant credibility and distinction among a growing range of products in the category.

Moreover, its new light blue cylindrical PET bottle and tagline of “supercharged hydration,” give AQUAhydrate a more modern feel than its previous iterations, and is already allowing the brand to gain easier access into new retail channels.

Boxed Water is Better Best Packaging Design Boxed Water is Better is the winner of BevNET’s Best Packaging Design award of 2012. The water brand, which uses a 500 mL screw top carton that looks like a miniature version of a quart of milk, impressed the panel with an intentionally stark design that seems like a very subtle, but effective, way of calling out its eco-friendly benefits. The panel feels that through brand’s unique elements and positioning, Boxed Water is Better has achieved breakthrough appeal amidst a sea of competing water products.

JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 35

Coco Cafe Best Coffee or Coffee-Based Beverage Coco Cafe is the winner of BevNET’s award for the Best Coffee or CoffeeBased beverage of 2012. Over the past 12 months, the brand has had a remarkable run from its win at New Beverage Showdown 2 at BevNET Live Winter 11, to its acquisition by Vita Coca only a few weeks later, to national distribution in June. This brand’s innovative blending of espresso and coconut water has helped breathe new life into the coffee category while also helping energize its appeal as a complementary ingredient.

82Go Best Packaging Innovation The winner of BevNET’s Best Packaging Innovation award of 2012 is 82Go Water. 82Go stores its eight ounces of purified water in a plastic pouch which is opened by tearing - or biting - a corner off the package. 82Go is portable, easy to use, and environmentally-friendly; the pouch uses the same amount of plastic as the cap on a bottle of water. With the product positioned as one for runners and other active individuals, we think that 82Go has the potential to make a big splash.

Red Bull Stratos Best Marketing Campaign

Runa Best Tea or Tea Based BevNET’s Best of award for the Best Tea or Tea-Based beverage goes to Runa’s line of bottled Guayusa tea. Runa has done an excellent job of taking a relatively unknown ingredient and creating a beverage line that showcases its flavor and functional benefits in an eminently drinkable format. And considering that the drinks – which are packaged in neatly labeled 14 oz. glass bottles - contain only 50 calories per bottle, the panel feels that Runa has a solid path to success within the natural channel, and perhaps beyond.

Harmless Harvest Best Coconut Water As a first time category for BevNET’s “Best of” Awards, the panel had dozens of brands to consider as the best coconut water of 2012, yet, it was Harmless Harvest that was on tip of everyone’s tongue.

As one of the earliest adopters of highpressure processing for a beverage product, Harmless Harvest’s 100% Raw Coconut Water is the closest thing we’ve tasted to the liquid inside a freshly opened, young coconut. The quality and freshness of the coconut water has garnered a fervent and passionate following among consumers in the natural channel – where it is now distributed in over 1,000 retail locations - and compelled the company to introduce a new 16 oz. bottle earlier this year.

36 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

It was breathtaking, audacious, exhilarating, and remarkable – and we’ve barely scratched the surface in describing Red Bull Stratos. the winner of BevNET’s Best Marketing Campaign of 2012. Calling it a mission “to transcend human limits,” Red Bull – which is known for attaching itself to a range of extreme sports and eclectic athletes - began its sponsorship of the Stratos project nearly seven years ago. The goal? To launch daredevil Felix Baumgartner 24 miles into the stratosphere, where he would make a freefall jump toward Earth and reach supersonic speeds before parachuting – and safely landing – back on the ground. While the mission was undoubtedly expensive and loaded with risks, Baumgartner’s recordbreaking leap was an incredible success, in more ways than one. The live feed of the jump, which took place in October, was broadcast by 40 television networks in 50 countries, and watched by eight million concurrent viewers on YouTube, the largest in the website’s history. In the words of one media analyst, Red Bull’s sponsorship of the project “transcended sports and entertainment into Pop Culture, hitting new consumers that [the company] does not usually capture, and on a global scale.”

61/070,381, 61/132,424, 12/383,244, PCT/US2009/001775, 61/070,381, 61/132,424, 2009226019, PCT/US2009/001775, PI 0909187-4, PCT/US2009/001775, 2,718,231, PCT/US2009/001775, 200980118258.9, PCT/US2009/001775, CN102036572A, PCT/US2009/001775, 09722985.0, 2268160, 11102843.2, PCTUS2009/001775, 1148648A, 208133, PCT/US2009/001775, 7031/DELNP/2010, PCT/US2009/001775, MX/a/2010/010050, PCT/US2009/001775, WO2009/117152, 61/070,392, 61/132,409, 12/383,241, 2009-0297491-A1, PCT/US2009/001774, WO 2009/117151, PI 0909185-8, PCT/US2009/001774, 2,715,018, PCT/US2009/001774, 200980118257.4, PCT/US2009/001774, CN102036661A, 2268274, PCT/US2009/001774, 09723157.5, 2268274, PCT/US2009/001774, 11102893.1, PCT/US2009/001774,7340/DELNP/2010, PCT/US2009/001774, MX/a/2010/010214, PCT/US2009/001774, 61/132,953, 12/456,926, US-2009-0317532-A1,PCT/US2009/003761, 2010/008475, PCT/US2009/003761, 2100628.6, 507/DELNP/2011, PCT/US2009/003761, 61/398,192, 13/134,927,US-2012-0016026, PCT/US2011/001099, WO 2011/162802, 61/340,944, 13/065,510, US, 2011-0236364, PCT/US2011/00538, 61/340,944,WO2011/119228, 61/633,431

VIRUN and OmegaH2O are registered trademarks of VIRUN, Inc. Following but not-limited-to Patents and Patents-Pending apply:

VIRUN

Sachs and current Mercy chairman.

Entrepreneurs believe the key to having those financial bets pay off is for their products to work.

Does the hangover cure market look better than it really is?

“People increasingly are demanding Hair of the dog, pickle juice or ibuprofen. Greasy breakfast, observable benefits,” said Luc Tomasino, black coffee, or sports drinks. Chug as much water as humanly CEO of Mercy. “They’re demanding possible before bed. things that do work and they’re willing to pay for them.”

Tomasino stokes the faith of investors Many have tried and still fail to cure one of life’s constantly by comparing Mercy to a summer staple: recurring maladies, the hangover. Sure, they could drink less or sunscreen. Before you go the beach, it has stop drinking altogether to prevent the dread, but for many, become near second nature, if your genes that’s an unrealistic sacrifice. Drinking, after all, is often about call for it, to lather yourself and block sun forgetting consequences, not preparing for them. rays from burning your skin. He envisions Mercy as part of a similarly protective ritual, only one performed before going out to the bar.

However, a still-emerging category in the beverage industry – “Check and make sure I have my keys to the house,” he said, recovery drinks – is hoping that there is a fortune to be made in “my wallet, my scarf, my hat, and make sure I have Mercy somehelping provide that preparatory insurance against the day after.

(How fast-growing is the category? Look at the 25 or so products where accessible nearby, hopefully in the fridge.”

Here’s how Tomasino says Mercy can help: when alcohol that are in our roundup, and you’ll see there are plenty of comenters the bloodstream, it depletes levels of glutamine, the body’s panies chasing the whiskey-hobbled.) most abundant amino acid and one that aids the immune sysSome products claim they prevent the hangover before it haptem, among other responsibilities. After a long night of drinking, pens, while others try to remedy the ailment when it’s already pounding your shriveling brain. Investors see the benefit, at least: your sleep could be interrupted as your body stimulates your brain while replenishing its glutamine levels. for hangover prevention drink Mercy, the investor list includes Mercy contains a combination of B and C vitamins, amino boldface types like actress Gwyneth Paltrow, MTV founder Bob acids, magnesium, potassium, chamomile extract and milk thistle Pittman, NBA player Jared Jeffries, NASCAR driver Brian Vickto flush your body of acetaldehyde, a toxin created when alcohol ers, and Richard Kimball, former managing director at Goldman

by max rothman

38 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

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is broken down by enzymes in the liver. Fewer toxins mean less glutamine production. Better glutamine retention means that you sleep better, even with the booze on board.

“We fortify your body to naturally break down these toxins and get rid of them efficiently and effectively, before they have a chance to settle into your system and lead to the hangover,” Tomasino said.

Not a bad argument -- if it works. And there are a lot of products out there that are making similar claims using a variety of ingredients, all with some form of scientific explanation that, if both sides of the equation balance, should provide not just hangover relief, but a highly profitable business proposition.

And yet all of those brands are being outsold by companies that seem to try very hard to avoid any kind of mention of the word “hangover.”

While he encourages consumers to use Mercy as an everyday beverage or mixer, Tomasino said that the company’s core message is hangover prevention.

Monster Energy Co.’s marketing department has long distanced the company’s Rehab subline from that “h-word,” in fact, although the word “Rehab” does carry certain implications borne out by web copy that says the product “quenches thirst, fires you up, and brings you back after a hard day’s night.”

That less-precise wording is certainly broader than the single function that Mercy is sticking by. It’s also less precise. Even the name is based on the company’s relationship with the Hard Rock Hotel & Casino in Las Vegas and its “Rehab Pool Party.” Similarly, Rockstar Energy sells four different forms of Rockstar Recovery:

40 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

lemonade, orange, grape and tea/lemonade.

And while the word “recovery” sits boldly below the Rockstar moniker on each can, there’s no mention of the word hangover.

The value of that imprecision? The two companies created nearly $500 million in additional revenue last year, and the Rehab and Recovery lines have been the fastest-growing part of the energy drink category. And these products contain many of the same ingredients and effects as hangover cures, like prickly pear and milk thistle, even high-electrolyte coconut water. So why don’t Monster, Rockstar and other drinks want to be known as hangover cures?

Ron Fournier, for one, says it’s because that category just doesn’t sell.

Fournier, who is the vice president of sales for Blue Coast Beverages, a premium beverage distributor, said that while Monster Rehab continues to be a top seller, not one of his 38 sales guys have asked him about hangover cure products.

Fournier said the demand isn’t there and he just doesn’t believe in the category.

“Any of them that we have taken on, really, we haven’t seen any type of success at all,” he said. “In fact, we’ve deleted most of them.”

Fournier suggested that Monster Rehab and other products like it could be separating themselves from hangover cures so they can market the products as full-spectrum electrolyte-andcoconut-water-based recovery drinks, rather than just a singlefunction beverage.

This could also mean that hangover cure products are still regarded more as hype than as profit drivers.

“I have no interest in distributing any of them, at least at this moment,” Fournier said.

Maybe that’s because, science aside, from a social viewpoint, hangover cures carry a stigma.

Kelly Heekin, the president of Hoist, used to market his isotonic sports drink as a hangover reliever because, knowing he couldn’t trump Gatorade or Powerade, he thought curing hangovers could be a point of differentiation. On weekends, sales boomed. But here’s the problem: “We had a lot of people telling us they love our drink, but they couldn’t drink it at work,” he said.

Other products in the category, most notably Code Blue, have made similar marketing shifts. Still, those who believe in the recovery category are driven by the faith that, in time, an effective cure will be a profitable one.

Paul Shike, the president of Security Beverages Company, the maker of hangover preventative Security Feel Better, said that the hangover cure category will definitely expand once consumers are better educated on the efficacy and, in turn, demand increases.

“The big boys, I think, are sitting back and waiting to see

what happens,” Shike said. “At some point, they’re going to jump in and they’ll probably acquire somebody who gets a good jump in the market or they’re going to come up with something they think is their own.”

Shike has never doubted the efficacy of these products¬—it’s what lured him into the business. However, when he goes to a store and sees consumers picking hangover cures by price differences, he knows that there’s still more marketing to be done.

His team has visited restaurants, bars, liquors stores and wine tastings, and encouraged those who try the products to note the differences in quality and share their experiences with others.

“It’s an education issue,” he said, “especially with a product like ours, where we have a premium price because of the ingredients.”

While Shike and Tomasino feel confident in the abilities of their hangover cures, their ability to gain consumer approval also faces another obstacle, the doubts of the medical establishment.

Dr. Catherine Ulbricht, Co-Founder of the Natural Standard Research Collaboration and Senior Attending Pharmacist at Massachusetts General Hospital, said that she recommends prevention instead of treatment such as hangover cures.

“They contain a wide array of ingredients, including, sometimes, high amount[s] of caffeine, and natural products not substantiated by science to be effective, so you are potentially taking a risk,” Ulbricht said of hangover cure products.

She noted that chronic, excess consumption of alcohol could lead to dehydration, vitamin deficiency, electrolyte imbalances and other ailments. While she admitted that some hangover products could help negative reactions and make a consumer feel better, Ulbricht said they “are not true cures.”

“The real cure,” she said, “is when the alcohol has cleared your body and related imbalances rectified.”

Still, Americans love to put their bodies in the state where the alcohol must be cleared, and there’s precious little research into the compounds that these companies say can clear it.

A study from 2000 by Jeffrey G. Weise, MD, et al., noted that of the more than 4,700 medical articles written about alcohol intoxication, only 108 have addressed hangovers. The study also notes that hangovers cost the U.S. approximately $148 billion a year and 25 percent of college students reported that they had experienced a hangover in the previous week.

Of the few studies that have been conducted, concrete answers are hard to find. Natural Standard conducted a study that graded the evidence of several therapies for alcohol withdrawal and

related conditions. Ingredients found in varying recovery products, such as borage seed oil and globe artichoke, were graded with a “C” for unclear or conflicting scientific evidence. Other ingredients commonly found in recovery drinks such as ginseng, guarana, n-acetyl cysteine, taurine, Vitamin B6, and Vitamin C, weren’t graded and were labeled as traditional or theoretical uses, which lack sufficient evidence.

And the combination of that loss of efficiency and that gray area of traditional or theoretical uses is what keeps hangover cure drink entrepreneurs hopeful that time will eventually prove they have a viable market.

They already believe in their formula. Now they’re just waiting for consumers to latch onto their idea; to think of going out, then think of Mercy or Security Feel Better, and then think of a placid morning. Just as we associate Rockstar Energy with extreme sports, Vitaminwater with fitness, and Coca-Cola with Christmas, hangover cure producers strive for consumers to link their products to a common sentiment.

“We all want to live longer,” Tomasino said. “We all want to look young, feel young and feel good. This is what this is really all about. This is about the fountain of youth.”

JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 41

BRAND NEWS

Recovery Drinks

Tibi Tonic is a 10 calorie elixir that helps prevent the effects of a hangover. It aims to detoxify the body and the brain with a blend of amino acids and vitamins, such as glycine, which can improve quality of sleep, and acetylcysteine, a supplement that regulates energy levels. Based in Burlingame, Calif., the company suggests its users, for best results, drink one Tibi Tonic before and another after alcoholic consumption.

Hangover Gone is a 2 oz. liquid shot that’s formulated to minimize or prevent the effects of a hangover. Containing glucose, which energizes cells to metabolize alcohol, and cysteine, an amino acid that combats the natural toxins produced by alcohol, Hangover Gone replenishes lost vitamins and minerals and raises blood sugar levels. The company has plans to expand into Canada and South America by the first half of 2013.

supplement without caffeine that claims to detoxify the body, maintain performance and help next-day focus.

Party Armor, a hangover prevention

supplement, has established international distribution deals throughout Australia, New Zealand and Europe. The company plans to expand its product line with a hangover recovery shot and a line of 16 oz. recovery beverages.

Hoist started as an alcohol recovery drink,

but recently rebranded and reformulated itself to become a hydration drink. Hoist takes pride in being an isotonic solution, which speeds the hydration process with less work for the body. Hypertonic and hypotonic drinks can cause delays in the hydration process, but Hoist claims to enable faster results. Gatorade, a hypertonic drink, contains more calories, more carbohydrates and less potassium than Hoist.

GOOD4U Drinks has formed a partner-

ship with Alexandré Burrows, a forward with the Vancouver Canucks of the National Hockey League. Burrows, who became a fan of the post-workout sports drink GOOD4U Recovery after trying it himself, has already filmed a commercial and recorded a radio advertisement. GOOD4U Recovery, a gluten-free product sweetened with stevia, contains glutamine and milk thistle.

NVE Pharmaceuticals promotes Hang-

over Helper as a way to regulate the effects of alcohol on the metabolism. Its dose of Vitamin B can help recover mental clarity and support neurological, liver and central nervous system functions. The portion of milk thistle helps remove the toxins that are produced after a night of alcohol consumption.

HangMan USA is releasing another SKU for Hangman Proactive Recovery, which will also be packaged in a 2.5 oz. bottle, but will feature a new flavor.

Both Hangman Proactive Recovery and Hangman, the original SKU, will have a new packaging design for mid-year national distribution. Hangman is a zero-calorie, zero-preservative recovery

42 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

PowerICE is probably covered in right field. Roberto Clemente, Jr., a broadcaster, businessman, former professional baseball player and son of the legendary Pittsburgh Pirate Roberto Clemente, has endorsed the frozen hydration bar. PowerICE, which calls itself the next generation in sport hydration, contains no caffeine, 30 calories per bar, and high doses of electrolytes and Vitamin C. Nutritional Products International, a sales and brand management firm that specializes in health and wellness, beauty and sports nutrition industries, is working to provide PowerICE with distribution services.

Kill Cliff, a lightly carbonated recovery drink, is now available at GNC stores nationwide and online at GNC.com.

Founded by a former US Navy SEAL to aid recovery after intense exercise and physical exertion, Kill Cliff contains 15 calories in a 12 oz. white can.

TumericALIVE has launched a new herb-

al formula called Tumeric- Pure Prana, a functional shot that the company claims will support flexibility and recovery from athletic activity. TumericALIVE’s website says that Pure Prana is four times more

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BRAND NEWS

Recovery Drinks

potent than any of its other elixirs. Stored in a 3 oz. white and blue bottle, Pure Prana contains ashwagandha, yerba mate, tulsi, turmeric, ginger, cardamom, spearmint, coconut nectar, coconut oil, lemon, sea salt, black pepper and cinnamon.

Life Juice produces several blends of

raw, cold pressed juices with high pressure processing, which preserves the quality of the contents and adds to shelf life. The juices contain no added water or sweeteners, only fresh ingredients such as kale, parsley, ginger and lemon, to name a few. The product is packaged in clear 16 0z. bottles and features names like “Bodacious Bunny,” “Happy Belly” and “Oh My Greens.”

Biba says that it had a great 2012 and

has achieved distribution across New England, including the Shaw’s supermarket chain. Biba, a lime-flavored blend of vitamins, minerals and electrolytes, is also working on three new flavors and building its management and sales teams.

Zum XR, makers of a sports drink with

extended-release caffeine and electrolytes, recently introduced new formulas and branding with its arrival into a number of Whole Foods stores in Colorado.

The company says that tiny, tasteless beads suspended in the liquid release caffeine and electrolytes over a 5-hour period. This provides sustainable energy, rather than an energy burst followed by a crash. Zum XR comes in four natural flavors: mango green tea, alpine berry, fresh citron and wild mandarin.

Alibi is celebrating 2013’s arrival by of-

fering a sample kit, which contains one of each of the two flavors: Original Citrus and Superfruit Pomegranate. Alibi calls itself a pretox drink, aimed at preventing hangovers before they happen. It has no caffeine and 99 calories per can.

GTOX is partnering with New Age Bever-

age Distribution to launch a black label edition in Colorado. Using glucarate as a toxin remover, GTOX is a 4 oz. recovery shot meant to be consumed before bed.

44 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

Security Beverages Company, which

produces the hangover preventative Security Feel Better, will start the year with initiatives in four markets: Atlanta, Cleveland, New Orleans and Southern California. The company partnered with the Atlanta Retail Association, or the ARA, and will participate in the ARA Expo on Jan. 12. The ARA represents 900 convenience stores and gas station owners and operators in and around Atlanta.

Security will also participate in the annual 7-Eleven Southern California trade show on Jan. 9 in Temecula, Calif. Security will enhance its presence in Cleveland by leveraging its placement in all Discount Drug Mart locations and beginning a media and sales campaign. During Super Bowl week in New Orleans, Security will host a number of launch events.

Cotton Cure markets itself as immediate relief for dry mouth and bad breath.

Distributed by United Customes Distribution in Southfield, Mich., the product is available in 2.5 oz. mint-flavored shots and featured in a 12-unit box. Its website suggests use by those who smoke cigarettes or cigars, drink coffee, eat spicy foods, suffer from dry mouth symptoms or have bad breath.

AgroLabs features a concentrated coconut

water in the form of a 3 oz. shot. With a balance of electrolytes, the shot aims to hydrate and refresh its users. AgroLabs says that the product is shelf stable and ideal for a carry-on, briefcase or overnight bag.

ABB Performance has added a strawberry flavor to its line of Pure Pro 50 ready-to-drink shakes. This flavor joins five other ABB options, all sold in resealable aluminum bottles, with 50 grams of milk and whey proteins and low levels of sugar and fat. ABB markets these shakes as muscle builders with a pleasant taste and convenient packaging.

Code Blue combines the performance benefits of a sports drink with the health benefits of vitamins and minerals. This naturally sweetened, bottled beverage

comes in four flavors: blueberry pomegranate, peach mandarin, strawberry melon and meyer lemon. Code Blue is marketed as a great tasting drink that can be enjoyed after a workout, a long day of work or any time you need to hydrate and rebalance your body. Some ingredients include milk thistle, d-ribose, potassium, prickly pear and sea salt. The products have no calories, sugar or caffeine and contain no artificial flavoring, colors or preservatives.

BluePrint has introduced Yellow 2 “Ginger Limeade” as the latest in its line of raw, cold-pressed juices. Made with lemon, lime, ginger, agave nectar and filtered water, the beverage is packaged like the company’s five other juice offerings-in a clear 16 oz. bottle with a blue cap.

BluePrint’s website claims that ginger

has been used for more than 2,000 years to settle stomachs and has recently been found to reduce pain and inflammation.

Hangover Joe’s, the official licensed

product of the popular Warner Brothers comedy, is expanding national and global distribution this year and expects close to $7 million in sales. The hangover recovery shot, meant to be consumed the morning after a night of drinking, comes in a Berry Blast flavor. The shot can be found from coast-to-coast in participating 7-Eleven stores, Racetrac, Love’s Truck Stops, Valero, Terrible Herbst gas stations, Aloha Gas, Long’s Drugs, Kwik Shops, select Bed, Bath & Beyond outlets, Stripes Convenience Stores and Hastings Entertainment.

It can also be found at MGM Resorts and Harrah’s Hotels, Resorts and Casinos.

JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 45

laxation classification by jeffrey klineman

From dreams of the perfect night’s sleep to hallucinations of a party in a can, the relaxation drink category has always seemed to invite extremes.

For example, a couple of years ago, while there were still just a few million dollars in sales floating around the category, business information publisher IBISWorld suggested that relaxation drinks were the top business opportunity in the U.S., with revenue growth forecast at 25 percent over the next half-decade.

In truth, the results haven’t yet been all that rosy financially. But things are changing: in addition to a pair of strong brands at the poles, there’s an emerging pack in the middle that is focusing on throttledback ingredients. In fact, that pack is being prodded by Marley Beverage itself, one of the most successful brands in the category, which has recently left melatonin, the most active snooze-inducing compound, to the sleep side. While efficacy is still important, these brands’ marketing push is toward chilling out, even focusing, instead of the promise of getting wasted.

First, the sleep side: DreamWater’s simple, straight-ahead approach to its functionality has helped it carve out a strong niche in mainstream channels, including Wal-Mart and other box and drug accounts.

When it comes to sleep relief, it’s been so successful that it has even inspired natural products giant Hain to try to leverage one of its strongest properties, Sleepytime Tea, into a sleep-inducing melatonin-laced shot aimed at the convenience market.

But melatonin is being phased out for much of the rest of the category. While Drank was the first product to raise media and retailer awareness about relaxation drinks, the company quickly ran out of steam (perhaps it drank itself and fell asleep at the wheel?), it began to crater when it received a warning letter from

the FDA. Since then, some products have continued to sit on the party side of the ledger, but with a mellower approach.

“Our product has always been for someone who wants to have a nice mellow relaxation or calming function,” said Lee Brody, Marley’s global marketing director. “It’s not meant to be anything more than that, and we don’t market it as such and don’t produce it as such. It’s simply meant to be something that can be enjoyed at a time when you want to chill out, chill down, calm down, and perhaps relax or even focus.”

Marley rose through deliberate execution, with a sales force that bore the torch for the DSD system and a carefullydesigned strategy to win market after market. But along the way to becoming the next great party drink, at Marley, something happened: melatonin faded from the ingredient panel.

That Marley has continued to grow like a weed may indicate that when it comes to the non-sleep side of relaxation, there might be some payoff in playing it safe.

In fact, when moving from the extremes to the middle, Marley finds itself with a growing amount of functional company.

Instead of getting knocked out, the next wave of relaxation drink consumers are trying to chill out, or even more, they’re

46 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

trying to step outside of their stress and focus on something new.

On point with regard to that milder form of relaxation drink is three-year-old Just Chill, a California-based brand that is starting to emerge on the larger scene after tests in local retail markets. Just Chill’s founder, Max Bauman, said that from the start he wasn’t interested in making a “snooze booze” product, instead focusing on the ingredient L-Theanine. The amino acid, often found in green tea, is largely known for its ability to create focus in consumers; recently, Just Chill made a deal for a particularly potent, branded strain of the L-Theanine.

“We’re something that can take the edge off without making you tired,” Bauman said. “We want to stay on the relaxation drink side, but we’re more toward a focused and relaxed state of mind.”

They aren’t the only ones; other brands have also begun to spell out a functional difference. MiniChill, for example, has migrated its marketing platform from “relaxation” to “stress relief.” NVE has also begun marketing a shot with valerian root and passion flower, while RelaxZen has relaunched as Body Works, with both a “sleep shot” and a “Relax & Unwind” that features skullcap extract. Meanwhile, there’s Easy2Live’s Easy2Sleep, along with Easy2Focus and Easy2Relax – again, with the key difference the exclusion of melatonin in the latter two shots.

Why did this happen? Aside from regulatory issues, for a long time the poles of the category were playing off each other when the active ingredient – and the functional result – were much the same. And when you want to sleep, that function is often well-fulfilled by melatonin. Now, for those who want to enjoy their relaxation while awake, it looks like change has arrived, and it’s not so extreme after all.

LITE IS

LOVE

One love. One heart. Fewer calories. Introducing Marley’s Mellow Mood LITE. Only 35 calories per serving and all of the great Marley’s taste customers love.

drinkmarley.com

Give thanks.

BRAND NEWS

Relaxation Beverages

AgroLabs Peaceful Sleep is a nighttime

relaxation shot that blends chamomile, lavender, valerian root, melatonin and additional ingredients to help consumers get a better night’s rest. The supplement comes in a 3 oz. shot and contains one full serving.

Beauty Sleep is now featured in the catalog

for Soft Surroundings, a retailer of comfortable clothing for women. Beauty Sleep is featuring its “Gift of Sleep” which consists of five bottles of BeautySleep, a sleep mask and “Do Not Disturb” door hanger. The set is also sold in Soft Surroundings’ on-line and retail store.

Mini Chill. miniCHILL, a doctor-formulated

beverage, recently rebranded its packaging to replace the word “relaxation” with “Stress Relief” in an attempt to avoid the association of relaxation drinks with sleep. miniCHILL also launched a new website filled with customer testimonials and facts about the product. The company also changed its formulation to make miniCHILL a Whole Foods compliant product, and replaced sucralose with stevia as its sweetener.

Mojo International. Mojo Chill is now a favor-

ite in the Philippines as well as the U.S. Mojo Chill’s non-prescription formulation contains the active ingredient Diazatab, and is intended to deliver maximum stress and anxiety relief.

Hain Celestial. Celestial Seasonings recently launched Sleepytime Snooz Natural Sleep Aid herbal supplement shots to its Natural Shots portfolio. The powerful new nighttime shots naturally support falling asleep faster, staying asleep longer and waking up refreshed with no grogginess. The product is packaged in 2.5 oz. bottles and available in three flavor varieties: Berry, Peach and Lemon Ginger. The shots are currently available at Wal-Mart stores nationwide, and on online at celestialshots.com.

Dream Water is kicking off an innovative dump bin display in nearly 1,800 Wal-Mart stores, giving the company a new opportunity to introduce the brand, the product and its benefits to a the retailers’ customers across the country.

Zenify, the Live Stress Free drink, has expanded its distribution footprint to New York. Throughout the year, Zenify will be promoting its Stress Free lifestyle at music 48 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

festivals across the country. With a proprietary blend of L-theanine and GABA, the product is currently available in Los Angeles, New York, New Jersey, Austin and Santa Fe. Easy2Live. Easy2Sleep offers consumers an all-natural, non-habit forming way to enjoy a restful and healthy night’s sleep. Its proprietary formula includes chamomile, catnip, passion flower, hops and lemon balm.

Easy2Relax is an all-natural herbal alterna-

tive that contains a B-Vitamin complex. The product promotes relaxation, and assists with energy levels and disease prevention, according to the company.

BeBevCo. Koma Unwind Liquid Relaxation is a lightly carbonated relaxation drink that comes in regular and sugar-free varieties and is packaged in a 12 oz. can. Koma Unwind is distributed in all 78 Wal-Mart stores in South Carolina with more states to come. Later this year, BeBevCo will launch its first brand extension for Koma Unwind: Retreat Kola.

BeBevCo’s Koma Unwind Liquid Relaxation Shots are formulated with a special blend of supplements to help consumers relax. The products are sold across the United States.

BeBevCo has introduced Relax 5, a relaxation shot formulated with passion flower, b-vitamins, valerian root, and melatonin. The shot is designed to help consumers relax, according to the company.

King Kava is an organic relaxation drink based on the traditional kava beverages of Melanesia and Polynesia and hand bottled in Long Island City, Queens. King Kava debuted at Whole Foods in New York City’s Tribeca neighborhood earlier this year, and the company plans to add the brand to additional Whole Foods locations in New York later this year.

LaniLai. From island to mainland, LANI-

LAI is the first anti-stress with anti-aging drink in the world to bring all the benefits of herbal botanicals to reduce stress and anxiety with natural super anti-oxidants. LANILAI Relaxation Drink brings island stress relief and anti-aging from Hawaii to the mainland.

LANILAI Relaxation Drinks are available on Big Island, Maui and Oahu and is now also available in Portland, OR and Seattle, WA.

Mellow Mood is proud to support 1Love.org and its work to preserve Bob Marley’s commitment to Youth, Planet and Peace.

NVE Pharmaceuticals’ Rest & Relaxation contains Valerian Root which is an herb commonly used to help relieve anxiety and depression and also promote sleep due to its calming effect. The product also contains passion flower, which has compounds that help promote emotional balance through relaxation of the nervous system, and chamomile helps ease tension and contains antiinflammatory properties, according to NVE.

Just Chill ended 2012 on a high note by winning BevNET’s prestigious “Best Relaxation Drink of the Year” award and looks to continue its momentum with key distributor and retail partnerships launching in the second quarter of this year.

AriZona RX Stress contains naturally decaf-

Dewmar International BMC, Inc. This year,

feinated black and green tea, Chamomile, Valerian, Panax Ginseng and Vitamins B6 and B12 to help consumers de-stress.

Dewmar is focusing on new distribution of Lean Slow Motion Potion relaxation beverage to international markets. Dr. Marco Moran, CEO of Dewmar, recently closed a deal with CIL Marketing of Trinidad & Tobago.

CIL is averaging a container load per month in orders of Lean Slow Motion Potion. After receiving numerous inquiries about distribution of the brand, the company is planning to visits to several Caribbean islands and entertaining manufacturing deals in the U.K.

Body Works (formerly RelaxZen) has launched two new relaxation products. Relax & Unwind is a shot supplement that contains skullCap extract , which benefits the management of anxiety & nervous tension, as well as valerian root extract, which helps act as a sedative, according to the company.

Body Works’ Sleep shot contains a combination of chamomile, a flower extract which aides relaxation and sleep, and Melatonin, a naturally-occurring hormone that regulates sleep, according to the company.

Purple Stuff Relaxation Soda is now available in an 8oz. can in addition to the 16oz. can. This new offering has received several authorizations and is now shipping into national grocery retail sets in 2013.

Zen’d has launched a new flavor, vanilla chai,

which adds vanilla bean extract and spices to the original chocolate mint Zen’d anti-stress shot. The company claims that both formulas reduce stress and anxiety, and promote mental focus and performance. Zen’d contains ingredients like kava kava, lemon balm, passion flower, green tea extract and stevia.

Viva Beverages. Marley’s Mellow Mood is the leading brand of natural relaxation beverages. Conceived in partnership with the family of legendary reggae artist Bob Marley, Marley’s Mellow Mood teas and sodas are formulated with a proprietary blend of natural botanical ingredients that help promote relaxation and calmness. Marley’s Mellow recently unveiled new low-calorie offerings to complement its already successful “lite” tea-lemonade. The brand has also added new distribution partners and key national retail accounts in the U.S., UK, Brazil and Germany. Marley’s JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 49

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June 4 & 5, 2013 Metropolitan Pavilion New York, NY for more information visit www.bevnet.com/live SPONSORS & PARTNERS

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venturing & emerging brands

™

A. Holliday & Company Inc.

CATEGORIES: Ingredients For over 38 years, we have been supplying various bulk teas (extracts & Leaf), coffees (extracts), antioxidants, herbal & superfruit extracts, certified organic products, natural caffeine from tea or coffee, polyphenols, EGCG, Rooibos and our newest product, Coconut Water Powder.

abelei flavors

Allen Flavors, Inc.

Arcadia Farms, Inc.

AWDC Inc.

CATEGORIES: Flavors, Laboratory ATTRIBUTES: Organic, Diversity owned, Kosher Providing concept to Marketplace Services to the Beverage Industry since 1991.

• Custom Beverage Formulation • Custom Flavor Creation • Proprietary Tea Essences

Established in 1939 Arcadia Farms Inc. specializes in the production and supply of branded and private label juices, teas, and other non-carbonated, non-lactate beverages in plastic bottles (HDPE, PET, and Co-PET). Quality, consistency, and freshness with every production run. GFSI SQF Level 3 cert.

CATEGORIES: Contract Packing & Bottling AWDC provides packaging, warehousing and distribution with custom services for evolving needs. Fully automated mixed pack lines to mix flavors and repack 12 packs, labeling bottles, custom beverage promotional packing, top and end load capability, alcohol licensed, and keg maintenance program.

Ampac

Avery Dennison Label and Packaging Materials

Axiom Foods

CATEGORIES: Packaging & labels ATTRIBUTES: Private label available Avery Dennison is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part CATEGORIES: Flavors CATEGORIES: Packaging & labels, of products used in every major market ATTRIBUTES: Organic, Export ready, Private label and industry. Avery Dennison has Kosher, Private label available, ATTRIBUTES: Private label available Woman owned Ampac drives packaging transformation operations in more than 50 countries We specialize in turning your beverage and performance by creating packages and 30,000 employees worldwide. concept into a deliciously enduring that are more innovative, progressive market success! From Superfruits to and dynamic than those used by comCitrus, we have practically any flavor petitive brands. Ampac’s comprehensive for any beverage you desire – more than approach to packaging is a balance of 7,000 formulas on file, in fact. rigorous, technology-driven thinking.

Agr International, Inc.

Aptar Food + Beverage

CATEGORIES: QA & Certification Agr International offers a broad line of products and services specifically designed for the quality assurance needs of the global beverage and packaging industries.

CATEGORIES: IngredientsATTRIBUTES: Organic, Kosher The originator of Oryzatein SOLUBLE RICE PROTEIN now has clinical proof it is as beneficial as whey for building muscle, reducing fat & exercise recovery. Also known for aiding satiety & absorption of other nutrients our rice protein is perfect for allergen-free labels. Also ask about rice sugar.

Beneo Inc

CATEGORIES: Ingredients BENEO’s functional ingredients are derived from chicory roots, beet sugar, rice and wheat and help to improve the health, taste, texture and nutritional value of a product. Through a unique chain of expertise BENEO actively supports the development of more balanced and healthy food products.

CATEGORIES: Caps / Closures, Packaging & labels

AIDP, Inc.

CATEGORIES: Ingredients We add function to your beverages.

Magtein a break through compound for brain health, focus and sleep quality is perfect for shots and functional beverages. enVantec vitamins will not cloud your beverage and delivery superior stability and solubility.

Aptar Food + Beverage is the pioneer in providing value-added dispensing systems to the beverage industry. We believe that packaging should not only deliver functionality, convenience, and safety; but also improve the way consumers experience your brand. Over the past 60 years we have acquired the market experience and technical expertise to become your partner for success. Our wide range of stock and custom dispensing capabilities; closures, pumps, and valves, will help to differentiate your beverage.

52 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

BevForce

CATEGORIES: Staffing and Recruiting BevForce is a boutique recruiting agency that guides beverage brands on how to effectively build their teams.

We’re the beverage industry's leading career network, and the only staffing solution that provides executive recruiting services, virtual interview technology and an online job board.

Blue California

We use advanced and innovative technologies to develop and manufacture purified natural ingredients: 1. Non-Caloric Natural Sweeteners -Good&Sweet™ Reb-A 99% -Stevia 95% Steviol Glycosides & blends -BlueSweet™ LHG Extract 2. Energy & Endurance - Natural Caffeine - VitaPanax™ Ginseng PE - Guarana PE – Native caffeine - WS CQ10 10% & 40% 3. Relaxation & Cognition -L-Tea Active™ Natural l-Theanine 98% 4. Weight loss – EGCG – GTE, Vitapanax™ Ginseng- L-TeaActive™ 5. Super Fruit Extracts – Açai, Cranberry, Bilberry PE and NutraBerry™- blend of fruits & berries Other services: 1. Full R&D & manufacturing services 2. Contract Manufacturing - Blends, granulation, oils-powders, spray-drying 3. Customized botanical extraction & purification 4. Micro-encapsulation: Taste, odor masking, enhanced bio-availability, flavor retention & improved stability Quality Certificates: GRAS, Kosher, Halal, GMP, third party auditing and testing

Cargill

Ciranda, Inc.

CATEGORIES: Ingredients Cargill utilizes consumer insight, regulatory and scientific expertise to develop and market products that help customers capitalize on the growing demand for healthier, great tasting consumer packaged goods.

CATEGORIES: Ingredients ATTRIBUTES: Organic Ciranda is an Organic, Fair Trade, Non-GMO and Sustainable ingredient supplier to the food industry with areas of expertise: sweeteners, fibers and starches derived from tapioca, agave and potato; cocoa powders and chocolate products; coconut products and a wide range of oils.

Caribbean Liquid Sugar

Citromax Flavors

CATEGORIES: Flavors ATTRIBUTES: Organic, Kosher, Woman owned Citromax, with global headquarters in Carlstadt, NJ and facilities in Argentina and Brazil, has been one of the world’s premier growers of lemons and producCATEGORIES: Ingredients ATTRIBUTES: Organic, Diversity owned, ers of oils and juices for more than 40 years. Our family of companies is also Export ready, Kosher, Private label behind a delicious array of many of available CLS manufacturers natural and organic today’s most recognized, iconic flavors in beverages, confection, dairy, and sugar cane syrups (invert). CLS prodbaked goods. ucts work with any beverage formula, reduces blending time, decreases sugar needed and enhances flavor naturally.

Global supplier.

Brand Adoption

California Aseptic Beverages, LLC

Chemi Nutra

Closure Systems International

CATEGORIES: Consulting & Marketing, PR & Ad Agency Brand Adoption is an experiential marketing company that develops turnkey programs that influence consumers to try and buy your brand via brand tours, college activation, field marketing, brand ambassador programs, and guerrilla marketing activities. Let us energize your brand.

CATEGORIES: Contract Packing & Bottling, Filling & Bottling Equipment, Private label, Product Development ATTRIBUTES: Organic, Diversity owned, Export ready, Kosher, Private label available CAB is a co-packer of aseptic beverages. The beverages are produced into Tetra Pak packaging in many sizes.

CATEGORIES: Ingredients ATTRIBUTES: Kosher Chemi Nutra’s functional ingredients, SerinAid Disperse PS and AlphaSize A-GPC can help maintain and improve mental performance, boost exercise performance, and positively impact healthy aging.

CATEGORIES: Caps / Closures Closure Systems International, Inc. (CSI) is recognized as a global leader in closure design and high speed application systems. In addition to quality closures and capping equipment, CSI provides unparalleled customer and technical services globally.

Caffe Del Mar

Caravan Ingredients

Christie Communications, Inc.

Corporate Packaging & Promotions

CATEGORIES: Ingredients Caravan Ingredients is a leader in food ingredients. We encompass over 100 years of experience delivering consistent quality. We have a broad portfolio of ingredients including bread mixes, specialty bases, frozen dough, vitamin & mineral premixes, functional ingredients and emulsifiers.

CATEGORIES: Graphics & Design, PR & Ad Agency ATTRIBUTES: Woman owned Christie Communications is a full-service strategic branding, public relations, marketing, research and advertising agency dedicated to helping ethical businesses maximize success through effective communication and design services.

CATEGORIES: Contract Packing & Bottling ATTRIBUTES: Woman owned We have built a solid reputation based upon quality and services in the packaging field for the past 23 years. CPP specializes in a large selection of contract packaging and promotional packaging services, including multi-packing and variety packing items for retail and club.

CATEGORIES: Product Development ATTRIBUTES: Organic, Export ready, Kosher, Private label available Caffe Del Mar develops retorted and aseptic dairy based ready to drink coffee, tea and high protein beverages with a one year shelf life. Products can be fortified with vitamins, minerals, herbal supplements and be sugar free, natural and low calorie. Turn-key services are available.

JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 53

CreAgri, Inc.

DreamPak

CATEGORIES: Ingredients ATTRIBUTES: Organic, Export ready, Kosher, Private label available CreAgri is the maker of Hidrox, the first natural formulation of polyphenols derived from the juice of California grown organic olives. A unique antioxidant formula, Hidrox exerts anti-inflammatory activity and has been conceived to be included in functional beverages.

CATEGORIES: Contract Packing & Bottling DreamPak specializes in liquid water enhancers in both single-serve and multi-serve formats. We offer a variety of add-to-water beverage formulations in single-serve LiquiTubes as well as 24-serving Multi-Serve Bottles.

Creekside Springs, LLC

DSM Nutritional Products

CATEGORIES: Contract Packing & Bottling, Private label ATTRIBUTES: Organic, Fair Trade, Kosher, Private label available Creekside is a full line supplier of bottled water for private label, contract package (co-packing) and store brand agreements. We bottle spring, distilled, purified and enhanced products in a range of serving sizes.

Dairy Farmers of America

CATEGORIES: Ingredients ATTRIBUTES: Kosher At DSM, we provide you with a broad portfolio of top-quality, science based Food & Beverage ingredients, addressing all of your nutritional and coloration needs. We offer Vitamins, Minerals, Carotenoids, Omega-3’s, Nutraceuticals, Nutritional Premixes as well as Application Development Support.

DWS Printing Associates

CATEGORIES: Graphics & Design, Packaging & labels DWS is your complete state of the art One-Stop-Shop for all your label and packaging needs, including Cut-&Stacked and P/S labels and award winning in-house graphic design capaCATEGORIES: Contract Packing & Bottling, Ingredients, Private label, Product bilities. Family owned and operated for 4 generations, DWS provides personal Development service, outstanding quality and unique ATTRIBUTES: Organic, Fair Trade, product diversity...all under one roof.

Kosher, Private label available Dairy Farmers of America is a national dairy marketing cooperative. DFA is one of the country’s most diversified manufacturers of dairy productsand is a leader in formulating and packaging.

Dex-O-Tex by Crossfield Products Corp.

Emerson Industrial Automation

CATEGORIES: Flooring ATTRIBUTES: Export ready Scientifically SuperiorTM and performance proven, Dex-O-Tex floor, wall and waterproofing systems are made for demanding environments that require CATEGORIES: Manufacturing Equipment long-term protection, durability, cleanli- ATTRIBUTES: Export ready To assist beverage manufacturers ness and aesthetics. achieve sustainability initiatives, we offer heavy-duty Sealmaster mounted bearings and System Plast™ conveying components with innovative dry-running capabilities. Both help reduce water consumption, energy and noise levels and improving overall system efficiency.

54 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

Farbest Brands

Flavours, Inc

CATEGORIES: Ingredients Farbest Brands supplies ingredients to the food, beverage, and nutritional products industries. Farbest ingredients include dairy proteins, soy protein, pea protein, vitamins, carotenoids, gum acacia, specialty nutrients, and CATEGORIES: Contract Packing & Bottling specialty sweeteners.

ATTRIBUTES: Organic, Kosher, Private label available, Woman owned Creating New Possibilities, Stork High and Low Acid Aseptic HDPE Bottle, CoPacker, Soft Chews and Extruded Bars Pilot Plant Capabilities, FlavoringsEncapsulation Technology

Fearless Media

Fort Dearborn Company

CATEGORIES: PR & Ad Agency ATTRIBUTES: Woman owned Fearless Media is an independently owned ad agency located in NYC focused on creating powerful, unique advertising campaigns with an emphasis on new product launches. Our Digital Integrated Engagement advertising is what we pride ourselves on, and the “big ideas” are based attention to every detail.

CATEGORIES: Packaging & labels Fort Dearborn Company is a leading North American decorative label supplier with a proven track record of service, quality and innovation. Our suite of label solutions offers: cut & stack, pressure sensitive, roll-fed and shrink sleeve labels printed across multiple technologies.

Flavor Producers

Fortitech, Inc.

CATEGORIES: Flavors ATTRIBUTES: Organic, Export ready, Fair Trade, Kosher Flavor Producers is a leading manufacturer of premium-quality conventional and certified organic flavors serving the food and beverage industries since 1981. Your partner in flavor development.

CATEGORIES: Ingredients Fortitech, the leader in custom nutrient premixes, can develop and create any beverage concept, complete with nutrients, flavors, sweeteners, colors and stabilizers – to be used as a marketready powder, or as a single ingredient for a bottled beverage targeting any health condition, lifestyle or age.

Flavorman

G3 Enterprises

CATEGORIES: Product Development For over 20 years, Flavorman has been leading the industry as a single source partner in beverage product development. We've developed thousands of products, making hundreds of companies successful. From energy drinks to spirits, consumers simply love the products we develop for our clients.

CATEGORIES: Caps / Closures, Logistics & warehousing, Packaging & labels High quality packaging and logistics services.PS and glue-applied labels, capsules, screwcaps, corks, mobile bottling, unique bottle decorating, winery services, warehousing, grape hauling and other transportations. Exclusive North American distributor of DIAM, ALTOP, and Mytik DIAM.

GEA Westfalia Separator

Global Essence Inc.

Greenberg Traurig

Inland Label

CATEGORIES: Manufacturing Equipment Our decanters and disc machines are used in the beverage industry to separate liquids from solids and maximize yields. We offer specialized skids for the beverage industries. Our centrifuges are ideally suited for use in juice and CATEGORIES: Flavors, Ingredients ready-to-drink beverage production, Global Essence supplies essential oils, including tea, coffee and soy milk. aroma chemicals, absolutes, citrus & organics. Sourcing partnerships allow our NJ headquarters, UK & Asian affiliates an uninterrupted supply of quality materials at competitive prices. We are a proud WBENC woman owned business and a BRC certified supplier.

CATEGORIES: Legal Services Greenberg Traurig is an international law firm with over 1750 attorneys in 35 offices across the U.S., Latin America, Europe, the Middle East and Asia.

Justin Prochnow works with numerous companies in the beverage, supplement, and food industries to address their regulatory and legal needs.

Glanbia Nutritionals

Glover Capital, Inc.

Hammer Packaging

CATEGORIES: Consulting & Marketing, Financial Services Glover Capital, Inc., negotiates the purchase, sale, merger or restructuring of industry-specific assignments that are national and international in scope.

The company also advises owners and senior management on a wide spectrum of corporate financial issues.

CATEGORIES: Packaging & labels Hammer Packaging is a privately-held, high-quality packaging printer using state-of-the-art offset, flexographic and finishing technologies to produce a wide range of award-winning label products: cut & stack, shrink sleeve, pressure CATEGORIES: Product Development sensitive, in-mold, roll-fed and foam.

ATTRIBUTES: Organic, Kosher, Private label available IFP develops & manufactures powdered beverages containing high value ingredients like pre/ probiotics, proteins, anti-oxidants, natural sweeteners, vitamins & minerals & amino acids. NSF Certified GMP for Dietary Supplements & SQF 2000 Level III.

GNT USA, Inc.

Idaho Milk Products

CATEGORIES: Ingredients At Glanbia Nutritionals, we formulate success. Partner with the leader in whey and milk proteins, bioactive peptides, and omega 3 flax solutions, Glanbia Nutritionals delivers science-based nutritional and functional solutions for beverages. From formulation to pilot plant to co-packer relationships, Glanbia offers collaborative solutions.

Glanbia Nutritionals (NA), Inc.

CATEGORIES: Ingredients At Glanbia Nutritionals, we formulate success. Through superior ingredients, innovative thinking, and true collaboration we’re equipped to provide the ingredient and formulation solutions to better help you bring better products to market.

CATEGORIES: Ingredients ATTRIBUTES: Organic, Kosher GNT makes EXBERRY natural colors, made exclusively from fruits and vegetables. All EXBERRY colors are available in liquid and powder, are GMO-free, Kosher and free from chemical solvents. GNT’s technical experts offer key support throughout the product development process.

CATEGORIES: Ingredients ATTRIBUTES: Kosher We believe the freshest, most consistent milk product ingredients lead to the best tasting end products. And we’re the only supplier on the planet whose ultra-fresh milk proteins can transition from our owner operated milking parlors to final packaging within twenty-four hours.

GLG Life Tech

Gotham Brand Managers

Ingredion Incorporated

CATEGORIES: Ingredients ATTRIBUTES: Export ready, Kosher, Private label available GLG Life Tech is a vertically integrated producer of high-grade stevia extract.

We provide tailor-made natural sweetener solutions for the global food and beverage market and offer consistency, tracability and quality second to none in the industry.

CATEGORIES: Brokers & Agents Gotham Brand Managers is an experienced sales force for a few select companies in the NY Metro region. Gotham’s independent sales team provides the benefits of a dedicated experienced team of “feet on the street” people that CATEGORIES: Ingredients know how to grow and manage new and Ingredion has a complete portfolio of developing brands in and around NYC. texturizing solutions, nutritive and non-nutritive sweeteners, nutritional ingredients and unparalleled technical expertise to help manufacturers improve and differentiate products and reduce costs.

56 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

CATEGORIES: Packaging & labels For over 65 years, Inland Label has been transforming the packaging industry for the leading brand owners across the food, beverage and consumer product markets. A family-owned and operated global company dedicated to providing innovative solutions to customers worldwide, Inland Label is a market leader.

Innovative Food Processors (ifp, inc.)

Instant Win Innovations

CATEGORIES: POS, POP & Merchandising ATTRIBUTES: Export ready IWI patented devices fit in branded packages to deliver audio, visual messages or the actual prize when opened.

Winning pkgs are indistinguishable and can be seeded as singles.

iTi tropicals, Inc.

CATEGORIES: Ingredients iTi is an importer that believes in more than shipping tropical fruit juices to the food manufacturing industry. For 25 years we have been introducing the food world to new and exciting fruits: most recently to a ground breaking coconut water concentrate.

Kefiplant

McLean Design, Inc.

MobileDemand

Natural Flavors Inc.

CATEGORIES: Logistics & warehousing, Software & Technology Why choose MobileDemand for your rugged tablet PC needs? It’s simple: we promise to be your trusted partner in innovative mobile enterprise computing CATEGORIES: Consulting & Marketing, by providing productivity through better CATEGORIES: Ingredients Graphics & Design, Packaging & labels, uptime and long-term value. You’ll get KefiViva™ Essences are organic bomore done faster and grow your busitanical extracts produced by symbiotic POS, POP & Merchandising fermentation. These liquid essences can McLean Design is an innovative branding ness with MobileDemand! create or enhance raw living beverage, and package design agency with one mission: Build invincible brands for fermented herbal soda, kombucha, global and start-up CPGs. Strategic vegetable juice, aromatic water, shot, Development, Brand Identity, Packaging relaxation and energy drink with an Design, Naming, Structural Design, Sales enriched taste and health profile.

Materials, & Production Consulting.

Langlade Springs LLC

CATEGORIES: Contract Packing & Bottling, Private label ATTRIBUTES: Private label available Your one-stop source for the highest quality private label bottled water. Our Natural Alkaline Mineral Spring Water offers a refreshing taste with one of the highest natural pH levels available.

Centrally located in northern Wisconsin, we manufacture and bottle right at the source to ensure ease of shipping across the entire country.

We provide complete contract fill, private label and co-packing capabilities with the customer focus you count on. Whether your needs are smaller runs or multiple truckloads, we can design a custom program that provides you the solutions you need.

CATEGORIES: FlavorsATTRIBUTES: Organic, Export ready, Fair Trade, Kosher Natural Flavors Inc. was founded in 1986. We are a full service flavor and extract supplier specializing in "Natural and Certified Organic Flavors". In the fall of 2010, we introduced "Organic, Fair Trade Vanilla Flavors". Our application group can assist in formulation from concept to scale up.

Monarch Custom Beverages

Nature's Way Purewater

CATEGORIES: Contract Packing & Bottling, Private label, Product Development ATTRIBUTES: Private label available Brand Development & Contract Manufacturing for Soft Drinks, Energy Drinks, Teas, Juices, Functional Waters. Turn Key Retail Private Label beverage development, warehousing and distribuiton.

Craft Beer & Flavored Malt Beverage Development & Co-packing available.

CATEGORIES: Contract Packing & Bottling Ideally located in NE PA to service entire East Coast. Specializing in Functional Beverages, we offer a diverse array of packaging options. Bottle sizes range from 12oz to 1.5 Liter with still and carbonated beverage options. Flavored, vitamin and mineral enhanced and high pH additives available.

Mountain Valley Spring Water

Nutrition Innovation, Inc.

CATEGORIES: Contract Packing & Bottling Contract bottlers of natural, flavored, enhanced and sparkling waters. In PET and glass.

Competitive prices, customer-friendly minimums, expert in-house graphic design, quick turnaround and personalized service make it easy for you to do business with us.

CATEGORIES: Product DevelopmentATTRIBUTES: Private label available Since 2004, Nutrition Innovation, Inc. has provided clients with creative and powerful product development, marketing, and regulatory support for the functional beverage industry. We specialize in turn-key development of great tasting functional beverages for Food, Beverage and Supplement Companies.

We offer custom mixing capabilities with an FDA approved mixing tank that allows us to package your specialty water or beverage by the truckload.

LAYN USA (div. Guilin LAYN Natural Ingredients Corp.)

METABRAND CORP

Natreon, Inc.

O&W, Inc.

CATEGORIES: Ingredients Largest global producer of Stevia and Monk Fruit natural, non-caloric sweeteners. LAYN's corporate headquarters & manufacturing are located in Guilin, China. North American operations (LAYN USA) is based in Newport Beach, California. Certifications: ISO22000, HACCP, FDA audited GMP fac

CATEGORIES: Consulting & Marketing Your total solution to Beverage & Supplement Development. The premium flavor development, formulation lab and ingredients distributor in the Natural Products Industry. We combine cutting edge, state of the art manufacturing with years of real market experience to create the highest quality products.

CATEGORIES: IngredientsATTRIBUTES: Organic, Kosher Natreon Inc. focuses on developing novel compounds from traditional Ayurvedic botanicals. Natreon has created a broad portfolio of products to serve nutritional supplement, functional food and pharmaceutical market needs.

Celebrating our 80th anniversary! O&W Inc. is an Ypsilanti-based Beer Distributor servicing Washtenaw, Livingston, Monroe and Western Wayne Counties in Southeast Michigan with more than 80 brands of beer, wine and specialty beverages.

JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 57

NVE

OnTrak Software

CATEGORIES: Contract Packing & Bottling, Filling & Bottling Equipment, Ingredients, Private label, Product Development ATTRIBUTES: Private label available FORMULATE - DEVELOP MANUFACTURE - FAST! NVE is one of the largest private label manufacturers for liquid cold fill shots from 1.5oz to 10oz on the east coast.

CATEGORIES: POS; POP & Merchandising, Software & Technology MARKETING MANAGEMENT SOFTWARE -

With 6 blow mold machines bottles are never an issue, we can produce a variety of bottles in many shapes and sizes.

OnTrak Software is used by beverage companies to TRACK, MEASURE and MANAGE their point-of-sale/point-of-purchase (POS/POP) marketing campaigns including: product samplings, printed signage and permanent displays.

8.4 oz carbonated energy drinks can be formulated to your specifications. We also have a variety of stock formulations for carbonated energy drinks for you to choose from allowing you to brand an energy drink with your logo and artwork.

OnTrak products help increase sales and profitability by tracking both the effectiveness and the costs of your POS/POP marketing investments. Products include:

NEW this year, NVE is manufacturing and filling flavor enhanced and fortified water drops as well as manufacturing and filling refreshingly cool energy mints.

The enhanced water drops are available in a 60ml bottle and the energy mints are available in a variety of flavors and package sizes.

SAMPLETRAK - Record and report on the entire beverage sampling process.

Tracks what was sampled, where and by whom, with their tasting comments; correlates sampling events to sales results.

Make 2013 the perfect time to extend your product line with one of these new forms of packaging by going to NVE your One Stop Shop.

SIGNTRAK - Track and manage the entire custom and temporary POS printed signage process.

PERMATRAK - Provides central inventory control and asset management for permanent POP signs and displays.

O-I

optek-Danulat, Inc.

CATEGORIES: Packaging & labels O-I is the world’s largest manufacturer of glass packaging and preferred partner for many global food and beverage brands. Employing more than 24,000 people at 81 plants in 21 countries, O-I delivers beautiful, healthy and iconic glass that is sustainable. Join our global movement.

CATEGORIES: Manufacturing Equipment optek inline photometers monitor realtime, detecting even slight changes during beverage processing, increasing product quality and yield while reducing processing costs. CIP/SIP and 3A compliant to offer a true representation CATEGORIES: Graphics & Design, Packagof beverage processing superior to side- ing & labels, POS, POP, & Merchandising The team at packagingarts is all about stream and sampling techniques. innovative design, strategy and turn-key solutions in packaging, promotions and displays for brands at the retail floor, as well as on premise environments. We connect leading brands to the market and the consumer with a high level of merchandising experience.

Oceans Omega LLC

Overnight Labels Inc

CATEGORIES: Ingredients ATTRIBUTES: Kosher Oceans Omega’s liquid ingredient solutions represent exceptional advancements for incorporating and stabilizing Omega-3 EPA/DHAs into foods and beverages, never before containing the benefits of Omega-3s (i.e. clear beverages, gelatins, gels, liquid nutritionals, add-to-waters, pet care, etc.).

CATEGORIES: Ingredients ATTRIBUTES: Kosher POM Wonderful, the nation's largest pomegranate producer, controls the entire tree to bottle process to ensure POM Wonderful Pomegranate Juice, POM Tea, and Pomegranate Concentrate CATEGORIES: Packaging & labels CATEGORIES: Packaging & labels Overnight Labels Inc. is a multi-award We specialize in custom flexible packag- are antioxidant-rich, all-natural and delicious. winning US based manufacturer. ing solutions. Our modern facilities & Packaging options including pressure dedication to customer service assures & non pressure-sensitive labels, shrink a positive buying experience. POUCHES: sleeves, neck bands, sample packaging, Pre-Inserted Straw, Stand-Up, Spouted, cold foil and more. We offer low miniZippered FLEXIBLE: Retort, Rollstock, mums , competitive pricing, low set-up Bags, Shrink Sleeves, Medical Device costs and quick turn arounds.

LABELS: Pressure-Sensitive, Paper, Laminated, Foil, Embossed

58 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

packagingarts

Performance Packaging of Nevada

PHOENIX PACKAGING INTERNATIONAL

CATEGORIES: Packaging & labels Phoenix specializes in unique and customized packaging solutions. We supply bottles in Glass, Plastic, Aluminum and Ceramic for all types of beverages.

Caps, closures, crowns and corks can all be tailored to your needs.

POM Wonderful

Portland Kettle Works

Presence Marketing/ Dynamic Presence

Purac America, Inc

CATEGORIES: Manufacturing Equipment We custom build hand-crafted brew stations, houses, kettles and tanks.

Made in the Beer Capital of the World, Portland, OR.

CATEGORIES: Brokers & Agents Presence Marketing is a national independently owned food/nutrition body care broker devoting services exclusively to natural/organic products. We are highly selective about the products we represent, dedicated to the principles of the natural products industry and committed to sustainable business.

CATEGORIES: Ingredients Purac has broad and versatile ingredients for the beverage market, including products for preservation, acidification, flavor boosting, masking off flavors of intensive sweeteners and mineral fortification. Our products are based on natural resources and create healthier and more delicious beverages.

Portola Packaging, Inc.

Primera Technology, Inc.

Rexam Beverage Can

Scalewatcher North America, Inc.

CATEGORIES: Manufacturing Equipment Manufacturer of eco-friendly water treatment systems that require no salt nor chemicals. Save time, energy, water and money with our patented electronic water treatment. No plumbing required.

Money back guarantee.

Sensient Flavors LLC

CATEGORIES: Packaging & labels Portola Packaging, Inc. is a leading manufacturer of stock and custom tamper-evident plastic closures and containers for dairy, juice and other food segments. The company is known for its superior product integrity, techni- CATEGORIES: Packaging & labels cal capability, global manufacturing Headquarted in Plymouth, Minnesota, footprint and speed-to-market.

Primera Technology, Inc. is the world’s leading developer and manufacturer of specialty printing equipment including the LX-Series label printers, AP-Series Label Applicators, and CX1200 Color Label Press and FX1200 Digital Finishing System.

CATEGORIES: Packaging & labels Delivering exceptional customer value.

Rexam offers the right features to help beverages "pop" on retail shelves.

Aluminum can sizes available in 8, 9.1, 10.5 and 12oz SLEEK™; Standard 12, 16 and 24oz; 12oz SLEEK Can Can™ and 16 and 24oz Cap Can. Special ends and tabs.

Precision Press Inc.

Prinova

Switch: Beverage Brand Activation Specialists

CATEGORIES: Packaging & labels Zero Plate Charges! That’s right, our offset printing equipment produces gravure quality roll fed labels, shrink sleeves and flexible pouches without the expensive plate investment. Give us a try. Since 1983 we have provided custom solutions for some of North America’s top consumer brands.

CATEGORIES: Flavors, IngredientsATTRIBUTES: Organic, Kosher Prinova offers high-quality ingredients and flavors for beverage manufacturers, including liquid vitamin premixes from our state-of-the-art blending facility. With expert flavor technicians, BRC Certification, and R&D Application Laboratory, Prinova guides you in all stages of beverage formulation.

CATEGORIES: Consulting & Marketing, PR & Ad Agency

Presence From Innovation, LLC

Prism Visual Software

CATEGORIES: Consulting & Marketing, POS; POP; & Merchandising At Presence From Innovation, LLC (PFI) our primary business is the design and manufacturing of top-quality merchandising innovations and marketing programs for the largest beverage and consumer product companies in the world.

CATEGORIES: Software & Technology ATTRIBUTES: Woman owned Prism's award-winning software supports companies with sales teams/truck fleets of all sizes. Whether companies organize their routes via pre-order, delivery, route sales, sales order or equipment service, Prism's operational software, MiniMate and ServQuest, increases the bottom line for all.

CATEGORIES: Flavors With industry-leading expertise, Sensient Flavors offers flavor systems that provide comprehensive solutions. Our flavor portfolio includes berry, citrus, tropical, coffee, tea, and sweet flavors.

These flavor systems are used to create exceptional solutions for all types of beverages.

As beverage category experts, Switch understands your industry-specific challenges and uses our demonstrated learnings to design the best brand strategy and activation plan, for any stage of your brand’s life cycle. With 32+ years’ experience, Switch works with powerhouses like Muscle Milk, 5-hour Energy, vitaminwater, Powerade, Busch, Budweiser, and upstart brands alike. Whether you’re just trying to break into the marketplace or an established brand wanting to retool your activation strategies, our 100,000 sq. ft. of in-house resources can handle your digital, mobile, social, app, field marketing, engagement, , sampling, reporting, vehicle design/fabrication, vehicle wrap and event element needs.

JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 59

Stauber Performance Ingredients, Inc.

CATEGORIES: Flavors, Ingredients ATTRIBUTES: Organic, Diversity owned, Export ready, Fair Trade, Kosher Stauber (est. 1978) and recently acquired subsidiary, Pharmline (est.

1986), offer premium ingredients as well as custom formulation & development for beverages, ingredient preblends, custom concentrate products and manufacturing expertise for the nutritional, functional food & beverage industries.

Steviva Brands, Inc.

CATEGORIES: Ingredients ATTRIBUTES: Export ready, Kosher, Private label available Steviva Brands is one of the world’s leading manufacturers and distributors of stevia-based sweeteners and other bulk- ingredient sweeteners.

Steviva Brands sweeteners and bulk ingredients are all natural, GMO free, soy free, corn free and allergen free.

Tampa Bay CoPack

CATEGORIES: Contract Packing & Bottling, Product Development ATTRIBUTES: Organic, Kosher, Private label available Tampa Bay CoPack is a beverage manufacturing company with turnkey expertise to shepherd your product from conception to shipping. We provide a full suite of beverage co-packing services. Liquid bottling Manufacturer.

TAP PRODUCTIONS & CREATIVE GROUP, INC. II

CATEGORIES: POS, POP & Merchandising ATTRIBUTES: Woman owned We know beverages! Over 22 years of beverage experience, specializing in merchandising and collateral. We'll handle all aspects of providing your custom print labels, displays, wearables and premium items.

Taphandles

Tradin Organic

CATEGORIES: Graphics & Design, POS, POP & Merchandising You make great beer‌ We make it STAND OUT.

CATEGORIES: Ingredients ATTRIBUTES: Organic We are a leading manufacturer, importer and exporter of natural and certified organic ingredients including frozen fruits and vegetables, juice concentrates and purees, nuts and seeds, cocoa, sweeteners and more, with extensive global sourcing and supply capabilities from around the world.

Our passion for beer and experience with brewers from all across the globe makes us a one-stop-shop solution for all your marketing/sales/ branding needs.

From our in-house beer design team, wholly-owned factories and dedicated account staff, our mission and expertise is to help our brewers SELL.MORE.BEER.

TruGrit Concepts, LLC

Your success is the most important measure of ours.

We can help you with: + Branding/Logos/Graphics + UV-printed Glassware (Environmentally-friendly inks) + Signage/LEDs + Packaging & Merchandise Design + Website Design + Business papers/Banners/Posters/Booth Design + Displays + Promo Items + Tap Handles Techno Food Ingredients USA, Inc

The NutraSweet Company

CATEGORIES: Ingredients ATTRIBUTES: Kosher The NutraSweet Company, headquartered in Chicago, stands alone in its ability to provide customers with a full value portfolio including superior quality products, unrivaled technical, R CATEGORIES: Ingredients & D and regulatory support, competitive ATTRIBUTES: Kosher Techno is a leading sucralose manufac- pricing and an experienced management team. turers in China. Its unique production process has been producing the highest quality sucralose chosen by many top food, beverage, pharmaceutical, and nutritional companies globally for ten years. Warehouses are available in US and Canada.

The Ingredient House

The Wright Group

CATEGORIES: Ingredients Our portfolio covers Sweeteners (Acesulfame K, Aspartame, Saccharin, Sucralose, Luo Han Guo, Stevia), Polyols (Xylitol, Erythritol, Mannitol, Maltitol), Fibers (Insoluble: Cellulose, Oat, Soy, Wheat; Soluble: Inulin, Polydextrose) CATEGORIES: Ingredients and Hydrocolloids (Carrageenan, CelATTRIBUTES: Export ready, Kosher lulose Gel, Xanthan gum,Alginates, The Wright Group is an industry leader in the development of custom nutrient premixes and microencapsulation of vitamins and minerals for the beverage industry. High-volume liquid blending capacity and customized delivery options help provide the balanced solutions needed to increase your profits.

60 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

CATEGORIES: Consulting & Marketing, Product Development As entrepreneurs, we understand that start-ups need full-service customized branding and development solutions.

Throughout extensive experience in designing and developing a multitude of successful brands, we have cultivated valuable partnerships to create brands that are unmatched in the industry.

US Beverage Manufacturing

CATEGORIES: Product Development ATTRIBUTES: Export ready, Private label available Everything you need to launch your private label beverage from start to finish.

Flavoring, formulation, manufacturing, packing, custom label & packaging, exporting, sales marketing, design and development. We can assist with both alcoholic and non-alcoholic beverages.

Varni Brothers / Noah's Water / 7up Modesto

CATEGORIES: Contract Packing & Bottling Versatile Bottler/Canner: West Coast state of the art facility. Glass, PET, BIB, Cans (16oz, 12oz, 8oz, 12oz sleek, 8.4 oz trim, 187ml trim, 24oz), Still and Sparkling. Many labeling and secondary packaging options. SQF Certified, Wine License. Family owned 7up Bottler since 1936.

Vegetable Juices, Inc.

Wallace Church, Inc.

WILD Flavors Inc

FOLLOW US ONLINE CATEGORIES: Ingredients ATTRIBUTES: Organic, Kosher, Woman owned Vegetable Juices, Inc offers the beveage industry over eighty years experience manufacturing and blending vegetable juices, concentrates, and purees.

CATEGORIES: Graphics & Design Wallace Church, Inc. is a full service strategic branding and packaging design firm. Based in New York and San Francisco, we have over thirty-five years of expertise in maximizing the impact of design communication.

Virginia Dare

Whitlock Packaging Corporation

CATEGORIES: Flavors, Ingredients ATTRIBUTES: Organic, Export ready, Fair Trade, Kosher Virginia Dare is a manufacturer of flavors, coffee concentrates, tea powders, tea concentrates and Flavors of Black, Green, White, Oolong, Assam tea and Rooibos for application in RTD beverages and spirits. Flavors are available in All Natural, Natural, liquid and dry forms.

CATEGORIES: Flavors ATTRIBUTES: Export ready, Kosher, Private label available WILD Flavors, Inc. delivers innovative flavor, color, and ingredient system and process technology solutions to the food and beverage industry with a focus on the functionality, quality and safety of its products.

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SUBSCRIBE TO BEVNET MAGAZINE CATEGORIES: Contract Packing & Bottling, Private label ATTRIBUTES: Organic, Export ready, Kosher, Private label available Whitlock is a pacakging company specializing in the production of noncarbonated beverages. We simplify manufacturing for brands and private label by producing the highest quality innovative products for our customers.

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JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 61

COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP

PHONE NUMBER

WEB SITE

A. Holliday & Company Inc.

Christine Renken

4141 Yonge Street

Toronto

ON

M2P 2A8

416-225-2217

www.teacoff.com

abelei flavors

Troy Gooding

194 Alder Drive

North Aurora

IL

60542

630-859-1410

www.abelei.com

Agr International, Inc.

David Dineff

615 Whitestown Road

Butler

PA

16001

724-482-2163

www.agrintl.com

AIDP, Inc.

Kathy Lund

19535 E. Walnut Dr. South

City of Industry

CA

91478

303-734-0860

www.aidp.com

Allen Flavors, Inc.

Joe Moran

23 Progress St

Edison

NJ

08820

908-561-5995

www.allenflavors.com

Ampac

Sal Pellingra

12025 Tricon Road

Cincinnati

OH

45246

800-527-2557

www.ampaconline.com

Aptar Food + Beverage

Todd Caron

475 W. Terra Cotta Avenue

Crystal Lake

IL

60014

815-575-7255

www.aptar.com/food-beverage

Arcadia Farms, Inc.

Ryan Collins

34 Arcadia Farms Rd

Arden

NC

28704

479-464-0701

arcadiafarms.com

Avery Dennison Label and Packaging Materials

Laura Clark

8080 Norton Pkwy

Mentor

OH

44060

440-534-4919

http://na.fasson.com/

AWDC Inc.

Dennis Daugherty

1113 Aviation Blvd.

Hebron

KY

41048

859-630-0382

www.awdcinc.com

Axiom Foods

David Janow

12100 Wilshire Blvd.

Los Angeles

CA

90025

800-711-3587

www.axiomfoods.com

Beneo Inc

Joe O'Neill

201 Littleton Road

Morris Plains

NJ

07950

973-867-2140

www.beneo.com

BevForce

Sean Conner

6 Harrison Street, 6th Floor

New York

NY

10013

212-966-2417

www.bevforce.com

Blue California

Stuart Daley

30111 Tomas

Rancho Santa Margarita

CA

92688

214-872-3884

www.bluecal-ingredients.com

Brand Adoption

Don may

2129 E Warner Road

Tempe

AZ

85284

480-889-3117

www.brandadoption.com

Caffe Del Mar

Paul Taparauskas

991 C Lomas Santa Fe Dr. #133

Solana Beach

CA

92075

800-222-5005

www.caffedelmar.com

California Aseptic Beverages, LLC.

Jeff McClelland

11020 Poplar Ave

Fontana

CA

92337

909-356-5100

www.caasepticbev.com

Caravan Ingredients

Tim Nguyen

7905 Quivira Rd

Lenexa

KS

66215

714-465-3331

Cargill

Tom Lindberg

15407 McGinty Rd W

Wayzata

MN

55391

866-456-8872

cargill.com/food/health

Cargill

Tom Lindberg

15407 McGinty Rd W

Wayzata

MN

55391

866-456-8872

cargill.com/food/health

Caribbean Liquid Sugar

Roberto E. Tejada, Jr.

Rochester

NY

14586

585-545-6300

caribbeanliquidsugar.com

Chemi Nutra

Chase Hagerman

4463 White Bear Pkwy.

White Bear Lake

MN

55110

651-407-0400

www.cheminutra.com

Christie Communications, Inc.

Gillian Christie

800 Garden Street

Santa Barbara

CA

93101

805-969-3744

www.christiecomm.com

Ciranda, Inc.

Prescott Bergh

221 Vine Street

Hudson

WI

54016

715-386-1737

www.ciranda.com

Citromax Flavors

Elaine Kellman-Grosinger

444 Washington Avenue

Carlstadt

NJ

07072

201-933-8405

Closure Systems International

Jane Haywood-Rollins

7702 Woodland Drive

Indianapolis

IN

46278

317-390-5082

www.csiclosures.com

Corporate Packaging & Promotions

Craig Johnson

14113 183rd Street

Cerritos

CA

90703

714-522-2333

www.corporatepackaginginc.com

CreAgri, Inc.

Paolo Pontoniere

25565 Whitesell Street

Hayward

CA

94545

510-732-6478

www.creagri.com

Creekside Springs, LLC

Dave Carlson

667 Merchant Street

Ambridge

PA

15003

724-266-9000

www.creeksidesprings.com

Dairy Farmers of America

Darold Sauber

800 W. Tampa Street

Springfield

MO

65802

417-829-2510

www.dfamilk.com

Dex-O-Tex by Crossfield Products Corp.

Dex-O-Tex

3000 E. Harcourt Street

Rancho Dominguez

CA

90221

310-886-9100

www.dexotex.com

DreamPak

Tarick Gamay

4717 Eisenhower Avenue

Alexandria

VA

22304

703-751-3511

www.dreampak.com

DSM Nutritional Products

Caroline Brons

45, Waterview Blvd

Parsippany

NJ

07054

973-257-8042

DWS Printing Associates

Andy Staib

89 North Industry Court

Deer Park

NY

11729

631-667-6666

www.dwsprinting.com

Emerson Industrial Automation

Jackie Catalano

7120 New Buffington Rd

Florence

KY

41042

859-727-5271

powertransmissionsolutions.com

Farbest Brands

Lorna Samgour

160 Summit Ave

Montvale

NJ

07645

201-573-4900

www.farbest.com

Fearless Media

Cara Scharf

19 West 21st Street

New York

Ny

10010

212-744-1044

www.fearless-media.com

Flavor Producers

Janet Guzman

28350 W. Witherspoon Pkwy

Valencia

CA

91355

818-307-4062

www.flavorproducers.com

Flavorman

Kate Ratliff

809 South 8th Street

Louisville

KY

40203

502-266-7377

www.flavorman.com

Flavours, Inc

Natasha Lane

24855 Corbit Place

Yorba Linda

CA

92887

714-692-2950

www.flavoursinc.com

Fort Dearborn Company

Gwen Chapdelaine

1530 Morse Avenue

Elk Grove

IL

60007

847-427-5405

www.fortdearborn.com

Fortitech, Inc.

David Borisenok

Fortitech, Inc.

Schenectady

NY

12308

518-372-5155

www.fortitech.com/marketready

G3 Enterprises

G3 Enterprises

502 E. Whitmore Avenue

Modesto

CA

95358

209-341-4045

www.g3enterprises.com

GEA Westfalia Separator

Paul Battaglia

100 Fairway Court

Northvale

NJ

07647

201-784-4337

www.wsus.com

Glanbia Nutritionals

Patrick Michael

5951 McKee Rd.

Fitchburg

WI

53719

608-316-8500

www.GlanbiaNutritionals.com

Glanbia Nutritionals (NA), Inc.

Kevin Meyer

2840 Loker Ave, East.

Carlsbad

CA

92010

760-438-0089

www.glanbianutritionals.com

GLG Life Tech

Shaun Richmond

2168 - 1050 W Pender St.

Vancouver

BC

V6E 3S7

604-669-2602

www.glglifetech.com

Global Essence Inc.

Jeanna Johnson

301 Commerce Drive

Freehold

NJ

07728

732-677-1100

www.globalessence.com

62 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

DID YOU KN W? 70% of consumers would be more likely to purchase products featuring the claim “sweetened with fruit extract.”* Revolutionary

All Natural, Zero-Calorie, Great-Tasting Sweetness

Revolutionary PUREFRUIT™ Monk Fruit Extract is all natural, zero-calorie, great-tasting sweetness, made from monk fruit and can be formulated into a variety of beverages and foods.

To learn more, download the 2012 research report, “A summary of consumer perceptions of Tate & Lyle’s revolutionary monk fruit-based sweetening solution” and visit www.purefruit.com.

our ingredients – your success Purefruit.info@tateandlyle.com

1.800.526.5728

©2013 Tate & Lyle *Illuminas consumer quantitative research conducted May 2012

COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP

PHONE NUMBER

Glover Capital, Inc.

Marion B. Glover

229 Peachtree Street, NE

Atlanta

GA

30303

404-523-2921

GNT USA, Inc.

Jeannette O'Brien

660 White Plains Road

Tarrytown

NY

10591

914-524-0600

www.gnt-group.com

Gotham Brand Managers

Trent Moffat

2849 Walker Dr

Yorktown Heights

NY

10598

914-433-6641

www.gothambrands.com

Greenberg Traurig

Justin Prochnow

1200 17th Street, Suite 2400

Denver

CO

80202

303-572-6562

www.gtlaw.com

Hammer Packaging

Tom Mason

200 Lucius Gordon Drive

Rochester

NY

14692

585-424-3880

www.hammerpackaging.com

Idaho Milk Products

Jessica Henry

2249 South Tiger Drive

Jerome

ID

83338

855-375-6455

www.idahomilkproducts.com

Ingredion Incorporated

Customer Service

5 Westbrook Corporate Circle

Westchester

IL

60154

866-961-6285

www.ingredion.com

Inland Label

Jackie Kuehlmann

2009 West Ave. South

La Crosse

WI

54601

608-788-5800

www.inlandlabel.com

Innovative Food Processors

Vickie Matzke

2125 Airport Drive

Faribault

MN

55021

800-997-4437

www.ifpinc.biz

Instant Win Innovations

Geoff Geils

116 Gillotti Rd

New Fairfield

CT

06812

203-648-449

www.instantwininnovations.com

iTi tropicals, Inc.

Philippe Aubry

30 Gordon Avenue

Lawrenceville

NJ

08648

609-987-0550

www.ititropicals.com

Kefiplant

Jean-Francois Demers

2120 Joseph St-Cyr

Drummondville

QC

J2C 8V6

819-477-2345

www.kefiplant.com

Langlade Springs LLC

Brad Wendt

W6933 State Hwy 64

Polar

WI

54418

920-915-4813

www.langladesprings.com

LAYN USA (div. Guilin LAYN Natural Ingredients Corp.)

Chris Tower

20411 SW Birch St.

Newport Beach

CA

92660

949-387-6840

www.layncorp.com

McLean Design, Inc.

Rifle Hughes

1401 North Broadway

Walnut Creek

CA

94596

925-944-9500

www.mclean-design.com

METABRAND CORP

Eric Schnell

3775 Park Avenue, Suite 1

Edison

NJ

08820

888-611-5573

www.metabrandcorp.com

MobileDemand

Justin Rose

1501 Boyson Sq. Dr. Ste. 101

Hiawatha

IA

52233

319-739-3221

www.RuggedTabletPC.com

Monarch Custom Beverages

Larry Williams

2205 Riverstone Blvd

Canotn

GA

30114

678-493-7000

Mountain Valley Spring Water

Speed Stodghill

283 Mountain Valley Water Place

Hot Springs

AR

71909

501-779-1320

Natreon, Inc.

Dr. Sanni Raju

2D Janine Place

New Brunswick

NJ

08901

732-296-1080

Natural Flavors Inc.

Jeff Rakity

268 Doremus Ave.

Newark

NJ

07105

973-589-1230

www.flavor.com

Nature's Way Purewater

David Nagle

164 Commerce Road

Pittston

PA

18640

570-655-7755

natureswaywater.net

Nutrition Innovation, Inc.

Alan R. Roberts

1507 7th Street

Santa Monica

CA

90401

323-834-2007

www.nutritioninnovation.com

NVE Pharmaceuticals

Walter Orcutt

15 Whitehall Road

Andover

NJ

07821

973-601-8484

O&W, Inc.

Kit Morgeson

3003 William

Ypsilanti

MI

48198

734-480-4012

www.onwbeer.com

O-I

Paul Butts

One Michael Owens Way

Perrysburg

OH

43551

567-336-5000

www.o-i.com

Oceans Omega LLC

Joe Krasinski

140 E. Ridgewood Ave.

Paramus

NJ

07652

201-483-9102

www.oceansomega.com

OnTrak Software

Denis Clark

2943 Riverside Drive

Cincinnati

OH

45226

513-936-4032

www.ontraksoftware.com

optek-Danulat, Inc.

Al Worley

N118W18748 Bunsen Dr

Germantown

WI

53022

262-437-3600

www.optek.com

Overnight Labels Inc

Don Earl

151-15 West Industry Ct

Deer Park

NY

11729

631-242-4240

www.overnightlabels.com

packagingarts

David Miller

700 Walnut Ave

Mare Island

CA

94592

707-562-2787

http://www.packagingarts.com

Performance Packaging of Nevada

Robert Reinders

6430 Medical Center St.

Las Vegas

NV

89148

702-240-3457

www.pplv.co

PHOENIX Packaging International

Joel B Miller

847 McCaffrey

Montreal

QC

H4T 1N3

514-487-6660

www.phoenixpackaging.com

POM Wonderful

Kyle Redfield

11444 W. Olympic Blvd

Los Angeles

CA

90064

310-966-5800

www.pomwonderful.com

Portland Kettle Works

Thad Fisco

265 N. Hancock St.

Portland

OR

97227

503-310-1383

PortlandKettleWorks.com

Portola Packaging, Inc.

Laura Olsen

40 Shuman Blvd.

Naperville

IL

60563

630-995-9548

www.portpack.com

Precision Press Inc.

Lane Gravley

2020 Lookout Drive

North Mankato

MN

56003

507-389-4352

www.PrecisionPressInc.com

Presence From Innovation, LLC

Thomas Bowker

2290 Ball Drive

Saint Louis

MO

63146

314-423-9777

www.pfinnovation.com

Presence Marketing/ Dynamic Presence

Christine Tzumas

Presence Marketing/Dynamic Presence

South Barrington

IL

60010

847-277-9500

www.pmidpi.com

Primera Technology, Inc.

Carla Schoenberg

Two Carlson parkway North

Plymouth

MN

55447

800-797-2772

www.primeralabel.com

Prinova

Nicole Aurelio

285 E. Fullerton Avenue

Carol Stream

IL

60188

630-868-0300

www.prinovausa.com

Prism Visual Software

Andrew Kuneth

1 Sagamore Hill Drive

Port Washington

NY

11050

516-944-5920

Purac America, Inc

David Meggs

111 Barclay Boulevard

Lincolnshire

IL

60069

847-634-6330

www.purac.com

Rexam Beverage Can

Carol Huston

8770 W Bryn Mawr

Chicago

IL

60631

773-399-3365

rexam.com

Scalewatcher North America, Inc.

Pam McDowell

345 Lincoln Street

Oxford

Pa.

19363

610-932-6888

www.scalewatcher.com

Sensient Flavors LLC

Jayme Caruso

5600 West Raymond Street

Indianapolis

IN

462414343

800-445-0073

sensientflavors.com

64 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

WEB SITE

mountainvalleyspring.com

COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP

PHONE NUMBER

WEB SITE

Stauber Performance Ingredients, Inc.

Shirley Rozeboom

4120 North Palm Street

Fullerton

CA

92835

714-441-3979

www.stauberusa.com

Steviva Brands, Inc.

Thomas King

725 NW Flanders St., Suite 402

Portland

OR

97209

310-455-9876

www.steviva.com

Switch: Beverage Brand Activation Specialists

Julie Suntrup

6600 Manchester Ave

St. Louis

MO

63139

314-206-7820

www.liberateyourbrand.com

Tampa Bay CoPack

Bill Foley

15052 Ronnie Dr

Dade City

FL

33523

352-567-2200

www.tampabaycopack.com

TAP PRODUCTIONS & CREATIVE GROUP, INC. II

Terry Peterson

83-19 116th Street, 1A

Richmond Hill

NY

11418

718-441-0382

Taphandles

Jean Powell

1424 4th Avenue

Seattle

WA

98101

877-855-6383

taphandles.com

Techno Food Ingredients USA, Inc

Echo Chen

108 N. Ynez Ave, # 200

Monterey Park

CA

91754

626-288-8478

www.techno-fi.com

The Ingredient House

Janet Timko

120 Applecross Road

Pinehurst

NC

28374

910-693-0037

www.theingredienthouse.com

The NutraSweet Company

Brad Meyers

222 Merchandise Mart Plaza

Chicago

Il

60654

312-873-5035

The Wright Group

Chris Hebert

6428 Airport Road

Crowley

LA

70526

800-201-3096

www.thewrightgroup.net

Tradin Organic

Hobbs Wolcott

2100 Delaware Ave.

Santa Cruz

CA

95060

831-600-3668

www.tradinorganic.com

TruGrit Concepts, LLC

Molly Pearson

603 Main St.

Genoa

OH

43430

419-855-6104

www.trugritconcepts.com

US Beverage Manufacturing

Peter

PO Box 4458

San Luis Obispo

CA

93403

661-834-3569

Varni Brothers / Noah's Water / 7up Modesto

Tony Varni

400 Hosmer Ave

Modesto

CA

95351

209-521-1777

www.noahswater.com

Vegetable Juices, Inc.

Anne Vlahos

7400 S Narragansett Ave

Bedford Park

IL

60638

802-498-7779

vegetablejuices.com

Virginia Dare

Anton Angelich

882 Third Avenue

Brooklyn

NY

11232

718-788-1776

www.virginiadare.com

Wallace Church, Inc.

Christina Spoljaric

330 E 48th St

New York

NY

10017

212-755-2903

Whitlock Packaging Corporation

Mike Guidry

6655 South Lewis

Tulsa

OK

74136

918-932-3544

www.whitlockpkg.com

WILD Flavors Inc

Donna Hansee

1261 Pacific Ave

Erlanger

KY

41018

859-342-3526

www.wildflavors.com

MAY 2, 2013 Revere Hotel Boston, MA For More Information and Early Registration Pricing Visit www.brewbound.com/conference

June 4 & 5, 2013 Metropolitan Pavilion New York, NY for more information visit www.bevnet.com/live SPONSORS & PARTNERS

veb

™

venturing & emerging brands

JANUARY/FEBRUARY 2013 BEVNET MAGAZINE 65

PROMO PARADE

Promotions, events and specials for the industry

Dos Equis Game Changer Program Takes Sports Viewing to a More Interesting Level Dos Equis, one of the fastest growing upscale import brands in the U.S., is taking the sports viewing experience to a more interesting level at retail and onpremise with the debut of the Dos Equis Game Changer activation. Running January through March, Game Changer inspires adults to take their in-home sports viewing experiences to new heights while enjoying Dos Equis Lager and Dos Equis Amber.

At retail, the Dos Equis Game Changer program elements will embrace shopper’s tournament season passions via engaging POS and channel relevant offers that inspire them to create unique game-viewing experiences and

share that excitement with friends. Onpremise, Dos Equis invites patrons to get into the competitive spirit by submitting their own version of the television legend lines for a bracket tournament.

“Dos Equis consumers are big sports fans who embrace the passion and emotion of the January through March football and basketball tournament season,” said Gwendolyn Boyce, Brand Director Dos Equis at HEINEKEN USA. “The Most Interesting Legend Line Tournament leverages our successful Most Interesting Man campaign by engaging consumers in a competitive way on-premise, while also generating return traffic for the account.”

S. Pellegrino Partners with Chef Tony Mantuano For the 11th Annual Almost Famous Chef Competition The S.Pellegrino Almost Famous Chef Competition combined forces with Chef Tony Mantuano of Spiaggia – Champions’ finalist of Bravo’s Top Chef Masters season two and winner of the 2005 James Beard Foundation Award for Best Chef Midwest – to launch its 2013 kickoff. This North American competition differentiates itself from other culinary competitions through its deep commitment in advancing culinary mentorship and by facilitating direct relationships between renowned chefs and student competitors.

Big Red Soda Partners with 20th Century Fox for a Day to Die Hard Big Red, Inc. is partnering with 20th Century Fox on the Feb. 14th release of A Good Day to Die Hard, the new installment of the celebrated Die Hard movie franchise. Big Red and Fox have built a comprehensive 360 degree marketing campaign to promote both the film and Big Red. Big Red kicked off their “Zero 2 A Hero” promotion with millions of special-edition Die Hard themed packages, prize giveaways, and a grand prize contest - the Ultimate Die Hard Stunt Trip Adventure.

During the promotion, Big Red and Big Red Zero 2 liter and 20oz bottles, and 12 packs will feature A Good Day to Die Hard and direct consumers to a custom microsite, http://www.Zero2AHero.com, where they can enter the Ultimate Die Hard Stunt Trip Adventure contest. One winner and a guest will travel to Las Vegas for two

days of adrenaline-pumping experiences similar to John McClane’s stunts in the Die Hard movies, including a stunt driving experience and nighttime helicopter ride.

In addition to the Stunt Trip, starting in February, consumers will have the opportunity to win thousands of Die Hardrelated prizes at Zero2AHero.com. Winners can win movie tickets, the Die Hard 25th Anniversary Blu-Ray Collection, and A Good Day to Die Hard movie posters.

Big Red has also partnered with a select number of retailers across the country to give away thousands of tickets to advance screenings of A Good Day to Die Hard in 12 markets. Big Red and Die Hard displays and point-ofsale will direct consumers to text retailerspecific code words to enter. Consumers can visit participating Kroger, Jewel, or Winn Dixie stores to enter.

66 BEVNET MAGAZINE JANUARY/FEBRUARY 2013

With more than a decade under its belt, the S.Pellegrino Almost Famous Chef Competition has an inside perspective in the kitchen and has witnessed relationships cultivate between these chef judges and student competitors. Culinary students representing 75 schools will test their mettle for a place at the finals in Napa Valley this March. Across the 10 regional competitions, students will showcase their skills in hopes of securing an apprenticeship with a participating chef and more than $20,000 in winnings.

New this year, consumers will be encouraged to participate in the Claim to Almost Fame “Signature Dish” online S. Pellegrino Almost Famous Chef Competition Facebook sweepstakes. They will be encouraged to share their own Signature Dish, with a chance of winning a trip to the finals in 2014, as well as the honor of having a professional chef recreate their winning dish at a dinner party for 10.

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- Full video of BevNET Live

- Learn about common missteps for startups - Hear from experts in various fields - Affordable & on窶電emand

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