Feb 2020 SoCal Brand Book

LET US INTRODUCE YOU TO THE CAROLINE K. HUO EFFECT WE LOOK FORWARD TO HELPING YOU WITH YOUR REAL ESTATE NEEDS

DRE #01419566

THE NEW GUARD IN LUXURY REAL ESTATE

We know that your time is very valuable and we appreciate the opportunity to meet you and hear your story. At Caroline K. Huo Group, we truly love what we do and together as a team we provide so much more than just processing a real estate transaction for our clients.

When you partner with our team, you will benefit from access to professionals that can help you navigate decisions throughout all stages of your life - whether you are buying or selling, making real estate investment decisions, a home remodel or estate planning, our team has the experience and resources to guide you to the outcome of your choosing.

We empower our clients to live their best life at every life stage by offering a higher standard in real estate service. We help our clients connect to their home and investment dreams.

It would be our sincerest pleasure to help you!

Warmly, Caroline Huo, Elizabeth S. Lazar , Louanne Athanasiou, Tiffany Hersch, Robert Pignone, Gina Siebert, Andie Eman & Shannon Mehrens ELIZABETH STOLROW LAZAR, M.B.A. REALTORÂŽ | DIRECTOR OF EXPANSION & SALES, CAROLINE K. HUO GROUP P:949.375.3060 | E: ELIZABETH@CAROLINEHUO.COM WWW.CAROLINEHUO.COM | DRE #01998523, #01419566

our unique Approach WE EARN OUR CLIENTS LOYALTY We lead by always anticipating our client’s needs, actively listening, asking great questions, and educating them on all marketplace dynamics.

This enables us to advise and strategize, refine plans, and win with precision to make their real estate investment dreams come true.

expertise.

Going far beyond traditional offerings, we have the breadth of It is rare to find a real estate team that combines Fortune 500, tech, and concierge business expertise with real-estate development and sales knowledge in two of the world’s most dynamic markets— Orange County and the San Francisco Bay Area.

WHAT SETS US APART It’s not just about closing transactions, but rather about finding the perfect fit for each client’s unique situation & timing. Our clients are treated like family.

Whether local to Orange County, the Bay Area or global, we hold ourselves to a higher standard in real estate services so our clients can always reach higher, too.

This exclusive background has enabled us to offer highly personalized services that go far beyond what most Realtors offer and can be scaled to other global destinations with upmarket clientele.

market insight, 30+ years of hands-on experience—in real estate investment, development, and sales corporate project management, concierge events & services Fortune 500 marketing the partner relationships needed to achieve success

WHY US?

From serving the first home buyer to selling an estate for the Chairman of a global company, we hold ourselves to a higher standard in real estate services — bringing micro market knowledge, resources and experience and expected outcomes... we call this

THE CKH EFFECT

ARE YOU LOOKING TO

elevate

YOUR

KNOWLEDGE, OUTCOME & EXPERIENCE WITH YOUR MOST IMPORTANT INVESTMENT?

LET US INTRODUCE YOU TO...

THE CKH

EFFECT

OPTIMIZING YOUR HOME'S VALUE - STRATEGICALLY

This team is MARKET SAVVY, INTELLIGENT, RELENTLESS in their efforts and delivered on every aspect that was promised. Their INTEGRITY and HONESTY was UNPARALLELED. We got TOP DOLLAR for our home in the shortest amount of time.

- Karen T.

WHAT IS THE CKH EFFECT?

PR O PE R

EP PR

R PE O PR RY O ST

WHAT IT A STRESS FREE EXPERIENCE

IS

COMPLETE BUSINESS VALUATION DATA DRIVEN DECISION MODEL COST EFFECTIVE SOLUTION 100% CLIENT CENTERED CUSTOM TAILORED OPTIMAL RESULTS OUR MISSION

R PE O PR

TE A M

IT IS A 360 DEGREE, FULL SERVICE INTEGRATED SYSTEM TO OPTIMIZE THE VALUE OF YOUR HOME

R PE O PR

E C I PR

WHAT IT

IS NOT

A PAINFUL PROCESS JUST REAL ESTATE VALUATION COOKIE CUTTER APPROACH UNNECESSARY SPENDING A CHECKLIST OF UPGRADES ONLY VENDOR RESOURCES

YOUR

elevated

EXPERIENCE WILL ALWAYS

ENCOMPASS THE FOLLOWING

A DATA DRIVEN, STRATEGIC PLAN FROM OUR TEAM THE CKH GROUP WILL FUND UPFRONT LISTING PREPARATION EXPENSE AT NO COST TO THE CLIENT (COSTS REIMBURSABLE AT CLOSE OF ESCROW)

*Listing preparation costs are reimbursable out of escrow when sale is final. Our company does not upfront costs f IN-HOUSE DESIGN TEAM & VETTED VENDORS WITH OUR TEAM OVERSEEING THE PROCESS

CUSTOM TAILORED MARKETING "I have never seen a TEAM APPROACH that delivers such INCREDIBLE SERVICE to their clients!

Not only did they have all the resources to beautifully prepare my home for sale, but I trusted them 100% to guide me through the transaction and market changes at every stage of the process.

I am thrilled with my outcome & with this team. - Sharon S.

there is no "i" in team

LET US INTRODUCE YOU TO OUR TEAM

ABOUT OUR FOUNDER/CEO

CAROLINE K. HUO DRE #01419566

"I choose not to be a high volume producer, but a high service producer. I have made a conscious decision to keep only a handful of clients at a time to provide full attention to those with whom I work. This philosophy has helped me build my business through referrals from happy clients. My greatest fulfillment is that my clients become my friends."

Caroline@CarolineHuo.com | 650.627.3769 Caroline Huo is proudly affiliated with Keller Williams Peninsula Estates and is a member of Keller Williams Luxury Homes International and a Global Properties Specialist. Hard working, tenacious, and dedicated to providing white glove service with a personal touch, Caroline is recognized among the new guard of elite Realtors. Determined to exceed expectations at every turn, Caroline is differentiated by her unwavering commitment to providing fanatical client care with integrity, best intention, honesty, precision, and excellent service for every client entrusted to her.

Since 2004, Caroline has established herself as a leader in residential real estate on the Peninsula. Prior to her affiliation with Keller Williams, Caroline ranked in the top 1-3% of over 45,000 NRT/Coldwell Banker agents worldwide.

She earned the “International President’s Elite” award and has been among the Top 100 Coldwell Banker San Francisco Peninsula agents three years in a row. At Keller Williams, Caroline’s business has grown and has earned her the Platinum Award and the Top Team Award, yet she is most proud of her selection as part of the Associate Leadership Council and International Associate Leadership Council.

With the ALC and IALC role, Caroline is able to teach and share her passion and experience with others.At an early age, Caroline was drawn to a career in real estate. The excitement, energy and possibilities of the business captured her imagination from the start. Caroline embarked on the road to fulfilling her ambition when she joined Prudential Preferred Financial Services in 1993. From there, she was recruited to a leading Bay Area IT consulting firm, where she worked with clients including Visa International, Franklin Templeton and Adobe Systems. Upon the birth of her first child, Caroline was inspired to launch ImagineUs! LLC, a line of innovative children's products featured at Toys R Us, Babies R Us, eToys and The Right Start. As founding CEO, Caroline won several prestigious design awards, as well as national acclaim through Parenting Magazine and CBS This Morning.

All the while, she developed the

business, finance and tech savvy repertoire that serve her so well as a real estate agent.

Her solid business

background, marketing expertise, and reputation for superior client service facilitated a seamless transition into real estate, her lifelong passion.Gifted with the exceptional interpersonal skills to form a true relationship throughout the course of every transaction, Caroline is a champion for her clients’ best interests, as evidenced by her thriving business built exclusively on the loyalty of past customers.

CAROLINE K. HUO GROUP

ABOUT OUR DIRECTOR OF SALES AND EXPANSION

ELIZABETH STOLROWLAZAR, M.B.A DRE #01998523 Elizabeth@CarolineHuo.com | 949.375.3060

Elizabeth Stolrow epitomizes integrity, energy, loyalty, and enthusiasm. She has an unparalleled, professional track record of hard work, and a long history of high ethical standards. Elizabeth has over 20 years experience in new product development and marketing for global consumer and luxury brands for some of the world’s leading, Fortune 500 companies. Elizabeth is thrilled to carry over these same qualities, skills and principles to Caroline Huo’s team and to the Keller Williams Peninsula Estates group.

Elizabeth has a B.A in Economics and Management from Beloit College, and an MBA from the University of Chicago, Booth School of Business. In addition, she holds Executive Management Certifications in Marketing Strategy, Innovation and Entrepreneurship from the Harvard Business School. She is thrilled to be able to combine her education, with her love of marketing, and her passion for all things home and family.

Her number one priority is building strong relationships with her clients. She achieves this by having a clear understanding of their needs; effective communication throughout every aspect of the transaction from first call to close; and an endless commitment to client satisfaction and happiness. Elizabeth comes to the table armed with top-notch information and market insight, so that her clients can make the best decisions possible. She uses her experience and foresight to proactively address details before they become problems. She is a skilled negotiator with her clients’ best interests at heart. She believes strongly that it is not only her duty to represent her clients, but to educate them at every step of the process.

A California native, Elizabeth has spent much of her adult life and career working in the Bay Area and Orange County, California. A devoted mother of three, Elizabeth is an exercise enthusiast and a lover of the outdoors. When not helping her clients, or spending time with her family, she can be found biking, hiking, running or skiing. She is firm believer in giving back and is particular passionate about women and children. As a cancer survivor, Elizabeth brings a love of life, and an appreciation for all that we are given.

CAROLINE K. HUO ORANGE COUNTY TEAM LOUANNE ATHANASIOU DIRECTOR OF OPERATIONS

Louanne@CarolineHuo.com | DRE #02061090

Louanne began her career at a Buyers Agent on the Caroline Huo Team then quickly moved to Director of Operations.

Louanne ensures that each client is handled with white glove service. "Our team approach ensures that each client not only receives individualized care but they will have a custom tailored plan designed by our team, each having their own area of expertise, from Agent to Vendor to Personal Organizer." Her steadfast dedication to her clients allows her help make their dream a reality. Prior to joining the team she enjoyed 15 years in the Biotech industry.

TIFFANY HERSCH

AGENT, REALTOR ®

Tiffany@CarolineHuo.com | DRE #02058111

From her roots in Northern California to her current home in the Southern California coastal treasure San Clemente, Tiffany has embraced every adventure that has led her to where she is today. A love for travel and eye for architecture and design, it was a natural choice for her to blend her finely honed sales skills with her authentic desire to help others and join the Caroline K. Huo Group. Spending much of her professional career in high level pharmaceutical sales which laid the foundation and appreciation for meaningful relationships with people. With the core value of honest communication, trust and integrity, Tiffany just naturally connects with people with her warm and genuine demeanor.

ROBERT PIGNONE AGENT, REALTOR ®

Robert@CarolineHuo.com | DRE #02082891

As a buyers/sales associate with the Caroline Huo team of Keller Williams Laguna Niguel, Robert brings to the his clients a background in residential construction, and a 29 year career as a firefighter for a city in Orange County, which will help to serve his clients well. He is an energetic, caring professional whose strong tenacity to succeed enhances his ability to attain the best results for his clients.

GINA SIEBERT

MARKETING DIRECTOR

Gina@CarolineHuo.com

Having lived in San Clemente for 19 years, Gina continues to enjoy the coastal lifestyle with her husband and three sons.

Her passion for all things creative really surfaced during her 20 years in marketing with The Walt Disney Company. She has flair for writing and producing captivating marketing pieces that truly elevate the unique brand and vision of each project.

ANDIE EMAN

LISTING MANAGER | OPERATIONS

Andie@CarolineHuo.com

Being both creative and detailed oriented, Andie is thrilled to be your Listing Manager. It is her goal to make listing your home as smooth and efficient as possible, as well as to assist in creating a marketing and design plan that makes your home stand out. Prior to joining the Caroline K. Huo Group, she worked in marketing at a global investment firm, commercial real estate company, and retail. Andie’s strengths are her creativity, tenacity, integrity, and organizational skills.

SHANNON MEHRENS

LISTING MANAGER | MARKETING

Shannon@CarolineHuo.com

With a strong attention to detail, innovative creative expertise, high standards and constant dedication to a job well done, she is a true team player. Shannon has Co/Owned and operated her own business for 23 years yielding a talent for multi-tasking, strengths in operational support, marketing, accounting and organization.

client testimonials

more than just a transaction Far more than a transaction to us, we create lifelong partnerships with our clients bringing the market insight, hands-on expertise, and partnerships required for success.

LISTING Photo from one of our listings.

Elizabeth truly treated us like we were her

Testimonials

family. She was so invested in the process and her genuine care for our wants and needs was evident in her energy and time spent with us.

We think those are rare qualities to find in a realtor. We could tell that she loves what she "I can honestly say, that if it wasn't for this Team's great customer service and guidance I would not have been able to help my son buy his first home. During this process, the team guided me through the process and answered all my questions. I have and will continue to recommend this team to my friends and family."

does and uses her heart and experience to obtain the best possible outcome for us. We truly consider her our friend.”

-jenny and brian

Retired Batallion Chief of HBFD Huntington Beach, CA

-Andy arledge

“Caroline is an excellent realtor. But even saying that does not quite capture the top-notch level of service that she and her team provide.

While Caroline does do everything you'd expect a realtor to do, she is also a project manager, a team leader and a great listener. Caroline recently sold a home for my wife and I and we could not have been more pleased with the experience. She understood our goals in the sale of our home and help us to achieve them. Caroline helped us assess the value of our home, recommended upgrades designed to assist in the sale, coordinated the upgrades we chose to do, and suggested contractors in a variety of different fields to get the job done right. She even provided a personal organizer to help us with our packing! Her marketing materials and internet presentation of our home were excellent and beautifully done, and Caroline had an in-depth understanding of the Burlingame market in which our house was situated. We were moving out of state in addition to selling our home and we needed a realtor who could assist with the sale and upkeep of our home while we were away. Caroline did an excellent job of this, e.g., driving by the house each day to make sure that it was in good shape and to monitor the progress of landscaping work that we were having done. We were lucky to have found her! I cannot emphasize enough how much we enjoyed working with Caroline and each member of her team. Everybody that works with her is great....from her administrative assistants and assistant realtors to the contractors that she recommend.

We highly recommend Caroline.”

-The O’Brien Family

“"Tiffany is an absolute joy to work with. She could tell us everything about each neighborhood before we even toured which helped us immensely in our search. She is so detailed and professional.

We love working with the team at Caroline K. Huo." -stan and mary

"Given the ever-changing market, you need a realtor, a team that not only understands the market but one that truly listens to the needs of the client with honesty and integrity. Elizabeth and the entire team demonstrated these qualities and as a result we would recommend them 100% to anyone we know. We never felt like working with us was just a “transaction”, rather instead it became a relationship we intend to have for the long term."

LISTING -The dowdallPhoto family from one of our listings.

-Carolyn Hoecker and Pehr Leudtke

Testimonials

“Caroline represented us in both selling our old house, and in finding and buying our new house. Working with Caroline was fantastic. In selling our old house, we hit some bumps in the road, including unexpected damage to our roof as we were getting the house ready to sell. Caroline used her amazing organizational skills and connections to assemble a team of roofers, painters, landscapers, and I'm not sure what else to do the world's fastest and most effective repair job, all in time for it not to impact the sale at all. We were so thankful she was on our side. In buying our house, we looked for a long time and had very particular interests in San Mateo Park. She was diligent in looking out for us, found a house before it went on the market, and helped us to get in to see the owners before it even was listed. We can't recommend her more highly.”

"I want to thank you all for making this possible and helping us getting it done quickly.

Your team's consistent and attentive customer service and willingness to track every step and communicate to us helped take the worry out of the process. Your passion for excellence in client service is inspiring. This would not have happened without your steady hand. " Principle Consultant & Lead Technology & Life Science Practice Group - Dana Point, CA -JAKE VANDER ZANDEN

The thing we are most grateful for is that your team stayed with us for 9 months, helping us through a very difficult move and emotional time until we found the right house.

The diligence, time and effort spent to educate us and show us (reintroduce us) to the area and neighborhoods was invaluable to us. Also, your honest assessment of the community, neighborhood pros and cons, benefits we would enjoy and areas that might give pause were so appreciated and above and beyond normal realtors.

What sets you apart from others is that you are not only excellent realtors, but you have the ability to pull together a team of colleagues that are talented, caring and smart people that can empathize with the clients no matter what situation they might be going through which is rare.

-STAN & MARY MOORE

“We just bought a home from the Caroline K. Huo Team and couldn't be happier. Buying a home is an emotional roller coaster and you need a knowledgeable partner to help you navigate both the peaks and the valleys. Two takeaways: 1. Customer service and satisfaction is their main goal. They will go out of their way to make sure you have everything you need and more. Caroline was always available with her time and advice.

And more importantly, she listened to what we wanted and helped guide us to what we needed.

2. Never once did I feel pressured to put in an offer. Their goal was to keep us up to date on the market and educated on what it takes to buy a home.

Caroline and Elizabeth were consistent from beginning to end and were patient through the entire process. They are so professional and we would use this team again and recommend to a friend.”

-The Kam Family

A

P A R T N E R S H I P

W I T H

H E A R T . . .

TRANSFORMING LIVES "ONE BEDROOM AT A TIME" Special Spaces Inc. is a national non profit, founded in July 2004 on the precedent that children battling life-threatening illnesses need their own special space. A place to dream that's filled with hope and inspiration.

A Special Space to find peace and comfort to heal and recover. They have one simple mission: to create a DREAM bedroom for these children to have at home that is inspired by them.

As our clients, friends and family, your trust in us and your generosity allows us to give back in ways that mean so much. It was our greatest honor to partner with the team at Special Spaces OC to help fund Paloma’s DREAM bedroom in 2019. Her wish was our command.

It was a huge surprise for a precious four-year-old and her eight-yearold sister when our Special Spaces Orange County team worked around the clock to make her dream of a ‘Galaxy of Unicorns and Rainbows’ come to life!

Our Local Partner "SUNDRIED TOMATO" in San Clemente stepped up and held a benefit night to raise money for Paloma's room! Not only did we enjoy a spectacular night with clients, friends and family but we raised over $3K FOR HER DREAM BEDROOM! Paloma and her sister Penelope had sketched pictures and notes for us about their dream room.

Their images included bunk beds, a hanging chair for reading, lots of glitter, unicorns and rainbows and even an image of a projector so the sisters could watch movies together.

Needless to say we were all touched by the response of her and her sister’s reaction to their room. The sheer joy from the team, the incredible volunteers who helped, to the family and friends who came to welcome her home… it was pure joy!

We look forward to helping as many children as we can and want you to share in this journey.

Diagnosis: Shones Complex Funds raised : $5,000 We completed Paloma's Bedroom Makeover Thank you Special Spaces OC & Sundried Tomato for allowing us to be a part of your vision and thank you sweet Paloma for changing in July 2019 our lives for the better! To learn more about Special Spaces Orange County visit: www.specialspaces.com.

It was an amazing experience!!

Seller's Guide | Caroline K. Huo Fine Homes & Estates

contact us Elizabeth Stolrow Lazar, M.B.A. Realtor®| Exec. Director of Expansion & Sales, Caroline K. Huo Group P: 949.375.3060 | Elizabeth@CarolineHuo.com DRE# 01998523

Tiffany Hersch Realtor® | Servicing The Luxury Home Market P: 949.813.0604 | Tiffany@CarolineHuo.com | DRE #02058111

Robert Pignone Realtor® | Servicing The Luxury Home Market P: 949.449.0272 | Robert@CarolineHuo.com | DRE #02082891 PROUDLY SERVING ORANGE COUNTY & SAN FRANCISCO BAY AREA 23807 Aliso Creek Rd #100 Laguna Niguel, CA 92677 DRE#01934115 1430 Howard Ave, Burlingame, CA 94010 DRE #01906450

CalDRE# 01419566

CalDRE# 01906450