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Bethel School BRAND GUIDELINES 2026-2027

Welcome

Bethel Schools branding guidelines are based on the premise that there is only one purpose for print and digital materials issued by the school district: to communicate facts, ideas and other information to support the district’s commitment to providing quality educational experiences for all of our students. All of our schools and departments provide outstanding services but they do so as an element of the Bethel School District. By promoting everything we offer under the Bethel Schools brand, we project a supportive, strong, unified image to the community. Every employee is a district ambassador. This guide is intended to help you use the brand correctly. However, we cannot anticipate every situation or spell out every instance where use of the brand may be inappropriate. If you have any questions regarding the correct use of our brand, please feel free to contact the Communications Department for assistance.

Adherence to AP style is not required of departments within the district but good grammar is. Remember that everything you do reflects the quality of education we are delivering to our students. Check your spelling. Check your punctuation. Always ask someone to proofread for you. If you need assistance or have questions, please contact the Communications Department. According to OSPI, school districts must include the nondiscrimination statement (text below) in any publication that is disseminated on an annual or periodic basis to all students, parents, participants, applicants, employees, or stakeholders. This includes district publications as well as building publications. Please share this with staff who create publications for your school or department. Bethel School District does not discriminate in any programs or activities on the basis of sex, race, ethnicity, color, religion, creed, national origin, sexual orientation, gender identity, gender expression, homelessness, immigration or citizenship status, disability, neurodivergence, the use of a trained dog guide or service animal, age, and honorably discharged veteran or military status and provides equal access to the Boy Scouts and other designated youth groups. The following employees have been designated to handle questions and complaints of alleged discrimination: Civil Rights Compliance / Gender-Inclusive Schools Coordinator, Darius Alexander, dalexande@bethelsd.org, 253.800.2019; Title IX Coordinator, Mel Boyd, mboyd@bethelsd.org, 253.800.2029; and 504 Coordinator, Melissa Munson-Merritt, mmunsonmer@bethelsd.org, 253.800.2301. All individuals may be reached at this address: 516 176th Street East, Spanaway, WA 98387. Title IX inquiries may also be directed toward the U.S. Department of Education, Office for Civil Rights (OCR). Information about the nondiscrimination and sex-based discrimination policies and grievance procedures, and how to report a concern or complaint: bethelsd.org.

All Bethel School District logos are for district use only. If you are an outside agency and would like to request permission to use a district logo, please contact the Communications Department at communications@bethelsd.org.

El Distrito Escolar de Bethel no discrimina en sus programas ni actividades por motivos de sexo, raza, etnia, color, religión, credo, nacionalidad, orientación sexual, expresión o identidad de género, falta de hogar, estatus migratorio o de ciudadanía, discapacidad, neurodiversidad, uso de perro guía entrenado o animal de servicio, edad, condición de veterano o militar con baja honorable. Asimismo, ofrece igualdad de acceso a los Boy Scouts y a otros grupos juveniles especificados. Los siguientes empleados han sido designados para atender consultas y quejas de supuesta discriminación: Cumplimiento de los Derechos Civiles/Coordinadora Escolar de Inclusión de Género, Darius Alexander, dalexande@bethelsd.org, 253.800.2019; Coordinador del Título IX, Mel Boyd, mboyd@bethelsd.org, 253.800.2029; y Coordinadora 504, Melissa Munson-Merritt, mmunsonmer@bethelsd.org, 253.800.2301. Todas las personas pueden ser localizadas en esta dirección 516 176th Street East, Spanaway, WA 98387. Las consultas sobre el Título IX también pueden dirigirse a la Oficina de Derechos Civiles (OCR) del Departamento de Educación de los Estados Unidos. Para más información sobre las políticas de no discriminación y discriminación por razón de sexo, los procedimientos de reclamación, y sobre cómo comunicar una preocupación o queja visite: www.bethelsd.org.

PRIMARY LOGO

Meet our Logo To download a logo, click the image.

VERTICAL LOGO

LOGO - BLACK & WHITE

Logo Variations

LOGO - MARK ONLY

LOGO - STACKED

To download a logo, click the image.

LOGO - COLOR ALTERNATIVE

(Color alternative for use on dark or black backgrounds only)

LOGO - STACKED COLOR ALTERNATIVE

LOGO - REVERSED

Proper Use

Our Logo is an extension of our brand and will retain the most recognition if used consistently within the following guidelines:

Clear Space To keep the integrity of the logo, maintain a clear space around the mark that is equal to the height of the letter ‘B’ in the brand mark. Keep the space equal to the size of the letter forms clear of other elements.

Minimum Size To maintain legibility of the mark, minimum size should be no smaller than 1 inch wide (25 mm).

Improper Use

DO NOT SQUISH

DO NOT STRETCH

DO NOT CHANGE COLORS

DO NOT ADD DROP SHADOW

DO NOT EMBELLISH

DO NOT USE ON DISTRACTING BACKGROUNDS

These are examples of improper use of the primary and secondary logos.

Department Logos

Official department logos will be uniform to present a unified look for all the district’s programs and departments. Department logos will utilize the district’s mountain logo, the word Bethel, and the department name in a stacked placement. Departments can decide if they would like their name to be written in Quickbrush (cursive) or Oxygen font. If your department does not have a logo, please contact communications@bethelsd.org.

DEPARTMENT LOGOS

BETHEL GRANDFATHERED LOGOS

School Brand Use stacked logo version when using with individual school logos.

Primary Color Palette

Brand Color Palette

PMS 341 C

PMS 369 C

CMYK 100/33/27/2

CMYK 67/12/100/1

RGB 0/125/164

RGB 99/167/10

HEX 007DA4

HEX 63A70A

PMS 306 C

PMS 367 C

CMYK 81/4/5/0

CMYK 40/0/81/0

RGB 0/179/227

RGB 164/213/93

HEX 00B3E3

HEX A4D55D

PMS COOL GRAY 10 C

PMS COOL GRAY 1 C

CMYK 61/53/48/19

CMYK 13/11/12/0

RGB 100/101/105

RGB 219/217/214

HEX 646569

HEX D8D9D6

To help establish brand consistency, the following typefaces should be used for all Bethel Schools collateral. For proper use, refer to the text styling examples below.

Typography

Montserrat Extrabold (Headlines)

Example text styling

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Below is a sample featuring Bethel Schools typefaces.

abcdefghijklmnopqrstuvwxyz

Montserrat Bold (Headlines)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Oxygen Regular (Body copy)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

This headline is shown in Montserrat Bold, set at 17pt and 21pt leading This body copy is shown in Oxygen Regular, 11pt and 13.2pt leading. There are no strict rules for alignment of body copy. Use Oxygen for all body text. Oxygen can be used in all weights to emphasize or create hierarchy within text.

This is a secondary heading shown in Montserrat Bold, set at 12pt and 16pt leading This body copy is shown in Oxygen Regular, 11pt and 13.2pt leading. Avoid long lines of text which are difficult to read.

#10 Envelope District Letterhead 516 176th Street East • Spanaway, WA 98387-8399

DR. BRIAN LOWNEY

Superintendent

DR. DAVID HAMMOND

Deputy Superintendent

Stationery Suite

District Business Card Doug Boyles

Director of Communications office: (253) 800-2202 cell: (253) 625-3940 dboyles@bethelsd.org

516 176th Street East • Spanaway, WA 98387-8399

bethelsd.org

School Letterhead

516 176th Street East • Spanaway, Washington 98387 • 253.800.2000 • bethelsd.org

School Business Card

bethelsd.org

#10 Envelope 303 159th Street East • Tacoma, WA 98445

High School Logos & Color Palette To download a logo, click the image.

Bethel High School CMYK 25/94/88/21

CMYK 25/20/20/0

CMYK 75/68/67/90

RGB 158/44/43

RGB 192/191/191

RGB 6/8/8

HEX 9E2C2B

HEX C0BFBF

HEX 060808

CMYK 23/100/85/17

CMYK 75/68/67/90

RGB 167/30/47

RGB 6/8/8

HEX A71E2F

HEX 060808

CMYK 0/78/100/0

CMYK 100/87/0/0

CMYK 0/0/0/0

RGB 241/95/34

RGB 27/68/156

RGB 255/255/255

HEX F15F22

HEX 1B449C

HEX FFFFFF

CMYK 84/27/40/3

CMYK 25/20/20/0

CMYK 75/68/67/90

RGB 0/140/148

RGB 192/191/191

RGB 6/8/8

HEX 008C94

HEX C0BFBF

HEX 060808

CMYK 87/66/30/12

CMYK 25/20/20/0

RGB 52/87/125

RGB 192/191/191

HEX 34577D

HEX C0BFBF

CMYK 74/95/0/0

CMYK 71/0/23/0

CMYK 1/63/100/0

RGB 102/51/153

RGB 0/190/202

RGB 243/123/7

HEX 663399

HEX 00BECA

HEX F37B07

Challenger High School

Graham-Kapowsin High School

Spanaway Lake High School

Pierce County Skills Center

Bethel Virtual Academy

Bethel Middle School

Middle School Logos & Color Palette To download a logo, click the image.

CMYK 93/76/0/0

CMYK 57/37/0/0

RGB 18/61/255

RGB 113/145/203

HEX 123DFF

HEX 7191CB

CMYK 44/88/49/32

CMYK 21/31/82/1

RGB 97/21/88

RGB 199/174/45

HEX 611558

HEX C7AE2D

CMYK 7/100/80/14

CMYK 1/23/90/0

RGB 198/1/45

RGB 255/198/21

HEX C6012D

HEX FFC615

CMYK 100/91/36/31

CMYK 25/20/20/0

RGB 0/16/113

RGB 192/191/191

HEX 001071

HEX C0BFBF

CMYK 58/72/0/0

CMYK 25/20/20/0

RGB 126/95/168

RGB 192/191/191

HEX 7E5FA8

HEX C0BFBF

CMYK 7/100/71/1

CMYK 92/71/0/0

RGB 235/0/73

RGB 20/74/255

HEX EB0049

HEX 144AFF

Cedarcrest Middle School

Cougar Mountain Middle School

Frontier Middle School

Liberty Middle School

Spanaway Middle School

Camas Prairie Elementary School

Centennial Elementary School E L E M E N T A R Y

Clover Creek Elementary School

Elk Plain School of Choice

Evergreen Elementary School

Expedition Elementary School

To download a logo, click the image. Frederickson Elementary School

Graham Elementary School

Kapowsin Elementary School

Katherine G Johnson Elementary School

CMYK 74/51/0/70 RGB 20/37/77 HEX 14254D

CMYK 25/20/20/0 RGB 192/191/191 HEX C0BFBF

CMYK 58/0/89/31 RGB 83/144/62 HEX 53903E

CMYK 100/60/0/53 RGB 0/48/120 HEX 003078

CMYK 85/51/87/53 RGB 26/64/40 HEX 1A4028

CMYK 100/93/9/1 RGB 40/59/140 HEX 283B8C

CMYK 16/8/11/0 RGB 2112/220/219 HEX D4DCDB

CMYK 90/100/18/18 RGB 63/37/110 HEX 3F256E

CMYK 80/34/0/0 RGB 4/139/204 HEX 048BCC

CMYK 89/28/100/16 RGB 4/120/61 HEX 04783D

CMYK 87/72/29/12 RGB 57/80/123 HEX 39507B

CMYK 63/34/79/0 RGB 115/144/94 HEX 73905E

CMYK 77/34/100/23 RGB 63/111/53 HEX 3F6F35

CMYK 34/46/60/7 RGB 141/113/90 HEX 8D715A

CMYK 34/46/60/7 RGB 30/82/84 HEX 1E5254

CMYK 17/19/59/0 RGB 212/207/105 HEX D4CF69

CMYK 100/76/28/12 RGB 0/54/162 HEX 0036A2

CMYK 85/100/26/24 RGB 29/0/143 HEX 1D008F

CMYK 1/17/99/0 RGB 252/212/3 HEX FCD403

CMYK 0/32/100/0 RGB 255/173/0 HEX FFAS00

CMYK 77/62/0/0 RGB 77/105/177 HEX 4D69B1

CMYK 100/92/13/2 RGB 39/59/135 HEX 273B87

CMYK 97/82/47/58 RGB 7/31/56 HEX 071F38

CMYK 31/12/14/0 RGB 175/200/208 HEX AFC8D0

CMYK 0/90/95/0 RGB 239/65/41 HEX EF4129

Naches Trail Elementary School

Spanaway Elementary School

Thompson Elementary School

Shining Mountain Elementary School

Roy Elementary School

To download a logo, click the image.

Rocky Ridge Elementary School

Pioneer Valley Elementary School

CMYK 100/82/41/39 RGB 0/28/92 HEX 001C5C

CMYK 36/30/22/0 RGB 163/179/199 HEX A3B3C7

CMYK 100/100/32/42 RGB 0/0/101 HEX 000065

CMYK 62/49/0/0 RGB 97/130/255 HEX 6182FF

CMYK 100/88/42/51 RGB 0/15/72 HEX 000F48

CMYK 13/83/56/1 RGB 220/43/111 HEX DC2B6F

CMYK 89/60/0/0 RGB 28/102/255 HEX 1C66FF

CMYK 3/4/100/0 RGB 247/245/0 HEX F7F500

CMYK 92/71/0/0 RGB 20/74/255 HEX 144AFF

CMYK 21/95/90/12 RGB 177/11/22 HEX B10B16

CMYK 18/94/84/7 RGB 194/1438 HEX C20E26

CMYK 49/40/38/3 RGB 126/148/153 HEX 7E9499

CMYK 73/42/92/38 RGB 43/92/13 HEX 2B5C0D

CMYK 0/22/83/0 RGB 255/199/430 HEX FFC72B

CMYK 90/36/73/26 RGB 19/121/51 HEX 137933

CMYK 22/39/100/2 RGB 195/152/0 HEX C39800

CMYK 74/43/34/6 RGB 75/122/142 HEX 4B7A8E

nw ne

North Star Elementary School

CMYK 41/0/38/0 RGB 152/210/177 HEX 98D2B1

Nelson Elementary School

CMYK 83/43/82/42 RGB 35/81/55 HEX 235137

16 BSD Communications V8.4.26